The Lifetime TV Station inside story somewhat is eventually insufficient, the Eric inspection the year Lifetime TV Station broadcast playbill, in 1994 the annual time, Lifetime TV Station in the evening the prime time time interval only had distributed the soap opera that 11 low cost telecines as well as several relapses rebroadcast in the past, other time intervals' programs did not have any fresh idea. Lifetime电视台的底蕴终究还是有些不足,艾瑞克检查过去年Lifetime电视台的播放节目单,1994年全年时间,Lifetime电视台晚间黄金时段时段只发行了11部低成本电视电影以及几部反复重播的肥皂剧,其他时段的节目更是没有任何新意。 However, since «America's Next Top Model» and «Project Runway» had been the leading producer, accumulated the massive human spirits, then following , to continue to increase the program to invest then logically. 不过,既然《全美超模大赛》和《天桥骄子》已经带了个好头,积累了大量人气,那么接下来,继续增加节目投入便顺理成章。 „Terry, I acknowledged you said right, but this condition will quickly become the history, since Lifetime TV Station can build «Project Runway» and «America's Next Top Model», we naturally can also then continue to produce more very successful television programs. Although two Reality Show approximately will broadcast before new year, but Lifetime TV Station has decided to start the «America's Next Top Model» second quarter manufacture, tomorrow the spring files can get online on time, therefore, you definitely do not need to be worried about the Lifetime TV Station popularity issue.” “特里,我承认你说的没错,但这种状况很快就将成为历史,Lifetime电视台既然可以打造出《天桥骄子》和《全美超模大赛》,那么,我们当然也可以继续制作更多非常成功的电视节目。虽然两部真人秀将在新年以前大致播放完,但Lifetime电视台已经决定启动《全美超模大赛》第二季的制作,明天春季档可以准时上线,所以,你完全不必担心Lifetime电视台的人气问题。” Eric said that actually remembers Cindy to run to play the small thoughts at heart in the morning anxiously the appearance, somewhat is unconsciously funny. 艾瑞克说完,心里却想起辛迪上午巴巴跑来耍小心思的模样,不觉有些好笑。 «Project Runway» because of the playback period reason, one year two seasons temporarily was hopeless, therefore, Eric can only send to hope that Cindy can start the «America's Next Top Model» second quarter manufacture at the end of the year, to maintain the popularity that Lifetime TV Station just rose. 《天桥骄子》因为播放周期缘故,一年两季暂时是没指望了,因此,艾瑞克只能寄希望辛迪能够在年底开启《全美超模大赛》第二季的制作,以维持Lifetime电视台刚刚崛起的人气。 However, although his side has many workaholics, but Cindy and Linda two beauties actually obviously, one year do not manufacture two season, but must care about other lot of work, definitely is very exhausting. 但是,虽然他身边有很多工作狂,但辛迪和琳达两个大美人却明显不是啊,一年制作两季节目,还要顾及很多其他工作,肯定是非常累人的。 In the recent several days how Eric is calculating can convince Cindy, even also plans if necessary, increases some wage to her, then, this matter has not said with enough time, Cindy oneself delivered. 艾瑞克最近几天就在盘算怎么才能说服辛迪,甚至还计划必要的话,给她加一些薪水,然后,这件事还没来得及说出口,辛迪就自己送上门了。 Terry Semel not clear Eric at heart in thinking anything, sudden the happy expression on his face has regarded win naturally, hesitant moment, said: „Eric, 20 cents, this was the highest price that Warner can start out.” 特里・塞梅尔不清楚艾瑞克心里在想什么,自然而然地将他脸上突然出现的笑意当成了志在必得,犹豫了片刻,道:“艾瑞克,20美分,这是华纳能够开出的最高价格了。” Eric receives the smiling face, is looking at Terry Semel, said: „20 cents words, do not have the issue, Terry, but do I have a condition?” 艾瑞克收起笑容,望着特里・塞梅尔,道:“20美分的话,没问题,特里,不过我有一个条件？” Terry Semel puts out a hand saying: „Please say.” 特里・塞梅尔伸手道:“请说。” „Lifetime TV Station can with the Warner wired signature three years is divided into the contract fixedly, the price fixes in 20 cents. However, Warner wired needs to carry the Lifetime TV Station signal in all cable TV meals on all fronts.” “Lifetime电视台可以与华纳有线签署三年的固定分成合约,价格固定在20美分。不过,华纳有线需要在旗下所有有线电视套餐内全线搭载Lifetime电视台的信号。” „Eric, this is impossible,” Terry Semel shakes the head immediately. “艾瑞克,这不可能,”特里・塞梅尔立刻就摇头。 In the plan, attains the broadcast authorization, Warner wired will provide some carries the Lifetime TV Station cable TV meal needing the user to choose. The Lifetime TV Station audience is eventually limited, when the time comes, the Warner wired Lifetime TV Station subscription user, it is expected that in the user group foundation, will always subscribe the digit to increase to about 6 million, most will not be over the half of Warner wired 15 million total user. 计划中,拿到播放授权,华纳有线将提供部分搭载Lifetime电视台的有线电视套餐给需要的用户进行选择。Lifetime电视台的受众终究有限,到时候,华纳有线旗下Lifetime电视台的订阅用户,预计将会在原本用户群基础上,总订阅数字增加到600万左右,最多也不会超过华纳有线旗下1500万总用户的一半。 But Eric this time condition actually ambitiously wants the one breath to annex all consumer resources of Warner wired, stemming from that consideration, Terry Semel will not comply. 但艾瑞克此时的条件却是野心勃勃地想要一口气吞并华纳有线旗下的所有用户资源,无论是出于那种考虑,特里・塞梅尔都不会答应。 Eric to Terry the rejection of Semel too loudly had not responded that said: „Since this, Terry, another choice, the retransmission is divided to enhance to 30 cents, then, we can every year decide is divided into the price.” 艾瑞克对特里・塞梅尔的拒绝并没有太大反应,道:“既然这样,特里,那么,另外一种选择,转播分成提高到30美分,然后,我们可以每年重新商定分成价格。” Terry Semel shakes the head once more, said: „30 cents were too high, Eric, I just had said that Lifetime TV Station are most only the value 20 cents.” 特里・塞梅尔再次摇头,道:“30美分太高了,艾瑞克,我刚刚就说过,Lifetime电视台最多只值20美分。” Eric nods impartially, carries front coffee to drink one, said: „Since this, that today arrived here, Terry, I do not excel at the business negotiation actually, these matters are Jeffrey they are responsible for generally, you go back to consider, then sent for being good with the Firefly high-level contact.” 艾瑞克不置可否地点点头,端起面前的咖啡喝了一口,说道:“既然这样,那今天就到这里吧,特里,其实我并不擅长商业谈判,这些事情一般都是杰弗瑞他们负责的,你回去可以考虑一下,然后派人与萤火虫高层接触就好了。” Then, Eric also with an air of decorum looked at the watch, said: „Immediately was the lunchtime, waited for you to taste my family the Apple faction that I did not like eating this type of sweets generally, but Joan did is good.” 说完,艾瑞克还煞有介事的看了看手表,道:“马上就是午餐时间了,等下你可以尝尝我家的苹果派,我一般不太喜欢吃这种甜食的,但琼做得却非常不错。” Terry on the face of Semel becomes somewhat ugly, clearly, Eric this must use the stalling tactics. 特里・塞梅尔的脸上变得有些难看,很明显,艾瑞克这又是要用拖字诀了。 If in official business negotiation stage, without ten days of half a month, this matter basic on solution, Eric this was familiar with the Time Warner current condition obviously, Lifetime TV Station could tow, after all, Comcast and telematics also had other small cable television operator and satellite TV operator, actively was introducing Lifetime TV Station, Lifetime does not lack the channel, but Warner wired every day has the thousands user to drain, was impossible to tow again. 如果进入正式的商业谈判阶段,没有十天半个月,这件事根本就解决不了,艾瑞克这明显就是已经对时代华纳当前的状况了如指掌了,Lifetime电视台拖得起,毕竟,康卡斯特、远程通讯还有其他很多小型有线电视运营商、卫星电视运营商,都在积极地引进Lifetime电视台,Lifetime根本就不缺渠道,但华纳有线现在每天都有数以万计的用户在流失,根本不可能再拖下去了。 Terry Semel hesitated for several minutes, Eric knows that he was considering the advantages, did not disturb, was waiting for patiently. 特里・塞梅尔足足迟疑了几分钟,艾瑞克知道他在斟酌利弊,也不打扰,耐心地等待着。 After a while, Terry Semel opens the mouth to say finally once more: „Good, Eric, 25 cents, cannot be high.” 过了一会儿,特里・塞梅尔终于再次开口道:“好吧,艾瑞克,25美分,不能再高了。” Eric shakes the head, shrugs saying: „Terry, here has two choices, the actual 30 cents are not high, the ESPN retransmission expense is 1.3 USD. Moreover, I suggested actually you choose the first plan, believes me, in the next few years, the development of Lifetime TV Station will make all people be startled absolutely, when the time comes, it becomes conventional TV Station in all operator meals is the inevitable matter, Time Warner can also enjoy three years of small advantage to be divided into the price.” 艾瑞克摇头,耸肩道:“特里,我这里只有两种选择,其实30美分并不算高,ESPN的转播费用可是1.3美元呢。而且,我其实更建议你选择第一种方案,相信我,未来几年,Lifetime电视台的发展绝对会让所有人大吃一惊,到时候,它成为所有运营商套餐中的常规电视台是必然的事情,时代华纳还可以享受三年时间的便宜分成价格。” Terry Semel sees already the leeway that has not bargained back and forth, has saying: „Eric, since this, I will give you to answer tomorrow.” 特里・塞梅尔见已经没有讨价还价的余地,只好道:“艾瑞克,既然这样,我明天给你答复。” „Naturally does not have the issue,” Eric did not urge that he knows Terry the Semel recent two years are poor in the Time Warner situation, therefore the whole person also becomes some cautiously, including the cooperation of this type of small scale must with the group high level or the Board of Directors discussion. “当然没问题,”艾瑞克也不催促,他知道特里・塞梅尔最近两年在时代华纳的处境都不怎么好,因此整个人也就变得有些小心翼翼,连这种小规模的合作都要与集团高层或者董事会讨论。 ...... …… Next day, Eric received Terry the Semel telephone, Time Warner has finally chosen the second plan, will retransmit is divided to enhance to 30 cents. 第二天,艾瑞克接到了特里・塞梅尔的电话,时代华纳最终还是选择了第二种方案,将转播分成提高到30美分。 Sketch of specific cooperation plan naturally is responsible for by the management, Eric starts to pay attention to the issue of Lifetime TV Station program in some days afterward. 具体合作方案的拟定的当然由管理层负责,艾瑞克在随后一些日子开始关注起Lifetime电视台节目制作的问题。 At this time, no one has mentioned initially the budget scheme of that 100 million USD again, anybody is clear, wants the viewing ratio promotion of other Lifetime TV Station time interval programs to with «America's Next Top Model» and «Project Runway» popularity equal level, the investment of 100 million USD is in any event insufficient. 此时,谁也没有再提及当初那份1亿美元的预算计划,任何人都清楚,想要将Lifetime电视台其他时段节目的收视率提升到与《全美超模大赛》和《天桥骄子》人气相等的水平,1亿美元的投入是无论如何都不够的。 Firefly Group and Hearst Communications aspect most issue of concern, how is can maintain the formidable popularity that two Reality Show bring as far as possible. 萤火虫集团和赫斯特集团方面最关心的问题,都是如何能够尽可能地维持两部真人秀带来的强大人气。 Naturally, the answer is also simple, produces or purchases more high-quality television programs. 当然,答案也非常简单,制作或者购买更多优质的电视节目。 „I have communicated with Headquarters that side, Lifetime the files can attain «Sleepless in Seattle» and «Ghost» and 《Pretty Woman》 these three in the spring of next year receive the movie telecast power that the female welcome,” in ABC Headquarters office, Annie Swiney is reporting the recent work achievement to Eric. “我已经与总部那边沟通过了,Lifetime明年春季档可以拿到《西雅图夜未眠》、《人鬼情未了》和《风月俏佳人》这三部非常受女性欢迎的电影播映权,”ABC总部办公室里,安妮・斯威尼向艾瑞克汇报着最近的工作成果。 Three movie initial Box Office achieved several billions USD, even if crosses for several years, the single broadcast power price also maintained at million USD above, although with belonging to Firefly Group, but the finance among various departments must calculate clearly, naturally, Lifetime TV Station will also attain a very preferential price. 三部影片当初的票房都达到数亿美元,哪怕已经过了几年,单次的播放权价格也维持在百万美元以上,虽然同属于萤火虫集团,但各部门之间的财务还是要核算清楚的,当然,Lifetime电视台也会拿到一个非常优惠的价格。 Eric sits in meeting table other one side, is reading Annie Swiney submits to his work memorandum, asked: „How do you plan to arrange their broadcast plans?” 艾瑞克坐在会议桌另外一边,翻看着安妮・斯威尼递交给自己的工作备忘录,问道:“那你打算怎么安排它们的播放计划？” „As the leader, with recommend our next year new operas, Lifetime altogether has attained six broadcast power. Conventional prime time every week 22 hours, but the Lifetime TV Station strength is not enough to cover the entire time interval, therefore, I planned that in the spring of next year the files will start, will build every week Sunday to the Thursday every day two hours with emphasis, on Friday Saturday every day one hour, will amount to 12 hours of prime time programs.” “作为前导,用以推介我们明年的新剧,Lifetime总共拿到了六次播放权。常规的黄金时段每周22个小时,但Lifetime电视台的实力不足以覆盖整个时段,所以,我打算明年春季档开始,重点打造每周周日到周四每天两小时,周五周六每天一小时,总计12个小时的黄金时段节目。” Under normal conditions, only then three big TV Station of tradition can complete to cover every week 22 hours of prime times, even if current Fox TV Station has not been this degree, the Fox prime time program per week also has 18 hours now. 通常情况下,只有传统的三大电视台能够完成覆盖每周22个小时的黄金时段,哪怕是当前的福克斯电视台也没有达到这种程度,福克斯每周的黄金时段节目现在也只有18个小时。 Eric to Annie Swiney's program arrangement plan is very satisfactory, nodded, asks: „The «Sex and the City» original works and first two volumes of script have you looked?” 艾瑞克对安妮・斯威尼的节目编排计划很满意,点了点头,问道:“《欲旺都市》的原著和前两集剧本你都看过了吗？” „Un,” Annie Swiney nods. “嗯,”安妮・斯威尼点头。 „Do you think what kind of?” “那你觉得怎么样？” Annie Swiney thinks that said: „Bold, vanguard, fashion, but also the exquisiteness and cunningness of some concubines, I like this story, believes that the female audience also likes.” 安妮・斯威尼想了想,道:“大胆,前卫,时尚,还有些小女人的细腻和狡黠,我个人非常喜欢这个故事,相信女性观众也非常喜欢的。” Eric smiled, said: „Said right . Moreover, the vanguard and fashion, these two glossaries can definitely serve as in the future the standard of Lifetime TV Station manufacture program, although in the user survey process, we discovered that «America's Next Top Model» and «Project Runway» has about 30% male audiences, but do not think expands the TV Station audience surface. TV Station of entire ages, that is several big public TV Network matters. We want is accurate localization, Lifetime TV Station must sew the audience group in 18 to 35 years old stubbornly power of consumption formidable the fashionable women, the female who and revolves this ages produces the television program.” 艾瑞克笑了笑,道:“说的没错,而且,前卫和时尚,这两个词汇完全可以用作未来Lifetime电视台制作节目的标准,虽然在用户调查过程中,我们发现《全美超模大赛》和《天桥骄子》都有着将近30%的男性观众,但你们千万不要想着拓宽电视台的受众面。全年龄段的电视台,那是几大公共电视网的事情。我们要的就是精准定位,Lifetime电视台一定要将观众群死死钉在18到35岁之间消费能力强大的时尚女性群体,并围绕这个年龄段的女性制作电视节目。” „Eric, in this case, the Lifetime TV Station development potential certainly will be limited, 18 to 35 between young women eventually is minority,” Annie Swiney has drawn a not too big nor too small circle on the paper , to continue saying: „You look, if this is the women between 18 to 35 years old, we in the process of manufacture program, need to consider frequently their demand, then, the program theme again was limited in a smaller circle, the theme in this small group, definitely some females does not like, some audiences will drain then, then the circle becomes smaller, getting smaller......” “艾瑞克,这样的话,Lifetime电视台的发展潜力会受到一定的限制,18到35之间的年轻女性终究是少数,”安妮・斯威尼在纸上画了一个不大不小的圆圈,继续道:“你看,如果这是18到35岁之间的女性群体,我们在制作节目的过程中,需要时刻考虑到她们的需求,然后,节目题材就再次被限到更小的圈子里,在这个小圈子里的题材,肯定还是有一部分女性不喜欢的,那么,有些观众就会流失,然后圈子变得更小,越来越小……” Eric received Annie with a smile the written records in Swiney hand, beyond the circle that in she just drew has drawn a bigger circle, said: The direction that „you consider is not right, I guess that this circle should refers to the North America female audience, but beside North America, Europe and Asia, as well as Latin America and other quantity huger audience communities. So long as we can the careful operation in this female audience community, the manufacture massive high-quality goods television program, forms more and more firm name effect, then, the Lifetime television signal can broader a market to North America carry on the radiation, I hope that you can do not limit the vision to North America, but must take a broad view at the world. Your future operation objectives must make in this world all females have an ingrained impression to Lifetime, that is, the Lifetime TV Station program is the fashionable windvane, is the topic source between females, had better be able achieve, if has not looked at Lifetime, a girl is very difficult to integrate the surrounding feminine circle the situation.” 艾瑞克笑着接过安妮・斯威尼手中的纸笔,在她刚刚画出的圆圈外画了一个更大的圈,道:“你考虑的方向不对,我猜这个圈子应该是指北美的女性观众吧,但在北美之外,还有欧洲、亚洲、以及拉美等数量更加庞大的观众群体。只要我们能够在这一段女性观众群体中精心运作,制作大量精品电视节目,形成越来越坚固的品牌效应,那么,Lifetime的电视信号就能够向北美以外更加广阔的市场进行辐射,我希望你能不要将眼光局限于北美,而是要放眼全世界。你未来的经营目标是要让这个世界上所有的女性都对Lifetime产生一种根深蒂固印象,那就是,Lifetime电视台的节目就是时尚风向标,就是女性之间的话题源泉,最好能够达到如果没有看过Lifetime,一个女孩就很难融入周围女性圈子的地步。” Annie Swiney show opens the eyes, to the Eric ambitious plan is very surprised, the subconsciousness asked: „, Can really such?” 安妮・斯威尼秀目微睁,对艾瑞克野心勃勃的规划很是惊讶,下意识问道:“真的,可以这么样吗？” „In 1980 Theder Turner founds CNN time, almost all people ridiculed his overreaching oneself, because the media circles think ingrained the specialized news channel was impossible to make money, but the result, the present CNN news network has spread the entire world, the profit and three Major TV Networks that every year had were equally matched, this was the possibility.” “1980年特德・特纳创建CNN的时候,几乎所有人都嘲笑他的不自量力,因为传媒界根深蒂固地认为专业的新闻频道是不可能赚钱的,但结果呢,现在的CNN新闻网络已经遍及了整个世界,每年产生的利润与三大电视网不相上下,这就是可能性。” „Good,” Annie Swiney shrugs, said: „Perhaps, I am a pesimist, but you are just opposite.” “好吧,”安妮・斯威尼耸耸肩,道:“或许,我是一个悲观主义者,而你刚好相反。” „You said that reminds me of a few words, performs the maximum effort, prepares for the worst.” “你这么说让我想起一句话,尽最大的努力,做最坏的打算。” Annie Swiney lifted the hand to rest one's chin in one's hands, looks are many for several points to appreciate to the Eric look, said with a smile lightly: „Hehe, Eric, you are not 100% places were self-confident.” 安妮・斯威尼抬手托腮,望向艾瑞克的眼神里多了几分欣赏,轻笑道:“呵呵,艾瑞克,原来你也不是100地自信啊。” „Even if several months ago, who can think that a Lifetime TV Station grade of program will have the more than 4 million person simultaneously to watch, the prospect that therefore, I described existed. Since there is this kind of latent gold ore, we must do, naturally is as far as possible digs it.” “哪怕是几个月前,谁能够想到Lifetime电视台一档节目会有400多万人同时收看呢,所以,我描绘的这种前景是存在的。既然有这样一处潜在的金矿,我们要做的,当然就是尽可能把它挖出来。” Annie Swiney lowers the head to flip the program plan form originally, said: „, If more conservative, starting from this year, Lifetime TV Station can have the good profit. But if according to your idea, takes the route that strives for perfection, the investment of program definitely dramatically will increase, perhaps the next 2-3 years, Lifetime TV Station will not have anything to benefit moistened.” 安妮・斯威尼低头翻了翻原本的节目制作计划表格,道:“、如果保守一些,从今年开始,Lifetime电视台就可以产生不错的盈利。但如果按照你的想法,走精益求精的路线,节目制作的投入肯定会大幅增加,未来两三年,或许Lifetime电视台都不会有什么利润了。” „Firefly is not listed company, therefore, you do not need to drop longer-term development plan for the wealth report completely.” “萤火虫又不是上市公司,所以,你完全不用为了财报而放弃更加长远的发展计划。” „Yes,” Annie Swiney smiled, said: „Since Big Boss does not care, I have gone about something with a free hand, um, I originally will plan plan.” “是啊,”安妮・斯威尼又笑了笑,道:“既然大老板都不在意,我就放手去做了,嗯,我会将原本的计划重新规划一下。” Eric nods with a smile: „I can not want profit temporarily, but if cannot achieve enough yearly rate, the big club will hit Oh in the same old way.” 艾瑞克笑着点头:“我可以暂时不要利润,但如果达不到足够的年增长率,照样会大棒子打下来哦。” „, Boss, if in your words is having certain wicked interests, told other woman.” “呵,老板,如果你这句话里带着某些恶趣味的话,还是跟别的女人说去吧。” Finishes talking the matter, Annie Swiney has tidied up front document, hugs sets out to be just about to leave in the bosom, remembers anything, asked: „Was right, evening's party will you participate?” 谈完事情,安妮・斯威尼收拾了一下面前的文件,抱在怀里起身正要离开,想起什么,问道:“对了,晚上的派对你会参加吗？” «America's Next Top Model» and «Project Runway» has made so bright eye progress, the company must certainly express, celebrates party to decide tonight. 《全美超模大赛》和《天桥骄子》取得了如此亮眼的成绩,公司肯定要表示一下,庆祝派对就定在今晚。 Eric nodded, said: „I will go . Moreover, you call to invite «Sex and the City» author Candace Bushnell, I thought the place that first two volumes of script some need to revise, the following plot, I planned discussed with her. Oh, called Elizabeth Hulley, let her and Candace one side Bushnell saw ahead of time, chats the Heroine matter.” 艾瑞克点了点头,道:“我会去的,另外,你打电话邀请一下《欲旺都市》的作者坎迪斯・布什奈尔,我觉得前两集的剧本有些需要修改的地方,还有后续的剧情,我打算跟她商量一下。哦,也叫上伊丽莎白・赫利,让她和坎迪斯・布什奈尔提前见一面,聊聊女主角的事情。” Annie Swiney is also clear Eric not to have the too much time specially with Candace Bushnell discussed that script matter, can only seize every opportunity while the party opportunity, nodded, sees other Eric not instruction, this turns around to leave. 安妮・斯威尼也清楚艾瑞克没有太多时间专门与坎迪斯・布什奈尔讨论剧本的事情,只能趁着派对的时机见缝插针,点了点头,见艾瑞克没有其他吩咐,这才转身离开。