EG :: Volume #9

#875: Cannot pat

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„Yo, Chief Feng, the infrequent visitor, you for a long time did not come here.” Manager Jia saying with a laugh. “哟,冯总,稀客啊,你可是好久都不来我这儿了。”贾台长笑呵呵的说道。 „You knock it off quickly, after your this becomes the station manager, always not in office/bureau. The cigar of Cuba, brings to you specially, is all right to pull out is playing.” Feng Yu is working as Secretary Jia the surface of station manager, throws the cigar on the table. “你快拉倒吧,你这当上台长之后,也总不在办公室啊。喏,古巴的雪茄,特意给你带的,没事儿抽着玩吧。”冯宇当着贾台长秘书的面,就把雪茄扔在桌上。 This thing is not really gold/metal silver, is not good to calculate the value, even if were looked up to be also all right, among the friends gives a small gift, what issue has? Naturally, Feng Yu can deliver, definitely is best, or is most expensive! 这东西不是真金白银,不好计算价值,就算被查出来也没事,朋友之间送点小礼物,有什么问题？当然,冯宇能送出来的,肯定都是最好的,或者说是最贵的！ Manager Jia has not rejected, with a laugh receives: „Can pull out to the cigar that Chief Feng delivers, really had the face.” 贾台长也没拒绝,笑呵呵的收起来:“能抽到冯总送的雪茄,真是太有面子了。” Tomorrow must start next year advertisement tender to meet, does not need to ask that he also knows, Feng Yu definitely is discusses the matter of purchase advertisement. This Feng Yu came personally, looks at Biao King the position? 明天就要开始明年的广告招标会了,不用问他也知道,冯宇肯定是来谈谈购买广告的事儿。这次冯宇亲自来了,难道是瞄上了标王的位置？ Really, Feng Yu opens the mouth saying: „Manager Jia, I do not beat around the bush, this year's advertisement, I must. Also, same, Kang Shuaifu, Pepsi Cola, Coca Cola, Motorola, Nokia and Ericsson add on Japan Company, advertisement time interval that they bid, I all bought!” 果然,冯宇开口说道:“贾台长,我也不绕弯子了,今年的广告,我多要一点。还有,同一、康帅傅、佰事可乐、可口可乐、摩托罗拉、诺基亚、爱立信加上岛国企业,他们投标的广告时段,我全买了！” Manager Jia gripped the hand of cup to be out of control to shake: „These Corporation participate in the advertisement time interval of bid, did you all buy? Chief Feng, haven't I misunderstood?” 贾台长握住杯子的手禁不住抖了一下:“这些公司参与投标的广告时段,你全买了？冯总,我没听错吧？” These many Corporation, management product type is also different, international big Corporation, that bid amount can lower, Feng Yu actually said that has bought, he this is the preparation spends how much money this year! 这么多公司,经营的产品种类也不同,还有国际化的大公司,那投标金额能低了吗,冯宇竟然说都买了,他今年这是准备花多少钱啊！ „This matter, will I crack a joke? No matter they bid amount many, so long as were they have been selected, I increased price 5%. Manager Jia, this year's advertising expenditure, will definitely reach a historical peak.” Feng Yu said with a smile. “这种事儿,我会开玩笑吗？不管他们投标金额多少,只要是他们中标了,我加价5。贾台长,今年的广告费,肯定会达到一个历史巅峰。”冯宇笑着说道。 Last year Qin Chi by 66.66 million became Queen Biao, one year of sales revenue, topped 900 million Yuan. China is a wines consuming country, particularly now, the people are familiar with on the liquor table discuss the business, discussed the business, naturally must drink the famous name wine! 去年秦池以66660000成为标王后,一年的销售收入,突破了900000000元。华夏是一个酒类消费大国,尤其是现在,人们习惯在酒桌上谈生意,谈生意,当然要喝名酒了！ Tastiness secondary, more importantly drinks this liquor to the customer, has the face! 好不好喝是次要的,重要的是给客户喝这个酒,有面子！ According to the history of previous generation, this year Qin Chi cocktail party again win king, and advertising expenditure compared turned about five times last year! Yang Tai advertisement Biao King, entered a blind time. All merchant superstitious believing, so long as becomes Biao King, the product will sell, can gain one greatly. 按照前世的历史,今年秦池酒会再夺标王,且广告费较去年翻了将近五倍！央台的广告标王,进入了一个盲目时代。所有商人都迷信的认为,只要成为标王,产品就会非常好卖,就能大赚一笔。 But the genuine advertisement delivery amount, must depend on to Company own reasonable appraisal, for example Wind & Rain Brand humidifier and super electric fan, do not plan to continue to advertize this year. Even if advertizes, even if becomes Biao King, the profit that gets is not proportional with the delivery of advertisement, owes obviously. 但真正的广告投放金额,是要取决于对企业自身的合理评估,比如风雨牌加湿器和超级电风扇,今年就不打算继续做广告了。即使做广告,即使成为标王,获得的利润也跟广告的投放不成正比,明显是亏的。 In any case domestic humidifier and super electric fan also on Wind & Rain and Yadu two brands, but Yadu has not planned to advertize crazily, Wind & Rain Appliances naturally does not need, the market is they divides, is still Wind & Rain Brand occupies the big end. 反正国内的加湿器和超级电风扇也就风雨和亚都两个品牌,而亚都也没有打算疯狂做广告,风雨电器自然也不需要,市场还是他们分,依然是风雨牌占大头么。 Also, at this time the main profit origin area of humidifier and super electric fan, is the European and American market, the domestic proportion, was getting more and more low. 再说了,此时加湿器和超级电风扇的主要利润来源地区,是欧美市场,国内的占比,已经越来越低了。 However this year's cell phone, cordless telephone, new Song River motorcycle, new Song River car, Bing City drugs manufacture recently launched „good throat including piece” and other new medicines, needs the advertisement with emphasis, Wahaha, Jianlibao, happy lang must advertize to propagandize for the new product, the demand of Feng Yu to advertisement, is truly big. 但是今年的手机,无绳电话,新款松江摩托车,新款松江汽车,冰城制药新推出的“好嗓子含片”等新药,都需要重点打广告,还有乐哈哈、健力宝、喜之郞等也要为新产品做广告宣传,冯宇对广告的需求量,确实非常大。 If MP3 can get down this year, or was the DVD technology was completely mature, or was repeater must go on the market, this needs to advertize, when the time comes happen to can cut. 如果今年MP3能下来,或者是DVD技术完全成熟了,又或者是复读机要上市,这都需要做广告,到时候正好可以切换。 Although China on star channel were many, but at least in several years, the Yang Tai advertisement effect, is the incomparable great strength, is the China best advertising channel. 虽然华夏的上星频道多了很多,但至少在几年内,央台的广告效果,还是无比的强大,是华夏最好的广告宣传渠道。 ...... …… „The did figure that Chief Feng, you reported that somewhat lower?” Li Jing Wei asked. The advertisement time interval auction started, was same as the past, what with was the dark sign auction. Some Li Jing great doubts, Chief Feng said obviously this year's advertising expenditure will compare will have a very big growth last year, digit how he filled , was the same with last year? “冯总,你报的这个数字,是不是有些低了？”李京伟问道。广告时段拍卖开始了,还是跟以往一样,采用的是暗标拍卖。只是李京伟有些疑惑,冯总明明说今年的广告费较去年会有一个很大的增长,怎么他填写的数字,跟去年一样呢？ Zong Qingxian held Li Jing Wei, hints him not to need to ask. Chief Feng relates well with Yang Tai Manager Jia, Zong Qingxian has profound understanding. So long as is the advertisement time interval that Chief Feng buys, then the advertisement content trades casually, others have the advertisement to be contrary, after taking, first asked Feng Yu to want, the price was also preferential. 宗庆先捅了捅李京伟,示意他不用问。冯总跟央台的贾台长关系有多好,宗庆先可是深有体会。只要是冯总买下来的广告时段,那么广告内容随便换,别人有广告违规的,拿下后,第一个问冯宇要不要,价格也都非常优惠。 Wahaha therefore, has taken some advantages. 乐哈哈因此,也占了一些便宜。 This Chief Feng comes personally bid advertisement, Zong Qingxian believes that so long as is Chief Feng wants, is selected finally, certainly is he. 这次冯总亲自过来投标广告,宗庆先坚信,只要是冯总想要的,那么最终中标的,就一定是他。 Felt the vision of not far away several people, Zong Qingxian turns head to shoot a look at one. Snort, your how many stuck together, thinks that can capture the market? Chief Feng said that in Yang Tai, an advertisement do not want to buy! 感受到不远处几个人的目光,宗庆先回头瞥了一眼。哼,你们几家抱团了,以为就能抢下来市场？冯总可是说了,你们在央台,一个广告也别想买得到！ „Is selected Company Jianlibao Group, the selected amount 10.5 million.” “中标企业健力宝集团,中标金额10500000。” Li Jing Wei stares the big eye, what's the matter, he noticed a moment ago obviously Chief Feng is 8.88 million that writes, read to turn into 10.5 million? 李京伟瞪大眼睛,怎么回事,刚才他明明看到冯总是写的8880000,怎么念出来就变成了10500000？ That side Kang Shuaifu vice-president makes an effort a hammer fist, real TM is bad luck, thinks that bid 10.01 million to be high enough, has not thought of Jianlibao unexpectedly also such master stroke, almost, 5%! 那边康帅傅的副总用力一锤拳头,真TM倒霉,以为投标10010000就足够高了呢,没想到健力宝居然也这么大手笔,就差一点点,5都不到！ After five minutes, another advertisement of tender announced the result, was selected Company is the Wahaha group, the selected amount, similarly wrote down Feng Yu was higher. 五分钟后,又一个标段的广告宣布结果,中标企业是乐哈哈集团,中标金额,同样比冯宇写下来的高了一些。 Has beaten the breast and stamped the feet this feedback to the same head, saw that Kang Shuaifu bid Failed a moment ago, he has raised the psychological price, how to be robbed? 这回轮到同一的负责人捶胸顿足了,看到刚才康帅傅投标失败,他已经上调心理价位了,怎么还是被抢走了？ Especially robs their advertisement time interval, is Wahaha this match, made them depressed. 尤其是抢走他们广告时段的,还是乐哈哈这个对手,就更让他们郁闷了。 The Pepsi Cola has bid an advertisement time interval, had been patted by Wahaha, Coca Cola bids an advertisement time interval, finally was taken by Wahaha again. 佰事可乐投标了一个广告时段,被乐哈哈拍了下来,可口可乐又投标一个广告时段,结果再次被乐哈哈拿下。 Kang Shuaifu bids one, was selected Company finally is not Wahaha and Jianlibao, turned into the Bing City pharmacy group. 康帅傅又投标一个,中标企业终于不是乐哈哈和健力宝了,变成了冰城制药集团。 When sits together these four Company represent looks indifferently, actually sees Zong Qingxian they self-satisfied smiling. Possibly so is not skillful, in this definitely has the trick! 当坐在一起的这四家企业代表冷眼看过来的时候,却看到宗庆先他们正得意的笑呢。没可能这么巧,这里面肯定有猫腻！ But similarly depressed also has these Japan Company, they do not know that what's the matter, as if special back, several bids, suffer defeat today completely, not only their Corporation, is all Japan Company cannot be selected probably completely. 而同样郁闷的还有那些岛国企业,他们不知道怎么回事,今天似乎特别的背,几次投标,全部败北,不只是他们公司,好像是所有岛国企业全部没能中标。 This is the discrimination, this matter, must pass outside ~ hands over the unit to protest! Our both countries have not signed that many cooperation agreements, your this is the breach of contract! 这是歧视啊,这件事,必须通过外~交部进行抗议！我们两国不是签订了那么多互助协议了么,你们这是违约行为！ But mobile communication Company from Europe and North America, does not have one to be selected. They discovered that the China communications market is on the rise, the preparation puts in an advertisement much, good to fire the brand, captures the China market share, but, why hasn't an advertisement been selected now? 而来自欧洲和北美的移动通信企业,也没一个中标的。他们发现华夏的通信市场正在兴起,准备多投放一点广告,好将品牌打响,占领华夏市场呢,但现在这是怎么回事,为什么一个广告都没中标？ Moreover announced selected Company that why is Wind & Rain Electronics, Aihua Electronics, Wind & Rain Appliances and Aihua Appliances what? 而且公布出来的中标企业,为什么都是风雨电子、爱华电子、风雨电器、爱华电器什么的？ Is this really only the coincidence? 这真的只是巧合吗？ When auction ended in the morning, before news broadcast , after that first advertisement time interval has laid out 330 million sky-high prices, the auction stops adjourning temporarily, waits to continue in the afternoon. 当上午拍卖会结束前,新闻联播前那个第一广告时段拍出了330000000的天价后,拍卖会暂时中止休息,等下午继续。 Feng Yu they set out to leave, passed by Kang Shuaifu and other Company representatives the time, Li Jing Wei said in a soft voice: „Some Corporation advertisements cannot pat, is really pitiful!” 冯宇他们起身离开,路过康帅傅等企业代表旁边的时候,李京伟轻声说道:“有些公司一个广告也拍不下来,真是可怜啊！” Kang Shuaifu and other Company the representatives were hot, looked at the Li Jing great their expression, has clearly gotten up to any tricks. This matter must appeal that must make Yang Tai give a view! 康帅傅等企业的代表火了,看李京伟他们的表情,分明就是做了什么手脚。这事必须要申诉,要让央台给个说法！
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