Los Angeles. 洛杉矶。 A Beverly Hills Manor movie theater, is listening to the surrounding audience or excitedly or was discussing approvingly just 90 minutes of shocking, all left the screening hall until other people, sits in Michael of back row common position Eisner and Richard Parsons sets out to walk together outward. 比弗利山庄的一家电影院,听着周围观众或兴奋或赞叹地议论着刚刚90分钟的惊艳,直到其他人全部离开放映厅,坐在后排不起眼位置的迈克尔・艾斯纳和理查德・帕森斯才起身一起向外走去。 Probably all «Gravity» points reflect outside the theater to wait for at this time reporters from all parties, Michael Eisner and Richard Parsons has not walked the main entrance, leaves the theater from internal channel, sits a waiting together in luxurious car of street, Michael Eisner asked Richard Parsons: „Therefore, you do think what kind of?” 大概所有《地心引力》点映影院外此时都等待着来自各方的记者,迈克尔・艾斯纳和理查德・帕森斯没有走正门,从内部通道离开影院,一起坐上一辆等待在街边的豪华轿车,迈克尔・艾斯纳才问身旁的理查德・帕森斯:“所以,你觉得怎么样？” Warner Bros. Film Industry black person CEO took down own eyeglasses to scratch scratching, although just 3 D eyeglasses design design was friendly to this shortsighted crowd, but Richard Parsons felt that some were uncomfortable, he was also clear, this more possible was only the psychological illness. 华纳兄弟影业的黑人CEO取下自己的眼镜擦了擦,刚刚的3D眼镜款式设计虽然对他这种近视人群还算友好,但理查德・帕森斯还是感觉有些不舒服,他也清楚,这更可能只是心理上的不适。 Puts on the eyeglasses again, Richard Parsons somewhat smiles bitterly is opening the mouth saying: „At least, Hollywood has Eric Williams.” 重新将眼镜戴上,理查德・帕森斯才有些苦笑着开口道:“至少,好莱坞只有一个艾瑞克・威廉姆斯。” „,” Michael Eisner has gawked, similarly somewhat sobbed, in the unwilling expression also has the approval of the heart: „Such fellow, can present one to be good each time.” “一个啊,”迈克尔・艾斯纳愣了下,同样有些唏嘘,不甘的语气里却又有着发自内心的认同:“这样的家伙,每个时代能出现一个就不错了。” Richard Parsons told that the driver drives to go to a nearby dining room, said: „Hasn't light time had to follow up the research and development of 3 D movie? Polarized light 3 D is not the too difficult technology, perhaps our next year summer files can simultaneously promote own 3 D movie.” 理查德・帕森斯吩咐司机开车去附近的一家餐厅,又道:“光影时代不是一直有跟进3D电影的研发吗？偏光3D并不是什么太难的技术,或许我们明年暑期档就可以同时推出自己的3D电影。” Michael Eisner shakes the head: „You thought too simply.” 迈克尔・艾斯纳摇摇头:“你想得太简单了。” Regarding Universal, Warner and Paramount three for the light time to resist the digital domain together forming, Michael Eisner pays more attention compared with three any other high levels, therefore he is very clear, since the light time was established the main energy to place CG special effect, initially followed up the 3 D technology team of Firefly Group RealD plan is actually only less than ten people of ornaments, is unable with having compared with the RealD teams of several hundred people of scales by far. 对于环球、华纳和派拉蒙三家为了对抗数字领域而共同组建的光影时代,迈克尔・艾斯纳比三家其他任何高层都更加关注,因此他很清楚,光影时代成立以来主要精力都放在CG特效方面,当初跟进萤火虫集团RealD计划的3D技术团队其实只是一个不到十人的摆设,远远无法和拥有数百人规模的RealD团队相比。 Let alone, even if the light time can technically meet the 3 D technical standard of digital domain, but Firefly Group in the two years and ‚4200’ planned to invest about 2 billion USD huge fund for entire ‚RealD’. Now, the cake just completed, will the opposite party possibly easily allow other three to enter the arena to share this dividend? 更何况,即使光影时代能够在技术上达到数字领域的3D技术标准,但萤火虫集团这两年为整个‘RealD’和‘4200’计划投入了将近20亿美元的巨额资金。现在,蛋糕刚刚做好,对方怎么可能会轻易允许其他三家进场分享这份红利？ Heard Eric saying that Richard Parsons also quickly thought clear these, silent moment, he said: „Williams wants to monopolize this market, the institute line will not agree that the content originates richly is more advantageous to the institute line business.” 听到艾瑞克这么说,理查德・帕森斯也很快想清楚这些,沉默了片刻,他才说道:“就算威廉姆斯想独占这块市场,院线也不会同意的,内容来源越丰富对院线商来说越有利。” „But we fell behind eventually were too many,” Michael Eisner said: „The head who perhaps tomorrow should convene light time meets.” “但我们终究还是落后太多了,”迈克尔・艾斯纳道:“或许明天应该召集光影时代的负责人开个会。” Richard Parsons nods: „When the time comes telephones, I also pass.” 理查德・帕森斯点点头:“到时候打个电话,我也过去。” They such were chatting, because minute belonged to the different companies, some words have not said pass, but can feel each other heaviness in expression. 两人这么聊着,由于分属于不同的公司,有些话并没有说太透,但相互之间都能够感受到彼此语气里的沉重。 The Firefly system in the absolute lead that the CG special effect domain has, had made Universal and other companies be tired out by pursuing. 萤火虫体系在CG特效领域拥有的绝对领先优势,本就已经让环球等三家公司疲于追赶。 Now, the opposite party seized completely the opportunity in the brand-new film projection pattern, what change is very difficult to imagine the following Hollywood pattern to have. 现在,对方又在全新的电影放映模式上占尽了先机,很难想象接下来好莱坞的格局又会发生什么样的变化。 If 3 D will produce regarding 2 D is similar to has to silent and colored to black and white that huge industry transformation. Presently then, under the situation of Firefly system, the condition that seven big Film Studio coexist, in the near future the exuviae will turn into six in a big way, five big even four mostly are not impossible. 如果3D对于2D会产生如同有声对无声、彩色对黑白的那种巨大产业变革。那么,在萤火虫体系的这种先机下,当前七大电影公司并存的状态,在不久的将来蜕变成六大、五大甚至四大都不是不可能。 After all, Hollywood big Film Studio is not indestructible, past Radio-Keith-Orpheum and United Artists once were prosperous for a while, actually declined not to have the trace now. At this time, as a result of rising of Firefly, the Disney brand had also been annexed. If not the prop of Firefly system, perhaps Metro Goldwyn Mayer same moved toward the decline. 毕竟,好莱坞大电影公司并不是坚不可摧的,当年的雷电华、联美都曾经兴盛一时,现在却已经衰落无踪。此时,由于萤火虫的崛起,迪斯尼品牌也已经被兼并。如果不是萤火虫体系的扶植,米高梅或许同样已经走向衰落。 In the heart has this type to worry that Michael Eisner and Richard Parsons does not have what mood to have a night-time snack. Goes to a nearby dining room, they also sit have drunk several coffee, chatted a while at will, respectively goes home. 心中存在着这种担忧,迈克尔・艾斯纳和理查德・帕森斯都没有什么心情吃夜宵。来到附近的一家餐厅,两人也只是坐着喝了几杯咖啡,随意聊了一会儿,就各自回家。 After the several years ago heart surgeries, Michael Eisner has paid great attention to rest very much. However, next morning, he actually unusually is less than woke in six o'clock. 几年前的心脏手术之后,迈克尔・艾斯纳一直很注重休息。不过,第二天一大早,他却又少有地在六点钟不到就醒了过来。 Because has been urged ahead of time, his assistant already movie criticism fax of North America mainstream newspaper about «Gravity». Sits flat roof previous pages of outside early morning study room is reading, Michael a Eisner moral nature final anticipation also vanishes without the trace, the appraisals of major mainstream newspaper to «Gravity» basically is primarily praising, some newspaper movie criticism were even having the aura of several points of flattery. 由于提前得到叮嘱,他的助理已经将北美主流报纸关于《地心引力》的影评传真了过来。坐在清晨书房外的露台上一页页翻看着,迈克尔・艾斯纳心底最后的一丝期待也消失无踪,各大主流报纸对《地心引力》的评价基本上都以夸赞为主,有些报纸的影评甚至已经带着几分阿谀的气息。 „Lets bold picture that the person shivers, the lens design of being dazzled, the groundbreaking 3 D showing pattern, has brought an unprecedented great visual risk for us.” 《The New York Times》 “让人颤抖的大胆画面,眼花缭乱的镜头设计,开创性的3D放映模式,为我们带来了一场前所未有的伟大的视觉冒险。”《纽约时报》 „The performance of brand-new special effect technology, the 3 D broadcast pattern or Actor, I can only with praising to the heavens to describe completely. Eric Williams has created an unprecedented visual miracle for us.” 《Los Angeles Times》 “无论是全新的特效技术、3D播放模式还是演员的表演,我完全都只能用叹为观止来形容了。艾瑞克・威廉姆斯为我们创造了一部前所未有的视觉奇迹。”《洛杉矶时报》 „«Gravity» reminded me of Kubrick's «2001 Outer space Roaming», but, this movie had the overwhelming view shade experience, the brand-new 3 D showing pattern was to let the person has feeling of the intense experiencing personally.” «Hollywood Reporter» “《地心引力》让我想起了库布里克的《2001太空漫游》,不过,这部影片却更具有压倒性的观影体验,全新的3D放映模式更是让人产生一种强烈的身临其境之感。”《好莱坞报道者》 „«Gravity» is a movie, said actually it was one has gathered the shock vision experience of all most advanced movie science and technology.” «Washington Pioneer» “与其说《地心引力》是一部电影,倒不是说它是一场集合了所有最先进电影科技的震撼视觉体验。”《华盛頓先驱报》 „Hollywood will welcome a great transformation again.” 《Variety》 “好莱坞将再次迎来一次伟大的变革。”《综艺》 „......” “……” „......” “……” Obviously, in most movie criticism not expresses too many opinions in view of the «Gravity» plot, this movie also truly is only a very traditional secret room seeking livehood type high concept movie. 显而易见,大多数影评中都没有针对《地心引力》剧情发表太多意见,这部影片也确实只是一部非常传统的密室求生类型高概念电影。 However, «Gravity» actually groundbreaking in the CG special effect, the scene style, the 3 D pattern and other aspects, sublimated one type an innumerable audience commonly seen secret room seeking livehood type movie has been possible be called the great altitude. 不过,《地心引力》却又开创性地在CG特效、镜头风格、3D模式等各方面,将一部无数观众司空见惯的密室求生类型电影升华到了一种堪称伟大的高度。 Sits outside the study room silent the flat roof general pages of «Gravity» movies looks, hesitant long time, Michael Eisner puts out the cell phone, has dialed the Katzenberg telephone. 沉默地坐在书房外露台上将一页页《地心引力》影片看完,犹豫良久,迈克尔・艾斯纳还是拿出手机,拨通了卡森伯格的电话。 In the second half of the year, crashes along with the NASDAQ stock market, shoulders the Seagram group condition of high quota debt to be even more dreary, this point not, because the Universal phonograph record attains the Fireflyer Corporation 8% stocks to have any change through the benefit exchange. 下半年来,随着纳斯达克股市崩盘,背负着高额债务的西格拉姆集团境况越发惨淡,这一点并没有因为环球唱片通过利益交换拿到Fireflyer公司8%的股份而发生任何改变。 Michael Eisner had realized that Universal Pictures once more will possibly exchange ownerships. 迈克尔・艾斯纳已经意识到,环球影业很可能会再次易主。 Although these years do in the Universal Pictures CEO position unusual are good, but Michael Eisner actually understands, if wants in the process that in the following company exchanges ownerships maintains oneself in the Hollywood status, Universal this time must follow the tide that the 3 D movie starts as far as possible. 虽然这些年在环球影业CEO的位置上做的非常不错,但迈克尔・艾斯纳却明白,如果想要在接下来公司易主的过程中保持自己在好莱坞的地位,环球这次就必须尽可能跟上3D电影兴起的浪潮。 As Saturday night point reflects, on traditional paper media sound of the praise at the same time, the echo that in the movie fan circle on Internet, «Gravity» causes is warmer. 随着周六晚上的点映,传统纸质媒体上一片赞誉之声的同时,互联网上的影迷圈子里,《地心引力》产生的反响就更加热烈。 The Yahoo movie, IMDB and AOL movie community wait/etc. with the movie related website or at the forum, the «Gravity» heat degree almost rises within one day to the peak. Participated in the audience of reflecting luckily not mince to this movie in addition praise. 雅虎电影、IMDB、AOL电影社区等等与电影有关的网站或论坛上,《地心引力》的热度几乎都在一天之内就上升至顶端。幸运地参与了点映的观众更是毫不掩饰地对这部影片大加夸赞。 „The ultimate effect of long shot photo is anything, in my opinion, that is could not feel that you are watching a long shot photo. The Gravity » beginning more than ten minutes of long shot photos have achieved this point completely. When perfect special effect picture, the sublime outer space scene, among Actor the full of beauty and significance dialog, the crisis arrives at soul-stirring, each detail firmly attracts me, was thrown until Ryan to universe The Abyss, the scene cut suddenly, immersion I suddenly realized that I just saw a great long shot photo. Right, I can only describe with great at this time.” “长镜头的终极效果是什么,在我看来,那就是让人根本感觉不到你正在观看一个长镜头。地心引力》开场长达十多分钟的长镜头完全做到了这一点。完美的特效画面,壮美的太空场景,演员之间妙趣横生的对话,危机降临时的惊心动魄,每一个细节都将我牢牢吸引,直到瑞恩被抛向宇宙深渊,镜头突然切换,沉浸其中的我才陡然意识到,我刚刚看到了一个伟大的长镜头。没错,我此时只能用伟大来形容了。” ...... …… „Does everybody want the play to pass? I told you, Jodie this incarnation was a medical doctor, rushed to the outer space to service Harbo telescope, then, encountered the danger, then, experienced the hardships to return Earth in the outer space finally. Above. Therefore, this is a very simple story, but this absolutely is a very splendid movie. To me did not fear passes splendidly completely to your play, because in this simple story, I saw is too hard with shock that the spoken language expressed. If not arrive at the theater to watch, you will miss in the Hollywood history absolutely one of the greatest movies.” “大家想要剧透吗？我告诉你,朱迪这次化身为一个医学博士,赶往太空维修哈勃望远镜,然后,遇到危险,然后,在太空中经历了千难万险终于重新回到地球。以上。所以,这是一个非常非常简单的故事,但这绝对是一部非常非常出色的电影。出色到我完全不怕向你们剧透,因为在这个简单的故事里,我看到了太多难以用言语表达的震撼。如果不亲临影院观看,那么,你绝对会错过好莱坞历史上最伟大的电影之一。” ...... …… „Eric the movie of Williams fourth Box Office 1 billion USD rank, this point was without a doubt.” “艾瑞克・威廉姆斯第四部票房10亿美元级别的电影,这一点已经毋庸置疑。” ...... …… „Regarding Elton me of John super fan, the «rocket-man» interlude is the god comes the pen simply. Hears Covault Skkie when their vagrant outer space broadcasts this song, I somewhat am moved to tears the feeling simply.” “对于埃尔顿・约翰超级歌迷的我来说,《rocket-man》的插曲简直是神来之笔。听到科沃斯基在两人流浪太空时播放这首歌,我简直有几分热泪盈眶的感觉。” „Agree, but, in my opinion, the entire movie is the Hollywood god comes the pen simply completely. I feel intensely that Eric Williams is similar to Kubrick such, one originally possible ten years 20 years later movie that can present, ahead of time presented before us.” “同感,不过,在我看来,整部电影简直完全就是好莱坞的神来之笔。我强烈地感觉到,艾瑞克・威廉姆斯就如同库布里克那样,将一部原本可能十年20年后才会出现的电影,提前呈现在了我们面前。” ...... …… „Did everybody note the little girl of some having a baby? Haha, I saw, Eric Williams this lolicon, do not deny!” “大家注意到某个抱娃娃的小女孩了吗？哈哈,我看到了,艾瑞克・威廉姆斯这个萝莉控,你就别否认了吧！” „, Does not want the play to pass, has a suspense to everybody.” “嘘,不要剧透,给大家留点悬念。” „Right, but, Challenger universe unusual indoor scene time, remember, opens the eye.” “没错,不过,挑战者号宇宙非常内景的时候,记住,睁大眼睛。” „Haha, I was frightened, but was sprouted afterward.” “哈哈,我被吓到了,但随后又被萌到了。” „That only flutters the floating hand office, what a pity is not the honorable person, but is really quite adorable, does not know that can promote the same funds peripheral.” “那只飘啊飘的手办,可惜不是真人,但真是好可爱,不知道会不会推出同款周边。” „Hateful play passes the party, holds down, kills completely.” “可恶的剧透党,按住,全部打死。” ...... …… „, Two weeks of time, could not have waited, the high price asked the point to reflect the admission ticket, so long as in Seattle on line.” “啊啊啊,还有两周时间,等不及了,高价求点映门票,只要在西雅图就行。” „Buys tickets please add the YCR group: 714311997.” “购票请加YCR群:714311997。” „Above is a swindler, in my hand has the ticket, the eBay transaction, 600 USD, need private to chat.” “上面是骗子,本人手中有票,eBay交易,600美元,需要私聊。” „I chat with the swindler.” “我还是和骗子聊聊吧。” ...... …… Passed a happy weekend with Angela Surinder, Eric once more returned to Los Angeles, Friday «Gravity» global premiere prepared for November 12. 和安吉拉・林德沃一起度过了一个愉快的周末,艾瑞克就再次返回洛杉矶,为11月12日周五的《地心引力》全球首映礼做准备。 Firefly cinema city. 萤火虫影城。 Returns to the Los Angeles second day, in the IMAX screening hall in cinema city has watched the «The Lord of the Rings» first tune preview, with Peter Jackson and the others have had the lunch together, Eric and Katzenberg they returns to the cinema city together, takes a walk on the cement road while discusses the «Gravity» propaganda matters concerned. 回到洛杉矶的第二天,在影城内的IMAX放映厅内看过《魔戒》首部曲的样片之后,和彼得・杰克逊等人一起吃过午餐,艾瑞克和卡森伯格两人一起回到影城内,在水泥甬道上一边散着步一边讨论《地心引力》的宣传事宜。 Superelevation reputation that as the point sets off each other, two years busy blossoms and bears fruit finally, moreover fruit imagination is more plentiful, Firefly Group high and low this time is one piece rouses. 随着点映带来的超高口碑,两年时间的忙碌终于开花结果,而且果实比想象中的还要丰硕,萤火虫集团上下此时都是一片振奋。 „Michael had called me last Sunday, at noon also together chatted, he hopes that the Universal The Mummy universe can produce the 3 D edition, this summer has «Scorpion King 2». Moreover, he also inquires our following to plan.” “迈克尔上周日给我打电话了,中午还一起聊了聊,他希望环球的木乃伊宇宙能够制作3D版本,今年暑期恰好有一部《蝎子王2》。另外,他还打探我们的后续计划来着。” Eric can realize that joyfulness in Katzenberg expression, after all, Michael Eisner was his once boss. On the face has the happy expression, Eric saying: „Did you promise him?” 艾瑞克能够体会到卡森伯格语气里的愉悦,毕竟,迈克尔・艾斯纳可是他曾经的上司。脸上带着笑意,艾瑞克道:“你答应他了？” „Naturally does not have,” Katzenberg shakes the head, said: „But, has not rejected, must think our here situations, if needs the movie source, the The Mummy universe series definitely is a good choice.” “当然没有,”卡森伯格摇摇头,却又道:“不过,也没有拒绝,还是要看我们这边的情况,如果需要片源的话,木乃伊宇宙系列肯定是个不错的选择。” Eric nods, indicated the approval. 艾瑞克点点头,表示认可。 According to plan, once 3 D and IMAX promote successfully, 3 D and IMAX of silver screen quantity North America and even overseas must certainly dramatically increase. Increases many not to have concrete anticipation. 根据计划,一旦3D和IMAX推广成功,北美乃至海外的3D和IMAX银幕数量肯定要大幅增加。只是,到底增加多少却还没有具体的预期。 However, Firefly Group has very bright mentality, that is too little better than toomuch. 不过,萤火虫集团对此却已经有着非常明朗的思路,那就是宁缺毋滥。 Once 3 D film market, especially the 3 D film market West, was prosperous along with rising of «Avatar». But afterward several years, because movie maker to pursue maximization of profit, but introduces the 3 D edition, after the audience experienced suffering tormenting of various inferior 3 D movies, quick no longer craves in this showing situation, layer on layer newly returns to the 2 D silver screen. 曾经的3D电影市场,特别是西方的3D电影市场,随着《阿凡达》的崛起而兴盛。但随后的短短几年时间,由于制片商为了追求利润最大化而毫无节制地推出3D版本,观众受尽了各种低劣3D影片的荼毒之后,很快就不再热衷于这种放映形势,重重新回归到2D银幕。 This time, since has controlled most Hollywood, Eric naturally cannot allow this condition to occur again. 这一次,既然已经控制了大半个好莱坞,艾瑞克自然不会允许这种状况再次发生。 Moreover, although the potential of merchant seeking victory is very difficult to prevent, but, this time, the Firefly system can actually establish the multiple barriers, guarantees the healthy development of 3 D movie. 而且,虽然商人趋利之势很难阻挡,不过,这一次,萤火虫体系却能够建立起多重壁垒,确保3D电影的健康发展。 First is the cost. 这其中,首先便是成本。 Like «Gravity», although only then 90 minutes of square, but as a result of 3 D, the ordinary film single unit cost directly turned one time, achieves 3000 USD. Therefore, is only the North America 2000 3 D silver screens, the copy cost achieves 6 million USD. The IMAX-3 D edition copy cost in addition directly turned 10 times, achieves 30000 USD. The North America 100 3 D-IMAX silver screens, the copy cost achieve 3 million USD directly. Only an eventually 9 million USD cost, enough produces a good movie single-handedly. Moreover, overseas similar issuance scale, if uses the new copy, will amount to the copy cost to flip once more, achieves 18 million. 就像《地心引力》,虽然只有90分钟的片场,但由于双机3D,普通胶片单部成本直接就翻了一倍,达到3000美元。因此,只是北美2000张3D银幕,拷贝成本就达到600万美元。此外的IMAX-3D版本拷贝成本就直接翻了10倍,达到30000美元。北美100块3D-IMAX银幕,拷贝成本直接达到300万美元。只次一项终究900万美元的成本,就足够制作一部不错的独力电影。而且,海外同样的发行规模,如果全部采用全新拷贝的话,总计拷贝成本将再次翻翻,达到1800万。 Even, because loves dearly the copy cost, distributes a department manager also to propose that delays the show time of part of overseas markets, to realize the reuse of North America copy. 甚至,因为心疼拷贝成本,发行部门一位主管还提议,延迟一部分海外市场的上映时间,以实现北美拷贝的重复利用。 Eric also approves of the opinion of that management actually, but, the «Gravity» overseas running schedule basically had determined that the majority of synchronized market is unable to change, this sum of money is also very difficult to regenerate, can only anticipate that will use this moss in the future movie. 艾瑞克其实也非常赞同那位高管的意见,只是,《地心引力》的海外档期基本上都已经确定,大部分同步市场是无法更改的,这笔钱也就很难再生下来,只能期待在将来的影片里采用这种摩丝。 Now is also at the film time . Moreover, over the next ten years, this condition will basically not change. Therefore, the 3 D expensive film copy cost, can exclude directly a large quantities of quality inferior movie. 现在还处在胶片时代,而且,未来十年,这种状态基本上不会改变。因此,双机3D昂贵的胶片拷贝成本,直接就可以将一大批品质低劣的电影排除在外。 Moreover, copy cost, but also is only the first barrier that the Firefly system builds. 而且,拷贝成本,还只是萤火虫体系堆砌的第一道壁垒。