IAIH :: Volume #12

#1155: Crazy periphery


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Eric on June 10 returned to Los Angeles, Firefly Group summer files second part movie «Cars» also just completed first week showing. 艾瑞克6月10日返回洛杉矶,萤火虫集团暑期档的第二部影片《赛车总动员》也刚刚完成首周的放映。 To the other works of Pixar work room, «Cars», although is maintaining the consistent manufacture standard, generally by Commentary is actually thought movie story young, is unfriendly to the grown audience. 相对于皮克斯工作室的其他作品,《赛车总动员》虽然保持着一贯的制作水准,却也普遍被评论界认为影片故事过于低龄化,对成年观众来说并不友好。 Screens the first week, «Cars» Box Office achieves 8332 ten thousand USD, slightly is lower than anticipation of release department. 上映首周,《赛车总动员票房达到8332万美元,略低于发行部门的预期。 However, regarding the car toy of «Cars» development along with screening of movie is actually greatly popular, even by far is above the expectation of Firefly Group. 不过,围绕《赛车总动员》开发的汽车玩具随着影片的上映却是大受欢迎,甚至远远超乎萤火虫集团的预料。 One week of time, the «Cars» peripheral sales volume broke through 200 million USD, surpassed at the end of last year the «star pre-war biography with ease 1: When threat» of spirit screens the same time star fights the peripheral sales data. 只是一周时间,《赛车总动员》的周边销售额就突破了2亿美元,轻松超过去年年底《星战前传1:幽灵的威胁》上映时的同期星战周边销售数据。 The Firefly Group consumer unit has even made a very bold report, forecast that the peripheral customer scale in «Cars» entire operation cycle, likely is next to the 《Star Wars》 series. 萤火虫集团旗下消费者产品部甚至做出了一份非常大胆的报告,预测《赛车总动员》整个运营周期内的周边产品销售规模,很可能仅次于《星球大战》系列。 According to the first week sales data, will be only this year's one year, «Cars» various aspect peripheral product sales volumes will achieve 2.5 billion to 3 billion USD. In addition Box Office greatly attains successful peripheral product similarly very rich «Iron Man», the Firefly Group consumer service this year's earning scale estimated that will promote one time, achieves about 6 billion USD. 根据首周销售数据,只是今年一年,《赛车总动员》的各方面周边产品销量就将达到25亿到30亿美元之间。再加上票房大获成功周边产品同样非常丰富的《钢铁侠》,萤火虫集团消费者产品业务今年的营收规模预计将提升一倍,达到60亿美元左右。 According to the average about 15% net profit lead computations, the peripheral customers of 6 billion USD, are Firefly Group will bring the 900 million USD net profit. 按照平均15%左右的净利率计算,60亿美元的周边产品销售,将为萤火虫集团带来9亿美元的净利润。 According to the first half of the year financial data, even if not the large amount unearned profit that the clover fund brings, the net profit scale of Firefly Group 1999 whole year for the first time will also break 4 billion USD critical junctions. 根据上半年的财务数据,即使不算三叶草基金带来的巨额非营业利润,萤火虫集团1999年度全年的净利润规模也将首次突破40亿美元大关。 Like this calculates that is only the consumer unit, will surpass 20% net profit shares for the entire Firefly Group contribution, but in the past this digit usually only about 10%. 这样算来,只是消费者产品部,就将为整个萤火虫集团贡献超过20%的净利润份额,而往年这个数字通常只在10%左右。 Although Firefly Group is holding the thoughts that remains silent to get rich, slightly not «Cars» peripheral sale irritable the situation to the meaning that propagandizes greatly. However, this matter quickly was unearthed by the media, even also has all-resourceful the media have attained the estimate report of group consumer unit. 虽然萤火虫集团抱着闷声发大财的心思,丝毫没有对《赛车总动员》周边销售火爆的情形大加宣传的意思。不过,这件事还是很快被媒体挖掘出来,甚至还有‘神通广大’的媒体拿到了集团消费者产品部的预测报告。 Last year, for in won the greatly initiative with the merge of AOL , the Time Warner group after the year wealth report of careful design, achieved the profit for the year scale will surpasses 1.9 billion USD. 去年,为了在与美国在线的合并中获得更大主动权,时代华纳集团经过精心设计的年度财报,也只是将年利润规模做到堪堪超过19亿美元 Now, Firefly Group was only a consumer department, the contribution profit approached Time Warner group last year half, can this not make entire Hollywood be jealous to give off heat? 现在,萤火虫集团旗下只是一个消费者产品部门,贡献的利润就已经接近时代华纳集团去年的一半,这怎能不让整个好莱坞眼红发热? Although the Pixar animation studio establishes similarly with the digital domain similar software technique barrier, but the Pixar a series of core literary and artistic workers quickly become the goals of head-hunting company, even including John some Lasseter people contact, the condition that pledges let Eric some heart movement. 虽然皮克斯动画工作室同样建立起与数字领域类似的软件技术壁垒,但皮克斯的一系列核心创作人员还是很快成为猎头公司的目标,甚至连约翰拉塞特都有人接触,开出的条件让艾瑞克自己都有些‘心动’。 In order to avoid the brain drain, Firefly Group has to launch another round rising firewood plan to the Pixar work room. 为了避免人才流失,萤火虫集团不得不对皮克斯工作室启动又一轮涨薪计划。 In the original space and time, Eric always doubts, why such as the Blue Sky animation and illumination entertainment these work rooms can produce the cost to maintain the animated film at 60 million USD such low position, the manufacture budget of Pixar work room actually frequently achieve 200 million USD. 原时空中,艾瑞克总是有一种疑惑,为什么诸如蓝天动画、照明娱乐这些工作室能够将动画电影制作成本维持在6000万美元这样的低位,皮克斯工作室的制作预算却动辄达到2亿美元 The present was thoroughly understands. 现在算是彻底明白了。 The animated film main main investment is the manpower cost, similarly is 500 people of manufacture teams, two years of manufacture cycles, the average yearly salary 100,000 USD team and average yearly salary 50,000 USD team, can pull open one time the manufacture budget directly. 动画电影最主要的主要投入便是人力成本,同样是500人的制作团队,两年的制作周期,平均年薪10万美元的团队与平均年薪5万美元的团队,直接就能将制作预算拉开一倍。 The scale of Pixar work room not only animation team surpasses other small animation studios, the staff average yearly salary surpasses other similarly, the production cost of animated film naturally also on the slight increase. 皮克斯工作室不但动画制作团队的规模远超其他小型动画工作室,工作人员平均年薪同样远超别家,动画电影的制作成本自然也就高企不下。 Beside «Toy Story», settles Berlin Film Industry «The Matrix 3», finally has chosen June 9 Wednesday release date. 玩具总动员》之外,安柏林影业的《黑客帝国3》,最终选择了6月9日的周三上映日期。 In Hollywood movie release date has a very universal unspoken rule, if some movies choose the non- Friday release date, usually means that Box Office of movie-making side to this movie does not have the too big confidence, therefore through elongating the first week cycle, will be screening the initial period to obtain higher Box Office income with the chart. 好莱坞电影上映日期中有一个非常普遍的潜规则,一些影片如果选择非周五的上映日期,通常都意味着制片方对这部电影的票房没有太大信心,因此才会通过拉长首周周期,以图在上映初期获得更高的票房进账。 «The Matrix 3» have not escaped this rule fetter obviously, last year «The Matrix 2» have consumed a large part of movie fan popularity, settled Berlin Film Industry not to choose made end screen at the end of last year as soon as possible, instead drags this year's summer files, one year of waiting, made many audiences lose the interest to this series again. 黑客帝国3》显然也没有逃脱这种规则束缚,去年的《黑客帝国2》就已经消耗掉很大一部分影迷人气,安柏林影业没有选择去年年底尽快让终结篇上映,反而拖到了今年的暑期档,一年时间的等待,再次让很多观众对这个系列失去了兴趣。 As after «The Matrix 3» screen the one-sided difference comments, the first week harvests of two days of time also calculate after good 351 50,000 USD Box Office, the movie afterward Box Office curve then slides, finally on June 11 to June 17 second week Box Office, be only 6253 ten thousand USD, the afterward third week, the Box Office decline range is to achieve 67%, it is expected that North America total Box Office is unable to achieve including the 150 million production cost line. 随着《黑客帝国3》上映后的一边倒差评,两天时间的首周收获还算不错的3515万美元票房之后,影片随后的票房曲线便一路下滑,最终6月11日到6月17日的第二周票房只有6253万美元,随后的第三周,票房跌幅更是达到67%,预计北美票房1.5亿的制作成本线都无法达到。 Defeats of «The Matrix 3», becomes lets the last straw that secure Berlin Film Industry disintegrates. 黑客帝国3》的失败,也成为让安柏林影业分崩离析的最后一根稻草。 According to some news that industry in spreads, David Guffin, Spielberg and George Lucas started to discuss the partition matters concerned, initially the great writer carried on the capital Microsoft also to stop the financial support to this Film Studio to Berlin Film Industry last year. 根据业内传出的一些消息,大卫・格芬、斯皮尔伯格乔治卢卡斯已经开始讨论分拆事宜,当初大手笔对安柏林影业进行注资的微软也在去年就停止了对这家电影公司的资金支持。 This family belongings 1 st is considered that has the potential to duplicate the Firefly Group miracle very much becomes Hollywood another big Film Studio Film Studio ends in failure, makes many people realize that future Hollywood, clearly will again not have much to be able with the present seven big compound successors to appear. 这家当初一度被认为很有潜力复制萤火虫集团奇迹成为好莱坞又一大制片厂电影公司以失败告终,也让很多人意识到,将来的好莱坞,很显然不会再有能够与现在七大并列的后来者出现。 Beside a series of new pieces, «Iron Man» is purchasing Box Office as before steadily. 一系列新片之外,《钢铁侠》依旧在平稳地收购着票房 Screens the seventh week, movie North America Box Office receives 10 600,000 USD again, Box Office achieves 300 million 5911 ten thousand USD. 上映第七周,影片北美票房再收1060万美元,累计票房达到3亿5911万美元 Although will fall into surely in USD next week, but close 360 million USD North America Box Office, actually also approached on Eric to direct work «Casino Royale» 370 million USD North America total Box Office. 虽然下周就将跌入千万美元以内,但接近3.6亿美元北美票房,却也已经接近艾瑞克上一部执导作品《007之皇家赌场3.7亿美元北美票房 Just, according to the present Box Office curve, «Iron Man» attacks the North America 400 million USD native place Box Office possibility not to be big. 只不过,按照现在的票房曲线,《钢铁侠》冲击北美4亿美元本土票房的可能性已经不大。 400 million USD, as if also becomes a threshold. 4亿美元,似乎也成为一道门槛。 Naturally, even so, does not have anybody therefore to feel the too big disappointment. 当然,即使如此,也没有任何人因此而感到太大的失望。 Meanwhile, as unceasing increase of ticket warehouse quantity, the «Iron Man» overseas Box Office figure actually with ease broke through 500 million USD, although enters the conclusion time similarly, but the following several months, are counted North America, «Iron Man» global Box Office breaks through 1 billion USD not to have any suspense. 与此同时,随着票仓数量的不断增加,《钢铁侠》的海外票房数字却是轻松突破了5亿美元,虽然同样进入收尾期,但接下来几个月,算上北美,《钢铁侠》的全球票房突破10亿美元丝毫没有任何悬念。 Unknowingly, many people arise suddenly discovery, although «Iron Man» is the Eric acting the leading role work, but is counted «Jurassic Park» and «Casino Royale», this is he leads the participation third global Box Office to achieve 1 billion USD rank the movie. 不知不觉中,很多人突发发现,虽然《钢铁侠》是艾瑞克的主演作品,但算上《侏罗纪公园》和《007之皇家赌场》,这已经是他本人主导参与的第三部全球票房达到10亿美元级别的影片。 A film-maker manufactures global Box Office to break through 1 billion USD movie, he carries in the shrine by Hollywood immediately. 一个电影人制作一部全球票房突破10亿美元的影片,他会立刻被好莱坞捧上神坛。 However, a film-maker manufactures three global Box Office 1 billion USD ranks continuously the movies, that completely can only describe with the miracle. 但是,一个电影人连续制作三部全球票房10亿美元级别的电影,那就完全只能用奇迹来形容了。 Moreover, along with the unceasing disclosure of various «Gravity» aspect information, many people increasingly realized that this likely is Eric Williams 1 billion USD Box Office miracle, 而且,随着《地心引力》各方面信息的不断披露,很多人都逐渐意识到,这很可能又是一部艾瑞克威廉姆斯的10亿美元票房奇迹, Hurries to New York to attend the glee feast that AOL and Time Warner merge in a hurry, returns to Los Angeles, Eric invests the majority of energy into the «Gravity» final editing. 匆匆赶去纽约参加完美国在线时代华纳合并的庆功宴,返回洛杉矶,艾瑞克就将大部分精力都投入到《地心引力》的最终剪辑中去。 What «Gravity» adopts is manufacture in process that the pattern of transformation, manufactures later, the 3 D transformation work room of digital domain has synchronized the corresponding 2 D scene to transfer the duty becomes the 3 D picture, even also includes the transformation of IMAX-3 D. 地心引力》采取的是边制作边转制的模式,后期制作的过程中,数字领域的3D转制工作室就已经同步将相应的2D镜头转职成3D画面,甚至还包括IMAX-3D的转制。 Eric such does, for disciplines in the movie producuction process unceasingly the 3 D transformation team, simultaneously according to him remembers that some experiences, are conducted to 3 D and IMAX technology further optimize. 艾瑞克这么做,也是为了在影片制作过程中不断磨练3D转制团队,同时根据他记忆中的一些经验,对3D和IMAX技术进行进一步优化。 Now, the synchronization has completed the 3 D transformation of «Gravity», the digital domain team started to produce the 3 D edition of «Underworld». 现在,同步完成了《地心引力》的3D转制,数字领域旗下团队已经开始制作《黑夜传说》的3D版本。 Although «The Lord of the Rings First Tune» 2 D Large expanse has completed, Eric hopes transformation team after the exercise of «Underworld», invests into the transformation of «The Lord of the Rings First Tune» again. The «The Lord of the Rings First Tune» release date was on December 17, time was also abundant. 虽然《魔戒首部曲》的2D成片已经完成,艾瑞克还是希望转制团队经过《黑夜传说》的锻炼之后,再投入到《魔戒首部曲》的转制。《魔戒首部曲》的上映日期为12月17日,时间方面也非常充裕。 So is busy, the time unknowingly arrived in the end of June. 就这么忙碌着,时间不知不觉就已经来到了六月底。 Toward noon, Bill Gates gets out in the parking lot of Firefly cinema city, although did not hold anything to expect, but sees is only a tall and slender female assistant of Eric that golden hair and others by the parking lot, slightly feels at heart somewhat unhappy. 临近中午,比尔盖茨萤火虫影城的停车场下车,虽然本就不抱什么期望,但看到只是艾瑞克那位一头金发的高挑女助理等在停车场旁,心里还是略微感觉有些不快。 Mr. Gates, hello,” Meyer looks like not to note Bill the Gates look, the politeness has grasped starting with him, said: Please come with me.” 盖茨先生,你好,”梅耶尔像是没有注意到比尔盖茨的神色,礼貌地与他握了下手,就道:“请跟我来吧。” As Meyer goes out of the parking lot together, Bill Gates cannot bear say: „Is Eric very busy?” 随着梅耶尔一起走出停车场,比尔盖茨还是忍不住道:“艾瑞克很忙吗?” Meyer nods: Boss was carrying on to his new movie recently cuts finally.” 梅耶尔点点头:“老板最近正在对他的新电影进行终剪。” Bill Gates is listening to the polite expression of Meyer corporation, remembered itself recently just at the cropper that on a woman came, did not have to open the mouth objectionably. Actually cannot bear think at heart that Eric Williams should want on obviously in a big way in the probability that on the woman falls many, this fellow actually has not bumped why into has been similar to own bad luck matter. 比尔盖茨听着梅耶尔公司化的客气语气,想起自己最近刚刚在一个女人身上栽的跟头,也就没有在自讨没趣地开口。心里却忍不住想,艾瑞克威廉姆斯在女人身上栽跟头的几率明显应该比自己要大上很多,为什么这家伙却没有碰到过类似于自己的倒霉事。 Comes to figure domain work room, Bill Gates under the Meyer direction, just sat down in the restroom, Eric was chatting with several other people. 一路来到数字领域的工作室,比尔盖茨梅耶尔的指引下,刚刚在休息室坐下,艾瑞克就和其他几人一起说笑着走了进来。 Bill Gates hesitant, stands up, on the face had the smiling face to welcome on own initiative. 比尔盖茨犹豫了下,还是站起身,脸上带着笑容主动迎了过去。 Bill, sees you very much happily,” Eric and Bill Gates has grasped starting, briefed sidewalk: This is Jim, Michael, you affirm to know that Peter, he is Director of «The Lord of the Rings» series.” 比尔,很高兴又见到你,”艾瑞克比尔盖茨握了下手,就介绍身旁一行人道:“这是吉姆,迈克尔,你肯定认识,还有彼得,他是《魔戒》系列的导演。” Microsoft has had actually to enter the Hollywood ambition, although just flew back without any results on Berlin Film Industry, Bill Gates has not actually given up this thought. 微软其实一直都有着进入好莱坞的野心,虽然刚刚在安柏林影业上无功而返,比尔盖茨却没有放弃这个念头。 At this time, looks at James Cameron and Michael these Hollywood big Director of wielding great power with great arrogance, he also politely shakes hand with everybody, exchanges greetings several, cracks a joke asks: Eric, what big movement is your this must have?” 此时,看着詹姆斯卡梅隆迈克尔・贝这几位炙手可热的好莱坞导演,他也非常客气地与大家握手,寒暄几句,才开玩笑地问道:“艾瑞克,你们这是又要有什么大动作吗?” Eric and everybody sits down together, said: Matter about 3 D movie, the digital domain also made some new technological breakthroughs, then makes everybody come to have a look together.” 艾瑞克和大家一起坐下,道:“还是关于3D电影的事情,数字领域这边又有了一些新的技术突破,便让大家一起过来看看。” Actually, in the half year, to further carry on the layout to the 3 D-IMAX movie technology, a series of direct descendant Director of Firefly system frequently appear and disappear in the Firefly cinema city. Eric also personally authorized one to reach as high as the budget of 20 million USD, made these core Director shoots 3 D short films of Firefly system practice acquiring a skill specially, by familiar 3 D and aspects of IMAX technology. 其实,这半年来,为了进一步对3D-IMAX电影技术进行布局,萤火虫体系的一系列嫡系导演就经常出没于萤火虫影城。艾瑞克还亲自批准了一笔高达2000万美元的预算,专门让萤火虫体系的这些核心导演拍摄3D短片练手,以熟悉3D和IMAX技术的方方面面。 3 D and IMAX core technologies grasp in the digital domain hand, Eric was not worried after these Director grasp the 3 D-IMAX technical application, skilled will transfer throws other. 3D和IMAX的核心技术都掌握在数字领域手中,艾瑞克也不担心这些导演熟练地掌握3D-IMAX技术应用之后会转投别家。 Everybody has drunk one coffee, chatted a while at will, knows that Eric and Bill Gates definitely has the proper business to discuss that Cameron several people on own initiative said goodbye to leave. 大家喝过一杯咖啡,随意地聊了一会儿,知道艾瑞克比尔盖茨肯定有正事要谈,卡梅隆几人都主动告辞离开。 Eric is bringing Bill Gates hurries to the dining room on steamship. 艾瑞克则带着比尔盖茨赶去大船上的餐厅。 After having ordered the meal, they then quickly change over to today's subject. 点过餐之后,两人便很快转入今天的正题。 Five years ago, to make Yahoo Browser the Microsoft default browser, as well as other series of cooperation conditions, Yahoo and Microsoft have signed a forward stockholder's rights subscriber contract, the content is five years later, Microsoft most can phrase the Yahoo 30% stocks. 五年前,为了让雅虎浏览器成为微软的默认浏览器,以及其他一系列合作条件,雅虎微软签署了一份远期股权认购合约,内容是五年之后,微软最多可以收购雅虎30%的股份。 The due time of this contract is next month, afterward, Microsoft has three months of hesitant time, decided whether must carry out this subscriber jurisdiction. 这份合约的到期时间便是下个月,随后,微软有三个月的犹豫期,决定是否要执行这份认购权限。 Bill the Gates initial thoughts, acquired the Yahoo 30% stockholder's rights first, then buys and other methods through the open market, increases step by step to owning stocks of Yahoo, finally controls this company. 比尔盖茨当初的心思,原本是先收购雅虎30%的股权,然后再通过公开市场吸纳等手段,一步步加大对雅虎的持股,最终控制这家公司。 But now, change of situation has gone far beyond the initial imagination. 但现在,情况的变化已经远远超过了当初的想像。 Along with the persistent eruption of NASDAQ hi-tech stock, the Microsoft current market value has reached 560 billion USD scales, in the meantime, the Yahoo recent market value also rushed to 170 billion USD. 随着纳斯达克科技股的持续爆发,微软当前的市值已经达到5600亿美元规模,同时,雅虎近期的市值也冲到了1700亿美元 Initial that contractual requirement, Microsoft can choose the splitoff or the cash and other equivalent forms purchases. 当初的那份合约规定,微软可以选择换股或者现金等任何等值形式进行收购。 But now, the Yahoo 30% stockholder's rights, the value over 50 billion USD, Microsoft was in any event impossible to put out this kind of cash to come out. Splitoff words, although superficially, Microsoft only needs 10% stocks, can attain the Yahoo 30% stockholder's rights, this seemed Microsoft has taken very big advantage. 但现在,雅虎30%的股权,价值已经超过500亿美元,微软无论如何都不可能拿出这样一笔现金出来。换股的话,虽然表面上来看,微软只需要10%股份,就能拿到雅虎30%的股权,这似乎是微软占了很大便宜。 But in fact, many people understand that had trade monopoly status Microsoft, the gold contents of 10% stocks must go far beyond the Yahoo 30% stockholder's rights the values. 但实际上,很多人都明白,已经拥有了行业垄断地位的微软,10%股份的含金量要远远超过雅虎30%股权的价值的。 Moreover, once carries on the splitoff purchase, the Firefly system will become the Microsoft second major stockholder, even along with Bill Gates unceasingly to reducing of Microsoft, but quickly becomes the first major stockholder. 而且,一旦进行换股收购,萤火虫体系将一跃成为微软的第二大股东,甚至会随着比尔盖茨不断对微软的减持,而很快成为第一大股东。 Microsoft initially had not used the dual shares, once the Firefly system becomes the Microsoft first major stockholder, will possibly threaten Bill Gates I control status to Microsoft. 微软当初并没有采用双重股权结构,一旦萤火虫体系成为微软第一大股东,很可能会威胁到比尔盖茨本人对微软的控制地位。 Compares, even if transfers the Yahoo 30% stocks, Yahoo stockholder's rights that the Firefly investment has directly as before over 48%, so long as the Firefly system wants, momentarily can realize to this company controls stock absolutely, therefore, only if Eric is willing to drop on own initiative, otherwise, Microsoft radically impossible like initially Bill Gates tentative plan, captures the Yahoo domination gradually. 相比起来,即使转让雅虎30%的股份,萤火虫投资直接持有的雅虎股权依旧超过48%,只要萤火虫体系愿意,随时都可以对这家公司实现绝对控股,因此,除非艾瑞克肯主动放手,否则,微软根本就不可能像当初比尔盖茨设想的那样,逐步夺取雅虎的控制权。 Therefore, the present situation is, initial that forward stockholder's rights subscriber contract, regarding Microsoft, completely has become a weak. 于是,现在的情形便是,当初的那份远期股权认购合约,对于微软来说,完全成了一个鸡肋。
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