IAIH :: Volume #8

#753: Too does not reason with

LNMTL needs user funding to survive Read More

„...... After signing the contract, in the next eight years, ESPN will obtain nfl every week the exclusive broadcast right as well as in 1998 and in 2001 league tournament twice the Super Bowl finals broadcasting right, in the meantime, ESPN will also obtain the official sports event program to record and broadcast the power, the audience will record the nfl league tournament completely to be legitimate through the videocorder, we can publicize through the television channel to the user propagandize this authority,” in conference room, ESPN Chairman Steve Bourne Stan introduced that with the negotiation result of national rugby alliance, will then look to the people on the scene. ». » “……签署合约之后,未来八年内,espn将获得nfl每周联赛的独家转播权以及1998年和2001年两次超级碗决赛转播权,同时,espn还将获得正式的赛事节目录播权,观众通过录像机录制nfl联赛将完全合法,我们可以通过电视频道公开向用户宣传这份权力,”会议室中,espn总裁史蒂夫・伯恩斯坦介绍完与全国橄榄球联盟的谈判结果,然后看向在场众人。》。》 Although had the support of Eric, but he must according to the request of Eric, convince Firefly other shareholders. 虽然已经得到了艾瑞克的支持,但他还必须按照艾瑞克的要求,说服萤火虫的其他股东。 In absolute holding power by hand, although Eric can definitely make the decision alone, but he does not hope that has the too big difference at these matters with other company shareholders, this does not help the steady progression of Firefly. 凭借手中的绝对控股权,虽然艾瑞克完全可以单独做出决定,但他也并不希望在这些事情上与公司其他股东产生太大分歧,这样并不利于萤火虫的稳定发展。 Just resigned TV Department CEO Tom Murphy has lowered the head to read the document in hand before this, Steve the Bourne Stan summarized, he gained ground, first opened the mouth to ask: „Steve, ESPN had absolutely the leading market share in field, and became preferred TV Station in sport fan heart. Then, you thought that we have the necessity to pay to exceed 50% premiums, is signing eight years of high risk contracts takes the exclusive broadcast right of nfl sports event?” 刚刚卸任电视部门ceo的汤姆・墨菲此前一直低头阅读着手中的文件,史蒂夫・伯恩斯坦简述完,他抬起头,首先开口问道:“史蒂夫,espn已经在业界拥有了绝对领先的市场份额,并已经成为体育迷心中的首选电视台。那么,你觉得我们还有必要支付超过50%的溢价,签订长达八年的高风险合约拿下nfl赛事的独家转播权吗？” Steve Bourne Stan replied: „Mr. Murphy, although the ESPN current market share led, but does not mean that we can have no more worries. In recent years, NBC, CBS as well as Fox and other competitors started to increase the investment to the sports, even if ESPN has the absolute superiority, but if to ignore situation continues, our market shares will be nibbled by other TV Network gradually, and loses this overwhelming superiority slowly.” 史蒂夫・伯恩斯坦答道:“墨菲先生,虽然espn当前的市场份额已经遥遥领先,但并不意味着我们可以高枕无忧。最近几年,nbc、cbs以及fox等竞争对手已经开始加大对体育频道的投入,即使espn拥有绝对的优势,但如果放任这种情况继续下去,我们的市场份额将会被其他电视网逐渐蚕食,并慢慢失去这种绝对优势。” Tom Murphy shakes the head as before slightly, said: „Steve, I have not seen the related report, this sounds more like your guess, moreover some said things just to frighten people, a TV Station superior industry status is not broken easily.” 汤姆・墨菲依旧微微摇头,道:“史蒂夫,我并没有看到相关的报告,这听起来更像是你个人的揣测,而且有些过于危言耸听了,一家电视台的行业优势地位并不是那么容易被人打破的。” Steve Bourne Stan argued: „Mr. Murphy, I have not said things just to frighten people, in recent years has a very obvious illustration, we know that CNN was born since the 80's, is similar in the status of sports in the status and ESPN of news channel profession. But for these years, the Fox news net actually caught up, this establishment less than five years of news channels by the News Corp abundant world media network support, the market share have achieved CNN 50%, according to this rate of increment, the Fox news net before 2000, can realize keeping pace with CNN. The ESPN profession status is actually easier to break, so long as other media groups have enough boldness, the unceasing high price robs the sports event broadcasting rights in our hand, the decline of that ESPN can foresee completely. Therefore, sells outright eight years of exclusive broadcast right agreements one time, can shut off other same type sports to rob the retransmission resources the possibility, this can guarantee that within the next eight years, we do not need to worry again receives the threats of other competitors.” 史蒂夫・伯恩斯坦辩解道:“墨菲先生,我并没有危言耸听,最近几年就有一个非常明显的例证,我们都知道,cnn从八十年代诞生以来,在新闻频道行业的地位与espn在体育频道的地位非常类似。但这几年,福克斯新闻网却后来居上,这家成立不到五年的新闻频道凭借新闻集团雄厚的世界媒体网络支撑,市场份额已经达到了cnn的50%,按照这种增长率,福克斯新闻网在2000年之前,就能实现与cnn的并驾齐驱。espn的行业地位其实更容易打破,只要其他媒体集团拥有足够的魄力,不断高价抢走我们手中的赛事转播权,那espn的衰落完全是可以预见的。所以,一次性买断八年的独家转播权协议,就可以切断其他同类型体育频道抢夺转播资源的可能性,这可以保证在未来八年之内,我们不必再担忧受到其他竞争对手的威胁。” Warren Buffett also opens the mouth to say at this time: „Steve, said that the issue of prospective return, you after the report mentioned takes the nfl exclusive sports event broadcasting right, ESPN average every year subscription will be divided will enhance 20%, according to this rate of increment, will be less than five years, the ESPN average user subscribes the price over 2 USD, this is ordinary wired TV Station average subscription price ten times, you thought that the audience will accept?” 沃伦・巴菲特此时也开口道:“史蒂夫,还是说说预期收益的问题吧,你在报告中提到拿下nfl独家赛事转播权后,espn平均每年的订阅分成将提高20%,按照这种增长率,不到五年,espn的平均用户订阅价格就将超过2美元,这已经是普通有线电视台平均订阅价格的十倍,你觉得观众会接受吗？” „Mr. Buffett, the growth of this price is a long-term process, moreover we have not faced the subscription user directly, the object who we cooperate is the cable television operator, on the other hand, ESPN and operator negotiated the basis mainly viewing ratio of being divided into, if we had the exclusive sports event broadcasting right, the audience will not have other choices, can only watch the nfl sports event in ESPN, along with the enhancement of ESPN viewing ratio, the subscription was divided into the rise is the inevitable matter, the operator did not have other choices similarly.” “巴菲特先生,这种价格的增长是一个长期的过程,而且我们并没有直接面向订阅用户,我们合作的对象是有线电视运营商,另一方面,espn与运营商谈判分成的依据主要还是收视率,如果我们拥有了独家的赛事转播权,那观众将没有其他选择,只能在espn观看nfl体育赛事,那么,随着espn收视率的提高,订阅分成上升是必然的事情,运营商同样没有其他选择。” The Buffett hear the smile nodded, looked at beyond eye another Firefly system the director, rich Universal fund Chairman David West, David West is smiling shrugging, said: „Listens to the statement of Steve, I could not find to oppose the reason of this agreement.” 巴菲特听完微笑地点了点头,看了眼另外一位萤火虫体系外董事,道富环球基金总裁大卫・韦斯特,大卫・韦斯特微笑着耸耸肩,道:“听完史蒂夫的陈述,我已经找不到反对这份协议的理由了。” Eric looks finally to Tom Murphy, Tom Murphy also slight bow, he is a conservative operator, but this time, although thought at heart as before this plan too has take risked, but he also realized that compares in the possible income, this risk is worth. 艾瑞克最后看向汤姆・墨菲,汤姆・墨菲也微微点了点头,他一直都是一个保守的经营者,不过这次,虽然心里依旧觉得这个计划太冒险了,但他也意识到,相比于可能的收益,这种冒险是非常值得的。 „Since this, this plan like this has determined, the following signing matters concerned company will inform everybody on time,” Eric said that also said: „That, since everybody today arrived here, took advantage that this opportunity discussed a next first three quarters group financial situation, Carolyn?” “既然这样,这份方案就这样确定了,后续的签约事宜公司会准时通知大家的,”艾瑞克说完,又道:“那么,既然大家今天都到了这里,就趁这个机会讨论一下前三季度的集团财务状况吧,卡洛琳？” Eric was saying, looks to group CFO Carolyn Eliot, Carolyn Eliot nods, opens the front to prepare the good document. 艾瑞克说着,看向集团首席财务官卡洛琳・艾略特,卡洛琳・艾略特点点头,翻开面前准备好的文件。 The morning conference ended, Eric and Katzenberg invited Buffett several people to have the lunch in the ABC Headquarters dining room together, left, Buffett drew Eric one side, said: „Will Eric, have the time next Thursday?” 上午的会议结束,艾瑞克和卡森伯格一起在abc总部餐厅邀请巴菲特几人吃过午餐,离开的时候,巴菲特将艾瑞克拉到一旁,道:“艾瑞克,下周四有时间吗？” Some Eric doubts, think that next Thursday was on November 2, own program has not arranged to that day, therefore nodded, said: „Naturally, Warren, I will stay in New York by November 10 probably, you know, after Victoria’s Secret Fashion Show conclusion.” 艾瑞克有些疑惑,想了想,下周四是11月2日,自己的日程还没有排到那一天,于是点头,道:“当然,沃伦,我大概会在纽约停留到11月10日,你知道的,维密大秀结束之后。” „Is this, when the time comes has a meeting, my some old friends, everybody want to see you, does not know that you are interested?” “是这样的,到时候有个聚会,我的一些老朋友,大家都想见见你,不知道你感不感兴趣？” The meeting of Buffett old friend, Eric remembers the Investment famous Grahame disciple to get together immediately, famous economist Benjamin Grahame is honoured as ‚the father of modern security analysis’, the status is equal to Einstein of physics circle, Buffett once was he in the student of Columbia University teaching time, afterward Buffett organized the famous Grahame disciple to get together personally, participated in this meeting is United States investment industry topest a group of entrepreneur, banker and fund Manager person. 巴菲特老朋友的聚会,艾瑞克立刻就想起了投资界大名鼎鼎的格雷厄姆门徒聚会,著名经济学家本杰明・格雷厄姆被尊称为‘现代证券分析之父’,地位相当于物理界的爱因斯坦,巴菲特就曾经是他在哥伦比亚大学教学时期的学生,随后巴菲特亲手组织了大名鼎鼎的格雷厄姆门徒聚会,参与这个聚会是美国投资行业最顶尖的一批企业家、银行家和基金经理人。 Along with the unceasing inflation of individual industry, Eric knows that the enterprise of his has occurring together to be inevitable with these capital profession big alligators. Buffett at will not invite bystander to attend this internal meeting, since has sent out the invitation to him, Eric silly will certainly not arrive at the rejection, even if not cooperate in the future, but knows with these people also absolutely is beneficial harmless. 随着个人产业的不断膨胀,艾瑞克知道他旗下的企业与这些资本行业大鳄产生交集是必然的。巴菲特可不会随意邀请外人参加这种内部聚会,既然向他发出了邀请,艾瑞克当然不会傻到拒绝,即使未来不会合作,但与这些人结识也绝对是有益无害。 Thinks that Eric also said: „Warren, can I lead companion?” 想了想,艾瑞克又道:“沃伦,我可以带同伴？” Buffett smiled, said: „Naturally does not have the issue, this is not considered as that the too official meeting, everybody will take the female companion.” 巴菲特笑了笑,道:“当然没问题,这并不算是太正式的聚会,大家都会带上女伴的。” Eric shakes the head, said: „No, is not the female companion, I meant that my good friend, Chris Hansson, he helps me govern the Firefly investment company now.” 艾瑞克摇头,道:“不,不是女伴,我是说,我的一个好朋友,克里斯・汉森,他现在帮我掌管萤火虫投资公司。” This type invests the meeting of big shots, cannot be too big to the direct help of Eric, but can make Chris harvest the unexpected personal connection resources absolutely, therefore Eric has thought quickly of him. 这种投资大亨们的聚会,对艾瑞克的直接帮助不会太大,但绝对能够让克里斯收获意想不到的人脉资源,因此艾瑞克很快就想到了他。 Buffett does to hesitate slightly, the nod said: „Does not have the issue, that is also very outstanding young people.” 巴菲特稍作沉吟,点头道:“没问题,那也是一个很出色的年轻人。” Saying, Buffett pulls out the memorandum to write down an address rapidly, gives Eric, said: „Next Thursday, in the evening seven o'clock.” 说着,巴菲特掏出备忘录迅速写下一个地址,交给艾瑞克,道:“下周四,晚上七点钟。” Eric receives to receive, the nod said: „Naturally, we will attend on time.” 艾瑞克接过来收好,点头道:“当然,我们会准时出席的。” Delivered the car(riage) to leave Buffett and the others, Eric and Katzenberg return to the ABC Headquarters building together. 将巴菲特等人送上车离开,艾瑞克与卡森伯格一起返回abc总部大楼。 Also stayed for two days in Manhattan, on October 31, Halloween previous the day, Eric on time hurried back to Hampton. 又在曼哈顿呆了两天,10月31日,万圣节前一天,艾瑞克准时赶回汉普顿。 Eath Hampton basically is the taking vacation small town, the summer in the fall after the knot, most people will return to Manhattan and other inhabited areas, the women and children once more have also moved to the densely population Southampton before Halloween, although here manor wants to be smaller than Eath Hampton, but actually some resident neighbors, during the holiday, will appear very lively. 东汉普顿基本上就是度假小镇,夏秋季节过后,大部分人都会返回曼哈顿等居住地,女人和孩子们也在万圣节前再次搬到了人口密集的南安普顿,虽然这里的庄园比东汉普顿要小很多,但却有很多常驻的邻居,节日期间也会显得非常热闹。 The private car drives into the manor, Eric gets out to enter the villa, sits on the living room sofa looked that the twin of television set out to welcome, it seems like Drew also came New York, the Metro Goldwyn Mayer stock issued additionally decides on December 9, Metro Goldwyn Mayer Chairman Frank Makasso basically stayed in New York these days, the girl just came today, except for celebrated Halloween together, should be also related with this matter. 座驾驶入庄园,艾瑞克下车走进别墅,坐在客厅沙发上看电视的双胞胎起身迎了上来,看来德鲁也来纽约了,米高梅的股票增发定在12月9号,米高梅总裁弗兰克・马卡索这段时间基本上就呆在纽约,丫头今天刚来,除了一起过万圣节,应该也与这件事有关。 Took off windproof coat with the help of twin, Eric sees two females, asked: „So to be how lonely, Drew, other people?” 在双胞胎的帮助下将风衣脱了下来,艾瑞克看着两女,问道:“怎么这么冷清,德鲁呢,还有其他人？” „Boss and Ms. Pacula went out to shop, Ms. Madsen was leading the young lady and young master is in the building.” “老板和帕库拉女士外出购物去了,马德森女士带着小姐和少爷在楼上。” „Oh, you continue to watch the television,” Eric was saying, has changed the shoes, walks toward the building. “哦,那你们继续看电视吧,”艾瑞克说着,又换了鞋子,朝楼上走去。 Two Lou Zhaoyang's living room gates are opening, Eric walks, saw that the Virginia back sits to oneself, as if holds a book to read anything, the side gathers round three kids. 二楼朝阳的一间起居室门开着,艾瑞克走进去,看到维吉尼娅背对自己而坐,似乎捧着一本书正在读着什么,身旁围着三个小家伙。 Walks with a smile, held in the arms Virginia to kiss in the woman light call. 笑着走过去,搂住维吉尼娅在女人轻呼声中亲了一下。 „, You scared to death me,” Virginia has hit on Eric, said with a smile. “啊,你吓死我了,”维吉尼娅在艾瑞克身上打了一下,笑着说道。 Eric lies on the sofa arm rest, looks to the books in Virginia hand: „What read?” 艾瑞克趴在沙发扶手上,看向维吉尼娅手中的书本:“读什么呢？” Virginia has hinted under title page toward Eric, as before is «Britain Encyclopedia». 维吉尼娅朝艾瑞克示意了下封面,依旧是一本《不列颠百科全书》。 Eric shook the head, looks to three kids, Hawaii is recent to Virginia, the attractive pupil, seemed waiting for sparklingly Virginia continues to read, another two are actually an ill and weary small appearance, Emma also prays for rescue looking to Eric, the big eye is bright and intelligent, appearance that as if momentarily must cry. 艾瑞克摇了摇头,看向三个小家伙,夏威夷离维吉尼娅最近,漂亮的眸子亮晶晶地,似乎在等待维吉尼娅继续读下去,另外两个却是一副恹恹的小模样,艾玛还求救似的望向艾瑞克,大眼睛水汪汪的,似乎一副随时就要哭出来的模样。 „Does not want to listen, come, Papa leads you to play,” Eric extended putting out a hand toward three kids, Hawaii did not have the sound, Emma and Kevin actually cheers to throw. “是不是不想听,来,爸爸带你们去玩儿,”艾瑞克朝三个小家伙伸了伸手,夏威夷没有动静,艾玛和凯文却欢呼着扑了上来。 Virginia actually does not want, holds on Eric: „Hello, you brought Emma to go to the hobby, Kevin stayed behind, I read three pages.” 维吉尼娅却不愿意了,拉住艾瑞克:“喂,你带艾玛去玩好了,凯文留下,我才读了三页呢。” Eric is helpless: „You thought that my son can understand?” 艾瑞克无奈:“你觉得我儿子听得懂么？” Virginia does not drop as before: „But Xiaxia could read, Kevin cannot fall is too far.” 维吉尼娅依旧不放手:“可是夏夏都会自己读了,凯文总不能落下太远。” „Do not toss about the child, two -year-old kid can understand anything, you also counted on that the Kevin three years old test Harvard.” “你别折腾孩子了,两岁多的小家伙能听懂什么,你还指望凯文三岁就考哈佛啊。” „But Xiaxia could read,” Virginia also mumbled one, in the vision was having some grievance instantaneously, looked bitterly to Eric: „You are the bias, Xiaxia so are intelligent.” “可是夏夏都会自己读了,”维吉尼娅又嘟囔了一句,目光里瞬间带着些委屈,恨恨地望向艾瑞克:“你就是偏心,夏夏那么聪明。” Eric is helpless: „Too does not reason with, the intelligence quotient of kid is I can control?” 艾瑞克更是无奈:“太不讲理了吧,小家伙的智商是我能控制的吗？” „In any case is your bias!” The Virginia expression is suffering from injustice, loses «Britain Encyclopedia» in hand before the Eric foot, transfers has carried to Eric, the whole person shrinks on the sofa.( To be continued.) “反正就是你偏心！”维吉尼娅语气更加委屈,将手里的《不列颠百科全书》丢在艾瑞克脚边,转过身背对艾瑞克,整个人缩在沙发上。(未完待续。)
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