„Before then, although on the Internet presented all kinds of personal websites, but these need enough specialized computer technology foundation to realize. The Yahoo personal web page service, will break this limit, regardless of you is a student, chef, painter, singer, professional model, plumer and housewife, so long as you think that you can open the personal web page through Yahoo, demonstrates itself heartily.” “在此之前,虽然互联网上已经出现了各种各样的个人网站,但这些都需要足够的专业计算机技术基础才能够实现。雅虎的个人主页业务,将打破这一限制,无论你是一个学生、厨师、画家、歌手、模特、水管工、家庭主妇,只要你想,你都可以在通过雅虎开设个人主页,尽情地展示自己。” Jeff Locke said these words at the same time, the remote control in hand presses down in turn, on the big silver screen presented the personal web page users from various trades and occupations, these people are the Yahoo personal web page test phase receive the user who the invitation participates in the experience, many from the political, business, Hollywood as well as technology industry and other circle in public figures. 杰夫.洛克说这些话的同时,手中的遥控器依次按下,身后的大银幕上出现了来自各行各业的个人主页用户,这些人都是雅虎个人主页测试阶段收到邀请参与体验的用户,其中不乏来自政界、商界、好莱坞以及科技行业等圈子里的社会名人。 Summarizes the cardinal principle concept of personal web page, Jeff Locke cuts the big silver screen picture , to continue saying: „The Yahoo personal web page, through the interests and region two big classification methods, will come from the users in United States and even world connects closely on an invisible big net, in this standing net, you not only can demonstrate itself to all people, in the meantime, lets us only through a personal computer, does not need to take a long journey, does not need to participate in the frequent social activities, can find situated in the friend who other world corners all have a common goal......” 简述完个人主页的大体概念,杰夫.洛克切换大银幕画面,继续道:“雅虎的个人主页,通过兴趣和地域两大分类手段,将来自美国乃至世界各地的用户紧密地连接在一张无形的大网上,在这张网中,你不但可以向所有人展示自己,同时,也让我们只通过一台个人计算机,不必远行,不必参与频繁的社交活动,就可以找到位于世界其他角落所有志同道合的朋友……” In the assembly hall breaks out slating applause, Bill Gates again responded from ponder that looks Jeff Locke that the stage having an audience with the emperor people nodded, has decided at heart. 当礼堂内响起雷鸣般的掌声,比尔.盖茨才从再一次的沉思中反应过来,看了眼台上朝众人点头致意的杰夫.洛克,心里已经打定主意。 Although has missed the last chance of join browser software, but Microsoft can launch Internet service of web portal this quite easy imitation, since recently, Microsoft had carried on the probe to the majority senior management of Yahoo, Bill Gates clearly other has also intended to step in the Internet industry the science company also to have similar movement. 虽然已经错失了入局浏览器软件的最后机会,但微软还是可以展开门户网站这一比较容易模仿的网络媒体业务的,这些日子以来,微软就已经对雅虎的大部分高层管理进行过试探,比尔.盖茨也清楚其他一些有意涉足互联网产业的科技公司也都有类似的动作。 In the Yahoo four main high levels, CEO Ian Gunier manages the overall situation, is responsible for the Yahoo overall enterprise development strategy formulation. Jeff Locke is responsible for Yahoo web portal as well as the operation of related software product. Steve Mitnick is responsible for the Yahoo technical research and development, last joins Yahoo time late Tina Brown to be responsible for the Yahoo information department. 雅虎的四位主要高层中,eo伊恩.格尼尔统管全局,负责雅虎整体的企业发展策略制定。杰夫.洛克负责雅虎门户网站以及相关软件产品的运营。史蒂夫.米特尼克负责雅虎技术研发,最后一位加入雅虎时间较晚的蒂娜.布朗负责雅虎资讯部门。 Since decides to develop the web portal service, then, these four people, will be familiar with the web portal operation rule Jeff Locke to dig Microsoft, without doubt can play the twice the result with half the effort effect. And. In the preliminary probe, Bill Gates also discovered that in several high levels, Jeff Locke is wins over a popular actor from another company by offering higher pay behavior manner most Ai younger sister's that to Microsoft, according to obtaining news, this is mainly stockholder's rights reward share that because Jeff Locke to will soon attain is discontented. 既然决定发展门户网站业务,那么,这四个人当中,将熟悉门户网站运营规则的杰夫.洛克挖到微软,无疑能够起到事半功倍的效果。而且。在前期的试探中,比尔.盖茨也发现,几位高层里,杰夫.洛克是对微软挖角行为态度最暧妹的那个,根据得到的消息,这主要是因为杰夫.洛克对即将拿到的股权奖励份额不满。 The release conference ended, the honored guests outward walk in abundance, then Yahoo will hold the entertainment banquet in nearby hotel. Bill Gates set out beckoning to let sit a moment ago comes in nearby assistant, told the opposite party and Jeff Locke in a low voice approximately one next time. Then looks to smile walked toward Eric and the others. 发布会结束,嘉宾们纷纷朝外走去,接下来雅虎将在附近的酒店举行招待宴会。比尔.盖茨起身招手让刚才坐在附近的助理过来,低声吩咐对方与杰夫.洛克约一下时间。然后面露微笑地朝艾瑞克等人走去。 The Yahoo network product release conference causes the strong reaction through the form of television relay, afterward two days Boston held one after another also captured the multimedia attention in Technology Alliance and Advertisement Alliance that release conference. 雅虎网络产品发布会通过电视转播的形式引起强烈反响,随后两天在波士顿陆续举行的技术联盟和广告联盟发布会也吸引了更多媒体的目光。 Attends the relevant activities at the same time, Eric other time were also taken by the dense and numerous business. 出席相关活动的同时,艾瑞克的其他时间也都被密密麻麻的事务占据。 The Yahoo scale is getting bigger and bigger, the office originally appears more and more crude . Moreover, stemming from the security need, Yahoo is not suitable to continue to stay in the office originally. 雅虎的规模越来越大,原本的办公场所就显得越来越简陋,而且,出于保密需要,雅虎也不适合继续呆在原本的办公场所内。 The Yahoo high level with Eric is hopes that Yahoo can construct the appropriation enterprise campus, but this matter is impossible to get it done in one action. 雅虎高层和艾瑞克都是希望雅虎能够建设专有的企业园区,但这种事情也不可能一蹴而就。 After choice. Eric has decided on the Massachusetts main road finally an office building of 30 level, shortly after this building just completed. Has not sold and hired with enough time, therefore the Eric decision will put in order a building to rent completely, temporarily as Yahoo Headquarters, when several years later the Yahoo enterprise campus completes to move again. 经过挑选。艾瑞克最终敲定了马萨诸塞大道上一栋三十层的办公大楼,这栋大楼刚刚建成不久。还没有来得及销售和出租,于是艾瑞克决定将整栋楼全部租下来,暂时作为雅虎的总部,等几年后雅虎企业园区建成再搬出去。 Moreover, although Yahoo has cancelled the listing plan temporarily, but Steve Case actually hopes that AOL can start the listing plan. Jorma Ollila also hopes that the Nokia stock can trade in the New York exchange license. Besides raising some funds, this behavior is also helpful to Nokia entering the United States market. Eric has to find the time 11 to hold the detailed discussion on these issues with them. 另外,虽然雅虎暂时取消了上市计划,但史蒂夫.凯斯却希望美国在线能够开启上市计划。约玛.奥利拉也希望诺基亚股票能够在纽约交易所挂牌交易。除了筹集部分资金外,这种行为还有助于诺基亚打入美国市场。艾瑞克不得不抽出时间11就这些问题与他们进行详细讨论。 Besides these, Eric also separately has carried on the face-to-face talk on the result and Yahoo of stockholder's rights reward plan several high levels, although some people appeared left the tendency of Yahoo, but Eric hopes that can detain these people as far as possible. 除了这些,艾瑞克还分别就股权奖励方案的结果与雅虎的几位高层进行了面谈,虽然一些人已经出现了离开雅虎的倾向,但艾瑞克还是希望能够尽可能挽留这些人的。 In this process. Most makes Eric be caught off guard, is Jeff Locke. 这个过程中。最让艾瑞克措手不及的,就是杰夫.洛克。 In stockholder's rights reward plan that draws up initially, four main high levels, Ian Gunier and Steve Mitnick will obtain the 3 million stock Yahoo stock, Jeff Locke is the 2 million stock, Tina Brown is the 1 million stock. 初步拟定的股权奖励方案中,四位主要高层,伊恩.格尼尔和史蒂夫.米特尼克都将获得300万股雅虎股票,杰夫.洛克为200万股,蒂娜.布朗为100万股。 As initially had not merged the superintendents in beforehand three companies, the Jeff Locke stockholder's rights reward share compared with Ian Gunier and Steve Mitnick wants few 1 million stocks, in the heart to produce discontentedly is not difficult to expect. 作为当初还没有合并之前三家公司的管理者,杰夫.洛克的股权奖励份额比伊恩.格尼尔和史蒂夫.米特尼克要少100万股,心中产生不满也不难预料。 Just, Eric did not think that this plan has to lose fairly, Ian Gunier controls the entire Yahoo development overall situation, and is responsible for establishment of Yahoo Technology Alliance and Yahoo Advertisement Alliance personally, the Yahoo current many advertisement collaborator and customers are Ian Gunier personally discuss. In addition, Steve Mitnick as chief technology officer, is responsible for the technical research and development of Yahoo all products, itself also has the talent technical talent, these two work achievements of people, compare without doubt are only responsible for the Yahoo gateway operation Jeff Locke wanting splendid many merely. 只不过,艾瑞克也并不觉得这份方案有失公平,伊恩.格尼尔掌控整个雅虎的发展全局,并亲自负责雅虎技术联盟和雅虎广告联盟的建立,雅虎目前的很多广告合作者和客户都是伊恩.格尼尔亲自谈下来的。此外,史蒂夫.米特尼克作为首席技术官,负责雅虎旗下所有产品的技术研发,本身也有着天才般的技术才华,这两个人的工作成果,无疑比仅仅只负责雅虎门户运营的杰夫.洛克要出色的多。 After all, present Yahoo and previous life are different, it is not only only independent web portal, has the instant messenger software, browser and other services. Although web portal without doubt is Yahoo at present the most dazzling department, but discussed to the Yahoo importance, Jeff Locke actually fell behind Ian Gunier and Steve Mitnick. 毕竟,现在的雅虎与前世不同,它已经不仅仅只是单独的门户网站,旗下拥有即时通讯软件、浏览器等多项业务。虽然门户网站无疑是雅虎目前最耀眼的部门,但论起对雅虎的重要性,杰夫.洛克却已经落在了伊恩.格尼尔和史蒂夫.米特尼克后面。 Five days of pass fast, unknowingly are on July 14. 五天的时间过得飞快,不知不觉已经是7月14日。 The Yahoo annual meeting formally ended this afternoon, the majority of honored guests left Boston. 雅虎年会今天下午正式结束,大部分嘉宾都已经离开了波士顿。 Eric also planned to leave this afternoon, because something have not been solved, has to drag tomorrow morning. 艾瑞克本来也打算今天下午离开,但因为一些事情没有解决完,不得不拖到明天上午。 The time is 7 : 30 pm, Eric and Chris leave Yahoo Headquarters, walks shoulder to shoulder on the sidewalk of Massachusetts main road, not near-earth with several forms. Is their assistants and bodyguards. 时间已经是晚上七点半,艾瑞克和克里斯离开雅虎总部,并肩走在马萨诸塞大道的人行道上,身后不远不近地跟着几个身影。是两人的助理和保镖。 „Said that he has determined Microsoft?” Chris kicks the roadside an under foot pebble, asks Eric said. “这么说,他已经确定去微软了？”克里斯将脚下一颗小石子踢到路边,开口问艾瑞克道。 Eric nodded, although he has arrived at 2 200,000 stocks the pricetag finally, but cannot leave behind Jeff Locke finally. 艾瑞克点了点头,虽然他最后将价码开到了220万股,但最终还是没能留下杰夫.洛克。 The enemy insisted that must with Ian Gunier and Steve Mitnick suitable 3 million stock, be willing to continue to remain. Eric is impossible to pay the opposite party these many, has smiled reluctantly, Eric said: „Actually, this was also good, making Microsoft have a direction diligently, Gates will not jump to disturb with us.” 对方坚持要与伊恩.格尼尔、史蒂夫.米特尼克相当的300万股,才肯继续留下来。艾瑞克却不可能支付对方这么多,无奈地笑了下,艾瑞克道:“其实,这样也好,让微软有一个努力的方向,盖茨就不会跳出来跟我们捣乱了。” Although has formed formidable technology and patent barrier, in the Eric heart to dreading of Microsoft has not reduced slightly. 虽然已经形成了强大的技术和专利壁垒,艾瑞克心中对微软的忌惮丝毫没有降低。 After all, Yahoo many software need to operate in the Microsoft operation system platform in the future, once Microsoft were compelled anxiously. Has no consideration for face forcefully, Yahoo will fall into absolutely greatly troublesome. Although this possibility is not high, but exists after all. In the previous life memory, after dominating the operating system domain, the manner of Microsoft to same profession competitor may always utterly destroy. 毕竟,雅虎的很多软件将来都需要在微软操作系统平台上运行,一旦微软被逼急了。强行撕破脸,雅虎绝对会陷入大麻烦。虽然这种可能性不高,但毕竟存在。前世的记忆里,称霸操作系统领域之后,微软对同行业竞争者的态度可从来都是斩尽杀绝的。 Chris can also realize that worry of Eric, nods, said: „Now the matter has completed, you thought that this time effect is what kind of?” 克里斯也能够体会到艾瑞克的担忧,点点头,道:“现在事情已经做完了,你觉得这次的效果怎么样？” For these days made such big noise in Boston. To mislead other competitors, although Eric has explained some with him. But Chris cannot definitely such achieve the bottom to have the effect. 这几天在波士顿闹出这么大动静。就是为了将其他竞争者引入歧途,艾瑞克虽然与他解释过一些。但克里斯还是不能肯定这么做到底有没有效果。 „You were not saw,” on the Eric face showed the look that relaxed actually, said: „Since Microsoft chose has poached Jeff Locke, that at least, the following two years he will not create to us too threatens greatly.” “你不是已经看到了吗,”艾瑞克脸上倒是露出放松的神色,道:“既然微软选择了挖走杰夫.洛克,那至少,接下来两年他就不会对我们造成太大威胁了。” According to the experience of previous life, afterward Yahoo and Google. Actually is two concept completely different Internet enterprises. 根据前世的经验,后来的雅虎和谷歌。其实就是两个概念完全不同的互联网企业。 Yahoo is a science company, rather it is a media company. But concentrates on Google of search engine is an authentic science company. 与其说雅虎是一个科技公司,倒不如说它是一家传媒公司。而专注于搜索引擎的谷歌才是一家正宗的科技公司。 In the reality media company also has all kinds of thresholds, but in the Internet world, this threshold actually low fearfulness, even arrived afterward. The independent individual can conduct the Internet media service, is so-called from media. 现实中传媒公司还有着各种各样的门槛,但在互联网世界,这种门槛却低的可怕,甚至到后来。单独的个体就能够经营互联网媒体业务,也就是所谓的自媒体。 In this admittance threshold extremely low situation, the website focusing on media information will be in flood in the future more and more, wants to become the Internet giant by the content superiority purely, is almost impossible. Concentrates on like Google the search engine service of Internet huge information integration, will be the mainstream in future Internet enterprise. 在这种准入门槛极低的情况下,以媒体信息为主的网站未来将越来越泛滥,想要单纯凭借内容优势成为互联网巨头,几乎是不可能的。像谷歌那样专注于互联网庞大信息整合的搜索引擎业务,才是未来互联网企业的主流。 Reason that previous life Yahoo cannot escape the destiny that is doomed to decline after multiple reform, the primary cause lies, it cannot makes a resolution throughout in own media attribute and technical attribute, finally, although boiled compared with same time AOL for more than ten years, cannot escape the final fate. 前世的雅虎之所以经过多次改革都没能摆脱注定衰落的命运,主要原因就在于,它始终都没能在自身的传媒属性和科技属性上做出一个决断,最终,虽然比同期的美国在线多熬了十多年,还是逃不脱最终的宿命。 The Eric recent several days a series of movements, are guide other competitors to concentrate on developing the Internet media service, is web portal. 艾瑞克最近几天的一系列动作,就是引导其他竞争者专注于发展互联网传媒业务,也就是门户网站。 Eric also specially in two days of previous profession exchange conferences, irresponsibly talked nonsense for this reason, three Major TV Networks in web portal and reality carried on analogies vividly, web portal and Advertisement Alliance collaborator's relations described that was cooperation of TV Network with allying TV Station, and indulged in unbridled propaganda that its prospects for development, predict that so long as Internet users achieved in the reality the half of television user, then, the web portal earning scale will surpass TV Network in reality. 艾瑞克为此还特意在两天前一次行业交流会议上,信口开河地胡说八道,将门户网站与现实中的三大电视网进行形象地类比,把门户网站与旗下广告联盟合作者的关系形容为电视网与加盟电视台的合作关系,并大肆宣扬其发展前景,预测只要互联网用户人数达到现实中电视用户的一半,那么,门户网站的营收规模就将超过现实中的电视网。 From the response of scene, many people had believed at that time obviously, even after the meeting had ended, Steve Case exchanges with Eric, hopes that can expand the investment of AOL gateway service. 从当时现场的反应来看,很多人明显是相信了,甚至在交流会结束后,史蒂夫.凯斯就与艾瑞克交流,希望能够加大美国在线门户业务的投入。 Although under Eric initial convincing, Steve Case had determined that AOL will concentrate on the role of Internet service provider, but Eric has not requested AOL to give up the web portal service, this service in the several years later Internet bubbles, but can play to the AOL stock price inspires the function greatly. 虽然在艾瑞克当初的说服下,史蒂夫.凯斯已经确定美国在线会专注于互联网服务提供商的角色,但艾瑞克并没有要求美国在线放弃门户网站业务,这项业务在几年后的互联网泡沫中,可是能够对美国在线股价起到非常大提振作用的。 Eric had not attacked Steve Case at that time, accepted the request of opposite party refreshedly, and is willing to provide part of technical support to the opposite party. 艾瑞克当时也没有打击史蒂夫.凯斯,爽快地答应了对方的要求,并愿意向对方提供一部分技术支持。 When many people altogether study diligently web portal that is doomed to decline, in fact, all people likely do not know that Eric most cares, is actually above the Yahoo gateway homepage, that seems like the common Yahoo search tool. For these years, he unintentionally has been inviting to be responsible for Steve Mitnick of technical research and development increasing to the development of intellectualized search engine technology. 当很多人都一股脑去钻研注定衰落的门户网站时,实际上,所有人很可能都不知道,艾瑞克最在乎的,却是雅虎门户网页上方,那个看似不起眼的雅虎搜索工具。这几年来,他一直都在有意无意地邀请负责技术研发的史蒂夫.米特尼克加大对智能化搜索引擎技术的开发。 They chat, quick has arrived at outside the staying hotel, Chris caught the eye toward two buildings passes the bright dining room to look at one, said to Eric: „Jeff. Beizuosi should above, couple of days ago you suddenly retract from an engagement, he was not happy that I have spent very big strength talent and opposite party came to an arrangement about the condition.” 两人聊着天,很快就走到了下榻的酒店外,克里斯抬眼朝二楼透着亮光的餐厅看了一眼,对艾瑞克道:“杰夫.贝佐斯应该已经在上面了,前两天你突然爽约,他可是非常不高兴,我花了很大力气才与对方谈妥了条件。” Eric planned at night the day before yesterday and Jeff. Beizuosi met with, discusses about increasing to the matters concerned of Amazon investment, but was delayed by other matters at that time, planned eight o'clock to return to the hotel, in fact actually towed 8 : 30, their meetings naturally malingered, over the two days did not have the time, Eric only to entrust Chris and Jeff. Beizuosi contacts, is good because, effect is good. 艾瑞克本来计划前天晚上与杰夫.贝佐斯会面,谈论关于增加对亚马逊投资的事宜,但当时被其他事情耽搁,原本计划八点钟回酒店,实际上却拖到了八点半,两人的会面自然泡汤,这两天也没有时间,艾瑞克只能委托克里斯与杰夫.贝佐斯接触,好在,效果不错。 According to Chris and Jeff. The agreement that Beizuosi reaches, in the next few years, will directly be responsible for financing to Amazon electronic business web site by the Firefly investment, Firefly pledged that does not participate in the management of Amazon, to express sincerity, Firefly will invest to Amazon will pour into the fund that will receive in exchange for Amazon may transform the preference shares. 根据克里斯与杰夫.贝佐斯达成的协议,未来几年,将由萤火虫投资直接负责对亚马逊电子商务网站的融资,萤火虫承诺不参与亚马逊的经营,为了表示诚意,萤火虫投资向亚马逊注入的资金将换取亚马逊的可转换优先股。 The so-called preference shares, do not have the voting rights but to have the stock of first drawing bonus power. 所谓优先股,就是没有投票权但拥有优先分红权的股票。 Amazon that the Firefly investment has may transform the preference shares, after Amazon IPO, automaticswitching to have the common share of voting rights. 萤火虫投资持有的亚马逊可转换优先股,将在亚马逊ipo之后,自动转换为拥有投票权的普通股。 This agreement, can urge Jeff. Beizuosi postpones the Amazon IPO time as far as possible, the Firefly investment can also in this process, obtains many Amazon stocks. Chris estimated that in Jeff. Beizuosi determined that before Amazon goes on the market, the Firefly investment can probably attain the Amazon about 40% stocks, after the listing, the Firefly owning stocks share can also maintain at over 30%. 这种约定,可以促使杰夫.贝佐斯尽可能推迟亚马逊ipo的时间,萤火虫投资也可以在这个过程中,获得更多的亚马逊股份。克里斯预计,在杰夫.贝佐斯确定将亚马逊上市之前,萤火虫投资大概能够拿到亚马逊40%左右的股份,上市之后,萤火虫的持股份额也能维持在30%以上。 They walk into the hotel, goes to the dining rooms in two buildings, although this Eric has not been late, Jeff. Beizuosi actually waited here. 两人走入酒店,来到二楼的餐厅,虽然这次艾瑞克并没有迟到,杰夫.贝佐斯却已经等在了这里。 Reason that Eric delays to tomorrow morning leaves, to seize the chance with Jeff. Beizuosi cannot meet. 艾瑞克之所以拖延到明天早上离开,就是为了趁机与杰夫.贝佐斯见上一面。 Since the agreement achieved, both sides have not discussed too the matter in cooperation, the atmosphere is quite happy, chatted at will for probably one hour, has been familiar approximately, both sides then respectively diverge. 既然协议已经达成,双方也没有谈论太多合作方面的事情,气氛相当愉快,随意聊了大概一个小时时间,大致熟悉了一番,双方便各自散去。 Before entering oneself are located in the room in hotel, Eric to Kelly said: „Tomorrow morning first will go to New York, then returns to Los Angeles, must have a look at two kids, in addition has «America's Next Top Model» and «Project Runway» manufacture progress.”( To be continued.) 走进自己位于酒店的房间之前,艾瑞克对凯莉道:“明天早上先去纽约,再回洛杉矶吧,总要看看两个小家伙,另外还有《全美超模大赛》和《天桥骄子》的制作进度。”(未完待续。)