„Youwant a newspaper office, has thoughthowto gain?”Asking that MadameSophiecares about
“你想要开一家报社,想过怎么赢利了么?”苏菲夫人关心的问道Profit?
赢利?This is not possibleto gain, is unable to gain at least in a short time!
这是不可能赢利的,至少在短期内是无法赢利的!
The newspaper officeis is not so easy, a sales volumemore impossibleday of newspaperto get up, without the sales volumenaturally, there would be no advertizing revenue.
报社也不是那么容易开的,报纸的销量更不可能一天就起来,没有销量自然也就没有广告收入。Normally, the frontseveralmonths of newspaper officesare the purelosses, then the improvementsales volumeslowly, thenmeetssomeadvertisements, carefullyrealizationprofitslowly.
正常情况下,前面几个月报社就是纯亏损,然后慢慢的提升销量,然后再接一些广告,一步一个脚印慢慢的实现赢利。ThisageVienna'speopleare not wealthy, the quantity of middle classquitefew, the sales volume of newspapernaturallyisverylow.
这个年代维也纳的民众还不富裕,中产阶级的数量是相当的少,报纸的销量自然是很低。
„ Ipreparefirstto publish the novel, trainsa group ofstablereaders, the news that occasionallyemergency broadcasta littlepeopleare interested, attractseveryone'sattention.
“我准备先刊登小说,培养一批稳定的读者,偶尔插播一点儿民众感兴趣的新闻,吸引大家的注意力。
The issue of profithas not worried, waits for the newspapersales volumeto be overafter20,000, againconsideredthisissue, suits the actual situation! ” Franzconfidentsaying
赢利的问题还不着急,等报纸销量超过两万份过后,再考虑这个问题,更加符合实际情况!”弗朗茨胸有成竹的说道„20,000, thisis not easy, as far as I knowsurpasses20,000newspapersin the Viennalocal areasales volume, only thenthreetypes, only ifmakes the national market!”MadameSophiethinksto say
“两万份,这可不容易,据我所知在维也纳本地销量超过两万份的报纸只有三种,除非是做全国市场!”苏菲夫人想了想说道Obviously, shealsodid the schoolwork, has not talked irresponsibly.
显然,她也是做了功课的,没有信口开河。Franznods, heknowseventhesethree, is notevery daycansell out20,000newspapersinVienna, whenhas the explosivenews, cansellto20,000.弗朗茨点了点头,他知道即便是这三家,也不是每天都能在维也纳卖掉两万份报纸,只有在有劲爆新闻的时候,才能够卖到两万份。Without the means that the person who the person who thisageViennapopulationalsoless than500,000, can afford the newspaperover80,000, thisinsideis not willingto take out moneyto subscribe to the newspaperwill be less.
没有办法,这个年代维也纳人口还不到五十万,能够买得起报纸的人不会超过八万,这里面愿意掏钱订报纸的人会更少。Franzestimated the community that Viennasubscribes the newspaperfor a long time, approximatelyin20,000-30,000, others buys a newspaperoccasionally.弗朗茨估计维也纳长期订阅报纸的群体,大约在20,000-30,000之间,其他人都是偶尔买一份报纸。
It can be said that the newspaper officeliving environment of thisagequitebad, in addition the strictquarantiningsystem, thisindustryis not goodto do.
可以说这个年代的报社生存环境是相当的恶劣,再加上严格的报检制度,这个行业并不好做。
The Franzgoalisin one year the sales volumepromotion of newspaperto10,000, cansell6000to succeedinViennaeven.弗朗茨的目标是在一年内将报纸的销量提升到一万份,其中在维也纳能够销售六千份就算是成功了。MadameSophiethinks saying: „ Franz, sinceyouhave consideredto be clear, doesboldly!
苏菲夫人想了想说:“弗朗茨,既然你已经考虑清楚了,就大胆去做吧!Givesyou a suggestion, recruits a credibleeditor-in-chief, hecanmakeyoulittlelose moneya little.
给你一个建议,招募一位靠谱的主编,他可以让你少亏损一点儿。Should better not the blindinvolvementpolitics, thiswill makeyouomitmanytroublesome! ”
最好不要盲目的介入政治,这会让你省去很多麻烦!”„Thanks, mynewspaper officenamecanlook,thisis onlyoneissues the newspaper of callfor the people, but how mustdospecifically, is notIshouldworrying!”Franzsmileswas saying
“谢谢,我的报社名字都可以看出来,这只是一份为民众发出呼声的报纸,但是具体要怎么做,就不是我该操心的了!”弗朗茨微笑着说道Heis not willingby the person, when the spear/guncauses, the politicscanparticipate, howeverbetween the capitalist and aristocrat, cannotabsolutelyblindstanding in line.
他可不愿意被人当枪使,政治可以参与,但是在资本家和贵族之间,绝对不能够盲目的站队。
The successorasempire, the Franzattitudewill affect the standpoints of many, thisrelates tohispersonto suppose.
作为帝国的继承人,弗朗茨的态度会影响到很多人的立场,这关系到他自身的人设。Franzgivesownlocalizationis: A benevolentcrown prince of carelivelihood of the people, in the fight of aristocrats and capitalists, hemustmaintain the aloofposition.弗朗茨给自己的定位就是:一个关心民生的仁慈储君,在贵族和资本家们的战斗中,他必须要保持超然的地位。Theseneedto propagandize, howwithout the propagandageneral publicto know that who heis?
这些都需要宣传,没有宣传普通民众怎么知道他是什么人呢?
......
……
The time, Franzhad designatedfor the newspaper officein a hurryquicklyeditor-in-chiefEdward vonBownfield, principlehisreasononly hasoneis the fameis big.
时间匆匆而过,弗朗茨很快就为报社选定了一位主编爱德华-冯-鲍恩菲尔德,原则他的原因只有一个就是名气大。ThistimeAustriabenefits one of the most well-knownwriters, long agowas a radicalistenthusiastic youth, the old agefavoredconservative.
这个时代奥地利最知名的作家之一,早年是一名激进主义热血青年,晚年倾向于保守。Nowhehas reached middle-age, hot bloodedburntsimilarly, has not exhaustedcompletely.
现在已经他已经人到中年,热血燃烧得差不多了,又没有完全耗尽。„Mr.Bownfield, welcomeyourjoining!”Franzsmileswas saying
“鲍恩菲尔德先生,欢迎你的加入!”弗朗茨微笑着说道„RespectableArchduke, very muchhappilyat your service!”Edward vonBownfieldreplied
“尊敬的大公,很高兴为你服务!”爱德华-冯-鲍恩菲尔德回答道„Mr.Bownfield, asksyouto cometoday, mainlyfor the status of newspaper office, whatview you have?”Franzopens the mouthto ask
“鲍恩菲尔德先生,今天请你过来,主要是为了报社的定位问题,你有什么看法么?”弗朗茨开口问道„Archdukeyour excellency, exposes the dark side of societyis the responsibility of eachjournalist, wemustdareto exposeall these!”Edward vonBownfieldhopefulsaying
“大公阁下,揭露社会的阴暗面是每一个新闻人的职责,我们要敢于揭露这一切!”爱德华-冯-鲍恩菲尔德满怀期待的说道Franzknows why suchpersonis willingto accepthisinvitation, the sentimentfor the platform that to look foronecancurse at peopleheartily.弗朗茨知道为什么这么人愿意接受他的邀请了,感情就是为了找一个可以尽情骂人的平台。Austriabenefitsis practicing the books and periodicalsinspection system, without a strongbackstage, thesewriterswantsto curse at peoplecannotenjoy oneself to the full.奥地利在实行书报检查制度,要是没有一个强硬的后台,这些文人想要骂人也不能尽兴。Without a doubt, the successor in his empire, is a bestbacker, evenannoyed the matter, can his eldest childalsonot fish the person?
毫无疑问,他这个帝国的继承人,就是一个最好的靠山,就算惹出了事情,他这个老大还能不去捞人么?Edward vonBownfield theagewas also big, has learned the compromisein the face of the reality, injustcreated a satiregovernmenta short time ago«Grown».爱德华-冯-鲍恩菲尔德的年龄也不小了,在现实面前已经学会了妥协,在前不久刚刚创作一本讽刺政府的《成年》。Issued that from now onhewill be worried, becausethisisprints and distributessecretly, through the inspection of government apparatus, had not been caughtwas wanting the squattingprison.
发布出去过后他就担心了,因为这是私自印发的,没有通过政府机构的检查,被逮着了是要蹲监狱的。Is preparingto travel, received the invitation of Franz, heaccepteddecisively.
正准备跑路的时候,接到了弗朗茨的邀请,他就果断的接受了。
The security police who thisyearAustriabenefitsalsoshows partiality, ifheworksinFranz, so long asdoesis nottooexcessive, thesepeoplewill not operatewithhim.
这个年头奥地利的秘密警察也是看人下菜,如果他在弗朗茨手下干活,只要做的不是太过分,这些人是不会拿他开刀的。Franzshakes the head saying: „ Mr.Bownfield, exposed the newspaper of socialdark sideto haveso many, did not lack our.弗朗茨摇了摇头说道:“鲍恩菲尔德先生,揭露社会阴暗面的报纸已经有这么多了,也不缺我们这一家。Iorganizedthisnewspaper the goal, canlookfrom the name of newspaper office,ourobjectivesareto make a soundfor the lowest level of society.
我创办这份报纸的目的,从报社的名字上都可以看出来,我们的宗旨是为社会的最底层发出一份声音。Iwantto depend onourefforts, changes the current life style of domesticgrass-rootpeople, theyneed the bread, to need the cheese, thisis the humanmost basiclife needs, shouldbe safeguarded! ”
我希望靠我们的努力,改变国内底层民众的生活现状,他们需要面包、需要奶酪,这是人类最基本的生活需求,应该得到保障!”Anynewspaperhas a bigonidea, this timeAustriabenefitsdid not havethistypespeciallyfor the newspaper that the floorpersonvoices, becausethisclassdoes not havemoneyto buy the newspaper.
任何一份报纸都有一个高大上的理念,这个时期奥地利还没有这种专门为底层人士发声的报纸,因为这个阶层没钱买报纸。„Archdukeyour excellency, has saying that yourdecidingis very great, butmustachievethisgoal, mustchangeourpresentpolitical systems!”Edward vonBownfieldstartwithout hesitationsmuggles the smuggled goods
“大公阁下,不得不说你的立意很伟大,但是要达到这个目标,就必须要改变我们现在的政治体制!”爱德华-冯-鲍恩菲尔德毫不犹豫的开始夹带私货Franzshowed a faint smile saying: The system that „ Austriabenefitstrulyneedsto change, but how mustchange, Ido not know.弗朗茨微微一笑说:“奥地利的体制确实需要改变,但是要怎么样改变,我就不知道了。Even ifthere is a ready-madeplanto place the front, by the accumulation of myknowledge, is still not enoughto make the correctjudgment, thereforeImustfirstremain silentinthisissue.
就算有现成的方案放在面前,以我的知识的积累,也不足以做出正确的判断,所以在这个问题上我要先保持沉默。HoweverIknowhow, no matter the systemchanges, the life of grass-rootpeopleneedsto change, thisneeds the governmentto makemorelawsto safeguardtheirinterests!
不过我知道不管体制如何改变,底层民众的生活都需要改变,这需要政府制定更多的法律来保障他们的利益!Mr.Bownfield, yourdutyverysignificant, mustletin the society the life of morepersonunderstandinggrass-rootpeople, the life of caregrass-rootpeople!鲍恩菲尔德先生,你的任务非常的重大,必须要让社会上更多的人了解底层民众的生活,关心底层民众们的生活!Ifcanpromote the governmentlegislationto safeguardtheirinterests, was better! ”
如果能够推动政府立法来保障他们的利益,就更好了!”Who the flickeringpersonfearedwho? FranzletsEdward vonBownfieldin a few wordsis speechless, allpeopleknow that the Austriaadvantageneedsto reform, but how shouldreform?
忽悠人谁怕谁啊?弗朗茨三言两语就让爱德华-冯-鲍恩菲尔德无话可说,所有的人都知道奥地利需要改革,可是该怎么改革呢?
Everyone has the differentbenefitdemands, naturallyalsohad the differentreform programs, Franzwas simply smallby the retail, do not count on that a 16-year-oldkiddetermined the nationaldestiny.
每个人都有不同的利益需求,自然也有不同的改革方案了,弗朗茨干脆以小卖小,不要指望一名16岁的小屁孩来决定国家命运。
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