«Saving Private Ryan» and «Braveheart»not onlyunusualcoincidenceobtained the sameGolden Globe Awardnomination, the similarities of twomoviesare also everywhere, similarlyis the epic poempiece, similarlyprofoundsubject, similarlysplendidwarscene, evenincludingdubbing in music of movieisHollywoodmosttoptwomusicianJohnWilliamsandJamesHorner, the popularity that therefore, twomoviesinflushing the prizeseasonobtain is almost well-matched, recentlyon the media, «Saving Private Ryan» and supporters of «Braveheart»twomovies was also quarrelsis belligerent.
《拯救大兵瑞恩》和《勇敢的心》不仅非常巧合地获得了相同的金球奖提名,两部影片的相似之处也比比皆是,同样是史诗片,同样深刻的主题,同样出色的战争场景,甚至连影片的配乐都是好莱坞最顶级的两位音乐人约翰・威廉姆斯和詹姆斯・霍纳,因此,两部影片在冲奖季获得的人气几乎是旗鼓相当,最近在媒体上,《拯救大兵瑞恩》和《勇敢的心》两部影片的支持者也是吵得火药味十足。IfFireflyandFoxverypurecompetitor, thatthis year'stoprizeseasonregardless on the surfacein secret, twocompaniesformost importantseveralbigmovieaward itemswinto be heavily engaged, butthisaspectwill causeboth sidesto budget the senselessdisbursement in aspectat the public relationswithout doubt, even the finalaward itemresultis notmostis favorableforeach one.
如果萤火虫和福克斯只是非常单纯的竞争对手,那今年的冲奖季无论在表面上还是私下里,两家公司都会为了最重要的几大电影奖项争得不可开交,而这种局面无疑会导致双方在公关预算方面的无谓支出,甚至最终的奖项结果也不是对各自最有利的。However, because of the relations of EricandElizabeth, inlong before, both sidesonhas formedcertaintacit understanding.
不过,因为艾瑞克与伊丽莎白的关系,在很早以前,双方就已经形成了一定的默契。„Eric, from the presentsituation, analyzes the best pictureandbestDirector, regardingourtwoismost advantageous,”HarveyWeinsteincarefullyanalyzes saying: „Screening of «Saving Private Ryan»inglobalrangereached the last act, North Americahas also distributed the recording tape of movietwomonths ago, therefore, IthinkmostsuitsthismovieshouldbebestDirector. Althoughthismoviefirmaurais full, butKathryn is actually a woman, Oscar more than 60yearshistorical, althoughthere areseveralsecond daughternatureDirectorto be nominated, butactuallyalsonever has a womanto obtainbestDirector, therefore, if«Saving Private Ryan»won the bestDirectoraward, the stir that causesis not inferior to a best pictureabsolutely, after all, Oscarhad66best pictures, bestfemaleDirectormoviedid not have, even the nextdozensyears, bestfeminineDirector can only beKathryn. So long as«Saving Private Ryan»wins the bestDirectoraward, infuturemanyyears, thismoviecanmaintain the lastinginfluence.”
“艾瑞克,从现在的情况来看,将最佳影片和最佳导演拆分开来,对于我们两家来说才是最有利的,”哈维・韦恩斯坦认真地分析道:“《拯救大兵瑞恩》在全球范围内的上映已经进入了尾声,北美也在两个月前发行了电影的录像带,所以,我认为最适合这部影片的应该是最佳导演。虽然这部影片阳刚气息十足,但凯瑟琳却是一个女人,奥斯卡60多年的历史上,虽然有过几次女性导演获得提名,但却还从来没有一个女人获得过最佳导演,所以,如果《拯救大兵瑞恩》获得了最佳导演奖项,造成的轰动绝对不亚于一个最佳影片,毕竟,奥斯卡已经拥有了66部最佳影片,最佳女导演的电影却还一部都没有,甚至未来几十年,最佳女性导演都只会是凯瑟琳一个。只要《拯救大兵瑞恩》获得最佳导演奖项,在未来很多年里,这部影片都可以保持持久的影响力。”Ericnodded, HarveyalthoughWeinsteinhas not mentionedany and movieincomerelatedphrase. Butactuallyhisthese words are analyzing the award itemadvantagesfrom the commercial pointcompletely.艾瑞克点了点头,哈维・韦恩斯坦虽然没有提到任何与电影收入有关的字眼。但其实他这番话完全是在从商业角度来分析奖项利弊。OnceKathrynbecomesfirstobtains the OscarbestDirectorfemale, «Saving Private Ryan»will have a veryspeciallystatusin the moviehistory, thismeaningbeforesecondOscarfemininebestDirectorappears, «Saving Private Ryan»will be unique, wheneversomepeoplethink ofOscarbestDirector. Often will quickly note the onlyfemale, notedthismovie, thisalsomeans that «Saving Private Ryan»infuturemanyyears, and otheron the peripheralchannelswill bringtoFireflyin the recording tape, DVDsurpassesobtains the bestDirectormoviein other profit.
一旦凯瑟琳成为第一个获得奥斯卡最佳导演的女性,《拯救大兵瑞恩》将在电影史上拥有一个非常特殊地地位,这意味在第二个奥斯卡女性最佳导演出现以前,《拯救大兵瑞恩》将是独一无二的,每当有人想到奥斯卡最佳导演。往往就会很快注意到其中唯一的女性,跟着也就注意到了这部影片,这也就意味着《拯救大兵瑞恩》在未来很多年里,将在录像带、dvd等周边渠道上给萤火虫带来远超于其他获得最佳导演影片的利润。Notes the Ericapproval the look, HarveyWeinsteincontinues saying: „«Braveheart»is also inscreens the stage, therefore the best picturetitleis more importantregardingus. Ifwecarry on the public relationsrespectively, bywell-matchedstrength that twomoviesshow, the final outcome will be very difficultto expect, even, Ithought. The final outcome likely withopposite that clearlywehope. Because«Saving Private Ryan»is an Americanmain melodywarpiece, tonarrating«Braveheart» of United Kingdomhistory, «Saving Private Ryan»obtains the best picture the probabilityto be without doubt bigger. ButonbestDirector, in the Directorassociationabsolutelydoes not havemanyfemales, majority of is also malepowertendencyseriousold man, thisaspect, Mel the Gibsonwinningsurfaceis much bigger than Kathryn. Ifwishmakes the resultwant the placetowardusto the development, afterOscarnominates, ourpublic relationsstrategiesmustachievesometacit understandingahead of time.”
注意到艾瑞克赞同的神色,哈维・韦恩斯坦继续说道:“《勇敢的心》还处于上映阶段,所以最佳影片头衔对于我们来说更加重要一些。如果我们双方各自进行公关的话,以两部影片展现出来的旗鼓相当的实力,最终结果将很难预料,甚至,我个人觉得。最终结果很可能与我们所期盼的截然相反。因为《拯救大兵瑞恩》是一部美式主旋律战争片,相对于讲述英国历史的《勇敢的心》,《拯救大兵瑞恩》获得最佳影片的几率无疑更大一些。而在最佳导演上面,导演协会里根本就没有多少女性,大部分还都是男权倾向严重的老头子,这方面,梅尔・吉布森的赢面比凯瑟琳要大得多。如果想要让结果朝我们想要地方向发展,在奥斯卡提名之后,我们双方的公关策略就必须提前达成一些默契。”«Braveheart» that althoughscreensat the end of the yeartoalreadywhenunderNorth Americafilesverylong«Saving Private Ryan»accounts forcompletely the day, canduring the promulgationseasoneasilycreatemostmajormediainfluence. But ifcarefullyanalyzestwomovies the Oscarpotential, «Saving Private Ryan»actuallyownerAmericanmain melodyandviolentnormal treatmentcorrecttwobigsuperiority, ifboth sidesdo what is rightinfollowingOscarpublic relations, thatresult is hardto expect.
虽然年底上映的《勇敢的心》相对于已经在北美下档很久的《拯救大兵瑞恩》来说占尽了天时,可以在颁奖季期间非常轻易地造成最大的媒体影响力。但如果仔细分析两部影片的奥斯卡潜力,《拯救大兵瑞恩》却拥有者美式主旋律和极端正治正确两大优势,如果双方在接下来的奥斯卡公关方面各行其是,那结果真的是难以预料。Harveysaid. The Ericnodsaid: „This, Harvey, Iwill telephonetoKatzenbergin the evening, making the head of Fireflyaward itempublic relationscontact withyoutomorrow, youcommunicatein secret.”哈维说完。艾瑞克点头说道:“这样,哈维,我晚上会给卡森伯格打个电话,让萤火虫奖项公关的负责人明天联系你,你们私下里沟通一下。”HarveyWeinsteinappearshere, wantsto hear the promise of thiscoordinationfromErichere. After all, everybodyhas divided‚cake’happily, is the bestwin-win situation. Otherwise, either the final outcomeis similar towithboth sides that Weinsteinjustsaidhopesis just opposite, eitheris a sidethoroughlycollapses completely, thisdefinitelyis not the relationalverygoodtwocompaniesdesired.哈维・韦恩斯坦出现在这里,也是想要从艾瑞克这里听到这番配合的许诺。毕竟,大家欢欢乐乐地将‘蛋糕’分了,才是最佳的双赢局面。否则,要么最终结果如同韦恩斯坦刚刚说的与双方期盼刚好相反,要么就是一方彻底一败涂地,这肯定不是关系非常良好的两家公司希望看到的。Determination main issue, HarveyWeinsteinalsowith easechatted the issues in somedetail: „Eric, Ms.Bigelow is also «Saving Private Ryan»mainProducer, butIheard that shehad not participated in the public relations of toomanyGolden Globe Awardrecentlyprobably, Golden Globe Awardis certainly indifferent, butfollowing«Saving Private Ryan»wantswith the OscarbestDirectorwords, sheshouldrevealsome, even if not attendtoomanypublic relationspartyin secret, Ithink that she should also acceptseveraltimespublicmedia the interviewsand so on.”
确定最主要的问题,哈维・韦恩斯坦也轻松地聊起了一些细节方面的问题:“艾瑞克,毕格罗女士也是《拯救大兵瑞恩》的主要制作人,但我听说她最近好像并没有参与太多金球奖的公关活动,金球奖当然无所谓,但接下来《拯救大兵瑞恩》想要拿奥斯卡最佳导演的话,她应该多露一些面的,就算私下里不出席太多公关派对,我认为她也应该多接受几次公共媒体的访谈之类。”
The public relations main step of award itemincludingmediadrumming up supportpublic relationsandin privateto the public relations of appraisal committee, finallygoalactuallyalsolikeelectingsuch, through the influences in variousaspectsfromaward itemappraisal committeetherevoting.
奖项的公关最主要的步骤包括媒体造势公关和私下对评委的公关,最终目的其实也就像选举那样,通过各方面的影响从奖项评委那里拉到投票。Thesuggestion of Weinsteinnaturallyisverycritical, althoughEricapproves, butsmiled, said: „Harvey, youpossiblydo not know, Kathrynsome...... Un, is the idealism, shedoes not likethisactivity, Icannotreluctantly.”韦恩斯坦的这番建议当然是非常中肯的,艾瑞克虽然非常赞同,但还是笑了笑,道:“哈维,你可能不知道,凯瑟琳有些……嗯,算是理想主义吧,她不太喜欢这种活动,我也不能勉强。”HarveyWeinsteinhas gawkedstaring, if the operationis appropriate, «Saving Private Ryan»later the recording tape and televisiontelecastauthorizationcancontinueisFireflybringsseveral billionsUSDnet incomes, such bigbusiness, howFireflycan, because the Directorthatbe irrelevantidealismshescuffleson the to ignore.哈维・韦恩斯坦愣了愣,如果运营得当,《拯救大兵瑞恩》后期录像带和电视播映授权可是能继续为萤火虫带来数亿美元的净收益啊,这么大的生意,萤火虫怎么能因为导演那点不着边际地理想主义就放任她敷衍了事啊。However, Harveyrememberssomehearsayquickly, in the mindappearsKathrynthatabsolutelynot to haveanyyearstraceattractiveface, the understandingto smilein secret, does not planto mentionthismatteragain.
不过,哈维很快想起私下里一些传闻,脑海中浮现出凯瑟琳那张完全没有任何岁月痕迹的漂亮面孔,会心地笑了笑,不打算再提起这件事。Has listened tothemto discuss that silently the Elizabethsuddenacid of mattermumbledonesourly: „Over 40years old alsoidealism, whenlittle girl.”
本来一直默默听着两人谈事情的伊丽莎白却突然酸酸地嘟囔了一句:“40多岁了还理想主义,当自己小女孩呢。”Ericcoffeealmostchokes, placeson the coffee cup the tablehastilycarefully, gained groundto stareoneto eat the flyingvinegarsuddenlyElizabeth, gratefullywas actually stared.艾瑞克一口咖啡差点呛出来,连忙将咖啡杯小心地放在桌子上,抬头瞪了一眼突然吃飞醋的伊丽莎白,却是被毫不客气地瞪了回来。HarveyWeinsteinfeltkeenly the atmospherestartssomewhatto lose shape, is tactfulvery muchsets outto say goodbyeto leave. FromEricheredefinitepromise, followingaward itempublic relationsdetailwas certainly not neededEricto worrypersonally, Harveywill go to the relatedheadcommunicationwithFirefly.哈维・韦恩斯坦敏锐地感觉到气氛开始有些走样,很识趣地起身告辞离开。从艾瑞克这里得到确定的许诺,后续的奖项公关细节当然不需要艾瑞克亲自操心,哈维自会去与萤火虫的相关负责人沟通。Sets outto deliverHarveyto leave, EricandElizabethsatonce more.
起身送哈维离开,艾瑞克与伊丽莎白再次坐了下来。Only the remainingindependenttwopeople, Elizabethalsorealizedownjustsmalltemperwas somewhat inopportune, is actually not willingto admit defeaton own initiative, the lookdoes not darewithEriclooking at each other, to move fastlooksto the distant place, as ifincounting the mansionnumber on hillside.
只剩下单独两个人,伊丽莎白也意识到自己刚刚的小性子有些不合时宜,却也不愿意主动服软,眼神不敢与艾瑞克对视,飘飘忽忽地望向远处,似乎在数山坡上的豪宅数目。Ericbeckoningmade the attendanttradepotcoffeetothem, lookedwith the Elizabethvisionto the distant place.艾瑞克招手让侍应生给两人换了一壶咖啡,也跟着伊丽莎白的目光望向远处。Sopeaceful the moment, Elizabethsuddenlybecamesomewhatpanting in indignation, stares atEric saying: „Juliasaidright, yourthisbastard, does not know that gives to us.”
如此安静了片刻,伊丽莎白突然又变得有些气呼呼地,盯着艾瑞克道:“茱莉亚说的没错,你这个混蛋,一点都不知道迁就我们。”Ericfeelssomewhatbewilderedly: „Princess, mywheremade the mistake?”艾瑞克感觉有些莫名其妙:“公主殿下,我哪里又做错了啊?”„Youjustshouldopen the mouthon own initiativefirst, actuallyalsowantsmeto breaksilent.”
“你刚刚应该主动先开口的,竟然还要我来打破沉默。”Ericsomewhatdoes not know whether to laugh or cry: „Myyoutojustin the ponderlife, not have disturbed, youare not a little girl, whyto intertwinethese.”艾瑞克有些哭笑不得:“我还你为刚刚在思考人生呢,才没有打扰,你也不是小女孩啊,干嘛纠结这些。”„Someperson over 40years old have been why ableto work as the little girl, Icannot.”
“凭什么有些人40多岁了还能当小女孩,我就不可以了。”Eric can only surrender: „Good, youcontinuemaintain the little girlmentality, thisperhapsyouandKathrynequallybigtime, canbe so attractivelikeher.”艾瑞克只能投降:“好吧,你继续保持小女孩心态吧,这样说不定你和凯瑟琳一样大的时候,也能像她那么漂亮。”„Yes,”Elizabethsomewhatslightlywas suddenly self-satisfied: „When I was 40 years old, hey, youimagineher to beanyappearance.”
“是啊,”伊丽莎白突然有些小得意了:“等我40岁的时候,嘿嘿,你想象一下她会是什么样子吧。”Eric can imaginenow, becausehehas seenradically, more than tenyearslater, Kathrynis different from the present.艾瑞克现在就能够想象得到,因为他根本就见过,十多年后,凯瑟琳跟现在没什么两样。Thiswomanmustbe ableto livefor a lifetime the spirit, in vaindid not walkoneinthisworld.
这女人一辈子要能活成妖精,也就不枉在这世上走一遭了。Elizabethnotes the Ericthinkinginexpressionto have the smile, disguised the chillto shiver, said: „Youactually are really imagining, but can also smile, was really changestoo, no wondersomepeoplesaid that youhadthatcomplex.”伊丽莎白注意到艾瑞克思索的表情里带着微笑,假装恶寒地颤抖了一下,说道:“你竟然真的在想象,还能笑得出来,真是太变太了,怪不得有人说你有那个情结。”Ericdoes not planto discussKathrynwithElizabethagain, changes the topicon own initiative, said: „Inoticed that MelGibsonhas attained the best actornomination of Golden Globe Award, hisperformancelevelattained the Golden Globe Awardnominationsomewhatto force, youwill not plan that gavehimto operateOscarto nominate?”艾瑞克不打算再与伊丽莎白讨论凯瑟琳,主动将话题岔开,道:“我看到梅尔・吉布森拿到了金球奖的最佳男主角提名,他的表演水平拿到金球奖提名就有些勉强了,你们不会是还打算给他运作一个奥斯卡提名吧?”Ericjusthad not talked about the Golden Globe Awardpublic relationsissuewithHarvey, is mainly becauseGolden Globe Awardappearsimmaterialregarding«Saving Private Ryan», influence that Golden Globe Awardcreatesoftenonlyarounditissues, afterwardrapidlywill be coveredby the Oscarinfluence. Regardingscreeningmovie, Golden Globe Awardmediaattentionmayplay the promoter actiontoBox Office, butthispromoter actionregardingsince the movieinfluence of lateoperationstageis notthatbig.艾瑞克刚刚与哈维根本就没有谈到金球奖的公关问题,主要是因为金球奖对于《拯救大兵瑞恩》来说显得无关紧要,金球奖造成的影响力往往只在其颁发前后,随后就会迅速被奥斯卡的影响力所覆盖。对于上映的影片来说,金球奖的媒体关注度或许会对票房起到促进作用,但这种促进作用对于已经进入后期运作阶段的影片影响力就不是那么大了。To«Saving Private Ryan», whatis most importantisOscar, after all, onanymediawill present the «Saving Private Ryan»news in the future, mentionedoftenisthisis the Oscartitle of movie, «Saving Private Ryan»when the selloverseasrecording tapeor the televisionbroadcastpower, the buyercaredoftenalsohad the Oscarprize. Even if the majority oftimesare onlyOscarnominate, the gold content is also much higher than the Golden Globe Awardaward item, thisdifference is more obvious, in the inverse imagespace and time that Actoraward itemdisplaystracks down a Oscarmovie kingmanyyears of smallplumwith hardship, manypeopledo not even know, personwife and childrenplumrecompenses the institutehopeobtains the Oscarmovie kingtenyears ago, is the Golden Globe Awardmovie king.
对《拯救大兵瑞恩》来说,最重要的还是奥斯卡,毕竟,将来任何媒体上出现《拯救大兵瑞恩》消息时,提及往往都是这是影片的奥斯卡头衔,《拯救大兵瑞恩》在出售海外录像带或者电视播放权的时候,买家在乎的往往也只有奥斯卡奖。大部分时候哪怕只是一个奥斯卡提名,含金量也比金球奖奖项高得多,这种差异性在演员奖项方面表现的就更加明显,像原时空中苦苦追寻奥斯卡影帝多年的小李子,很多人甚至根本就不知道,人家小李子在得偿所愿地获得奥斯卡影帝十年前,就已经是金球奖影帝了。Elizabethhears the Ericshifttopic, has not continuedto pestervery muchintelligently, said: „Mentionedthis, MelGibsonbecause ofthisnomination, but alsoquarrelledwithHarvey.”( To be continued.)伊丽莎白听到艾瑞克转移话题,也很聪明地没有继续纠缠下去,道:“说起这个,梅尔・吉布森因为这个提名,还跟哈维吵了一架呢。”(未完待续。)
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