Today the office district of digital domain appears especially lively, Eric is bringing Carolyn and Meyer rushes to the scene, many high levels of group waited here. In the figure domain work Loft internal hall, Stan Winston started is Katzenberg and Frank Wells and the others introduced RealD 3 D movie projection system that today must present. 今天数字领域的办公区显得格外热闹,艾瑞克带着卡洛琳和梅耶尔赶到现场,集团的很多高层都已经等在这里。数字领域办公Loft内部一间大厅里,斯坦・温斯顿已经开始为卡森伯格、弗兰克・威尔斯等人介绍今天要展示的RealD双机3D电影放映系统。 In the fall of last year after definite plan, ‚4200’ and ‚RealD’ two plans were advancing in Firefly Group fast. 去年秋天确定方案之后,‘4200’和‘RealD’两份计划在萤火虫集团内部快速推进着。 This more than half a year, to promote these two plans, the company the first Canada IMAX corporate income subordinates, and sped up the DMR technical research and development of ordinary 35 MM movie transformation IMAX form movie. 这大半年来,为了推动这两份计划,公司首先将加拿大的IMAX公司收入麾下,并加快了普通35MM影片转制IMAX格式影片的DMR技术研发。 Because once long time was not favored by the Hollywood film executive, IMAX Corporation walked very difficultly on the path of commercialization, many time wandered on the bankrupt edge. 曾经由于长时间不被好莱坞片商看好,IMAX公司在商业化的道路上走得非常艰难,很多次都徘徊在破产的边缘。 However now, with the support that Firefly Group spares no effort, by many years of technical accumulations, the IMAX R &\; D team only used six months to draw up very splendid DMR transformation plan, now when is solving the movie of DMR technology the long restricted issue, by the end of this year, all issues will be solved at the latest, IMAX can realize the commercialization without any hindrances. 不过现在,在萤火虫集团不遗余力的支持下,凭借多年的技术积累,IMAX的研发团队只用了半年时间就拿出了非常出色的DMR转制方案,现在正在解决DMR技术的影片时长受限问题,最迟到今年年底,所有问题都将被解决,IMAX将可以毫无阻碍地实现商业化。 Next is the digital domain, to research and develop the 3 D movie projection system, the digital domain has specially established named ‚RealD’ subsidiary company. 其次就是数字领域这边,为了研发双机3D电影放映系统,数字领域专门成立了一家名为‘RealD’的子公司。 Meanwhile, digital domain also shoulders is developing the 3 D transformation software as well as trains the duty of 3 D transformation team, actually, these two matters gradually have developed several years ago, was only from the fall of last year, two scheme definations, start advancement in big strides. 同时,数字领域还肩负着开发3D转制软件以及培养3D转制团队的任务,其实,这两件事早在几年前就已经逐渐开展起来,只是从去年秋天,两份方案确定,才大踏步的开始推进。 Then, today can approves the digital domain technical achievement day. 说起来,今天可以算是验收数字领域技术成果的日子。 Has greeted with the people, Eric took up on the work table polarized light 3 D eyeglasses to put on to try, sees Stan Winston to say anything, Eric first opened the mouth saying: „Stan, you are not clear, the fact any is incontrovertibly more convincing, therefore, we are direct the screening hall.” 和众人打过招呼,艾瑞克拿起工作台上一只偏光3D眼镜戴上试了试,见斯坦・温斯顿想要说什么,艾瑞克首先开口道:“斯坦,难道你不明白,事实比任何雄辩都更加有说服力吗,所以,我们还是直接去放映厅吧。” „Haha, naturally,” Stan Winston nods, actually takes up 3 D eyeglasses to stroke gently, said: „But, these things may put our very big thoughts, I hope everybody can understand deeply. Eric, I ensure waits for you definitely to be surprised.” “哈哈,当然,”斯坦・温斯顿点头,却又拿起一只3D眼镜摩挲着,道:“不过,这些东西可花了我们很大心思啊,我还是希望大家能够了解的更深一些的。艾瑞克,我保证,等下你肯定会大吃一惊。” Eric said with a smile: „I anticipate actually very much.” 艾瑞克笑道:“我倒是很期待啊。” Chatted several, the group left figure domain work Loft, walked toward nearby cinema city interior screening hall. 说笑几句,一行人就离开数字领域的办公Loft,向附近的影城内部放映厅走去。 Ma Lisa Meyer and Carolyn follow together in one group of big shots behind, is listening to Eric and Stan Winston, Katzenberg and the others chats various types to have the technical question with the 3 D movie adeptly, notes side Carolyn to hear appearance with great interest, in the heart decides to cram ferociously the related knowledge secretly this weekend as soon as possible. 玛丽莎・梅耶尔和卡洛琳一起跟在一群大佬身后,听着艾瑞克与斯坦・温斯顿、卡森伯格等人娴熟地聊着各种与3D电影有个的技术问题,又注意到身旁卡洛琳听得津津有味的模样,心中暗暗决定这个周末一定要尽快恶补一下相关的知识。 As assistant, if including Boss said that anything cannot understand, that was too awful. She does not want to be treated as the vase. 作为助理,如果连老板说什么都听不懂,那就太糟糕了。她可不想真的被当做花瓶。 Enters the screening hall, received the 3 D eyeglasses that the staff hand over with Carolyn, found the position to sit down, Meyer curiously sizes up the 3 D eyeglasses in hand. 走进放映厅,和卡洛琳接过工作人员递过来的3D眼镜,找到位置坐下,梅耶尔才好奇地打量起手中的3D眼镜。 The black picture frame, the lens are light grey, after putting on, except for line of sight tarnish, looks like does not have other special places. 黑色的镜框,镜片是浅灰色,戴上之后除了视线变暗,看起来也没有其他特别的地方。 The front big shots chatted one, in the screening hall the light dark, felt that at present one black, Meyer changes the front screen subconsciously. 前排的大佬们聊了一阵,放映厅内灯光暗下,感觉眼前一黑,梅耶尔下意识转向前方的屏幕。 When the flinty metal silver screen of front shines, Meyer has not responded that in splendid sound effect with screening hall, opens big mouth Tyrannosaurus Rex to whoosh the front surface to nip. 当前方的硬质金属银幕亮起,梅耶尔还没有反应过来,伴随着放映厅内出色的音效,张着血盆大口的霸王龙就嘶吼着迎面咬来。 „” “啊” Without any Meyer of preparation by to the chairback, completely had forgotten fiercely the situation of placing, calls out in alarm was taking down the 3 D eye. 没有任何心理准备的梅耶尔猛地靠向椅背,完全忘记了身处的场合,惊叫着将3D眼睛取了下来。 That although all people were played by Stan Winston had a scare, but hears to have the squeal of girl, sits takes down the eyeglasses to turn head to look in the front people. 虽然所有人都被斯坦・温斯顿玩的这一手吓了一跳,但听到有女郎的尖叫声,坐在前排的众人还是取下眼镜扭头望过来。 Dim feels several eyes strongly instantaneously on oneself, Meyer awkwardly to the extreme: „Hugs, sorry, everybody.” 昏暗中感觉到十几双眼睛瞬间集中在自己身上,梅耶尔尴尬到无以复加:“抱,抱歉,大家。” The people see her to be all right, quickly has taken back the vision, the attention will go to the big silver screen. 众人见她没事,都很快收回了目光,将注意力重新投向大银幕。 In order to test digital domain the technical achievement of team, Eric has selected in «Jurassic Park» specially the several leads' with the scene of Tyrannosaurus Rex bitter experience carries on the 3 D transformation on the rainy night bridge. 为了测试数字领域的团队的技术成果,艾瑞克特意选取了《侏罗纪公园》中几位主角在雨夜大桥上与霸王龙遭遇的一段镜头进行3D转制。 The night play, the rain play, this is the 3 D transformation technical problem. 夜戏,雨戏,这都是3D转制的技术难点。 Especially the night play, as a result of the tertiary brightness decay function of film projector, silver screen and eyeglasses, the 3 D movie has the picture dark universal common failing, therefore, night play scene of 3 D transformation, once cannot complete, that is doomed is a dark piece. 特别是夜戏,由于放映机、银幕和眼镜的三重亮度衰减作用,3D电影本就有着画面偏暗的普遍通病,因此,3D转制的夜戏镜头,一旦做不好,那就注定是黑乎乎的一片。 However, but can see from just the Meyer response, the transformation effect of digital domain team without doubt is very splendid. 不过,只是从刚刚梅耶尔的反应就能看得出,数字领域团队的转制效果无疑是非常出色的。 Looked at this ten minutes of transformation fragments repeatedly three, the staff light in the screening hall will open. 将这段十分钟的转制片段反复看了三遍,工作人员才将放映厅内的灯光打开。 Eric has not brought a numerous high level to leave , to continue to sit on the screening hall chair starts to discuss. 艾瑞克也没有带着一众高层离开,继续坐在放映厅座椅上就开始谈了起来。 Regarding just 3 D picture effect, Eric could not find the place that any can nitpick, he asked oneself most issue of concern directly: „Stan, according to the standard that we just saw, wants to complete a transformation of complete movie, how long needs?” 对于刚刚的3D画面效果,艾瑞克找不到任何可以挑剔的地方,他直接问起了自己最关心的问题:“斯坦,按照我们刚刚看到的标准,想要完成一部完整影片的转制,需要多长时间？” Stan Winston sits by Eric, thinks that said: „The movie of two hours of film length, the complete transformation is completed, takes three months probably.” 斯坦・温斯顿就坐在艾瑞克旁边,想了想,说道:“两个小时片长的电影,全部转制完成,大概需要三个月。” Completes a movie transformation to take three months, one year also can only produce four 3 D movies. Although Eric regarding the criterion of 3 D movie promotion earlier period is the expensive essence inexpensive many, but four movies, is not enough to support showing of whole year, this digit at least must turn a time of talent. 完成一部影片转制需要三个月,一年也就只能制作四部3D影片。虽然艾瑞克对于3D电影推广前期的准则是贵精不贵多,但四部影片,也不足以支持全年的放映,这个数字至少要翻一倍才可以。 Eric has considered the moment, said: „Continues the hiring, the scale of transformation team will expand one time, I take your one year at least to complete eight movies.” 艾瑞克考虑了片刻,道:“继续招人吧,将转制团队的规模扩大一倍,我需要你们一年至少能够完成八部影片。” Listens to Eric and Stan Winston finishes talking, Katzenberg said: „, Eric, now, all technical questions basically have been solved, you determined that we do want to continue to advance the following plan?” 听艾瑞克与斯坦・温斯顿谈完,卡森伯格道:“那么,艾瑞克,现在,所有技术问题基本上都解决了,你确定我们要继续推进接下来的计划吗？” Katzenberg asked suddenly this issue, and has the reason. 卡森伯格突然问出这个问题,并不是没有缘由的。 The IMAX DMR transformation technology, is the development of RealD projection system, the fund of investment actually only then tens of millions USD. 无论是IMAX的DMR转制技术,还是RealD放映系统的开发,投入的资金其实都只有数千万美元。 But then, once formally starts the plan of fact and institute linear dependence, absolutely was not the issue that several million USD can solve. 但接下来,一旦正式开始事实与院线相关的计划,就绝对不是几千万美元能够解决的问题了。 RealD projection system of digital domain development, including two custom-made film film projector, metal flinty screen and 3 D polarized light eyeglasses these three major parts, even if did not consider that this projection system the profit factor, the equipment cost has also achieved 250,000 USD, therefore, wanting the traditional 2 D screening hall to transform the 3 D screening hall, each screening hall at least also needs the budget of 300,000 USD. 数字领域开发的RealD放映系统,包括两台定制的胶片放映机、金属硬质屏幕、3D偏光眼镜这三大部分,即使不考虑这一放映系统的盈利因素,设备成本也达到了25万美元,因此,想要将传统的2D放映厅改造成双机3D放映厅,每个放映厅至少也需要30万美元的预算。 The complete set of equipment unit price is nothing to speak to Firefly, but transformed 4000 3 D screening halls in global, the cost has achieved immediately 1.2 billion USD, this absolutely was very conservative estimate. 全套设备单价对萤火虫来说不值一提,但在全球改造4000个3D放映厅,成本立刻就达到了12亿美元,这绝对是非常保守的估计。 In addition plans 200 IMAX theaters, according to the average 2 million USD construction unit price, this is the 400 million USD disbursement. 再加上计划中的200个IMAX影院,按照平均200万美元的建造单价,这又是4亿美元支出。 Equals the project budget of 1.6 billion USD, regarding big enterprise has lots of assets Firefly Group, even if loses money completely, is actually unable to have a fracture. However, has completed the reconstructions of 4000 3 D screening halls, as well as the constructions of 200 IMAX screening halls, actually are also only all starts. 合计16亿美元的项目预算,对于家大业大的萤火虫集团来说,即使完全亏损,其实也无法伤筋动骨。不过,完成了4000个3D放映厅的改造工作,以及200家IMAX放映厅的建造,其实还只是一切的开始。 The entire plan, must create a brand-new 3 D film and television industry chain actually. Once succeeds, the Firefly Group strength will have a transformation absolutely again. But words of failure, consequence also not only absolutely loses 1.6 billion USD to be so simple. 整个计划,其实就是要打造一个全新的3D影视产业链。一旦成功,萤火虫集团的实力绝对会再次发生一次蜕变。但失败的话,后果也绝对不只是损失16亿美元那么简单。 After Firefly Group makes so huge industrial distribution, if the movie audience actually does not show respect for somebody's ability, the project failure, did not say that the large amount investment throws away carelessly, is only these 4000 the following processing issues of 3 D screening halls, enough does Firefly badly battered, do not say that also has Firefly Group specially for a series of technology teams that to promote this plan builds. 在萤火虫集团作出如此庞大的产业布局之后,如果电影观众却并不买账,项目失败,不说巨额的投资打水漂,只是这4000个3D放映厅的后续处理问题,就足够把萤火虫搞到焦头烂额,更不要说还有萤火虫集团专门为了推动这项计划而打造的一系列技术团队。 Therefore , if the present stops, Firefly will not lose anything, technical achievement that the preliminary investment received exchange, absolutely was resources are well used. Even if purchase IMAX Corporation, to cast off the burden, the group can also sell out it again. 所以说,如果现在叫停,萤火虫并不会损失什么,前期的投入换回的技术成果,也绝对算是物有所值了。哪怕是收购的IMAX公司,如果想要甩包袱,集团也可以将其再卖掉。 However, once the plan is in the next stage, that did not draw the turning head arrow. 但是,一旦计划进入下一阶段,那就开弓没有回头箭了。 Either becomes the leader who a brand-new movie industry transforms, either becomes the object who Hollywood all people ridiculed, and left behind one possibly to create the domino effect the mess. 要么成为一场全新的电影产业变革的领军者,要么成为好莱坞所有人嘲笑的对象,并留下一个可能造成多米诺效应的烂摊子。 In the screening hall falls into short peace, said, in the Eric heart also presented short hesitation, but, has swept around an eye numerous group management, he smiled quickly with ease, said to Katzenberg: „Jeffrey, said you and results of several yard line contacts.” 放映厅里陷入短暂的安静,说真的,艾瑞克心中也出现了一次短暂的迟疑,不过,扫了眼周围的一众集团高管,他很快轻松地笑了笑,对卡森伯格道:“杰弗瑞,还是说说你和几大院线接触的结果吧。” Knows that Eric has set firm resolve thoroughly, Katzenberg also no longer handles any senseless matter, said: „I respectively have discussed with the management of North America several yard lines these days, generally speaking, they are interested in our plans very much, but thought that the risk is too big.” 知道艾瑞克已经彻底下定决心,卡森伯格也不再做什么无谓的事情,道:“我这段时间分别和北美几大院线的管理层谈过,总体来说,他们都对我们的计划很感兴趣,但同时又觉得风险太大。” Eric has referred to front of the screening hall metal hard screen, said: „Perhaps, then, you can lead them to here, persuaded again.” 艾瑞克指了指放映厅前面的金属硬屏,道:“或许,接下来,你可以把他们带到这里,再劝说一下。” „Naturally, I just also think that” Katzenberg nods with a smile, said: „But, even if they have approved the effect of this preview, we were very difficult to find too many initiatives in the future cooperation. My mentality is, we establish a subsidiary company, simultaneously cooperates with several yard lines, we invest to transform the 3 D screening hall, the risk undertake by us, then, we extract the certain proportion Box Office to be divided from Box Office of these screening halls. Like this recoups the cost the time possibly to be very long, so long as can be successful, this will become a very considerable sustainable income. As for that 200 IMAX theaters, the initiative naturally completely grasps us, does not need to consider too many.” “当然,我刚刚也是这么想的,”卡森伯格笑着点头,道:“不过,即使他们认可了这段样片的效果,我们还是很难在将来的合作上找到太多的主动权。我的思路是,我们成立一家子公司,同时与几大院线合作,我们出资改造3D放映厅,风险由我们承担,然后,我们从这些放映厅的票房中抽取一定比例的票房分成。这样收回成本的时间可能要很久,但只要能够成功,这将会成为一笔非常可观的持续性收入。至于那200家IMAX影院,主动权自然完全掌握在我们自己这边,并不用考虑太多。” Transforms the 3 D screening hall biggest difficulty, North America several yard line basically are the multi- hall movie theaters, this is also the reason that Firefly definitely is unable to be separated from several yard line individual farming. After all, even if not possibly purchased a courtyard line forcefully, Firefly to have the movie theaters of 56 even more than ten screening halls completely to transform the 3 D pattern one. In addition the North America zones of different have the different institute line influence division, Firefly purchase one, or and cooperates, is very difficult to cover entire North America. 改造3D放映厅最大的难点,还是北美几大院线旗下基本上都是多厅电影院,这也是萤火虫完全无法脱离几大院线单干的原因。毕竟,即使强行收购了一家院线,萤火虫也不可能将一家拥有56个甚至十多个放映厅的电影院全部都改造成3D模式。再加上北美不同区域有着不同的院线势力划分,萤火虫只是收购一家,或者和其中一家合作,都很难覆盖整个北美。 Therefore, the plan that Katzenberg proposed without doubt was viable. Once IMAX in commercialization promotion process, has used this similar pattern. 因此,卡森伯格提出的方案无疑是最具可行性的。曾经的IMAX在商业化推广过程中,就采用了这种类似的模式。 However, as the matter stands, the controlling force of Firefly to this batch of 3 D screening halls was limited. 不过,这样一来,萤火虫对这批3D放映厅的控制力就非常有限了。 Is good because of the Eric main purpose to not get involved in the institute line profession on a large scale, but to promote the 3 D movie. 好在艾瑞克的主要目的也不是为了大举涉足院线行业,而是为了推广3D电影。 Naturally, the controlling force to the terminal theater is limited, to guarantee, in the 3 D movie promotes in the process the Firefly initiative, becomes the standard decision maker must. 当然,对终端影院的控制力有限,为了确保在3D电影推广过程中萤火虫的主动权,成为标准的制定者是必须的。 After the discussion, Eric decides to formulate one set of dual authentication system. Installed the screening hall of RealD projection system to authenticate, has used the movie authentication of digital domain 3 D transformation technology. 经过讨论,艾瑞克决定制定一套双重认证体系。一个是安装了RealD放映系统的放映厅认证,一个是采用了数字领域3D转制技术的影片认证。 So long as can create one type in the audience community in the 3 D movie of process digit domain authentication in the RealD screening hall broadcasts is the concept of most authentic 3 D movie, then, even if the 3 D movie market will be once more chaotic in the future, at least, the Firefly system has made the 3 D movie of brand not to come under the too tremendous influence. 只要能够在观众群体中创造一种只有在RealD放映厅内播放的经过数字领域认证的3D影片才是最正宗3D电影的概念,那么,即使将来3D影片市场再次混乱起来,至少,萤火虫体系已经做出了品牌的3D电影并不会受到太大的影响。 Moreover, after confusion, whether or not other companies prefer, stemming from commercial consideration, will close up to the Firefly standard gradually. 而且,混乱过后,其他公司无论是否情愿,出于商业考虑,也都会逐渐向萤火虫的标准靠拢。 The people discussed one in the screening hall in the morning, has had the supper together, everybody respectively returns to own job to start busily. 众人在放映厅内谈了一上午,又一起吃过晚餐,大家才各自返回自己的工作岗位上开始忙碌。 Eric returns to itself in cinema city office, this has the time and own new female assistant chats several. 艾瑞克回到自己在影城的办公室,这才有时间和自己的新任女助理聊上几句。 „Therefore, feels now what kind of?” Somewhat sluggishly by the chairback, in Eric peruses a material that the secretary was just delivering, asked that sits is holding one coffee Ma Lisa on the opposite sofa Meyer. “所以,现在感觉怎么样？”有些懒散地靠在椅背上,艾瑞克手里翻着秘书刚刚送过来的一份资料,问坐在对面沙发上捧着一杯咖啡的玛丽莎・梅耶尔。 Meyer puts down the coffee in hand, the nod said: „Also, but suddenly thought some own also lots need to study.” 梅耶尔放下手中的咖啡,点头道:“还可以吧,只是突然觉得自己还有很多东西需要学。” Eric nods, commends: „You can have this feeling to be best, have too many people always to think one have not needed to study.” 艾瑞克点头,赞许道:“你能产生这种感觉就最好,有太多人总是觉得自己已经不需要学习了。” Meyer smiles, no talking. 梅耶尔只是笑笑,没有的搭话。 Eric also stopped a while, said: „Should tell you, Kelly definitely said with you.” 艾瑞克也停了一会儿,才说道:“该告诉你的,凯莉肯定都和你说了吧。” Meyer naturally understands what Eric finger is anything, said: „Yes.” 梅耶尔自然明白艾瑞克指的是什么,道:“是的。” „Is a very good girl, you later will be together with her will be very definitely happy,” Eric will be saying, sees appearance that Meyer will not think, thinks that said: „You have free time to be able with Melanie to chat, she can help you adapt to this work as soon as possible.” “卡莉是个很好的女孩,你以后和她相处肯定会很愉快的,”艾瑞克说着,见梅耶尔毫无所觉的模样,想了想,道:“你有空可以和梅兰妮聊聊,她可以帮你尽快适应这份工作。” Meyer this time responded actually that Carolyn in the office in next door, if to work matter, oneself asked that she was less convenient, does not need with the person in San Francisco Melanie Gleason relation. 梅耶尔这次倒是反应过来,卡洛琳就在隔壁的办公室,如果是为了工作的事情,自己问她不是更方便,根本没必要和人在旧金山的梅兰妮・格里森联系。 „I knew, Eric.” Very much Meyer is tactful had not asked that but has complied with one earnestly. “我知道了,艾瑞克。”梅耶尔很识趣的没有问,只是认真地应了一声。 Eric was not saying that said: „That this, you first go back to work.” 艾瑞克也不在多说,道:“那就这样,你先回去工作吧。” Looks that Meyer leaves the office, Eric takes back the vision, material that in his hand takes, exactly is Kelly to the job evaluation report that Meyer makes. 看着梅耶尔离开办公室,艾瑞克才收回目光,他手中拿的资料,恰好就是凯莉给梅耶尔做出的工作评价报告。 Was different from the initial interview report, this report was more detailed. 与当初的面试报告不同,这份报告更加详细。 Kelly is very as before high to the Meyer appraisal, Eric actually and ‚detail controls’ and ‚control wants strongly’ and so on the appraisal from that a series of such as ‚perfectionist’, saw the shadow of another fellow. Eric was again like once will definitely not make Meyer control Yahoo. However, making her go to be responsible for a development of model of product alone, is actually an excellent idea. 凯莉给梅耶尔的评价依旧很高,艾瑞克却从那一系列诸如‘完美主义者’、‘细节控’、‘控制欲强’之类的评价上,看到了另外一个家伙的影子。艾瑞克是肯定不会再像曾经那样让梅耶尔去掌控雅虎的。不过,让她去单独负责一款产品的开发,却是一个绝佳的主意。