IAIH :: Volume #2

#146: In a dilemma

Compares in has the 《Indiana Jones》 series of formidable Box Office rallying point in the global range, «Ghostbusters» series movie not any superiority, because this movie type is the comedy, the comedy movie is not quite easy to accumulate the movie fan popularity, after all after everybody has smiled laughing, did not have the remaining anything. 相比于在全球范围内都拥有强大票房号召力的《夺宝奇兵》系列,《捉鬼敢死队》的系列电影没有任何优势,因为这部电影类型是喜剧,喜剧电影是不太容易积累影迷人气的,毕竟大家嘻嘻哈哈地笑过之后,也就没剩下什么了。 Moreover between two of series the shoots time has been separated by for five years, the popularity outflow regarding a comedy was bigger, if not Columbia really cannot put out other series of movies to haunch this important summer files, will not launch this project. 而且系列的两部之间拍摄时间相隔了五年时间,对于一部喜剧来说人气流失就更大了,如果不是哥伦比亚实在拿不出其他系列电影来撑起这个至关重要的暑期档的话,也不会启动这个项目。 However, Columbia has actually made up for the majority of inferiority to the propaganda that this movie spared no effort, although compared with the 《Running Out of Time》 crazy publicity is worse, but compared to the summer files big manufactures of other Film Studio, the propaganda of Columbia rushed completely was not planning that made money, so long as Box Office this goal went, their true goals also truly were this. 但是,哥伦比亚对这部电影不遗余力的宣传却弥补了大部分劣势,虽然相较与《暗战》疯狂的宣传力度还差一些,但比起其他电影公司的暑期档大制作,哥伦比亚的宣传完全是奔着不打算赚钱只要票房这个目标而去的,他们的真实目标也确实是这样。 Was in the final stage with the acquisition negotiation of Sony, Japanese this time is determined must make a chapter of fat sheep, in this case, Columbia all operational behavior ultimate objectives are toward raising the stock price go, regarding Film Studio that goes on the market, the Box Office data most can affect the stock price one factor. 与索尼的收购谈判已经进入最后阶段,日本人这次是铁了心要做一回肥羊,这种情况下,哥伦比亚的一切经营行为最终目标都是朝着抬高股价而去的,对于一家上市的电影公司来说,票房数据是最能影响股价的一种因素。 The 《Ghostbusters II》 show time was on June 16, after first week Box Office drew a charge, the 45 million USD data made the Columbia high level be wild with joy, must know that 《Indiana Jones and the Last Crusade》 first week Box Office 4 6 million, this also means that 《Ghostbusters II》 likely like 《Indiana Jones and the Last Crusade》, according to the estimate of appraisal organization, attained near 200 million USD North America total Box Office. 《捉鬼敢死队2》上映时间是六月16日,第一周票房出炉之后,4500万美元的数据让哥伦比亚高层欣喜若狂,要知道《夺宝奇兵3》的首周票房才4600万,这也意味着,《捉鬼敢死队2》很可能像《夺宝奇兵3》那样,按照评估机构的预计,拿到将近两亿美元的北美总票房。 But this type excited merely only maintained one week of time, the second week, the 《Ghostbusters II》 Box Office direct big diving, the decline range achieves 55%, has only attained 1 more than 9 million next week Box Office. 但这种兴奋仅仅只保持了一周时间,第二周,《捉鬼敢死队2》的票房直接大跳水,跌幅达到55%,只拿到了1900多万的次周票房。 The Box Office appraisal organization lowered 《Ghostbusters II》 Box Office to estimate quickly largely that cut in two at the waist 110 million USD the 200 million USD Box Office estimate value, the Columbia stock price that rose fast although has not dropped because of this news, the tendency of but rising also became slow, after all, as of summer files principal movies six big giants, attained about 100 million Box Office really not to have any highlight. 票房评估机构很快大幅调低了《捉鬼敢死队2》的票房预估,将2亿美元的票房估值腰斩到了1.1亿美元,原本快速上扬的哥伦比亚股价虽然没有因为这条消息而回落,但上升的势头也变得缓慢起来,毕竟,作为六大巨头之一的暑期档主打影片,拿到一亿左右的票房实在是没什么亮点。 Reason that has this situation, is inferior to first part after the movie opens the movie reputation, is most important, because this movie downed on one's luck has run upon «Batman». 之所以出现这种情况,除了电影上映后影片口碑不如第一部之外,最重要的,还是因为这部电影时运不济地撞上了《蝙蝠侠》。 «Batman» serialized to start from 1939 for the first time, to the present just half century, in first regarding this North America cartoon history does not have Superhero of superpower, Warner regarding opening this series does not favor, this type did not favor directly manifests in the budget. 《蝙蝠侠》从1939年首次连载开始,到现在刚好半个世纪,对于这个北美漫画历史上第一位没有超能力的超级英雄,华纳对于开启这个系列并不是非常看好,这种不看好直接体现在了预算上。 Compares in 《Indiana Jones》 the large-scale manufacture budget of near 50 million USD, Warner was only «Batman» has provided the 35 million USD movie-making cost, will achieved the big piece the scale, was inferior including «Ghostbusters» and 《Running Out of Time》, although 《Running Out of Time》 has only spent 34 million, first but Columbia provided was actually the budget of 40 million USD, but the budget of 《Ghostbusters II》 was also 40 million USD. 相比于《夺宝奇兵》将近5000万美元的大规模制作预算,华纳只为《蝙蝠侠》提供了3500万美元制片成本,堪堪达到大片的规模,连《捉鬼敢死队》和《暗战》都不如,虽然《暗战》只花了3400万,但哥伦比亚最先提供的却是4000万美元的预算,而《捉鬼敢死队2》的预算也是4000万美元。 Because Warner to «Batman» does not favor, causing Columbia not to place in the eye it, therefore has placed the previous week that 《Ghostbusters II》 «Batman» screened. 因为华纳对《蝙蝠侠》的不看好,导致哥伦比亚也没有将其放在眼中,于是才将《捉鬼敢死队2》放在了《蝙蝠侠》上映的前一周。 But all people by far had underestimated this has serialized influence of half century Superhero in United States person mind, on June 24 «Batman» screens, one week later, this cartoon honorable person big movie to sweep 6 8 million USD Box Office by the unmatched potential crazily, occupies 45% of one week of Box Office total amount, many other movies in broken pieces of Box Office extrusion. 但所有人都远远低估了这位连载了半个世纪的超级英雄在美国人心目中的影响力,六月24日《蝙蝠侠》上映,一周之后,这部漫画真人大电影以无可匹敌之势狂扫6800万美元的票房,占据一周票房总额的45%,将其他多部电影的票房挤压的七零八碎。 But receives is Columbia 《Ghostbusters II》 that in a big way attacks, after Box Office presents 55% large scale decline ranges, the 《Ghostbusters II》 200 million Box Office fond dream is thorough, after all, after Box Office drops sharply, appears the possibility that counter falls to be minimal. 而受到最大冲击的就是哥伦比亚的《捉鬼敢死队2》,票房出现55%大比例跌幅之后,《捉鬼敢死队2》两亿票房的美梦彻底破碎,毕竟,票房大跌之后,出现逆跌的可能性微乎其微。 Therefore, Columbia can only hoping to pin on Eric 《Running Out of Time》, after all, this movie previews after the interior, the film critic preview, is favored consistently. 于是,哥伦比亚只能将希望寄托在艾瑞克的《暗战》上面,毕竟,这部电影经过内部试映,影评人试映,一致被人看好。 However, after Box Office of «Batman» second week draws a charge, actually in all lays down haze to the 《Running Out of Time》 hopeful person top of the head, because of the «Batman» second week Box Office decline range, only then weak 23%, have attained 5 2 million USD Box Office as before, wants to be higher than opening picture first week Box Office of big piece. 但是,《蝙蝠侠》第二周的票房出炉之后,却又在所有对《暗战》充满期待的人头顶埋下一片阴霾,因为《蝙蝠侠》第二周票房跌幅只有微弱的23%,依旧拿到了5200万美元的票房,比很多大片的开画首周票房还要高很多。 Although summer the files Box Office total amount per week will have about 150 million USD, but this 150 million USD shares on the summer files more than ten movies, will not appear too, but can be attained summer the files, either will be the cannon fodder, film excellence that either was placed the great expectations, latter's proportion will be bigger, in this case, a «Batman» movie grabbed one-third shares, if the next week will not present the large scale the Box Office decline range, 《Running Out of Time》 Box Office pressure it can be imagined. 虽然暑期档每周的票房总额会有1.5亿美元左右,但这1.5亿美元分摊到暑期档十多部电影身上,就不会显得太多了,而能被拿到暑期档的,要么是炮灰,要么就是被寄予厚望的优秀电影,后者的比例还大一些,这种情况下,《蝙蝠侠》一部电影占据了1的份额,下一周如果再不出现大比例的票房跌幅,《暗战》的票房压力可想而知。 In the Columbia Headquarters conference room, a numerous high level was discussing tight dealt with the plan, Coca Cola also comes Vice Chairman to audit this conference, Eric sits in Amy side Pascal, was listening attentively to people's discussion patiently. 哥伦比亚总部的会议室里,一众高层正在紧张地商讨着应对方案,可口可乐也来了一位副总裁旁听这次会议,艾瑞克坐在艾米・帕斯卡尔身边,耐心地倾听着众人的议论。 Although is Director of this movie, but in movie release, Eric did not have many rights to speak, reason that he appeared here, merely was because he was 《Running Out of Time》 Director, although filmmaking process Columbia released authority completely to him, but release has almost not allowed him to participate, before Eric, has submitted document about a film promotion mentality, but has not gotten the response in Columbia aspect. 虽然是这部电影的导演,但在影片发行方面,艾瑞克就没有多少话语权了,他之所以出现在这里,也仅仅是因为他是《暗战》的导演,电影制作过程哥伦比亚虽然完全放权给了他,但发行方面却几乎没有让他参与,艾瑞克之前也提交了一份自己关于电影宣传思路的文件,但并没有得到哥伦比亚方面的回应。 „I thought that should screen the 《Running Out of Time》 extension, at least must retard one week of time, the «Batman» tendency was too violent, decides the running schedule stubbornly July 7 is a very unwise behavior, we therefore lost 《Ghostbusters II》, if 《Running Out of Time》 Box Office because of «Batman», but cannot achieve anticipated, then before , we used two big pieces to push the plan of high stock price thoroughly to malinger.” The management of Columbia propaganda department expresses an own opinion. “我觉得,应该将《暗战》延期上映,至少要推后一周时间,《蝙蝠侠》的势头太猛烈了,顽固地将档期定在七月七号是一种很不明智的行为,我们已经因此损失了一部《捉鬼敢死队2》,如果《暗战》的票房因为《蝙蝠侠》而不能达到预期,那么之前我们用两部大片推高股价的计划就彻底泡汤了。”哥伦比亚宣传部门的高管发表着自己的一番见解。 The opposite party just said that another management opens the mouth to ask: „Has Bob, according to your plan, with the institute line what to do that signed the good agreement?” 对方刚刚说完,另外一位高管就开口问道:“鲍勃,按照你的计划,那已经与院线签订好的协议怎么办？” „Carries on with the opposite party coordinated, pays indemnity for the damage of institute line suitably, we can from manufacturing good movie put out several to force up temporarily, in brief, guaranteed at present 《Running Out of Time》 Box Office is first.” “与对方进行协调,适当地赔偿院线的损失,我们可以从制作好的电影里里拿出几部临时顶上去,总之,目前确保《暗战》的票房才是第一位的。” The management of data analysis department interposed: „«Batman» present Box Office broke hundred million, this tendency not too possibly again continues, moreover Commentary appraisal to this movie is not too high, I thought that third week Box Office should present the normal over 40% decline ranges.” 数据分析部门的管理插话道:“《蝙蝠侠》现在的票房已经破亿了,这种势头不太可能再持续下去,而且评论界对这部电影的评价并不是太高,我觉得第三周票房应该会出现正常的40%以上的跌幅。” „According to your view, that this movie second week should present the normal decline range, but the fact is this situation has not occurred, the second week is only 23% slightly dropping,” some people such refuted. “按照你的说法,那这部电影第二周就应该出现正常的跌幅了,可事实是这种情况并没有发生,第二周只有23%的微跌,”有人这么反驳道。 „Media started to taunt our running schedules to two movies to arrange, if we do not defer to the definite running schedule to screen, one type will not surely have the confidence signal to the person to the 《Running Out of Time》 quality, this is very dangerous, once because the movie fan has this misunderstanding, first impressions are most lasting thinks that 《Running Out of Time》 is a rotten piece, then to the attack of movie is most fatal, compares, screened as scheduled is the safest way, was not we do not want to postpone, but is according to the current situation, we cannot postpone absolutely.” “媒体已经开始嘲讽我们对两部电影的档期安排了,如果我们不按照确定的档期上映的话,肯定会给人一种对《暗战》质量没有信心的信号,这是很危险的,因为一旦影迷产生这种误会,就会先入为主地认为《暗战》是一部烂片,那对电影的打击才是最致命的,相比起来,按照原计划上映才是最稳妥的方式,不是我们不想延期,而是按照目前的形势,我们绝对不能延期。” „I also agreed that Rhett's words, is not we do not want to postpone, but is we cannot postpone, once postpones, is equal to telling all people, we did not have the confidence to 《Running Out of Time》, we have been afraid, outstanding that 《Running Out of Time》 we have not propagandized actually.” “我也同意瑞特的话,不是我们不想延期,而是我们不能延期,一旦延期,就等于告诉所有人,我们对《暗战》没信心了,我们害怕了,《暗战》其实并没有我们宣传的那么优秀。” „But once the «Batman» third week presents about 20% slightly dropping again, that will attain about 40 million Box Office as before, you can imagine in this case, 《Running Out of Time》 Box Office pressure big?” “可一旦《蝙蝠侠》第三周再出现20%左右的微跌,那将依旧拿到4000万左右的票房,你能想象这种情况下,《暗战》票房压力有多大吗？” The people discussed in noisy disorder one hour, in the Vice Chairman entire process of Coca Cola that appearance maintains the audit condition, when the people have stopped slightly, he sits the straight body, the vision changes is neglected by the people, like Eric that him listens attentively to silent: „Mr. Williams, I noticed that you had not spoken, why didn't say your opinion?” 众人乱哄哄地讨论了一个小时,可口可乐那位到场的副总裁整个过程中一直保持旁听状态,等众人稍微停顿了下来,他才坐直身体,目光转向一直被众人忽略,像他自己一样沉默倾听的艾瑞克:“威廉姆斯先生,我看到你一直没说话,为什么不说说你的意见呢？”
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