IAIH :: Volume #8

#782: Best stage

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Elizabeth has only missed to Chairman in Fox one step, in addition Murdoch daughter's special status, therefore has very big real power. Net ﹤ just, the company has invested the 50 million USD big project, definitely needs to be approved by Board of Directors, Fox Chairman, naturally is her family/home old man. 伊丽莎白在福克斯离总裁只差了一步,再加上默多克女儿的特殊身份,因此有着很大的实权。网﹤只不过,公司投资过5ooo万美元的大项目,肯定还是需要得到董事会的批准,福克斯的董事长,当然就是她家老头子。 Eric proposed that makes Fox participate in «RMS Titanic» some suggestions of investment, is actually wants to adjust thin Murdoch, while convenient in secret is Elizabeth strives for more authorities. 艾瑞克提出让福克斯参与《泰坦尼克号》部分投资的建议,其实就是想要调细一下默多克,顺带暗中为伊丽莎白争取更多的权力。 He knows that Murdoch as a standard merchant, will not agree puts up the cash absolutely toward «RMS Titanic» this kind of bottomless pit, because previous life Fox was too astute, for the evade risk, had sold to Paramount the North America good power with the trivial 60 million USD price, finally «RMS Titanic» North America Box Office 600 million, Fox all cry to faint. 他知道默多克作为一个标准的商人,绝对不会同意朝《泰坦尼克号》这样一个无底洞里砸钱,前世就因为福克斯太精明了,为了规避风险,才用区区6ooo万美元的价格将北美行权卖给了派拉蒙,结果《泰坦尼克号》北美票房6亿,福克斯全体哭晕。 This time, if «RMS Titanic» has not attained successful that greatly on consider as finished, once the movie is similar to original such Box Office explodes greatly, in the future Murdoch definitely will take seriously the suggestion of Elizabeth. Elizabeth also had more decision-making powers in the company correspondingly. 这一次,如果《泰坦尼克号》没有大获成功那就算了,一旦影片如同原版那样票房大爆,未来默多克肯定会更加重视伊丽莎白的建议。伊丽莎白在公司相应地也就拥有了更多决策权。 Next day, Eric in the office, received the Elizabeth call, the result he had expected completely. 第二天,艾瑞克在办公室里,就接到了伊丽莎白的电话,结局完全不出他所预料。 After Oscar presentation ceremony, «Forrest Gump» captures the best picture, best Director from 13 nominations at one fell swoop and other heavyweight awards, especially Tom continuing of Hanks, immediately has become the object of media focus, presents the obvious rebound in movie Box Office of North America several hundred cinemas as before again, screens the ninth month at the movie, has harvested single Zhou as before o ten thousand USD Box Office, attained beyond the «Forrest Gump» North America good power copyright Firefly also started the next stage line of plans of movie. 奥斯卡颁奖典礼之后,《阿甘正传》从13项提名中一举斩获最佳影片、最佳导演等六项重量级大奖,特别是汤姆・汉克斯的蝉联,顿时成了媒体聚焦的对像,依旧在北美数百家影院放映的影片票房再次出现明显反弹,在电影上映第九个月,依旧收获了单周过o万美元的票房,拿到《阿甘正传》北美行权以外版权的萤火虫也开始了影片的下一阶段行计划。 The Firefly cinema city, the time is on Friday, after some time research, Katzenberg took 3D and appraisal plan of ima technology. 萤火虫影城,时间是周五,经过一段时间的研究,卡森伯格将3d和ima技术的评估方案拿了出来。 „According to the detailed investigation and study of strategic plan unit, everybody thought that perhaps presently the 3D technology also has the possibility of promotion, but ima is not good, the limiting condition of this technology are too many, simply does not have the possibility of large-scale promotion.” “根据战略规划部的详细调研,大家觉得,当前3d技术或许还有推广的可能性,但ima就不行了,这种技术的限制条件太多,根本没有大规模推广的可能性。” They sit in a cafe in cinema city at this time as before, Eric advances side the coffee, turns material that Katzenberg is reorganizing, asked: „What is primary cause?” 两人此时依旧坐在影城内的一家咖啡厅里,艾瑞克将咖啡推到旁边,翻着卡森伯格整理出来的资料,问道:“主要原因是什么？” Between 3D and ima, Eric also likes the latter some actually, perhaps this is receives previous life to be too many result that the false 3D movie torments. 3d和ima之间,艾瑞克其实还更喜欢后者一些,这或许是受到前世太多伪3d电影荼毒的结果吧。 „Mainly the cost,” Katzenberg obviously has done many schoolworks, does not need to glance through the material, blurted out that said: „Only takes the theater improvement cost, regarding 3D, the majority of movie theaters only needs to replace one projection system, presently the most advanced polarization 3D film projector, the price also has 1 o ten thousand USD about, in addition the 3D eye and other hardware, complete improvement cost also absolutely not 1 50,000 USD. But ima is different, the small ima silver screen size so is high in 45 buildings, United States and Europe percentage over 99 movie theaters, do not meet the re-equipping condition. To construct the ima theater, can only, the facility construction add on the projection equipment starting from nothing, the complete set gets down, needs 1.5 million USD probably, is ten times of 3D theater improvement cost.” “主要还是成本,”卡森伯格显然做了很多功课,不用翻阅资料,就脱口而出,道:“仅拿影院改造成本来说,对于3d,大部分电影院只需要更换一套放映系统,当前最先进的偏振式3d电影放映机,价格也只有1o万美元左右,加上3d眼睛等其他硬件,全部的改造成本也绝对不会过15万美元。但ima却不同,小型的ima银幕大小都在45层楼那么高,美国和欧洲百分99以上的电影院,都不符合改装条件。想要建设ima影院,就只能从零开始,场馆建设加上放映设备,全套下来,大概需要15o万美元,是3d影院改造成本的十倍。” Listened to the explanation of Katzenberg, Eric to understand suddenly why the previous life OMF International became the ima technology show quickest region. Because the exploding of popularization and Film Industry of there ima almost carries on synchronously, the massive newly-built theaters can determine the ima specification from the beginning. But North America and Europe are different, these areas, Film Industry has unfolded hundred years , the necessary movie theater also already finalized, the screening halls in these theaters basically do not conform to the ima reconstruction standard. Facing ima theater so high cost, the traditional institute line constructs the enthusiasm of ima screening hall not to be definitely high. 听着卡森伯格的解释,艾瑞克突然明白了为什么前世内地会成为ima技术展度最快的区域.因为那里ima的普及和电影业的爆几乎是同步进行的,大量新建影院从一开始就可以确定ima规格。但北美和欧洲却不同,这些地区,电影业已经展了百年之久,配套的电影院也早已定型,这些影院的放映厅基本上都是不符合ima改建标准的。面对ima影院如此高昂的成本,传统院线重新建设ima放映厅的积极性肯定也不会太高。 Glanced through the material in hand, except for the institute line improvement cost, wants to popularize ima, from movie shoots to the film transformation, almost follows very high cost requirement. On the other hand, popularizes the difficulty of 3D technology to lower a lot, but at present, when the ima technology was unable to support above the complete 9 o minute the movie is long, 3D technology actually already approximately mature, primary cause that it is unable to promote, is the deficiency of 3D movie source and 3D theater. Even, 3D technology current ‚reputation’ is not quite good, because has the theater of 3D equipment, showing gives the seeking novelty feeling **** movie. 将手中的资料翻阅了一遍,除了院线改造成本,想要普及ima,从电影拍摄一直到胶片转制,几乎都伴随着非常高昂的成本需求。相对来说,普及3d技术的难度就低得多,而目前,ima技术还无法支持完整的9o分钟以上电影时长,3d技术却已经大致成熟,其无法推广的主要原因,就是3d片源和3d影院的匮乏。甚至,3d技术目前的‘名声’也不太好,因为很多拥有3d设备的影院,放映的都是给人以猎奇感的****影片。 Eric is not a blind idealist, a lot need to proceed in an orderly way, has considered the moment, he said: „I noticed that ima Corporation was grinding the dmr reset technology of ordinary film transformation ima film recently, you make the person pay attention, the financial situation of opposite party seems to be poor, we can invest a sum of money to go. Moreover, us, establishes a special 3D technology research department in the digital domain, um, when I pat «Casino Royale», the lower part movie could try 3D.” 艾瑞克并不是一个盲目的理想主义者,很多事情都需要循序渐进,考虑了片刻,他说道:“我看到ima公司最近正在研普通胶片转制ima胶片的dmr重置技术,你让人关注一下,对方的财务状况似乎并不怎么好,我们可以投一笔钱进去。另外,我们自己这边,在数字领域设置一个专门的3d技术研部门,嗯,等我拍完《皇家赌场》,下部影片或许可以尝试一下3d。” Katzenberg nods, the suggestion of Eric he considers approximately, but, waited for Eric saying that Katzenberg continued saying: „Eric, I also thought that the 3D technology definitely is Film Industry next few years brand-new show domain, therefore, you did not think that this is the excellent driver who we enter the institute line profession?” 卡森伯格点头,艾瑞克的建议他大致都考虑到,不过,等艾瑞克说完,卡森伯格继续道:“艾瑞克,我也觉得,3d技术肯定是电影业未来几年一个全新的展领域,所以,你不觉得,这是我们进入院线行业的大好司机吗？” „Institute line?” The Eric somewhat accidental selecting eyebrow, he has not considered this matter actually. “院线？”艾瑞克有些意外的挑眉,他倒是没有考虑到这件事。 In the 80's, during Reagan was in power, Federal Government step by step let loose regarding the control of entertainment industry, in the past has survived in name only Film Studio and Paramount bill of institute line peeling at this time, Viacom, Time Warner and Universal have own movie theater line, the institute line that in the Viacom hand had was largest, had the high 00 block silver screen in entire US. 八十年代,里根执政期间,联邦正府对于娱乐行业的管制就一步步放开,当年将电影公司与院线剥离的派拉蒙法案此时已经名存实亡,维亚康姆、时代华纳、环球旗下都有着自己的电影院线,其中维亚康姆手中持有的院线规模最大,在全美拥有高oo块银幕。 However, the Firefly show rises is late, has not gotten involved in the institute line service with enough time, receives the Paramount bill ingrained idea fetter, Eric subconscious has not considered this matter. 不过,萤火虫的展崛起较晚,还没来得及涉足院线业务,受到派拉蒙法案根深蒂固的观念束缚,艾瑞克也下意识没有考虑过这件事。 At this time reminded after Katzenberg, Eric present, in recent years, truly was Firefly gets involved in the institute line service the best opportunity. Although in the ideas of many person, always thought that «Avatar» is the start that the 3D movie rises, but actually, several years around the new century, the 3D movie appeared, previous life quite well-known «Spider-Man» and «Harry Potter» and other movies, have the 3D edition, is only because of various limiting factors, these movies have not achieved «Avatar» that formidable influence. 此时经过卡森伯格提醒,艾瑞克才现,最近几年,确实是萤火虫涉足院线业务的最好时机。虽然很多人的观念里,总觉得《阿凡达》才是3d电影崛起的开始,但其实,在新世纪前后几年时间,3d电影就已经出现,前世比较知名的《蜘蛛侠》、《哈利波特》等影片,都有着3d版本,只是因为各种限制因素,这些影片都没有达到《阿凡达》那种强大的影响力而已。 The 3D technology or ima, the epoch have celebrated the new year, therefore, the promotions of these technologies, the technology is not a difficulty, lacks the powerful organization to promote difficultly. 无论是3d技术还是ima,出现时间都已经过年,因此,这些技术的推广,技术方面并不是难点,困难地只是缺少强有力的机构去推动。 Then, at this time, Firefly makes such one ‚trail blazer’, is good. After all, according to the historical orbit, the North America film market in 2 000 years about, achieves saturated, afterward more than ten years of market amplifications, completely were only because the promotion of price was promoting, if can promotes 3D and ima, without doubt will break the limit of saturation of the market, urging the profession to further grow. 那么,此时,萤火虫做这样一个‘先驱者’,也不错吧。毕竟,根据历史轨迹,北美电影市场在2ooo年左右,就达到饱和,后来十多年的市场增幅,完全只是因为票价的提升在推动,如果能够将3d和ima推广开来,无疑将突破市场饱和的限制,促使行业进一步增长。 Has considered some little time, Eric puts down already emptied the coffee cup, said: „Jeffrey, this matter can join the Firefly next show to plan, but I hope that can you be able to be discrete. I have hoped Firefly can be more formidable, but also was worried about Firefly because the blind expansion also becomes slow extremely fat, do you understand?” 考虑了好一会儿,艾瑞克放下已经空了的咖啡杯,道:“杰弗瑞,这件事可以加入萤火虫的下一步展规划,但我希望能你能够非常谨慎。我一直希望萤火虫能够更加强大,但同时也担心萤火虫会因为盲目的扩张也变得迟钝臃肿,你明白吗？” „Naturally, does not have 100% assurances, I will not do this matter easily.” “当然,没有100的把握,我是不会轻易做这件事的。” Eric nods, carries the coffeepot to add one coffee to oneself, said: „Matter that you know Steve make their?” 艾瑞克点点头,端起咖啡壶给自己添了一杯咖啡,又道:“你知道史蒂夫他们正在做的事情了吗？” „David has also talked to me, hopes that I can pass to help, I have rejected,” Katzenberg does not conceal, said: „They official openly will announce probably the news next month, but, the further information I was not quite clear.” “大卫还跟我谈过,希望我能过去帮忙,我拒绝了,”卡森伯格也不隐瞒,说道:“他们大概下个月会正式公开宣布消息,不过,详细情况我就不太清楚了。” David Guffin and Katzenberg are the good friend, this point Eric have been clear, but, the friendship factor is unlikely to actuate a will firm commercial elite to change the entrance, once Katzenberg had no alternative, at this time, he understands obviously that Firefly was he extends oneself talent the best stage.( To be continued.) 8 大卫・格芬和卡森伯格一直是好朋友,这一点艾瑞克也清楚,只不过,友谊因素是不太可能驱动一个心志坚定的商业精英改换门庭的,曾经的卡森伯格是别无选择,此时,他显然明白,萤火虫才是他伸展自己才华的最佳舞台。(未完待续。)8
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