IAIH :: Volume #7

#696: Naturally to make money

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The information department is a complete department of ABC single-handedly operation, is responsible for all news column manufactures of ABC TV Network, the profit margin of news is very low, these years also only then CNN broke this rule, but, the information service is actually a media group most important media dissemination channel, this type of nationwide sedan chair inspection tool is not the simple profit can weigh absolutely, even if loses money the operation, easily news that several Major TV Network will not abrogate. 新闻部是abc旗下一个独力运营的完整部门,负责abc电视网的所有新闻栏目制作,新闻节目的利润率一直都是非常低的,这些年也只有cnn打破了这条规律,不过,新闻部门却是一家传媒集团最重要的媒体传播渠道,这种全国性的舆伦控制工具绝对不是简单的利润能够衡量,即使是赔钱运营,几大电视网也不会轻易裁撤旗下的新闻节目。 Katzenberg mentioned «Nightline» this grade of night news column, Eric has not heard «Nightline» and NBC and between the CBS night show programs the huge profit disparity with a crash excited, but asked discretely: „What Robert and contradictory point between the information department Chairman David Westin is, introduces the «The Late Night Show with David Letterman» words, what to do «Nightline»?” 卡森伯格说起《夜线》这档深夜新闻栏目,艾瑞克也没有只是听到《夜线》与nbc和cbs的深夜秀节目之间巨大的利润差距就砰然心动,而是谨慎地问道:“罗伯特和新闻部总裁大卫?威斯汀之间的矛盾点是什么,还有,引进《大卫?莱特曼深夜秀》的话,《夜线》怎么办？” Katzenberg replied: „This matter mainly because David worry, once «Nightline» were abrogated, becomes the blasting fuse of Headquarters compression information service, besides «Nightline», the information department also has the news of several other grades of low viewing ratios, if these programs were abrogated completely, the staff quantity and budget of information department will be decreased at least 30%, the information service is a complete system, therefore the management of department is very difficult to accept steady state originally to be broken suddenly. About «Nightline», the Robert plan postpones one hour this grade of news, after placing late at night the show.” 卡森伯格答道:“这件事主要还是因为大卫担心一旦《夜线》被裁撤,会成为总部压缩新闻部门的导火索,除了《夜线》,新闻部还有其他几档低收视率的新闻节目,如果这些节目全部都被裁撤的话,新闻部的员工数量和预算将被压缩至少30%,新闻部门一直都是一个完整的体系,因此部门的管理很难接受原本的稳定状态被突然打破。关于《夜线》,罗伯特的方案是把这档新闻节目延后一小时,放在深夜秀之后。” „Postponed one hour of this drop is really too bad, might as well abrogated directly, if I were David, it is estimated that will have a falling out with Robert,” Eric shook the head to smile, the «Nightline» original time was 11 : 00 o'clock at night, postponed for one hour, placed after before dawn, thoroughly entered the TV Station trash time interval, considering the moment, Eric saying: „You call to discuss this matter David Westin personally, do not tow to intensify contradictory. Said that is my commitment. Headquarters will not have any large-scale adjustment to information department, even if «Nightline» is cancelled, the information department will not lay off massively.” “延后一小时这个点子真是太糟了,还不如直接裁撤掉,如果我是大卫的话,估计也会跟罗伯特闹翻,”艾瑞克摇头笑了笑,《夜线》本来的播出时间就是深夜11点,延后一小时,放在凌晨之后,就彻底进入了电视台的垃圾时段,考虑了片刻,艾瑞克道:“你亲自打电话跟大卫?威斯汀谈谈这件事,不要拖下去将矛盾激化。就说是我的承诺。总部这边不会对新闻部有任何大规模的调整,即使是《夜线》被取消,新闻部也不会大规模裁员。” Katzenberg asked: „Staff who that comes out what to do?” 卡森伯格问道:“那多出来的员工怎么办？” Eric has thought a while, said: „Now in the industry had the Fox news and CNN two big specialized news stations. Reason that specialized news station needs to form formalization to realize the profit, the Fox news can rapidly rise, relies on entire News Corp proliferates the world the media resources, this point we do not have any superiority, therefore. We will not make ABC news channel. However, now in the network did not have the specialized news website, I thought that can start from this aspect, although the ABC information service cannot support a 24 hours of news channel, but establishes a specialized news website actually to have more than enough to spare.” 艾瑞克想了一会儿,道:“现在业内已经有福克斯新闻和cnn两大专业新闻台了。专业的新闻台需要形成规模化才能够实现盈利,福克斯新闻之所以能够迅速崛起,也是依赖于整个新闻集团遍布全世界的传媒资源,这一点我们没有任何优势,所以。我们不会做abc新闻频道。不过,现在网络上还没有专业的新闻网站,我觉得可以从这方面下手,abc的新闻部门虽然不能支撑一家24小时新闻频道,但成立一家专业的新闻网站却是绰绰有余。” The Katzenberg doubts said: „Eric, isn't Yahoo the news website?” 卡森伯格疑惑道:“艾瑞克,难道雅虎不是新闻网站吗？” Eric shakes the head, said: „The localization of Yahoo is a comprehensive information platform website, the news sector is only Yahoo few part of services, Yahoo will manufacture partial content, but the majority of information come from the entire Internet media. Is equal to retails other web contents ‚network supermarket’.” 艾瑞克摇头,道:“雅虎的定位是一家综合性的资讯平台网站,新闻版块只是雅虎很少的一部分业务,雅虎会制作一部分内容,但大部分资讯还是来自整个互联网媒体。相当于一家分销其他网站内容的‘网络超市’。” Katzenberg appears to understand but not really understand nodded, decides to study the related material at heart well. 卡森伯格似懂非懂地点了点头,心里打定主意回去好好研究一下相关的资料。 Eric also said: „The Internet likely is the future main media dissemination channel, therefore, making David Westin take seriously this matter, if comes across any issue in web development, can relate that side Yahoo to seek the help. In the past Ted Turner established CNN, many people thought that CNN did not have the prospective profit, finally should be several Major TV Network cakes to cup one hand in the other across the chest to give this successor. The present situation and past years were similar, almost nobody noted on the Internet the potential of specialized news website, ABC enters the stadium ahead of time. Perhaps can achieve in the reality the CNN altitude.” 艾瑞克又说道:“互联网很可能将是未来主要的媒体传播渠道,所以,让大卫?威斯汀重视一下这件事情,如果在网站建设方面遇到什么问题,可以联系雅虎那边寻求帮助。当年泰德?特纳成立cnn,很多人都觉得cnn根本不存在盈利前景,结果才将本来应该属于几大电视网的蛋糕拱手让给了这家后来者。现在的情况与当年非常相似,几乎没有人注意到互联网上专业新闻网站的潜力,abc提前入场。说不定能够达到现实中cnn的高度。” Eric was clear regarding afterward Internet environment, with compared with search engine, electronic commerce and other domains, news website not too big prospective profit, what was more important was can only be used as the network sedan chair tool. This point is also Eric most regards as important, but he at this time clear saying, otherwise, the information service definitely with a sudden burst to develop this domain service. 艾瑞克对于后来的互联网环境一清二楚,与搜索引擎、电子商务等领域相比,新闻网站并没有太大的盈利前景,更重要的只是可以作为网络舆伦工具。这一点也是艾瑞克最看重的,不过他此时也不会明明白白的说出来,不然的话,新闻部门肯定就不会卯足劲儿发展这一领域业务了。 Eric proposed that this suggestion most important goal provides another development direction for the information service, melts the information department group internal contradictions that because «Nightline» and other service adjustments bring. But Katzenberg because actually the suggestion of Eric is somewhat excited, this time Internet tide started to emerge. As a leader of media group, Katzenberg also more and more contacts the related information, founds the news channel contends in the reality and CNN, Katzenberg knows that ABC absolutely does not have this strength, but if can take the favorable position, founds one not to be inferior to the reality in the network the CNN status specialized news website, is one has the matter of sense of achievement. 艾瑞克提出这番建议最重要的目的还是为新闻部门提供另外一个发展方向,化解新闻部因为《夜线》等业务调整带来的集团内部矛盾。但卡森伯格却因为艾瑞克的建议有些兴奋,此时的互联网浪潮已经开始兴起。作为一家传媒集团的掌门人,卡森伯格也越来越多地接触到相关的信息,创建新闻频道在现实中与cnn抗衡,卡森伯格知道abc是绝对没有这种实力的,但如果能够抢占先机,在网络上创建一个不亚于现实中cnn地位的专业新闻网站,也是一件非常具有成就感的事情。 „Eric, in this case, I will find the time to be responsible for the matter of ABC news website personally, had this service, the David that side should not make again, the adjustment of «Nightline» can also carry on smoothly.” “艾瑞克,如果这样的话,我会抽时间亲自负责abc新闻网站的事情,有了这项业务,大卫那边应该也不会再闹下去,《夜线》的调整也能顺利进行。” Feels the smugness of Katzenberg, Eric is not good to attack him, the thought transferred the revolutions, said: „Is inferior to this, Firefly can seperately establish a subsidiary company, specifically is responsible for the business of news website, will help carrying on listing financing and other operations in the next few years.” 感受到卡森伯格的踌躇满志,艾瑞克也不好打击他,念头转了转,道:“不如这样,萤火虫可以另外成立一家子公司,专门负责新闻网站的事务,便于在未来几年进行上市融资等操作。” The Katzenberg doubts said: „Eric, why must go on the market, you have not opposed to go on the market?” 卡森伯格疑惑道:“艾瑞克,为什么要上市,你不是一直都反对上市的吗？” Listing, to certainly make money. 上市,当然是为了捞钱啊。 Under normal conditions, the news website prospective profit is not clear, independent listing financing is also almost impossible. 通常情况下,新闻网站盈利前景不明朗,单独上市融资也几乎不可能。 But in the next few years will be different, the Internet tide emerges, any Internet concept enterprise will receive praise of investor, Eric did not anticipate that the ABC news website can realize many operation income, but if not make use while the opportunity of Internet bubble in the money market reaps profit greatly, prophet superiority that is unfair to oneself rebirth. 但未来几年却不同,互联网浪潮兴起,任何互联网概念企业都会受到投资人的追捧,艾瑞克不期待abc新闻网站能够实现多少运营收入,但如果不趁着互联网泡沫的机遇趁势在金融市场大捞一把,就太对不起自己重生者的先知优势了。 This thoughts are actually not able to speak frankly with Katzenberg, Eric does not want to talk nonsense, but said: „Jeffrey, I do not have means to explain to you now that waited for you to understand several years later.” 这种心思却是无法跟卡森伯格直说的,艾瑞克也不想胡说八道,只是说道:“杰弗瑞,现在我没办法跟你解释,等再过几年你就明白了。” Eric the excuse Katzenberg is not first meeting, afterward also often showed that Eric is right, therefore no longer questioned, but continued to ask Eric to have any concrete idea regarding establishment of news website. 艾瑞克的这种说辞卡森伯格已经不是第一次遇到,后来也往往都证明艾瑞克是对的,于是不再质疑,而是继续问起了艾瑞克对于新闻网站的建立有什么具体的想法。 Has chatted the setting sun to sink to sea level outside the glass curtain wall, Katzenberg and Kelly together says goodbye to leave. 一直聊到夕阳沉入玻璃幕墙外的海平面,卡森伯格和凯莉才一起告辞离开。 Eric looked at the time, in the evening also «Saving Private Ryan» Oscar public relations cocktail party, therefore went upstairs to change one western-style clothes, hastily left Malibu, rushed to Beverly Hills Manor.( To be continued.) 艾瑞克看了看时间,晚上还有一个《拯救大兵瑞恩》奥斯卡公关酒会,于是上楼换了一套西服,也匆匆离开马里布,赶往比弗利山庄。(未完待续。)
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