IAIH :: Volume #8

#790: Is lower than the condition of anticipation


LNMTL needs user funding to survive Read More

The «Casino Royale» selecting a scene country including United Kingdom, Italy, Czech Republic and Bahamas archipelago, the detailed shoots place is over 60, this is also the place of 007 series of consistent great writers. 007之皇家赌场》的取景国家包括英国意大利捷克巴哈马群岛,详细的拍摄地点更是超过60处,这也是007系列一贯大手笔的地方。 Eric, prospects all shoots places in early April, returns to Los Angeles is on May 6, the time is on Monday, exactly is the fifth week that «Seven» screens. 艾瑞克四月初出发,将所有拍摄地点勘察一遍,返回洛杉矶已经是5月6号,时间是周一,恰好是《七宗罪》上映的第五周。 Around after «Seven» time accumulates Box Office achieves 6043 ten thousand USD, the fifth week weekend three days once more obtain 712 ten thousand USD Box Office, to the last week of Box Office decline range as before only then weak 17%. Is the summer files, although when the time comes the shooting of «Seven» will be extruded, but relies on the superelevation attention, at that time the booking rate of movie will definitely present the rebound, total Box Office hundred million already not any suspense. 七宗罪》四周时间累积票房达到6043万美元后,第五周周末三天再次取得712万美元票房,相对于上一周票房跌幅依旧只有微弱的17%。紧接着就是暑期档,虽然到时候《七宗罪》的拍片会受到挤压,但凭借超高的关注度,那时候影片的上座率肯定会出现反弹,总票房过亿已经没有任何悬念。 As for «First-level Fear», by its fifth week weekend three days 163 ten thousand USD Box Office, after next week, estimated that will thoroughly draw from North America. 至于《一级恐惧》,以其第五周周末三天163万美元票房,下周之后估计就会彻底从北美下画。 «First-level Fear» is not the movie of Paramount operational priority, two movies are not the popular type movie, therefore Firefly this time won so with ease. 《一级恐惧》并不是派拉蒙重点运作的影片,两部影片又都不是什么热门类型电影,因此萤火虫这次才赢得如此轻松。 Then summer the big piece of files faces, a company wanted to manipulate reputation sedan chair is not that relaxed matter, you can only do to arrive the propaganda work that can do, then sat the response of waiting market, even, at this time, the reputation was not most important, the film critic reputation of some movies were ultra, actually could not block the audience to surge upward warmly buys a ticket to enter the arena. 接下来暑期档的大片对垒,一家公司想要操纵口碑舆伦就不是那么轻松的事情了,你只能将能做的宣传工作做到位,然后坐下来等待市场的反应,甚至,这种时候,连口碑都不是最重要的,有些电影的影评人口碑超烂,却挡不住观众热情高涨地买票进场。 «RMS Titanic» is making the later period as before slowly, it is expected that at the end of July can complete. 泰坦尼克号》依旧在缓慢地做着后期,预计七月底才能完成。 Firefly this summer the principal movie of files «The Rock» that «The Matrix» and on June that 14, only then two, on May 31 screened screened. Because of the absence of «RMS Titanic», the new line then has inserted already «Final Destination» that manufactures to complete in the original «RMS Titanic» running schedule, decided the grade on June 28. 萤火虫今年暑期档的主打电影只有两部,5月31日上映的《黑客帝国》和6月14日上映的《勇闯夺命岛》。因为《泰坦尼克号》的缺席,新线便在原《泰坦尼克号》档期上插入了已经制作完成的《死神来了》,定档在6月28日。 «Casino Royale» plan on June 2 official starting, but, the Eric actually impossible same day to arrive in the square, to coordinate his program, the «The Matrix» premiere was ahead of time on May 27. As for the «The Rock» first showing, Eric must regret the absence. 007之皇家赌场》计划在6月2日正式开机,不过,艾瑞克却不可能当天抵达片场,为了配合他的日程,《黑客帝国》的首映礼提前到了5月27日。至于《勇闯夺命岛》的首映,艾瑞克只得遗憾缺席。 Returns to Los Angeles, the Eric successive pours time difference the relaxation time not to have, has to invest into three cooperation the construction work of FFM charge wired stage once more. 返回洛杉矶,艾瑞克连倒时差的休息时间都没有,就不得不再次投入到三家共同合作的FFM收费有线台的筹建工作。 After several months of initial work, in initial that wired stage except for telematics hand, three one after another and other operator there purchased several scale small charge wired stage from C ABC levision, the sum total had 4 million users probably. 经过几个月的前期工作,除了远程通讯手中最初的那家有线台,三家又陆续从Cablevision等运营商那里收购了几家规模较小的收费有线台,合计大概有400万用户。 Eric also wants to take Showtime in Viacom hand, this previous life scale and fame are next to HBO charge wired TV Station, present user scale also only then about 500,000, because the scale is very small, this TV Station industry is the dispensable weak service in the Viacom system. However, after Katzenberg calls to express purchase interest, Summer Redstone chose the rejection without hesitation, Eric had estimated why Redstone definitely well will study Firefly to be interested in Showtime in secret, but, this behavior was doomed not to be studious, Eric was interested at this time only, was only showtime that several hundred thousand users. 艾瑞克本来还想拿下维亚康姆手中的Showtime,这家前世规模和名气仅次于HBO的收费有线电视台,现在的用户规模也只有500000左右,因为规模还很小,这家电视台维亚康姆体系中业属于可有可无鸡肋业务。不过,在卡森伯格打电话过去表示出收购兴趣后,萨默雷石东毫不犹豫地选择了拒绝,艾瑞克估计雷石东私下里肯定会好好研究一番萤火虫为什么会对Showtime感兴趣,不过,这种行为注定只是无用功,艾瑞克此时唯一感兴趣的,只是showtime那几十万用户而已。 Since Redstone refuses to sell Showtime, on several TV Station that Eric will then concentrate on take. 既然雷石东拒绝出售Showtime,艾瑞克便将精力放在已经拿到手的几家电视台上。 According to the historical orbit originally, except for HBO, several other big media companies has missed charge wired stage fat, when afterward Showtime, Starz and other charge wired stages made vigorous efforts to catch up, the network flows media time actually approached. At that time, to resist the Time Warner established charge wired stage service as well as the emerging network flows media business, Fox, Disney as well as the Comcast cooperation has established network flows media platform HULU, but, three have had the difference in the HULU development idea, all parties also did not have the absolute holding power of platform, finally made parts on bad terms, in abundance left to seek him including the management in addition, competed with HBO, Netflix and other platforms is unable to refer. 按照原本的历史轨迹,除了HBO,其他几大传媒公司都错过了收费有线台这块肥肉,当后来Showtime、Starz等收费有线台奋起直追时,网络流媒体时代却已经来临。那个时候,为了对抗时代华纳的老牌收费有线台业务以及新兴的网络流媒体业务,福克斯迪斯尼以及康卡斯特合作成立了一家网络流媒体平台HULU,只不过,三家在HULU的发展思路上一直存在分歧,各方又都没有平台的绝对控股权,最终闹得不欢而散,连管理层都纷纷抽身另谋他就,与HBO、Netflix等平台竞争更是无从谈及。 FFM that HULU approaches to cooperation and present several arranged is similar. HULU的合作方式与现在几家正在筹备的FFM非常类似。 In plan that draws up initially, the stockholder's rights distribution of FFM is Firefly 30%, News Corp 30%, Metro Goldwyn Mayer 20%, the surplus 20% stocks and other cable television operators are dispersed by the telematics and C ABC levision have, although Firefly and Metro Goldwyn Mayer union, 50% stockholder's rights enough Eric control this company completely, but to cooperate for a long time, beginning TV Station was established must and other aspects reach an agreement in the development path, the profitability model. 初步拟定的方案中,FFM的股权分布是萤火虫30%、新闻集团30%、米高梅20%,剩余20%的股份由远程通讯、Cablevision等有线电视运营商分散持有,虽然萤火虫米高梅联合,50%的股权足够艾瑞克完全掌控这家公司,但如果想要更加长久地合作,电视台成立伊始就必须在发展轨迹、盈利模式等各方面达成一致。 FFM development, Eric and Murdoch two key decision maker too big differences, Metro Goldwyn Mayer naturally has not stood Eric, several other big operators also pledged that does not participate in the operation of company, therefore, so long as Eric and Murdoch came to an arrangement, all can work smoothly. FFM发展方面,艾瑞克默多克两位主要决策者都没有太大的分歧,米高梅自然站在艾瑞克这边,其他几大运营商也承诺不参与公司的运营,所以,只要艾瑞克默多克谈妥,一切就能顺利进行下去。 In order to avoid three company respective management affects the development of FFM, Eric establishes a brand-new cable television company with the Murdoch consistent decision, specifically is responsible for the operation of FFM, the management of company directly and other people are responsible to Eric, Murdoch, not by three big group respective management restrictions. 为了避免三家公司各自的管理层影响到FFM的发展,艾瑞克默多克一致决定成立一家全新的有线电视公司,专门负责FFM的运营,公司的管理层直接向艾瑞克默多克等几人负责,不受三大集团各自的管理层制约。 By the content support of Firefly, News Corp and Metro Goldwyn Mayer, FFM wants to grow strong, content does not have the too big restriction. The FFM main issue is inside story is insufficient, without brand accumulation that HBO that more than 20 years manage, therefore, wish makes FFM grow strong as soon as possible, understood that to be how essential by the superintendent of small great management reputation, Eric first has thought of some Fatty. 凭借萤火虫新闻集团米高梅的内容支持,FFM想要发展壮大,内容方面并不存在太大的制约。FFM主要的问题就是底蕴不足,没有HBO那种20多年经营下来的品牌积累,因此,想要让FFM尽快发展壮大,一个懂得如何以小博大经营口碑的管理者是必不可少的,艾瑞克第一时间就想到了某个胖子 Beverly Hills Manor, is Eric went to several times that open-air restaurants as before. 比弗利山庄,依旧是艾瑞克去过几次的那家露天餐厅。 The time is in the afternoon, Eric and Murdoch they occupied a piece of flat roof alone, was chatting the matter about FFM. The Murdoch majority of times live in New York, occasionally also will go to London, this time specially catch up with Los Angeles for the FFM matter. 时间是下午,艾瑞克默多克两人单独占据了一片露台,聊着关于FFM的事情。默多克大部分时候都居住在纽约,偶尔也会去伦敦,这次为了FFM的事情才专程赶来洛杉矶 HBO from 1973 to the present, has developed for 23 years, had very stable reputation in audience there. FFM wants to grow strong in this brand-new market, the most essential issue is the brand mold, making the audience in have the approval to the FFM brand most in a short time, this aspect, although we have compared with the movie resources that Time Warner must enrich, but the audience is impossible to know these, the strength of custom is very formidable, therefore, we can only try another method.” “HBO从1973年到现在,已经发展了23年,在观众那里已经拥有了非常稳固的口碑。FFM想要在这块全新的市场上发展壮大,最关键的问题就是品牌塑造,让观众在最短时间内对FFM的品牌产生认可,这方面,虽然我们拥有比时代华纳还要丰富的电影资源,但观众却不可能知道这些,习惯的力量是非常强大的,所以,我们只能另辟蹊径。” Eric said here, sat meets to say in nearby Murdoch: You said that like «America's Next Top Model» and «Project Runway» Reality Show?” 艾瑞克说道这里,坐在旁边的默多克就接道:“你是说,像《全美超模大赛》、《天桥骄子》那样的真人秀?” Lifetime TV Station becomes famous by these two grades of Reality TV Show wars, became the field classical case. Lifetime电视台凭借这两档真人秀节目一战成名,已经成为业界的经典案例。 Eric actually shakes the head, said: „It is not, although everybody knows that Reality Show is not that real, but it is having one eventually really character, collects fees Reality Show of wired stage to attract the attention of audience, the criterion is willing the Dingyuan ultra foundation wired stage as well as the public stage, will not pay attention to touch the social ethics even law slightly the tolerance limit, this will be a mine field, we definitely should not touch.” 艾瑞克却摇头,道:“不是,虽然大家都知道真人秀并不是那么真实,但它终究带着一个‘真’字,收费有线台的真人秀想要吸引观众的注意,尺度肯定远超基础有线台以及公共台,稍不注意就会触及到社会伦理甚至法律的容忍限度,这是个雷区,我们肯定不应该去碰的。” That the self-made play like «Sex and the City»,” Murdoch is understanding immediately, shakes the head to say slightly: But, TV series will never manufacture like the movie excellent, the foundation wired stage, wish makes the audience spend more money to watch charge TV series but actually, is not that easy matter.” “那就是像《欲旺都市》这样的自制剧了,”默多克立刻会意,又微微摇头道:“不过,电视剧永远都不可能像电影那样制作精良,基础有线台倒还罢了,想要让观众花更多钱去观看收费电视剧,可不是那么容易的事情。” „, We manufacture TV series with the standard of manufacture movie, actually, Firefly had this kind of project, is I after the thought of «Saving Private Ryan» having, about planned investment 100 million USD, produced large-scale miniature play about World War II, what a pity this project not suitable ABC TV Station, therefore reached a deadlock.” “那么,我们就用制作电影的标准去制作电视剧,其实,萤火虫本来就有这样一个项目,是我在《拯救大兵瑞恩》之后产生的念头,原本计划投资一亿美元左右,制作一部关于二战的大型迷你剧,可惜这个项目并不适合ABC电视台,所以搁浅了。” Murdoch rubs hands gently the coffee cup, by the chairback, asked: 100 million USD, you thought that we possibly do recoup the cost?” 默多克轻轻搓着手中的咖啡杯,靠在椅背上,问道:“一亿美元,你觉得我们可能收回成本吗?” This project, if places ABC, definitely is unable to recoup the cost, the advertising agent is absolutely impossible to pay surpasses the advertizing costs of other television programs, after the public stage broadcast, Cindy will add and recording tape and other income greatly will also sell at a discount. However is uncertain after the charge wired stage broadcast, first, we can attain a subscription income, next, so long as these miniature plays can stoke up enough fame, we can definitely , in the following recording tape and Cindy add in retailing to recoup the cost and gain.” “这个项目如果放在ABC,肯定是无法收回成本的,广告商绝对不可能支付远超其他电视节目的广告费用,在公共台播放后,辛迪加和录像带等收入也会大打折扣。不过在收费有线台播放之后就不一定了,首先,我们可以拿到一笔订阅收入,其次,只要这些迷你剧能够打响足够的名气,我们完全可以在后续的录像带和辛迪加分销上收回成本并盈利。” Murdoch shows the transparent expression, said: I understood, therefore you meeting want to make Weinstein manage this TV Station, right?” 默多克露出明了的表情,道:“我明白了,所以你才会想让韦恩斯坦来经营这家电视台,对吗?” Eric nodded with a smile. 艾瑞克笑着点了点头。 A self-made play of charge wired stage wants prominence, hands down besides necessary, other ways also and a movie of single-handedly Film Studio product wants to attain high Box Office to be similar, needs to be similar to the according to small great marketing operation. 一部收费有线台的自制剧想要声名鹊起,除了必要的口口相传外,其他方式也和一家独力电影公司出品的影片想要拿到高票房差不多,都需要类似于以小博大的营销运作。 Once HBO, showed its work manufacture excellent laughed uproariously most greatly is frequently is nominated by that several hundred Emmy that the media mentioned. So long as has enough splendid work, in operation award item, wanted to surpass Weinstein Brothers for these years, simply does not have. This year Oscar in «Forrest Gump» sweeps away in the square situation, Miramax has robbed best Heroine and best male supporting actor two heavyweight performance prizes as before. 曾经的HBO,展现其作品制作精良的最大噱头就是经常被媒体提及的那数百项艾美奖提名。而只要拥有足够出色的作品,在运作奖项方面,这几年想要超过韦恩斯坦兄弟的,根本没有。今年奥斯卡在《阿甘正传》横扫四方的情况下,米拉麦克斯依旧抢走了最佳女主角和最佳男配角两个重量级表演奖。 Eric person also when Europe, in telephone and Harvey Weinstein had discussed several times, Weinstein also in taking over FFM TV Station is interested, this had today's meeting. 艾瑞克人还在欧洲时,就在电话里与哈维韦恩斯坦谈过几次,韦恩斯坦也对接手FFM电视台非常感兴趣,这才有了今天的会面。 Eric looked at the watch, the time of agreement arrived immediately, then waved to draw on the attendant, told that the opposite party exchanged pot new coffee. 艾瑞克看了看手表,约定的时间马上就到了,便挥手招来侍应生,吩咐对方换上一壶新咖啡。 The Murdoch old god is waiting for the attendant to leave in the place, suddenly has traded the vice- sincere elder expression, said: Eric, you immediately 26 years old?” 默多克老神在在地等待侍应生离开,突然换了副语重心长的长辈语气,道:“艾瑞克,你马上就26岁了吧?” The Eric heart jumps, this lines, how a little seem to have met before. 艾瑞克心头一跳,这种台词,怎么有点似曾相识啊。 What program is? 接下来是什么戏码? Eric is just thinking how should interrupt, a fat form appeared promptly, has avoided the possible awkward scene. Eric is the single person, previous life also on the festival situation that in the parents were compelled the marriage, in addition the influence of Eastern traditional ideas, this has chosen the marriage in the 30 year. This, Eric does not want to be fettered again, let alone he now situation also really somewhat is more complex, radically not suitable marriage. 艾瑞克正想着该怎么打岔过去,一个胖胖的身影及时出现,避免了可能的尴尬场面。艾瑞克一直都是单身主义者,前世也是在父母每逢佳节被逼婚的情况下,再加上东方传统观念的影响,这才在三十岁选择了结婚。这一世,艾瑞克可不想再被束缚住,更何况他现在身边的情况也实在有些复杂,根本就不适合结婚。 Good afternoon, Rupert, Eric, hopes that I have not been late,” Weinstein arrives in front of them, hugged with two of standing up warmly gently under. “下午好,鲁伯特,艾瑞克,希望我没有迟到,”韦恩斯坦走到两人面前,热情地与站起身的两人轻轻拥抱了下。 Naturally does not have, was only we early to a while,” Eric loosened Weinstein happily, the heart said you came was too prompt. “当然没有,只是我们早到了一会儿,”艾瑞克高兴地松开韦恩斯坦,心说你来的太及时了。 Murdoch is actually resigned-looking, although in the market he can like the fox, but before the children, Murdoch actually unable to achieve Redstone such to refuse to acknowledge family deceitfully, instead is the same with these tradition the guardians of spoiling children, hoping the children can grow then gets married and begins a career, what a pity, several children are not free from worry one by one, the second daughter and eldest son that exposed the matter not saying that youngest son James a while ago car race with the person, was caught by the police exactly, did not have an accident fortunately. 默多克却是一脸无奈,虽然在商场上他可以狡诈如狐,但在子女面前,默多克却做不到雷石东那样六亲不认,反而和那些传统的溺爱子女的家长一样,希望儿女可以长大成材然后成家立业,可惜,几个儿女一个比一个不省心,二女儿和大儿子那点破事就不说了,小儿子詹姆斯前段时间和人飙车,恰好被警察逮个正着,还好没出事故。 Weinstein felt that the Murdoch expression is somewhat unusual, sets out the coffeepot that on own initiative received the attendant to send, is three people on but actually, but also the doubts have caused the meaningful glance of inquiry toward Eric. 韦恩斯坦感觉默多克的表情有些异样,主动起身接过侍应生送来的咖啡壶,为三个人倒上,还疑惑地朝艾瑞克使了个询问的眼色。 Eric can only not pay attention, this has no way to explain. 艾瑞克只能不理会,这根本没法解释啊。 Is good because, Murdoch does not have to be too long disconsolately, opens the mouth to say on own initiative: Harvey, about that matter, you considers how?” 好在,默多克也没有惆怅太久,主动开口道:“哈维,关于那件事,你考虑的怎么样了?” Weinstein said hastily: I naturally hope that can take over FFM, but, some of some of my also issues.” 韦恩斯坦连忙道:“我当然是非常希望能够接手FFM的,不过,我还有一些问题。” Said?” “说说?” Weinstein reorganized under the mentality, said: If I manage FFM, only needs like you and Eric absolutely, um, that side Metro Goldwyn Mayer is responsible for?” 韦恩斯坦整理了下思路,道:“如果我来管理FFM,是绝对只需要像您和艾瑞克,嗯,还有米高梅那边负责吗?” Murdoch looked at Eric. 默多克看了看艾瑞克 Eric replied: Naturally, FFM is single-handedly operates completely, the management of three companies do not have the jurisdiction to you, but, I hope that you can cooperate with them.” 艾瑞克回答道:“当然,FFM算是完全独力运作的,三家公司的管理层对你没有管辖权,不过,我还是希望你能够和他们通力合作。” Weinstein obtains Eric promise of personally, felt relieved that Miramax develops in the two years very well, but eventually is only the 20th Century Fox subsidiary company, gastrodia elata company News Corp has separated two-level. Weinstein also hopes that can obtain a bigger platform and authority in the media circles, by three attaching great importance to degree to FFM TV Station, he sensitively realized certainly that this is a very good opportunity. 韦恩斯坦得到艾瑞克的亲口许诺,放下心来,米拉麦克斯这两年来发展很不错,但终究只是二十世纪福克斯的子公司,离母公司新闻集团更是隔了两级。韦恩斯坦也希望能在传媒界获得更大的平台和权力,以三家对FFM电视台的重视程度,他当然敏感地意识到这将是一个非常好的机会。 „, About salary issue......” “还有,关于薪酬问题……” Here, the Weinstein surface has rubbed rubbing hands simple and honest, seemed somewhat embarrassed. 说到这里,韦恩斯坦表面憨厚地搓了搓手,似乎有些不好意思。 Eric will actually not be confused by the Weinstein expression, will tell the opposite party with the plan that Murdoch reaches an agreement, said: I and Rupert hope that you can sign five years of contract, yearly salary 250,000 USD, every year 1 million stock stock option.” 艾瑞克却不会被韦恩斯坦的表情所迷惑,将与默多克商量好的方案告诉对方,道:“我和鲁伯特希望你能够签署五年的合约,年薪25万美元,每年100万股股票期权。” Depends upon the Miramax splendid achievement, the bonus that in the two years Weinstein receives every year and draws bonus surpasses surely. However, he had not thought that the 250,000 USD yearly salary are too few, even if Katzenberg, the yearly salary also 7 50,000 USD, in Hollywood, is actually only the bonus and drawing bonus that everybody settles on, that is the big end, so long as the company performance is good, the yearly income of Hollywood manager little several millions, many several million. 依靠米拉麦克斯的出色业绩,这两年韦恩斯坦每年拿到的奖金和分红都超过千万。不过,他也没有觉得25万美元的年薪太少,哪怕是卡森伯格,年薪也才75万美元而已,在好莱坞,大家看中的其实都只是奖金和分红,那才是大头,只要公司业绩良好,好莱坞主管的年收入少则数百万,多则几千万。 Weinstein also knows that this salary key point in that 1 million stock option, therefore asked: Eric, how many are the FFM total capital stock?” 韦恩斯坦也知道这份薪酬的重点在那100万股期权上,于是问道:“艾瑞克,FFM的总股本是多少?” Eric thinks that said: „After companies integration is completed, probably 400 million stock.” 艾瑞克想了想,道:“公司整合完成之后,大概4亿股吧。” The so-called stock option, is shareholder draws up a low trading value to the management, the agreement within certain amount of time, the management can choose whether by the stock of this price purchase company corresponding quantity. If the company performance and market value have not grown, even falls, the management definitely does not want the high price cash option. But if the stock price turns time to be even higher, the management when the time comes the purchase stock, quite bestows in the half price, this in fact is a reward mechanism. 所谓股票期权,就是股东拟定一个较低的出售价格给管理层,约定一定时间内,管理层可以选择是否以这个价格购买公司相应数量的股票。如果公司业绩和市值没有增长,甚至下跌,管理层肯定是不愿意高价兑现期权的。但如果公司股价翻倍甚至更高,管理层到时候购买股票,就相当于半价赠送,这实际上就是一种奖励机制。 Weinstein has read before this also some materials, the FFM current general market value in 1 billion USD about, the 5 million stock option is equal to 1.25% of total capital stock, the complete cash only needs 1000 ten thousand USD, this sum of money he can take. 韦恩斯坦此前也看过一些材料,FFM当前大概的市值在10亿美元左右,500万股期权相当于总股本的1.25%,全部兑现只需要1000多万美元,这笔钱他自己就拿得出来。 Even if five years later the FFM market value turns time, he income of this option yielding, 1000 ten thousand USD, this may be lower than his anticipation value. 只是,哪怕五年后FFM市值翻倍,他从这笔期权中获得的收益,也才1000多万美元,这可远低于他的期待值。
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