In the morning.
这日上午。Mothereats the melon seedto look atdrama seriesathome.老妈在家嗑着瓜子看电视剧。Fatherdoes not likewatching the soap opera, turns the newspaperin the one side.老爸不爱看肥皂剧,就在一旁翻报纸。drama seriescollectionsplendidtime, suddenly, the picturechanges, Zhang YeVoicejumpedfrom the televisiongently: „The dirt that can seehas washed off, the bacteria that cannot see did youwash off?”电视剧集正精彩的时候,忽然,画面一变,张烨的声音从电视里温柔地跳了出来:“看得见的污渍洗掉了,看不见的细菌你洗掉了吗?”Washesyour younger sister!
洗你妹啊!For serveral daysput many have spread!
这些天放了多少遍了!Iwashedto come undone the skinquickly!
我都快洗秃噜皮了啊!Motherworries saying: „Critical momentbroadcastsanyadvertisement!”老妈着急道:“关键时刻播什么广告啊!”15secondsendedquickly.
15秒很快完了。When a Motherfaceanticipation, thinks that drama seriescontinuedimmediately, the face of Zhang Yeappeared: „Critical moment! Howcancatch cold!”
就在老妈一脸期待的时候,以为电视剧马上继续了,张烨的脸又出现了:“关键时刻!怎能感冒!”Pū!
噗!
The Mothershort of breath, „howisadvertisement!”老妈气急,“怎么又是广告!”Fathersaid with a smile: „Youwill not have a lookother.”老爸笑道:“你不会看看别的啊。”Motherhas then changed a stage, has broadcast the Zhejiangsatellite TV.老妈便换了一个台,播了浙江卫视。„Diamondis permanent,...”
“钻石恒久远,一颗…”Changes the stage!
换台!„Brain Goldoperates the packageto have the gold bar!”
“脑黄金开包有金条哦!”Changes the stage!
换台!„Eachtoiletis the friend...”
“每一个马桶都是朋友…”Changes the stage!
换台!„Othersmountain spring, is a little sweet.”
“人家山泉,有点甜。”Changes the stage!
换台!„Brain Goldexclusivetitlebroadcasts《I Am a Singer》...”
“脑黄金独家冠名播出《我是歌手》…”advertisement!广告!Allisadvertisement!
全都是广告!Alsowasskillful, thistimeunexpectedlywhichstagewasZhang Ye!
也是巧了,这个时间点居然哪个台都是张烨!Motherhas gotten angry, „don't Ilook at the line? Ilook at the computer!”老妈怒了,“我不看了行吗?我看电脑!”Was sayingturns on the computer, ascended6 the browser, wantsto read a news, finally the newshad not lookedthat a advertisementballwindowcame out, the smiling face of Zhang Yeappearedon the screen: „Ourgoalsdo not have! Has! Eat! Tooth!”
说着就打开电脑,登6了浏览器,想看一眼新闻,结果新闻还没看,一个广告弹窗就出来了,张烨的笑脸出现在屏幕上:“我们的目标是没!有!蛀!牙!”Without the dental cavity?
没有蛀牙?Imake the dental cavitytoyou!
我给你打出蛀牙来!Motherwent to the hutbreathless, stillclutchedobstinatelyfrom the bedinhaving a long lazy sleepZhang Ye, „howallwasyouradvertisement?”老妈气急败坏地去了小屋,愣是把还在睡懒觉的张烨给从床上揪起来了,“怎么全都是你广告啊?”Zhang Yeis speechless, „Isleep mother.”张烨无语,“我睡觉呢妈。”„Yougivemeto get up, restanything.”Mothersaid: „Mythisturns on the televisionisyou, turns on the computerisyou, the cell phoneballwindowisyou, goes outtakes a subwayisyou, how many did youmeetto representyou? Whatknowsisyouhitsadvertisement, does not knowalsothinks that youseizedEarth!”
“你给我起来,睡什么啊还。”老妈道:“我这打开电视是你,打开电脑是你,手机弹窗是你,出门坐个地铁都是你,你到底接了多少代言啊你?知道的是你打广告呢,不知道的还以为你把地球占领了呢!”Zhang Yeohone, „thisis not the brand companyexchangesto representwithnewadvertisement, the initialdeliverydefinitelymeets the effortto be bigger, the frequencyis higher, onthismonth of matter, closes right up againstmakes the famefrom the beginning, when the brandsuperiorityhas established, the advertisementfrequencywas not high, goodmother, does not say, Irecentlywas busypattingadvertisement, had a long lazy sleepwith great difficultyalsomakesyouwake up by shouting, rested.”张烨哎呀了一声,“这不是品牌公司换新代言和新广告了嘛,初期投放肯定会力度大一些,频率高一些,也就这一个月的事儿,就靠着一开始打出名气呢,等品牌优势建立了,广告频率就没那么高了,行了妈,不说了啊,我这些日子都忙着拍广告呢,好不容易睡个懒觉还让你喊醒了,睡了。”Zhang Yebiological mothersso, let aloneotherpeople.张烨亲妈都如此,更何况其他人了。
...
…Online.
网上。
The netizenscrusade againstsoundonepiece.
网友讨伐声一片。„Your younger sister!”
“你妹!”„Iam aboutto collapse!”
“我快崩溃了!”„I am also, this morningturns on the television, has tradedfivechannel, eachchannelyourmotherisZhang Yethatface, OMG!”
“我也是,今天早上打开电视,换了五个频道,每个频道都你妈是张烨那张脸,我的天啊!”„Thispitgoods!”
“这坑货!”„Yes, whicharrivesishe!”
“是啊,走到哪儿都是他!”„A Zhang Yepersonhaunches the half of the country that Domesticadvertisementrepresented!”
“张烨一个人撑起了国内广告代言的半壁江山!”„Anyhalfwall, the entirewallwashe!”
“什么半壁啊,全壁都是他了!”„Thisexposurelead, reallynotwho!”
“这曝光率,真的没谁了!”„Now the whole nationestimated that hasn't knownhis?”
“现在全国人民估计没有不认识他的了吧?”„Right, couple of days agoIreturned torural area, justentered the town, sawthat sideXinlito havetogether the hugeadvertisementsign, wroteothersmountain springto be a little sweet, ourthatwas a smalltown, Ihad been at that time shocked, youcanimaginemeat that timein the heartdamn? Thisadvertisement was really spreadstothroughout the land the cityvillage!”
“没错,前两天我回农村老家,刚一进镇子,就看见那边新立起一块巨幅广告牌,写着人家山泉有点甜,我们那就是个小镇子啊,我当时都惊呆了,你们能想象到我当时心中的草泥马吗?这广告真是铺到全国各地城市乡村了!”„Withoutdental cavityadvertisement, Ilooked atthatdrama series of Shanghaistagefor serveral days, middleadvertisementeach timeisthis, Iwas forcedto look at20, Idid not have the dental cavity, butIseethatadvertisementnow, myhis motherfelt the toothache!”
“没有蛀牙的广告,我这些天看上海台的那个电视剧,中间的广告每次都是这个,我被迫看了20遍了,本来我是没有蛀牙的啊,但现在我一看到那个广告,我他妈就感觉牙疼!”„Hahahaha!”
“哈哈哈哈!”„Smilesto pull out!”
“笑抽!”„Zhang Yethisgoodsannoyed the groupindignant!”
“张烨这货惹群愤了!”Howeverscoldedturns over to scold, shoutedturns over to shoutthat the fact showed that althoughthis degree ofadvertisementintensitywas close to the limit, but the peoplewere acceptable, even ifdid not putadvertisement that Zhang Yerepresented, thattimewas impossibleto empty, will put inotherbrandsadvertisement, was the same, lookedwhosewasn'tlooks? Zhang Yeadvertisementeachunconventional, hasdeeply, hasgracefully, hasfine, has the brainwashing, whether there is the bottom line, hasnot to have the moral integrity, ifadvertisementdoes not have the meansto evade, everybodyratherlooks atsomeinterestingadvertisement.
不过骂归骂,喊归喊,事实证明,这种程度的广告强度虽然已经接近极限了,但民众还是可以接受的,而且即使不放张烨代言的广告,那个时间也不可能空着的,还是会投放其他品牌的广告,都一样,看谁的不是看啊?况且张烨的广告每一个都别出心裁,有深沉的,有优雅的,有精致的,有洗脑的,有无底线的,有没节操的,如果广告没办法逃避的话,大家宁愿看些有意思的广告。Whatis busiestisadvertisement.
最忙的是广告界。Recently, the jobholders of advertisement were almost meetingdaily, dailywas attending class, is studyingZhang Yeeachadvertisement!
这些日子,广告界的从业人员几乎天天都在开会,天天都在上课,研究着张烨的每一个广告!
...
…Someclassroom.
某课堂。„Come, everybodylooks at the projecting apparatus, todaywespeaktoothpasteadvertisement that Zhang Yerepresentedmostnewly, saidtodaymustspeakbathroomadvertisement, but after going back, wehave studied, did not say, becausethisadvertisementdid not have the meansduplication, LiXiaoxiaocamenot to be good, becauseshewill not write the song, the jobholders of ouradvertisementcould not writethissong, thereforethisadvertisementwasonly thenZhang Yecanaccomplish, did not discuss.”
“来,大家看投影仪,今天我们来讲一讲张烨最新代言的牙膏广告,本来说今天要讲卫浴广告的,不过回去后我们大家研究了一下,还是不讲了,因为这个广告是根本没办法复制的,李小小来了也不行,因为她不会写歌,咱们广告界的从业人员都写不出这种歌,所以这个广告是只有张烨能办到的,就不讨论了。”
...
…Someadvertisementmeeting.
某广告界聚会。„In everybodylooksstarts the material, IanalyzeZhang Yediamond ringadvertisement, the diamondis permanent, will forever spreadthisadvertisementword is really fierce!”
“大家看一下手里的资料,我来分析一下张烨的钻戒广告,钻石恒久远,一颗永流传这句广告词真的是厉害!”
...
…Someuniversity.
某大学。advertisementmarketingspecializedclassroom.广告营销专业课堂。„Schoolmates, do not use the textbooktoday, wespoketenadvertisement that Zhang Yerepresented, if the beforehandsomepeoplesaidtomethatadvertisementmarketingwas bright, Idefinitelysnorted contemptuously, buttoday, Isomewhathesitatedsuddenly, ifadvertisementwere really bright, the time of theninusnowliving, Zhang Yeshouldtohisrecentone.”
“同学们,今天不用课本,我们讲一下张烨代言的十个广告,如果以前有人对我说,广告营销界有神,我肯定嗤之以鼻,但今天,我忽然有些犹豫了,如果广告界真有神的话,那在我们如今生活的这个时代,张烨应该是离他最近的一个。”
...
…Zhang Yeadvertisementcausedtooin a big wayvibrated!张烨的广告引起了太大震动!
The common peoplewill only watch the fun, butindustryinactuallyincrazyresearchandstudy!
老百姓只会看热闹,但业内却都在疯狂研究和学习!Iftwoadvertisement of othersmountain springhave madethemshock, thenfollowingZhang Yecompletion of a series ofadvertisement, have madeindustryininsane!
如果说人家山泉的两个广告已经让他们震撼了,那么接下来张烨的一系列广告的出炉,已经让业内疯了!Toothpasteadvertisement?
牙膏广告?Industryinknelt!
业内跪了!Cold remedyadvertisement?
感冒药广告?Industryinkneelsagain!
业内再跪!toiletadvertisement?马桶广告?Industryinkneelsthoroughlysteadily!
业内彻底跪稳!Nowmanner of advertisementtoZhang Yedid not worship, butprostrated oneself!
现在广告界对张烨的态度已经不是崇拜了,而是膜拜了!Ifoccasionallymakesclassicsadvertisementto come out, everybodyhas not thoughtanything, becausewill jumpevery yearseveralclassicalmarketingcases, but the timeisphenomenonleveladvertisement, eachtake actionexplodesfundsadvertisement, canachievethis pointadvertise(r), Domesticdoes not have, the overseasdo not have!
如果说偶尔做出一个经典广告出来,大家还不觉得什么,因为每年都会蹦出几个经典营销案例,可是次次都是现象级广告,每一次出手都是爆款广告,能做到这一点的广告人,国内没有,国外也没有!HasZhang Ye!
只有张烨!Only thenheachieved!
只有他一个人做到了!
...
…Newseverywhere.
新闻漫天。«does not have the dental cavityto become the catch word!»
《没有蛀牙成流行语!》
A «advertisementlanguagemakes the diamond ringmaritalBiaoPei!»
《一句广告语让钻戒成为婚姻标配!》
The «Ghalibreastis out of stockonce more!»
《加利乳再次脱销!》«Zhang Yeascend the summitadvertisementrepresenteddomain!»
《张烨登顶广告代言领域!》«Zhang Yeadvertisementrepresents the firstpersonthis year!»
《张烨今年广告代言第一人!》«Zhang YerepresentedFeiZhizhuiA-list Star!»
《张烨代言费直追一线明星!》«advertisementcool breeze!»
《广告界的一股清风!》«Zhang Ye: advertisement is also an art!»
《张烨:广告也是一门艺术!》
Does the «Zhang Yewedding datenear?»
《张烨婚期在即?》«has the professionalto disclose: The Zhang Yeweddingis arranging!»
《有业内人士爆料:张烨婚礼正在筹备!》«Zhang Yerepresentingfeewhyfarsale price? Because ofthatuniqueplancase!»
《张烨的代言费为何远身价?因那独一无二的策划案!》Appraisal of «brandsidetoZhang Ye: Zhang YeisindustryinmostprofessionalCelebrity, is honoredvery muchwithhimcooperates!»
《品牌方对张烨的评价:张烨是业内最敬业的明星,很荣幸与他合作!》«Zhang Yeadvertisement„brushedscreen”in the nation!»
《张烨的广告在全国“刷屏”了!》
The «sensitometrygoes against heaven's will, Zhang Yepopularityrises suddenlyonce more!»
《曝光度逆天,张烨人气再次暴涨!》Allsmooth!
一切顺利!Hence, ascend the summitplannedfifthstepalsoto complete!
至此,登顶计划第五步也完成了!
The followingdutymustturn headto carry out the record of goodfourth《I Am a Singer》on the contrary, if the luckis good, theycanfirsttimeget upto attacktoA-listthatsevenseatsquickly!( To be continued.)
下面的任务反倒是要回过头执行好第四步《我是歌手》的录制,如果运气好,他们很快就可以第一次向一线的那七个座位起冲击了!(未完待续。)
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