IAIH :: Volume #7

#607: Some joke

Eric hears the Chris issue, has smiled lightly, with beginning a stroke is drawing the simple schematic drawing of long-tail theory on the writing board conveniently, the expression said assuredly: „Naturally meaningful, and significance is great. Everybody knows that Hollywood does have many B movie Corporation?” 艾瑞克听到克里斯的问题,淡淡笑了下,拿起笔随手在写字板上画着长尾理论的简单示意图,语气笃定地说道:“当然有意义,而且意义重大。大家都知道好莱坞存在着很多b级片公司吧？” Although does not know why Eric mentioned this suddenly, but several people present nodded, simultaneously looked that curiously to Eric in the simple schematic drawing that on the writing board drew. 虽然不知道艾瑞克为什么突然提起这个,但在座的几人还是点了点头,同时好奇地看向艾瑞克在写字板上画出来的简单示意图。 Google the original space and time, Amazon and Eric in flies and other company livelihood long-tail theories to hint the drawing to be good, said: „Uses some Hollywood B movie as an example, the B movie income structure is similar to this chart, we can call it ‚long-tail chart’, the head of this chart represents B movie to land the Box Office shared revenue of theater fortunately, some income occupied the majority of area of long-tail chart, regarding a cost usually only then several million even several hundred thousand B movie, can in the cinema, almost be able to gain one. But majority of B movie is very difficult to attain the institute line to screen the qualifications, therefore the average person will often think that B movie Corporation will survive will be difficult, but the fact will be not true, many B movie Corporation will live very much moistens, they will maintain the survival the principle just like this schematic drawing.” 艾瑞克将原时空中谷歌、亚马逊和奈飞等公司赖以生存的长尾理论示意图画好,说道:“以好莱坞一些b级片为例,b级片的收入结构就如同这张图,我们可以叫它‘长尾图’,这张图的头部代表着一部b级片有幸登陆影院的票房分成收入,这部分收入占据了长尾图的大部分面积,对于一部成本通常只有几百万甚至几十万的b级片来说,能够在影院放映,差不多就能赚上一笔。但大部分b级片都是很难拿到院线上映资格的,于是普通人往往就会觉得b级片公司生存会非常艰难,但事实并非如此,很多b级片公司活得很滋润,他们维持生存的法则就犹如这张示意图。” Eric was saying, cuts open in the long-tail chart area biggest head with the dashed line vertical stroke with, has drawn a fork, then continues fast to cut regions in the end area with the pipe, labelling while explained: „Like chart, they, even if cannot attain ‚head’ this maximum income, but the release through recording tape market and cable TV telecast power income, as well as the broad overseas market copyright sale, can obtain as before with the head area suitable income. Moreover, so long as has enough channel, the copyright sales revenue of overseas market is very rich, thinks that cost 2 million USD B movie, can recoup a large part of costs in the United States home, but in broad overseas market, even if the pack sale of entire copyright. United Kingdom sells 200,000 USD and France to sell 1 50,000 USD, is Italy, Germany, Spain and Portugal...... After Europe, similarly broad Asian market, even also some on the other hand quite rich United States and African countries, these fragmentary income add. Full that enough small company gains.” Here, one side Eric placed the pen in hand, looked to several people present, said: „, What did you see to come?” 艾瑞克说着,用笔在长尾图面积最大的头部用虚线竖切开来,画了一个叉,然后继续在尾部面积上用竖线飞快切出一块块的区域,一边标注一边讲解道:“像图中这样,他们即使拿不到‘头部’这块最大的收入,但通过录像带市场的发行、有线电视播映权收入,以及广阔的海外市场版权销售,依旧可以获得与头部面积相当的收入。而且,只要拥有足够的渠道,海外市场的版权销售收入是非常丰厚的,想想吧,一部成本200万美元的b级片,在美国国内就能够收回很大一部分成本,但在广阔的海外市场,哪怕是全版权的打包销售。英国卖出20万美元、法国卖出15万美元、然后是意大利、德国、西班牙、葡萄牙……欧洲之后,还有同样广阔的亚洲市场,甚至还有一些相对来说比较富有的拉美国家、非洲国家,这些零零星星的收入加起来。足够一家小公司赚的盆满钵满。”说到这里,艾瑞克将手中的笔放在一边,看向在座的几人,道:“那么,你们看出什么来了吗？” Chris shows look looking pensive. But refuted to Tina Brown of Hollywood comparison understanding: „Eric, I thought that except for Hollywood seven big Film Studio, few which small B movie Corporation have you that widespread channel, the perfect condition that you said as if not exist.” 克里斯露出若有所思的神色。而对好莱坞比较了解的蒂娜.布朗则反驳道:“艾瑞克,我觉得除了好莱坞七大电影公司,很少有哪个小型的b级片公司拥有你所的那种广泛的渠道,你说的这种理想状态似乎并不存在。” „But looks like Roger Corman and other famous B movie Producer Production Studio through the distribution model that I said that in Hollywood live moistens is actually a fact, not?” Eric says with a smile: „Moreover, I am using this kind of idealized model to demonstrate the Yahoo future profitability model.” “但像罗杰.科曼等著名b级片制作人的制作公司通过我说的这种发行方式,在好莱坞活的非常滋润却是一个事实,不是么？”艾瑞克笑着道:“而且,我只是在用这样一个理想化的范例来演示雅虎将来的盈利模式。” As a splendid financial professional graduate, Chris understood compared with several other people quickly, said: „Eric, I think that I know you wanted to express anything. Your meaning is. If one type ‚product’ the marketing channel is huge enough, the profit that even if that these channels bring is not worthy of mentioning, but accumulates, as before will become an impressive data.” 作为一个出色的金融专业毕业生,克里斯比其他几人更快地明白了过来,道:“艾瑞克,我想我知道你想要表达什么了。你的意思是。如果一种‘产品’的销售渠道足够庞大,那么即使这些渠道带来的利润非常微不足道,但积累下来,依旧会成为一个让人惊叹的数据。” „Bingo,” Eric raised right hand to try to hit finger click, what a pity failed, put down the arm in several people of chuckle sounds, said: „Considered by the current network environment that the entire network space had hundreds of thousands of scale different websites, if we can develop one set of simplicity of operator, and obtains the advertisement distribution technology that the customer approves. And draws to the current capacity good 100,000 website joins Yahoo Advertisement Alliance, on average each website even if every month only brings not worthy of mentioning 10 USD income to us, then equals Yahoo to gain to 1 million USD every month, although this 1 million is not enough to pay Yahoo as before by far at present every year operational cost. But in recent years the growth of network user and website quantity is very astonishing, if the Yahoo Advertisement Alliance website quantity can increase ten times and 100 times in the next few years, then our income also will present increase of geometrical number.” “宾果,”艾瑞克举起右手试图打了个响指,可惜失败了,在几人的轻笑声中放下手臂,道:“以目前的网络环境来考虑,整个网络空间已经拥有数十万家规模不同的网站,如果我们能够开发出一套操作简单并且得到客户认可的广告分发技术。并且拉到其中流量不错的10万家网站加入雅虎广告联盟,平均每家网站每个月即使只给我们带来微不足道的10美元的收入,那么合计起来雅虎每个月就能赚到100万美元,这100万虽然依旧远远不足以支付雅虎目前每年的运营费用。但最近几年网络用户和网站数量的增长速度是非常惊人的,如果未来几年雅虎广告联盟的网站数量能够增加十倍、100倍,那么我们的收入也会呈现几何数目的增加。” Tina Brown also asked: „Eric, if I establishes a website, and success develops certain scale, I definitely will not join Yahoo Advertisement Alliance to choose alone operate. Can this as if make more income?” 蒂娜.布朗又问道:“艾瑞克,如果是我建立一个网站,并且成功发展到一定的规模,我肯定是不会加入雅虎广告联盟而选择独自运营的。这样似乎可以获得更多的收入？” Eric has referred to the writing board that fork number of long-tail chart head, said: „Operation of Yahoo Advertisement Alliance with emphasis originally not, in these are in ‚long-tail’ on the head website, what we must attain is with ‚’ the profit scale suitable end that head produces.” 艾瑞克指了指写字板上长尾图头部的那个叉号,道:“雅虎广告联盟的运营重点本来就不在这些处于‘长尾’头部的网站上,我们要拿到的是与‘头部’产生的利润规模相当的尾部。” Tina Brown smiled awkwardly, she neglects the rule that Eric just spoke actually. 蒂娜.布朗略带尴尬地笑了笑,她倒是忽略了艾瑞克刚刚才讲完的规律。 Eric did not mind that continues saying: „Moreover, I fund the plan of massive small website development with 100 million USD that you mentioned before this, actually can also classify to Yahoo Advertisement Alliance part. Any wants to obtain the angel investment fund from Yahoo the website, must join Yahoo Advertisement Alliance, the preliminary stage that now or the networks industry germinates, I think in these small website the investor that can choose are not many, we can while this opportunity will compare to have the development potential website to drag into the middle of Yahoo Advertisement Alliance , to promote through the Yahoo huge web portal channel effect, then, at least in the next few years, in the network most influential a number of websites majority of will stem from the middle of Yahoo Advertisement Alliance. Even if these websites will have chosen being separated in the future, I think that Yahoo has also developed enough strength to get free of other profit channels.” 艾瑞克也不介意,继续说道:“而且,我此前跟你们提到的一亿美元资助大量中小网站发展的计划,其实也可以归类到雅虎广告联盟的一部分。任何想要从雅虎获得天使投资基金的网站,都必须加入雅虎广告联盟,现在还是网络产业萌芽的初始阶段,我想那些中小网站的可以选择的投资方并不多,我们可以趁此机会将其中比较有发展潜力的网站拉入雅虎广告联盟当中,通过雅虎庞大的门户网站渠道效应进行推广,那么,至少在未来几年,网络上最具实力的一批网站将大部分出自雅虎广告联盟当中。即使这些网站将来选择了脱离,我想雅虎也已经发展到足够的实力开脱其他盈利渠道了。” Other so-called profit channels, were the search engine serve certainly. 所谓其他的盈利渠道,当然就是搜索引擎服务了。 Yahoo currently had the preliminary function of search engine, just because of the networks industry scale limit, has not erupted enough potential. Reason that in the original space and time Yahoo the failure, the main reason lies in blindly believes that the web portal status was unshakeable, has neglected the development potential of search engine, huge resources that otherwise to Yahoo have at that time, was absolutely impossible to make Google displace. But now, Eric will certainly not make such mistake. 雅虎目前就已经拥有了搜索引擎的初步功能,只不过因为网络产业规模限制,还没有爆发出足够的潜力。原时空中雅虎之所以失败,最主要的原因就在于盲目地相信门户网站的地位不可动摇,忽略了搜索引擎的发展潜力,否则以当时雅虎拥有的庞大资源,绝对不可能让谷歌取而代之。而现在,艾瑞克当然不会犯这样的错误。 This small high-level meeting convenes to afternoon 3 o'clock, after the Eric lecture the Yahoo future two great development plans, Chris, Ian Gunier, Tina Brown and the others also speak freely, delivers own suggestion. The conference ended, Eric and Chris leave Yahoo Headquarters together, but the Ian Gunier four people stay in the conference room as before full of enthusiasm the discusser. 这场小型的高层会议足足召开到下午3点钟,艾瑞克讲完雅虎未来的两大发展计划之后,克里斯、伊恩.格尼尔、蒂娜.布朗等人也纷纷畅所欲言,发表自己的一些建议。会议结束,艾瑞克和克里斯一起离开雅虎总部,但伊恩.格尼尔四人依旧留在会议室里兴致勃勃地讨论者。 Chris participates in Nokia Board of Directors to discuss from Finland, just returned to homeland to catch up with Boston, the whole person was exhausted. Returned to the hotel impatiently to enter room to make up to think. 克里斯从芬兰参加完诺基亚的董事会议,刚刚回国就又赶来了波士顿,整个人已经非常疲惫。回到酒店就迫不及待地钻进房间补觉去了。 Held today's this conference, Eric does not have too many matters to do in Boston, some details in Yahoo following developing process can definitely discussed through the emails and people. Tomorrow and John Chambers and Steve Case meeting smooth words, Eric can return to Los Angeles. Compares in Chris. When Eric at this time as before is maintaining the conference excited condition, had not participated in weary feeling after entire day of conference. 召开完今天这次会议,艾瑞克在波士顿也没有了太多事情要做,雅虎接下来发展过程中的一些细节问题完全可以通过电子邮件与众人讨论。明天与约翰.钱伯斯和史蒂夫.凯斯的会面顺利的话,艾瑞克就可以返回洛杉矶。相比于克里斯。艾瑞克此时依旧保持着会议时略带兴奋的状态,没有丝毫参加了整整一天会议后的疲倦感。 Boston in May has not entered the summer burning hot sign, afternoon vision is warm, after delivering Chris returns to the room rest, Eric has changed casual attire of one set of leisure. Went downstairs to go out of the hotel. 波士顿的五月份没有丝毫入夏炎热的迹象,下午的眼光温暖和煦,送克里斯回房间休息后,艾瑞克换了一套休闲的便装。下楼走出了酒店。 Comes Boston already one week, besides the meetings of that invitation company all employees, the Eric these days sphere of action has limited the Yahoo Corporation Headquarters Cambridge hotels and on Massachusetts main road between several hundred meters away, at this time has almost gotten through all matters, in the afternoon also some time, Eric then plans to walk everywhere, after this is he small custom to each city. Let alone along hotel not far away intersects the western main road that less than two kilometers with the Massachusetts main road toward the west, crosses the Charles river, is famous Harvard Business School, although Eric did not have previous life to leave admiration of big pile of political trade name class Business School to this now. But he is very curious. 来波士顿已经一个星期时间,除了那次邀请公司所有员工的聚会外,艾瑞克这些日子的活动范围一直局限在马萨诸塞大道上的剑桥酒店和几百米外的雅虎公司总部之间,此时差不多办完了所有事情,下午还有一些时间,艾瑞克便打算到处走走,这算是他到每一个城市之后的小习惯。更何况沿着酒店不远处的与马萨诸塞大道相交的西大道往西不到两公里,越过查尔斯河,就是大名鼎鼎的哈佛商学院,虽然艾瑞克现在已经没有了前世对这家出了一大堆政商名流的商学院的仰慕。但他还是非常好奇的。 Eric just went out of the hotel, Carter Moon has braved very much at the right moment, asked: „Does Boss, need the car(riage)?” 艾瑞克刚刚走出酒店,卡特.摩恩很适时地冒了出来,问道:“老板,需要车吗？” Because compared to be negligent to handle personal image recently, Eric the lower jaw grew light stubble at this time, increased several points of mature makings for his whole person. Pulls out tinted sunglasses to take from the pocket, in addition this time leisure dresses up, Eric believes that except for the extremely familiar relatives and friends, can recognize the person who he comes not to be many easily: „I go to the river opposite shore to transfer revolutions, does not use a vehicle.” 因为最近比较疏于打理个人形象,艾瑞克此时下颌已经长出了淡淡的胡茬,为他整个人添加了几分成熟的气质。从口袋里掏出浅色墨镜带上,加上此时的休闲装扮,艾瑞克相信除了极其熟悉的亲友,能够轻易认出他来的人并不多:“我去河对岸转转,就不用车了。” Carter Moon nods. Looks that Eric is similar to this street common young student such attitude moves toward the front intersection comfortably, together by far followed with another companion. 卡特.摩恩点点头。看着艾瑞克如同这条街上常见的青年学生那样意态闲适地走向前面一处街口,才与另外一个同伴一起远远地跟了上去。 Turns into west the main road, although listens to the name seems a business street, but is only an asphalt road of two traffic lane. By the path the majority is to trigger the Eric certain obsession psychology red brick common people residences, the Boston brownstone culture is popular . Moreover, these semblances look like as if somewhat poor red brick construction usually are the income good middle class and rich person social class live, the mid and low earning crowd can only live in the inexpensive barracks as before. 拐入西大道,虽然听名字似乎是一条商业街,但只是一条两车道的柏油路。道路两侧大部分都是触发艾瑞克某些强迫症心理的红砖民居,波士顿的褐石文化非常流行,而且,这些外表看起来似乎有些寒酸的红砖建筑通常是收入不错的中产阶级和富人阶级才住得起的,中低收入人群依旧只能居住在廉价的木板房里。 Proceeded several hundred meters along the west main road, Eric saw by a supermarket ATM hall. Realized that has not had money, will then possibly use, then walked to pull out the credit card to take several hundred USD. 沿着西大道往前走了几百米,艾瑞克看到一家超级市场旁的atm厅。意识到身上没有带钱,接下来可能会用到,便走了过去掏出信用卡取了几百美元。 Goes out of the ATM hall, saw that a girl of wear pale blue coat holds two full convenient bags to move toward street red Ford, puts out a hand to open the trunk cautiously, Eric walks to greet on own initiative: „Madame, needs to help?” 走出atm厅,看到一个穿着淡蓝色外套的女郎捧着两个满满的便利袋走向街边一辆红色的福特,小心翼翼地伸手想要打开后车箱,艾瑞克主动走过去打招呼:“女士,需要帮忙吗？” „Thank you, you are really a warmhearted person,” girl has let toward side with a smile, Eric puts out a hand to help the opposite party pull open the reserve box, nodded toward the opposite party , to continue to face forward to walk. “谢谢你,你真是个热心人,”女郎笑着朝旁边让了让,艾瑞克伸手帮对方拉开后备箱,朝对方点了点头,继续朝前走去。 The girls carefully facilitating the daily necessities in bag put away, close the reserve box, gains ground form that notes Eric to leading the way, when remembered just did not have the opinion noted the Eric profile, the feeling of that seeming to have met before having, but concrete this was the feeling comes also somewhat not to have the clue from where, finally can only regard the common psychology already to regard the feeling this feeling. 女郎仔细地将便利袋里的日用品放好,关上后备箱,抬头注意到艾瑞克向前行去的身影,才想起刚刚无意见注意到艾瑞克侧脸时,产生的那种似曾相识的感觉,但具体这是感觉从何而来又有些毫无头绪,最终只能将这种感觉当成常见的心理既视感。 However, although is bringing sunglasses, but is a very graceful fellow. 不过,虽然带着墨镜,但还是挺帅的一个家伙呢。 The psychology slightly has thought that the girl has criticized oneself love-struck fool in the psychology quickly, just about to boards to leave, remembered the roommate to make her help some things of belt just to forget to buy, has to return the supermarket once more. 心理这么小小地想了一下,女郎很快在心理暗骂了自己一句花痴,刚要上车离开,才想起室友让她帮忙带的一些东西刚刚忘记买了,只好再次转回超级市场。 Walks once more from the supermarket, in girl's loses hand one package of things conveniently in the vehicle back seat, sneaked in Ford, pulls out the key time, did not glance a front on own initiative, that form as in field of vision. Produced inexplicably palpitated, the girl drove to follow, arrived at side Eric to slow down the vehicle speed, pressed down the glass to have the courage to say to Eric: „I go to the front soldier factory, can travel by vehicle?” 再次从超级市场里走出来,女郎将手里的一包东西随手丢在车子后座,钻进了福特,掏出钥匙的时候,不自觉地瞟了眼前方,那个身影依旧在视野内。莫名地产生了一些悸动,女郎开车跟了上去,来到艾瑞克身旁减缓车速,按下车窗鼓起勇气对艾瑞克道:“我去前面的士兵厂,要搭车吗？” Stands Eric on street serrated edge bends down slightly, toward sitting the girl on car(riage) driver seat in Ford beckoned with the hand, says with a smile: „Thank you, I crossed river arrive.” 站在马路牙子上的艾瑞克微微俯身,朝坐在福特里车驾驶座上的女郎摆了摆手,笑道:“谢谢你,我过了河就到了。” The present girl looks like with is the same age, a mild-mannered beige long hair, melts the pale makeup fair cheek is appearing very fine, the body is having an obvious air of scholarly refinement. Eric itself will not refuse to come such chance affair in remote another region but actually, Carter Moon that but if on the car(riage) of this beautiful woman, followed on foot they must be thrown off. Mr. Bodyguard had confessed him, for individual security considers, do not do stems from their unexpected matters. 眼前的女郎看起来与自己同龄,一头柔顺的淡褐色长发,化着淡妆的白皙脸蛋显得很精致,身上带着一股明显的书卷气。艾瑞克本身倒不会拒绝在异地他乡来一段这样的艳丨遇,但如果上了这位美女的车,身后徒步跟随的卡特.摩恩两人肯定要被甩掉了。保镖先生曾经交代过他,为了个人的安全着想,不要做过于出乎他们意料之外的事情。 After this thinks the rejection, the girl will leave, but the opposite party said to Eric with a smile: „You do not know that crossed river is the soldier factory?” 本以为拒绝之后,女郎就会离开,但对方却笑着对艾瑞克道:“难道你不知道,过了河就是士兵厂吗？” Eric has gawked, shook the head very much honestly, he simply has looked at the map, determines the Harvard Business School position, but where also does not know the soldier factory that in the girl mouth said is really: „I come from Los Angeles, but wants to go to Harvard Business School to have a look.” 艾瑞克愣了下,很诚实地摇了摇头,他只是简单地看过地图,确定哈佛商学院的方位,还真不知道女郎口中所说的士兵厂是什么地方:“我来自洛杉矶,只是想去哈佛商学院看看。” „You plan to register for Business School, perhaps I can lead you to transfer Oh,” girl vision looked at Eric gracefully, is pressing the vehicle speed as before, said: „Introduced, I called Melanie.” “你打算报考商学院吗,或许我可以带你去转转哦,”女郎目光盈盈地望了眼艾瑞克,依旧压着车速,道:“介绍一下,我叫梅兰妮。” Eric has not written a fictitious name at will the interest, has not introduced oneself on own initiative, is listening to the voice of girl, shifts the topic with a smile at will: „You not from Georgia?” 艾瑞克没有随意编出一个假名的兴趣,也没有主动自我介绍,听着女郎的口音,笑着随意转移话题道:“你不会是来自佐治亚州吧？” „Oh,” Melanie asked with amazement: „How do you guess?” “哦,”梅兰妮惊讶地问道:“你怎么猜出来的？” „In your family do some people like reading 《Gone with the Wind》?” Eric also at will asked. “你家里有人喜欢阅读《飘》？”艾瑞克又随意问道。 „Yes, my Papa, my name Melanie Hamilton from 《Gone with the Wind》, cannot think that you can guess by this point, was really good.” “是啊,我爸爸,我的名字就是来自《飘》中的梅兰妮.汉密尔顿,想不到你凭借这一点就能猜出来,真是太棒了。” „I am certainly impossible to rely on your name to guess correctly these,” Eric said with a smile: „What is main, I can hear your Georgia voice, I have one...... Friends from Georgia.” “我当然不可能凭借你的名字就猜出这些,”艾瑞克笑道:“最主要的是,我听得出你的佐治亚口音,我有一个……朋友就是来自佐治亚州。” Actually, the topic about 《Gone with the Wind》 truly is Eric guesses that but other is not considered as that blind ignorant, because in woman, Julia grows up in Georgia, Eric felt that at present this named Melanie girl and Julia are similar in certain pronunciation customs. The rebirth time was long, regional as well as each race all kinds of voice Eric of can also be very easy to distinguish regarding United States. 其实,关于《飘》的话题确实是艾瑞克猜的,但其他的并不算是瞎蒙,因为身边的女人中,茱莉亚就是在佐治亚州长大的,艾瑞克感觉眼前这位名叫梅兰妮的女郎与茱莉亚在某些发音习惯上非常相似。重生时间久了,对于美国各地以及各个人种五花八门的口音艾瑞克也能很容易分辨出来。 „Hehe,” Melanie is patting the steering wheel gently, said with a smile: „I understood, you are imitating Conan Doyle and that joke of cart driver.”( To be continued.) “呵呵,”梅兰妮轻轻拍着方向盘,笑道:“我明白了,你是在模仿柯南道尔与马车夫的那个笑话。”(未完待续。)
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