Tenhundred millionarrived.
十个亿到位了。
The stagebegins construction.
舞台动工。advertisementdiscussion.广告洽谈。Designsprogram.
设计节目。Preparationfirst trial.
准备一审。
The Spring FestivalDirectorgroup that Zhang Yeleadsis busyall of a sudden.张烨率领的春晚导演组一下子忙起来。
The questionsound of outsidehad not been short.
在此期间,外界的质疑声也一直都没少过。
The Little Wangreportsaid: „Leader Zhang, outsidescoldedourare very many.”小王汇报道:“张导,外面骂咱们的挺多的。”Zhang Yesaid: „Iknowthatmakingthemsay.”张烨说道:“我知道,让他们说去吧。”Tong Fu, „haven't wemade the response?”童富呃了一声,“咱们不做一些回应吗?”Zhang Yesaid with a smile: „Does not use, theytalked overus, was explaining that Spring Festivalattentionwas high, did thisalwaysrespondto strive to excelcompared withnobody? Alsowaspublicityin disguised form, moreoverthenwhichto, thisscolded the sound is also what? Theyscoldedourtimestruly, has not arrived.”In the wordshas the words.张烨笑道:“不用,他们念叨咱们,正说明春晚的关注度高,这总比没人搭理要强吧?也是一种变相的宣传了,而且这才哪儿到哪儿啊,这点骂声还算什么?他们真正骂咱们的时候啊,还没到呐。”话里有话。
The peopleare stunned.
众人错愕。„?”
“啊?”„Hasn't arrived?”
“还没到?”„Whatmeaning?”
“什么意思?”„Is the advertisementmatter?”
“是广告的事吗?”„Does advertisement have the issue?”
“广告还有问题?”Theyhurryto closely examine, the personpsychological quality of Spring FestivalDirectorgroupdoes not look likeZhang Yeto be so good.
他们赶紧追问,春晚导演组的人心理素质可不是都像张烨这么好的。HoweverZhang Yedirectlyhas not repliedthem, ridiculesone, said: „Lateryouknew.”
然而张烨却没有正面回答他们,讪笑一声,道:“以后你们就知道了。”ForSpring FestivalViewership Ratings, Zhang Yeleftto killto incur, thiskilledto incur is thattypeto kill the enemy1000to damage2000bigmethods, thiswas a Zhang Yethatworldmost controversialmarketingcase, was irritable, was not the Changkengfather, the person of thisworlddefinitelydoes not know, but the person on Zhang YethatEarth, as long asheardthismarketingadvertisementtime, intenpeoplethere areeightpeople to stamp one's footmotherfucker!
为了春晚收视率,张烨出杀招了,这个杀招是属于那种杀敌1000自损2000的大招儿,这是张烨那个世界最受争议的一个营销大案,非常火爆,也非常坑爹,这个世界的人肯定不知道,但是张烨那个地球上的人但凡听到这个营销广告的时候,十个人里有八个人都得跳脚骂娘!Yes!
是的!Issuch a pitfather'smarketing!
就是这么一个坑爹的营销!Now, the Zhang Yepreparationtookinthisworld!
如今,张烨准备在这个世界上拿出来了!
......
……timepassesday-by-day.时间一天天过去。Manufacture of Spring Festivalat high speed.春晚的制作快马加鞭。
......
……On this day.
这一天。Nationalcooker!
全国炸锅!Everybodywas shakenby an unexpected piece of news!
大家都被一突如其来的消息震住了!Spring FestivaladvertisementcooperationsideandDomesticbiggestpaidplatform„to pass”had issued an astonishingnews, the 200 millioncashpond, Spring Festivalred packagecollectionFocasmovedformallystarts.春晚广告合作方、国内最大的一家支付平台“一付通”发布了一则惊人的消息,两亿现金池,春晚红包集福卡活动正式启动。WhatisFive Blessings?
何为五福?Prosperous and powerfulluck.
富强福。Harmoniousluck.
和谐福。Friendlyluck.
友善福。Patrioticluck.
爱国福。Professionalluck.
敬业福。Ruleintroduction: The usersincrease10good friendsnewly, thenobtains3Focas, remaining2needamonggood friendsto giveandexchangeeach other, finallycollectioncomplete5Focascandivide equally200 millionYuancash, butthisdoes not have the opportunityto pull out, butwas the collectioncompletecertainlyhas been ableto dividemoney, ifbe only a personcollectionwere uneven, thenhad sole possession of the 200 millioncashon a person, iftwopersoncollectionswere uneven, that twopeopledivided equally200 million!
规则介绍:用户新添加10个一付通好友,即可获得3张福卡,剩下2张需要一付通好友之间相互赠送、交换,最终集齐5张福卡就能平分200000000元现金,而这可不是有机会抽到,而是集齐了就一定能分钱,如果只有一个人集齐,那么就一个人独吞两亿现金,如果有两个人集齐,那就两个人平分两亿!Reallygold/metalsilver!
真金白银!Treat both the young and old honestly!
童叟无欺!Spring Festivalofficermicrorepeater!春晚官微转发!
The majorforumsinform widely!
各大论坛广而告之!publicity that passingblots out the skyinstantaneously!
一付通的宣传瞬间铺天盖地!Which the peoplehave seenthisgrade of battle formation, lookedsilly!
民众哪儿见过这等阵势啊,都看傻了!„I have depended!”
“我了个靠!”„200 million?”
“两个亿?”„Haven't Imisread? Was insane?”
“我没看错吧?一付通疯了?”„Is thisSpring Festivaladvertisement?”
“这就是春晚的广告?”„Ha Ha, thisadvertisementIlike!”
“哈哈,这个广告我喜欢啊!”„Nonsense, does not likewithwhomrichly!”
“废话,有钱拿谁不喜欢啊!”„Puts out a 200 millionround of red packagereally?”
“真拿出两个亿发红包啊?”„Mustplaysuchin a big wayfeeds! However?”
“要不要玩这么大啊喂!不过了?”„Thishis mother must be higher than40timescompared with the sports cardfirst prizebonus!”
“这他妈比体育彩票一等奖奖金还要高出40倍啊!”„My God!”
“我的天!”„Aaahhhhh!200 million! 200 million!”
“啊啊啊啊!两亿!两亿!”„Great! Doesattractively!”
“一付通好样的!干得漂亮!”„200 million, Icome!”
“两个亿,我来啦!”„Go away, thisismy!”
“滚,这是我的!”„Itry!”
“我去试试!”„Adds the good friendquickly! Quick!”
“快加好友啊!快!”„Slow in workdid not have, askedtengood friends!”
“手慢就没了,求十个好友!”„Exchangehelps the comradesmutually!”
“互换互帮啊同志们!”„Was too exciting!”
“太刺激了!”People'sebullition!
全民沸腾!
The red packagewarstartedall of a sudden!
红包大战一下子打响了!
......
……Tsinghuauniversity.清华大学。Someclassroom.
某教室。EnglishTeacheraboveteaching.
英语老师正在上面讲课。„Plays?”
“怎么玩啊?”„Youaddmygood friendfirst, Itoldyou.”
“你先加我好友,我告诉你。”„, Ihadthreeluck!”
“哇,我有三个福了!”„I am also, missedtwo!”
“我也是,就差两个了!”„Whohas the professionalluck? Itradewith the prosperous and powerfulluck!”
“谁有敬业福?我拿富强福换!”„, The dotsound, attended class.”
“嘘,小点声,上课呐。”
......
……Somecompany.
某公司。„Old Li, mycollectioncompletefourBlessing (福) Word.”
“老李,我集齐四个福字了。”„Whatluck? The collection does itdo?”
“什么福?集它干嘛?”„Don't youknow? 200 million!”
“你不知道啊?两个亿啊!”„?”
“啊?”„Opensoneto passquickly.”
“快开一付通啊。”„Good, Ialsocomemealsoto come!”
“好,我也来我也来!”
......
……Somehotel.
某饭店。customer service personnel3322crowd together.服务员们3322凑在一起。„Givesme the patrioticluck! In a big hurryquick!”
“给我爱国福!快快快!”„Mytwo!”
“我就两张啊!”„Itradewithyouwith the harmoniousluck!”
“我拿和谐福跟你换!”„Good, traded!”
“好,换了!”„Professionalluck?”
“敬业福呢?”„Does not know that no onehas!”
“不知道啊,谁都没有!”
......
……Crosstalk.相声界。„Do youdo?”
“你们干嘛呢?”„BrushesFive Blessings.”
“刷五福呢。”„Hou, do yourthisagesalsoplaythis?”
“嚯,你们这岁数也玩这个啊?”„OnSpring Festivalhas also been hopeless, might as wellplaysthis, ifattains the red package.”
“上春晚也没戏了,还不如玩玩这个,万一拿到红包呢。”
The collectionBlessing (福) Wordarmyare getting more and more!
集福字的大军越来越多!Has joinedincludingCrosstalkmanyveteran comrades, youponder overthisanythingsituation!
连相声界好多老同志都加入了,你就琢磨这什么态势吧!
......
……Some day.
某天。
A weibopicturewas hot.
一张微博照片火了。
The nationalfirstcollectioncompleteFive Blessingspersonappearedfinally, thatpersonhas shown the picture, fiveBlessing (福) Wordare impressively bright, belowleaves a messageimmediatelysound of the envying.
全国第一个集齐五福的人终于出现了,那人晒了照片,五张福字赫然都是亮的,下面留言登时一片羡慕之声。„Cowwas big!”
“牛大了!”„Is so quick?”
“这么快啊?”„Big brother, askedto hold the thigh!”
“大哥,求抱大腿!”„200 millionbrothers!”
“两个亿啊兄弟!”„Ifnobodycollectionis uneven, 200 millionwasyour!”
“要是没人集齐,两个亿都是你的了!”„Grass, professionalluck!”
“草,敬业福呢!”„Ialsolook, the professionalluckwere too few!”
“我也找呢啊,敬业福太少了!”„Mixed-plants-grass- the professionalluckyoucome outtome!”
“杂-种-草-的敬业福你给我出来啊!”„Receives the professionalluck, 50Yuan!”
“收敬业福,50元一张!”„My100Yuanreceive!”
“我100元收!”„Whohas the professionalluckprivateto chatme, will sellto sprout, will warm the bed!”
“谁有敬业福私聊我,会卖萌,会暖床!”„Won't take200 milliononhimfinally?”
“不会最后就他一个人拿两亿吧?”„Cannot? Definitelyalsosomepeoplecan the collectionbe uneven, moreoverheardyear30sonSpring Festivallive broadcastat the same time, on the televisionwill have the indication, Hostwill also provideBlessing (福) Word, everybodythat time can also snatch, shouldalsoemitmanyprofessionalluck, looked at the luck!”
“不会的吧?肯定还有人能集齐的,而且听说年30儿春晚直播的同时,电视上也会有标示,主持人也会发放福字,大家那个时候也可以抢,应该还会放出不少敬业福,就看运气了!”„What? With the Spring Festivalsynchronization?”
“啥?和春晚同步?”„Right.”
“对啊。”„Thisadvertisementwill playreally!”
“这广告真会玩啊!”„Zhang Yemoon!”
“张烨太阴了啊!”„Yes, thisadvertisementalsohecan think!”
“是啊,这广告也就他想得出来!”„Pū, Zhang Yemaydo business, Isaid how hemustmeetadvertisementsuddenly, originallythisadvertisement can also leadViewership RatingsandSpring Festivalattention!”
“噗,张烨可真会做买卖,我就说他怎么突然要接广告呢,原来这广告还能带动收视率和春晚关注度的啊!”„Imanagehimto pay attention, Iwant the professionallucknow!”
“我管他关注度呢,我现在就要敬业福!”„Whodeliversme the professionalluck, Iwork aswhosegirlfriend!”
“谁送我敬业福,我当谁女朋友!”„, Inbuildingrealfalse?”
“靠,楼上真的假的?”„Spring Festivalcomesquickly, Icould not wait!”
“春晚快来吧,我等不及了!”„HopesSpring Festivaltimesendsseveralprofessionalluck!”
“希望春晚的时候多发几个敬业福啊!”Passes onten.
一传十。Tenpass onhundred.
十传百。Somepeopleforred package, somepeople, foramusing, somepeoplesee the friendsto brushBlessing (福) Word, drifts with the currentdoes not know that to have joined howthisarmy. Thistypeis quite terroristthrough the dissemination of social network. Tengood friends who when the good friendincollectionBlessing (福) Word, headdsalsoknow, afterthisis a good friendalsojoinsto the collectionBlessing (福) Wordarmy, thesetengood friendswill bring100good friends, 100bring1000, 1000bring10,000, and so on, inexhaustible!
有人为了红包,有人为了好玩,有人见朋友都在刷福字,也随波逐流不知怎么就加入了这个大军。这种通过社交网络的传播相当恐怖。当有一个好友在集福字的时候,他加的十个好友也会知道,当这是个好友也加入到集福字的大军后,这十个好友又会带来100个好友,100个带来1000个,1000个带来10000个,以此类推,无穷无尽!Thisis the viralmarketing!
这是病毒式营销!Inshorttime, the entire countryfell into the Spring FestivalcollectionFive Blessingscrazyatmosphere!
短短时间内,全国上下都陷入了春晚集五福的疯狂气氛中!Yes!
是的!Iscrazy!
就是疯狂!Unequalledcrazy!
无与伦比的疯狂!
......
……Another side.
另一边。Zhang Yealsoreceived the call of innumerablerelatives and friendsfor serveral days.张烨这些天也接到了无数亲朋好友的电话。Mothertelephone:老妈的电话:„Son.”
“儿子。”„Mother, I am busy.”
“妈,我忙着呢。”„Youa while, Ihave not spoken.”
“你等会儿,我还没说话呢。”„Yousaid that yousaid.”
“您说您说。”„Givesmeto open the professionalluck.”
“给我张敬业福。”„?”
“啊?”„Professionalluck! Hurry up!”
“敬业福啊!快点!”„Ido not have.”
“我没有啊。”„YourSpring Festivalround of Blessing (福) Word, howyourChief Directorwill not have.”
“你们春晚发的福字,你一总导演怎么会没有。”„Ido not have, thatis an office, ourcooperation platform.”
“我真没有,那是一付通办的,我们只是合作平台啊。”„Was good, Iaskothersagain.”
“行了,那我再问问别人吧。”Rao Aimintelephone:饶爱敏的电话:„Little Zhang!”
“小张!”„Does Big Sister Rao, do?”
“饶大姐,干嘛?”„Givesme a professionalluck.”
“给我个敬业福。”„What? Do youalsoplaythis?”
“什么?你也玩这个啊?”„Takesrichly, the fooldoes not play!”
“有钱拿,傻子不玩啊!”„Yourhow muchmoney, moreoverIdo not have.”
“你都多少钱了啊,而且我也没有啊。”„Yourboyrubbish, hurriesto givemeto makeone!”
“你小子别废话,赶紧给我弄一张!”„Ido not have.”
“我真没有啊。”Made the telephone call, Zhang Yehas also smiled bitterly, Ha QiqiZhang Zuoas well asonegroup of people of Spring Festival that Directorgrouplooked atagaintorest, manypeoplewere whispering, collectto lookthatalltookcell phoneto exchangeBlessing (福) Word, ratiolively of playing, includingtheirSpring FestivalDirectorgroupbyFive Blessingscapturedcrazily!
挂了电话,张烨也苦笑不已,再一看向正在休息的哈齐齐张左以及春晚导演组的一帮人,很多人都在交头接耳,凑过去一看,全都拿手机在交换福字呢,一个玩的比一个欢实,连他们春晚导演组都被五福的疯狂攻陷了啊!
The nationfalls to the enemy!
全国沦陷!Be no exception!
无一幸免!Came by the pit!
都被坑进来了!Playedin a big way!
玩大了!Thistimeplayedreallyin a big way!
这次是真的玩大了!Zhang Yewas secret, wiped away sweat, callsHa Qiqi, „Sister Ha, thatanything, youcame, looked foryoura littlematter.”张烨暗暗心惊肉跳,擦了一下汗,叫来了哈齐齐,“哈姐啊,那什么,你来一下,找你有点事。”„CameLeader Zhang.”Ha QiqihurriedlyafterLittle Wanghas exchangedBlessing (福) Word, immediatelywalks, „did midday restend? Do Iinformeverybodyto begin?”
“来了张导。”哈齐齐匆忙和小王交换了一个福字后,立即走过来,“午休结束了?那我通知大家开工?”Zhang Yeactuallycoughs saying: „Passesisyoucontacts?”张烨却咳嗽道:“一付通是你联络的吧?”Ha Qiqinods, „right, Iam responsible.”哈齐齐点头,“对,我负责的。”
The Zhang Yeclearthroat, makes excuses saying: „Thatanything, youcaught upto follow close onthemto sayone, said that wasI said that makingthemengage in a activityagain, Spring Festivalmade the bonuspondon the same dayagain, did not usetoo, several millionalsogood, hundred millionalsogood, or was eachCelebritystudiocooperation, askingCelebrityto ally, gave the red packagein the name ofCelebrityto the people, in any casewasthisrepertoire, thisdid not usecollectionBlessing (福) Word, has not limited, everyonecansnatch the red package, everyonecanparticipate, made everybody has as far as possible, when the time comesSpring Festival can also helptheirpublicity.”张烨清清嗓子,支支吾吾道:“那什么,你赶紧跟他们说一声,就说是我说的,让他们再做一个活动,春晚当天再弄个奖金池,也不用太多,几千万也行,一个亿也行,或者是和各个明星工作室合作,请明星加盟,以明星的名义给民众发红包,反正就是这个套路,这个不用集福字,也没有限制,谁都可以抢红包,谁都可以参与,尽量让大家都有份,到时候春晚这边也可以帮他们宣传。”Ha Qiqionesurprised, „does not needLeader Zhang, now the activity of thiscollectionBlessing (福) Wordwas insane, everybodyis all playing, but alsoneedsto give the red packagedirectly? Now the publicityeffectarrived, yourthisadvertisementcampcloses a case, entireadvertisementwas shocked!”哈齐齐一愕,“不需要了吧张导,现在这个集福字的活动已经疯了啊,大家全都在玩啊,还需要直接发红包吗?现在宣传效果已经到位了,您这个广告营销案,整个广告界都震惊了啊!”Yes!
是!Nowtheyare shocked!
现在他们是震惊了!Buttheymore shockingalsoinbehind!
可他们更震惊的还在后面呢!Thisbattalioncloses a caseradicallyis a pit, deeplydoes not see the bottom the big hole!
这营销案根本就是个坑,深不见底的大坑!Zhang Yesaid: „Illuminatesdoing that Isaid.”张烨道:“就照我说的做。”„Good, yes, Icontactthem.”Ha Qiqisaid.
“好,明白,我跟他们联系。”哈齐齐道。Zhang Yesaid: „Toldthem, thiswasaccumulates the moral behaviortothem, do not fearto spend, severalhundred millionspent, did not care aboutthis point.”张烨道:“告诉他们,这是给他们攒人品,千万别怕花钱,几个亿都花了,不在乎这一点了。”Ha Qiqihas managed, „line.”哈齐齐去办了,“行嘞。”Plan that Zhang Yegives, is passingonefromthisfiery pitcomes out, after the activityhad ended, passesshouldbe ableto profitmuch, Spring Festivalwill not be implicated, collectionBlessing (福) Wordis also good, snatches the Celebrityred package, will increaseViewership RatingstoSpring Festival, Spring Festival is also profits a biggestside, thenthinks it over, thiswas unjustly discreditedto affirmZhang Yeone's ownto carry, he was not only Spring FestivalChief Director, wasPlanner of thismarketingplan, thisgoodsalreadyconceivablethat day that when the activityfinished, how manywill havepersonto spit bloodmotherfucker!张烨给出的方案,是在把一付通从这个火坑里拉出来,等活动结束后,一付通应该能受益不少,春晚也不会被牵连,集福字也好,抢明星红包也罢,都会给春晚增加收视率,春晚也是受益最大的一方,那么想来想去,这个黑锅肯定得张烨自己来背了,他不但是春晚总导演,也是这份营销方案的策划人啊,这货已经可以想象当活动结束的那天,会有多少人吐血骂娘了!Oh, come, heearlyhad the psychologyto prepare, wholetshisthesetimeforSpring FestivalViewership Ratings, gave the pit the whole nations!
唉,来吧,他早已经有心理准备了,谁让他这一次为了春晚收视率,把全国人民都给坑了啊!Five Blessings?五福?Five Blessings!五福个屁!ThisradicallyisFive Traps!
这根本是五坑!Butnow, but alsonobodyknowsthismatter!
只不过现在,还没有人知道这件事!
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