On Tuesday.
周二。Infamily|home.
家里。In the morningstillin the bedding, Zhang Yestartedto brushweibo. Manynews, Weiboandundertopicshave left the Zhang Yecharitytrail.
早上还在被窝里呢,张烨就开始刷微博了。很多新闻、微薄、热门话题下面都留下了张烨慈善的足迹。Thisbehaviorcannotadvocate.
这个行为不能提倡。Deeply lovescharity, sinceIstart.
热爱慈善,从我做起。Come, the friend, joins the charityteam.
来吧,朋友,加入慈善的队伍吧。
The rejectionis extravagant, resistingwaste.
拒绝铺张,抵制浪费。Thinks that the children in poverty-stricken mountainous area, youlike thisis right?
想一想贫困山区的孩子呀,你这样对吗?Thiscomrade, Imustcriticizeyou, makescharity unable to give up halfway!
这位同志,我得批评你,做慈善不能半途而废啊!One after another!
一条接着一条!Next more than 100messages!
一下100多条留言!Old Wuwent to work, the timeninepoints, Zhang Yedid not have a bedding, seriouswas holdingcell phone the typing.老吴都上班去了,时间都九点了,张烨还没出被窝呢,一脸严肃的抱着手机噼里啪啦地打字。
The news is also unceasing:
新闻也是不断:«Zhang Yestudiodonates the mountainous areaHope School200,000Yuan!»
《张烨工作室捐助山区希望小学200000元!》«Zhang Yesummonedpeople'scharity!»
《张烨号召全民慈善!》«Zhang Yeappealedthatshows the kindnessfor the leukemiachild!»
《张烨呼吁,为白血病孩童献爱心!》Onweibo.微博上。
The netizenssneer.
网友们冷笑不已。„Thisgoodscame!”
“这货又来了!”„Do not respondhim!”
“甭搭理他!”„Ihe he!”
“我就呵呵了!”„Thismale servantalsobecame addicted!”
“这厮还上瘾了啊!”„Heavens/Days, face-smacking Zhangmorewalkson the charitypath is really farther!”
“天啊,打脸张真的在慈善的道路上越走越远啦!”„Thishiswhichmuscle did pull out?”
“这丫哪根筋儿抽了啊?”„Whocomesto awakenface-smacking Zhang, helike thisIreallyam unable to look straight aheadnow!”
“谁来把打脸张唤醒啊,他现在这样我真无法直视呀!”„Yes, alreadytwodays!”
“是啊,已经两天了啊!”„Did thisgoodsalsoreallywith all one's heartjoin in the charityenterprise?”
“这货还真一门心思投身慈善事业了啊?”„After don't, couldn't seehimreallywithpersonchallenge? Thatdoes not have the meaning.”
“别以后真看不到他跟人打架了?那多没意思啊。”„Zhang Ye! Awakes!”
“张烨!醒醒!”„face-smacking Zhang! Comes backquickly!”
“打脸张!快回来!”Manypeoplewere unable to continue watching, time, „awakensface-smacking Zhang” the motionlike a raging firehas launched, the netizensparticipatespontaneously, havehe, hashisstudioweiboleaves a messageinhimand, hascomments the followingreplyinZhang Ye. Finally? Zhang Yewithhas not seento be the same, stilladamantlyfoughtincharityA-list, wherehas the charitytopic, wherehasZhang Ye„industriously”form!
很多人都看不下去了,一时间,一场“唤醒打脸张”的行动如火如荼地展开了,网友们纷纷自发参与,有他的,有在他和他工作室微博下留言的,有在张烨评论下面回复的。结果呢?张烨跟没看见一样,仍然我行我素地战斗在慈善第一线,哪里有慈善的话题,哪里就有张烨“辛勤”的身影!fans: „......”粉丝:“……”Netizens: „......”
网友:“……”Entertainment Circle: „......”娱乐圈:“……”Everybodyhad no alternativefinally.
大家最后都无可奈何了。HowevermakesZhang Yesuchdo, the effectis also remarkable.
不过让张烨这么一搞,效果也是显著的。
The people'sconcernover the charityenterprisesoar.
众人对慈善事业的关注直线上升。
The Red Cross Societydonationnumberrises!红十字会捐款数上升!Variouscharityorganizationvolunteerregistrationnumbersrise!
各慈善机构志愿者报名数上升!
......
……On the same day.
当天。
The Red Cross Societyappointment letterarrived.红十字会的聘书已经到了。
The AsiaRed Cross Societydeliveryin the public welfareadvertisementpiece of Asiavarious countriesarea, has exchanged the Zhang Yepicture, the followingwritingintroductionisAsianewCharity Ambassador, the Zhang Yename and picture, appearedthroughvarious countries'writingandTV stationacrossAsia.亚洲红十字会投放在亚洲各国地区的公益广告片里,已经换上了张烨的照片,下面的文字介绍就是亚洲新一届慈善形象大使,张烨的名字和照片,也通过各国文字与电视台出现在了亚洲各地。Online.
网上。„Well, did advertisementleave?”
“咦,广告出了?”„Has Zhang Yetaken office?”
“张烨已经上任了啊?”„Is this entireAsiadelivery?”
“这是全亚洲投放吧?”„Shouldbe.”
“应该是。”„No wondertheseAsiaCelebritysuppressis snatchingthisCharity Ambassador, thisgood deedmustsnatch the brokenhead, there is a popularityaddition of AsiaCelebrityrating, canset up the Asiarange the positive image, AsiaCharity Organizationgives for nothingto makeadvertisementto increase the Asiasensitometry!”
“怪不得那些亚洲明星都憋着抢这慈善大使呢,这种好事是得抢破头啊,又有亚洲明星评级的人气加成,又能树立亚洲范围的正面形象,还有亚洲慈善组织白给做广告增加亚洲曝光度啊!”„Does thisadvertisementnobodylook?”
“不过这广告没什么人看吧?”„Mosquitoagainslightly is also the meat!”
“蚊子再小也是肉呀!”„Right, in any caseisBaito come the exposurelead!”
“对,反正是白来的曝光率!”Manypeoplesaw, buthas not caused the toobigreaction.
很多人都看到了,不过没引起太大反响。charityadvertisement, was limitedonattention.慈善广告,本来就关注度有限。drama series?电视剧?Varietyprogram?
综艺节目?Let alonehas comparedwiththese , compared with ordinarycommercialadvertisement, public welfareadvertisement is also mostunvaluedone, everybodyoftensweeps.
别说跟这些比了,就是跟普通的商业广告比,公益广告也是最不受重视的一个,大家往往都一扫而过。
......
……At noon.
中午。studio.工作室。
The peoplesit together, on the televisionalsoputsCCTVfreeis being the advertisementpiece that Charity Organizationprovides, thisadvertisementdoes not collect fees, isvarious countries'TV station and charityorganizationcoordinates, public welfareadvertisementtime that every yearorevery monthremaining, before Zhang Ye, has also donewhenBeijing TV Station.
众人坐在一起,电视上也放着央视免费为慈善组织提供的广告片,这种广告是不收费的,都是各国电视台与慈善机构协调,每年或每月给留出来的公益广告时间,张烨以前在北京电视台时也做过。filmis common.片子寻寻常常。
The finaltwosecondsflash through the Zhang Yepicture.
只是最后两秒钟闪过张烨的照片。Public welfareadvertisementbroadcast.
公益广告播完了。Ha Qiqiswitches off the television, „arrived here.”哈齐齐把电视关掉,“就到这儿了。”Zhang Yeis notverysatisfied, „this?”张烨不是很满意,“就这个啊?”Ha Qiqisaidsuddenly: „Do Ithinkalso?”哈齐齐眨眼道:“我觉得还可以啊?”„Thisis notordinarycharityadvertisement.”Zhang Yeshrugs.
“这不就是普通的慈善广告嘛。”张烨耸肩。Ha Qiqisaid: „Right.”哈齐齐道:“对啊。”Zhang Yedoes not spare a glance saying: „Was too ordinary, thisnobodylooked that thisgroupmakes the advertisementteam is also tooinflexible, nowwhatage, mustkeep pace with the times, cannotalwaysstayin the oldidea, charityadvertisement? charityadvertisement must make the pattern , the attractioneyeball, everybodycanpay attention.”张烨不屑一顾道:“太普通了,这个没人看的,这帮做广告的团队也是太死板,现在都什么年代了啊,要与时俱进啊,不能老停留在旧观念上了啊,慈善广告怎么了?慈善广告也得做出花样来,也得吸引眼球,大家才能关注啊。”
The Zhang Zuoforced smilesaid: „That side the charityorganizationmostlyisvolunteer, naturallyalsohas the staff of long-termassignment, butspecialty and abilitydefinitelyhave no wayto comparewith the commercial company, the yearly salaryis not a rank, truly the ableadvertisementteam, how manythere are willingto bend the bodycharityorganization? ThisadvertisementpieceIlookedhave also been OK, at leaston the line of level, at leastourDomesticmajority ofteamscould not do.”张左苦笑道:“慈善机构那边大都是志愿者,当然也有长期任职的工作人员,但专业度和能力肯定是没法和商业公司比的,年薪就不是一个级别的,真正有能力的广告团队,有几个愿意屈身慈善机构?这广告片我看也可以了,至少在水准线上,至少咱们国内的大部分团队都做不出来。”Zhang Yeshakes the head saying: „Thispublic welfareadvertisement, influencedoes not have, every month the freedelivery of regularentireAsia, such goodresources, suchgoodtimesection, makes intothissimplyiscomedy, a goodsignto makethemgiveto beat, was a pity!”张烨摇头道:“这种公益广告,一点影响力也没有啊,每月定期全亚洲的免费投放,这么好的资源,这么好的时间段,弄成这样简直是在搞笑啊,一手好牌都让他们给打烂了,太可惜了啊!”Little Wang, „have youthought?”小王啊了一声,“您是想?”Ha Qiqihas also gawked, „is yourmeaning?”哈齐齐也愣了一下,“你的意思是?”Zhang Yeshows a faint smile, „do theyhave the goodadvertisementteam? Idotothem, Old Ha, youcontactthem, said!”张烨微微一笑,“他们不是没有好的广告团队吗?那我给他们做,老哈,你跟他们联系,就这么说!”„Good, understood!”Ha Qiqiimmediately.
“好,明白了!”哈齐齐立即去了。Zhang ZuoLittle Wangthey, as soon aslistenedto be also happy.张左小王他们一听也乐了。Right!
对啊!Thisdoes not haveLeader Zhang!
这不是有张导呢么!Leader Zhangspecializeddoesthis!张导就是专业干这个的啊!Economize on electricity!
节约用电的!No-smoking!
戒烟的!Mineral water!
矿泉水的!Toothpaste!
牙膏的!Milk!
牛奶的!Healthy product!
保健品的!Zhang Yewhat hasn't advertisementdone?张烨什么广告没做过啊?InChinaadvertisement, Zhang Ye, but the prestigeillustriousperson, includingadvertisementoncefirstperson of LiXiaoxiaowas the Zhang Yedefeated, Domestic several advertisementpieces of phenomenonlevelsrecent, thatmaystem from the hand of Zhang Ye!
在中国广告界,张烨可是威名赫赫的主儿啊,连广告界曾经的第一人李小小都是张烨的手下败将,国内近几年的几个现象级的广告片,那可都是出自于张烨之手!That side.
那边。
The peoplerelated.
人联系到了。As soon as the AsiaRed Cross Societyofficialslisten, was shocked, „did Teacher Zhangsayreally?”亚洲红十字会的官方人员一听,也愣住了,“张老师真这么说?”Ha Qiqisaid: „Yes.”哈齐齐道:“是的。”Thathumanity: „Butpublic welfareadvertisementpiecereworkwords, infunds”
那人道:“可是公益广告片重做的话,经费上”Ha Qiqiis happy: „Moneyweleave.”哈齐齐痛快道:“钱我们出。”Thatpersonsaid: „Butonpersonnel”
那人啊道:“可是人员上”Ha Qiqinottwowords: „Personwealsoleave.”哈齐齐没二话道:“人我们也出。”Disbursing money.
出钱。Has the person.
出人。Leaves the equipment.
出设备。Ha QiqiclearestZhang Yethinksobviously, knowswhattheymostneednow, money? Whatthisis, do not lookwhat that Leader Zhangon the mouthsaiddailyresembles, ifhewantsto make money, sells the character, meets the businessto develop, whatmoneycan't come out? But something moneyHuandoes not come, for examplethisCharity Ambassador, but alsofor exampledelivery of thisentireAsiacharityadvertisement, this, ifhas completed, canbeZhang Yebringsbigpopularityandattention? Ha Qiqiis certainly clear!哈齐齐显然最清楚张烨是怎么想的,更知道他们如今最需要什么,钱?这算什么啊,别看张导天天嘴上说的什么似的,他要是真想赚钱的话,卖卖字,接接商演,什么钱出不来啊?有些东西可是钱换不来的,比如这个慈善大使,还比如这个全亚洲慈善广告的投放,这个如果真做好了,能为张烨带来多大的人气和关注度?哈齐齐当然清楚!Theyare not short of money, whattheylackis the opportunity!
他们不缺钱,他们缺的是机会!Canmove toward the entireAsiaopportunity!
一个能走向全亚洲的机会!Thatpersonwas excitedimmediately, „, that this was too whoops good, whodid not knowTeacher Zhangin the advertisementfame, that absolutelyChinaadvertisementfirstperson! Teacher Zhangbeforehandpublic welfareadvertisementwehave lookedmany, was too classical, canhaveTeacher Zhangto fencepersonallyouradvertisementpieces, wedo not certainly have the issue, feared that puts to troubletoyou, fundsalso”
那人顿时激动了,“哎呦,那,那这太好了啊,谁不知道张老师在广告界的名望啊,那绝对中国广告界第一人啊!张老师以前的公益广告我们就看过很多遍啊,都太经典了,能有张老师亲自操刀我们的广告片,我们当然没问题的啊,就怕给你们添麻烦,经费也”Ha Qiqisaid with a smile: „All right, Teacher Zhang, sincereceived the work of AsiaCharity Ambassador, naturallycando one's best, wealsorichlydisburse money, strivespowerfully, notretained, everybodyfor the charityenterprise, you do not needto be politewithus.”哈齐齐笑道:“没事的,张老师既然接下了亚洲慈善大使的工作,自然会尽心尽力,我们也是有钱出钱,有力出力,不会有所保留的,大家都是为了慈善事业,您也不用跟我们客气。”Thatpersonsaidhastily: „Thanked! LetTeacher Zhangtake the trouble!”
那人连忙道:“太谢谢了!让张老师费心了!”Ha Qiqisaid: „Should.”哈齐齐说道:“应该的。”Thathumanity: „Ireportwith the leadershipimmediately!”
那人道:“那我马上跟领导汇报!”WhenHa Qiqicommunicatesafterthem, toldZhang Ye.
等哈齐齐跟他们沟通好后,才告诉张烨。Ha Qiqisaid: „Has been OK, the leadership of Asiacharityorganizationis full of praisetoyou, a second in commandhitscallwordsthanks.”哈齐齐说:“可以了,亚洲慈善机构的领导都对您赞不绝口呢,一二把手都打来电话感谢呢。”Zhang Yewaves the handwith a smile, „servespeople, serves the people.”张烨笑着摇摇手,“为人民服务,为人民服务嘛。”Ha Qiqisaidsuddenly: „I said that moneyHerenweleave, theyestimated that cannot take.”哈齐齐眨眼道:“我说了,钱和人都咱们出,他们估计也拿不出来。”„Good, thisdoes not have the issue.”Zhang Yesaid: „Thatstartsto do.”
“好,这没问题。”张烨道:“那就开始做吧。”Zhang Zuoonesurprised, „now?”张左一愕,“现在?”Zhang Yeis the anxioustemperament, „naturallythe quicker the better, todaystrivesto maketwofirst, tomorrowwill striveto makethreeagain, the personnelandequipmentthiswill say, go toBeijing Broadcasting Stationto be also good, will go toCCTVto be also good, borrowed the locationwiththemhas become, how manypublic welfarepiecethisweren't quick? After completing, hurryingmakesthemexchange, nowthisbrokenadvertisementpiece, Ilookuncomfortably!”张烨是急脾气,“当然越快越好啊,今天争取先弄出来两个,明天争取再做出三个来,人员和设备这都好说,去北京台也行,去央视也行,跟他们借一下场地就成了,几个公益片这还不快啊?做完后赶紧让他们换新的,现在这破广告片,我看着就难受!”
The Wu Yiperspirationsaid: „Butwhattype hasn't advertisementdecided?”武易汗道:“可什么类型的广告还没定呢啊?”Zhang ZuolookstoHa Qiqi, „theysaidtypewhatneeds?”张左看向哈齐齐,“他们说需要什么类型的了?”Ha Qiqishakes the head, „had not saidthatshould, in any case the delivery of eachnationaleachareawith emphasisnot be different, some deliverypastpublic welfareadvertisementonAIDS preventionare more, somecountriesareothertype, anytypecharityadvertisementtheyneed, when the time comesto have the specialistunified planin any case, whichcountrydecidesto put to again, orseveralcharityadvertisementpiecesbroadcastin turn.”哈齐齐摇头,“没说,应该都可以吧,反正各个国家各个地区的投放重点都不一样,有的国家投放过去的公益广告就防治艾滋病的多一些,有的国家就是其他类型的,反正什么类型的慈善广告他们都需要,到时候有专人统一规划,再决定投放到哪个国家,或者几个慈善广告片轮流播出。”Little Wangis speechless, „whathad not said how wedo do?”小王无语,“什么也没说,那咱们怎么做啊?”Zhang Yesaid: „deaf-mutechild? Leukemia? No-smoking? AIDS? it does not matter, whichmetheywantto makewhichtothem! It is not gooddoes! Thiswas considered asanymatter!”张烨却说道:“聋哑儿童的?白血病的?戒烟的?艾滋病的?无所谓,他们要哪个我给他们做哪个!不行就都做一遍!这算得了什么事儿啊!”„Leader Zhangformidable might!”
“张导威武!”„Itakeyou!”
“我就服您啊!”„Is too aggressive!”
“太霸气啦!”Whatwantsto makewhattoyou?
要什么给你做什么?How manywantsto makehow manytoyou?
要几个给你做几个?Thissayingalsodaresto sayonZhang Ye!
这话也就张烨敢这么说啊!Othersmake the advertisementpiece, mustwrite the archivesfirst, firstwrites the plan, thenleads the examination, then considers the personnel, thenorganizesto photograph, fromstartingto arrangetophotographing, for half a monthcanendwas good, slowpointonemonthalsohas the possibility. HoweverZhang Yemaybe good, heworksalwayssuchhurriedly, opens the mouthis a daytwo, a daythree, but alsowantsto, donates money, the quantityguarantees all one wants to eatgreatly!
人家做广告片,都得先写文案,先写计划,然后领导审批,然后再考虑人员,再组织拍摄,从开始筹备到拍摄完毕,半个月能完就不错了,慢一点的一个月也有可能。然而张烨可好,他做事从来都这么风风火火,一开口就是一天两个,一天三个,还想要哪个给哪个,出钱出力,量大管饱啊!Come!
来吧!Dry!
干吧!LetAsiastartwave of charitystorm!
让亚洲掀起一波慈善风暴吧!LetLeader Zhang the name of charityenjoy a good reputation inAsia!
让张导的慈善之名享誉亚洲吧!
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