„From the present situation, in the short-term is impossible to have other buyers to be willing to take over our Film Studio,” Idei Nobuyuki shook the head, overruled Howard proposition of Stringer, said: „Let alone, such does, Sony and Firefly contradiction thoroughly is unable to compromise.” “从现在的情形来看,短期内不可能有其他买家愿意接手我们的电影公司,”出井伸之摇摇头,否决了霍华德・斯特林格的提议,道:“更何况,这么做,索尼与萤火虫的矛盾就彻底无法调和了。” Howard Stringer is silent immediately. 霍华德・斯特林格顿时沉默下来。 These days a series of counter-attack of Firefly system let Howard Stringer has realized the great strength of opposite party thoroughly. 这段时间萤火虫体系的一系列反击让霍华德・斯特林格彻底意识到了对方的强大。 Not only the media service does not have the strength to hit back in front of Firefly, in group basic electronics industry, although Sony itself has advanced technical accumulation, but in his urgently needed consolidated portable music player domains as well as the handset domain two aspects that developed diligently, the company of Firefly system has been showing the suppressed stance to Sony. 不只是传媒业务在萤火虫面前毫无还手之力,在集团根本的电子产业上,虽然索尼本身有着非常雄厚的技术积累,但在其自身急需巩固的便携式音乐播放器领域以及一直在努力拓展的手机制造领域两方面,萤火虫体系的公司都对索尼表现出了压制姿态。 In addition, although Firefly Group spreads rumor to on the marketing channel to the Sony Film Industry movie force out, but the electronic products of Sony group want to obtain the good promotion in North America, similarly cannot leave the massive advertisement deliveries. But the Firefly system grasped North America close 50% TV Network to wind the media resources exactly, this is Sony needs to worry and dread that similarly, after all, any multinational group is impossible to neglect North America this huge market. 此外,虽然萤火虫集团只是放出风声要在营销渠道上对索尼影业的影片进行封杀,但索尼集团的电子产品想要在北美得到良好的推广,同样离不开大量的广告投放。而萤火虫体系恰恰已经掌握了北美接近一半的电视网络媒体资源,这同样是索尼需要担忧和忌惮的,毕竟,任何一家跨国集团都不可能忽略北美这个庞大的市场。 Remembers previous time receives Eric when Williams that telephone also thought that the opposite party is young overreaches oneself frivolous, Howard in the Stringer heart is one self-ridiculed and regretted. 想起上次接到艾瑞克・威廉姆斯那个电话时自己还觉得对方过于年少轻狂不自量力,霍华德・斯特林格心中就是一阵自嘲和后悔。 If the time can flow backwards, he absolutely not for again trivial script offends Eric Williams. 如果时间能够倒流,他绝对不会再为了区区一个剧本就去得罪艾瑞克・威廉姆斯。 Now, to avoid the relational comprehensive worsening of both sides, Sony compromises to Firefly is almost inevitable, after one week of discussion, Sony Board of Directors also basically made gave up the decision of Film Industry service. But this matter definitely also needs some people to shoulder the responsibility, who this person is, absolutely does not have any question. 现在,为了避免双方的关系全面恶化,索尼向萤火虫妥协几乎是必然的,经过一周的讨论,索尼董事会也基本上做出了放弃电影业务的决定。但这件事肯定还需要有人承担责任,这个人是谁,根本就没有任何疑问。 Notes Howard the Stringer dejected expression, Idei Nobuyuki also sighed. 注意到霍华德・斯特林格颓然的表情,出井伸之也叹了口气。 Because both sides have the business management idea of unusual conjunction, he has appreciated Howard Stringer, even hopes that the opposite party can become own successor in the future. 因为双方有着非常契合的企业管理理念,他一直非常欣赏霍华德・斯特林格,甚至希望对方未来能够成为自己的继任者。 However, now this matter definitely is out of the question. 不过,现在这件事肯定无从谈起。 Hesitated the moment, Idei Nobuyuki to the side waited for the assistant who instruction said: „Passed on to Eric Williams, decided at Saturday noon, I asked him to eat meal in Los Angeles, you prepared in that side ahead of time.” 沉吟了片刻,出井伸之还是对身边等待吩咐的助理道:“转告艾瑞克・威廉姆斯,就定在周六中午吧,我在洛杉矶请他吃饭,你们在那边提前准备一下。” ...... …… The time since September, summer the files started to conclude, TV series the files approach in the fall. 时间进入九月份,暑期档已经开始收尾,电视剧秋季档来临。 Meanwhile, the major Film Studio determinations basically have been completed in this time in the movie of the end of the year running schedule, soon one after another will open the white raid. 同时,各大制片厂确定在年底档期的影片在这个时间段基本上都已经完成,即将陆续开启宣传攻势。 On Saturday very early in the morning, the Eric, Katzenberg and other Firefly Group high levels gather in a Firefly cinema city projection room watch 《Ted》 Large expanse. 周六一大早,艾瑞克、卡森伯格等萤火虫集团高层就聚集在萤火虫影城的一间放映室里观看《泰迪熊》的成片。 This has used 3D Animation and honorable person of motion capture technology in light of the movie had determined that at the end of the year Thanksgiving running schedule, the show time was on November 13, has been ahead of time for one week compared with Metro Goldwyn Mayer that side «Mission: Impossible 3». 这部采用了动作捕捉技术的3D动画与真人结合影片已经确定在年底的感恩节档期,上映时间为11月13日,比米高梅那边的《碟中谍3》提前了一周。 As a model of time-honored stuffed animal, tedddy bear appeared more than 100 years ago. In other words, even if on the spot the 40-50 years old high level present, perhaps also has a childhood to remember regarding tedddy bear. Therefore, although had already looked at script, but the person through the big silver screen looks in the presence of everyone when some down bear falls the moral integrity unscrupulously, has various collapse feelings inevitably. 作为一款历史悠久的毛绒玩具,泰迪熊早在100多年前就已经出现。也就是说,哪怕是现场在座的四五十岁的高层,对于泰迪熊或许也有着一段童年记忆。因此,虽然早已看过剧本,但当众人通过大银幕看着某只绒毛熊肆无忌惮地掉节操时,还是不可避免地产生各种崩坏感。 90 minutes of movie broadcasts are completed, the light shines, in the projection room several other company high levels outside Eric is a face strange expression, is enduring the happy expression obviously as before, thought that this situation suitably is too not quite dissolute. 90分钟的影片播放完成,灯光亮起,放映室里艾瑞克之外的其他几位公司高层都是一脸古怪的表情,明显是依旧忍着笑意,却又觉得这种场合不太适合太放肆。 Eric to Large expanse of is actually very satisfied, compared with original, his some localization detail to the script has made some adjustments, this can appear to the overseas audience is friendlier. 艾瑞克对成片却是非常满意,与原版相比,他对剧本的一些过于本土化的细节做了些许调整,这样可以显得对海外观众更加友好。 Relaxes curls upwards the leg, Eric is looking to several other people in screening hall, said with a smile: „Therefore, everybody does think what kind of?” 放松地翘着腿,艾瑞克看向放映厅里的其他几人,笑道:“所以,大家觉得怎么样？” Everybody suddenly has not spoken. 大家一时间都没有说话。 Finally, is governing Firefly release department Chairman Robert of Bowei international distribution group Thompson first opens the mouth saying: „Eric, this movie, was the criterion too big a point?” 最后,掌管着博伟国际发行集团的萤火虫发行部门总裁罗伯特・汤普森首先开口道:“艾瑞克,这部电影,尺度是不是太大了一点？” „Should the R level not be issue?” Eric asked back with a smile, said: „Moreover, the subject of this movie is positive and progressive as a whole.” “R级应该不是问题吧？”艾瑞克笑着反问,又道:“而且,这部影片的主题总体上还是积极向上的。” „My meaning is,” Robert Thompson said: „Regarding the tedddy bear image, as if, the destruction was extremely serious, the audience possibly will not accept, after all, this eventually is a model of very popular stuffed animal.” “我的意思是,”罗伯特・汤普森道:“对于泰迪熊的形象,似乎,破坏太过严重了一些,观众可能不会接受,毕竟,这终究是一款非常受欢迎的毛绒玩具。” Eric said: „Bob, you should want to say that the movie possibly has the adverse effect to the child, but in fact, the audience of this movie is not a child, but is the adult. Therefore, so long as in the content and localization of propaganda stage explicit explanation clear movie, we do not need to consider the issue in this aspect. Possibly as for censure that faces, gives the devil his due, this can enhance the movie exactly topic.” 艾瑞克道:“鲍勃,你应该是想说影片可能对儿童造成不良影响吧,但实际上,这部电影的受众并不是儿童,而是成年人。所以,只要在宣传阶段明确解释清楚影片的内容和定位,我们不需要考虑这方面的问题。至于可能面临的一些非议,平心而论,这恰好能够提高影片的话题度。” Moreover one side, Frank the Wells slight bow, actually immediately adds: „Eric, we cannot let this movie and Disney brand absolutely have the relation.” 另外一边,弗兰克・威尔斯微微点头,却又立刻跟着补充道:“艾瑞克,我们绝对不能让这部影片和迪斯尼品牌产生联系。” The Eric approval said: „This is the affirmation.” 艾瑞克认同道:“这是肯定的。” Everybody discussed carefully, had determined approximately an issuance plan, the people successively leave the screening hall, today is in the weekend, most people directly go home to rest. 大家仔细讨论了一番,大致确定了一份发行计划,众人陆续离开放映厅,今天是周末,大部分人都直接回家休息。 Eric and Katzenberg they leave the screening hall finally, leaves the office building together, walks on the cement road that complements in the campus greenery shoulder to shoulder. 艾瑞克和卡森伯格两人最后才离开放映厅,一起离开办公楼,并肩走在园区绿树掩映的水泥甬道上。 Chatted some company recent business at will, Eric said: „Jeffrey, I have made noon lunch with Idei Nobuyuki, this time can attain Columbia Film Studio probably. However, my idea is, this purchase invests by the Firefly investment that side alone, in the future Columbia Film Studio will maintain the operation strategy single-handedly.” 随意聊了一些公司最近的事务,艾瑞克道:“杰弗瑞,我已经和出井伸之约好了中午的午餐,这次大概就能拿到哥伦比亚电影公司。不过,我的想法是,这次收购由萤火虫投资那边单独出资,将来哥伦比亚电影公司保持独力的运营策略。” The Katzenberg hears word expression flashes through loses, but, this actually also as he expected, Firefly Group amount of space occupied already enough huge, if integrates in Columbia Film Studio the system of group, definitely needs to carry on the related business integration, such will do will only lose Columbia Film Studio to remain not many vitalities, will degenerate into Firefly Group the dispensable part. 卡森伯格闻言表情闪过一些失落,不过,这其实也在他的预料之中,萤火虫集团本身的体量已经足够庞大,如果将哥伦比亚电影公司融入到集团的体系中,肯定就需要进行相关的业务整合,这么做只会损失哥伦比亚电影公司本就所剩不多的元气,甚至沦为萤火虫集团内部可有可无的一部分。 Maintains single-handedly operates, Columbia Film Studio can continue maintains of positions Hollywood seven big Film Studio, and has the opportunity to rise like Metro Goldwyn Mayer. 保持独力运营,哥伦比亚电影公司就能够继续保持好莱坞七大电影公司之一的位置,并有机会像米高梅那样重新崛起。 „This actually also good, if us adds Columbia again, definitely will become extremely fat. Maintains single-handedly operates, instead can make the Firefly system obtain more market shares.” “这样其实也不错,我们这边如果再加一个哥伦比亚,肯定就会变得臃肿起来。保持独力运营,反而能够让萤火虫体系获得更多的市场份额。” „You can understand well,” Eric nods with a smile. “你能理解就好,”艾瑞克笑着点头。 Although has a high opinion of very much Katzenberg, but his to ignore under management authority will not be centralized, this both does not have the advantage to both sides. 虽然很倚重卡森伯格,但他也不会放任手下高管权力过于集中,这对双方都没有好处。 They were chatting, arrived at the figure domain work campus together, although was in the weekend, in digital domain work LOFT as before many staff in overtime work. 两人聊着,一起来到数字领域的办公园区,虽然是周末,数字领域的办公LOFT内依旧有很多员工在加班工作。 Stayed for probably one hour in the office of digital domain, examined some «Iron Man» late special effect progress, looks at the time to be similar, Eric and Katzenberg said goodbye, leave the Firefly cinema city, rode in a carriage to rush to the Culver city. 在数字领域的办公室内呆了大概一个小时,查看了一些《钢铁侠》的后期特效进度,看时间差不多,艾瑞克和卡森伯格道别,离开萤火虫影城,乘车赶往卡尔弗城。 After a half hour, out the upscale dining room in Culver city. 半个小时后,卡尔弗城的一家高档餐厅门外。 Although chokes with rage at heart, sees Eric to get out, Howard Stringer reluctantly squeezes the smiling face, welcomed quickly: „Eric, good afternoon.” 虽然心里非常窝火,看到艾瑞克下车,霍华德・斯特林格还是勉强挤出笑容,快步迎了上来:“艾瑞克,中午好。” „Hello, Howard,” Eric politely and opposite party has grasped starting, looks to Howard Stringer Bill Chanique, greeted on own initiative: „Bill, hello.” “你好,霍华德,”艾瑞克客气地和对方握了下手,又看向霍华德・斯特林格身旁的比尔・米查尼克,主动招呼道:“比尔,你好。” Bill in Chanique's expression is bringing several points of respectful, put out a hand to grasp with Eric, said: „Hello, Mr. Williams.” 比尔・米查尼克的语气里带着几分恭敬,伸手和艾瑞克握了下,道:“你好,威廉姆斯先生。” Howard Stringer , etc. they fired off greeting, toward hand signal that Eric has made invitation: „We go, extracted from an oil well was waiting for you.” 霍华德・斯特林格等两人打完招呼,朝艾瑞克做了个请的手势:“我们进去吧,出井已经在等着你了。” Eric does not care about being coquettish of Idei Nobuyuki, along with Howard Stringer they entered the dining room together. 艾瑞克也不在意出井伸之的故作姿态,随着霍华德・斯特林格两人一起走进了餐厅。 Enters in the dining room a passenger compartment, naturally is polite exchanging greetings. 走进餐厅内一个包间,自然又是一番客气的寒暄。 Eric hopes Chris can come today one, but the Morgan Stanley responsible AOL stock retailing plan has carried on the critical moment. 艾瑞克原本希望克里斯今天能过来一趟的,只是摩根士丹利负责的美国在线股票分销计划已经进行到了关键时刻. Next Monday, Firefly hands over by Morgan Stanley 15% AOL stocks that is responsible for retailing formally will start to sell the work, although before then, this batch of stocks basically had been subscribed, but this weekend the job requirements and Morgan Stanley in some Chris still many detail consult, does not have the means to catch up with Los Angeles. 下周一,萤火虫交由摩根士丹利负责分销的15%美国在线股票就将正式开始销售工作,虽然在此之前,这批股票就已经被基本上认购完毕,但这个周末克里斯依然有很多细节方面的工作需要和摩根士丹利磋商,也就没办法赶来洛杉矶。 Has ordered the lunch, sent the attendant, in the theater box on only the remaining Eric four people. 点过午餐,打发走了侍应生,包厢里就只剩下艾瑞克四人。 Idei Nobuyuki just specially told that the attendant is later carries the meal, waits for the opposite party to leave, then comes straight to the point saying: „Eric, Sony is willing to transfer Film Studio in hand, the offer that but, you give definitely is incorrect, according to the Sony Film Industry present market value, the Firefly aspect at least needs to pay 5 billion USD . Moreover, you must undertake the Sony Film Industry existing debt.” 出井伸之刚刚特意吩咐侍应生晚一些端上饭菜,等对方离开,便开门见山道:“艾瑞克,索尼愿意转让手中的电影公司,不过,你给出的报价肯定是不行的,按照索尼影业现在的市值,萤火虫方面至少需要支付50亿美元,而且,你们还必须承担索尼影业已有的债务。” Eric smiled, has not responded to the Idei Nobuyuki topic, instead a thread of conversation revolution, said: „Extracts from an oil well, the news that if I obtain right, should Sony immediately to promote the pure digitized the MD player?” 艾瑞克笑了笑,没有回应出井伸之的话题,反而话锋一转,道:“出井,如果我得到的消息没错,索尼应该马上就要推出纯数字化的MD播放器了吧？” Idei Nobuyuki has gawked, nods truthfully, since Eric said at this time, concealed again does not have any necessity. 出井伸之愣了下,还是如实地点点头,既然艾瑞克此时说出来,再隐瞒也没有任何必要。 From Fireflyer generation of issues, Sony started the research and development of digital music player actually, by the Sony technological strength, develops a model of digital music player, even does not need six months. 从Fireflyer一代发布开始,索尼内部其实就已经开启了数字音乐播放器的研发,以索尼的技术实力,开发出一款数字音乐播放器,甚至不需要半年时间。 At this time, the Fireflyer two generations of player global moon/month quantities of delivery of Firefly electron stably maintain at the 2 million stage above, last month quantity of delivery even broke through 2 500,000 stages. Although five big Record Company have been attempting to contain the proliferation of digital music piracy through various methods for the recent several months, but everybody is clear, the music digitization became an inevitable trend. 此时,萤火虫电子的Fireflyer二代播放器全球月出货量稳定地保持在200万台以上,上个月的出货量甚至已经突破了250万台。虽然五大唱片公司最近几个月一直在通过各种手段企图遏制数字盗版音乐的扩散,但大家都清楚,音乐数字化已经成为一种不可避免的趋势。 Therefore, Sony has decided as soon as possible issue's digital music player, is the MD player that Eric said. What this model of player used is the miniature floppy disk broadcast carrier, because studies the miniature player market similarly, Sony has not planned to begin using the new name, but makes own digital music player continue to use the similar name. 因此,索尼已经决定尽快发布本身的数字音乐播放器,也就是艾瑞克所说的MD播放器。这款播放器原本采用的是迷你磁盘播放载体,因为同样专攻微型播放器市场,索尼也就没有打算启用新名字,而是让自身的数字音乐播放器沿用同样的命名。 Compared with the Fireflyer player of Firefly electron, Sony MD will use the ATRAC audio format that is in sole possession, this audio format not only has strict against pirating limit, but also is Sony Film Industry monopolizes. 与萤火虫电子的Fireflyer播放器相比,索尼的MD将采用独有的ATRAC音频格式,这种音频格式不但拥有非常严格的防盗版限制,而且是索尼影业所独占。 Obtains the confirmation of Idei Nobuyuki, on the Eric face is having the smile as before , to continue saying: „Extracts from an oil well, must know that the Firefly electron long before applied for the digital music player related patent of complete set. Although your MD will use the audio format that Sony is in sole possession, this can dodge the partial monopoly of Firefly electron in audio coding. But other aspects, for example system control chip and micro hard disk storage technology, software operating system and other aspects, Sony wants to bypass the Firefly electron the patent barrier to realize the digital music player proper function, this radically is impossible. So long as the Firefly electron wants, through the patent proceedings, we can definitely keep MD from entering North America and even the Europe market.” 得到出井伸之的确认,艾瑞克脸上依旧带着微笑,继续道:“出井,要知道,萤火虫电子很早以前就已经申请了全套的数字音乐播放器相关专利。虽然你们的MD将采用索尼独有的音频格式,这可以规避萤火虫电子在音频解码方面的部分专利。但其他方面,比如系统控制芯片、微硬盘存储技术、软件操作系统等方面,索尼想要绕过萤火虫电子的专利壁垒实现数字音乐播放器应有的功能,这根本就是不可能的。只要萤火虫电子愿意,通过专利诉讼,我们完全可以让MD无法进入北美乃至欧洲市场。” Idei Nobuyuki has not opened the mouth, Howard Stringer could not bear say: „Eric, your this is monopoly, this is illegal.” 出井伸之还没有开口,霍华德・斯特林格就已经忍不住道:“艾瑞克,你们这是垄断,这是违法的。” Eric disregards Howard directly Stringer words, but is staring at Idei Nobuyuki throughout. 艾瑞克直接无视霍华德・斯特林格的话,而是始终盯着出井伸之。 Idei Nobuyuki obviously Howard Stringer is calmer, said: „Eric, since you mentioned these, means that Firefly is willing to be authorized this partial monopoly to give Sony?” 出井伸之显然比霍华德・斯特林格冷静很多,道:“艾瑞克,既然你提起这些,是不是意味着,萤火虫愿意授权这部分专利给索尼？” Eric has depended toward behind the chair on, the slight bow, said: „So long as Sony can start out enough increasing price, naturally.” 艾瑞克朝身后椅子上靠了靠,微微点头,道:“只要索尼能够开出足够的加码,当然可以。” Just also face angry look Howard Stringer heard Eric these words, on the face reveals to think immediately one misunderstood the expression, is the Firefly electron willing to transfer the patent of digital music player unexpectedly? 刚刚还一脸愤怒神色的霍华德・斯特林格听到艾瑞克这句话,脸上顿时露出以为自己听错了的表情,萤火虫电子竟然愿意转让数字音乐播放器的专利？ The Idei Nobuyuki look also starts somewhat to keep on vacillating. 出井伸之的眼神也开始有些游移不定。 Issues the Fireflyer player from last year Firefly electron to the present already more than one year, as model of technique content actually not high electronic products, if because of the strict patented technology limit, facing the MP3 player market of so rapid growth, the major electronics manufacturers already impatiently did not unveil own product. 从去年萤火虫电子发布Fireflyer播放器到现在已经一年多时间,作为一款技术含量其实并不高的电子产品,如果不是因为严格的专利技术限制,面对如此快速发展的MP3播放器市场,各大电子厂商早就迫不及待地推出自己的产品了。 However, because the Firefly system firmly is grasping the complete set technological patent of MP3 player, except for Nokia, absolutely does not have any other companies to attain the authorization, therefore presents the Fireflyer player nearly to monopolize the condition in market now. 不过,因为萤火虫体系牢牢掌握着MP3播放器的全套技术专利,除了诺基亚,根本就没有其他任何一家公司拿到授权,因此才出现现在Fireflyer播放器近乎独占市场的状态。 The Sony MD digit player truly was similar to Eric said that is unable to avoid the Firefly electron the patent barrier. 索尼的MD数字播放器确实如同艾瑞克所说,根本无法避开萤火虫电子的专利壁垒。 Sony even had prepared for and Firefly electron hits wrangling lawsuit, in Apple and Samsung's on inverse image space and time on cell phone wrangling lawsuit such, although the Samsung cell phone had not forced out by the United States market finally reluctantly, but actually, before Samsung, earlier HTC Android cell phone, because encroaches upon the smartphone patent of Apple, forced out thoroughly outside the United States market. 原本索尼甚至已经做好了和萤火虫电子打扯皮官司的准备,就像原时空中苹果和三星在手机上的扯皮官司那样,虽然最后三星手机勉强没有被美国市场封杀,但其实,在三星之前,更早的HTC安卓手机,则因为侵犯苹果的智能手机专利,被彻底封杀在了美国市场之外。 Therefore, brings a lawsuit with the Firefly electron, the possibility that Sony lost a lawsuit is actually very big. 因此,和萤火虫电子打官司,索尼败诉的可能性其实很大。 At this time, hears to be able from the Firefly electron hand to attain the patent of digital music player, Idei Nobuyuki is unable to be calm in any event. Must know that is only the present Fireflyer2 2 500,000 stage moon/month quantity of delivery, every month can bring to exceed the 800 million USD sales revenue to the Firefly electron, can want to see, the following several years, the digital music player every year market size can achieve to count above 10 billion USD absolutely with ease, this will be any electronics manufacturer will be greedy the incomparable market. 此时,听到可以从萤火虫电子手中拿到数字音乐播放器的专利,出井伸之无论如何都无法再淡定下来。要知道,只是现在Fireflyer2的250万台月出货量,每个月就能够给萤火虫电子带来超过8亿美元的销售收入,可以想见,接下来几年,数字音乐播放器每年的市场规模绝对能够轻松达到数百亿美元以上,这是任何一家电子厂商都会眼馋无比的市场。