After the night of Super Bowl, the peoplediscussedmanySan Francisco49people of teams that did not win the Super Bowlchampionship, butpresented the 《Pretty Woman》previewinSuper Bowllive transmissionfor the first time.超级碗之夜后,人们谈论最多的不是获得超级碗冠军的旧金山49人队,而是首次出现在超级碗直播中的《风月》预告片。ThisSuper Bowlreceptionpopulationachieves150 million, accounts for50% of North Americatotal population, the function of additionalupper openingmouthhanding down, merelyoneday, allUnited Statespeopleknew the «Home Alone»DirectorEric Williamsnewpiecenews.
这一届超级碗的收视人数达到1.5亿,占北美总人口的50,加上口口相传的作用,仅仅一天,所有美国人都知道了《小鬼当家》导演艾瑞克威廉姆斯新片的消息。Majorfilm giantsalsokeenlyfelt that the astonishinginfluence of Super Bowlpreview, has assembled the huge resources, to the 《Pretty Woman》previewbroadcast that the latera series ofdatahas analyzed the carefulinvestigation. As forobtainingwhatresult, whenit is estimated when only thennext yearSuper Bowladvertisementbiddingcansee.
各大电影巨头们也敏锐地感觉到了超级碗预告片的惊人影响力,调集了大量资源,对《风月俏佳人》预告片播出之后的一系列数据进行了细致的调查和分析。至于得到什么样的结果,估计只有等到明年超级碗广告竞标时才能看到了。previous life, the first partSuper Bowlpreviewwas1996«Alone|StandsDate», Foxtake risksto spend the large amount of moneyto bid the Super Bowladvertisementforitsbroadcastpreview, finallythisdisasterscience fiction filmhas taken300 millionUSDlarge amountBox OfficeinNorth America. Henceforth, opens the aspect that onSuper Bowl the previewoutstanding heroeshave striven for hegemony.前世,第一部超级碗预告片是1996年的《独丨立日》,福克斯冒险斥巨资投标了超级碗广告为其播放预告片,最终这部灾难科幻片在北美拿下了三亿美元的巨额票房。从此,也开启了超级碗上预告片群雄争霸的局面。Ericbelievesthat the effect of 《Pretty Woman》previewachieving, will not be lower than«Alone|To standDate»previewmany, next yearwantedto take the advertisementpositionagainwith ease is not only the issue of money, but also needs the good relations of cooperationwith the pastSuper Bowllive transmissionmedia.艾瑞克相信,《风月》预告片达到的效果,不会低于《独丨立日》预告片多少,明年想要再轻松拿下广告位就不仅仅是钱的问题了,还需要与当年的超级碗直播媒体拥有良好的合作关系。AlthoughSuper Bowlaltogether more than 60advertisements, buttoachieve the goodadvertisementeffect, each advertisementquantityhas the strictproportionlimit, the impossiblealladvertisementsto bringto broadcast the preview. Alsothis, the Super Bowladvertisement of later generationalmostbyseveralbigfilm giantsmonopolies, was comparedin higher and higher filmmakingcost, coming out that several millionSuper BowladvertisementpricemanyFilm Studiopull out, butstrengthinsufficientFilm Studio, youwantto spend, othersdo not need.
虽然超级碗总共有60多条广告,但为了达到良好的广告效果,每一种广告数量都有严格的比例限制,不可能所有广告都拿来播放预告片。也正是这样,后世的超级碗广告几乎被被几大电影巨头垄断,相比于越来越高的电影制作成本,数百万的超级碗广告价格很多电影公司都掏的出来,但实力不够的电影公司,你就是想花钱,人家也不一定要。
The followingseveraldays of time, the sense of smellkeenmediaalsostartto analyze the reportandtothis matter.
接下来几天时间,嗅觉敏锐的媒体也开始对此事进行报道和分析。The New York Timesevencarried a report saying that 《Pretty Woman》previewis this Super Bowlbiggestwinner.纽约时报甚至撰文称《风月》预告片是这一届超级碗的最大赢家。Butthismatterbrings the most directresult, iswithbelonging toEricDirector«Home Alone»Box Officepresents the reboundonce again, the timeis the ninthweek that «Home Alone»screens, newweek of «Home Alone»Box Office that the originalstatistical agencyestimatesin12 millionUSDabout, butin fact, one week later, «Home Alone»has attained18 million, totalBox Officeachieves1.9800 million.
而这件事带来最直接的结果,就是同属于艾瑞克导演的《小鬼当家》票房又一次出现反弹,时间是《小鬼当家》上映的第九周,本来统计机构预估的新的一周《小鬼当家》票房在1200万美元左右,但实际上,一周之后,《小鬼当家》拿到了1800万,总票房达到1.98亿。Even ifcalculatesaccording toEricpresentshareproportion, 6 millionUSDBox Office that comes out, will be equal toinvesting the Super Bowlpreviewthat1.5 millionUSDadvertising expendituregaining.
即使按照艾瑞克现在的分成比例来算,多出来的600万美元票房,也等于将投入超级碗预告片那150万美元的广告费给赚回来了。„Fortunately, in the Fireflyoffice, Ericsees the newweek of «Home Alone»Box Officereport formfortunately”, relaxed.
“还好还好,”萤火虫办公室里,艾瑞克看到新一周的《小鬼当家》票房报表,松了一口气。Sitssays with a smileinoppositeJeffrey: „Yes, fortunatelyis1.9800 million, ifthisweekbroke200 million, has wastedthisverygoodtopic.”
坐在对面的杰弗里笑道:“是啊,还好是1.98亿,如果这一周就破了两亿,就浪费了这个很好的话题。”Reason thattheysaidthatisbecauseoneweek after Super Bowlpreview, 《Pretty Woman》attentionhas reached the peak, if«Home Alone»broke200 million, the topic that brings can only play the role that improves on perfection. Ifretardsto the nextweek, the heat degree of Super Bowlpreviewis weakenslightly.
两人之所以这么说,是因为超级碗预告片之后的一周,《风月俏佳人》的关注度已经达到了顶峰,《小鬼当家》如果破了两亿,带来的话题只能起到锦上添花的作用。而如果延迟到下一周,超级碗预告片的热度稍微减弱。But«Home Alone»Box Officeat that timeagainbroken200 million, became for threeyears the first partonce morebroken200 millionBox Officemovie, thiswas a newhypetopic. Then adds on the normalpropaganda, after 《Pretty Woman》screens, attains the good achievementsalmostto be obvious.
而《小鬼当家》票房那时候再破两亿,就成为三年来第一部再次破两亿票房的电影,这就又是一个新的炒作话题。然后再加上正常的宣传,《风月俏佳人》上映后拿到好成绩几乎是显而易见的。„Eric, didn't youplanpersonallyto participate in the propaganda of 《Pretty Woman》really?”
“艾瑞克,你真不打算亲自参加《风月俏佳人》的宣传了吗？”Ericshakes the head saying: „Al and JuliatwopeoplecoordinatedFoxto carry on the moviepropagandato be enough, Ipossiblyalsohadanothermatter to do, naturally, preview ceremonyIwill participate.”艾瑞克摇头道:“阿尔和茱莉亚两个人配合福克斯进行影片宣传已经足够了,我可能还有另外一件事要做,当然,首映式我还是会参加的。”Anothermatter that Eric said that is relatedwithPixar. The second day after Super Bowl, Ericreceived the Jobscall, mutually after the introduction, Jobson the expressionwarm feelingsproposed that wantsto chatwithEric. Ericaskedabout the Pixarprice, after affirmationanswer, Erichas hung up the Jobstelephonedirectly.艾瑞克说的另外一件事,跟皮克斯有关。超级碗后的第二天,艾瑞克就接到了乔布斯的电话,相互介绍之后,乔布斯就语气热络地提出想跟艾瑞克谈谈。艾瑞克问了一句是不是关于皮克斯价格的,得到肯定答复之后,艾瑞克直接挂断了乔布斯的电话。Had determined the intention of Jobs, Ericdid not havetoomanyhesitant, takes the «Home Alone»contractas the mortgage, applied for a loan of 50 millionUSDto the bank.
确定了乔布斯的意向,艾瑞克就没有了太多犹豫,以《小鬼当家》的合约为抵押,向银行申请了一笔5000万美元的贷款。Although the heart of heartsconflictsloanbehavior, butEricactuallyhas tosuchdonow. Even if no Pixarmatter, Ericalsohas toapplyto loan, paying taxes that becausehissurplusmoneyconnectswas insufficient.
虽然内心深处非常抵触贷款行为,但艾瑞克现在却不得不这么做了。哪怕没有皮克斯的事情,艾瑞克也不得不申请贷款,因为他剩余的钱连接下来的缴税都不够了。Erichasto thinkborrows moneyfromotherpeople, the originalmaster but who leaves behindaccording to the mindinremembers, as well ashalf year the story, Ericknows, inUnited States, even if among the relatives and friends, littlediscussed the topic that lent money, thiswas a veryawkwardmatter.艾瑞克不是没想过向其他人借钱,但根据脑海中遗留下来的原主人记忆,以及这半年来的见闻,艾瑞克知道,在美国,即使是亲朋好友之间,都很少谈论借钱的话题,这是一件很尴尬的事情。Comparesis familiar with the relatives and friendsto give almsamong the Orientalmutually, the United Statespersoncustomlends moneyto the bank. Thinks it over, Ericalsohas to‚doing in Rome as Rome does’. Sinceopenedtaking advantage, directlyapplied for the 50 millionUSDhuge loan. The investment of nextmoviewas having.
相比于东方人习惯亲友之间相互周济,美国人更习惯向银行借钱。思来想去,艾瑞克也不得不‘入乡随俗’。既然开借了,就直接申请了5000万美元的巨额贷款。连带着下一部电影的投资都有了。50 millionUSDinthisagetrulyis a great sum of money, if the presentJobsstart to talk, it is estimated that the bank will directly makehimget the hell out. ButregardingEric, proposed when 50 millionUSDamount, bankevenalsotestshimto borrowagainmuch.5000万美元在这个年代确实是一笔巨款,如果现在的乔布斯开口,估计银行会直接让他滚蛋。而对于艾瑞克,提出5000万美元的数额时,银行方面甚至还试探他是不是再多借点。Calculatesthatnowcrosses for oneweek, Jobshad estimatedwill telephoneonce more, although the Jobsindividualityquitehot temperedis proud, actually is also a person of being adaptable to the situation. Moreover, according tomaterial that Ericcollectedfor serveral days, the aspect that JobsNeXT Computer Company and Pixarwork roomis unable to make ends meetarrived at the brink of collapse.
算下来,现在已经过了一周,乔布斯估计会再次打电话过来,虽然乔布斯个性相当暴躁自负,却也是一个能屈能伸的人。而且,根据艾瑞克这些天收集的资料来看,乔布斯的NeXT电脑公司和皮克斯工作室入不敷出的局面已到了崩溃的边缘。20 millionUSDprice that Ericstarts outalthoughcompared with the investment of JobstowardPixarwork roomlittle, but can actually solve the JobsNeXT Computer Companycrisis. ButJobsambition, mainlyonpersonal computing.艾瑞克开出的2000万美元价格虽然比乔布斯往皮克斯工作室的投入少很多,但却能解决乔布斯的NeXT电脑公司的危机。而乔布斯的野心,主要还是在个人电脑上。Ericwas not worried that Jobswill give upgetting rid ofPixarthisbigburden the good opportunity. Naturally, Jobsalsopossiblylikeprevious life, will probeMicrosoftwhetherintendsto receivePixar, butEriccanaffirm, the price that Microsoftin this case, starts outmeetsto be lower.艾瑞克不担心乔布斯会放弃摆脱皮克斯这个大包袱的好机会。当然,乔布斯也可能会像前世那样,去试探微软是否有意接下皮克斯,不过艾瑞克敢肯定,微软在这种情况下,开出的价格会比自己更低。Afteroneweek of anxiouspost production, 《Pretty Woman》officialLarge expanse.
经过一个多星期紧张的后期制作,《风月俏佳人》正式成片。ButuntilsinceFebruary, the loanhas infiltrated the Ericaccount, Erichas not received the Jobscallagain, hestartedto admire the Jobspatience, butEricstillmaintains a cloudpoor business conditionslightappearancetothis matter, copes with the Jobslike thishighintelligence quotienttalent, so long asyoushow a flaw, opposite partycanholdvery mucheasilyalsouses.
而直到进入二月份,贷款都已经打入了艾瑞克的账户,艾瑞克也没有再接到乔布斯的电话,他已经开始佩服起乔布斯的耐性了,不过艾瑞克依然对此事保持一副云淡风轻的模样,对付乔布斯这样的高智商天才,只要你露出一点破绽,对方就能很轻易地抓住并且加以利用。To《Pretty Woman》screeningalsooneweek of times, Foxhas held the 《Pretty Woman》film criticpreviewmeetinginLos Angeles.
离《风月俏佳人》的上映还有一星期的时候,福克斯在洛杉矶举行了《风月俏佳人》的影评人试片会。Later, onnewspaperstarts the 《Pretty Woman》movie criticism that presentspeopleto expect for a long time.
之后,报纸上开始出现人们期待已久的《风月俏佳人》影评。Does not know that is to lettingEricshells outto payafraid of Super Bowlpreview, Foxitselfhad a biggerconfidenceto《Pretty Woman》, in any case, Ericfeelsthat the Foxadvertisementpublicityhas achieved the rank of bigmanufacture, accordingly, is also very properto the film criticpublic relations, presents the movie criticismonnewspaper is almost the one-sidedpraise, naturally, thisis also perfectwith the 《Pretty Woman》movieitselfquality.
不知道是处于对让艾瑞克自掏腰包支付超级碗预告片的心虚,还是福克斯本身对《风月俏佳人》起了更大的信心,反正,艾瑞克感觉到,福克斯的广告宣传力度已经达到了大制作的级别,相应的,对影评人的公关也十分到位,出现在报纸上的影评几乎是一边倒的夸赞,当然,这也和《风月俏佳人》电影本身质量过硬有关。If《Pretty Woman》is a greatlyrottenpiece, even if the red packageis rich, thesedepend onfilm critic that the reputationeats mealnot to be impossibleto open eyesto talk nonsenseto praise a rottenpiece.
如果《风月俏佳人》是一部大烂片,即使红包再丰厚,那些靠名声吃饭的影评人也不可能睁着眼说瞎话去夸奖一部烂片。
On February9, inLos Angeles the guotheater, 《Pretty Woman》has held the premiereofficially.
2月9日,洛杉矶中囯剧院,《风月俏佳人》正式举办了首映礼。Under the operation of Fox, besides the 《Pretty Woman》dramatic teammembers, the star who large and smallsupportedcame more than ten, onshortred carpet was also the star lightsparkle.
在福克斯的操作下,除了《风月》剧组成员之外,大大小小来捧场的明星来了十多个,短短的一段红毯上也算是星光闪耀。
After simplespeech, the movieis in the broadcaststagequickly.
简单的致辞之后,电影很快进入播放阶段。Ericreturns to ownseat, calmlyappreciatesown《Pretty Woman》. The one whosatnear the Ericleft handisFoxmanagementCarterHunt, whendoes not know, changed intoanother30 -year-old a male. Because the lightquitegloomyreason, Erichas not cared.艾瑞克回到自己的座位上,静静地欣赏属于自己的《风月俏佳人》。原本坐在艾瑞克左手边的是福克斯的高管卡尔塔亨特,不知道什么时候,换成了另外一个三十多岁男性。因为灯光比较暗淡的缘故,艾瑞克并没有在意。Butafter a while, the opposite partyis drivingandhechitchats.
但过了一会儿,对方却主动和他攀谈起来。„Mr. Williams, hello, IamSteve Jobs.”
“威廉姆斯先生,你好,我是史蒂夫乔布斯。”Ericis astonishedhoweverto turn headto look, this timeJobs33year, whenagein full flower, but alsodoes not have the bald person, looks like, somewhatsmallhandsome. HoweverEricactuallyknows that underthishandsomesemblance, the hideawayindeedishaughtyandhot tempered.艾瑞克讶然扭头看去,此时的乔布斯才三十三岁,正值风华正茂的年纪,还没有秃顶,看起来、有几分小英俊。不过艾瑞克却知道这英俊的外表下,隐藏的确是狂傲和暴躁。Since the opposite partyhas walked, Erichasto put out a handwith a smile: „Hello, Mr. Jobs.”
既然对方已经找上门来,艾瑞克只好笑着伸出手:“你好,乔布斯先生。”Thismutuallygreeted, twopeople the attentionwill shiftto the movieononce more, meaning that no onehas talkedon own initiative.
就这样相互打了声招呼,两个人再次将注意力转移到电影上面,谁也没有主动搭话的意思。Until after onehour, the movieended, Jobsonce moreopens the mouth saying: „Can Mr. Williams, chat?”
直到一个多小时之后,电影结束,乔布斯才再次开口道:“威廉姆斯先生,可以谈谈吗？”
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