Completely by earlier announcement that the specification of heavy case bomb movie carries on, but the advertizing budget invested 50 million USD, even if the pack propagandas of three movies, three Film Studio draw Box Office regarding opening of movie is still confident. 完全以重磅炸弹影片的规格进行的前期宣发,只是广告预算就投入了5000万美元,即使是三部电影的打包宣传,三家电影公司对于电影的开画票房依然是颇具信心的。 However, no one has thought that «Austin Powers 2» first date Box Office so will be unexpected. 不过,谁也没有想到,《王牌大贱谍2》的首日票房会如此出乎意料。 First date 1537 ten thousand USD, landed one-day Box Office ranking key unsuspensefully, even also broke opening of Hollywood Easter running schedule to draw the Box Office record. 首日1537万美元,毫无悬念地登陆单日票房排行榜关键,甚至还打破了好莱坞复活节档期的开画票房记录。 According to this standard, is only the first weekend three days, «Austin Powers 2» Box Office possibly achieves about 45 million, so long as the Box Office curve is steady, first week Box Office even possibly close 70 million USD. 按照这种标准,只是首周末三天,《王牌大贱谍2》的票房就可能达到4500万左右,只要票房曲线平稳,首周票房甚至可能接近7000万美元。 The 70 million USD first week, this has been equal to first Zhou Kaihua Box Office of most popular summer files heavy case bomb movie. 7000万美元首周,这已经相当于最热门暑期档一部重磅炸弹影片的首周开画票房。 Before then, Fox to «Austin Powers 2» first week Box Office best anticipated also only then about 30 million, opening according to the 30 million USD first week, movie in the entire Easter running schedule, hopefully attains about 60 million Box Office, making Fox recoup the production cost. 在此之前,福克斯内部对《王牌大贱谍2》首周票房最好的预期也只有3000万左右,按照3000万美元的首周开局,影片在整个复活节档期,也就有希望拿到6000万左右的票房,让福克斯收回制作成本。 Now looks like, wants goal that achieved Fox initially to estimate, even only required in the weekend two days of time . Moreover, even if the «Austin Powers 2» successor Box Office curve felt weak again, but by this opening, the «Austin Powers 2» first weeks recouped the production cost almost is also the matter of being settled. 现在看来,想要达到福克斯当初预计的目标,甚至只需要周末两天时间,而且,即使《王牌大贱谍2》的后继票房曲线再乏力,但以这种开局,《王牌大贱谍2》首周收回制作成本几乎也是板上钉钉的事情。 Compares, Warner Bros. «City of Angel», on Friday one-day Box Office, only then 5 510,000 USD, do not arrive at «Austin Powers 2» one-third. 相比起来,华纳兄弟的《天使之城》,周五单日票房只有551万美元,不到《王牌大贱谍2》的1。 Although both's first date Box Office differed disparately, but «City of Angel» first date Box Office, to Warner Box Office anticipated, low are not many. First date 5 510,000 USD, this means that «City of weekend three days of Box Office Angel» in 15 million USD about, first week Box Office possibly achieves 25 million USD high and low. 虽然两者的首日票房相差悬殊,但《天使之城》的首日票房,相对于华纳的票房预期,并没有低太多。首日551万美元,这意味着《天使之城》首周末三天的票房在1500万美元左右,首周票房可能达到2500万美元上下。 As a leaning literary character movie, has Nicolas Cage and Meg Ryan two Box Office big, Warner very much had «City of confidence Angel» can go out of a single week decline range in 0% about two 30 long-line, in this case, «City of Angel», in North America possibly attains about 70 million USD Box Office. 作为一部偏文艺范儿的爱情片,又有着尼古拉斯・凯奇和梅格・瑞恩两位票房大咖,华纳原本还是很有信心《天使之城》能够走出一个单周跌幅在0二三十左右的长线的,这样的话,《天使之城》在北美就可能拿到7000万美元左右的票房。 Is adding on Cage and Meg the Ryan overseas Box Office rallying point, the movie distributes through the overseas, Warner Bros. can recoup the cost steadily, and realizes the profit. 在加上凯奇和梅格・瑞恩的海外票房号召力,影片通过海外发行,华纳兄弟可以稳稳地收回成本,并实现盈利。 This actually is also Warner Bros. regarding anticipation of «City of Angel». 这其实也是华纳兄弟内部对于《天使之城》的预期。 However, when «Austin Powers 2» first date Box Office drew a charge, Warner did not have confidence originally immediately. 不过,当《王牌大贱谍2》的首日票房出炉,华纳顿时就没有了原本的信心。 Very obviously, but «Austin Powers 2» can rumble so astonishing first date Box Office, then, next week of «Species» and «The Wedding Singer» these two new pieces are also fooled, under the powerful extrusion, «the City of Angel» decline range is absolutely impossible to be too attractive. 很显然,只是《王牌大贱谍2》就能够轰出如此惊人的首日票房,那么,下一周《异种》和《婚礼歌手》这两部新片同时上档,强势挤压之下,《天使之城》的跌幅绝对不可能太好看。 Meanwhile, formed the striking contrast with first date Box Office, was «Austin Powers 2» almost receives the inferior reputation that the media one-sided difference commented. 同时,与首日票房形成强烈对比的,就是《王牌大贱谍2》几乎受到媒体一边倒差评的低劣口碑。 The media and film critic this singing in reputation fades, from the beginning covers in three companies ‚Easter movie meal’ the dark clouds of plan top of the head. 媒体和影评人这种在口碑上的唱衰,从一开始就是笼罩在三家公司‘复活节电影套餐’计划头顶的一片阴云。 Although is in itself the media group, three have also controlled two in North America four Major TV Networks, but determined that movie reputation another traditional channel newspaper, three companies are very difficult to control. 虽然本身就是传媒集团,三家还掌控了北美四大电视网中的两家,但确定电影口碑的另外一个传统渠道报纸,三家公司却是很难控制的。 Because the paper intermediary profession of North America is developed, each city, as big as the New York like this international metropolis, slightly to even one, only then tens of thousands people of small towns, have their regional newspaper, although News Corp had a number of influence very big paper media, but is impossible to affect North America thousands of large and small newspaper, these newspaper each in the resident to coverage scope will form the influence. 因为北美的纸媒行业非常发达,每一座城市,大到纽约这样的国际大都市,小到甚至一座只有几万人的小城,都有着自己的区域性报纸,新闻集团虽然持有了一批影响力非常大的纸质媒体,但也不可能影响到北美数以千计大大小小的报纸,这些报纸每一家都会对覆盖范围内的居民形成影响力。 The «Austin Powers 2» this type plays the obscene joke greatly does the movie wickedly, is impossible to receive the approval of traditional paper intermediary film critic, the reputation naturally also conceivable. 《王牌大贱谍2》这种大开下流玩笑的恶搞影片,根本不可能受到传统纸媒影评人的认可,口碑自然也可以想象。 However, the opening obtained 1537 ten thousand USD first date Box Office, Fox or Firefly, the difference of impossible to ignore conventional media comments bombing to affect the movie the following Box Office curve. 不过,开局就获得了1537万美元的首日票房,无论是福克斯还是萤火虫,都不可能放任传统媒体的差评轰炸影响到影片的后续票房曲线。 Because that in family exposes matter, in the two years has taken over control of 20th Century Fox group all Film Industry service Elizabeth to fly back to New York gradually, group Chairman Qiao Ross is unambiguous, on Saturday the morning saw «Austin Powers 2» first date Box Office, immediately convened the management of Fox release department, discussed that «Austin Powers 2» following marketing strategy, simultaneously Qiao Ross naturally will not forget that sent out the invitation to Eric, but, although was in the weekend, Eric still had too works to do, could not find the time to attend this conference. 由于家族里的那点破事,这两年已经逐渐接管二十世纪福克斯集团旗下所有电影业务的伊丽莎白飞回了纽约,集团总裁乔・罗斯却也不含糊,周六上午看到《王牌大贱谍2》的首日票房,就立刻召集了福克斯发行部门的高管,讨论《王牌大贱谍2》的后续营销策略,同时乔・罗斯自然也不会忘记向艾瑞克发出邀请,只是,虽然是周末,艾瑞克却依然有太多工作要做,根本抽不出时间参加这种会议。 If not Firefly ‚Easter movie meal that’ takes the lead to initiate plan, «Austin Powers 2» Box Office so will not be splendid, this is almost the mutual recognition of all people. 如果不是萤火虫带头发起的‘复活节电影套餐’计划,《王牌大贱谍2》的票房也不会这么出色,这几乎是所有人的共识。 Eric in the Hollywood status is he and Elizabeth private relationship, is beyond control Qiao Ross does not attach great importance, Eric is unable to attend the «Austin Powers 2» marketing conference, Qiao Ross then specially rushes to the Firefly cinema city and Eric from century city Fox Headquarters at noon talks, they have considered a following plan once more in detail. 无论是艾瑞克在好莱坞的地位还是他和伊丽莎白的私人关系,都由不得乔・罗斯不重视,艾瑞克无法参加《王牌大贱谍2》的营销会议,乔・罗斯中午便特意从世纪城福克斯总部赶到萤火虫影城与艾瑞克进行餐叙,两人再次详细斟酌了一遍接下来的计划。 Therefore, starting from Saturday afternoon, the media that three companies control starts to comment to the media difference that «Austin Powers 2» suffer counter-attacks. 于是,从周六下午开始,三家公司掌控的媒体就开始对《王牌大贱谍2》遭受的媒体差评进行反击。 Naturally, Fox or Firefly, have not attempted are difference of «Austin Powers 2» on conventional media comment dispute, but tries another method, receives the audience to welcome actually to suffer the strong contrast that by «Austin Powers 2» the media treat harshly as the breakthrough point, be relentless attacks the traditional film critic harsh, old-fashioned and deficient entertainment spirit. 当然,无论是福克斯还是萤火虫,都没有企图为《王牌大贱谍2》在传统媒体上的差评进行辩驳,而是另辟蹊径,以《王牌大贱谍2》受到观众欢迎却遭受媒体苛待的强烈反差作为切入点,毫不留情地抨击传统影评人的苛刻、古板和缺乏娱乐精神。 „Movie eventually is an entertainment, but does not flatter few film critic. If to cater to fondness of film critic, Hollywood absolutely so will not be formidable like today, instead becomes like the Europe movie getting smaller numerous.” “电影终究是一种大众娱乐,而不是讨好很少一部分的影评人。如果只是为了迎合影评人的喜好,好莱坞也绝对不会像今天这么强大,反而会像欧洲电影那样变得越来越小众。” „The «Austin Powers 2» dates have attained 1537 ten thousand USD Box Office, this has proven it the popularity sufficiently in audience heart. Most people enter the movie theater after one week of busy, to not feel rigid theorizing, to not study the philosophy, they need, but in the view shade process can put behind that the worry laughs.” “《王牌大贱谍2》首日就拿到了1537万美元的票房,这已经足以证明它在观众心中的受欢迎程度。大部分人在一周的忙碌之后走进电影院,不是为了感受说教,也不是为了学习哲理,他们需要的,只是观影过程中可以忘却烦恼地开怀一笑。” The Firefly system is excuse of «Austin Powers 2», naturally also has caused the rebound of the conventional media and film critic. 萤火虫体系为《王牌大贱谍2》的申辩,自然也引起了传统媒体和影评人的反弹。 However, to most starts the one-sided difference to comment, in the paper intermediary, television as well as under the web portal tacit coordination, three companies has brought back the initiative rapidly. 不过,相对于最开始一边倒的差评,在纸媒、电视以及门户网站默契的配合之下,三家公司迅速拿回了主动权。 Suddenly, ‚movie is only an entertainment, the audience should not about this inciting by film critic’ be separated the view of film critic and ordinary viewer, under the operations of three company formidable media channels, quickly disseminates, emerging Internet media platform in this process, was paid attention again massively. 一时间,‘电影只是一种大众娱乐,观众不应该受影评人左右’这种挑唆割裂影评人与普通观众的论调,在三家公司强大媒体渠道的操纵下,迅速传播开来,新兴的互联网媒体平台在这个过程中,也再次受到了大量的关注。 Anybody has following blindly at heart, let alone, this type nearly in challenging the view of traditional ideas, under these sedan chair guidances, many people to join in the fun completely, holds one type to watch the fun does not dislike the matter big mentality, goes into the Internet movie platform specially, is «Austin Powers 2» carries on the allocation. 任何人都有着盲从的心里,更何况,还是这种近乎于挑战传统观念的论调,在这些舆伦引导下,很多人完全只是为了凑热闹,抱着一种看热闹不嫌事大的心态,特意跑到互联网电影平台上,为《王牌大贱谍2》进行打分。 Naturally, the negative effect also has, some entered such as the Yahoo movie, IMDB and other movie website in well-known traditional film critic, to express the protest to three company marketing strategies, announced that withdrew from the Internet movie platform. 当然,负面效果也不是没有,一些本来已经进驻了诸如雅虎电影、IMDB等电影网站的知名传统影评人,为了对三家公司这种营销策略表示抗议,纷纷宣布退出互联网电影平台。 However, regarding the general situation, the actions of these people have not actually had the too tremendous substantive influence. 不过,对于大局来说,这些人的举动却并没有造成太大的实质性的影响。 Afterward, under lead of this marketing unrest, the «Austin Powers 2» Box Office curve has not come under the influence that the one-sided media difference comments, even, these commentaries instead played certain reactions. 随后,在这股营销风潮的带动下,《王牌大贱谍2》的票房曲线并没有受到一边倒媒体差评的影响,甚至,这些评论反而起到了某些反作用。 On Friday after 1537 ten thousand USD first date Box Office, «Austin Powers 2» on afterward Saturday and on Sunday, have taken 176 50,000 USD and 1397 ten thousand USD one-day Box Office separately. 周五1537万美元的首日票房之后,《王牌大贱谍2》在随后的周六和周日,分别拿下了1765万美元和1397万美元的单日票房。 Finally, «Austin Powers 2» first weekend three days of Box Office achieves 4699 ten thousand USD. 最终,《王牌大贱谍2》的首周末三天票房达到4699万美元。 Compares is getting more and more abundant in the «Austin Powers 2» momentum, «City of Angel» actually gradually is at nearly in the forgotten condition, movie final first weekend Box Office, only then 15 160,000 USD, are inferior to «Austin Powers 2» one-third. 相比于《王牌大贱谍2》的声势越来越盛,《天使之城》却逐渐处在近乎于被遗忘的状态,影片最终的首周末票房只有1516万美元,不及《王牌大贱谍2》的1。 Although has to pat the «Iron Man» actor's pay Natasha Henss accompanies, this weekend, the Eric busy foot did not moisten as before. 虽然有着拍完《钢铁侠》戏份的娜塔莎・亨斯屈奇相陪,刚刚过去的这个周末,艾瑞克依旧忙的脚不沾地。 On Saturday with Joss Wei Deng watched a period of time «Iron Man» shoots source material together, but also participated in the «Austin Powers 2» following propaganda strategy assigning. 周六与乔斯・韦登一起观看了最近一段时间的《钢铁侠》拍摄素材,还参与了《王牌大贱谍2》后续宣传策略的的指定。 Saturday night, Eric also as promised attended party of Coppola, in this period watched some Sophia the Coppola Director place neodymium makes «Death of Place Neodymium». 周六晚上,艾瑞克也如约出席了科波拉家的派对,期间观看了一些索菲亚・科波拉的导演处钕作《处钕之死》。 On Sunday naturally as before is busy. 周日自然依旧是忙碌。 New comes thoroughly, the first matter that Eric needs to face, is the Fireflyer two generations of MP3 player as well as Nokia that first music cell phone M-100 that side the Firefly electron and Nokia simultaneously issue. 新的一周到来,艾瑞克需要面对的第一件事,就是萤火虫电子和诺基亚那边同时发布的Fireflyer二代MP3播放器以及诺基亚的首款音乐手机M-100。 The release conference of San Francisco that side two models of product convenes the time in afternoon two o'clock, «Iron Man» shoots naturally cannot therefore shut down, Eric after morning shoots completes, in a hurry flies to San Francisco to attend this release conference. 旧金山那边两款产品的发布会召开时间在下午两点钟,《钢铁侠》拍摄自然不会因此停工,艾瑞克在上午的拍摄完成之后,匆匆飞往旧金山参加这次发布会。 After another round less than half year capacity expansion, the Fireflyer series music player capacity of Firefly electron has achieved every month the 2 million stage at present, this release conference actually is also Fireflyer2 as well as the global release conference of Nokia M-100 music cell phone. 经过又一轮小半年时间的产能扩充,目前萤火虫电子的Fireflyer系列音乐播放器产能已经达到每月200万台,这次发布会其实也是Fireflyer2以及诺基亚M-100音乐手机的全球发布会。 The following Easter in the weekend, Fireflyer2 will land simultaneously North America as well as the Europe staple market, the Yahoo music store also will also open in Europe several major countries, but, Nokia M-100 music cell phone, then first will carry on the trial water in North America, simultaneously makes a connection with the connection with North America Yahoo music store. 接下来的复活节周末,Fireflyer2将同时登陆北美以及欧洲主要市场,雅虎音乐商店也将在欧洲几个主要国家同时开放,不过,诺基亚M-100音乐手机,则会首先在北美进行试水,同时打通与北美雅虎音乐商店的连接。 The location of this two product release conferences elects as in San Francisco Marriott. 这次两款产品发布会的场地依旧选在旧金山的万豪酒店。 Eric 12 o'clock takes off from Los Angeles at noon, probably about 1 : 30, start for a half hour to arrive at Marriott at the release conference. 艾瑞克中午12点钟从洛杉矶起飞,大概一点半左右,在发布会开始半个小时到达万豪酒店。 This Eric does not plan to mount the stage again, but catches up to take the audience to lead a cheer for this new product release conference purely, under the Firefly electron high-level detailed arrangement, this time obviously not in the predicament that agreeing the singer has not actually been able to attend. 这次艾瑞克并不打算再登台,只是纯粹地赶来作为观众为这场新品发布会助阵,在萤火虫电子高层的细致筹备下,这次显然也不会在发生约定了歌手却无法出席的窘况。 The release conference approaches starts, when big banquet hall has been filled with the honored guests and media from all parties, Firefly electron time press conference, the momentum compared with the first-generation Fireflyer issue on big many. 发布会临近开始,大宴会厅内已经挤满了来自各方的嘉宾和媒体人,萤火虫电子这次的新闻发布会,声势要比第一代Fireflyer发布时大上很多。 Except for receiving media of invitation, reporters of many being unsolicited, is unable to obtain in the situation of entering the permission, supports outside Marriott waits for the news, this situation does not have when the first-generation Fireflyer issue. 除了受到邀请的媒体,很多不请自来的记者,在无法获得进入许可的情况下,都拥在万豪酒店外等待消息,这种情况在第一代Fireflyer发布时却是没有的。 In Marriott, the hotel specially for a big conference room that in the organizer sets aside, Eric this time is actually relaxed, he these days is maintaining with Firefly electron several high-level relations, the nature is familiar with their release conference arrangement progress, naturally will not be worried about any accidental condition. 万豪酒店内,酒店特意为主办方腾出的一间大会议室里,艾瑞克此时的心情却很放松,他这段时间一直保持着与萤火虫电子几位高层的联系,自然对他们的发布会筹备进度了如指掌,自然也不会担心出什么意外状况。 By meeting table, Eric chatted several with several management, lets hold the post of this release conference to perform Christina of honored guest on beckoning Aguilera comes side: „Therefore, you can issue your first special edition at the end of the year?” 会议桌旁,艾瑞克与几位高管聊了几句,就招手让担任这次发布会表演嘉宾的克里斯蒂娜・阿奎莱拉过来自己身边:“所以,你在年底就要发布自己的第一张专辑了？” Christina as before is that petite appearance, sits down side Eric cleverly, said: „Yes, had issued continuously two tried water single, the effect was good, therefore, the company started to give me to choose the song.” 克里斯蒂娜依旧是那副娇娇小小的模样,在艾瑞克身旁乖巧地坐下,道:“是啊,已经连续发布两首试水单曲了,效果都不错呢,所以,公司已经开始给我选歌了。” The girl begs food on one to the master the cat appearance, the big eye wave light is looking at Eric gracefully. 这么说完,女孩就一副向主人讨要食物的小猫模样,大眼睛波光盈盈地望着艾瑞克。 As a result of being partial of Eric to Christina, that side Firefly Records also favors Christina. Although the Christina art or technique of singing is very fierce, but this time, Firefly Records does not plan to make Christina take this type of route again, but is the standard young people popular style. 由于艾瑞克对克里斯蒂娜的偏爱,萤火虫唱片那边也更加倾向于克里斯蒂娜。虽然克里斯蒂娜的唱功很厉害,但这一次,萤火虫唱片也不打算再让克里斯蒂娜走这种路线,而是标准的青少年流行风格。 Christina originally, the enterprise most starts also takes the young people popular route, she sells a result best phonograph record, exactly is «Elf of that With Bottle» makes the principal young people popular style special edition. 原本的克里斯蒂娜,事业最开始也是走青少年流行路线,她销售成绩最好的一张唱片,也恰恰是那张以《瓶中精灵》做主打的青少年流行风格专辑。 Just, this market acted swiftly to get there first by Britney, along with small sweet is getting more and more hot, the Christina popularity naturally also pales by comparison by the massive fans treat as ‚following’, unavoidablily starts the eruption art or technique of singing the route. Although afterward Christina had won a series of the Grammy and other music prizes by splendid art or technique of singing, but at the enterprise, she by far is actually not able to compare with Britney. 只不过,这片市场已经被布兰妮捷足先登,随着小甜甜越来越火,被大量歌迷当做‘跟风者’的克里斯蒂娜人气自然也相形见绌,不得已才开始走爆发式唱功的路线。虽然后来克里斯蒂娜凭借出色的唱功拿到了一连串的格莱美等音乐奖,但在事业上,她却远远无法与布兰妮相比。 Thinks of these, Eric does not have first to satisfy the hope of small kitty actually, but asked: „Was right, what recently was Britney making?” 想到这些,艾瑞克倒是没有第一时间满足身边小猫咪的希求,只是问道:“对了,最近布兰妮在做什么？” „She also started to prepare her single,” Christina mentioned the Britney feeling to be somewhat vigilant regarding Eric suddenly, but has not concealed very much cleverly, said truthfully: „Company is you initially said to route that both of us decided.” “她也开始准备自己的单曲了,”克里斯蒂娜对于艾瑞克突然提起布兰妮感觉有些警惕,但还是很乖巧地没有隐瞒,如实说道:“公司给我们俩定的路线还是你当初说的呢。” „Have I, what I said?” “我,我说过什么吗？” Eric thinks that suddenly cannot think actually. He had said the words were really too many. 艾瑞克想了想,倒是一时间没能想起来。他说过的话实在是太多了。 Looks the expression that Eric confuses, Christina smiled, reminds: „Is that my image rebel some, Britney takes that neighbor girl's obedient female route slightly.” 看着艾瑞克迷惑的表情,克里斯蒂娜笑了笑,提醒道:“就是那个,我的形象稍微叛逆一些,布兰妮走那种邻家女孩的乖乖女路线。”