EG :: Volume #10

#972: Disparity( asked to subscribe asks ticket)

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Only the media advertisement, is certainly insufficient. Feng Yu has arranged some people, is opening Song River in the major cities - elf, goes in the main road, particularly early late peak time. 只有媒体广告,当然不够。冯宇安排了一些人,在各大城市开着松江-精灵,在主干道行驶,尤其是早中晚高峰时期。 Sits the public transportation coming and going to work, or rides the person of motorized coming and going to work, can always on the road see that a elf rolls by, they discovered that this car(riage) is very attractive, very much envies, even has had the purchase desire. 很多坐公交上下班,或者骑摩托上下班的人,总能在路上看到一辆精灵驶过,他们发现,这辆车真的很漂亮,都很羡慕,甚至产生了购买欲。 After the major public transportation sites pasted on Song River - the playbill of elf, to the 4 S shop looked that the person of car(riage) were more. 当各大公交站点等贴上松江-精灵的海报后,到4S店看车的人更多了。 Is less than 30,000, can buy a sedan car, this before, they can only think these tattered second-hand vehicles. This is brand-new, and Bing City Machinery Corporation production! 不到30000块,就能买一辆小轿车,这在之前,他们只敢想那些破烂的二手车。这可是全新的,并且还是冰城机械公司生产的！ Elf model of car(riage), has redefined the concept of private car, the private car, is the transportation vehicle that is used to ride instead of walking, mainly goes on a journey for the convenience. The outward appearance fashion, the color is bright, the energy-efficient province oil, economical becomes the elf main selling point, these selling points, stimulated other car(riage) business. 精灵这款车,重新定义了私家车的概念,私家车,就是用来代步的交通工具,主要就是为了方便出行。外观时尚,色彩鲜艳,节能省油,经济实惠成为精灵最主要的卖点,这些卖点,也刺激了其他车企。 China not this type of mini truck? Already had, Otto, in the early 90's, started to produce, what a pity has sold not, the technology was backward, the contour was awful, the quality was ordinary, has not propagandized. But is this, Otto may several factories produce, but has one to guarantee gains slightly, other lose money completely. 华夏没有这种微型车吗？早就有了,奥托啊,90年代初,就开始生产,可惜一直卖的不咋地,技术落后,外形糟糕,质量一般,还没有宣传。但就是这样,奥托可还是有好几家厂子在生产呢,不过只有一家能保证微微盈利,其他全部是亏损的。 When they plan to give up this model of mini truck, they saw the success of elf. Similarly is the mini truck, is the elf so why popular? 就在他们打算放弃这款微型车的时候,他们看到了精灵的成功。同样是微型车,为什么精灵就这么受欢迎呢？ Executive of Otto four factories gather together meets, research factory future development. 奥托四个厂子的老总聚在一起开会,研究厂子未来的发展。 „Did others' mini truck compared with us late several years, why their sell?” “别人的微型车比我们晚了好几年,为什么他们的就好卖？” „Price, our car(riage)s must sell more than 60,000, others only sells more than 20,000.” “价格问题吧,我们的车要卖60000多块呢,人家的只卖20000多。” „Fart 20,000 do many, what with 30,000 have to distinguish? Buys the car(riage) also missed that 100? That is one laughs uproariously!” Saying that some people disdain, in words, but also is having the thick sour taste. “屁的20000多,跟30000有什么区别？买车的还差那100块了？那就是一个噱头！”有人不屑的说道,话语中,还带着浓浓的酸味儿。 Vehicle domain that they prepare to give up, others do, sells unexpectedly greatly. They sent for looking at that fiery/popular sales scene, did not say Capital City and Shanghai such municipality, in some cities of inland provinces, was many people in the consultation and purchase. Even if this enthusiasm passed, the elf that on that street runs are more, is a propaganda, the person of purchase are definitely more. 他们准备放弃的车型领域,别人一做,竟然大卖。他们派人去看了那火爆的销售场景,就不说京城、魔都这样的直辖市了,就算在内陆省份的一些城市,也是很多人在咨询和购买。就算这股热情过去了,那街上跑的精灵更多,又是一种宣传,肯定购买的人更多。 This elf, does not do well sale to this year over 40,000! But their Otto? 4000 do not have! 这款精灵,今年弄不好销售要超过40000辆！而他们奥托呢？4000都没有！ The people must die compared with the person, goods must throw compared with the goods! 人比人得死,货比货得扔！ „Old Wu, let alone the angry words, how we study to study the strong point of opposite party, develops our Otto, is not complains. Besides price, other reason?” “老武,别说气话,我们研究该如何学习对方的长处,发展咱们的奥托,可不是来抱怨的。除了价格,还有别的原因吗？” „Exterior design, their car(riage)s looked like attractive, before that the face, making person one eyes on the energy remember. Our vehicle types, the most major characteristics are ugly!” “外观设计,他们的车看起来漂亮了很多,那前脸,让人一眼就能记住。咱们的车型,最大的特点就是难看！” „Is propagandizes, has a look at others, the newspaper propagandizes for one month, the television advertisement, the radio commercial, the plane advertisement, is only the advertising expenditure, I looked that this year are least must invest 20 million, you said that their trolley can gain 1000? Can this sell 20,000 to return to the book?” “还有就是宣传吧,看看人家,报纸宣传一个月,电视广告、广播广告、平面广告等,光是广告费,我看今年最少就要投入20000000,你说他们一台车能赚1000块吗？这得卖20000台才能回本吧？” „?” “还有吗？” „Naturally also had, has a look at others marketing channels, was the Song River car 4 S shop over 100? We can, absolutely not have, such several sale points, but also in the corner, some where people pays attention.” “当然还有了,看看人家的销售渠道吧,松江汽车的4S店超过100家了吧？我们能,根本就没有,就那么几个销售点,还在角落里,哪儿有人注意啊。” „I to thought that the performance is also a big disparity, their sends the motor technology, we cannot compare , is that performance, stronger than Xiali? Could with Fukang side by side.” “我到是觉得性能也是一大差距,他们的发动机技术,我们真比不上,那性能,比夏利还强吧？或许能跟富康比肩了。” Xiali with Fukang, is on street one of the most common vehicle types, because they are one of the present three big rental cars, is called Huang Chong the big yeast. 夏利跟富康,也是街上最常见的车型之一,因为他们是现在三大出租车之一,还有一个是被称为黄虫的大发面的。 Was saying was saying, several people were silent, the technological gap is the biggest mechanical damage. If they have such good technology, that other disparity can find the way to level. 说着说着,几个人都沉默了,技术差距才是最大的硬伤啊。如果他们有这么好的技术,那别的差距都能想办法抹平了。 Several leadership think, starts to start from the simplest contour, if can the cost reduction be better, perhaps otherwise their four factories, really wanted yellow 2-3. 几位领导想了想,还是从最简单的外形开始下手吧,要是能降低成本就更好了,否则他们四个厂子,恐怕真的要黄两三个了。 ...... …… „Why technologies division eats, takes a look at others Bing City Machinery Corporation, every year has the new vehicle type to promote, can't you design a model of new car to come out? Always said that has had a thorough understanding of foreign technology, that is not useful, has bought others' technology? Does that want you to do?” Shanghai car Chief Niu was exclaiming to Corporation Head Technician. “技术部门都干什么吃的,瞅瞅人家冰城机械公司,每年都有新车型推出,你们就不能设计一款新车出来？总是说吃透了外方的技术,那有个屁用,难道以后一直买别人的技术啊？那要你们干什么？”魔都汽车的牛总对着公司的总工吼道。 „We can also launch new vehicle type, but does not have any competitive power. A model of new car, must always propagandize? Moreover does the production line need to adjust? Also can at least externally out of the ordinary? Last year we have designed a model of new car, was not reduced directly!” Head Technician suffering from injustice saying. “我们也可以推出新车型,但没什么竞争力啊。一款新车,总是要宣传的吧？而且生产线要调整吧？还要至少在外观上与众不同吧？去年我们设计了一款新车,不是直接被砍掉了！”总工委屈的说道。 We are sending motor to research and develop the above progress, isn't the result? Other related technologies, haven't we progressed? 我们在发动机研发上面的进步,难道就不是成绩吗？还有其他相关的技术,我们难道没有进步吗？ Always said that, compared with Bing City Machinery Corporation, research and development expense many that others invest every year, three R &\; D centers, can cooperate. We, did not say, but also compared with others small, funds is always insufficient. Doesn't have money to make us study? The experiment cannot do! 总说跟冰城机械公司比,人家每年投入的研发费用多少啊,还有三个研发中心,相互之间还能合作。我们呢,就一个不说,还比人家的小,经费总是不足。没钱让我们怎么研究？实验都做不起！ „You are always well-founded. Ok, was disinclined to say you. I asked you, this elf, making you buy to disassemble to study, can we make? How many does the cost want?” “你总是有理由。算了,懒得说你。我就问你,这款精灵,让你们买回来拆开研究了吧,我们能造出来吗？成本要多少？” „In line triplex sent motor we unable to make, the turbocharger technology, we did not have, if we produced this type of mini truck, the cost most little took over 40,000, the performance was also not as good, to have no way with them to capture the market.” “直列三缸发动机我们就造不了,还有涡轮增压技术,我们也没有,我们要是造这种微型车,成本最少要40000块以上,性能还要差一些,根本没法跟他们抢市场。” The cost takes 40,000, that is Bing City Machinery Corporation falls the cost to more than 20,000? one-third disparities, are not good to level. 成本要40000块,那冰城机械公司是怎么将成本降到20000多的？1的差距,不是那么好抹平的。 „Ok, this year or the Lord pushes Australian A6, your technical department must try hard, this year's research and development expense doubles, if cannot promote our car(riage), I process you!” Chief Niu agitated waving. “算了,今年还是主推澳迪A6吧,你们技术部也要努力,今年的研发费用增加一倍,要是再不能推出我们自己车,我就处理你！”牛总烦躁的挥挥手。 Ma Dan, should make that Li Mingde rampant this year! 麻蛋,今年又该让那个李明德嚣张了！ Thinks in them, elf only then this model of most inexpensive car(riage) time, the elf promotes a model of 49,900 Yuan car(riage), the contour is slightly different, interior decoration attractive, and is the automatic files! 就在他们以为,精灵只有这款最廉价车的时候,精灵又推出一款49900元的车,外形略有不同,内部装饰更加的漂亮,并且是自动档的！ This is the China independently developed first automatic files passenger vehicle, this, crushed other car(riage) business to pursue the Bing City Machinery Corporation dream once more, originally among them the technology, the disparity so was unexpectedly big! 这是华夏自主研发的首款自动档轿车,这一下,再次击碎了其他车企想要追赶冰城机械公司的梦,原来他们之间的技术,差距竟然这么大啊！ Those who make them unable to think, such good technology, applies on the inexpensive vehicle unexpectedly. However has also proven, the cost of this technology is not low, has not looked at the selling price high 20,000. 更让他们想不到的是,这么好的技术,竟然应用在廉价车上。不过也证明了,这项技术的成本不低,没看售价高了20000块么。 Actually this is also Feng Yu their strategies, not only raised the sale price of elf car(riage), experimented the automatic files technology, pushes the going abroad mysterious automatic files to prepare for the end of the year. 其实这也是冯宇他们的策略,不但提高了精灵车的身价,同时也试验了自动档技术,为年底推出国奥自动档做准备。 After this automatic files elf announced listing, immediately received many attention, but in the future, is this model of car(riage) is called two? Milk? The car(riage), naturally, these are something to be talked about later. 这款自动档精灵宣布上市之后,顿时受到了更多的关注,而未来,这款车更是被称为二?奶?车,当然,这些都是后话。 ...... ……
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