IAIH :: Volume #5

#425: Should get rid

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Although Eric not in Los Angeles, «Toy Story» after long-term propaganda, when «Cutthroat Island» previews, started the point of small scale to reflect. The novel 3D Animation form, the warm and interesting plot and fable plot quick have had the huge stir on the media. 虽然艾瑞克不在洛杉矶,《玩具总动员》经过长时间的宣传,在《割喉岛》内部试片的时候,就开始了小规模的点映。新颖的3d动画形式、温馨而有趣的剧情、寓言般的故事情节很快在媒体上产生了巨大的轰动。 „...... Different from Prince Disney and princess's fairy tale, this movie by the angle of toy narrated one about the friendship and about the trust as well as about seeking the story.” “……不同于迪斯尼王子与公主的童话故事,这部影片以玩具的角度讲述了一个关于友情、关于信任以及关于找寻的故事。” „...... This was one said that to the fable of Sirs, the element of heroic and anti-hero was the main content pillar. The big family feeling of collective is lively, would sublimating many tender feelings the actor's pay. Buss and Woody big heroic mood and simple sincere, can find our shadows. Some black humors do not damage these happiness that is worth believing.” “……这是一部说给大人们的寓言,英雄和反英雄的元素是主要的内容支柱。集体的大家庭感觉热热闹闹,总会升华出很多温情的戏份。巴斯和伍迪的大英雄情怀和朴实真诚,可以找到我们的影子。些许的黑色幽默也不损那些值得相信的美好。” „...... The brand-new animated film form, the Pixar 3D Animation technology will bring one without a doubt to the reform of Hand-Drawn Animation.” “……全新的动画电影形式,皮克斯的3d动画技术毫无疑问将会带来一场相对于手绘动画的改革。” „......” “……” Short one week of point reflected almost achieves all propagandas to bring the influence sum total before this, came under the influence of media one-sided high praise, the Firefly announcement department confidence increases, Michael Lynn discussed after the telephone and Eric, once more was «Toy Story» increased the budget of 10 million USD, the manufacture and release total cost of this movie have also achieved the 70 million USD big piece rank. 短短一个星期的点映几乎达到了此前所有宣传所带来影响力的总和,受到媒体一边倒好评的影响,萤火虫宣发部门信心大增,迈克尔.林恩在电话中与艾瑞克商议了一番之后,再次为《玩具总动员》增加了1000万美元的预算,这部电影的制作和发行总成本也达到了7000万美元的大片级别。 However, Eric actually knows, so long as can establishes 3D Animation by «Toy Story» in the Hollywood status, this 70 million USD total cost is worth absolutely. The situation, in the data according to memory, Firefly only depends on the North America local release to have enough confidence to recoup the «Toy Story» total cost, various following channel releases will be Firefly will bring the massive net profits. What is most important is. Before then, Firefly has registered in this animated film the trademarks of all toys, Eric is very clear, the profit that in «Toy Story» the animation image franchise operation authorization brings, is not inferior to the Box Office income of this animated film absolutely. 不过,艾瑞克却知道,只要能够凭借《玩具总动员》奠定3d动画在好莱坞的地位,这7000万美元的总成本绝对值得。更可况,依照记忆里的数据,萤火虫仅凭北美本地的发行就有足够的信心收回《玩具总动员》的全部成本,后续的各种渠道发行将会为萤火虫带来大量的纯利润。最重要的是。在此之前,萤火虫就已经注册了这部动画电影中所有玩具的商标,艾瑞克很清楚,《玩具总动员》中动画形象特许经营授权带来的利润,绝对不亚于这部动画电影的票房收入。 Compares in «Toy Story» propaganda on a grand scale. «Cutthroat Island» as if appeared low-key, after internal preview, although Disney to this movie too big confidence, actually has not thought toward the Box Office dud this aspect. Although Disney also needs to carry on the reason that the detail revises and so on by the movie, has not held the preview of too wide scope, but has not relaxed in television advance notification and billboard playbill and other propaganda. 相比于《玩具总动员》大张旗鼓的宣传。《割喉岛》似乎就显得低调了很多,内部试片之后,迪斯尼虽然对这部电影没有太大的信心,却也没有朝票房哑弹这方面去想。虽然迪斯尼以电影还需要进行细节修改之类的理由,并没有举行太大范围的试映,但在电视预告、广告牌海报等宣传方面一点也没有放松。 Michael Eisner as if hits the thought that mass deficiency propaganda is making up. Not only has not reduced the propaganda budget of «Cutthroat Island», but also proposed increases the suggestion of budget, as the «Cutthroat Island» important investor, Robert Shay had determined that «Cutthroat Island» will incur the loss, but also has mingled among these many years in Hollywood. He can also imagine, the movie sells greatly fortunately, once the Box Office unfavorable situation, Disney definitely by any means possible losing will pass the burden toward this bystander on. Therefore bit to death the one cent not to be willing to pull out again, even also had a dispute with Michael Eisner. 迈克尔.艾斯纳似乎打着质量不足宣传来补的念头。不但没有缩减《割喉岛》的宣传预算,还提出了增加预算的建议,作为《割喉岛》的重要投资者,罗伯特.谢伊已经确定《割喉岛》会带来损失,而且在好莱坞混迹了这么多年。他也能够想象,电影大卖还好,一旦票房失利,迪斯尼肯定会千方百计地将损失往他这个外人头上转嫁。所以咬死了一分钱不肯再掏,甚至还与迈克尔.艾斯纳起了一番争执。 Increases the suggestion of propaganda budget is Michael Eisner raises, but he at this moment will definitely not make Disney bear this expense alone, therefore has put out contract sharp weapon, forcing Robert Shay to pull out a budget according to the increasing funding proportion. Robert Shay can only swallow this being unable to speak out about one's grievances. He knows, if he is not willing to take out money at this time, that Disney had the reason to pass the burden the Box Office unfavorable situation to him on. 增加宣传预算的建议是迈克尔.艾斯纳提出来的,但此刻的他肯定不会让迪斯尼单独承担这笔费用,所以拿出了合约这枚利器,迫使罗伯特.谢伊按照增资比例掏出了一笔预算。罗伯特.谢伊只能吞下这个哑巴亏。他知道如果此时他不愿意掏钱的话,那迪斯尼就更有理由将票房失利转嫁到他身上了。 Estimated according to Disney's that «Cutthroat Island» brings to invest the broken hundred million Hollywood big pieces to laugh uproariously after all. Even if plot...... Good, was truly more scattered in disorder, but in the Hollywood history also has the precedent that the plot actually greatly sells scattered in disorder. Therefore Disney forecast very much optimistically «Cutthroat Island» at least can obtain 80 million USD Box Office, the overseas Box Office estimate can also achieve this figure. After two important Box Office channels distribute, although will also lose money, but after the following recording tape and sales of television transmission power. Within two years recoup the cost surely not to have any issue. 按照迪斯尼的预计,《割喉岛》毕竟带着投资破亿的好莱坞大片噱头。即使剧情……好吧,确实散乱了一些,但好莱坞历史上也不是没有剧情散乱却大卖的先例。所以迪斯尼很乐观地预测《割喉岛》至少能够获得8000万美元的票房,海外票房预计也能达到这个数字。两个重要票房渠道发行之后,虽然还会有所亏损,但经过后续录像带和电视转播权的贩售。两年之内收回成本肯定是没有任何问题。 Even if were afterward the «Toy Story» movie obtained very good reputation, although Disney feels itself to be threatened in the Hollywood animation monopolistic position. Because «Toy Story» and «Cutthroat Island» is the movies of two completely different audience, therefore Disney has not felt the too tremendous pressure. 哪怕是随后《玩具总动员》电影获得了非常好的口碑,迪斯尼虽然感受到自己在好莱坞动画界的垄断地位将受到威胁。但因为《玩具总动员》和《割喉岛》是两部完全不同受众的电影,所以迪斯尼也没有感觉到太大的压力。 Enters in late June. 1991 summer files have continued for one month, this summer files took the «Hot Shots! Part Deux» sequel that Fox screened at the end of May for the beginning. 进入六月下旬。1991年的暑期档已经持续了一个月时间,这个暑期档是以福克斯五月末上映的《反斗神鹰2》续集为开端。 At the end of last year «Hot Shots» first part at 20 million investments, has attained global close 200 million USD Box Office, the profit last year principal «Die Hard 2» was higher than Fox, therefore Fox started second part impatiently. However, previous time, because asked Eric to choose script to pay 30% entering capital amounts, finally made Eric attain about the 50 million profit at 8 million investments, let the Fox maliciously anxiety. Therefore, sequel manufacture Fox came to pretend ignorance to this matter directly, raises has not raised, Eric busy badly battered, this matter did not have the concrete contract, Eric to be also disinclined to pay attention. 去年年底《反斗神鹰》第一部以20000000的投资,拿到了全球接近两亿美元的票房,利润比福克斯去年主打的《虎胆龙威2》还要高,因此福克斯迫不及待地启动了第二部。不过,上一次因为请艾瑞克挑选剧本而付出了30%的入资额,结果让艾瑞克以8000000的投资拿到了5000万左右的盈利,让福克斯狠狠地肉疼了一把。因此,续集的制作福克斯直接对这件事来了个装聋作哑,提都没提,艾瑞克忙的焦头烂额,这件事也没有具体的合约,艾瑞克也懒得理会。 After previous has done «Top Gun» wickedly, the sequel has continued the original style as before, chose has done Sylvester Stallone «First Blood» wickedly. But unfortunately, Fox actually played to escape this sequel, although sequel did the degree to be crazier than first part wickedly, the cost also increased to 40 million USD, but why did not know, the audience did not show respect for somebody's ability, from the end of May to late June, screened for three weeks, «Hot Shots! Part Deux» only attains 2 8 million USD Box Office in more than 2100 theaters, the failure has been a foregone conclusion. The movie succeeds naturally happily, what accident was this sequel was actually defeated, thorough that such because failed, therefore, the massive shareholders sent a letter to Fox Board of Directors, condemned that the Fox management should not drop out Eric, developed the «Hot Shots» sequel alone, thus caused this greatly promising series movie ruinous to be attacked. 上一部恶搞了《壮志凌云》之后,续集依旧持续了原来的风格,选择了恶搞西尔维斯特.史泰龙的《第一滴血》。但不幸的是,福克斯却把这部续集玩脱了,虽然续集的恶搞程度比第一部还要疯狂,成本也增加到了4000万美元,但不知道为什么,观众就是不买账,从五月底到六月下旬,上映三周,《反斗神鹰2》在2100多家影院只拿到了2800万美元的票房,失败已成定局。电影成功当然皆大欢喜,但意外的是这部续集却失败了,而且因为失败的这么彻底,因此,大量股东致信福克斯董事会,谴责福克斯管理层不该抛下艾瑞克,单独开发《反斗神鹰》续集,从而导致这部大有前途的系列电影遭到毁灭性的打击。 Not is only «Hot Shots», since summer files one month, the movie not too outstanding performance that major Film Studio screen, in the past at this time, North America per week total Box Office should surpass 100 million USD, but until the previous week that «Toy Story» screens. Week Box Office also has 80 million. Naturally, reason all people are clear. 不但是《反斗神鹰》,进入暑期档一个月,各大电影公司上映的影片都没有太出色的表现,往常这个时候,北美的每周总票房应该已经超过了一亿美元,但直到《玩具总动员》上映的前一周。周票房也只有80000000。当然,原因所有人都非常清楚。 On June 21, experienced «Toy Story» that the propaganda and good reputation of blotting out the sky accumulated in the North America 2400 theaters opens the picture, but before then, «Toy Story» has reflected through the point of small scale. Accumulated has reached as high as 150 ten thousand USD Box Office, although this digit appeared somewhat not worthy of mentioning, but the average calculates in less than 30 theaters that the field achieved astonishing 50000 USD. 6月21日,经历了铺天盖地的宣传和良好口碑积累的《玩具总动员》在北美2400家影院开画,而在此之前,《玩具总动员》就已经通过小规模的点映。积累了高达150多万美元的票房,虽然这个数字显得有些微不足道,但平均在不到30家影院来算,场均达到惊人的50000美元。 Because this summer files do not have the reason of competitor, the first Wednesday day, «Toy Story» has attained 30 million USD Box Office. One week later, Box Office accumulated 47 million, has exceeded the production cost of movie with ease. 因为这个暑期档没有竞争对手的缘故,首周三天,《玩具总动员》就拿到了3000万美元的票房。一周之后,票房积累到了4700万,轻松超过了影片的制作成本。 As the first 3D Animation movie, «Toy Story» presented makes the so shocking progress, has even caused the huge stir in the Hollywood entire world. But obscure Pixar also rapidly has become the entire Hollywood focus. Many specialized magazine appraisals, by the potential that «Toy Story» displays, if the choice goes on the market, the market value of this animation studio will not be lower than 1 billion USD. 作为首部3d动画电影,《玩具总动员》一亮相就取得如此惊艳的成绩,在好莱坞甚至整个世界都引起了巨大的轰动。而一直默默无闻的皮克斯也迅速成了整个好莱坞关注的焦点。不少专业杂志评估,以《玩具总动员》表现出来的潜力,如果选择上市的话,这家动画工作室的市值不会低于十亿美元。 The media unearthed Eric initially to buy the Pixar past event by 20 million USD from the Jobs hand quickly, this time Jobs was operating own next computer company as before difficultly, facing suddenly appeared in the front inquired the reporter who one felt, heard the cause and effect Jobs not to say a word. 媒体很快挖掘出了艾瑞克当初以2000万美元从乔布斯手中买下皮克斯的旧事,此时的乔布斯依旧艰难经营着自己的next计算机公司,面对突然出现在面前询问自己感受的记者,听到前因后果的乔布斯一言不发。 However in secret, Jobs quickly personally has actually projected on the telephone in Ponca City Eric here. After Eric expressed a congratulation, Master Qiao seizes this opportunity without hesitation, proposed that hopes Eric is next provides an order. 不过私下里,乔布斯却很快亲自将电话打到了远在庞克城的艾瑞克这里。向艾瑞克表示一番祝贺之后,乔帮主毫不犹豫地抓住这个机会,提出希望艾瑞克为next提供一笔订单。 After «Toy Story». Pixar must certainly expand once more, the Jobs computer company produces is also the computer of specialized rank, heard the request of Jobs, Eric wants not to want very much refreshedly to comply, will consider for future layout Apple makes a favor to invest ahead of time, the hope that although appreciated kindness rendered by the Jobs disposition was not big. As future global market value first Apple Inc.. Eric has not planned to let off from the beginning, but actually does not meddle the Apple best opportunity now. Eric does not have enough fund and energy temporarily. 《玩具总动员》之后。皮克斯肯定要再次进行扩张,乔布斯的计算机公司生产的也是专业级别的电脑,听到乔布斯的这个请求,艾瑞克想都没想就很爽快地答应了下来,就当是为了将来布局苹果提前做一笔人情投资吧,虽然以乔布斯的性格领情的希望不大。作为将来全球市值第一的苹果公司。艾瑞克一开始就没打算放过,不过现在却不是插手苹果的最好时机。艾瑞克暂时也没有足够的资金和精力。 «Toy Story» screens for one week later, on June 28. After experiencing mammoth preview ceremony, «Cutthroat Island» also massively screens in the North America 2500 theaters. 《玩具总动员》上映一周之后,6月28日。经历了一场声势浩大的首映式之后,《割喉岛》也在北美2500家影院大规模上映。 Carries on the point to reflect the accumulation reputation to «Toy Story» on a grand scale, «Cutthroat Island», although invested the 35 million USD propaganda fund on various types of propaganda channels one after another, only has actually carried on few several field public previews, invitation is also and Disney on terms media and film critic. After obtaining the Disney's advantage, these people were certainly impossible to speak the «Cutthroat Island» malicious remarks, but was impossible to boast for this movie on a grand scale that such future will apply makeup. Therefore on newspaper presents the movie criticism about «Cutthroat Island», the emphasis point of starting writing basically centralized in the great scene of this movie and only in the beautiful scenery, as for the plot, basically does not have many people willing to chat this. 相对于《玩具总动员》大张旗鼓地进行点映积累口碑,《割喉岛》虽然在各种宣传渠道上陆续投入了3500万美元的宣传资金,却只进行了寥寥数场公开试映,邀请的也都是与迪斯尼关系良好的媒体和影评人。得到迪斯尼的好处之后,这些人当然不可能说《割喉岛》的坏话,但也不可能大张旗鼓地为这部电影吹嘘,那样将来可是会被打脸的。因此报纸上出现关于《割喉岛》的影评,下笔的侧重点基本上都集中在这部电影的宏大场面和唯美景色上,至于剧情,基本上没有多少人愿意聊这个。 Although «Terminator 2: Judgement Day» invests the broken hundred million news first to pass on, but «Cutthroat Island» is actually the investment that first part screens hundred million Hollywood big pieces, therefore, the movie opened the same day, hugged massively was entering the movie theater to the movie fan of this movie huge anticipation, therefore, the movie opened first day, «Cutthroat Island» has taken 9 million USD Box Office. 虽然《终结者2》投资破亿的消息首先传出来,但《割喉岛》却是第一部上映的投资过亿的好莱坞大片,因此,电影上映当天,大量抱着对这部电影巨大期待的影迷走进了电影院,因此,电影上映的第一天,《割喉岛》就拿下了900万美元的票房。 But the situation then develops rapidly after a sudden turn, after movie opens, Disney is then impossible to control the «Cutthroat Island» reputation public opinion again. Next day, on the media appeared has leaned to one side the punitive expedition to «Cutthroat Island», even famous film critic proposed gratefully sharp criticism, said that «Cutthroat Island» was ‚expensive visual trash that’ 100 million USD piled up. 但紧接着情况便急转直下,电影上映之后,迪斯尼便不可能再控制《割喉岛》的口碑舆论。第二天,媒体上出现了一边倒对《割喉岛》的讨伐,甚至很多著名影评人毫不客气地提出了尖锐的批评,称《割喉岛》是一亿美元堆积出来的‘昂贵视觉垃圾’。 Looked the ordinary movie fan who charging movie queen accepts the interview was expressed to «Cutthroat Island» extremely disappointed, claimed that this was one does not have the scattered in disorder picture-and-story book of plot. 一些看过电影后接受采访的普通影迷更是对《割喉岛》表示了极度的失望,声称这是一部没有剧情的散乱连环画。 The movie industry of North America has developed for about hundred years, because the price is inexpensive, watches the movie in United States is a recreational activity of unusual common people, in addition chooses numerously, therefore also means that in this mature market, the rotten piece does not have too the existing space. 北美的电影工业已经发展了近百年时间,因为票价低廉,在美国看电影是一项非常平民化的娱乐活动,再加上选择众多,因此也就意味着这个成熟的市场上,烂片是没有太多生存空间的。 Therefore, screened the second day, «Cutthroat Island» next day Box Office then develops rapidly after a sudden turn, falls more than 5 million USD, third day fell to once more having more than 3 million. 因此,上映第二天,《割喉岛》的次日票房便急转直下,滑落到了500多万美元,第三天再次滑落到只有300多万。 The first Wednesday day, «Cutthroat Island» has attained 17 million USD Box Office, if not look at the Box Office trend, this result is not too pitiful. 首周三天,《割喉岛》拿到了1700万美元的票房,如果不看票房走势,这个成绩并不算太凄惨。 But three days later, under the «Cutthroat Island» booking rate fell almost to be forced the picture edge, after first week, «Cutthroat Island» total Box Office 20 million, in other words the four days of time of working day, this movie only has attained pitiful 3 million Box Office. The second week, 1000 theaters did not have the movie of booking rate directly under to draw this, because the remaining more than 1500 theaters have signed two weeks of reflection contracts with Disney, can only want to cry but have no tears clenches teeth to insist. 但三天之后,《割喉岛》的上座率已经滑落到了几乎可以被强制下画的边缘,首周过后,《割喉岛》总票房累计2000万,也就是说工作日的四天时间,这部电影只拿到了可怜的300万票房。第二周,就有1000家影院将这部已经没有了上座率的电影直接下画,而剩下的1500多家影院因为与迪斯尼签署了两周的反映合约,只能欲哭无泪的咬牙坚持。 Does not know that is the «Cutthroat Island» quality is too bad, as well as the earlier period propagandized many to aim at «Toy Story» and «Terminator 2: Judgement Day» situation aroused the reverse psychology of audience, the «Cutthroat Island» reputation fell The Abyss at the same time, «Toy Story» screened the second week, Box Office not only has not fallen, instead increased, after the second week ended, «Toy Story» has attained 4 more than 9 million USD Box Office once more, although occupied this summer files not to have the small advantage of what big piece screening, but this two weeks almost broke hundred million result, again made many people inhale the cold air. 不知道是不是《割喉岛》质量太差,以及前期宣传诸多针对《玩具总动员》和《终结者2》的情形激起了观众的逆反心理,《割喉岛》口碑滑落深渊的同时,《玩具总动员》上映第二周,票房不但没有滑落,反而有所增加,第二周结束之后,《玩具总动员》再次拿到了4900多万美元的票房,虽然占了这个暑期档没有什么大片上映的便宜,但这种两周几乎破亿的成绩,再次让不少人大吸凉气。 Before «Terminator 2: Judgement Day», has hit cost over hundred million laughing uproariously to propagandize, this movie fan also became discrete, therefore, on July 3, «Terminator 2: Judgement Day» screened the first date, Box Office was not quite splendid, only then more than 8 million, the thrilling plot as well as the emergence of liquid metal that robot but Cameron carved carefully, let «Terminator 2: Judgement Day» won the massive praises quickly, after first date 8 million, following two days have attained 14 million USD and 11 million USD separately, in the weekend three days 3 3 million USD overall results have even surpassed beforehand «Toy Story». 《终结者2》之前也一直打着成本过亿的噱头进行宣传,这一次影迷也变得谨慎了起来,因此,7月3日,《终结者2》上映首日,票房并不太出色,只有800多万,但卡梅隆精心雕琢的惊险剧情以及液体金属机器人的出现,让《终结者2》很快赢得了大量的赞誉,首日800万之后,接下来两天分别拿到了1400万美元和1100万美元,周末三天3300万美元的总成绩甚至超过了之前的《玩具总动员》。 As for «Cutthroat Island», the second week has attained more than 5 million USD Box Office once more, then under the collective draws, swept into the Hollywood greatly rotten piece ranks thoroughly, two weeks of screening, altogether was «Cutthroat Island» has brought the 25 million USD income, but the manufacture of this movie distributed the total investment to achieve 100 million four surely USD, because the one-sided difference of reputation commented, the overseas release of «Cutthroat Island» have not thought that the recording tape and television transmission power income was the better than nothing, therefore, Disney and Robert Shay will undertake together reach as high as the 100 million 20 million huge losses. ( to be continued ) 至于《割喉岛》,第二周再次拿到了500多万美元的票房,然后集体下画,彻底被扫进了好莱坞大烂片的行列,两周的上映,一共为《割喉岛》带来了2500万美元的收入,而这部电影的制作发行总投资达到了一亿四千万美元,因为口碑的一边倒差评,《割喉岛》的海外发行就别想了,录像带和电视转播权收入更是聊胜于无,因此,迪斯尼和罗伯特.谢伊将共同承担高达一亿20000000的巨额损失。(未完待续)
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