The emergence of Internet Explorergraphical interfacebrowser, regarding the influence of average personinternetcustomabsolutelyisstandardlife, the previousnetworkbrowsersoftwaremustbe ableto connecton the networkthrough the complexoperation, thisshortcomingpreventedmost peoplebeyond the ranks of networksurfrider. ButcarriedIE Browser of Yahooweb portalmain pageto appear, caused the average person not only can according toownfondnessbrowsingcorrespondingInternet information, the search enginefunction that but can also introducethroughYahoo, the direction detectionsought for the content of being interested, thischangefacilitatedthesealmostnot to understand the general publics of computer technologygreatly.ie图形界面浏览器的出现,对于普通人上网习惯的影响绝对是格命性的,此前的网络浏览器软件要通过复杂的操作才能连接上网络,这一缺点就将大部分人阻挡在了网络冲浪者的行列之外。而搭载了雅虎门户网站主页的ie浏览器出现,使普通人不但能够按照自己的喜好浏览相应的互联网信息,而且还能够通过雅虎推出的搜索引擎功能,更加定向地寻找到感兴趣的内容,这一改变大大方便了那些几乎完全不懂得计算机技术的普通民众。Hand downafter the suitableadvertisementoffensiveanduser, IE Browserdistributedshortoneweek of timeto sell110,000in the North Americamajorcities, althoughInternet ExplorerCorporationhas not limited the installmentnumber of times of eachfloppy disk, but the sales curve of softwaredid not have any trend of sliding, has been risingfast, somebusinessbecause of the selling well of software, evenarbitrarily the selling pricelarge scalewill also raise.
经过适当的广告攻势和使用者的口口相传,ie浏览器发行短短一周时间就在北美各大城市卖出了110000份,虽然ie公司并没有对每张软盘的安装次数进行限制,但软件的销售曲线却没有任何下滑的趋势,一直在快速地上涨,一些商家因为软件的热销,甚至还擅自将销售价格大幅度上调。
The Internet Explorerselling wellnot onlymade the internetservices of North Americaseveralmainstreamcommunication corporationspresent a wave of userto apply for the peak, but alsomade the personal computersales volumes of severalbigkey brandspresentobviousincreaseatthe end of the year.ie的热销不但使北美几家主流通讯公司的上网业务出现了一波用户申请高峰,还使几大主要品牌的个人计算机销量在年底出现了明显的增加。Meanwhile, the ordinarynewspapermediaarespecializedcomputermagazine, keenlypays attention tothissuddenlyappearedin the market‚mysterioussoftware’, almost allNorth AmericaTV Stationnews channelsto the selling well of Internet Explorersoftwarehave made the specialreport . Moreover, such as«ComputerSocietyCommunication»or«NetworkCollectsPublication»thesemore specializedmagazineishighly praisesto the Internet Explorersoftware, andused the biglengthhas carried on the analysis of deeperlevelonlatest issuemagazineforInternet ExplorerandYahoo.
与此同时,无论是普通报纸媒体还是专业的计算机杂志,都敏锐地关注到了这款突然出现在市场上的‘神奇软件’,几乎所有北美电视台的新闻频道都对ie软件的热销做了专门的报道,而且,诸如《计算机学会通讯》或者《网络汇刊》这些更加专业的杂志更是对ie软件大加赞扬,并且纷纷在最新一期地杂志上使用大篇幅对ie和雅虎进行了更深层次的剖析。StoodEricnearstudy roomwindowhas hung the mobile phone in hand, under turned back the sofa of study roomreceiving callersareato be implicated, Chriswill makegoodonecoffeeto push. Askedcuriously: „Does Los Angelescome?”
站在书房窗边的艾瑞克挂了手里的移动电话,才走回书房会客区的沙发旁坐下,克里斯将冲好的一杯咖啡推了过来。好奇地问道:“洛杉矶来的？”Ericnods: „Warnerhopes that Icanattend《The Bodyguard》preview ceremony, Iturned down. For these daysalwaysreceivessimilarcall, Spielbergcouple of days agoalsomadeDrewcallme, testsme to attend«Schindler's List»preview ceremony.”艾瑞克点点头:“华纳希望我能够出席《保镖》的首映式,我推掉了。这几天总是接到类似的电话,斯皮尔伯格前两天也让德鲁给我打电话,试探我能不能出席《辛德勒的名单》的首映式。”Chrisaskedwith a smile: „Youmustattendwiththat«Mr. & Mrs. Smith»preview ceremony that Columbiacooperates, are youscreenwriter?”克里斯笑着问道:“与哥伦比亚合作的那部《史密斯夫妇》的首映式你总要出席吧,你可是编剧啊？”„Saidagain.”Ericcarried the coffeeto drinkone.
“再说吧。”艾瑞克端起咖啡喝了一口。By the desksuddenly resounded the Virginiachucklesound, Ericturns headto look atone, Virginia, Joannaas well ascollectswith the Emilythreewomen who Chrisvisitedin front of a computerscreenis talking in whispers.
身后的书桌旁突然响起维吉尼娅的轻笑声,艾瑞克扭头看了一眼,维吉尼娅、乔安娜以及和克里斯一起来拜访的艾米丽三个女人凑在一台电脑屏幕前窃窃私语着。FieldregardingInternet ExplorerhoundsEric unable to realizethatVirginiamadeEricfeelthis point, because ofInternet Exploreras well asYahooconvenientpractical, in the pastbasicrecently was actually infatuated withaccessing the netthispastimeinVirginia that computertype of thingwas not interested . A daymustspend for severalhoursto stayin front of the computerscreen, but also is drawing the Joannasame placefrequently, if notthis yearcomputerscreenradiation is too serious, will leaveoilfacing the screenlongfaceon, Virginiawishes one couldto awaketimeholds the computernot to move.
业界对于ie的追捧艾瑞克没怎么能够体会得到,维吉尼娅却让艾瑞克感受到了这一点,因为ie以及雅虎的便捷实用,以往根本对电脑这种东西不感兴趣的维吉尼娅这些日子却迷上了上网这种消遣方式。一天要花好几个小时呆在电脑屏幕前,还经常拉着乔安娜一起,如果不是这年头电脑屏幕辐射实在太严重,面对屏幕久一点脸上就会出一层油的话,维吉尼娅恨不得醒着的时候都抱着电脑不动弹。Chrislooksfollowing the Ericvision. Looks at the appearances of threewomen, has shown the smile of understanding.克里斯顺着艾瑞克的目光望去。看着三个女人的模样,也露出了会心的微笑。„News that spreadsfromInternet ExplorerHeadquarters, from the releaseto a presentalsoless thantwoweeks of time, at present the totalinstalled capacity of Internet Explorersoftwarebroke through the 3 millionstage, moreoveris growinginfasteruption, so long asdoes not have the competitorto appear, it is expected thatwithinthreemonths, Internet ExplorercancoverNorth Americaand evenEuropeallnetwork users. The visitcurrent capacity of Yahoomain pageis also rising suddenly. The companyhas been carrying on the dilatancyfor the server of website.”
“从ie总部那边传来的消息,从发行到现在还不到两周时间,目前ie软件的总装机量已经突破了300万台,而且还在快速爆发式地增长着,只要没有竞争对手出现,预计三个月之内,ie就能覆盖北美乃至欧洲所有网络用户。雅虎主页的访问流量也同时在暴涨。公司已经在为网站的服务器进行扩容了。”Ericlistened toChristo saythesepatiently, asked: „Theseare the goodnews, other?”艾瑞克耐心地听着克里斯说完这些,才问道:“这些都是好消息啊,还有其他的吗？”„Naturally.”Chrissaid: „For these days, Microsoft, Apple, IBMas well asOraclethesesoftware and hardwaregiantshave contactedme, hopes that caninvestto purchaseInternet ExplorerandYahoo, Applewastwocompanieshas asked for the 150 millionUSDhigh price, theywerehopeobviously the Applecomputer operationsystemcanmonopolize the Internet Explorersoftware. In addition, severallarge networkserviceshave also contactedme. AOLSteve Casealsoplansto cometo talktometomorrowpersonally.”
“当然。”克里斯道:“这几天,微软、苹果、ibm以及甲骨文这些软硬件巨头都接触过我,希望能够出资收购ie和雅虎,其中苹果为两家公司开出了1.5亿美元的高价,他们显然是希望苹果计算机操作系统能够独占ie软件。除此之外,几大网络服务供应商也接触过我。美国在线的史蒂夫.凯斯还打算明天过来亲自跟我谈。”ErictoInternet Explorer, YahooandHotmailonlinemailboxservice companyin this yeartotal investmentalsoonly thenabout30 millionUSD, ifsellsInternet ExplorerandYahootobiddinghighestApple Inc.. In an instantthis30 millionUSDinvestmentcanturnfivetimesto gain. However, bystrongexpansiontendency that Internet ExplorerandYahoodisplaynow. Only the foolwill wave the arms aboutto sell outtwocompanies, if otherinvestors, operation after some time, definitelywill choose the listingfinancingleverage, butbefore1995, Ericwill not considerthese.艾瑞克对ie、雅虎和hotmail在线邮箱服务公司这一年来的总投资也只有3000万美元左右,如果将ie和雅虎出售给出价最高的苹果公司。转眼之间这3000万美元投资就能翻五倍赚回来。不过,以ie和雅虎现在表现出来的强劲扩张势头。只有傻子才会将两家公司甩手卖掉,如果是其他投资人,运营一段时间后,肯定会选择上市融资套现,但在1995年之前,艾瑞克根本不会考虑这些。However, AOLwasveryimportantboard game piece of Ericin the Internet industrylayout, Steve Casehas had the interesttotwocompanies, Ericwas not goodto ignore: „What is the idea of Steve Case?”
不过,美国在线是艾瑞克在互联网产业布局中非常重要的一颗棋子,史蒂夫.凯斯对两家公司产生了兴趣,艾瑞克也不好置之不理:“史蒂夫.凯斯的想法是什么？”„Hehopes that canmergeInternet ExplorerandYahoo, orat leastcanmergeYahoo,”Chrissaid that lookstoEric, byhim the understandingEric, Christhought that Ericwill not dropInternet Explorerandany in YahootwocompanygivesAOL, but, buys stockAOL after at the beginning of the year, obtained the investment of Firefly, this year the development of AOLis also rapid.
“他希望能够并购ie和雅虎,或者至少能够并购雅虎,”克里斯说完看向艾瑞克,以他对艾瑞克的了解,克里斯觉得艾瑞克不会放手ie和雅虎两家公司中的任何一个给美国在线,不过,年初入股美国在线之后,获得了萤火虫的投资,今年美国在线的发展也非常迅速。
It looks like inChris, givesAOLInternet ExplorerandYahoo, is a verygoodchoice.
在克里斯看来,将ie和雅虎交给美国在线,也不失为一种很好的选择。AOLstartedto carry on the exploration of onlineadvertisingat this time, timeSteve Case of Septemberalsopersonallydiscusses a 1 millionUSDnetwork advertisementorder, althoughregardingTV Stationor the advertisementcarriers of paperintermediarythesemainstreams, the 1 millionUSDadvertising expenditureis notanything, evencould not have been as good asinSuper Bowlputs in a expenditure of moviepreview, butregarding is also at the Internet of babytime, gets the 1 millionUSDadvertisementorder, absolutelyis a breakthrough-typepioneering work, therefore can also see the Steve Casesplendidbusiness capacity.美国在线此时已经开始进行在线广告业务的探索,九月份的时候史蒂夫.凯斯还亲自谈下了一笔100万美元网络广告订单,虽然对于电视台或者纸媒这些主流的广告载体来说,100万美元的广告费并不算什么,甚至还抵不上在超级碗投放一则电影预告片的花费,但对于还处在婴儿时期的互联网来说,拿到100万美元的广告订单,绝对是一次突破式的创举,因此也可以看出史蒂夫.凯斯出色的经营能力。Eric can also seehissomeideasfrom the Chrisexpression, thinks saying: „Chris, youknow why Iinitiallydid establishthreecompanies the browser, web portal and onlinemailboxseparately?”艾瑞克也能从克里斯的表情中看出他的一些想法,想了想说道:“克里斯,你知道我当初为什么将浏览器、门户网站和在线邮箱分别成立三家公司吗？”Chrishad not repliedwith a smilethathintedEricthento say.克里斯笑着没有回答,示意艾瑞克接着说。Erichas not kept guessing. Thensaid: „Because the computeras well asnetwork informationindustrywithhas developed a film and televisionindustry about centuryto have very bigdifference, thisis an emergingsunrise industry, manyaspects are also in the germination period, at this timerashlystartedto carry on the multiplexconformityis a veryunwiseaction, once the producttype are too much. It is difficultto achieve the pinnacle a serviceagainwith single-hearted devotion, the computeras well as the development of networkingisquiterapid, youslightlyonebackward, likely by farcast offby the match.”艾瑞克没有卖关子。接着道:“因为计算机以及网络信息产业与已经发展了将近一个世纪的影视产业有很大的不同,这是一个新兴的朝阳产业,很多方面都还处于萌芽时期,这时候就贸然开始进行多元化的整合是一件非常不明智的举动,一旦公司产品种类过多。就很难再专心将一种业务做到极致,计算机以及网络技术的发展是相当迅速的,你稍一落后,就很可能被对手远远地甩开。”„Thereforeyouhope that thesethreecompaniescanmanageseparately, evenrefuses the Yahooteamto bind the suggestion of Internet Explorermain page, ishopesthem to keepownstatus. Maintainsexuberantly the enterprise?”
“所以你希望这三家公司能够分别经营,甚至拒绝雅虎团队绑定ie主页的建议,就是希望他们能够为了维持自身的地位。一直保持旺盛地进取心吧？”EricseesChristo guess correctlyownintention, saidwith a smile: „Yes, myplan is otherenterprisesseparatelyafter the respectivedomainobtains the hassle-freehegemonic position, starts the lateral extensionagain, thisis the safedevelopment idea. Butis notunfoldsoutdoor shopfrom the beginning, finallyanyservicecomparesmore dedicatedcompetitor, eventuallycausesoverallto be defeated.”艾瑞克看到克里斯猜出自己的意图,笑着说道:“是啊,我的计划是等这些企业分别在各自领域取得毫无争议的霸主地位之后,再开始横向扩张,这样才是稳妥的发展思路。而不是一开始就将摊子铺开,最后任何一项业务都比不过更加专注的竞争对手,最终导致全盘失败。”„Howthattomorrow's does Steve CasecomeIto saytohim?”Chrisalsoasked.
“那明天史蒂夫.凯斯过来我怎么对他说？”克里斯又问道。„Ifreallytakes a reason, justtoldhimto be goodme, Internet ExplorerandYahoocancarry out the cooperation of quitedeeplevelwithAOLinsomeservices, thisis definitely win-win, butmergesthismatterdefinitelyisincorrect.”
“如果实在要一个理由的话,就把我刚刚的话告诉他好了,无论是ie和雅虎都可以与美国在线在一些业务上进行比较深层次的合作,这样肯定是双赢的,但并购这件事肯定是不行的。”Theywere chatting, heardlaughtergentlyonce more. Ericturns head, said: „Hi, ladies. Whatamusingthingsees, sharestous?”
两人正聊着,身后再次传来轻轻的笑声。艾瑞克扭头过去,说道:“嗨,女士们。看到什么好玩的东西,给我们分享一下？”„Anything, Vickyhas not turned a jokewebsite,”Emilygains groundto say.
“没什么,维姬翻到了一个笑话网站,”艾米丽抬头说道。Virginiaalsoputs asidevisionfrom the screen, saidtoEric: „Eric, Idiscover a matter.”维吉尼娅也从屏幕上移开目光,对艾瑞克道:“艾瑞克,我发现一件事情呢。”„What?”Ericcarries the coffeebyto turn aroundbyto carry on the backin the sofaslantinglyaskswith a smile.
“什么？”艾瑞克端着咖啡靠在转过身斜靠在沙发背上笑着问道。Virginiahas referred to the computerscreen. Said: „The information in thesewebsites, althoughis all kinds, also many interestingthings. Howeversomewhatfell behind, wejustnoticed that introduced the fashionablewebsite of apparel brandinformation. The abovesomeinformationlast yearIhad even seenonmagazine, the news of thesenews websitesalsolag.”维吉尼娅指了指电脑屏幕。说道:“这些网站上的信息虽然五花八门,也有不少有意思的东西。不过很多都有些落后了,我们刚刚看到一家介绍服装品牌资讯的时尚网站。上面的一些信息甚至都还是去年我在杂志上看到过的,那些新闻网站的消息也都非常滞后。”Ericmovesat heartslightly, surfaceactuallycalmlycontinuesto ask: „What to do do youthink should?”艾瑞克心里微微一动,表面却不动声色地继续问道:“那你觉得该怎么办？”
The Virginiadoubtssaid: „Closesmyanythingmatter, theygiveto causetheseoutmodedinformation, Ilaterdo not lookand that's the end.”维吉尼娅疑惑道:“关我什么事,他们给弄出这些老掉牙的信息,我以后不看就是了。”Satactuallysawflashing of EricvisioninVirginiaEmily, said: „Eric, whatyoudefinitelythought, right?”
坐在维吉尼娅身边的艾米丽却看到了艾瑞克目光的闪动,道:“艾瑞克,你肯定想到什么了,对吗？”„Yes,”Ericnods, looks that sitsin the expression that diagonally oppositeChrisshowsto understand clearly, said: „Chrisalsowantsto come out.”
“是啊,”艾瑞克点头,看着坐在斜对面的克里斯露出了然的表情,道:“克里斯也想出来了。”VirginiaPā TàPā Tàknockedseveralon the keyboard, the eyewas actually looking atEricandChris: „Thatsaid that covered-up, does not have the meaning.”维吉尼娅啪嗒啪嗒地在键盘上敲了几下,眼睛却望着艾瑞克和克里斯这边:“那就说啊,藏着掖着的,真没意思。”Chrislooked atEric, said: „IthoughtthatYahoocanmake the content, does not know that Ericalsothinks.”克里斯看了看艾瑞克,说道:“我觉得,雅虎可以自己做内容,不知道艾瑞克是不是也这么想的。”web portaldevelopedafterward, canbe dividedto provide the search engineserviceroughlyweb portalandprovidesnewsinformationtypeweb portal, although the firsttypehadfuturesome, currentInternetscalehas not been the degree of developmentlarge-scalesearch engine, the search technology that Yahoocurrentlyprovideswas enough, thenwalkedto takeproviding the newsinformationserviceasweb portal of principal workwithout doubtis the quitesafechoice.门户网站发展到后来,大致上可以分为提供搜索引擎服务的门户网站和提供新闻资讯类型的门户网站,虽然第一种更有前途一些,不过目前的互联网规模还没有达到发展大型搜索引擎的程度,雅虎目前提供的搜索技术已经足够,那么走以提供新闻资讯服务为主业的门户网站无疑是比较稳妥的选择。
The Ericnodsaid: „Almost, butin the Yahoomaster stationthat manycontentplates, are impossibleto docompletely, canchooseseveralaspects that the Internet usermostis interested to attemptfirst.”艾瑞克点头道:“差不多,不过雅虎主站上那么多内容板块,根本不可能全部做得出来,可以选择互联网用户最感兴趣的几方面先尝试一下。”„Was......”Chrislooks at the eyeto sitseveralpeoplebehinddesk, has lowered the soundslightly: „Whether to cooperatewithtraditionalpaperintermediary, does suchgaincontentcome to be more convenient?”
“是不是……”克里斯看了眼坐在书桌后面的几个人,稍微压低了声音:“是不是可以与传统的纸媒进行合作,这样获取内容来应该更加便捷吧？”Ericlooks at the Chrisstealthyappearance, immediatelyhas thoughtwhatherefers toisNews Corp, heandElizabethrelationstoseveralpeopleon the sceneare not the secret, Chrismakethis kind ofexpression, obviouslywantsto makeEricgo into actionpersonally.艾瑞克看着克里斯鬼鬼祟祟的模样,立刻想到了他指的是新闻集团,他与伊丽莎白的关系对在场的几人来说都不是什么秘密,克里斯做出这样一副表情,显然是想让艾瑞克亲自出马。
The News Corpbusiness scopehas coveredAustralia, EuropeandNorth America, has almost covered the entireWesternworld, the hasdozensvarioustypenewspapermagazineas well asmassiveTV Stationinworld, ifcanachieve the cooperationwithNews Corpin the content, thenregardingYahoowas noteven more powerful, directlywas the tigertakes planesimply.新闻集团的业务范围涵盖了澳洲、欧洲和北美,几乎覆盖了整个西方世界,在世界各地拥有几十种各类型的报纸杂志以及大量的电视台,如果能够与新闻集团在内容上达成合作,那对于雅虎来说就不是如虎添翼了,简直就直接是老虎坐飞机。Butnow, if not pay attention toother, byYahoo, just likedgreatwhalehugeNews Corpis merely impossibleto have a liking forthisjustto upturnto set asideonewater splashsmallloachin the Internet, the cooperationhas been out of the question.
但现在,如果不理会其他,仅仅以雅虎来说,犹如巨鲸般庞大的新闻集团根本不可能看上这条刚刚在互联网上翻腾出了一片水花的小泥鳅,合作更是无从谈起。Erichas not cancelledChristhethoughtimmediately, said: „Iwill find timeto chatwithMr. Murdoch, buthopes not in a big way, makingYahooestablishowncontenteditiondepartmentis the proper way, moreovercurrentlyYahoodoes not needto cooperatewith the News Corpsuchhugemediagroup, so long ascarried out the cooperation in contentto be OKwithsomesolenewspapermagazine.”艾瑞克也没有立刻打消克里斯的这个念头,道:“我会抽空与默多克先生谈谈,不过希望不大,让雅虎成立自己的内容编辑部门才是正途,而且目前雅虎也不需要与新闻集团这样庞大的传媒集团进行合作,只要与一些单一的报纸杂志进行内容方面的合作就可以了。”„Igo backto make the Yahooteamdraw up a planto come outas soon as possible,”Chrisnodded.
“那我回去就让雅虎的团队尽快拟定一份方案出来,”克里斯点了点头。Ericthinks, said: „A matter, sinceInternet ExplorerandYahoohave promoted, now was also the time, the matteraboutstockholder's rightsdrive, Iplanned that eachcompanyput out the highest20%stockholder's rightsas the rewardrespectively, but the cashtimewas in 1995. Naturally, thesedefinitelydo not have the conditionto bestow, isanydegreeto obtainmanystockholder's rightsspecifically, wantedyouseparatelyto negotiatein the management teams of threecompanies, when the major targets or quotas were also the companydevelop certainly the produce marketpercentageto1995, the subscriber, the turnoverandpatentto have the quantity, the companyestimate valuewait/etc..”艾瑞克想了想,又说道:“还有一件事,既然ie和雅虎都已经推出,现在也是时候了,关于股权激励的事情,我打算每家公司各拿出最高20%的股权作为奖励,不过兑现时间是1995年。当然,这些肯定都不是毫无条件赠送的,具体达到什么程度获得多少股权,就要你分别于三家公司的管理团队进行谈判了,主要指标当然也就是公司发展到1995年时的产品市场占有率、用户数量、营业额、专利持有量、公司估值等等。”
The investorstoprovide the stockholder's rightsdriveto the management team that the companymakesgreat contribution is a veryuniversalmatter, this not only can make the companyteammaintain the working initiative, but can also increase a cohesive force of company.
投资者向对公司做出巨大贡献的管理团队发放股权激励是一件很普遍的事情,这样不但可以让公司团队保持工作积极性,还可以增加一家公司的凝聚力。AlthoughChristhought that Ericejects20%stockholder's rightssharesometo be generousdirectly, buthealsoknowsthatthiscan the maximumdegreestimulate the expansionenthusiasm of threecompanyteams, let aloneEricalso said that ishighest20%, but is not to provide20%, if the teams of threecompanieshave not reached the anticipationvalue of parent company, then the reducedstockholder's rightsdriveshareis the affirmation, iftheycanmaintain the fieldleadsthreecompanies, pays20%to detainlike this excellent team, is very cost-effectivematter.
虽然克里斯觉得艾瑞克直接抛出20%的股权份额有些过于慷慨,但他也知道,这样才能最大程度地刺激三家公司团队的扩张积极性,更何况艾瑞克也说了,是最高20%,而不是一定要就发放20%,如果三家公司的团队没有达到母公司的期待值,那么减少股权激励份额是肯定的,如果他们将三家公司能够一直保持业界的龙头地位,支付20%留住这样的优秀团队,也是非常划算的事情。Is thinkingtheseat heart, in the Chrismindstartedto ponder overwiththreecompanymanagementconcretecontractdetails. ( to be continued )
心里想着这些,克里斯脑海里已经开始琢磨与三家公司管理层具体的合约细节。(未完待续)
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