If «Gravity» first week Box Office also stems from all people to expect, when the movie second week Box Office data draws a charge, North America or the overseas, the entire film industry is unable to be calm. 如果《地心引力》的首周票房还只是出乎所有人预料,当影片第二周票房数据出炉,无论是北美还是海外,整个电影行业都无法再淡定下来。 On November 26 by December 2, to the first week, the «Gravity» next week Box Office decline range only had weakly 5.1%, received 100 million 3863 ten thousand USD again. Hence, the «Gravity» short half a month time has embraced 200 million 8469 ten thousand USD Box Office in North America crazily. 11月26日到12月2日,相对于首周,《地心引力》的次周票房跌幅仅有非常微弱的5.1%,再收1亿3863万美元。至此,《地心引力》短短半个月时间已经在北美狂揽2亿8469万美元票房。 By December 2, 1999 entire North America Box Office surpassed the 200 million 80 million USD movie, had «Iron Man» and «The Mummy 3» two. «Gravity» has only used two weeks of time, advanced into the North America year Box Office ranking third position. 截止12月2日,1999年度整个北美票房超过2亿8000万美元的影片,也只有《钢铁侠》和《木乃伊3》两部。《地心引力》只用了两周时间,就已经跻身北美年度票房排行榜第三名的位置。 Moreover, by the Box Office trend that «Gravity» sweeps away all obstacles, throws off «Iron Man» and «The Mummy 3» completely in the place, wins the year Box Office champion completely is only the time. 而且,以《地心引力》所向披靡的票房走势,将《钢铁侠》和《木乃伊3》全部掀翻在地,夺取年度票房冠军完全只是时间。 Meanwhile, «Gravity» is opening the picture many overseas ticket warehouse market Box Office data exceptionally to be also outstanding one after another. 与此同时,《地心引力》在陆续开画的多个海外票仓市场票房数据也异常抢眼。 Because is 3 D and IMAX movie shows the first time promotion of form, the institute line business of overseas many ticket warehouse country maintains is waiting and seeing the manner. Firefly Group has eventually only realized the same time of overseas 1630 3 D silver screens and 63 IMAX silver screens opens the picture. 由于是3D和IMAX电影放映格式的首次推广,海外很多票仓国家的院线商都保持观望着态度。萤火虫集团最终只实现了海外1630块3D银幕和63块IMAX银幕的同期开画。 Although the operation overseas 100 IMAX screening halls have completed alone, but to coordinate the running schedules of different market, another 37 IMAX theaters temporarily have not opened. 虽然单独运营的海外100家IMAX放映厅已经全部建成,但为了配合不同市场的档期,还有另外37家IMAX影院暂时没有开放。 However, but opens the picture same time this less than 1700 overseas silver screens, the first week was Firefly Group has brought 97 300,000 USD Box Office. 不过,只是同期开画的这不到1700家海外银幕,第一周就为萤火虫集团带来了9730万美元票房。 Moreover, along with the further dissemination of movie reputation, screens in the situation that the scale has almost not increased in the overseas, «Gravity» second week overseas Box Office has actually realized 8.3% counter falls, receives 100 million 537 ten thousand USD again. 而且,随着影片口碑的进一步传播,在海外上映规模几乎没有增加的情况下,《地心引力》第二周海外票房却实现了8.3%的逆跌,再收1亿537万美元。 Two weeks of time, «Gravity» overseas Box Office has achieved 200 million zero 2 670,000 USD, the global Box Office synthesis achieves 400 million 8736 ten thousand USD! 两周时间,《地心引力》海外票房就已经达到2亿零267万美元,全球票房综合累计达到4亿8736万美元！ Box Office record that for half a month the time, 400 million 8736 ten thousand USD, Hollywood all can praise, has paled by comparison in front of «Gravity», even if three years ago «RMS Titanic», not so crazy Box Office performance. 半个月时间,4亿8736万美元,好莱坞所有可以称道的票房纪录,在《地心引力》面前都已经相形见绌,哪怕是三年前的《泰坦尼克号》,都没有如此疯狂的票房表现。 Many media even started to forecast whether «Gravity» can break the «RMS Titanic» creation 2.2 billion 30 million USD global Box Office, becomes the global movie Box Office ranking history chief champion. 很多媒体甚至已经开始预测《地心引力》是否能够打破《泰坦尼克号》创造的22亿3000万美元全球票房,成为全球电影票房排行榜历史总冠军。 Facing crazy of «Gravity», does not have anybody to question 3 D and business outlook of IMAX movie at this time again. 面对《地心引力》的疯狂,此时再也没有任何人质疑3D和IMAX电影的商业前景。 Therefore, although approaches the end of the year, but North America as well as the overseas massive Production Studio management and institute line company Manager and even the floor movie projection equipment suppliers start to collect to Los Angeles, tries to slice in this brand-new movie industry transformation. 于是,虽然临近年底,但北美以及海外大量制作公司高管、院线公司经理乃至底层电影放映设备供应商都开始向洛杉矶汇集,试图在这场全新的电影产业变革中分一杯羹。 However, when the entire film industry starts to take seriously 3 D and IMAX movie unprecedentedly, many people increasingly realized that Firefly Group from the projection equipment of floor to the terminal movie theater line, has controlled the absolute leading power that this industry transformed all-around. 不过,当整个电影行业开始前所未有地重视3D和IMAX电影时,很多人逐渐意识到,萤火虫集团已经从底层的放映设备到终端电影院线,全方位地掌控了这次产业变革的绝对主导权。 Burbank. 伯班克。 In the projection room of Warner cinema city, as well as industry in more than ten management of other companies is watching a 3 D video clip from Warner, Universal and Paramount. 华纳影城的一间放映室里,来自华纳、环球、派拉蒙以及业内其他一些公司的十多位高管正在观看一段3D影片。 The preview less than three minutes of special effect fragments that selects from Universal «The Mummy 2», comes by the light time 3 D team transformation, the projection equipment is also the light time voluntarily purchases the assembly, similarly is polarized light 3 D. 样片是从环球的《木乃伊2》中摘取的一段不到三分钟的特效片段,由光影时代3D团队转制而来,放映设备也是光影时代自行购置组装而成,同样是双机偏光3D。 However, when the preview broadcasts completes, in the screening hall the light shines, regarding almost presents the looks that on central several big shot faces by the crowd unemotionally, all around atmosphere also appears quite depressing. 不过,当样片播放完成,放映厅内灯光亮起,被人群围绕在中央的几位大佬脸上几乎都呈现出面无表情的神色,四周气氛也显得颇为压抑。 The polarized light 3 D movie truly is not any too difficult technology, in 1922, industry in some people have carried on the related technical attempt. 偏光3D电影确实不算什么太难的技术,早在1922年,业内就已经有人进行过相关的技术尝试。 But processes the same food like a five-star chef with the average person who will not prepare food completely, finally only meets the day not to be badly different, with visual effect contrast that the Firefly Group RealD technology presents, just three minutes of preview, can only describe with the trash completely. 但就像一个五星级厨师与一个完全不会做菜的普通人去处理同样的食材,结果只会天差地别一样,与萤火虫集团RealD技术所呈现出的视觉效果对比,刚刚的三分钟样片,完全就只能用垃圾来形容。 Richard Parsons takes down the present 3 D eye, held just bedding bag in inside eyeglasses for myopia, although has only worn for three minutes, this time he actually really felt that is uncomfortable. 理查德・帕森斯取下眼前的3D眼睛,扶了扶刚刚被套在里面的近视眼镜,虽然只戴了三分钟,这次他却是真的感觉非常不舒服。 Is recalling for one month ago he and Michael when Eisner watches together the «Gravity» points reflect, that fine workmanship to the shortsighted crowd very friendly 3 D eyeglasses, Richard the Parsons moral nature understands that Firefly Group has cast off the too far distance them. 回忆着一个月前他和迈克尔・艾斯纳一起去观看《地心引力》点映时,那款做工精细对近视人群非常友好的3D眼镜,理查德・帕森斯心底就已经明白,萤火虫集团已经将他们甩开了太远的距离。 People silent moment, Richard Parsons takes the host, opens the mouth, periphery waves to hint the immaterial person to exit. 众人沉默了片刻,理查德・帕森斯作为东道主,还是率先开口,挥手示意周围无关紧要的人出去。 Quick, in screening hall only remaining Michael Eisner and Tom Freston as well as Autodesk software company female CEO Carroll Butz and other people. 很快,放映厅内只剩下迈克尔・艾斯纳、汤姆・弗雷斯顿以及欧特克软件公司女CEO卡罗尔・巴茨等寥寥几人。 Has sized up several remaining several people, Michael Eisner somewhat is obviously absent-minded, Tom Freston as if is also calculating anything, Richard Parsons changes Autodesk software company female CEO Carroll Butz, asked oneself most issue of concern, said: „Ms. Butz, by our present foundations, you thought that Autodesk how long can develop to compare favorably with the Firefly Group 3 D effect transformation software?” 打量了几眼剩下的几人,迈克尔・艾斯纳明显有些心不在焉,汤姆・弗雷斯顿似乎也在盘算什么,理查德・帕森斯转向欧特克软件公司女CEO卡罗尔・巴茨,问起了自己最关心的问题,道:“巴茨女士,以我们现在的基础,你觉得欧特克多久能够开发出媲美萤火虫集团3D效果的转制软件？” Carroll Butz is one cuts the short hair to lead the middle-aged woman of capable aura obviously, hears word does not have to reply scruple: „If only the software, Autodesk in six months can complete. But Richard, you are clear, you face not only completely the issue of software. What Firefly Group builds is one set of 3 D movie ecological systems, if you cannot unite to break through the ecology barrier of opposite party, after Hollywood , can only be the Firefly system said consider as finished.” 卡罗尔・巴茨是一个剪着短发明显带着干练气息的中年女人,闻言丝毫没有迟疑地回答道:“如果只是软件的话,欧特克六个月内就可以完成。但理查德,你们要明白,你们面临的完全不只是软件的问题。萤火虫集团打造的是一整套3D电影生态体系,如果你们不能够团结起来突破对方的生态壁垒,好莱坞以后就只能是萤火虫体系说了算了。” After that matter of May, Sherry Lansing is forced to leave job, unites Chairman Tom as the Viacom group Freston takes over Paramount Pictures CEO temporarily, has not thought that does is more than half a year. 五月份的那件事之后,雪莉・兰辛被迫离职,作为维亚康姆集团联合总裁的汤姆・弗雷斯顿临时接任派拉蒙影业CEO,没想到一做就是大半年。 This more than half a year, Paramount Pictures cannot find appropriate CEO due to reasons known to all. 这大半年来,由于众所周知的原因,派拉蒙影业一直都没能找到合适的CEO。 Becoming subsidiary company CEO from group Chairman, Tom Freston's authority was weakened actually. He read to the Firefly Group resentment in the half year therefore even more is also grave. 从集团总裁变为子公司CEO,汤姆・弗雷斯顿的职权其实是被削弱了很多。他这半年来对萤火虫集团的怨念也因此越发深重。 Hears Carroll Butz's words, Tom Freston cannot bear refute: „Although in the time fell behind, the resources that but Firefly Group has, our three do not lack equally, I do not think something you said is so serious.” 听到卡罗尔・巴茨的话,汤姆・弗雷斯顿忍不住反驳道:“虽然时间上落后了一些,但萤火虫集团拥有的资源,我们三家一样都不缺,我不认为事情有你说的那么严重。” Carroll Butz is listening to Tom Freston is having the mood words obviously, asked back: „If Firefly Group invites the movie of Paramount product to join RealD and IMAX movie source ranks now, you will reject?” 卡罗尔・巴茨听着汤姆・弗雷斯顿明显带着情绪的话语,反问道:“如果萤火虫集团现在邀请派拉蒙出品的电影加入RealD和IMAX片源行列,你们会拒绝吗？” Tom Freston has hesitated, shakes the head: „Cannot.” 汤姆・弗雷斯顿迟疑了下,还是摇摇头:“不会。” Carroll Butz also said: „That, in turn, if Warner, Universal and Paramount three jointly bring out one brand-new 3 D projection system, you thought that the Firefly system four companies will refuse to provide the movie source for you?” 卡罗尔・巴茨又道:“那么,反过来,如果华纳、环球和派拉蒙三家联合推出一套全新的3D放映系统,你们觉得萤火虫体系四家公司会拒绝为你们提供片源吗？” Tom Freston lip moves, had not replied again. 汤姆・弗雷斯顿嘴唇动了动,没有再回答。 However, the answer is actually obvious. 不过,答案却是显而易见。 In order to maintain own RealD and benefit of IMAX projection system, any new system that the Firefly system absolutely is not Warner three extrusions provides the movie source. 为了维护自身RealD和IMAX放映系统的利益,萤火虫体系绝对不会为华纳三家推出的任何新系统提供片源。 Then, this matter naturally also presents the obvious one-sided condition. 那么,这件事自然也就呈现出明显的一边倒状态。 Warner three and even other Hollywood movie makers, want to share 3 D and dividend of IMAX movie, can only submit to the Firefly system. On the contrary, in occupied in the enormous superior situation, the Firefly system will not allow industry to present the second type absolutely with 3 D and standard of IMAX system competition. 华纳三家乃至好莱坞其他制片商,想要分享3D和IMAX影片的红利,就只能屈从于萤火虫体系。相反,在已经占据了极大优势的情况下,萤火虫体系绝对不会允许业内出现第二种与3D和IMAX系统竞争的标准。 Carroll Butz notes the expressions of three men, suddenly has the feeling of several points of outsmarting oneself. She wants to stimulate these Hollywood big shots, has not thought wipes out their enthusiasm completely. 卡罗尔・巴茨注意到身旁三个男人的表情,突然生出几分弄巧成拙的感觉。她想要刺激一下这几位好莱坞大佬,可没想过将他们的积极性完全打掉。 As the design charting software company of field top, Autodesk these years a biggest strategy makes a mistake, initially refused to cooperate to develop the CG software with Firefly Group together. 作为业界顶级的设计制图软件公司,欧特克这些年来最大的一次策略失误,就是当初拒绝了与萤火虫集团一起合作开发CG软件。 As a result of the initial fault, now and CG manufacture, the image exaggeration and solution related film and television special effect profession basically was monopolized by digital domain one of the Firefly Group. 由于当初的失误,现在与CG制作、图像渲染、解决方案有关的影视特效行业基本上被萤火虫集团旗下的数字领域一家垄断。 In the past Firefly Group also once established the special Firefly software company, tried to carry on the commercial operation the software that in the hand had. 当年萤火虫集团还一度设置专门的萤火虫软件公司,试图将手中持有的软件进行商业化运作。 Because the market absorption capacity of design charting software is eventually limited, is unable to compare with operating system type of daily must-have software by far, even if the Autodesk such world first big charting software manufacturer, the year turnover also only then less than 2 billion USD, the average year net profit little surpasses 500 million USD. 由于设计制图软件的市场容量终究有限,远远无法与操作系统这种日常必备软件相比,即使是欧特克这样的世界第一大制图软件厂商,年营业额也只有不到20亿美元,平均年净利很少超过5亿美元。 The film and television special effect software of Firefly Group sole domain, wants to carry on the commercial operation, the profit will be only less. But has controlled the Hollywood special effect manufacture industry chain, can actually be the Firefly system brings the huge potential superiority. 萤火虫集团单一领域的影视特效软件,想要进行商业运营,获利只会更少。但控制了好莱坞的特效制作产业链,却可以为萤火虫体系带来巨大的潜在优势。 Therefore, Firefly Group gave up strategy originally quickly, then through the relatively closed commercial authorization way, unknowingly has controlled the special effect manufacture of most Hollywood, this makes the related software be the potential benefit that Firefly Group brings goes far beyond the simple sell software profit. 因此,萤火虫集团很快就放弃了原本的策略,转而通过相对封闭的商业授权方式,不知不觉中就控制了大半个好莱坞的特效制作,这使得相关软件为萤火虫集团带来的潜在利益远远超过简单的出售软件获利。 The result of eventually causing is, from initially the shocking «Terminator 2: Judgement Day» mercury person to the present, these many years pass by, the Hollywood most splendid CG special effect movie, basically came from the several companies of Firefly system. 最终导致的结果就是,从当初让人惊艳的《终结者2》水银人到现在,这么多年过去,好莱坞最出色的CG特效电影,基本上都来自萤火虫体系的几家公司。 However, since has awakened, Koethe does not plan easily to give up some markets absolutely. 不过,既然已经醒悟过来,欧克特绝对不打算轻易放弃这部分市场。 Has organized the language, Carroll Butz once more to Freston several humanity: „The ecology barrier that although the Firefly system builds is very difficult to break through, but in my opinion, you must this. Otherwise, Warner, Universal and Paramount three, forever can only look helplessly the Firefly system constantly gets a Hollywood movie industry richest profit. As far as I know, last week North America single Zhou total Box Office was 1.9 600 million, but was only a «Gravity» movie, has carved up 1. 3.8 billion USD, the proportion 70%, this is a very dangerous signal.” 组织了一下语言,卡罗尔・巴茨再次对弗雷斯顿几人道:“虽然萤火虫体系打造的生态壁垒很难突破,但在我看来,你们必须这样做。否则,华纳、环球、派拉蒙三家,就永远只能眼睁睁地看着萤火虫体系不断获得好莱坞电影产业最丰厚的一块利润。据我所知,上周北美单周总票房是1.96亿,但只是《地心引力》一部电影,就瓜分了1.38亿美元,占比70%,这已经是一个非常危险的信号。” Carroll Butz said that Tom the Freston three people have not shown any her desired inspired expression, can achieve the Hollywood big company management position, person who will obviously not be that type very easily fanned. 卡罗尔・巴茨说完,汤姆・弗雷斯顿三人都没有露出任何她希望看到的振奋表情,能够做到好莱坞大公司高管位置,显然都不会是那种很容易被搧动的人。 Richard Parsons said: „Ms. Butz, I thinks that which measures we directly chatted should take specifically.” 理查德・帕森斯道:“巴茨女士,我想,我们还是直接谈谈具体该采取哪些措施吧。” Carroll Butz said: „Is very simple, first, your three must give up the temporary benefit success and failure, shakes off the influence and control of Firefly system as far as possible.” 卡罗尔・巴茨道:“很简单,首先,你们三家必须放弃一时的利益得失,尽可能地摆脱萤火虫体系的影响和控制。” „We have been trying such to do,” Tom Freston said: „Otherwise, everybody does not converge today in together.” “我们一直都在试图这么做,”汤姆・弗雷斯顿道:“否则,今天大家也不会聚在一起。” „ But you can achieve actually. Like the movie special effect, the Autodesk software was actually splendid, if you then can completely give up the technical dependency on digital domain, Autodesk obtains the opportunity of more technical change and optimization, your several can also totally get rid of the limit of Firefly system in special effect. “但你们其实可以做到更多。就像电影特效,欧特克的软件其实已经非常出色,如果你们接下来能完全放弃对数字领域的技术依赖,欧特克得到更多技术改进和优化的机会,你们几家在特效方面也能完全摆脱萤火虫体系的限制。 Richard Parsons interrupts Carroll Butz's words, said: „Today Ms. Butz, we discusses should be the issue of 3 D movie.” 理查德・帕森斯打断卡洛尔・巴茨的话,道:“巴茨女士,我们今天讨论的应该是3D电影的问题。” „Truth is actually same, not?” “道理其实都一样,不是吗？” Michael Eisner listens to three people of discussions, to dispute and bargain back and forth, suddenly has the feeling of several points of interest is waning. 迈克尔・艾斯纳听着三人的议论、争执、讨价还价,突然生出几分意兴阑珊的感觉。 Reason that the Firefly system is formidable, lies in Eric absolute control strength of Williams in enterprise to this system. 萤火虫体系之所以强大,就在于艾瑞克・威廉姆斯对这一体系内企业的绝对控制力。 Even if 20th Century Fox, almost be outspoken obeys the benefit of entire Firefly system. In May Eric Williams announced that forced out the Blockbuster chain store of Paramount, 20th Century Fox follows up to issue the related statement completely unquestioning. 哪怕是二十世纪福克斯,几乎都毫无保留地顺从整个萤火虫体系的利益。五月份艾瑞克・威廉姆斯宣布封杀派拉蒙旗下的百视达连锁店,二十世纪福克斯完全是毫不迟疑地跟进发布了相关声明。 But regarding Warner, Universal and Paramount three, wants be outspoken to bring together truly with the Firefly system contends, difficult such as to ascend to heaven simply. 但对于华纳、环球和派拉蒙三家来说,想要真正毫无保留地抱成一团与萤火虫体系抗衡,简直难如登天。 Several people such discussed morning time, although has drawn up some plans, finally actually cannot make any decision. Because Michael that person who Eisner several people have not been able to decide eventually. 几个人就这么讨论了一上午时间,虽然拿出了一些方案,最终却是没能做出任何决定。因为迈克尔・艾斯纳几人终究还不是可以拍板的那个人。 Everybody has had the lunch together, Michael Eisner said goodbye with several people, on own vehicle. 大家一起吃过午餐,迈克尔・艾斯纳就与几人告别,上了自己的车子。 The private car just left the Warner cinema city, Michael Eisner once more has dialed the Katzenberg telephone. 座驾刚刚离开华纳影城,迈克尔・艾斯纳就再次拨通了卡森伯格的电话。 And several seemingly agreed but actually at variance allies kill the time with it, might as well changes can bring the benefit for oneself truly that side. 与其和几个貌合神离的盟友消磨时间,还不如转向真正能为自己带来利益的那一方。 Katzenberg actually not in Burbank Firefly Group Headquarters, but in the Playa Vista Firefly cinema city. 卡森伯格却不在伯班克的萤火虫集团总部,而是在普雷亚维斯塔萤火虫影城。 As 3 D and IMAX theater attains greatly successfully, in the recent several days, Katzenberg can say that is busy at to flying. 随着3D和IMAX影院的大获成功,最近几天,卡森伯格可以说忙到飞起。 At noon just with head Richard of IMAX Corporation Ghale Forder has eaten meal together, just and opposite party takes a walk in the cinema city together discusses the proper business at the same time, Katzenberg received Michael Eisner telephone. 中午才刚刚和IMAX公司的负责人理查德・格尔福德一起吃过饭,正和对方一起在影城内边散步一边谈正事,卡森伯格就接到了迈克尔・艾斯纳的电话。 With Michael Eisner chatted several simply, the agreement will have the supper tomorrow evening together, Katzenberg to Richard Ghale Forder said: „You can pass on to these IMAX shade hall heads, the «Gravity» copy surely do not have, now produces the 2 D-IMAX edition also radically without enough time. However, next month, the company can provide the «The Lord of the Rings» 2 D-IMAX copy for them, but on being divided must according to Firefly with 70% computations, the leeway that this point has not bargained back and forth.” 和迈克尔・艾斯纳简单聊了几句,约定明天晚上一起吃晚餐,卡森伯格才对身旁的理查德・格尔福德道:“你可以转告那些IMAX影厅负责人,《地心引力》的拷贝肯定是没有的,现在制作2D-IMAX版本也根本来不及。不过,下个月,公司可以为他们提供《魔戒》的2D-IMAX拷贝,但在分成上必须按照萤火虫拿70%计算,这一点没有讨价还价的余地。” Along with the Box Office eruption of «Gravity», the North America as well as overseas museum, science and technology museum and other IMAX shade halls across , starts to hope to share the profit in this aspect. 随着《地心引力》的票房爆发,北美以及海外各地的博物馆、科技馆等IMAX影厅,也开始希望分享这方面的利润。 Just, can choose to broadcast 2 D and 3 D two forms besides the Firefly Group newly-built IMAX theater independently, other majority of IMAX silver screens are the 2 D forms. In addition has the organization of IMAX silver screen not to be primarily gaining, in the initial issuance plan, the Firefly Group direct selection excluded some IMAX theaters. 只不过,除了萤火虫集团新建的IMAX影院可以自主选择播放2D和3D两种格式之外,其他大部分IMAX银幕都是2D形式。再加上很多拥有IMAX银幕的机构都不是以盈利为主,当初的发行计划中,萤火虫集团直接选择将这部分IMAX影院排除在外。 But now, because the Firefly Group innate IMAX screening hall is difficult to get a ticket completely, the company has to consider some resources. 但现在,由于萤火虫集团自有的IMAX放映厅完全是一票难求,公司不得不考虑这部分资源。 Naturally, not for «Gravity», but is «The Lord of the Rings» that next month will soon screen. 当然,并不是为了《地心引力》,而是下个月即将上映的《魔戒》。 As a result of the «Gravity» strong Box Office trend, in the short-term is impossible to resign too 3 D and IMAX screening hall, the «The Lord of the Rings» first tunes that next month will soon screen are facing very serious platoon piece issue. 由于《地心引力》强劲的票房走势,短期内不可能让出太多3D和IMAX放映厅,下个月即将上映的《魔戒》首部曲正在面临着非常严重的排片问题。