IAIH :: Volume #10

#928: 4200

LNMTL needs user funding to survive Read More

Material that Carolyn and Melanie collect in the recent several days has basically taken the airplane. 卡洛琳和梅兰妮最近几天收集的资料基本上都带上了飞机。 Eric hear they two suggestions, makes them bring the material, three people discussed thoroughly carefully. 艾瑞克听完她们两个的建议,又让她们把资料拿来,三人更深入地仔细讨论了起来。 Because North America film market was getting more and more prosperous in recent years, in 1997, the silver screen total of various North America yard lines have been over 36000, ten years ago compared almost increased 10000, large increase of silver screen quantity, certainly caused the saturation of the market as well as the competition intensifies and other issues, therefore, the strength bad small institute line was annexed the conformity by several yard line giants in abundance. 由于北美电影市场近年来越来越繁荣,1997年,北美各大院线的银幕总数已经超过了36000块,与十年前相比差不多增加了10000块,银幕数量的大幅增加,必然导致市场饱和以及竞争加剧等各种问题,于是,实力不济的小型院线纷纷被几大院线巨头吞并整合。 Until now, North America first three yard lines, the Regal entertainment, AMC as well as Cinemark, after many years of expansion, are having the North America commercial value highest more than 14000 silver screens, becomes United States most has the three big commercial institute line groups of market competitiveness. The silver screen number that although other small institute line and artistic institute line or the place institute line has exceeds these three sum totals as before, but these two third-class institute lines basically have the theater status to be remote, equipment is obsolete, movie source insufficient and other all kinds of predicaments, definitely is unable to contend with three yard line giants. 到现在为止,北美前三大院线,Regal娱乐、AMC以及Cinemark,经过多年的扩张,拥有着北美商业价值最高的14000多张银幕,成为美国最具市场竞争力的三大商业院线集团。虽然其他小型院线、艺术院线或者地方院线拥有的银幕数依旧远超过这三家的总和,但这些二三流的院线基本上都存在着影院地位偏僻、设备陈旧、片源不足等各种各样的窘境,完全无法与三大院线巨头相抗衡。 If Firefly Group abandons three giants, initiates the purchase to other small institute lines, that might as well starts to construct the chain-like theater from zero. Even if the first three courtyard lines, as a result of these years excessive expansion, more or less has all kinds of problems, Regal entertainment who is listed first although is having over 7000 silver screens, but in first three, the state of operation instead is worst, in the next few years will even have the risk of bankruptcy. 萤火虫集团如果抛开三巨头,向其他小型院线发起收购,那还不如从零开始建造连锁影院。哪怕是前三家院线,由于这些年来的过度扩张,都或多或少的存在着各种各样的问题,排名第一的Regal娱乐旗下虽然拥有着超过7000块银幕,但在前三家中,经营状况反而是最差的,未来几年甚至有破产的风险。 In the surface the Regal entertainment seems the Firefly Group best acquisition partner, but if Firefly Group such does, over 7000 will distribute, in the silver screens of North America major city gold sections embrace into the bosom, entire Hollywood, all Film Studio estimates beyond Firefly system were uneasy whether sitting or standing. Other two, silver screen quantity, although about 3,000-4,000, but Firefly wants to have a hand to meddle, will face the issue of anti- monopoly as before. 表面上Regal娱乐似乎是萤火虫集团最好的并购对象,但如果萤火虫集团真的这么做,将超过7000块分布在北美各大城市黄金地段的银幕揽入怀中,整个好莱坞,萤火虫体系以外的所有电影公司估计都要坐立不安了。其他两家,银幕数量虽然都在三四千块左右,但萤火虫想要插手进去,依旧会面临反垄断的问题。 In the study room, Melanie was demonstrating to Eric a material, said: „Eric, you look, three yard line entertainment groups, have several stature brands, like the Regal entertainment, its child brand has three, Regal-Cinemas , Edwards-Theaters-UnitedArtistsTheaters. We can adopt this seed brand actually the operation way, cooperates with one of them of first three yard lines, I thought that should better is the Regal entertainment, its several years ago after having completed once again the big merger and acquisition, although the silver screen number expanded over 7000, but because ratio of debt to net worth rise and institute line disorderly management and other reasons, the recent two years have been losing money. We must do, chooses a number of screening halls from their institute line, Firefly Group adopts the pattern that the capital owns stocks, transforms one to broadcast the child brand of 3 D movie specially.” 书房里,梅兰妮向艾瑞克展示着一份资料,说道:“艾瑞克,你看,三大院线娱乐集团,旗下都是有好几个子品牌的,就像Regal娱乐,它的子品牌就有三个,Regal-Cinemas,Edwards-Theaters-UnitedArtistsTheaters。我们其实就可以采取这种子品牌的运营方式,与前三大院线的其中之一合作,我觉得最好就是Regal娱乐,它几年前完成了又一次大的并购之后,虽然银幕数扩充到了7000块以上,但由于负债率上升和院线管理混乱等原因,最近两年一直都在亏损。我们要做的,就是从他们院线旗下挑选出一批放映厅,萤火虫集团采取注资持股的模式,改造成一个专门播放3D电影的子品牌。” Reason that Eric marches the institute line profession, the biggest reason is to hope to promote the 3 D movie ahead of time, is the Firefly system seeks for a brand-new profit point of growth. On the other hand, he also hopes that can dominate the promoted advancement of 3 D movie. 艾瑞克之所以进军院线行业,最大的原因就是希望提前推广3D电影,为萤火虫体系寻找一个全新的利润增长点。另一方面,他也希望能够主导3D电影的推广进程。 Once historical, the popular process of 3 D movie can only describe with the confusion. 曾经的历史上,3D电影的普及过程只能用混乱来形容。 The «Avatar» earlier period, many Hollywood big pieces had the 3 D edition, but, to the North America huge film market, the movie source of 3 D movie only has been able to describe with scarce. Enough 3 D movie source, the North America 3 D silver screen quantity naturally is unable to develop, the 3 D silver screen quantity is insufficient, contained the film executive to produce the 3 D edition for the movie the power. 《阿凡达》前期,很多好莱坞大片都已经拥有了3D版本,只不过,相对于北美庞大的电影市场,3D电影的片源一直都只能用稀缺来形容。没有足够的3D片源,北美的3D银幕数量自然就无法发展起来,3D银幕数量不足,也遏制了片商为旗下影片制作3D版本的动力。 After «Avatar», huge benefit driven by, various North America several big Film Studio as well as yard lines starts the noisy crowd to produce the 3 D movie and rebuilds the 3 D theater. 《阿凡达》之后,在巨大的利益驱使下,北美几大电影公司以及各大院线开始一窝蜂地制作3D电影并改建3D影院。 This noisy crowd behavior, has naturally created the 3 D movie source as well as the good and evil intermingled of theater 3 D projection system quality, even, the majority of 3 D movie source as well as the 3 D theater quality are very cheap, this causes the audience not only has not accepted further 3 D movie, instead gradually has had the repugnance to this movie pattern. 这种一窝蜂地行为,自然造成了3D片源以及影院3D放映系统质量的良莠不齐,甚至,大部分3D片源以及3D影院质量都十分粗劣,这使得观众不但没有进一步接受3D电影,反而逐渐地对这一电影模式产生了反感。 So long as the 3 D movie source and cinema system meets the standard, the visual feeling of 3 D movie shocks absolutely, in the meantime, it can also urge to favor watches the audience of movie to enter the movie theater more and more in the television or the web platform. 只要3D片源和影院放映系统达到标准,3D电影的视觉感受绝对是非常震撼的,同时,它也可以驱使越来越倾向于在电视或者网络平台上观看电影的观众重新走进电影院。 Eric wants to do now, posts a benign development track the promotion of 3 D movie, but no longer excessively was pursued the profit by these institute line and film executive uses the low quality the projection system and rough transformation movie source ruins this brand-new movie form gradually. 艾瑞克现在想做的,就是将3D电影的推广置入一个良性发展轨道,而不再是被那些过度追求利润的院线和片商利用低质量的放映系统和粗糙的转制片源把这一全新的电影形式逐渐毁掉。 Patiently and Melanie as well as Carolyn discussed that Eric said finally: „, This child brand, called RealD to be good.” 耐心地和梅兰妮以及卡洛琳讨论了一番,艾瑞克最终说道:“那么,这个子品牌,就叫RealD好了。” Two females both reveal the doubts look: „RealD?” 两女都露出疑惑的眼神:“RealD？” Eric nods, RealD, is actually in the original space and time most popular one 3 D movie projection system. 艾瑞克点点头,RealD,其实就是原时空中最为普及的一种3D电影放映系统。 showing of 3 D movie, the biggest problem usually is the brightness. 3D电影的放映,最大的问题通常都是亮度。 Different from the 2 D movie, the 3 D movie in the showing process, in the 3 D film projector, the big silver screen as well as the 3 D eyeglasses three aspects, will simultaneously create large reduction of movie brightness. The silver screen brightness has a special unit, named FL( f 00 t-Lamberts), traditional 2 D movie, because does not exist too weakens the factor, the brightness can achieve 14 FL with ease, but passes through the 3 D movie that three times weaken, usual brightness on only remaining 4.5 FL about. Many theaters to prolong the life of film projector high pressure xenon lamp light bulb, even also intentionally reduces the brightness, this makes the 3 D movie brightness further reduce, to audience a darkly bad view shade feeling. 与2D电影不同,3D电影在放映过程中,会在3D放映机、大银幕以及3D眼镜三方面,同时造成电影亮度的大幅降低。电影银幕亮度有一个专门的单位,名叫FL（foot-Lamberts）,传统的2D电影,由于不存在太多衰减因素,亮度能够轻松达到14FL,但经过三次衰减的3D电影,通常的亮度就只剩下4.5FL左右。很多影院为了延长放映机高压氙灯灯泡的寿命,甚至还故意降低亮度,这就使得3D电影亮度进一步降低,给观众一种黑乎乎地恶劣观影感受。 Facing the chaos in 3 D film market, afterward RealD Corporation not only has developed the special RealD projection system, but also has promoted one set of special RealD certification standard, these most important one, is stipulated when the theater broadcasts the 3 D movie brightness not to be lower than 6 FL. 面对3D电影市场的混乱局面,后来的RealD公司不但开发了专门的RealD放映系统,还推出了一套专门的RealD认证标准,这其中最重要的一条,就是规定影院播放3D电影时的亮度不得低于6FL。 Eric wants to do at this time, is from the beginning, establishes one set of special 3 D movie certification standard. Therefore he has also inquired the condition in RealD Corporation, discovery this company now has not actually been formed, such being the case, Eric then without hesitation brought this name. 艾瑞克此时想做的,就是从一开始,就建立一套专门的3D电影认证标准。为此他也查询过RealD公司的状况,却发现这家公司现在还没有成立,既然如此,艾瑞克便毫不犹豫地把这个名字拿了过来。 „RealD, you can understand that for the meaning of real 3 D,” facing two female doubts, Eric takes nearby pencil, has written down RealD this brand-new word in the blank of front document, then said: „Not only this child brand, I hope that the 3 D movie projection system of digital domain development also uses this name, in the meantime, we must establish one set of 3 D movie broadcast standard ahead of time. In the future, wants to attain the copy of Firefly system 3 D movie, the related theater must through our standard authentication.” “RealD,你们可以理解为真实3D的意思,”面对两女的疑惑,艾瑞克拿起旁边的铅笔,在面前文件的空白处写下了RealD这个全新的单词,接着道:“不但这个子品牌,我希望数字领域开发的3D电影放映系统也使用这个名字,同时,我们要提前设定一套3D电影播放标准。将来,想要拿到萤火虫体系3D电影的拷贝,相关的影院必须通过我们的标准认证。” Melanie hear of Eric said that immediately thinks understands clearly nods, says with a smile: „This is a good method.” 梅兰妮听艾瑞克说完,立刻自以为了然地点点头,笑道:“这是个好方法呢。” She thinks that Eric such does, most mainly to monopolize 3 D film market. 她以为艾瑞克这么做,最主要还是为了垄断3D电影市场。 Carolyn also thinks obviously Eric was this thoughts, on the cheek reveals one type to make the misdemeanor afraid small expression similarly. 卡洛琳显然也以为艾瑞克是这种心思,脸蛋上同样露出了一种做了坏事似的心虚小表情。 However, Eric at heart actually not this plan. 不过,艾瑞克心里其实并没有这种打算。 3 D movie promotion earlier period, so long as controls the good 3 D movie quality and theater broadcast standard, in the technical and theater resources superiority by hand, the Firefly system can enjoy a long time monopoly profit naturally. But in the European and American these extremely open film market, other Film Studio sees Firefly to obtain benefits, naturally on a large scale will follow up, Firefly basically does not exist to monopolize the possibility of 3 D film market. 3D电影推广前期,只要控制好3D电影质量和影院播放标准,凭借手中的技术和影院资源优势,萤火虫体系自然而然地就可以享受很长一段时间的独占利润。但在欧美这些极度开放的电影市场中,其他电影公司看到萤火虫获益,自然会大举跟进,萤火虫基本上不存在垄断3D电影市场的可能性。 Moreover, Eric does not hope that Firefly has monopolized the benefit in this aspect, the alone food ate for a long time, definitely will lose the advance the driving force. The mechanism of competition, is makes the Firefly system maintain the optimization of long-time vigor. 而且,艾瑞克也不希望萤火虫一直独占这方面的利益,独食吃久了,肯定会丧失前进的动力。引入竞争,才是让萤火虫体系保持长久活力的最佳选择。 Unknowingly discussed several hours, to the supper time, Eric kept the promise to go for everybody to prepare food personally, Carolyn and Melanie stays in the study room to continue the result that reorganizes three people to discuss, under after the Eric plan the airplane, with the Los Angeles group management level discussion detailed execution plan. 不知不觉地讨论了几个小时,到了晚餐时间,艾瑞克信守诺言亲自去为大家准备食物,卡洛琳和梅兰妮则留在书房里继续整理三人讨论出的结果,艾瑞克打算下飞机后,就与洛杉矶的集团管理层讨论详细的执行方案。 Not only from the 3 D projection system to RealD of theater certification standard, Eric also initially discussed with two females a code number has been called ‚4200’ plan. 不但是从3D放映系统到影院认证标准的RealD,艾瑞克还和两女初步讨论出了一份代号叫做‘4200’的计划。 Eric hopes that future in two to three years, Firefly Group in North America as well as the overseas, establishes 2000 to pass the standard authentication respectively the 3 D silver screen, this is ‚4200’ 4000, as for 200, is another IMAX theater plan. 艾瑞克希望未来两到三年内,萤火虫集团在北美以及海外,各建立2000块通过标准认证的3D银幕,这就是‘4200’中的4000,至于200,便是另外一个IMAX影院计划。 At present, entire North America altogether has 54 IMAX silver screens, basically is distributed in the museums or the science and technology museums in major cities . Moreover, in global range, the quantity of IMAX silver screen now not over 100. 目前,整个北美一共拥有54块IMAX银幕,基本上都分布在各大城市的博物馆或者科技馆中,而且,全球范围内,IMAX银幕的数量现在也不超过100块。 Two years ago, after the New York museum of natural history watched the IMAX documentary film, Eric contacts with Canada IMAX Corporation, urging them to speed up the ordinary 35 millimeters movie transformation IMAX movie the technical research and development progress, before then, IMAX movie when long has been limited about 40-50 minutes. 两年前,在纽约的自然历史博物馆观看了IMAX纪录片之后,艾瑞克就与加拿大的IMAX公司联系,敦促他们加快普通35毫米电影转制IMAX影片的技术研发进度,在此之前,IMAX影片的时长一直都被限制在四五十分钟左右。 According to couple days ago Carolyn and Melanie the material that attained from IMAX Corporation there, at the latest to next year, IMAX Corporation continuously in development DMR( digit reprint) technology can realize will be normal the long movie transformation is the IMAX movie. 根据前几天卡洛琳和梅兰妮从IMAX公司那里拿到的资料,最迟到明年,IMAX公司一直在开发的DMR（数字原底翻版）技术就可以实现将正常时长的电影转制为IMAX影片。 Since must manufacture «Gravity», Eric naturally cannot let off can the maximum degree show this outer space epic poem film visual charm the IMAX showing pattern. 既然要制作《地心引力》,艾瑞克自然不会放过可以最大程度展现这部太空史诗电影视觉魅力的IMAX放映模式。 Therefore, while making 4000 3 D silver screens, Eric also planned that constructs 100 IMAX theaters in North America as well as the overseas respectively. 因此,在建造4000块3D银幕的同时,艾瑞克也打算在北美以及海外各建设100家IMAX影院。 Finally, when airplane after London descends, Eric in the residence of London Kensington garden avenue through conference call and Firefly high-level discussion ‚RealD’ and ‚4200’ two plans, in Los Angeles Katzenberg and Frank Wells and the others secretly are flabbergasted. 最终,当飞机在伦敦降落后,艾瑞克在伦敦肯辛顿花园大街的住所通过视频会议与萤火虫高层讨论‘RealD’和‘4200’两个计划,远在洛杉矶的卡森伯格和弗兰克・威尔斯等人都不由地暗暗咋舌。 The RealD projection system that in the plan of Eric, digital domain needs to develop, must get rid of the present single plane 3 D film projector, but uses to be able to increase dramatically the brightness and reduces the audience dizziness feeling the 3 D showing pattern, this means that the improvement cost of each 3 D screening hall, eventually possibly achieves 300,000 USD. The improvement cost of single screening hall naturally is not anything, but around the world transforms 4000 3 D screening halls, synthesizes the cost at least also to need 1.2 billion USD, do not say the late operation cost. 艾瑞克的计划中,数字领域需要开发的RealD放映系统,必须抛弃眼下的单机3D放映机,而采用可以大幅增加亮度并减少观众眩晕感的双机3D放映模式,这就意味着,每个3D放映厅的改造成本,最终可能达到30万美元。单个放映厅的改造成本自然不算什么,但在全世界范围内改造4000个3D放映厅,综合起来成本至少也需要12亿美元,更不要说后期的运营成本了。 Similarly, 200 IMAX theaters, start to construct from zero, even if according to each 2 million USD cost, this similarly is also a expenditure of 400 million USD. 同样,200家IMAX影院,从零开始建造,哪怕按照每家200万美元的成本,这同样也是一笔4亿美元的开支。 Such calculates, the total investment that to promote 3 D and IMAX, Firefly Group needs to pay cannot be lower than 1.6 billion USD, let alone, the late operation cost similarly is huger. 这么算下来,为了推广3D和IMAX,萤火虫集团需要付出的总投资不会低于16亿美元,更何况,后期的运营成本同样巨大。 1.6 billion USD, although is unable to buy North America to be situated the first Regal entertainment institute line, but the purchase ranked second and third AMC and Cinemark institute line has had more than enough to spare. The Eric recent two years have suppressed the expansion of Firefly Group desirably, therefore, Katzenberg these wishes make Firefly Group the high level that continues to grow strong wait eagerly at heart actually, but saw the brand-new expansion plan of Eric, they in the inevitable center of earth are also disturbed. 16亿美元,虽然无法买下北美排行第一的Regal娱乐院线,但收购排名第二名和第三名的AMC、Cinemark院线已经绰绰有余了。艾瑞克最近两年一直刻意抑制萤火虫集团的扩张,因此,卡森伯格这些想要让萤火虫集团继续发展壮大的高层心里其实都憋着一股劲儿,但真的看到了艾瑞克的全新扩张计划,他们又不可避免地心中忐忑起来。 In order to promote absolutely did not have bright market prospect 3 D and IMAX at present, invests the 1.6 billion USD large amount of money one time, is this worth really? 为了推广眼下还完全没有明朗市场前景的3D和IMAX,一次性投入16亿美元巨资,这真的值得吗？ What to do if were defeated? 万一失败了怎么办？ Eric naturally can understand that Katzenberg their mentality, this mentality is future many years, 3 D and IMAX is unable actually the primary cause of wide scope promotion, which company without in the situation of completely not being able to see the market prospect, invests 1.6 billion USD for this kind of project. After all, Hollywood several other big, if the operation condition is not very good, several years of profit adds not necessarily to have 1.6 billion USD. 艾瑞克自然能够理解卡森伯格他们的心态,这种心态其实也是未来很多年,3D和IMAX一直无法大范围推广的主要原因,没有哪家公司在完全看不到市场前景的情况下,为这样一个项目投入16亿美元。毕竟,好莱坞其他几大,如果运营状况不够好,几年的盈利加起来都不一定有16亿美元。 Because the Eric recent two years invested the big fund in the NASDAQ market, Firefly this year's surplus profit, absolutely do not have 1.6 billion USD, will possibly fall below 1 billion USD. 由于艾瑞克最近两年在纳斯达克市场投入了大笔资金,萤火虫今年的结余利润,也绝对没有16亿美元,甚至可能会降到10亿美元以下。 Gives the devil his due, if cannot see the future clearly, Eric does not dare to invest the 1.6 billion USD large amount of money for the two plans in hand rashly, whose money is not the gale blows, he has also never had the thought that spends money to throw away carelessly. 平心而论,如果不是能够清楚地看到未来,艾瑞克也不敢贸然为手中的两份计划投入16亿美元巨资,谁的钱都不是大风刮来的,他也从来没有过用钱打水漂的念头。 In the study room in Kensington garden villa, Eric sits on the office chair, looks that in the conference call screen on Los Angeles Katzenberg and other faces of showed the expression that hesitated and expostulates, Eric has knocked under the tabletop, gave the final word saying: „Everybody, this is my decision, you must do, is from now on, immediately goes into action. First, in two years, I must notice that the digital domain develops one perfect RealD projection system as well as more splendid 3 D transformation technology. Second, from now on, negotiates with various yard lines of North America and overseas, wins over me to need the transformation contracts of 4000 3 D screening halls, once the digital domain completes the development of RealD system, as well as in our hands can be the 3 D screening hall provides the movie source the movie to complete, I need within three months, to realize the 3 D projection system transformations of these 4000 silver screens in global range. Third , to continue to urge IMAX to speed up the development of DMR transformation technology, if IMAX Corporation needs money, that gives them, if the management does not get down, that buys it. Meanwhile, you still purchase the land for building in the global main cities, 4000 3 D silver screens transform completes at the same time, I must see 200 IMAX theaters. Then, issue?” 肯辛顿花园别墅的书房里,艾瑞克坐在办公椅上,看着视频会议屏幕里远在洛杉矶的卡森伯格等人脸上露出迟疑和劝诫的表情,艾瑞克敲了下桌面,一锤定音道:“大家,这就是我的决定,你们要做的,就是从现在开始,立刻行动起来。第一,两年内,我要看到数字领域开发出一套完美的RealD放映系统以及更加出色的3D转制技术。第二,从现在开始,与北美和海外的各大院线进行谈判,争取到我需要的4000个3D放映厅的改造合约,一旦数字领域完成RealD系统的开发,以及我们手中可以为3D放映厅提供片源的影片完成,我需要在三个月之内,实现这4000块银幕在全球范围内的3D放映系统改造。第三,继续敦促IMAX加快DMR转制技术的开发,如果IMAX公司需要钱,那就给他们,如果经营不下去了,那就把它买下来。同时,你们还在全球主要城市购买地皮,4000块3D银幕改造完成的同时,我也要看到200家IMAX影院。那么,还有问题吗？” Eric said that the vision is staring by the high-definition camera firmly in the Los Angeles single layer Firefly Group management. 艾瑞克说完,目光坚定地透过高清摄像头盯着远在洛杉矶的一重萤火虫集团高管。 Katzenberg and the others in the hearts, Eric always cannot be strong Boss. But this time, is separated by ten thousand li (0.5 km), by the conference call screen, they can see firmness in his eyes as before. 卡森伯格等人的心中,艾瑞克从来都不能算是一个强势的老板。但这次,相隔万里,透过视频会议屏幕,他们依旧能够看出他眼中的坚决。 Has hit a meaningful glance mutually, everybody no longer raised the objection, but started to discuss that wants matter of substance that completed this plan to need to solve. 相互打了个眼色,大家都不再提出异议,而是开始讨论起想要完成这项计划需要解决的实质性问题。
To display comments and comment, click at the button