IAIH :: Volume #6

#524: Bothering

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Before «Jurassic Park» starts to screen, last time high intensity propaganda time, on May 28, Carlock Film Industry summer files first part movie «Cliffhanger» formally opened the picture on more than 00 silver screens, symbolizes 1993 movie summer official oncoming of files. 《侏罗纪公园》开始上映前最后一段时期高烈度宣传的时候,5月28日,卡洛克影业暑期档的第一部电影《绝岭雄峰》在00多块银幕上正式开画,标志着1993年度电影暑期档的正式来临。 «Cliffhanger» acts the leading role by Sylvester Stallone, narrated the rescue team member and companion who Stallone plays after on the snowy mountain encounters one group of fierce bandits the story of hopeless situation rebirth, the movie spend 70 million USD, by Carlock Film Industry product of German capital support, just experienced the Metro Goldwyn Mayer release of reorganization. 《绝岭雄峰》由西尔维斯特.史泰龙主演,讲述一个史泰龙饰演的抢险队员与同伴在雪山上遭遇一群悍匪后绝境重生的故事,电影耗资7000万美元,由德国资本支持的卡洛克影业出品,刚刚经历重组的米高梅发行。 These also interlude, Carlock Film Industry movie is distributed by Columbia, but, after last year Columbia and Firefly reached the cooperation agreement, Peter Guber has then cancelled the cooperation with Carlock Film Industry. Metro Goldwyn Mayer after experiencing Italy merchant Giancarlo cheat case, by the creditor France Crédit Lyonnais S.A. control, was grasped Crédit Lyonnais of domination to carry on the auction at the end of last year to Metro Goldwyn Mayer, but nobody is willing to take over, Crédit Lyonnais S.A. has then carried on the reorganization to Metro Goldwyn Mayer, dug once to hold the post of management Frank Makasso, John Calley and the others to form the management team in Warner Bros.. In process of Metro Goldwyn Mayer reorganization just meets Carlock Film Industry is own movie seeks for the release side, urgently needed the new management team that changes the Metro Goldwyn Mayer declining tendency has then signed the release agreement with Carlock. 这其中还有一段插曲,卡洛克影业的电影原本是由哥伦比亚代为发行的,不过,去年哥伦比亚与萤火虫达成合作协议之后,彼得.古柏便取消了与卡洛克影业的合作。米高梅在经历了意大利商人吉安卡洛欺诈案之后,被债主法国里昂信贷银行接管,掌握控制权的里昂信贷在去年年底对米高梅进行了拍卖,无奈并没有人肯接手,里昂信贷银行便对米高梅进行了重组,挖来了曾在华纳兄弟担任高管的弗兰克.马卡索、约翰.卡利等人组成管理团队。米高梅重组的过程中刚好遇到卡洛克影业为自身的电影寻找发行方,急需扭转米高梅颓势的新管理团队便与卡洛克签署了发行协议。 However, the fantasy is happy, the reality is always brutal. 不过,幻想是美好的,现实总是残酷的。 Although the performance of Stallone goes all out, in the movie breaknecks many common thrilling scene, but, «Cliffhanger» screened from May 28. The first Wednesday day has only attained 16 million USD Box Office. Follows also has Commentary sound of the disparaging. 虽然史泰龙的表演非常卖力,电影中不乏玩命一般的惊险镜头,不过,《绝岭雄峰》从5月28日上映。首周三天只拿到了1600万美元的票房。伴随的还有评论界的一片贬低之声。 Majority of film critic has made the low score to the movie. Claimed that the plot hackneyed stuff and weakness of movie, only looked that ten minutes can guess completely completely the surplus plots of movie. 大部分影评人都对电影打出了低分。声称电影的剧情老套而又幼稚,只看十分钟就能完全将电影的剩余情节全部猜测出来。 Moreover, a lead who in the movie presents burns the scene that money warms up, has become the focal point of massive media taunt, this filmmaking cost spent 70 million USD, Metro Goldwyn Mayer consumes 30 million for announcement of movie, the 100 million USD large amount cost, truly with burning money not different. Moreover has burnt these much money, movie has not actually reached the proper level. Although the first Wednesday day 16 million USD result is too not pitiful, screening of «Jurassic Park» but along with second week being a focus of public attention, the majority of Box Office analysis agency estimated that «Cliffhanger» North America Box Office stop motion in the 50 million USD range, even is inferior to the «Cliffhanger» movie total cost half. 而且,电影中出现的一段主角烧钱取暖的镜头,也成了大量媒体嘲讽的焦点,这部电影制作成本耗资7000万美元,米高梅为了电影的宣发又消耗掉了3000万,一亿美元的巨额成本,确实与烧钱无异。而且烧了这么多钱,电影却没有达到应有的水平。虽然首周三天1600万美元的成绩不算太凄惨,但随着第二周万众瞩目的《侏罗纪公园》的上映,大部分票房分析机构估计,《绝岭雄峰》的北美票房将停格在5000万美元的范围内,甚至不及《绝岭雄峰》电影总成本的一半。 North America Box Office is so dreary, other channel releases will not be ideal, movie-making Fang He distributes the aspect that the company owes greatly is almost has been doomed. 北美票房如此惨淡,其他渠道发行也不会太理想,制片方和发行公司巨亏的局面几乎是已经注定。 After the Metro Goldwyn Mayer management team willingly does not certainly take over control of this Film Studio , the first part heavyweight movie that distributes welcomed the so dreary aspect, after «Cliffhanger» weekend Box Office drew a charge, the Metro Goldwyn Mayer high level then held the emergency meeting. After a consultation, put out quickly has dealt with the plan. 米高梅的管理团队当然不甘心接管这家电影公司之后发行的第一部重量级影片就迎来如此惨淡的局面,《绝岭雄峰》首周末的票房出炉之后,米高梅高层便召开了紧急会议。一番磋商之后,很快拿出了应对方案。 Because the «Cliffhanger» movie criticism was very difficult to reverse. Metro Goldwyn Mayer decides to try another method, next day, on many newspaper then appeared massively is the article that «Cliffhanger» complained of injustice, claimed that the «Cliffhanger» movie quality did not have awful that film critic criticized, reason that will have the one-sided aspect, completely was because competitor discrediting of wantonly. 因为《绝岭雄峰》的影评已经很难逆转。米高梅决定另辟蹊径,第二天,很多报纸上便出现了大量为《绝岭雄峰》叫屈的文章,声称《绝岭雄峰》的电影质量并没有影评人批评的那么糟糕,之所以会出现一边倒的局面,完全是因为竞争对手的大肆抹黑。 These article, have immediately caused not the small reaction, the «Jurassic Park» release date one week that later just «Cliffhanger» screens, other movies that same time shows fully cannot achieve «Cliffhanger» and «Jurassic Park» like this heavyweight, therefore, in these articles refers to ‚competitor’ is obvious, therefore, after many people see these news, subconscious to «Cliffhanger» ‚pitiful bitter experience’ has had the sympathy, but facing Firefly Pictures in the Hollywood stronger and stronger status, the media that other Film Studio control does not mind to take advantage of opportunity. Adds fuel to the flames, increases troublesome some to Firefly. 这些文章一出,立刻引起了不小的反响,《侏罗纪公园》的上映日期刚好在《绝岭雄峰》上映的一周之后,同期上映的其他电影也都完全达不到《绝岭雄峰》、《侏罗纪公园》这样的重量级,因此,这些文章中所指的‘竞争对手’再明显不过,于是,很多人看到这些消息之后,都下意识对《绝岭雄峰》的‘悲惨遭遇’产生了同情,而面对萤火虫影业在好莱坞越来越强势的地位,其他电影公司所控制的媒体也不介意顺势。推波助澜一下,给萤火虫增添一些麻烦。 For several days, on the media has formed a punitive expedition film circle ‚evil force’ unrest. 短短几天时间,媒体上就形成了一股讨伐影坛‘恶势力’的风潮。 Meanwhile, «Jurassic Park» also entered the last week of intense propaganda, besides more violent paper intermediary and television advertisement propaganda, after May 25, the «Jurassic Park» Lord created the team then to start the tour propaganda activities of North America major cities, and had held the preview activities in New York, Los Angeles, San Francisco, Boston, Philadelphia and other places successively. 与此同时,《侏罗纪公园》也进入了最后一周的紧张宣传,除了更加猛烈纸媒和电视广告宣传之外,从5月25日之后,《侏罗纪公园》的主创团队便开始了北美各大城市的巡回宣传活动,并先后在纽约、洛杉矶、旧金山、波士顿、费城等地举办了试映活动。 But crusades against the «Cliffhanger» discredited matter facing the media on, Firefly Pictures actually remains silent. 而面对媒体上讨伐《绝岭雄峰》被抹黑的事情,萤火虫影业却一直保持沉默。 The silence of Firefly, is not representing some people whatever Firefly will remain silent, the Metro Goldwyn Mayer goal will then be the aspect to provoke two movies confronting, achieving lets the «Cliffhanger» Box Office rebound the effect. 萤火虫的沉默,并不代表着有些人会任由萤火虫保持沉默,米高梅的目的便是挑起两部电影对峙的局面,达到让《绝岭雄峰》票房反弹的效果。 However, «Jurassic Park» in the process of tour propaganda, with the media that Firefly that basically invited was on good terms, Metro Goldwyn Mayer continuously had not found any opportunity. 不过,《侏罗纪公园》在巡回宣传的过程中,基本上邀请的都是与萤火虫交好的媒体,米高梅一直都没有找到任何机会。 Because United Kingdom will arrange the reason that «Jurassic Park» screens same time, the Lord created the team also to on June 3 fly to London to participate in United Kingdom aspect preview ceremony, North America native place preview ceremony then arranges in June 2, couple of days ago that «Jurassic Park» screened. 因为英国将安排《侏罗纪公园》同期上映的缘故,主创团队还要在6月3日飞往伦敦参加英国方面的首映式,北美本土的首映式便安排在了6月2日,《侏罗纪公园》上映的前两天。 North America preview ceremony holds in the Hollywood famous guo big theater as usual. 北美首映式照例在好莱坞著名的中囯大剧院举行。 Preview ceremony just started all smoothly, but, in media inquiry link, a reporter after being one's turn oneself, asked to Eric very much towering: „Recently Mr. Williams, about «Cliffhanger» that Mr. Stallone acted the leading role by the matter that the competitor discredits, how do you see?” 首映式刚开始一切顺利,不过,在媒体提问环节,一个记者在轮到自己之后,很突兀地对艾瑞克问道:“威廉姆斯先生,关于最近史泰龙先生主演的《绝岭雄峰》被竞争对手抹黑的事情,请问你怎么看？” Hears this issue, was responsible for organizing this preview ceremony Firefly head Charlie West cold sweat to fall directly, but the atmosphere also immediately falls into has stagnated the condition coldly. 听到这个问题,负责组织这场首映式的一位萤火虫负责人查理.韦斯特冷汗直接落了下来,而现场的气氛也立刻陷入了冷滞状态。 Before this, the Firefly interior has to this matter has made the discussion, the result that Eric gives finally is the cold treatment, does not carry on any response, release department also execution of Firefly unusual is good, has not thought that in preview ceremony been grateful situation, actually made such big careless mistake. 此前,萤火虫内部不是没有对这件事做出过讨论,艾瑞克最后给出的结果就是冷处理,不进行任何回应,萤火虫的发行部门也执行的非常好,没想到,在首映式这种铭感的场合上,却出了这样大的纰漏。 Charlie West is scratching the cold sweat of forehead, stands, in the backstage exit|to speak looks at to stage the management wishes one could to rush directly goes to choke to death the reporter of that inquiry, must know that Fox TV Station is carrying on the live transmission to this preview ceremony. 查理.韦斯特擦着额头的冷汗,站在后台出口望向舞台下方的这位高管恨不得直接冲上前去将那个提问的记者掐死,要知道,福克斯电视台可是正在对这场首映式进行直播啊。 „Mr. West. Can suspend the live transmission?” Charlie West somewhat is feeling helpless. The Fox TV Station head has collected. “韦斯特先生。要不要暂停直播？”查理.韦斯特正有些不知所措。福克斯电视台的负责人就已经凑了过来。 Charlie West stared opposite party one. This is not the idle talk, just issue by the live transmission, in this situation had cut off the live transmission suddenly, not in that face suprafan ear and area around it toward stage. 查理.韦斯特瞪了对方一眼。这不是废话么,刚刚的问题已经被直播了出去,这种情况下突然掐断直播,不是在往舞台上那位的脸上扇耳光么。 In Eric is taking the microphone, was silent with all people the moment. Several days ago after seeing these news, Eric almost understood the long and short of the story of matter, these methods did not say this life, even if previous life he does not have to integrate that circle thoroughly. Also has experienced too many similar situations. 艾瑞克手里拿着话筒,和所有人一起沉默了片刻。几天前看到那些新闻之后,艾瑞克就差不多明白了事情的来龙去脉,这些手段不说今生,哪怕是前世他没有彻底融入那个圈子。也见识了太多类似的情形。 If «Cliffhanger» is a good movie, has many movie fans, the method that then Metro Goldwyn Mayer uses will truly have the concrete influence, but, «Cliffhanger» what a pity truly is only a quality very mediocre popcorn movie, is impossible to form the dying loyal bean noodles group. Therefore, Metro Goldwyn Mayer method, although will draw few people's sympathy to the «Cliffhanger», thus is in the reverse psychology buying a ticket support, but the majority of average people only will maintain the stance of observer will be watching as before the fun. 如果《绝岭雄峰》是一部好电影,拥有诸多影迷的话,那么米高梅使出的这手段确实会产生具体的影响,不过,可惜的《绝岭雄峰》确实只是一部质量非常平庸的爆米花电影,不可能形成死忠粉丝群。因此,米高梅的手段虽然会引起一部分人对《绝岭雄峰》的同情,从而处于逆反心理买票支持,但大部分普通人依旧只会保持着旁观者的姿态看热闹。 Meanwhile, Firefly has not done has discredited the «Cliffhanger» matter. Therefore Metro Goldwyn Mayer is impossible to attain any substantive evidence to prove this point, does not dare flagrantly mentions names to «Jurassic Park». Only can use some ambiguous spoken language misleading readers. 同时,萤火虫并没有做过抹黑《绝岭雄峰》的事情。因此米高梅不可能拿到任何实质的证据证明这一点,不敢明目张胆地对《侏罗纪公园》指名道姓。只能用一些模棱两可的言语误导读者。 But Metro Goldwyn Mayer wants, is Firefly on own initiative responds, once so, then Metro Goldwyn Mayer counter-attacks the opinion of Firefly again appears justifiable, creates one type in the ordinary person heart ‚established facts’. 而米高梅想要的,就是萤火虫主动做出回应,一旦如此,那么米高梅再反击起萤火虫的言论就显得名正言顺,也在普通人心中造成一种‘既定事实’。 However, now, facing in the camera scene of live transmission, Eric is knowing one have to respond at the scene. 不过,现在,面对正在直播的摄影机镜头,艾瑞克知道自己不得不当场作出回应。 Pondered the moment, Eric has picked up the microphone to ask to that reporter once more: „This mister, your friend are many?” 思考了片刻,艾瑞克再次拿起话筒对那个记者问到:“这位先生,你的朋友多吗？” That reporter stares, although does not know that Eric such will ask why suddenly, Basic Instinct produces was vigilant: „Mr. Williams, this has not related with my issue, please direct reaction my issue?” 那位记者一愣,虽然不知道艾瑞克为什么会突然这么问,还是本能地产生警惕:“威廉姆斯先生,这跟我的问题没有关系,请你直接回答我的问题好吗？” The Eric vision is staring at that reporter sharply, the sinking sound track: „The question that you asked did not have any relations with this preview ceremony, but I decided to reply you, therefore, told me first, your friend are many?” 艾瑞克目光犀利地凝视着那位记者,沉声道:“你问的问题与这次首映式也没有任何关系,但我还是决定回答你了,所以,先告诉我,你的朋友多吗？” That reporter felt the pressure in Eric vision, the subconsciousness shrank under the neck, escaped the tastes: „Also...... Also good, no, I meant that I have many friends.” 那位记者感受到艾瑞克目光中的压力,下意识缩了下脖子,脱口道:“还……还行,不,我是说,我有很多朋友。” „Will you discuss the topic in movie with friend frequently?” “那你会经常与朋友一起讨论电影方面的话题吗？” That reporter thinks that said calmly: „Yes, Mr. Williams, I am an entertainment reporter, therefore they to me will inquire frequently the issues in some movie......” said here, that reporter one startled, the subconsciousness thinks that by Eric belt Jinkeng, he has been thought Eric will then ask he thought «Cliffhanger» this movie quality. 那位记者自以为镇定了下来,说道:“是的,威廉姆斯先生,我是一个娱乐记者,所以他们经常会向我询问一些电影方面的问题……”说道这里,那位记者心里一惊,下意识以为被艾瑞克带进坑里了,他以为艾瑞克接下来会问他觉得《绝岭雄峰》这部电影好坏。 However, Eric again has not actually continued to ask, but said: „Was good, I can reply you now about your me just the view of that issue to you. The Hollywood movie to the present already has developed for more than 80 years, the movie also becomes in everybody entertainment life the indispensable part, even if many people will not enter the movie theater, but through television, video recording and other channels, they can see the movie as before. The so long time trains average person sufficiently to a movie good or bad self- judgment ability.” 不过,艾瑞克却没有再继续问下去,而是说道:“好了,那我现在就可以回答你关于你我对你刚刚那个问题的看法。好莱坞电影到现在已经发展了80多年的时间,电影也成为大家娱乐生活中不可或缺的一部分,即使很多人不会走进电影院,但通过电视、录像等渠道,他们依旧能够看到电影。如此漫长的时间足以培养普通人对一部电影好坏的自我判断能力。” „Mr. Williams......” “威廉姆斯先生……” That reporter hears Eric not to have direct reaction own issue as before, will interrupt, but with the Eric sharp vision to, immediately said. 那位记者听到艾瑞克依旧没有直接回答自己的问题,正要打岔,但与艾瑞克犀利的目光对上,立刻就说了回去。 Eric continues saying: „Everybody's judgment to a movie quality, does not depend upon investment many of this movie, otherwise, two years ago that «Cutthroat Island» estimates were the past Box Office champions.” 艾瑞克继续道:“大家对一部电影好坏的评判,并不是依靠这部电影的投资多少,否则的话,两年前的那部《割喉岛》估计就是当年的票房冠军了。” Hears these words, all people on the scene have smiled, but that reporter cannot bear ask at this time: „Mr. Williams, you have not answered my issue.” 听到这句话,在场的所有人都笑了起来,而那位记者此时又忍不住问道:“威廉姆斯先生,你并没有回答我的问题。” „Good, I replied that your issue, I to that matter that you just mentioned, without any view. The propaganda of movie is only an advertisement method, making the people know that will have this kind of movie soon to screen, but in fact can a person choose to watch this movie, besides the reputation on newspaper media, most important one standard, how around them the person will discuss this movie, like you just said that your friend will consult a movie quality to be the same your this entertainment reporter. Therefore, everybody thought some movie was discredited words, that inquired that around you have look at the friend of this movie, if they reach an agreement, then you can go to the movie theater to have a look, if they do not think well, you do not certainly need to look, that is all.” Said here, Eric with a smile faced the scene saying: „Naturally, this method is similarly effective regarding «Jurassic Park», everybody can not pay attention to the media any appraisal to «Jurassic Park», only through the view shade feeling of side friend determined one must watch this movie.” “好吧,我回答你的问题,我对你刚刚提及的那件事,没有任何看法。电影的宣传只是一种广告手段,让人们知道有这样一部电影即将上映,而实际上一个人会不会选择去观看这部电影,除了报纸媒体上的口碑之外,最重要的一种标准,还是他们周围人如何谈论这部电影,就像你刚刚说的,你的朋友会向你这个娱乐记者咨询一部电影好坏一样。所以,大家觉得某部电影被抹黑了的话,那就去询问一下你周围看过这部电影的朋友吧,如果他们说好,那么你可以去电影院看看,如果他们觉得不好,你当然就不必去看,仅此而已。”说道这里,艾瑞克又笑着面对镜头说道:“当然,这种方法对于《侏罗纪公园》同样有效,大家可以不去关注媒体上对《侏罗纪公园》的任何评价,只通过身边朋友的观影感受确定自己要不要观看这部电影。” Hears the Eric so self-confident expression, the preview ceremony audiences cannot help but applauds. 听到艾瑞克如此自信的语气,首映式现场的观众都不由自主地鼓起掌来。 That reporter who just tried to bother also resentfully sat, has not continued to pester again. 刚刚试图搅局的那位记者也悻悻地坐了下来,没有再继续纠缠下去。 But at this time, the before television of everyone, originally also to «Cliffhanger» by ‚discrediting’ event was felt many audiences of sympathy, silently transformed the idea at heart, although many people have not reversed to Firefly innocent side as before completely, but many people no longer were filled with righteous indignation, but is the decision inquires around the person's to the view of «Cliffhanger». 而此时,千家万户的电视机前,原本还对《绝岭雄峰》被‘抹黑’事件感到同情的很多观众,心里都默默地转变了想法,虽然很多人依旧还没有完全倒向萤火虫清白无辜的一面,但不少人都已经不再那么义愤填膺,而是决定去询问一下周围人对《绝岭雄峰》的看法。 Waits for that reporter to sit down, the preview ceremony management talented person signaled with the eyes to Eric, inquired whether will inquire the link to continue. 等那位记者坐下,首映式的主持人才向艾瑞克使了个眼神,询问是否将提问环节继续下去。 Eric nodded gently. 艾瑞克轻轻地点了点头。 That host talented person continued to select other reporter, also hopes that at heart do not jump out a fellow of stirring up trouble again. 那位主持人才继续点了另外的记者,同时心里期盼不要再跳出一个挑事的家伙。 „Mr. Williams, I listen to the expression that you just spoke to be self-confident . Moreover, Firefly broke conventional is «Jurassic Park» has arranged 3000 first showing silver screens, then, did you have your Box Office expression to «Jurassic Park»?” What this speech is one wears the dark-haired woman of eyeglasses, the issue is also fair. “威廉姆斯先生,我听你刚刚说话的语气非常自信,而且,萤火虫打破常规为《侏罗纪公园》安排了3000块首映银幕,那么,你对《侏罗纪公园》有自己的票房语气吗？”这次说话的是一个戴着眼镜的黑发女人,问题也中规中矩。 Many people relaxed...... 很多人不由地松了一口气…… Eric looked at eye woman, said with a smile: „You know that before a movie opens, distributes the company, some professional institutions had forecast to Box Office of movie that compared this issue the answer you to see on many newspaper.” 艾瑞克看了眼这个女人,笑道:“你知道的,在一部电影上映之前,无论是发行公司内部,还是一些专业机构都对电影的票房有所预测,相比这个问题的答案你已经在很多报纸上看到过了。” „Naturally, the big duty forecast that expressed «Jurassic Park» North America Box Office in 200 million USD to 300 million USD,” that press woman replied one skilled, looks cunningly to Eric: „But, I think that everybody is more curious, since Mr. Williams you can arrange 3000 first showing silver screens for this movie, how many then your Box Office anticipated is?”( To be continued......) “当然,大本分预测都表示《侏罗纪公园》的北美票房会在两亿美元到三亿美元之间,”那位女记者熟练地回答了一句,又狡黠地望向艾瑞克:“不过,我想大家更好奇,既然威廉姆斯先生你能够为这部电影安排3000块首映银幕,那么你心里的票房预期是多少呢？”(未完待续……)
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