IAIH :: Volume #8

#730: Amazon


LNMTL needs user funding to survive Read More

Initially Yahoo management team only planned that convened Yahoo Technology Alliance and Advertisement Alliance congress low-key, to the collaborators of Yahoo alliance issued that the brand-new networking product and held the commercial cooperation discussion. 当初雅虎管理团队只打算低调地召开雅虎技术联盟广告联盟大会,向雅虎联盟的合作者发布全新的网络技术产品并进行商业合作磋商。 Eric after New York has the plan that the competitor will mislead, the scale of annual meeting was dramatically increased, and transferred a special budget specially, finally the annual meeting was divided into two big main plates, user-oriented Yahoo network product release conference and to collaborator the Yahoo technology and Advertisement Alliance of congress. 艾瑞克纽约产生那个将竞争对手引入歧途的计划后,年会的规模被大幅增加,并且专门划拨了一笔专项预算,最终年会被分为两大主要板块,面向用户的雅虎网络产品发布会和面向合作者的雅虎技术与广告联盟大会。 Meanwhile, for according to the Eric mentality expansion influence as far as possible, Yahoo to including Microsoft, Cisco, AOL many high-tech corporation management has sent the invitation, to regional media reporters' invitations is countless. After one month of drumming up support, media guessed, Yahoo not only wants to build the Internet industry this annual meeting the year grand meeting, but also attempts to go a step to further confirm the leader status of own Internet enterprise. 同时,为了按照艾瑞克的思路尽可能的扩大影响力,雅虎向包括微软思科美国在线等多家高科技企业高管发去了邀请函,面向各地媒体记者的邀请更是不计其数。经过一个多月的造势,媒体纷纷猜测,雅虎不但想要将这次年会打造成互联网行业的年度盛会,还企图进一步确认自己互联网企业的领军者地位。 Although the scale of its this lead goat is not worthy of mentioning to Microsoft, Cisco and other giants, is unable and other established high-tech corporations to compare with IBM, HP, Apple, but establishes for more than three years to be given 5 billion USD estimate values from Yahoo by Wall Street, no one is able to neglect its formidable growth potential. Therefore, Microsoft Bill? Gates and Cisco John? Chambers and AOL Steve? Kyes and other enterprise management had determined that will attend the Yahoo annual meeting, the management representative who Katzenberg takes the Yahoo media business important cooperation side, will find time to attend, Nokia Jorma? One side Ollila will also catch up with United States and Eric while this opportunity sees, in addition was invited Qualcomm CEO Irwin Jacobs as well as the Sprint that Corporation management comes, can say. This similarly is the first meetings of Eric economical empire all key people. 虽然它这只领头羊的规模相对于微软思科等巨头还微不足道,更无法与ibm、惠普、苹果等老牌高科技企业相比,但从雅虎成立三年多就被华尔街给与50亿美元估值来看,谁也无法忽视它强大的增长潜力。因此,微软比尔?盖茨思科约翰?钱伯斯美国在线史蒂夫?凯斯等企业高管已经纷纷确定将出席雅虎的年会,卡森伯格作为雅虎媒体业务重要合作方的高管代表,也将抽空出席,诺基亚约玛?奥利拉也会趁着这个机会赶来美国艾瑞克见一面,再加上被邀请前来的高通eo欧文?雅各布以及sp日nt公司高管,可以说。这同样将是艾瑞克经济帝国所有核心人物的第一次聚会。 Therefore. Although Yahoo annual meeting total five days of time. The Eric program was actually arranged the situation to the according to hour calculating. 因此。虽然雅虎年会共计五天时间。艾瑞克的日程却被安排到以小时计算的地步。 Examined simply own schedule, Eric has opened in the related plan plan of Yahoo network product release conference. 简单地查看了一下自己的日程表,艾瑞克就翻开了雅虎网络产品发布会的相关策划方案上。 This is Eric in one month sixth time sees this archives, after Eric makes convenes the decision of product release conference, these mature product release conference forms of first plan that the Yahoo that side sends in Eric and memory compare, can only with horrible to look at describe that finally Eric has to pull out the information in time use memory to make a simple plan personally, gives the Yahoo aspect to act according to the present condition revises repeatedly, finally had this mature plan in today's hand. 这已经是艾瑞克一个多月内第六次看到这份文案了,在艾瑞克做出召开产品发布会的决定后,雅虎那边送来的第一份方案在艾瑞克与记忆中那些成熟的产品发布会形式进行对比后,只能用惨不忍睹来形容,最后艾瑞克不得不亲自抽时间利用记忆中的信息做出了一份简单的计划,交给雅虎方面根据现实情况进行反复修改,最终才有了今天手中的这份成熟方案。 Because will carry on reason of television relay. This release conference was actually compressed to 30 minutes within, therefore, the release conference does not have any star honored guest, has not left the management saying that the time of idle talk, Eric will not come to power, but left Yahoo several key personnel in charge the full time. This month, how the Yahoo advertisement plan department spent to use this 30 minute the majority of time as far as possible, wanted to recommend the content that Yahoo to demonstrate as far as possible to the television viewer, simultaneously can arouse the interests of these potential subscribers as far as possible. 因为将进行电视转播的缘故。这份发布会却被压缩到30分钟之内,因此,发布会没有任何明星嘉宾,更没有留给高管说废话的时间,艾瑞克自己也不会上台,而是将全部时间留给了雅虎的几位主要负责人。这一个多月来,雅虎的广告策划部门将大部分时间都花在了如何尽可能地利用这三十分钟时间,将雅虎想要推介的内容尽可能地展示给电视观众,同时能够尽可能地引起这些潜在用户的兴趣。 Except that had the simple review of product to Yahoo, as well as outside recommendation and Yahoo key cooperation ABC news network, Amazon and other websites. This time product release conference mainly will also promote the Yahoo personal web page and Yahoo online means of payment YahooPay two big brand-new products to the user. 除了对雅虎已有产品的简单回顾,以及推荐与雅虎重点合作的ab新闻网、亚马逊等网站外。这次的产品发布会还将主要向用户推广雅虎个人主页和雅虎在线支付工具yahoopay两大全新产品。 In the current Internet 1.0 time, the network information is deficient. Therefore, is similar to the movie and TV series is the same regarding the media profession, only then does everything possible to expand the Internet content, possibly for the development of Internet industry provides enough soil. However, this duty only depends on the specialized media website is impossible to be accomplished. Tina? The Brown responsible Yahoo information department after the multiple expansion, is less than 1000 people, these people impossible to provide enough content for the current 25 million United States Internet user absolutely. 在当前的互联网1.0时代,网络信息非常匮乏。因此,就如同电影、电视剧对于传媒行业一样,只有想方设法扩充互联网内容,才可能为互联网产业的发展提供足够的‘土壤’。不过,这项任务仅靠专业的媒体网站是根本不可能完成的。蒂娜?布朗负责的雅虎资讯部门经过多次扩充,员工人数也还不到1000人,这些人是绝对不可能为当前2500万美国互联网用户提供足够内容的。 Therefore , to promote is similar to wrestling the personal web page of guest, uses ten million to count the user to carry out this work, without doubt wasted effort. Anybody has the performance desire, so long as current this 25 million United States native place user has one-fifth opening personal web pages, and provides 20 pages of new contents for the network on average per year per person, the entire Internet will increase the 100 million content page. 因此,推出类似于搏客的个人主页,利用数以千万计用户进行这项工作,无疑将事倍功半。任何人都是有表现欲的,只要当前这2500万美国本土用户有1开启个人主页,并且平均每人每年为网络提供20页的新内容,整个互联网就将增加一亿内容页面。 Moreover, this 100 million page wrestles the guest content, even if Yahoo brings 10 cents advertizing revenues each page every year, one year will bring 10 million USD, Eric is clearer, in the next few years, these digit will be not limited to this by far. Because is in the profession seed time, in 1995, the entire Internet earning surpassed the 10 million USD enterprise, coming that a hand can count. So long as can maintain own strong status, at the next few years Internet eruption -type expanding scale, the Yahoo advertizing revenue therefore presents the exponential order will also grow. 而且,这一亿页搏客内容即使每页每年为雅虎带来10美分的广告收入,一年就将带来1000万美元,艾瑞克更清楚,未来几年,这些数字将远远不止于此。因为正处于行业萌芽期,1995年,整个互联网营收超过1000万美元的企业,一只手都能数的过来。但只要能够保持自身的强势地位,以未来几年互联网爆发式的彭胀规模,雅虎的广告收入也将因此呈现指数级增长。 On the other hand, the Internet electronic commerce just appeared, even if super giant Amazon of previous life ecommerce industry, at this time is also only the seedling that just germinated, therefore, the majority of E-Business Platform is unable to support a perfect online payment system, at this time best opportunity of Yahoo online means of payment join, so long as completes this layout, when all people will have been used to it in the future with YahooPay carries on the online payment, did not consider other profits that this type of online means of payment bring, is only the user saves the number merely in the account by floating of 10 billion idea saves Kinley xi, can be Yahoo brings the rich profit. 另一方面,互联网电子商务刚刚出现,哪怕是前世电子商务行业的超级巨头亚马逊,此时也才只是一颗刚刚萌芽的幼苗,因此,大部分电子商务平台根本无法支撑一个完善的在线支付体系,此时正是雅虎在线支付工具入局的最好时机,只要完成这次布局,当未来所有人都习惯了用yahoopay进行在线支付时,不考虑这种在线支付工具所带来的其他利润,仅仅只是用户存储在账户内数以百亿计的浮存金利息,都能够为雅虎带来丰厚的利润。 Saw the YahooPay means of payment, Eric then has remembered Amazon, initially after Yahoo launched the 100 million USD angel capital spending plan, had Eric found quickly then Jeff in one bunch of project application papers? Bezos's name, and urged the Yahoo angel investment arm to give the green light for this project specially. 看到yahoopay支付工具,艾瑞克不由地便想起了亚马逊,当初雅虎推出1亿美元天使投资计划后,艾瑞克很快便在一堆项目申请文件中找到了杰夫?贝索斯的名字,并且特意叮嘱雅虎天使投资部门为这个项目大开绿灯。 However, Jeff? Bezos is only finally willing to sell 10% stocks to receive in exchange for the investment of Yahoo 500,000 USD as the start fund, can want to see, if not follow up specially, can these 10% stocks that Yahoo has also along with Jeff? Bezos further finances to be diluted gradually. 不过,杰夫?贝索斯最终只愿意出售10%的股份换取雅虎50万美元的投资作为启动资金,可以想见,如果不特别跟进的话,雅虎持有的这10%股份也会随着杰夫?贝索斯的进一步融资被逐渐稀释掉。 Eric fully realized truth that bites off more than one can chew, therefore, his not to ignore Yahoo extremely in extremely fat, the present or in the future, the Yahoo core business will place in the web portal and search engine, email and other Internet foundation services, the profitability model mainly will also rely on the advertisement. Excessively will not involve electronic commerce. Even if the Yahoo music store in Eric plan. Also will hand over by the independent Yahoo electronic products department operates. However. Although Yahoo excessively will not involve this aspect service, but invests to have bright prospects regarding the electronic business web site, let alone, since meets Amazon that had just germinated, Eric cannot certainly let off easily. 艾瑞克深知贪多嚼不烂的道理,因此,他不会放任雅虎太过于臃肿,无论是现在还是将来,雅虎的核心业务都将放在门户网站、搜索引擎、电子邮件等互联网基础服务上,盈利模式也将主要依赖广告。不会过多涉及电子商务。哪怕艾瑞克计划中的雅虎音乐商店。也将交由单独的雅虎电子产品部门进行运营。不过。虽然雅虎不会过多涉及这方面业务,但对于电子商务网站进行投资还是大有可为的,更何况,既然遇到了刚刚萌芽的亚马逊,艾瑞克当然不能轻易放过。 In the document in Amazon has labelled with the name of pencil, Eric gains ground, will say anything, saw exactly the Carolyn expression shunts the look flurriedly. 用铅笔在文件中亚马逊的名字上标注了下,艾瑞克抬头,正要说什么,恰好看到卡洛琳表情慌乱地躲开眼神。 Looks at the Carolyn glowing red small face. Eric realized that this girl was just peeping oneself, as a normal man, his not deficient that type by vanity of opposite sex attention, but smiled, knows Carolyn to be thin-skinned, has not teased, said: Carolyn, helping me prepare a Amazon material, moreover again photocopied to me their initial that plan books, Oh. Amazon, do you know?” 看着卡洛琳红彤彤的小脸。艾瑞克意识到这妮子刚刚在偷看自己,作为一个正常男人,他也不缺乏那种被异性关注的虚荣心,不过只是笑了笑,知道卡洛琳脸皮薄,没有调侃,说道:“卡洛琳,帮我准备一份亚马逊的资料,另外把他们当初的那份策划书也再给我复印一份,亚马逊,你知道吧?” Carolyn sees Eric not to tease itself. Moreover mentioned the proper business, the shy mood returns to normal, the nod said: Is Jeff? That online books sale website that Bezos creates?” 卡洛琳艾瑞克没有调侃自己。而且谈起了正事,羞涩的心情平复下来,点头道:“是杰夫?贝索斯创建的那家在线图书销售网站吗?” Un . Moreover, books time, I and he chatted personally.” “嗯,另外,预约一个时间,我和他亲自谈谈。” Eric was saying, will lower the head and opens the next few days schedule, his daytime traveling schedule affirmation had been filled, only remaining in the evening. On the evening of 10 th is a cocktail party, invites science company management that catches up with attend the annual meeting, on the evening of 11 th is in the Firefly system the meeting of management, under continues to turn, after on the evening of 12 th 8 : 00 pm , did not have other matters, therefore was on the rise to Carolyn said: On 12 th evening, eight points to nine points, the place elects in the hotel that I stay on the line.” 艾瑞克说着,低头又翻开未来几天的日程表,他白天的行程肯定已经被排满了,只剩下晚上。10号晚上是一个酒会,宴请赶来参加年会的科技公司高管,11号晚上是萤火虫体系内高管的聚会,继续下翻,12号晚上八点之后就没有其他事情了,于是抬头对卡洛琳道:“就12号晚上吧,八点到九点,地点选在我下榻的酒店里就行。” Good, Eric,” Carolyn nodded, puts out the memorandum to write down this matter, in her memory is splendid, but is very carefully according to most people's working habit, has prepared a small memorandum. “好的,艾瑞克,”卡洛琳点了点头,拿出备忘录将这件事记了下来,她的记忆里非常出色,但还是非常细心地按照大部分人的工作习惯,准备了一本小小的备忘录。 After finishing, Carolyn gained ground, asks: Eric, that what issue do these materials have?” 写完之后,卡洛琳抬起头,问道:“艾瑞克,那,这些资料还有什么问题吗?” Did not have, one side” Eric shook the head, closes the folder to place, said: Moreover, I let about the electronic the material of player and E-book that you prepare, how?” “没有了,”艾瑞克摇了摇头,合上文件夹放在一边,道:“另外,我让你准备的关于电子播放器和电子书的资料,怎么样了?” Was similar, but, the matter...... Carolyn about micro hard disk research and development cooperation has hesitated, said: My this week every day telephones, but that side IBM did not have any reply, but said that their high level also early discussed.” “已经差不多了,不过,关于微硬盘研发合作的事情……”卡洛琳迟疑了下,说道:“我这个星期每天都打电话过去,但ibm那边一直没有任何回复,只是说他们高层还早讨论。” Although determined temporarily carries on the research and development using the small hard disk of Toshiba development as the memory medium, but Eric planned that entrusts IBM to carry on the development of micro hard disk immediately, in the original space and time, IBM is first puts out the manufacturer of micro hard disk technology. 虽然暂时确定利用东芝开发的小型硬盘作为存储媒介进行研发,但艾瑞克还是打算委托ibm立刻进行微硬盘的开发,原时空中,ibm便是第一个拿出微硬盘技术的厂商。 Eric knit the brows, said: One week, even if not plan to cooperate, should respond?” 艾瑞克皱了皱眉,道:“一个星期了,即使不打算合作,也应该有所回应吧?” Carolyn looks at look that Eric is knitting the brows, thinks that said: Eric, I did not think that IBM is a good operation target.” 卡洛琳望着艾瑞克皱眉的神色,想了想,说道:“艾瑞克,我不觉得ibm是一个好的合作对象。” Un?” Eric gained ground, hints Carolyn to continue. “嗯?”艾瑞克抬头,示意卡洛琳继续说下去。 Carolyn said: IBM is an officer has pulled up the aura very serious enterprise, their company carries on the policy-making the committee even 38 people, although three years ago IBM has Board of Directors begun using Louise? Gerstner has carried out a series of reforms to the company, and has made the good progress, but this big enterprise gets sick in a short time is falling that is impossible to change. Even if regarding the operation target of same level rank, the IBM manner has neglected, I thought that even if they discussed the result finally, by the arrogance of IBM, was impossible to approve our cooperation plans.” 卡洛琳道:“ibm一直都是一家官撩气息非常严重的企业,他们公司进行决策的委员会甚至有38人之多,虽然三年前ibm董事会启用了路易斯?郭士纳对公司进行了一系列改革,并且取得了不错的成效,但这种大企业病短时间内是不可能改的掉的。即使对于同等级别的合作对象,ibm的态度都一直非常怠慢,我觉得,即使他们最终讨论出来了结果,以ibm的傲慢,也不可能同意我们的合作方案。” Research and development electron player and E-book the battery, liquid crystal box and other technologies of were quite mature, the remaining memory medium difficulties, the flash current capacity is too only small, only remaining micro hard disk roads. 研发电子播放器和电子书的电池、液晶屏等技术都已经比较成熟,只剩下存储媒介这一难点,闪存当前的容量太小,就只剩下微硬盘这一条路。 At present several big hard disk manufacturers have not researched and developed the miniature hard disk, but by these manufacturer advanced technology accumulations , the hard disk technology microminiaturization is not too difficult. Eric planned to pay for a research and development expense, entrusted the IBM hard disk department research and development miniature hard disk, then obtained the miniature hard disk to research and develop the successful later several years of exclusive rights, this can possible the competitor in the time delay two to three years. Listened to Carolyn saying that Eric has also remembered IBM some materials. 眼下几大硬盘厂商都还没有研发出微型硬盘,但以这些厂商雄厚的技术积累,将硬盘技术微型化并不是太难。艾瑞克原本计划支付一笔研发费用,委托ibm硬盘部门研发微型硬盘,然后取得微型硬盘研发成功之后几年的专有权,这样就可以在时间上将可能的竞争对手拖延两到三年时间。听卡洛琳这么说,艾瑞克也想起了ibm的一些资料。 It is said when IBM the rank is extremely stern, holds the conference each management has with the rank suitable seat, even in the work clothes including company has the corresponding rank. Strict hierarchical system inevitably has also created the ossification and slowness of business management, no wonder here round of past cooperation plan entire one week did not have any response. 据说ibm内部等级极其森严,召开会议时每个高管都拥有和自己级别相当的座位,甚至连公司内部的工作服都有相应的等级。严格的等级制度也不可避免地造成了企业管理的僵化和迟钝,也难怪这边发过去的合作方案整整一个星期都没有任何回应。 At this time, Eric also realized that IBM is not the good operation target, the exclusive rights of miniature hard disk he wants, simply speaking, after are IBM the miniature hard disk research and development are completed, Firefly over the next several years will monopolize this product, IBM can not to other manufacturers sell the miniature hard disk. This request research and development and gain the agreement that occupies is authorized to be common in cooperation between the science companies, but to IBM such jumbo, Firefly wants to attain the exclusive rights, the probability is uncertain. 此时,艾瑞克也意识到ibm并不是好的合作对象,他想要的微型硬盘的专有权,简单来说,就是ibm将微型硬盘研发完成后,萤火虫这边将在未来几年内独占这种产品,ibm不得向其他厂商出售微型硬盘。这种委托研发并获取占有权的协议在科技公司之间的合作中非常普遍,但对ibm这样的巨无霸来说,萤火虫想要拿到专有权,几率非常渺茫。 This matter was I was inconsiderate,” thought of here, Eric said: You thought that which manufacturer we quite suitable with cooperate?” “这件事是我考虑不周了,”想到这里,艾瑞克说道:“那你觉得,我们比较适合与哪家厂商进行合作?” Seagate or the western data, these two hard disk companies in California, cooperate to be convenient, their technical accumulations are also enough,” Carolyn replied: Moreover, the Japan hard disk manufacturer technology is more advanced, but like Toshiba and Hitachi these enterprises, involves the manufacture of electronic products, if cooperates with them, in the future will be very easy to compete on the similar electronic products with us.” “希捷或者西部数据,这两家硬盘公司都在加州,合作起来非常方便,他们的技术积累也足够,”卡洛琳答道:“另外,日本的硬盘厂商技术更加先进,但像东芝、日立这些企业,都涉及到电子产品的制造,如果与他们合作的话,将来很容易与我们在同类型的电子产品上进行竞争。” Eric knows actually, Japan electronics business after 2000, because slow reforming falls into the decline, gradually reduces for the upstream primary device supplier. However, at present the Japan electronic products around the world are maintaining very strong status, Carolyn is impossible to see for several years later matter that has, she said that does not have any wrong. 艾瑞克倒是知道,日本电子企业在2000年之后,就因为迟缓的转型陷入衰落,逐渐沦落为上游元器件供应商。不过,眼下日本的电子产品在全世界范围内都保持着非常强势的地位,卡洛琳不可能看得到几年后发生的事情,她这么说也没什么错。 Eric itself does not like with the Japanese cooperation, therefore said: That relates Seagate and western data, this matter you follow up personally, attains the result before the end of July as far as possible.” 艾瑞克本身也不太喜欢和日本人合作,于是说道:“那就联系希捷和西部数据吧,这件事你亲自跟进一下,尽量在七月底之前拿到结果。” Un, good,” Carolyn nods, writes down the matter seriously, gains ground to see that Eric is looking at itself, cheek micro red, said: Eric, how?” “嗯,好的,”卡洛琳点点头,一本正经地将事情记下来,抬头看到艾瑞克正在看自己,脸蛋微红,道:“艾瑞克,怎么了?” Does not have, I am thinking that you do need to write down these things?” “没,我只是在想,你需要把这些东西记下来吗?” Writes down importantly, is safer.” “重要记下来,才更加保险一些呢。” Eric said: I thought actually that you have free time to be able with Buffett to chat, he will definitely like your. Buffett is that type can load into the person in brain all matters, in the 80's the metropolis purchased ABC, the ABC aspect invited an entire investment bank team, the metropolis actually only then a Buffett person, in the head has installed all purchase materials, others must calculate several hours of data with the computer, he spoke thoughtlessly can say.” 艾瑞克道:“我倒是觉得,你有空可以和巴菲特聊聊,他肯定会非常喜欢你的。巴菲特就是那种能将所有事情都装进大脑里的人,八十年代大都会收购ab,ab方面邀请了一整个投行团队,大都会这边却只有巴菲特一个人,脑袋里装了所有收购资料,别人用计算机要计算几个小时的数据,他随口就能说出来。” „, How I can compared with Mr. Buffett,” Carolyn shake the head, said embarrassed.( To be continued.) “啊,我怎么能和巴菲特先生相比呢,”卡洛琳摇了摇头,不好意思地说道。(未完待续。)
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