Celebrated the new year, LiuMaikehas delivered the completely redesignedelfcar(riage)blueprintpersonally, Feng Yuopenedlooked at the outward appearance, gave the thumbs-uptoLiuMaike.
过了年,刘迈克把重新设计的精灵车图纸亲自送了过来,冯宇打开看了一下外观,就冲着刘迈克伸出大拇指。Has not despisedthem, thisvehicledesignalso is really attractive. Alsolooked atsomerelatedparameters, the reserveboxhas also increased, the back rowchairchangesdismantable, when the time comescanmakeaccording tomeaning of vehicle owner, is very convenient.
真没小看他们,这车型设计的还真是漂亮。又看了一些相关的参数,后备箱也变大了一些,后排的座椅改成可拆卸,到时候可以按照车主的意思自己弄,很方便。Everybodyhas circulated for perusalartistic image, thinksverygood, has not thought that the car(riage) can also designthis. Theirconfidenceincreases, looks atfrom now ontimeisthismodel of car(riage), cansellmuch, that the duties of this year's150,000sales volumes, couldbe accomplished!
大家传阅了一下效果图,都觉得很不错,没想到车还能设计成这样。他们信心大增,看来今年光是这款车,都能卖出去不少,那今年150000台销量的任务,或许能完成了!„KingTaiwei, prepares, startsto drum up supportfor our elves!”Feng Yusaidto the carprojectdirector.
“王泰维,准备一下,开始为我们这款精灵造势!”冯宇对汽车项目总监说道。
......
……Yearlater, everybodygoes to work, efficiencyis notspeciallyhigh, has not come outfrom the atmosphere of new year's celebration, after allat this timedid not have in January.
年后,大家上班,效率都不是特别高,还没从过年的气氛中出来呢,毕竟此时还没出正月呢。Manypeopleindrinking teato readnewspaper, butseveralwords on newspaper, attractedthem.
很多人都在喝茶看报纸,而报纸上的几句话,把他们都吸引住了。„Othershavesmallcar, do youwantto buy?”
“别人都有小汽车,你想买吗?”„If the monthly salaryover2000, canbuy the car(riage), youwill buy?”
“如果月薪过2000,就能买车,你会买吗?”„A car(riage) more than 20,000, do youbelieve?”
“一辆车20000多,你相信吗?”Writingso forth, has evokedeverybody'scuriosityall of a sudden. Theyturnbackward, discovered that anythingdoes not have. Thiswhat, are thesethreeissues, what?
诸如此类的文字,一下子勾起了大家的好奇心。他们向后翻,发现什么都没有。这什么啊,就这三个问题,算是什么?Also a car(riage) more than 20,000, thatdroveseveralyears of second-hand vehicle. The monthly salary2000canbuycar(riage), you must be joking! Thesebuy the car(riage), whichis not the monthly salary over 5,000-6,000, but must accumulatefor a long timemoney. The majoritybuys the car(riage), isBoss, inferiorly is also the unitorCorporationleadership.
还一辆车20000多,那得是开了几年的二手车啊。月薪2000就能买的起车,开什么玩笑!那些买车的,哪一个不是月薪五六千以上,还要攒好久的钱呢。大部分买车的,都是老板,最次也是单位或者公司领导。Monthly salary2000, even if leadership, is a group leader, suchpersonrodemotorcycleto be good, but alsowantsto drive?
月薪2000,就算是领导,也就是个小组长吧,那样的人骑摩托车就不错了,还想开车?For one week, one editions on manynewspaper, arethesethreeissues, person who hadnot being able to bear, telephonesinquiredto the newspaper officethatthisisanymeaning.
连续一个星期,好多报纸上的某一版,就是这三个问题,已经有忍不住的人,打电话给报社询问,这到底是啥意思。
The reply of newspaper officeis, intwodays of newspaperwill have explainedthatpleasepatientlywait.
报社的回答是,过两天报纸上会解释,请耐心等待。In two days , the page layoutchanged, a picture of car(riage), occupied the full page, looks atthiscar(riage), the outward appearance is very adorable, is very attractive, absolutelydoes not haveothercar(riage)sto look likethatserious, actuallyveryyouthfashion.
过了两天,果然,版面更改了,一辆车的图片,占据了整版,看这辆车,外观真的很可爱,很漂亮,完全没有其他车看起来那么严肃,倒是很青春时尚。Firstdayispositive, the next dayisside, thirddayisbehind, fourthdayoverlooks, followingseveraldaysare the pictures in car(riage).
第一天是正面,第二天是侧面,第三天是后面,第四天是俯视,接下来几天又是车内的图片。Manypeoplelooked, originallywas the caradvertisement, butwhichcar(riage)businessbrainwas so remnant, yourpictureput togetherdirectlyon the line, a day a picture, thisdid not waste the advertising expenditure.
很多人看出来了,原来是汽车的广告,不过哪家车企这么脑残,你图片直接放在一起不就行了么,一天一张图片,这不是浪费广告费么。Howevertheyhad not actually discoveredthatas ifevery daysees the picture, somecuriosities, becauseis not redundant, they are really also willingto look. If a chart, let alonesuchmade for oneweek, threedaystheylookedto suffice.
但是他们却没发现,似乎每天看到图片,都有些新鲜感,而且因为不是重复的,他们还真愿意看。如果是一张图,别说这么弄一个星期了,三天他们就看够了。Theyknew, thismodel of car(riage)called the elf, the car(riage)signwastwolettersfoldsin the same place, was notattractively, butwas very easyto remember, the head of elfPinyinwrote the letter.
他们都知道了,这款车叫精灵,车标是两个字母叠在一起,算不上好看,但很容易让人记住,精灵拼音的首写字母么。Againin two days, theysee, thismodel of car(riage)unexpectedlyis the Bing City Machinery Corporationmanufacture, doesn't thatproduceSong River signcarCorporation? Year ago the newsalso reported that said that isfirstexits the carChinacar(riage)business, but also the technology exportgaveRussia.
再过了两天,他们才看到,这款车竟然是冰城机械公司制造的,那不是生产松江牌汽车的公司吗?年前新闻还报道了,说是第一家出口汽车的华夏车企,还技术输出给俄罗斯了呢。
Is thisnew car that theirCorporationpromotes? Alsoright, designattractiveness of such, only thentheirCorporation, looked atotherCorporationdesignsthatcar(riage), looks likealwaysspiritless.
这是他们公司推出的新车?也对,设计的这么漂亮,也只有他们公司了,看其他公司设计的那车吧,看起来总是死气沉沉的。Manypeoplestartto turn the beforehandnewspaper, abovesaid that whatis coming, a car(riage) more than 20,000, saidisthiscar(riage)? Smallcar, more than 20,000? Thisis impossible!
很多人又开始翻之前的报纸,上面说什么来着,一辆车20000多,说的就是这辆车?小汽车,才20000多块?这不可能!Somecar(riage)businessalsonotedthisnews, otherCompanypromoted a model of new car, theynaturallymustpay attention, everybody was also the competitive relations.
一些车企也注意到了这个新闻,别的企业推出一款新车,他们当然要关注,大家也是竞争关系么。At firsttheyalsovery muchdisdain, thinks that the initialwriting, is usedto attract the attention, has saying that but also is very successful. Butmustsay that a car(riage) more than 20,000, thatis how possible!
开始他们也很不屑,认为最初的文字,就是用来吸引眼球的,不得不说,还挺成功的。但要说一辆车20000多,那怎么可能啊!Mayfollow close on, the price of thiselfwas labelled, startledexplodes the retail price, 29,900Yuan!
可紧跟着,这款精灵的价格就被标注了出来,惊爆零售价,29900元!Is less than30,000, thisprice, but also was really startledhas explodedallpeople!
真的不到30000块,这个价格,还真是惊爆了所有人啊!
If the placesmallfactorymanualassembly, thattypekasound, but alsobraves the ashin all directions, andputs in orderon the car(riage) of coming to anchoris so cheaptheyto believe that however the Bing City Machinery Corporationcar(riage), is the quality of becoming famousis good, robust, theycannotabsolutely the self-destructionadvertisement.
如果是地方小厂子自己手动组装的,那种开起来咔啦咔啦响,还四处冒灰,且一整就抛锚的车这么便宜他们信,但是冰城机械公司的车,是出了名的质量好,皮实,他们绝对不会自毁招牌。
Is thiscar(riage), really29,900Yuan?
难道这辆车,真的是29900元?Possiblysoto be how cheap, the retail priceis so cheap, does the business agentwantto make money? Can Bing City Machinery Corporationmake money? Theircostsonly then20,000over?
怎么可能这么便宜,零售价这么便宜,那代理商要不要赚钱?冰城机械公司要不要赚钱?他们的成本难道只有20000出头吗?
More than 20,000dollars, canmakesmallcar? Performancedefinitelyspecialdregs, absolutelyspecialdregs!
20000多块钱,就能造出来小汽车了?性能肯定特别渣,绝对特别渣!
But when traveling scheduleparameterexposes, theyare shocked.
可当行程参数展露出来的时候,他们惊呆了。1.0 Tsendingmotor, the powerwas equalto the car(riage) of 1.3 Ldisplacement. Although the vehicle typeis petite, butinner space is really not small. The maximum speedcanachieve125to step, fiveshifts, have the coldhotair conditioningunexpectedly!
1.0T的发动机,动力相当于1.3L排量的车了。车型虽然娇小,但内部空间还真不小。最高时速能达到125迈,五个档位,居然还有冷热空调!Some otherperformance parameters, allshowedthat the performance of thiscar(riage), is not unexpectedly worse than Xiali, evenis better.
还有一些其他性能参数,无一不显示,这辆车的性能,竟然比夏利也不差,甚至更好。At this time, on the televisionalsostartedto broadcast the elf the advertisement, twoyouthmen and women, have shared a parking spot, the connection of expression, as ifindicates that hadanystory.
这时候,电视上也开始播放精灵的广告了,两个青年男女,共用了一个停车位,眼神的交汇,似乎预示着发生了什么故事。
The messageis: Song River -elf, the first choice of young people, inmylife the firstmodel of car(riage)!
广告词是:松江-精灵,青年人的首选,我人生中第一款车!In the life the firstcar(riage)these words, stimulatedmanypeople. Manyyoungster, wantto buy the car(riage)actually, but a car(riage)cheapalsotakes100,000, theycannot bear.
人生中第一款车这句话,刺激了很多人。很多年轻人,其实也都想买车,可一辆车便宜的也要100000块,他们根本负担不起。Butwas now good, a car(riage) of less than30,000dollar, ifwith the car loan, 10,000dollarscandrive away, in January the repaymentsare less than1000, twoyearspay off, but also are really the monthly salary2000canbuy the car(riage).
但现在好了,一辆不到30000块钱的车,如果用车贷的话,10000块钱就能开走,一月还款不到1000块,两年还清,还真是月薪2000就能买车啊。Thisall of a sudden, manyyoungsterintentmoved, moreoveras ifthismodel of car(riage), but alsoreceives the girlto likevery much, drivesthiscar(riage), samecanpicking up girls!
这一下子,很多年轻人都更加意动了,而且似乎这款车,还很受女孩子喜欢,开这车,一样可以泡妞啊!Do not look that thismodel of car(riage)is cheap, butbrandis hard, the childbrand of Bing City Machinery Corporation, is a factoryproduceswithSong River car.
别看这款车便宜,但牌子硬啊,冰城机械公司旗下的子品牌,跟松江汽车是一个厂子生产的。Song River - has glorylistened? The selling price1.08 million, needto be set to be able to buyahead of time!松江-荣耀听过没有?售价1080000,需要提前预定才能买得到呢!Let alonethisCorporationcar(riage)orexport products, andstillconstructed the joint venture plantinMoscow, wasin the Chinacar(riage)business the strengthis strongest, thiscar(riage)bought, definitelyfelt relieved.
更何况这家公司的车还是出口产品,并且还在莫斯科建造合资工厂了,是华夏车企中实力最强的,这车买回来,肯定放心。Abovedid not say, samecanenjoy the post-sale serviceto the Song River carsale point, thatexplained the failure ratewithSong River carsamelow.
上面不是说了,一样可以到松江汽车的销售点享受售后服务么,那就说明故障率跟松江汽车一样的低。WhyFeng Yumustsoadvertize, oneisbecause the production linestilldebugsin the re-equipping, has not startedto produce the elf, another, slowlyis hangingeverybodyappetite, step by step, making the peoplepay attention toelfmodel of car(riage).冯宇为什么要如此做广告呢,一个是因为生产线还在改装调试呢,还没有开始生产精灵,另外一个,就是慢慢的吊着大家胃口,一步步的,让人们关注到精灵这款车。Nowlooks like, theysucceeded!
现在看来,他们成功了!Every day the appointments of various4 Sshopslooked that the car(riage)telephoneis unceasing, moreovergoes on the marketfirstday is also not the weekend, solddozens, thiscar(riage)this year'ssales volume, couldgiveeverybody a bigpleasant surprise!
每天各4S店的预约看车电话不断,而且上市第一天还不是周末呢,就卖出去了几十辆,这款车今年的销量,或许能给大家一个大大的惊喜!
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