IAIH :: Volume #7

#604: Good drop

Several years later, when the Internet industry starts to erupt, looks that the innumerable companies burn down several billions to count 1 billion USD every year, actually when as before cannot shake the Internet empire that initially that under 25-year-old youth superficial between founded, Tina Brown realized that the Eric initial decision has been full of the foresight and sagacity. 几年之后,当互联网产业开始爆发,看着无数公司每年烧掉数亿数十亿美元,却依旧不能撼动当初那个还不到25岁的青年轻描淡写之间所建立的互联网帝国时,蒂娜.布朗才体会到艾瑞克当初的决定是多么地充满了远见卓识。 But now, in some Manhattan fine cafe, Tina Brown first time hears the crazy plan of Eric, in the heart more actually hesitates. 但现在,在曼哈顿某间精致的咖啡厅里,蒂娜.布朗第一次听到艾瑞克的疯狂计划,心中更多的却只是迟疑。 Tina Brown has reached individual peak in the status and fame of media circles, if accepts the invitation of Condé Nast Publications to wield «New Yorker», by gained in nearly 20 years of experience in magazine operation, she has magazine that 90% assurances rally this decline. But if transfers a completely strange domain, even if only then one year, but if she cannot make the dazzling result in this domain, then one year later returns, wanted to integrate circle originally once more is not that easy matter, she now is only 40 years old, does not think, because a risk ruined originally at the height of power individual enterprise. 蒂娜.布朗在传媒界的地位和名望已经达到了个人的巅峰,如果接受康泰纳仕集团的邀请执掌《纽约客》,凭借在杂志运作方面积累了将近20年的经验,她有90的把握重振这家已经衰落的杂志。但如果转去一个完全陌生的领域,哪怕只有一年时间,但如果她没能在这个领域做出耀眼的成绩,那么一年之后重新归来,想要再次重新融入原本的圈子就不是那么容易的事情了,她现在才40岁,并不想因为一次冒险就毁掉原本如日中天的个人事业。 Hears Eric to mention Columbus and big navigation, Tina Brown has not had too many blood boiling mood, but smiled lightly, is echoes. The people only remember that the big navigation time the magnificence, actually nobody inquires into during for several hundred years some many venturers' because of storm, pirate and disease is buried in the sea. 听到艾瑞克提起哥伦布与大航海,蒂娜.布朗也没有产生太多热血沸腾的情绪,只是淡淡地笑了笑,算是附和。人们只记得大航海时代的辉煌,却没有人去探究数百年间到底有多少冒险者因为风暴、海盗和疾病而葬身大海。 The Tina Brown book thinks that Eric will continue to persuade her to join Yahoo, or starting out lets her the easy terms that is hard to reject, she thought that by oneself in the magnificent qualifications that the media profession more than 20 years accumulate, he such will definitely do. Genuine successful superior. Often can spare no effort bosses around talented person to use for oneself. But Eric spoke the last few words. Instead peaceful, carries front coffee comfortably by the chairback, waited for patiently she makes the resolution. 蒂娜.布朗本以为艾瑞克会继续劝说她加入雅虎,或者开出让她难以拒绝的优厚条件,她觉得凭借自己在传媒行业20多年积累下来的辉煌资历,他肯定会这么做的。一个真正成功的上位者。往往会不遗余力的去笼络人才为己所用。但艾瑞克说完最后一句话。反而安静了下来,端起面前咖啡舒服地靠在椅背上,耐心地等待她做出决断。 The Eric this unexpected beside response, instead made Tina Brown that was swayed by personal gains and losses tranquil. 艾瑞克这种出乎预料之外的反应,反而让原本患得患失的蒂娜.布朗平静了下来。 They look at the stream of vehicles that a while glass out of the window came and went together peacefully, Tina Brown set firm resolve finally, ask: „Eric, if joins Yahoo, what I can obtain?” 两人一起安静地看了一会儿玻璃窗外来来往往的车流,蒂娜.布朗终于下定决心,问道:“艾瑞克,如果加入雅虎,那我能得到什么？” Eric replied: „I will not start out the too high yearly salary to you. Your salary can with during «Vanity Fair» probably impartial. However, at the beginning of Yahoo was established, the company has drawn up a stockholder's rights reward contract, before the listing, Yahoo will contribute to apportion the staff who the management and makes the important contributions the highest about 20% stockholder's rights as the reward according to various people, if you join Yahoo, and can meet my requirements one year later, then you will also arrange in order during this award scheme.” 艾瑞克答道:“我并不会给你开出太高的年薪。你个人的薪资大概会与在《名利场》期间持平。不过,在雅虎成立之初,公司拟定了一份股权奖励合约,上市之前,雅虎会将最高20%左右的股权作为奖励按照各人贡献分给管理层和一些做出重要贡献的员工,如果你加入雅虎并且在一年后能够达到我的要求,那么你也将被列在这份奖励计划之中。” Shaking the head of Tina Brown doubts: „Eric, you said was too general, I do not know that you can cash these in the future, if Yahoo can grow strong. 20% stockholder's rights are not a small number. Moreover, you have not given any standard. I do not know how can meet the requirements that you said?” 蒂娜.布朗疑惑的摇摇头:“艾瑞克,你说的太笼统了,我并不知道你将来会不会兑现这些,如果雅虎真的能够发展壮大。20%的股权并不是一个小数目。而且,你也没有给出任何标准。我不知道怎样才能达到你所说的要求？” Eric said with a smile: „This point you do not need to worry that about going on the market the contract of beforehand stockholder's rights award scheme is my good friend and partner draws up personally, fully dozens pages, moreover obtained the approvals of all people, after you join Yahoo, can sign this contract.” 艾瑞克笑道:“这一点你并不需要担忧,关于上市之前股权奖励计划的合约是我一个好朋友兼合作伙伴亲自拟定的,足有数十页之多,而且得到了所有人的认可,你加入雅虎之后,就可以签署这份合约。” Has determined the profession status media giant regarding Firefly this type, the operation system of group already quite perfect, splendid management, although can bring more benefits actually not to have the decision company life and death situation to the company. Therefore, the shareholder does not need to make too many stockholder's rights award measure to the management, previous several years, although the profit of Firefly is rich, Eric for rewarding the stockholder's rights of management also 1% of total capital stock. 对于萤火虫这种已经确定了行业地位的传媒巨头,集团的运营体系已经相当完善,出色的管理层虽然能给公司带来更多利益却也起不到决定公司生死存亡的地步。因此,股东并不需要对管理层做出太多的股权奖励措施,此前的几年时间,虽然萤火虫的盈利非常丰厚,艾瑞克用于奖励管理层的股权还不到总股本的1%。 But regarding is in the Internet industry of rapidly rising, accumulated the high-level technology and managerial talent's of massive industry experience development to the company has appeared important. In company development momentum swift and violent situation, to make the management not be separated from the company individual farming or win over a popular actor from another company by offering higher pay by the competitor, the award measure of this trying to win people over is very necessary. Once because these develop the important talented person to leave to the Internet science company, perhaps like one in the train of high-speed travel suddenly was discovering that the front railway rail had been torn down one section, the disastrous consequence that has can be imagined. Reason that the Internet industry development initial period can produce that many young billionaires , because the majority of investors understand that this truth, but is not naive hope to pin on their warm-blooded and loyal above. However, when several years later, the oligarch pattern formation of Internet industry, this letting person gets huge windfall wealth the gate of wealth also to close, except for some lucky fellows, the majority can toss about some fresh ideas the Internet company, can only accept offering amnesty of oligarchs obediently. 但对于正处于迅速崛起的互联网产业来说,积累了大量行业经验的高级技术和管理人才对公司的发展就显得至关重要。在公司发展势头迅猛的情况下,为了使管理层不会脱离公司单干或者被竞争对手挖角,这种笼络人心的奖励措施是非常有必要的。因为一旦这些对互联网科技公司发展至关重要的人才离开,或许就像一辆正在高速行驶的列车突然发现前方的铁轨被人拆掉了一截,产生的灾难性后果可想而知。互联网产业发展初期之所以能够产生那么多年轻的亿万富翁,就是因为大部分投资人都明白这个道理,而不是天真的将希望寄托在他们的热血和忠诚上面。不过,等到十几年后,互联网产业的寡头格局成型,这种让人一夜暴富的财富之门也将关闭,除了寥寥无几的一些幸运儿,大部分能够折腾出一些新意的互联网公司,都只能乖乖地接受寡头们的招安。 Explained that the first worry of Tina Brown, Eric aims was demonstrating as before the IBM notebook of Yahoo gateway main page, said: „Moreover, works achievement about you, actually also has any judgment standard, for example, the visit data of Yahoo server backstage to the user has the detailed record, including very important pv value, the meaning is the page visits of user( page-v Internet Explorer), this data is user's one to Yahoo content approval should better manifest, pv value with the ratio of number of users is the average page visits of each user, this ratio will be representing your work achievement to a certain extent, the ratio is higher, showed that your work is more splendid.” 解释完蒂娜.布朗的第一个顾虑,艾瑞克又指向依旧显示着雅虎门户主页的ibm笔记本,说道:“另外,关于你个人工作成果,其实也不是没有任何评判标准,比如说,雅虎服务器后台对用户的访问数据有着详细的纪录,其中有一个很重要的pv值,意思是用户的页面访问量（page-vie）,这项数据就是用户对雅虎内容认可度的一个最好体现,pv值与的用户数之比就是每个用户的平均页面访问量,这个比值将在一定程度上代表着你个人的工作成果,比值越高,说明你的工作越出色。” Listens to the Eric patient explanation, Tina Brown to say with a smile suddenly: „I suddenly discovered that I could not find to reject this work probably the reason. At least, you originally be more honest than my Boss.” 听完艾瑞克耐心的讲解,蒂娜.布朗突然笑道:“我突然发现,自己好像找不到拒绝这份工作的理由了。至少,你要比我原本的老板坦诚许多。” Eric knows that Tina Brown said that was actually equal to complying, said with a smile: „Since this, I also need again to your honest matter, compares in being the «Vanity Fair» editor-in-chief, you in the Yahoo work load increase doubled and re-doubled, because «Vanity Fair» only needs to make one issue every month, but the Yahoo information information actually needs even to carry on every hour every day renews immediately, moreover each content plates as well as quantity more child sectors need you to plan.” 艾瑞克知道蒂娜.布朗这么说,其实就等于答应了下来,也跟着笑道:“既然这样,我还需要再向你坦诚一件事,相比于担任《名利场》的主编,你在雅虎的工作量将成倍的增加,因为《名利场》只需要每月做一期,但雅虎的资讯信息却需要每日甚至每个小时进行即时更新,而且各个内容板块以及数量更多的子版块都需要你来统筹。” Tina Brown has gawked, asked: „How many people in my hand can have?” 蒂娜.布朗愣了下,才问道:“那我手中能有多少人？” „The Yahoo first two years of majority of energy place website technical research and development, currently also has simple 50 people of edition teams. Chief Editor originally once was a Boston ordinary editor-in-chief newspaper. I am very unsatisfied to his work. Therefore invited you,” Eric was saying, looked to the IBM Yahoo main page, counted, said: „You will need the responsible altogether eight content plates in the future, after entering the duty, you can also defer to the popularity of these content plates to adjust voluntarily, to me, according to each plate average five child columns. The words of each column group five editors, you can expand the edition team to 200 people. Yahoo must certainly make the innate news content, this needs a reporter team, in the meantime, logistical support and other departments, this is also a group of people. Naturally, the matter that after these are you enter duty, need consider, if you thought that needs to expand the edition team to 500 people, so long as gives the reason that can make me believe that I can authorize your plan.” “雅虎前两年大部分精力都放在网站技术研发方面,目前还只有一个简单的50人的编辑团队。原本的总编辑曾经是波士顿一家普通报纸主编。我对他的工作很不满意。所以才邀请你,”艾瑞克说着,看向ibm的雅虎主页,数了下,说道:“你将来需要负责的一共有八个内容板块,入职之后你也可以自行按照这些内容板块的受欢迎程度进行调整,就我个人而言,按照每个板块平均五个子栏目。每个栏目组五名编辑的话,你可以将编辑团队扩展到200人。雅虎肯定要做自有的新闻内容,这就需要一个记者团队,同时,还有后勤支持等部门,这也是一批人。当然,这些都是你入职之后需要自己考虑的事情,如果你觉得需要把编辑团队扩展到500人,只要给出能够让我信服的理由,我就可以批准你的计划。” Tina Brown thought subconsciously each child column five editors were too few. However she has not entered duty officially, not clear specific situation. Therefore has not requested anything immediately. 蒂娜.布朗下意识就觉得每个子栏目五名编辑太少了一些。不过她还没有正式入职,并不清楚具体的情况。因此也没有立刻要求什么。 „Last issue,” Tina Brown said: „Firefly Group now is the North America biggest media group, is having the rich information content, I want to know how many Yahoo can obtain to support from Firefly?” “最后一个问题,”蒂娜.布朗道:“萤火虫集团现在是北美最大的传媒集团,拥有着丰富的资讯内容,我想知道,雅虎能够从萤火虫得到多少支持？” Eric said with a smile: Support that „you can think, I can give you, most first movie television information and star interview and ESPN sporting news and Hollywood newest trend wait/etc., but the premise is, the department that you need to let Firefly thought that you have with the qualifications that they cooperate. When they hear with the news that Yahoo cooperates are, first responded that best is ‚Oh, Yahoo, that is a very good website’, but is not puzzled asked back that ‚what Yahoo is?’” 艾瑞克微笑道:“你能够想到的支持,我都可以给你,最优先的电影电视信息、明星专访、espn的体育新闻、好莱坞的最新动向等等,但前提是,你需要让萤火虫旗下的部门觉得你拥有和他们合作的资格。当他们听到与雅虎合作的消息是,第一反应最好是‘哦,雅虎,那是个很棒的网站’,而不是一脸疑惑地反问‘雅虎是什么？’” „In your logic is having an endless loop,” Tina Brown said with a smile: „If Yahoo cannot have enough support first, how I can make other people regard with a special fondness to the website?” “你的逻辑里带着一个死循环,”蒂娜.布朗笑道:“如果雅虎不能先得到足够的支持,我又怎么能够让他人对网站另眼相待呢？” Eric said: „Although you somewhat change the concept, but is good, here just good opportunities, moreover initially held Mr. and Mrs. Reagan to jump the foxtrot event to let «Vanity Fair» with you brings back to life that time is the same, this will be the big event that another will likely cause to cause a stir, if can the operation be appropriate, the popularity of Yahoo information will obtain once again the large scale promotion.” 艾瑞克道:“虽然你有些偷换概念,不过好吧,我这里刚好有一个不错的机会,而且和你当初抓住里根夫妇跳狐步舞事件让《名利场》起死回生那次一样,这将是又一个可能引起轰动的大事件,如果能够运作得当,雅虎资讯的知名度将会得到又一次大幅度提升。” Tina Brown remembered caused a stir in global Box Office overlord «Jurassic Park» last year, said curiously: „Is your new movie?” 蒂娜.布朗想起去年轰动全球的票房霸主《侏罗纪公园》,好奇道:“是你的新电影吗？” „It is not,” Eric shakes the head, said: „Similarly is my personally Director another grade of program, a grand fashion show.” “不是,”艾瑞克摇头,道:“不过同样是我亲自导演的另外一档节目,一场盛大的时装秀。” Tina Brown must closely examine, Eric is actually smiling shaking the head: „This was the end of the year matter, a lot did not facilitate disclosed ahead of time. However believes me, news enough Yahoo that this fashion show brings operates for several months, moreover I will provide all firsthand materials for you as far as possible.” 蒂娜.布朗还要追问,艾瑞克却只是微笑着摇头:“这将是年底的事情了,很多事情并不方便提前透露。不过相信我,这场时装秀带来的新闻足够雅虎运作几个月时间,而且我会尽量为你提供所有第一手资料。” „I can only wait,” Tina Brown shows a faint smile, is away from the coffee table to put out a hand toward Eric. “那我只能拭目以待了,”蒂娜.布朗微微一笑,隔着咖啡桌朝艾瑞克伸出手。 Eric and opposite party have grasped, said: „My The Day After Tomorrow morning airplane, together the place that goes to your Boston to have a look at you soon to work in the future?” 艾瑞克与对方握了下,道:“我后天上午的飞机,一起去你波士顿看看你将来即将工作的地方吧？” „Naturally does not have the issue.” Tina Brown said: „Even if you did not invite, before into the duty, I personally will also go to one.” “当然没问题。”蒂娜.布朗道:“即使你不邀请,在入职之前,我也会亲自去一趟的。” ...... …… In the plan of Eric, the tour of this Boston appears important in the layout of Internet industry to him, he hopes Chris can go to Boston together, but Chris actually needs to fly to Finland to participate in Nokia Board of Directors to discuss, as the Eric investment agent, the Chris body is holding a concurrent post including Nokia, Cisco and AOL the director positions of many companies, Eric individual work schedule is also quite compact, in the time cannot arrange, the plan of colleague can only relinquish, finally, Eric had two to accompany and Tina Brown mounts to fly to the Boston airplane together. 在艾瑞克的计划中,这次波士顿之行对他在互联网产业的布局显得至关重要,他原本希望克里斯能够一同前往波士顿,不过克里斯却需要飞往芬兰参加诺基亚的董事会议,作为艾瑞克的投资代理人,克里斯身上兼任着包括诺基亚、思科和美国在线等多家公司的董事职位,艾瑞克个人的工作日程也相当紧凑,时间上安排不过来,同行的计划只能作罢,最后,艾瑞克只是带了两名随从和蒂娜.布朗一起登上飞往波士顿的飞机。 Before embarking, Eric also personally called to invite another two people, Cisco group CEO John Chambers and AOL CEO Steve Case, the opposite party also joyfully complied. 出发之前,艾瑞克还亲自打电话邀请了另外两个人,思科集团eo约翰.钱伯斯和美国在线的eo史蒂夫.凯斯,对方也欣然答应了下来。 Small gulf stream commerce machine of Firefly Group fell slowly in Boston General Edward the international airport, Eric and Tina Brown has alit from the airplane together, went out of the airport, saw the man who three ages varied walked toward them, head Ian Gunier of three person browser companies, head Jeff Locke of Yahoo website as well as occasionally will chat with Eric in the network several online mailbox company head Steve Mitnick. 萤火虫集团旗下的小型湾流商务机缓慢地滑落在波士顿爱德华将军国际机场,艾瑞克与蒂娜.布朗一起下了飞机,走出机场,就看到三个年龄各异的男子朝他们走了过来,三个人正是浏览器公司的负责人伊恩.格尼尔,雅虎网站的负责人杰夫.洛克以及偶尔会在网络上与艾瑞克闲聊几句的在线邮箱公司负责人史蒂夫.米特尼克。 Ian Gunier is database software giant Oracle producer research and development department Manager, 40 years old over, are tall, but some bald people, wear neat ash-gray western-style clothes. 伊恩.格尼尔原本是数据库软件巨头甲骨文的一个产品研发部门经理,40岁出头,身材高大,但有些秃顶,穿着一身整齐的灰色西服。 Jeff Locke is adopts the Tim Berners-Lee recommendation to hold the post of the Yahoo gateway head, the 30 year, has the Massachusetts Institute of Technology computer master's degree, but also had worked in the sun software company for two years. 杰夫.洛克是通过蒂姆.伯纳斯.李推荐才担任雅虎门户负责人的,三十岁左右,拥有麻省理工学院计算机硕士学位,还曾经在sun软件公司工作过两年时间。 Finally that is responsible for online mailbox service Steve Mitnick is Chris when Pennsylvania University goes to school the classmate, although was arranged by the parents, what same read with Chris was the financial professional, but was very infatuated to the computer technology, finally the financial degree has not attained, but information technology to the computer and study achieving of let the Pennsylvania University computer department professors for the situation that it exclaimed in surprise, that professor of Pennsylvania University also once wish made Steve Mitnick be own student, but he actually had nothing to teach itself on the grounds of the opposite party has rejected this suggestion. According to Chris said Steve. 最后那位负责在线邮箱服务的史蒂夫.米特尼克则是克里斯在宾夕法尼亚大学上学时的同班同学,虽然受到父母的安排,与克里斯一样读的是金融专业,但却对计算机技术十分痴迷,最后金融学位没有拿到,但对计算机与信息技术的钻研达到让宾大计算机系教授都为之惊叹的地步,宾大的那位教授还曾想要让史蒂夫.米特尼克做自己的学生,但他却以对方没什么可教自己为由拒绝了这条建议。据克里斯说史蒂夫. Mitnick the small company that operated in Dallas hometown his father has drifted along before this, hears Chris saying that some people are willing the big fever money to study the computer technology that he was interested, immediately abandons to arrive at Boston. 米特尼克此前一直在达拉斯家乡他父亲经营的小公司里混日子,听到克里斯说有人肯大笔烧钱研究他感兴趣的计算机技术,立刻抛开一切来到了波士顿。 One group of people introduced mutually, leaves, Steve Mitnick drew in Eric oneself that common black Buick car very much originally ripe. Tina Brown as if also wants to chat with the Yahoo head immediately, therefore on the Jeff Locke car(riage), Carter Moon and Eric another bodyguard has seated the Ian Gunier to run quickly. 一群人相互介绍了一番,离开的时候,史蒂夫.米特尼克很自来熟地将艾瑞克拉到了自己那辆不起眼黑色别克轿车里。蒂娜.布朗似乎也想立刻与雅虎的负责人谈谈,于是上了杰夫.洛克的车,卡特.摩恩和艾瑞克的另外一位保镖则坐进了伊恩.格尼尔的奔驰。 „Eric, I recently good drops, moreover you definitely will be interested,” the Buick car(riage) just drove into the airport to be high-speed, Steve Mitnick impatiently said: „Now Internet Explorer to adapt to the Windows, Unix, Linux as well as Apple and other company personal computer of the operating systems, have to simultaneous development several types of different editions, I think that we why do not develop Internet Explorer -based a network operating system, by the superiority of our browser software, may surmount Microsoft in the future also perhaps, moreover I had written a simple system essence recently, so long as you agreed that this plan, I guarantee for two years, Oh not, one -and-a-half years of time puts out a brand-new system to come.” “艾瑞克,我最近又有一个不错的点子,而且你肯定会非常感兴趣的,”别克车刚刚驶入机场高速,史蒂夫.米特尼克就迫不及待地说道:“现在ie为了适应indos、uni、linu以及苹果等公司个人计算机的操作系统,不得不同时开发好几种不同的版本,我觉得,我们为什么不自己开发一个基于ie的网络操作系统呢,凭借我们的浏览器软件的优势,将来或许会超越微软也说不定呢,而且我最近已经写出了一个简单的系统内核,只要你同意这个计划,我保证两年,哦不,一年半时间拿出一个全新的系统来。” Eric from the red building in airport high-speed neighbor that Hilton hotel takes back the vision, has sized up under the Steve Mitnick obvious some not good-fitting western-style clothes, said with a smile: „You should discuss with Ian this did plan?”( To be continued.) 艾瑞克从机场高速附近那栋希尔顿大酒店的红色大楼上收回目光,打量了下史蒂夫.米特尼克明显有些不合身的西服,笑道:“你应该与伊恩讨论过这个计划了吧？”(未完待续。) ps: 【Starting today, daily refresh time fixes in 8 : 30】 ps:【从今天开始,每天的更新时间固定在8:30】
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