Ten hundred million arrived. 十个亿到位了。 The stage begins construction. 舞台动工。 advertisement discussion. 广告洽谈。 Designs program. 设计节目。 Preparation first trial. 准备一审。 The Spring Festival Director group that Zhang Ye leads is busy all of a sudden. 张烨率领的春晚导演组一下子忙起来。 The question sound of outside had not been short. 在此期间,外界的质疑声也一直都没少过。 The Little Wang report said: „Leader Zhang, outside scolded our are very many.” 小王汇报道:“张导,外面骂咱们的挺多的。” Zhang Ye said: „I know that making them say.” 张烨说道:“我知道,让他们说去吧。” Tong Fu, „haven't we made the response?” 童富呃了一声,“咱们不做一些回应吗？” Zhang Ye said with a smile: „Does not use, they talked over us, was explaining that Spring Festival attention was high, did this always respond to strive to excel compared with nobody? Also was publicity in disguised form, moreover then which to, this scolded the sound is also what? They scolded our times truly, has not arrived.” In the words has the words. 张烨笑道:“不用,他们念叨咱们,正说明春晚的关注度高,这总比没人搭理要强吧？也是一种变相的宣传了,而且这才哪儿到哪儿啊,这点骂声还算什么？他们真正骂咱们的时候啊,还没到呐。”话里有话。 The people are stunned. 众人错愕。 „?” “啊？” „Hasn't arrived?” “还没到？” „What meaning?” “什么意思？” „Is the advertisement matter?” “是广告的事吗？” „Does advertisement have the issue?” “广告还有问题？” They hurry to closely examine, the person psychological quality of Spring Festival Director group does not look like Zhang Ye to be so good. 他们赶紧追问,春晚导演组的人心理素质可不是都像张烨这么好的。 However Zhang Ye directly has not replied them, ridicules one, said: „Later you knew.” 然而张烨却没有正面回答他们,讪笑一声,道:“以后你们就知道了。” For Spring Festival Viewership Ratings, Zhang Ye left to kill to incur, this killed to incur is that type to kill the enemy 1000 to damage 2000 big methods, this was a Zhang Ye that world most controversial marketing case, was irritable, was not the Changkeng father, the person of this world definitely does not know, but the person on Zhang Ye that Earth, as long as heard this marketing advertisement time, in ten people there are eight people to stamp one's foot motherfucker! 为了春晚收视率,张烨出杀招了,这个杀招是属于那种杀敌1000自损2000的大招儿,这是张烨那个世界最受争议的一个营销大案,非常火爆,也非常坑爹,这个世界的人肯定不知道,但是张烨那个地球上的人但凡听到这个营销广告的时候,十个人里有八个人都得跳脚骂娘！ Yes! 是的！ Is such a pit father's marketing! 就是这么一个坑爹的营销！ Now, the Zhang Ye preparation took in this world! 如今,张烨准备在这个世界上拿出来了！ ...... …… time passes day-by-day. 时间一天天过去。 Manufacture of Spring Festival at high speed. 春晚的制作快马加鞭。 ...... …… On this day. 这一天。 National cooker! 全国炸锅！ Everybody was shaken by an unexpected piece of news! 大家都被一突如其来的消息震住了！ Spring Festival advertisement cooperation side and Domestic biggest paid platform „to pass” had issued an astonishing news, the 200 million cash pond, Spring Festival red package collection Focas moved formally starts. 春晚广告合作方、国内最大的一家支付平台“一付通”发布了一则惊人的消息,两亿现金池,春晚红包集福卡活动正式启动。 What is Five Blessings? 何为五福？ Prosperous and powerful luck. 富强福。 Harmonious luck. 和谐福。 Friendly luck. 友善福。 Patriotic luck. 爱国福。 Professional luck. 敬业福。 Rule introduction: The users increase 10 good friends newly, then obtains 3 Focas, remaining 2 need among good friends to give and exchange each other, finally collection complete 5 Focas can divide equally 200 million Yuan cash, but this does not have the opportunity to pull out, but was the collection complete certainly has been able to divide money, if be only a person collection were uneven, then had sole possession of the 200 million cash on a person, if two person collections were uneven, that two people divided equally 200 million! 规则介绍:用户新添加10个一付通好友,即可获得3张福卡,剩下2张需要一付通好友之间相互赠送、交换,最终集齐5张福卡就能平分200000000元现金,而这可不是有机会抽到,而是集齐了就一定能分钱,如果只有一个人集齐,那么就一个人独吞两亿现金,如果有两个人集齐,那就两个人平分两亿！ Really gold/metal silver! 真金白银！ Treat both the young and old honestly! 童叟无欺！ Spring Festival officer micro repeater! 春晚官微转发！ The major forums inform widely! 各大论坛广而告之！ publicity that passing blots out the sky instantaneously! 一付通的宣传瞬间铺天盖地！ Which the people have seen this grade of battle formation, looked silly! 民众哪儿见过这等阵势啊,都看傻了！ „I have depended!” “我了个靠！” „200 million?” “两个亿？” „Haven't I misread? Was insane?” “我没看错吧？一付通疯了？” „Is this Spring Festival advertisement?” “这就是春晚的广告？” „Ha Ha, this advertisement I like!” “哈哈,这个广告我喜欢啊！” „Nonsense, does not like with whom richly!” “废话,有钱拿谁不喜欢啊！” „Puts out a 200 million round of red package really?” “真拿出两个亿发红包啊？” „Must play such in a big way feeds! However?” “要不要玩这么大啊喂！不过了？” „This his mother must be higher than 40 times compared with the sports card first prize bonus!” “这他妈比体育彩票一等奖奖金还要高出40倍啊！” „My God!” “我的天！” „Aaahhhhh! 200 million! 200 million!” “啊啊啊啊！两亿！两亿！” „Great! Does attractively!” “一付通好样的！干得漂亮！” „200 million, I come!” “两个亿,我来啦！” „Go away, this is my!” “滚,这是我的！” „I try!” “我去试试！” „Adds the good friend quickly! Quick!” “快加好友啊！快！” „Slow in work did not have, asked ten good friends!” “手慢就没了,求十个好友！” „Exchange helps the comrades mutually!” “互换互帮啊同志们！” „Was too exciting!” “太刺激了！” People's ebullition! 全民沸腾！ The red package war started all of a sudden! 红包大战一下子打响了！ ...... …… Tsinghua university. 清华大学。 Some classroom. 某教室。 English Teacher above teaching. 英语老师正在上面讲课。 „Plays?” “怎么玩啊？” „You add my good friend first, I told you.” “你先加我好友,我告诉你。” „, I had three luck!” “哇,我有三个福了！” „I am also, missed two!” “我也是,就差两个了！” „Who has the professional luck? I trade with the prosperous and powerful luck!” “谁有敬业福？我拿富强福换！” „, The dot sound, attended class.” “嘘,小点声,上课呐。” ...... …… Some company. 某公司。 „Old Li, my collection complete four Blessing (福) Word.” “老李,我集齐四个福字了。” „What luck? The collection does it do?” “什么福？集它干嘛？” „Don't you know? 200 million!” “你不知道啊？两个亿啊！” „?” “啊？” „Opens one to pass quickly.” “快开一付通啊。” „Good, I also come me also to come!” “好,我也来我也来！” ...... …… Some hotel. 某饭店。 customer service personnel 3322 crowd together. 服务员们3322凑在一起。 „Gives me the patriotic luck! In a big hurry quick!” “给我爱国福！快快快！” „My two!” “我就两张啊！” „I trade with you with the harmonious luck!” “我拿和谐福跟你换！” „Good, traded!” “好,换了！” „Professional luck?” “敬业福呢？” „Does not know that no one has!” “不知道啊,谁都没有！” ...... …… Crosstalk. 相声界。 „Do you do?” “你们干嘛呢？” „Brushes Five Blessings.” “刷五福呢。” „Hou, do your this ages also play this?” “嚯,你们这岁数也玩这个啊？” „On Spring Festival has also been hopeless, might as well plays this, if attains the red package.” “上春晚也没戏了,还不如玩玩这个,万一拿到红包呢。” The collection Blessing (福) Word army are getting more and more! 集福字的大军越来越多！ Has joined including Crosstalk many veteran comrades, you ponder over this anything situation! 连相声界好多老同志都加入了,你就琢磨这什么态势吧！ ...... …… Some day. 某天。 A weibo picture was hot. 一张微博照片火了。 The national first collection complete Five Blessings person appeared finally, that person has shown the picture, five Blessing (福) Word are impressively bright, below leaves a message immediately sound of the envying. 全国第一个集齐五福的人终于出现了,那人晒了照片,五张福字赫然都是亮的,下面留言登时一片羡慕之声。 „Cow was big!” “牛大了！” „Is so quick?” “这么快啊？” „Big brother, asked to hold the thigh!” “大哥,求抱大腿！” „200 million brothers!” “两个亿啊兄弟！” „If nobody collection is uneven, 200 million was your!” “要是没人集齐,两个亿都是你的了！” „Grass, professional luck!” “草,敬业福呢！” „I also look, the professional luck were too few!” “我也找呢啊,敬业福太少了！” „Mixed - plants - grass - the professional luck you come out to me!” “杂-种-草-的敬业福你给我出来啊！” „Receives the professional luck, 50 Yuan!” “收敬业福,50元一张！” „My 100 Yuan receive!” “我100元收！” „Who has the professional luck private to chat me, will sell to sprout, will warm the bed!” “谁有敬业福私聊我,会卖萌,会暖床！” „Won't take 200 million on him finally?” “不会最后就他一个人拿两亿吧？” „Cannot? Definitely also some people can the collection be uneven, moreover heard year 30 son Spring Festival live broadcast at the same time, on the television will have the indication, Host will also provide Blessing (福) Word, everybody that time can also snatch, should also emit many professional luck, looked at the luck!” “不会的吧？肯定还有人能集齐的,而且听说年30儿春晚直播的同时,电视上也会有标示,主持人也会发放福字,大家那个时候也可以抢,应该还会放出不少敬业福,就看运气了！” „What? With the Spring Festival synchronization?” “啥？和春晚同步？” „Right.” “对啊。” „This advertisement will play really!” “这广告真会玩啊！” „Zhang Ye moon!” “张烨太阴了啊！” „Yes, this advertisement also he can think!” “是啊,这广告也就他想得出来！” „Pū, Zhang Ye may do business, I said how he must meet advertisement suddenly, originally this advertisement can also lead Viewership Ratings and Spring Festival attention!” “噗,张烨可真会做买卖,我就说他怎么突然要接广告呢,原来这广告还能带动收视率和春晚关注度的啊！” „I manage him to pay attention, I want the professional luck now!” “我管他关注度呢,我现在就要敬业福！” „Who delivers me the professional luck, I work as whose girlfriend!” “谁送我敬业福,我当谁女朋友！” „, In building real false?” “靠,楼上真的假的？” „Spring Festival comes quickly, I could not wait!” “春晚快来吧,我等不及了！” „Hopes Spring Festival time sends several professional luck!” “希望春晚的时候多发几个敬业福啊！” Passes on ten. 一传十。 Ten pass on hundred. 十传百。 Some people for red package, some people, for amusing, some people see the friends to brush Blessing (福) Word, drifts with the current does not know that to have joined how this army. This type is quite terrorist through the dissemination of social network. Ten good friends who when the good friend in collection Blessing (福) Word, he adds also know, after this is a good friend also joins to the collection Blessing (福) Word army, these ten good friends will bring 100 good friends, 100 bring 1000, 1000 bring 10,000, and so on, inexhaustible! 有人为了红包,有人为了好玩,有人见朋友都在刷福字,也随波逐流不知怎么就加入了这个大军。这种通过社交网络的传播相当恐怖。当有一个好友在集福字的时候,他加的十个好友也会知道,当这是个好友也加入到集福字的大军后,这十个好友又会带来100个好友,100个带来1000个,1000个带来10000个,以此类推,无穷无尽！ This is the viral marketing! 这是病毒式营销！ In short time, the entire country fell into the Spring Festival collection Five Blessings crazy atmosphere! 短短时间内,全国上下都陷入了春晚集五福的疯狂气氛中！ Yes! 是的！ Is crazy! 就是疯狂！ Unequalled crazy! 无与伦比的疯狂！ ...... …… Another side. 另一边。 Zhang Ye also received the call of innumerable relatives and friends for serveral days. 张烨这些天也接到了无数亲朋好友的电话。 Mother telephone: 老妈的电话: „Son.” “儿子。” „Mother, I am busy.” “妈,我忙着呢。” „You a while, I have not spoken.” “你等会儿,我还没说话呢。” „You said that you said.” “您说您说。” „Gives me to open the professional luck.” “给我张敬业福。” „?” “啊？” „Professional luck! Hurry up!” “敬业福啊！快点！” „I do not have.” “我没有啊。” „Your Spring Festival round of Blessing (福) Word, how your Chief Director will not have.” “你们春晚发的福字,你一总导演怎么会没有。” „I do not have, that is an office, our cooperation platform.” “我真没有,那是一付通办的,我们只是合作平台啊。” „Was good, I ask others again.” “行了,那我再问问别人吧。” Rao Aimin telephone: 饶爱敏的电话: „Little Zhang!” “小张！” „Does Big Sister Rao, do?” “饶大姐,干嘛？” „Gives me a professional luck.” “给我个敬业福。” „What? Do you also play this?” “什么？你也玩这个啊？” „Takes richly, the fool does not play!” “有钱拿,傻子不玩啊！” „Your how much money, moreover I do not have.” “你都多少钱了啊,而且我也没有啊。” „Your boy rubbish, hurries to give me to make one!” “你小子别废话,赶紧给我弄一张！” „I do not have.” “我真没有啊。” Made the telephone call, Zhang Ye has also smiled bitterly, Ha Qiqi Zhang Zuo as well as one group of people of Spring Festival that Director group looked at again to rest, many people were whispering, collect to look that all took cell phone to exchange Blessing (福) Word, ratio lively of playing, including their Spring Festival Director group by Five Blessings captured crazily! 挂了电话,张烨也苦笑不已,再一看向正在休息的哈齐齐张左以及春晚导演组的一帮人,很多人都在交头接耳,凑过去一看,全都拿手机在交换福字呢,一个玩的比一个欢实,连他们春晚导演组都被五福的疯狂攻陷了啊！ The nation falls to the enemy! 全国沦陷！ Be no exception! 无一幸免！ Came by the pit! 都被坑进来了！ Played in a big way! 玩大了！ This time played really in a big way! 这次是真的玩大了！ Zhang Ye was secret, wiped away sweat, calls Ha Qiqi, „Sister Ha, that anything, you came, looked for your a little matter.” 张烨暗暗心惊肉跳,擦了一下汗,叫来了哈齐齐,“哈姐啊,那什么,你来一下,找你有点事。” „Came Leader Zhang.” Ha Qiqi hurriedly after Little Wang has exchanged Blessing (福) Word, immediately walks, „did midday rest end? Do I inform everybody to begin?” “来了张导。”哈齐齐匆忙和小王交换了一个福字后,立即走过来,“午休结束了？那我通知大家开工？” Zhang Ye actually coughs saying: „Passes is you contacts?” 张烨却咳嗽道:“一付通是你联络的吧？” Ha Qiqi nods, „right, I am responsible.” 哈齐齐点头,“对,我负责的。” The Zhang Ye clear throat, makes excuses saying: „That anything, you caught up to follow close on them to say one, said that was I said that making them engage in a activity again, Spring Festival made the bonus pond on the same day again, did not use too, several million also good, hundred million also good, or was each Celebrity studio cooperation, asking Celebrity to ally, gave the red package in the name of Celebrity to the people, in any case was this repertoire, this did not use collection Blessing (福) Word, has not limited, everyone can snatch the red package, everyone can participate, made everybody has as far as possible, when the time comes Spring Festival can also help their publicity.” 张烨清清嗓子,支支吾吾道:“那什么,你赶紧跟他们说一声,就说是我说的,让他们再做一个活动,春晚当天再弄个奖金池,也不用太多,几千万也行,一个亿也行,或者是和各个明星工作室合作,请明星加盟,以明星的名义给民众发红包,反正就是这个套路,这个不用集福字,也没有限制,谁都可以抢红包,谁都可以参与,尽量让大家都有份,到时候春晚这边也可以帮他们宣传。” Ha Qiqi one surprised, „does not need Leader Zhang, now the activity of this collection Blessing (福) Word was insane, everybody is all playing, but also needs to give the red package directly? Now the publicity effect arrived, your this advertisement camp closes a case, entire advertisement was shocked!” 哈齐齐一愕,“不需要了吧张导,现在这个集福字的活动已经疯了啊,大家全都在玩啊,还需要直接发红包吗？现在宣传效果已经到位了,您这个广告营销案,整个广告界都震惊了啊！” Yes! 是！ Now they are shocked! 现在他们是震惊了！ But they more shocking also in behind! 可他们更震惊的还在后面呢！ This battalion closes a case radically is a pit, deeply does not see the bottom the big hole! 这营销案根本就是个坑,深不见底的大坑！ Zhang Ye said: „Illuminates doing that I said.” 张烨道:“就照我说的做。” „Good, yes, I contact them.” Ha Qiqi said. “好,明白,我跟他们联系。”哈齐齐道。 Zhang Ye said: „Told them, this was accumulates the moral behavior to them, do not fear to spend, several hundred million spent, did not care about this point.” 张烨道:“告诉他们,这是给他们攒人品,千万别怕花钱,几个亿都花了,不在乎这一点了。” Ha Qiqi has managed, „line.” 哈齐齐去办了,“行嘞。” Plan that Zhang Ye gives, is passing one from this fiery pit comes out, after the activity had ended, passes should be able to profit much, Spring Festival will not be implicated, collection Blessing (福) Word is also good, snatches the Celebrity red package, will increase Viewership Ratings to Spring Festival, Spring Festival is also profits a biggest side, then thinks it over, this was unjustly discredited to affirm Zhang Ye one's own to carry, he was not only Spring Festival Chief Director, was Planner of this marketing plan, this goods already conceivable that day that when the activity finished, how many will have person to spit blood motherfucker! 张烨给出的方案,是在把一付通从这个火坑里拉出来,等活动结束后,一付通应该能受益不少,春晚也不会被牵连,集福字也好,抢明星红包也罢,都会给春晚增加收视率,春晚也是受益最大的一方,那么想来想去,这个黑锅肯定得张烨自己来背了,他不但是春晚总导演,也是这份营销方案的策划人啊,这货已经可以想象当活动结束的那天,会有多少人吐血骂娘了！ Oh, come, he early had the psychology to prepare, who lets his these time for Spring Festival Viewership Ratings, gave the pit the whole nations! 唉,来吧,他早已经有心理准备了,谁让他这一次为了春晚收视率,把全国人民都给坑了啊！ Five Blessings? 五福？ Five Blessings! 五福个屁！ This radically is Five Traps! 这根本是五坑！ But now, but also nobody knows this matter! 只不过现在,还没有人知道这件事！