IAIH :: Volume #8

#728: Strategy fault

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„The 20 million USD salaries as well as 15% North America Box Office are divided, Firefly may unable to ask for this offer,” Eric shakes the head with a smile, to sitting said in another side Roland Emmerich. “2000万美元片酬以及15%的北美票房分成,呵,萤火虫可开不出这种报价,”艾瑞克笑着摇头,对坐在另一边的罗兰?艾默里奇说道。 The time was on July 7, they are eating the breakfast in a Beverly Hills early dining room at this time, Roland Emmerich Sony to let him directed the condition that «Godzilla» pledged be outspoken to tell Eric. Howard Stringer is also a smart person, wants to dig Sony Film Industry to direct «Godzilla» Roland Emmerich, not the direct selection and Firefly contact, but has started out him for Roland Emmerich the offer that is difficult to reject, will then gain the work of Firefly understanding to give him. 时间是7月7日,两人此时正在比弗利山一家早餐厅里吃早餐,罗兰?艾默里奇将索尼为了让他执导《哥斯拉》开出的条件毫无保留地告诉了艾瑞克。霍华德?斯特林格也是聪明人,想要将罗兰?艾默里奇挖去索尼影业执导《哥斯拉》,并没有直接选择与萤火虫接触,而是为罗兰?艾默里奇开出了一个他很难拒绝的报价,然后将获取萤火虫谅解的工作交给了他。 «Independence Day» that if the «Godzilla» future Box Office level can with screened is impartial, achieves about North America 300 million USD, then, Roland Emmerich can attain 6 5 million USD from this project. Even if the Box Office disastrous defeat, the Roland Emmerich income can also maintain at 20 million USD above, in any event is government subsidies to farmers in drought or raining incidents. This condition, Firefly is will definitely not open. 如果《哥斯拉》将来的票房水平能够与正在上映的《独力日》持平,达到北美3亿美元左右,那么,罗兰?艾默里奇将能够从这个项目里拿到6500万美元。即使票房惨败,罗兰?艾默里奇的收入也能够保持在2000万美元以上,无论如何都是旱涝保收。这种条件,萤火虫是肯定不会开出来的。 Naturally, Firefly is not parsimonious, «Independence Day» Box Office explodes greatly, besides the initial 8 million USD fixed salary, according to the corresponding share agreement, Roland Emmerich can also one after another attains more than 20 million USD from the «Independence Day» following income, calculates that «Independence Day» can also bring the 30 million USD income for him. Can attain the 30 million USD income in a movie Director, entire Hollywood is also a hand can count. 当然,萤火虫也不算吝啬,《独力日》票房大爆,除了当初的800万美元固定片酬,根据相应的分成协议,罗兰?艾默里奇还能够陆续从《独力日》后续收入中拿到2000多万美元,算下来,一部《独力日》也可以为他带来3000万美元进账。在一部影片中能够拿到3000万美元收入的导演,整个好莱坞也是一只手就能数得过来。 This is also the approaches to cooperation of Eric continuously advocate, suppresses the fixed salary, creates the benefit and Box Office income the Lord through the suitable share way ties up, takes the risk together. Like Sony this type, the movie did not have the feature to ask for the 20 million USD sky-high price, attaches the high quota Box Office to be divided, was depends simply acts unreasonably filthy rich. 这也是艾瑞克一直提倡的合作方式,压制固定片酬,通过适当的分成方式将主创利益与票房收入进行捆绑,共同承担风险。像索尼这种,电影还没有眉目就开出2000万美元天价,又附加高额的票房分成,简直就是仗着财大气粗地乱来了。 Roland Emmerich sees Eric to hear him is Sony will shoot a movie this not to be angry afterward, on the face is hanging the light smile as before, felt relieved slightly. 罗兰?艾默里奇见艾瑞克听到他将为索尼拍片这件事后没有生气,脸上依旧挂着淡淡的微笑,也稍微放下心来。 Although he has not seen the appearance that this young people have gotten angry. But he does not think person who naively Eric does not have the temperament. On «Deep Impact» and «Independence Day», the cooperation of Roland Emmerich and Firefly is happy, he is also clear these two movies, advances the present position to come up him. He is not that ungrateful person, under normal conditions, even if no contract to fetter, he is also willing to continue to cooperate with Firefly, but this time. The offer that Sony asks for truly makes him be hard to reject. 虽然他还从来没有见过这个年轻人发怒的样子。但他也不会天真地以为艾瑞克是个没脾气的人。在《天地大冲撞》和《独力日》上,罗兰?艾默里奇与萤火虫的合作都非常愉快,他也清楚正是这两部影片,将他推到现在的位置上来。他不是那种忘恩负义的人,通常情况下,即使没有合约束缚,他也非常愿意继续与萤火虫合作下去,但这一次。索尼开出的报价确实让他难以拒绝。 „In brief, was sorry very much, perhaps Eric, I cannot direct «The Day After Tomorrow»,” Roland Emmerich, although in the heart is relaxed, in surface actually as before a regrettable expression, Firefly, although at the height of power, Eric as before unceasingly was actually increasing in the Hollywood influence, Roland Emmerich does not want to anger Eric unless it is absolutely essential absolutely. Thinks that Roland Emmerich said: „Eric, everybody anticipated that very much your new work, perhaps, you direct «The Day After Tomorrow» personally are also a good choice.” “总之,很抱歉,艾瑞克,我恐怕不能执导《后天》了,”罗兰?艾默里奇虽然心中轻松下来,表面上却依旧一副遗憾的表情,萤火虫虽然已经如日中天,艾瑞克在好莱坞的影响力却依旧在不断增加,不到万不得已,罗兰?艾默里奇绝对不想惹怒艾瑞克。想了想,罗兰?艾默里奇道:“艾瑞克,大家都很期待你的新作品啊,或许,你亲自来执导《后天》也是个不错的选择。” „Looked that the situation said again,” Eric smiled, said impartially. “看情况再说吧,”艾瑞克笑了笑,不置可否地说道。 Sony must at least builds a trilogy ambitiously «Godzilla», theoretically, Roland Emmerich will be impossible to come back to direct the Firefly movie in the next few years again. 索尼野心勃勃地要将《哥斯拉》至少打造成一个三部曲,理论上,罗兰?艾默里奇未来几年内都不可能再回来执导萤火虫的影片了。 Eric is at heart uncomfortable to this matter some, Roland Emmerich gives up directing «The Day After Tomorrow». The movie shoots plan of Firefly must make the corresponding adjustment. 艾瑞克心里对这件事还是有些不舒服的,罗兰?艾默里奇放弃执导《后天》。萤火虫的电影拍摄计划就要进行相应的调整。 But when initially invited Roland Emmerich directs «Deep Impact», Roland Emmerich only with Firefly signs two pieces to make. Has completed «Independence Day», the contract of both sides fulfills, although Firefly has the right that first renews a contract. But absolutely is impossible to start out, even if with the Sony close sky-high price salary, keeps off the person source of income just likes the murder parents, in this case, Firefly leaves behind Roland Emmerich very much difficultly forcefully again. 但当初邀请罗兰?艾默里奇执导《天地大冲撞》时,罗兰?艾默里奇只与萤火虫签署了两部片约。完成了《独力日》,双方的合约履行完毕,萤火虫虽然拥有优先续约的权利。但也绝对不可能开出哪怕与索尼相近的天价片酬,挡人财路犹如杀人父母,这种情况下,萤火虫是很难强行再留下罗兰?艾默里奇的。 Naturally, reason that Eric so with ease will put Roland Emmerich to leave, ahead of time layout for several years later plans. 当然,艾瑞克之所以会如此轻松地放罗兰?艾默里奇离开,也是为几年后的计划提前布局。 At present the Crédit Lyonnais representative arrived at Los Angeles. And is responsible for Flower Films Amy? Pascal conducts the acquisition negotiation, once takes Metro Goldwyn Mayer this distribution platform, Flower Films will expand rapidly. 眼下里昂信贷的代表已经到达洛杉矶。正在与负责花朵影业的艾米?帕斯卡尔进行收购谈判,一旦拿下米高梅这个发行平台,花朵影业将迅速扩张。 On the other hand, although is having the Sony formidable financial support, but in already because of Peter? In situation that the management of Guber has the huge loss, Sony is absolutely impossible to support the loss again Columbia - Samsung operates. Once the Sony ambitious «Godzilla» series encounter the failure again, will continue to maintain the Film Industry service the confidence to create the ruinous attack to Sony, when the time comes, Flower Films can take advantage of opportunity to eat Columbia, will complete the plan of Eric further expansion Hollywood domain. 另一方面,虽然拥有着索尼强大的财力支持,但在已经因为彼得?古柏的经营出现巨额亏损的情况下,索尼绝对不可能再一直强撑亏损地将哥伦比亚－三星运营下去。一旦索尼雄心勃勃的《哥斯拉》系列再次遭遇失败,对索尼继续维持电影业务的信心将会造成毁灭性打击,到时候,花朵影业可以顺势将哥伦比亚吃下来,完成艾瑞克进一步扩张好莱坞版图的计划。 Roland Emmerich does not know that the Eric thoughts, see him such with ease to put itself to leave, instead somewhat is at heart ashamed. 罗兰?艾默里奇不知道艾瑞克的心思,见他这么轻松地就放自己离开,心里反而有些惭愧。 Therefore, the atmosphere of breakfast starts to be awkward unavoidably, they not salty were not chatting pale, finished eating the breakfast in a hurry, Roland Emmerich has tied the bill on own initiative, said goodbye to leave the dining room. 因此,早餐的气氛难免就开始尴尬起来,两人不咸不淡地聊着,匆匆将早餐吃完,罗兰?艾默里奇主动结了账单,就告辞离开了餐厅。 Although Howard Stringer also hopes that he can communicate the commitment figure domain to be responsible for the «Godzilla» special effect with Eric the issue, but Roland Emmerich at heart already quite ashamed, this matter is hard saying that decides this headache incomparable matter at heart loses to Sony processes. 虽然霍华德?斯特林格还希望他能与艾瑞克沟通一下委托数字领域负责《哥斯拉》特效的问题,但罗兰?艾默里奇心里已经相当惭愧,这种事情更是难以说出口,心里打定主意将这件头疼无比的事情丢给索尼自己去处理。 After Roland Emmerich leaves, Eric does not have sharply to go to the company. Told that the attendant remove the tableware, wanted one coffee, reads today's newspaper leisurely and carefree. 罗兰?艾默里奇离开后,艾瑞克却没有急着去公司。吩咐侍应生撤掉餐具,要了一杯咖啡,悠闲地读起了今天的报纸。 The 《Los Angeles Times》 entertainment version every week in the Box Office notification, first is 8 5 million USD that «Independence Day» rides to be above mundane thoughts, afterward is the Universal Pictures new piece, famous «Apollo 13», although the actor no longer is Tom? Hanks, but relies on the movie splendid quality and reputation, has attained 4 more than 3 million USD first week Box Office as before, second. 《洛杉矶时报》娱乐版每周票房通报中,第一名便是《独力日》一骑绝尘的8500万美元,随后是环球影业的新片,大名鼎鼎的《阿波罗13号》,虽然男主角不再是汤姆?汉克斯,但凭借影片出色的质量和口碑,依旧拿到了4300多万美元的首周票房,排行第二。 Although underwent the beginning of the year purchase turbulence, Universal Pictures summer the files as before maintained the good Box Office result, «Ghost Horse Little elf» and this «Apollo 13» of the end of May, the costs of two movies are not too high, although the result cannot compare with Firefly by far, but makes the Universal summer files Box Office result very attractive sufficiently. Michael? Although the Eisner powerful fickle disposition does not ask for happily, after being in charge Universal makes a fresh start, seems actually stimulated the 80's to manage the Disney spirit, Eric remembers over the next ten years, in the process that Universal Pictures repeatedly will be exchanging ownerships remains in the turmoil, does not know that he can lift up Universal several big accidents. 算起来,虽然经历了年初的收购动荡,环球影业暑期档依旧保持了不错的票房成绩,五月底的《鬼马小精灵》和这部《阿波罗13号》,两部影片的成本都不算太高,虽然成绩远远不能与萤火虫相比,但却足以让环球的暑期档票房成绩非常好看。迈克尔?艾斯纳强势善变的性格虽然不讨喜,但入主环球重新开始后,却仿佛又被激发了八十年代经营迪斯尼时的锐气,艾瑞克记得未来十年内,环球影业将在反复易主的过程中持续动荡,就是不知道他能扛得起环球几次大的变故了。 After «Apollo 13», is screens the second week «Batman Forever», Box Office 42 million USD, is situated third. Then, «Forrest Gump» as before is very steady 2 more than 8 million USD Box Office, the weak 20% Box Office decline ranges, are situated fourth, all around total Box Office achieves 150 million USD. «Toy Story 2» Box Office just achieved 2802 ten thousand USD, is situated fifth, total Box Office 130 million USD, similarly started to walk long-line, but surely did not have «Forrest Gump» is so competitive, total Box Office estimate in 200 million USD high and low. 《阿波罗13号》之后,是上映第二周的《永远的蝙蝠侠》,票房4200万美元,排行第三。接下来,《阿甘正传》依旧是非常稳健的2800多万美元票房,微弱的20%票房跌幅,排行第四,四周总票房累计达到1.5亿美元。《玩具总动员2》票房刚刚达到2802万美元,排行第五,总票房累计1.3亿美元,同样开始了走起了长线,只不过肯定没有《阿甘正传》那么后劲十足,总票房预计会在2亿美元上下。 «The Lost World: Jurassic Park» in addition achieves 280 million USD after all around Box Office, fifth week Box Office only then 14 million, it is expected that next week Box Office will break through 300 million USD, but simultaneously, week Box Office will also fall to 1 million ranks, is in the closing phase. 此外的《侏罗纪公园2》在四周累计票房达到2.8亿美元之后,第五周票房只有14000000,预计下周累计票房突破三亿美元,不过同时,周票房也将滑落到1000000级别,进入扫尾阶段。 Merely one month, week Box Office falls from 140 million to 14 million USD, on newspaper also unavoidably makes the Firefly release strategy mistake the opinion, thinks that Firefly opens the picture first week to discharge 3500 silver screens, has consumed the «The Lost World: Jurassic Park» Box Office potential excessively, if the Firefly platoon piece strategy can be more conservative, the Box Office curve will be definitely more attractive. 仅仅一个月时间,周票房就从1.4亿滑落到1400万美元,报纸上也难免出现萤火虫发行策略失误的言论,认为萤火虫开画首周就排出3500块银幕,过度消耗了《侏罗纪公园2》的票房潜力,如果萤火虫的排片策略能够保守一些,票房曲线肯定会更加好看。 Regarding this commentary, Eric closes with a smile, the discerning people can discover, in recent years, Firefly has almost wrested away entire in June the running schedule, the movie that to avoid distributing with Firefly resists directly, several other big Film Studio have adopted the release strategy that ahead of time or postponed, if were not because Firefly needs to let «Independence Day» caters to July 4 United States Independence Day, this movie definitely ahead of time one week, because of this, Warner dares places in June date should belong to Firefly summer files last ‚the Box Office bomb’ the running schedule «Batman Forever». 对于这种评论,艾瑞克只是一笑置之,明眼人都能发现,最近几年,萤火虫几乎已经霸占了整个六月档期,为了避免与萤火虫发行的电影正面对抗,其他几大电影公司纷纷采取了提前或者延后的发行策略,如果不是因为萤火虫需要让《独力日》迎合7月4日的美国独力日,这部影片肯定会提前一周,也正因为如此,华纳才敢将《永远的蝙蝠侠》放在了6月日这个本该属于萤火虫暑期档最后一颗‘票房炸弹’的档期。 Because of Firefly this wresting away the behavior of running schedule, making other Film Studio focus on the movie placing in July in June in abundance, Universal «Apollo 13» and «Independence Day» started from June 30, entire in July, almost every week two principal new pieces screened, for example on July 7 Fox gold/metal? «Boast King» and Time Warner that «Waterworld» Kerry acts the leading role, July 14 «Night at the Museum» and «Eraser», July 21 «007 GoldenEye» and 《Heat》. Under this crowded new piece bombing, Firefly , if not unearth «The Lost World: Jurassic Park» Box Office in June as far as possible, since July, will be occupied the existing space by big pile of new pieces as before rapidly. 正是因为萤火虫这种霸占六月档期的行为,让其他电影公司纷纷将主打影片放在了七月份,从6月30日环球的《阿波罗13号》和《独力日》开始,整个七月份,几乎每周都有两部主打新片上映,例如7月7日福克斯金?凯瑞主演的《大话王》和时代华纳的《未来水世界》,7月14日的《博物馆奇妙夜》和《蒸发密令》,7月21日的《007之黄金眼》和《盗火线》。在这种密集的新片轰炸下,萤火虫如果不尽可能地在六月份挖掘《侏罗纪公园2》的票房,进入七月份,依旧会被一大堆新片迅速挤占生存空间。 Eric how many main newspaper of today will have swept in a hurry, notes Kevin Costner «Waterworld» will screen today, therefore took up the cell phone to dial Amy? The Pascal telephone, the reminder opposite party pays attention to the «Waterworld» trend, chooses the opportune moment and Kevin Costner starts the salary negotiations of «Mission: Impossible 2». Although has not seen Large expanse, but Warner this spends 1. The 7.5 billion USD aquatic spent clay movie ticket is doomed to end drearily. Was counted summer files that to throw western «JAG» of street last year, Kevin Costner failed twice the big manufacture movie, in this case, Flower Films will have very big initiative in «Mission: Impossible 2» salary negotiations. 艾瑞克将今天的几份主要报纸匆匆扫了一遍,注意到凯文?科斯特纳的《未来水世界》将在今天上映,于是拿起手机拨通了艾米?帕斯卡尔的电话,提醒对方关注《未来水世界》的动向,选择适当时机与凯文?科斯特纳开启《碟中谍2》的片酬谈判。虽然没有看到成片,但华纳这部耗资1.75亿美元的水上废土电影票注定会惨淡收场。算上去年暑期档那部更加扑街的西部片《执法悍将》,凯文?科斯特纳已经失败了两次大制作影片,这种情况下,花朵影业在《碟中谍2》的片酬谈判方面将掌握非常大的主动权。 Although there is a strong support of Eric, but in purchasing the Metro Goldwyn Mayer process, Flower Films wants certainly to solve some financing, decides the «Mission: Impossible» sequel the contract, without doubt will be Flower Films will increase the financing chip.( To be continued.) 虽然有艾瑞克的强力支持,但在收购米高梅的过程中,花朵影业肯定还是要自己解决部分融资,敲定《碟中谍》续集的合约,无疑会为花朵影业增加更多融资筹码。(未完待续。)
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