Notes Julia to aim at itself, Houley Hunt several people that chatted walked on own initiative. 注意到茱莉亚指向自己,正在聊天的霍利・亨特几人主动走了过来。 Eric and opposite party exchanged greetings several, when they leave, ill-humoredly stared innocent Julia one. 艾瑞克和对方寒暄了几句,等他们离开,才没好气地瞪了一脸无辜的茱莉亚一眼。 Julia shrank under the neck, in vision is having the hope, small sound track: „Eric, you were angry is right, can you tidy up me?” 茱莉亚缩了下脖子,目光里带着期盼,小声道:“艾瑞克,你生气了对不对,你要收拾我吗？” „No,” Eric shakes the head, said: „I well to your, in gentlest way with the world.” “没有,”艾瑞克摇头,道:“我会好好对你的,用世界上最温柔的方式。” „Oh.” “嗯嗯嗯。” The nod of Julia millet calligraphy stroke rice, is not obviously repugnant to this way. 茱莉亚小米啄米似的点头,显然对这种方式也不反感。 Good, could not tidy up. 好吧,收拾不了了。 Monday morning the convention must have the breakfast with Katzenberg, discusses the recent company affairs while convenient. 周一早上惯例是要和卡森伯格一起吃早餐,顺便讨论近期的公司事务。 Elizabeth had not finished own ‚the journey of quarrelling’, Eric telephoned with her yesterday, knows that the cause of matter the matter about Fox TV Network, Murdoch wants to make some wonderful female in the Fox TV Network assignment, Elizabeth naturally not agree. 伊丽莎白还还没有结束自己的‘吵架之旅’,艾瑞克昨天与她通电话,才知道事情的起因是关于福克斯电视网的事情,默多克想让某个奇女子在福克斯电视网任职,伊丽莎白自然不同意。 Regarding this family work, Eric is not quite good to meddle. 对于这种家事,艾瑞克也不太好插手。 In the mansion that very early in the morning in Julia and Elizabeth Beverly Hills top wakes up, thinks Julia will hate to get out of bed, Eric plans to leave first, has not actually thought that Julia also gets out of bed, is only somewhat is blurry to Burbank Firefly Headquarters. 一大早在茱莉亚和伊丽莎白比弗利山顶的豪宅里醒来,原本以为茱莉亚会赖床,艾瑞克打算先离开,却没想茱莉亚也跟着起床,只是一直到伯班克萤火虫总部都还有些迷迷糊糊的。 „Early, Eric,” Katzenberg as if forever is an appearance in full vigour, enters the dining room hurriedly, has grasped starting with Eric, greeted with Julia warmly: „Early, Julia.” “早,艾瑞克,”卡森伯格似乎永远都是一副精力旺盛的模样,风风火火地走进餐厅,和艾瑞克握了下手,又热情地与茱莉亚打招呼:“早,茱莉亚。” Julia spunks up toward Katzenberg nods: „Jeffrey, morning.” 茱莉亚打起精神朝卡森伯格点点头:“杰弗瑞,早。” Has greeted, Eric and Katzenberg under dinner table is implicated, Julia also reluctantly sits by Eric. 打过招呼,艾瑞克和卡森伯格在餐桌旁坐下,茱莉亚也懒懒地坐在艾瑞克旁边。 Katzenberg understands the Julia's condition probably, thinks the matter that today must discuss does not need to evade, has not cared, orders the breakfast to the attendant, Katzenberg impatiently has asked: „Eric, did you look at the AOL quarter wealth to report?” 卡森伯格大概明白茱莉亚的状态,想想今天要谈的事情也不需要避讳,就没在意,向侍应生点过早餐,卡森伯格就迫不及待地问道:“艾瑞克,你看过美国在线的季度财报了吗？” The quarter wealth report of majority of listed company will have finished the odd-numbered month last ten days of the month or the second month after the quarter first 10 days of the month announced that today on January 18, Eric really has not expected AOL to announce the quarter wealth report ahead of time, but, thinks aspect that these days AOL faces, Steve Kyes's behavior is not difficult to understand. 大部分上市公司的季度财报都会在季度结束后的单月下旬或者第二个月上旬公布,今天才1月18日,艾瑞克还真没料到美国在线会提前公布季度财报,不过,想想这段时间美国在线所面临的局面,史蒂夫・凯斯的这种行为也就不难理解。 1998, the NASDAQ index framed finally at 2733 : 00. 刚刚过去的1998年度,纳斯达克指数最终定格在2733点。 By December 31, a series of technology corporation stock price of NASDAQ market achieved the new historical high, the Microsoft market value broke through 400 billion USD smoothly, achieved 418 500 million USD, wrested away the global enterprise market value ranking first position firmly. In the Firefly system display best science company Cisco, the market value also achieves 166 600 million USD, occupies tenth in the global enterprise market value ranking. 截止12月31日,纳斯达克市场的一系列科技企业股价都达到历史新高,其中微软市值顺利突破了4000亿美元,达到4185亿美元,牢牢地霸占全球企业市值排行榜第一名的位置。萤火虫体系内表现最好的科技公司思科,市值也达到1666亿美元,在全球企业市值排行榜上占据第十名。 Yahoo after experiencing the listing erupted, the stock price is at a very unstable adjustment condition, but, finished before last year, the market value finally maintained at 106 700 million USD top digits. 雅虎在经历了上市爆发之后,股价一直处在一种非常不稳定的调整状态,不过,在去年结束之前,市值最终还是保持在了1067亿美元的高位。 Last year at the same time, all science companies of Firefly investment control, in the property scale also less than 200 billion USD, now, are only Cisco and Yahoo two companies, the market value already over 270 billion USD, in addition, compared with last year, the Nokia market value also realized turned time, achieved 66 500 million USD. 去年同一时间,萤火虫投资控制的所有科技公司,资产中规模也还不到2000亿美元,现在,只是思科和雅虎两家公司,市值就已经超过2700亿美元,此外,与去年相比,诺基亚的市值也实现了翻倍,达到665亿美元。 Is counted Firefly Group this, although has not gone on the market but the estimate value level absolutely over thousand hundred million USD media groups, the Firefly system was equal to having three market values to surpass 100 billion USD enterprise jumbos. 算上萤火虫集团这家虽然没有上市但估值水平绝对超过千亿美元的传媒集团,萤火虫体系等于拥有了三家市值超过1000亿美元的企业巨无霸。 If the NASDAQ index is similar to Eric expectation such within this year crashes ahead of time, this year also will become Eric individual net worth the year of peak, although has not undergone the specific statistics, when compared accepted 《The New York Times》 wealth 265 billion USD in November of last year, the Eric latest net worth data, will break through 300 billion USD absolutely with ease. 如果纳斯达克指数如同艾瑞克预料的那样提前在今年年内崩盘的话,今年也将成为艾瑞克个人身家的巅峰之年,虽然还没有经过具体统计,但相比去年11月份接受《纽约时报》财富时的2650亿美元,艾瑞克的最新身家数据,绝对会轻松突破3000亿美元。 Can want to see, after the NASDAQ index crashes, Eric individual net worth wants to reach the current level again, according to the development path of new tech industry, at least also takes ten years. 可以想见,纳斯达克指数崩盘之后,艾瑞克的个人身家再想达到目前的水平,根据新科技产业的发展轨迹,至少也需要十年时间。 However, when the time comes, once Eric individual sale price reaches this year's level again, at that time, under the Eric name the bubble ingredient of property will not look like absolutely again is so serious at this time. 不过,到时候,一旦艾瑞克的个人身价再达到今年的水平,那时候,艾瑞克名下资产的泡沫成分也绝对不会再像此时这么严重。 In the mind flashes through these information, Eric shakes the head saying: „Did not have, therefore, what situation the present is?” 脑海里闪过这些信息,艾瑞克摇头道:“还没有,所以,现在是什么情况？” Katzenberg beckoned to hint him to help itself bring a notebook in not far away assistant, opened the later demonstration in front of Eric, said: Data that „AOL just published, last year Fourth Season, the AOL earning amount was 1.1 billion 92 500,000 USD, compared same time last year the achievement to rise suddenly 46%, rose 21% with last quarter link relative ratio data, single cropping profit 100 million 90 500,000 USD, the increase scope achieved 41% compared with the same period similarly. The correlation data goes far beyond Wall Street anticipated completely.” 卡森伯格招手示意他在不远处的助理帮自己拿来了一台笔记本电脑,打开之后展示在艾瑞克面前,道:“美国在线刚刚公布的数据,去年第四季度,AOL的营收金额为11亿9250万美元,相比去年同期业绩暴涨46%,与上一季度的环比数据也上涨了21%,单季利润1亿9050万美元,同比涨幅同样达到41%。相关数据全部都远远超过华尔街的预期。” Here was the Firefly Burbank Headquarters internal dining room, Eric ahead of time installs the WIFI network specially here, Katzenberg was saying, has cut a homepage skilled, arrived at the AOL stock price demonstration page. 这里是萤火虫伯班克总部的内部餐厅,艾瑞克特意在这里提前铺设了WIFI网络,卡森伯格说着,熟练地切换了一个网页,来到美国在线股价显示页面。 At this time the Eastern Time nearly 11 o'clock, Eric only will see a steep rising curve. 此时东部时间已经将近11点钟,艾瑞克只看到一条陡峭的上扬曲线。 Opening price one hour, the AOL stock price rises sharply 11%, the market value achieves 7 3.6 billion USD at one fell swoop. 开盘一个多小时,美国在线股价就大涨11%,市值一举达到736亿美元。 Eric all earnestly looked at several data on browser, said with a smile: „This is the good deed, AOL must buy back that 3.1% stocks in clover fund next month, such rises, we were also many hundreds of millions USD incomes.” Eric was saying, opens the calculator that on notebook brings to count consider as finished simply, said: „According to the present stock price, should be 2.2 billion 80 million USD, perhaps the following several weeks will again also rise much, we even possibly attain 2.5 billion USD finally.” 艾瑞克将浏览器上的几份数据全都认真看了一遍,才笑道:“这是好事啊,美国在线下个月就要买回三叶草基金手里的那3.1%股票,这么一涨,我们又多了几亿美元的进账。”艾瑞克说着,打开笔记本电脑上自带的计算器简单计算了一下,道:“按照现在的股价,应该是22亿8000万美元,或许接下来几周还会再涨不少,我们最终甚至可能拿到25亿美元。” „2.5 billion USD,” Katzenberg cannot bear somewhat sigh with emotion, when initially the clover fund bought in this stock is the top digit buys up, but if can take back 2.5 billion USD, compares the initial investment, has realized several times of profits, suddenly remembers anything, Katzenberg also said: „Exactly, enough has bought Hasbro.” “25亿美元啊,”卡森伯格也忍不住有些感慨,虽然当初三叶草基金吸纳这笔股票时已经算是高位买进,但如果能够收回25亿美元,相比最初的投入,也已经实现了好几倍的利润,突然想起什么,卡森伯格又道:“恰好,已经足够买下孩之宝了。” Although Hasbro has not announced last year the Fourth Season wealth report, because the star pre-war biography is at the end of December screens, even if announced that the star will fight the peripheral sales unfavorable situation not to create to the Hasbro last quarter of last year financial report too in a big way affects, but, over half a month passed, the star fought the peripheral toy sale unfavorable situation the news also to spread, the stock price that these days, Hasbro slight increased also started to display to drop the trend. 虽然孩之宝还没有公布去年第四季度的财报,又因为星战前传是12月底上映,即使公布,星战周边销售失利也不会对孩之宝去年最后一个季度的财务报告造成太大影响,不过,大半个月过去,星战周边玩具销售失利的消息也已经传开,这段时间,孩之宝高企的股价也开始表现出回落趋势。 Hears Katzenberg to mention Hasbro, Eric also asks: „The consumer unit that side did put out the star to fight the report of peripheral sales unfavorable situation?” 听到卡森伯格提起孩之宝,艾瑞克又问道:“说起来,消费者产品部那边拿出星战周边销售失利的报告出来了吗？” Katzenberg nods, said: „I have been staring, several days later can change to your there the detailed document, but, the fundamental question is also clear. Hasbro this unfavorable situation, mainly because they display was too greedy. 100 million USD authorized expense, accordingly, almost attained the star to fight the peripheral product authorization of larger part. According to the investigation of consumer unit, newest persona of Hasbro a number of toys that in according to the star pre-war biography promotes is very popular, because the product type are too many, instead affected the shopping choice of consumer, received, only then core a number of toys were welcomed, other majority of products, were at the unsalable conditions. I thought that in the future we should carry on a more accurate detailed classification to the company movie peripheral product, and strictly limits the peripheral product type.” 卡森伯格点头,道:“我一直在盯着,过几天就可以把详细文件转到你那里,不过,基本问题也非常明确。孩之宝这次失利,主要还是因为他们表现的太贪心了。一亿美元的授权费用,相应的,也几乎拿到了星战一大半的周边产品授权。根据消费者产品部的调查,孩之宝根据星战前传里最新人物形象推出的一批玩具还是非常受欢迎的,但因为产品种类太多,反而影响到了消费者的购物选择,接过,只有核心的一批玩具受到欢迎,其他大部分产品,都处在滞销状态。我觉得,将来我们应该对公司电影周边产品进行更加精准的详细分类,并且严格限制周边产品种类。” Eric is listening earnestly, finally said: „This year our «Iron Man» and «Cars» and «The Lord of the Rings First Tune» has rich peripheral product development potential, therefore, you should better stare personally, I do not hope that the consumer department learns the lessons, actually does not practice.” 艾瑞克认真听着,最后道:“今年我们的《钢铁侠》、《赛车总动员》和《魔戒首部曲》都拥有非常丰富的周边产品开发潜力,所以,你最好亲自盯着,我可不希望消费者产品部门只是总结经验,却不去实践。” „I understand that” Katzenberg is complying. The attendants come up three people of breakfast ends, the conversation suspended the moment, when the attendant leaves, Katzenberg said: „, About ‚4200’ plan, Eric, North America aspect, although the final contract was still negotiating, but, 2000 3 D silver screens and 100 IMAX silver screens had basically determined that can screens when the end of the year «Gravity» unfolded on all fronts. However, overseas, I thought that may present one to two months of detention.” “我明白,”卡森伯格答应着。侍应生将三人的早餐端上来,交谈暂停了片刻,等侍应生离开,卡森伯格才道:“还有,关于‘4200’计划,艾瑞克,北美方面,虽然最终的合约还在谈判,不过,2000块3D银幕和100块IMAX银幕已经基本上确定可以在年底《地心引力》上映时全线铺开。但是,海外方面,我觉得,可能会出现一到两个月时间的延迟。” Eric hopes at first 3 D and promotion of IMAX silver screen can achieve the global synchronization, but after last year one year of arrangement, he also gradually clearly recognized the reality, the North America market was better, overseas Film market received the market, policy in corresponding country and other all kinds of complicated factor influences, wanted to achieve the synchronization not to be basically impossible. 艾瑞克最初希望3D和IMAX银幕的推广能够做到全球同步,但经过去年一年时间的筹备,他也逐渐认清现实,北美市场还好一些,海外电影市场受到相应国家的市场、政策等各种各样的复杂因素影响,想要做到同步基本上不可能。 Naturally, the IMAX screening hall of complete control in Firefly Group hand could achieve these, but that other 2000 3 D silver screens, want simultaneously the shop to launch in the overseas market, is actually difficult. But distributes in the 100 IMAX silver screens of other global countries, obviously is insufficient, Firefly is impossible to let «Gravity» and «The Lord of the Rings» screens ahead of time on this few 100 silver screens. 当然,完全控制在萤火虫集团手中的IMAX放映厅或许可以做到这些,但那另外的2000块3D银幕,想要在海外市场同时铺展开,却是难上加难。而只是分布在全球其他国家的100块IMAX银幕,显然是不够的,萤火虫也不可能提前让《地心引力》和《魔戒》在这寥寥100块银幕上上映。 Eric did not suspect that Katzenberg has not used at this matter fully, since he says at this time, basically proved that may not be. 艾瑞克并不怀疑卡森伯格在这件事上没有倾尽全力,既然他此时提出来,也基本上证明了事不可为。 „Since this and ensure the North America synchronization is good,”, although somewhat is at heart disappointed, Eric quickly said: „So long as North America can be successful, I think that the overseas development definitely will be also rapid.” “既然这样,确保北美同步就好,”虽然心里有些失望,艾瑞克还是很快道:“只要北美能够成功,我想海外拓展也肯定会非常迅速。” „But, North America, I last week and representatives of several yard lines met with, they also had some scruple, mainly about the movie source,” Katzenberg nods, said: „From «Gravity» of November to December «The Lord of the Rings», middle, be only one month, because of the heat degree of two movies, the institute line can haunch two months of 3 D film markets to be also optimistic regarding these two movies. However, from «The Lord of the Rings» of December to another 3 D movie source «Sleepy Hollow» that we determine, actually enough three months of neutrals, even if «The Lord of the Rings» can haunch two months of running schedule, these 2000 3 D screening halls also lack the movie source one month, therefore, the institute line business needs us at least again to provide two 3 D movie movie sources.” “不过,北美这边,我上周和几大院线的代表会面,他们还有一些迟疑,主要是关于片源的,”卡森伯格点点头,又道:“从11月份的《地心引力》到12月份《魔戒》,中间只有一个月时间,因为两部影片的热度,院线对于这两部电影能够撑起两个月的3D电影市场也非常乐观。不过,从12月份的《魔戒》到我们确定的又一部3D片源《断头谷》,却足足有三个多月时间的空挡,哪怕是《魔戒》能够撑起两个月的档期,这2000家3D放映厅也将有一个月缺少片源,所以,院线商需要我们至少再提供两部3D电影片源。” According to the current technical level, the main difficulty of 3 D movie source in the cost, the time cost also in next, according to the scales of 2000 silver screens, is only the transformation cost and copy cost two, can make a movie increase the budget of several million USD, if below the 50 million USD medium low cost manufacture, is only these two costs, possibly achieves to manufacture budget 10%. 按照目前的技术水平,3D片源的主要难点还是在成本上,时间成本还在其次,按照2000块银幕的规模,只是转制成本和拷贝成本两项,就能让一部电影增加数百万美元的预算,如果是5000万美元以下的中低成本制作,只是这两项成本,就可能达到制作预算的10%。 Even, this also less expensive IMAX edition, compares the ordinary 3 D film copy, the cost of IMAX-3 D film copy is equal to ten times of copy, if two forms on entire, the release investment of that movie will be huger. 甚至,这还不算更加昂贵的IMAX版本,相比普通的3D胶片拷贝,IMAX-3D胶片拷贝的成本相当于拷贝的十倍,如果两种格式全上,那一部影片的发行投入将更加庞大。 However, since decides to promote, at this time did not have the leeway that anything flinched, Eric to carry nearby mineral water to drink one, asked that Katzenberg said: „Your meaning?” 不过,既然打定主意要进行推广,此时也没有了什么退缩的余地,艾瑞克端起旁边的矿泉水喝了一口,问卡森伯格道:“你的意思呢？” Katzenberg said: „Will manufacture the hard disk to place the unpopular running schedule risks of two March to be too big greatly, if chooses the low cost manufacture, is unable to highlight 3 D and visual effect superiority of IMAX movie, I thought that perhaps we can choose some classics big pieces to carry on the transformation from the database, this already can reduce the risk, can guarantee the visual effect.” 卡森伯格道:“将大制作硬盘放在二三月份的冷门档期风险太大,如果挑选低成本制作,也无法凸显出3D和IMAX电影的视觉效果优势,我觉得,或许我们可以从片库里挑选一些经典大片进行转制,这样既能够降低风险,也可以保证视觉效果。” Listened to Katzenberg saying that Eric has thought immediately in the original space and time a series of 3 D reset big piece, but, he shook the head quickly, said: „It is not good, now is also not the time.” 听卡森伯格这么说,艾瑞克立刻就想到了原时空中一系列3D重置大片,不过,他很快摇头,道:“不行,现在还不是时候。” Although in the memory many 3 D reset movie obtained very good Box Office, but that generally is a movie screens for ten years the 20 years later matters. 虽然记忆里很多3D重置电影都获得了非常不错的票房,但那普遍都是一部影片上映十年20年之后的事情。 Hollywood special effect big piece rises also less than ten years, in the 90's, Eric really could not suddenly have found out are also too many must carry on the 3 D transformation the big piece, in the 90's, that were too many. 好莱坞特效大片崛起还不到十年时间,九十年代之前,艾瑞克一时间还真想不出又太多只得进行3D转制的大片,九十年代之后,那就太多了。 Firefly Group, the «Jurassic Park» series and «The Terminator» series and «Twister» and «Independence Day» wait/etc. movies, have the 3 D transformation potential. However, with compared with, the screening age limits of these movies was too once short, but also cannot achieve to sell the mood the situation. Moreover, the 3 D cinema system that although researches and develops to Firefly is satisfactory, but Eric hopes that this technology can develop again for ten years, can promote these classical movies again the 3 D editions. 只是萤火虫集团旗下,《侏罗纪公园》系列、《终结者》系列、《龙卷风》、《独立日》等等影片,都拥有3D转制的潜力。但是,与曾经相比,这些影片的上映年限都太短,还达不到卖情怀的地步。而且,虽然对萤火虫旗下研发的3D电影系统非常满意,但艾瑞克到底还是希望这项技术能够再发展十年,才能再推出这些经典影片的3D版本。 Katzenberg has not thought that Eric will flatly refuse, asked: „Eric, according to once the Disney animation 7 years a time showing again rule, actually had been OK. Although to the movie of adult, but the North America 7 years produce a group of brand-new audiences, actually are also the same truth.” 卡森伯格没想到艾瑞克会一口拒绝,问道:“艾瑞克,按照曾经迪斯尼动画7年一次的重映规律,其实已经可以了。虽然是面向成年人的电影,但北美7年产生一批全新的观众,其实也是一样的道理。” „I am not this meaning,” Eric shakes the head, said: „Seven years one time shows again, this truly right, but I do not think urgently to unearth these movies now the business potentials, perhaps, waits again for about ten years, when these movies become classics recollections in one generation of person hearts, carries on the words that the 3 D edition shows again, we will harvest better market impact. Now, but to fill running schedule vacancy, takes these classical movies, that is too not worth.” “我并不是这个意思,”艾瑞克摇头,道:“七年一次重映,这确实没错,但我并不想现在就迫切地挖掘这些影片的商业潜力,或许,再等十年左右,待这些影片都成为一代人心中的经典回忆,再进行3D版本重映的话,我们会收获到更好的市场效果。现在,只是为了填补档期空缺,就将这些经典影片拿出来,那就太不值得了。” „This,” Katzenberg somewhat was convinced obviously also by Eric, said: „We can only leverage from the existing movie, said that «Underworld» is good, solemn Goths style, the gun battle scene of violence, if makes 3 D, can definitely make very good progress, but, the new line has decided the grade that movie in the summer files.” “这样的话,”卡森伯格显然也有些被艾瑞克说服,道:“我们就只能从现有的影片里套现了,说起来,那部《黑夜传说》不错,冷峻的哥特风格,暴力的枪战场景,如果做成3D,肯定能取得非常不错的效果,只是,新线已经把那部电影定档在暑期档了。”