EG :: Volume #9

#872: New market that difficult to open

LNMTL needs user funding to survive Read More

„Fu brother, relation how?” Feng Yu returned to the US already one week, was staying in Seattle, happy went to Microsoft to saunter, but also found time to look at two NBA to compete, the rain person Camp's playing a ball game way, ornamental was too full! “付兄,联系的怎么样了？”冯宇回米国已经一个星期了,在西雅图呆着,高兴了就去微软转悠转悠,还抽空去看了两场NBA比赛,雨人坎普的打球方式,观赏性太足了！ However Feng Yu is also all right is all right completely, he has been waiting for the Fu Guangzheng news, the Wind & Rain cell phone, landed the US market. Naturally, Fu Guangzheng trade Corporation that entrusted. 不过冯宇也没事完全没事儿,他一直在等付光正的消息,风雨手机,登陆米国市场了。当然,还是委托的付光正的贸易公司。 Cell phone, it can be said that electronic products, but is also different from VCD, because the consumers of cell phone are individual, but is not the family. 手机,可以说是电子产品,但跟VCD又不同,因为手机的消费人群是个人,而不是家庭。 Fu's marketing channel US, nothing but is some distributors, this inside has the retailing telecommunications electronics product, but does not have a strength to be formidable enough. 付家在米国这边的销售渠道,无非就是一些分销商,这里面有分销通信电子产品的,但没有一家的实力足够强大。 Moreover the US is the Motorola supreme headquarters, in the US, peak time, almost every ten cell phones, nine are Motorola, even if now, European and Japan brand has come, also is still the market share first brand, is overlord who deserves, is more invincible than in other markets. 而且米国这边是摩托罗拉的大本营,在米国,巅峰的时候,几乎每十部手机,就有九部是摩托罗拉的,即使是现在,欧洲和岛国的品牌进来了,也依然是市场占有率第一的品牌,是当之无愧的霸主,比在其他市场更加无敌。 Is capable of selling the distributor of cell phone, has pledged an extremely harsh condition, is not they do not give Fu the face, after all everybody cooperated for many years. 有能力销售手机的分销商,都开出了一个极其苛刻的条件,不是他们不给付家面子,毕竟大家合作多年了。 But they believe that now mobile telephone brand that many, top of the head also Motorola Corporation, Wind & Rain Brand cell phone, without any popularity, and does not have the advertisement promotion of big effort, will not have any sale. 但他们都认为,现在手机品牌那么多,头顶还有一个摩托罗拉公司,风雨牌手机,没有任何知名度,且没有大力度的广告推广,不会有什么销路。 They acknowledged that the Wind & Rain Brand cell phone contour is very attractive, but the function is not formidable. Because the Wind & Rain Brand cell phone is import good, after in addition pays tax, in price, even is inferior. 他们承认,风雨牌手机外形很漂亮,但功能并不强大。而且由于风雨牌手机是进口产品,加上税之后,在价格上,甚至处于劣势。 The Wind & Rain Brand brand, in the mobile communication domain, has very big disparity with Motorola. The function is similar, the price is inferior, definitely is unable the selling well. 风雨牌的品牌,在移动通信领域,跟摩托罗拉还是有很大差距的。功能差不多,价格处于劣势,肯定无法热销啊。 Since is one was doomed unable to sell many product, they must make the almost similar effort to retail, the natural condition wanted first year some. 既然是一款注定卖不了多少的产品,他们要花费几乎同样的心力去分销,自然条件就要高一些。 Sits shakes the head in Feng Yu opposite Fu Guangzheng, sighs: „It is not good, a condition we cannot satisfy, only if we lose money in business sell. But that is also useful, once has enraged Motorola, if they launch the price war, perhaps our cell phone cannot sell!” 坐在冯宇对面的付光正摇摇头,叹了口气:“不行啊,没有一家的条件咱们能满足,除非咱们折本卖。可那又有什么用呢,一旦激怒了摩托罗拉,他们要是发动价格战,咱们的手机恐怕一台就卖不出去！” Motorola as world mobile communication domain leadership, wants to ambush any new brand cell phone in the supreme headquarters, will not be absolutely difficult. King of Nokia Europe, is not inferior to Motorola in the US. 摩托罗拉身为世界移动通信领域的领导者,想要在大本营狙击任何一个新品牌手机,绝对不会太难。欧洲之王诺基亚,在米国不也远不如摩托罗拉么。 This ambushes Motorola to be different in China with Feng Yu. In the China mobile communications market, Motorola is also Boss . But Feng Yu by the native superiority, in addition some relationship networks and a lower price, the market that captures. In the US, which the Wind & Rain cell phone also has these superiority, these aspects, instead are the inferiority of Wind & Rain cell phone! 这跟冯宇在华夏狙击摩托罗拉不同。在华夏移动通信市场,摩托罗拉也是老大。而冯宇是以本土优势,加上一些关系网和更低的价格,才抢过来的市场。在米国,风雨手机哪儿还有这些优势啊,这些方面,反而是风雨手机的劣势！ „They think that which deficiencies we do have?” Feng Yu curious asking. “他们都认为我们有哪些不足之处？”冯宇好奇的问道。 „Product is unitary, the brand is not high, the quantity are not many, the advertising is insufficient, the price does not have the superiority wait / etc..” Fu Guangzheng is also very depressed, he has also tested, Wind & Rain Brand cell phone, quality really good. Moreover exquisite, the contour is attractive, the color is also very good, these shortcomings that but these dealers said that is also the facts. “产品单一,品牌知名度不高,供货量不多,广告宣传不够,价格没有优势等等。”付光正也很郁闷,他也试用了,风雨牌手机,质量真的不错。而且个头小巧,外形漂亮,颜色也很好,但那些经销商说的这些缺点,也都是不争的事实。 A promotion of model of new product is in itself not easy, do not say that is the new domain new product, the Wind & Rain Brand popularity, cannot add on too big busy. 一款新产品的推广本身就不容易,更不要说是新领域的新产品,风雨牌的知名度,帮不上太大的忙。 If Wind & Rain Brand becomes monk with the electric appliance, then Wind & Rain Brand this brand is a propaganda, but the take action machine, may not have many person of meetings to be willing to choose, not having the advertisement to propagandize, definitely won't sell. 如果风雨牌出家用电器,那么风雨牌这个品牌就是一种宣传,但出手机,可没有多少人会愿意选择,没有广告宣传,肯定卖不动。 But the output of Wind & Rain Brand cell phone is not high, the home must supply one batch, the quantity of itself the US supplying few. If advertizes for this reason, may be actually helpful to sales volume, but owes inevitably. 可风雨牌手机的产量就不高,国内还要供应一批,米国这边供应的数量本身就少。如果为此做广告,对销量倒是可能会有帮助,但必然是亏的。 Feng Yu lowers the head does not speak, this type of predicament, what to do he does not know should. 冯宇低着头不说话,这种困局,他也不知道该怎么办。 Saying of Fu Guangzheng indistinct(ly): „If we had factory to be good in the US, so long as we changed the contour slightly, can make several models of different cell phones, then the price also fell, can advertize massively, the promotion sales volume. At that time these dealers such harsh condition, they even on own initiative do not contact with us.” 付光正幽幽的说道:“如果我们在米国有工厂就好了,只要我们稍微更改一下外形,就可以弄出来几款不同的手机,然后价格也降下来了,可以大规模做广告,提升销量。那时候那些经销商就不会要这么苛刻的条件了,他们甚至会主动联系我们。” In the Feng Yu heart moves, puts up a factory in the US? 冯宇心中一动,在米国建厂？ This Feng Yu had already thought that but he also somewhat hesitates, the labor cost of US, may compared with domestic tall Duo, be also higher than Russia. 这个冯宇早就想过,但他又有些犹豫,米国的人工费,可比国内高多了,比俄罗斯也高很多。 Moreover just had discussed with Kirilenko, makes four to produce the electronic products in Eastern Europe the factory, the expenditure did not lower. Now the mobile handset market has not emerged, must arrive at about the millennium, is the mobile handset market erupts the time, then consecutively for ten years, the sales volume of cell phone in the growth, is the time that the smartphone starts. 而且刚刚跟基里连科商量过,在东欧弄四家生产电子产品的工厂,花费已经不低了。现在手机市场还未兴起,要到千禧年左右,才是手机市场爆发的时候,然后连续十年,手机的销量都在快速增长,接下来就是智能手机兴起的时代。 At this time put up a factory, was a little early? 这时候建厂,是不是有点早？ Sees Feng Yu to be indecisive, Fu Guangzheng somewhat was instead curious. Puts up a factory in the US or Canada, conforms to the economic efficiency one way. Although here labor cost cost is higher, but can actually reduce many tax revenues, reduces the transport expense, here market is so big, depends entirely on imports from China, cannot supply obviously. 看到冯宇犹豫不决,付光正反而有些好奇了。在米国或者加拿大建厂,是最符合经济效益的一种方式。虽然这边的人工费成本高很多,但却可以降低许多税收,降低运费等,这边市场这么大,全靠从华夏进口,明显供应不过来啊。 The China factory can cover Asia to be enough, covers population most places, Europe and America should put up a factory most cost-effective/worthwhile. 华夏工厂能覆盖亚洲就足够了,覆盖人口最多的地方,欧美还是应该建厂才最划算啊。 Must say that Feng Yu lacks the fund, Fu Guangzheng definitely does not believe. Said the Feng Yu that many Microsoft stocks only, on value how much money. Does not need to sell out, takes away the loan also to loan a lot of money. 要说冯宇缺少资金,付光正肯定不相信。单说冯宇那么多微软的股份,就值多少钱呢。不需要卖掉,拿去贷款也能贷到不少钱呢。 He is also thinking, if Feng Yu purchases or the newly-built factory in the US, he with ginseng one, many are good, he believes in any case can make money. 他还想着,冯宇要是在米国收购或者新建工厂,他跟着参一股呢,多少都行,反正他相信能赚钱。 „Fu brother, what do you have to relate in Brazil hardly?” Feng Yu asked. “付兄,你在巴西有什么硬关系吗？”冯宇问道。 Must put up a factory, the choice developing country compares cost-effective/worthwhile, because the labor cost will be very cheap, but the labor cost, pulls open one of cost primary causes. 要建厂,还是选择发展中国家比较划算,因为人工费会很便宜,而人工费,是拉开成本的主要原因之一。 Fu Guangzheng shakes the head: „Do you want to put up a factory in Brazil? I did not suggest such to do. The labor cost of Brazil is truly cheap, but the worker efficiency of Brazil is not high, moreover that national public security is too bad, the person who help not having the local area to have the power and influence, must suffer a loss absolutely. Do not count on that what diplomatic method/trick, Brazil's relations with the China is not quite good?” 付光正摇摇头:“你想在巴西建厂？我不建议这么做。巴西的人工费确实便宜,但巴西的工人效率不高,而且那个国家治安太差,没有本地有权势的人帮忙,绝对要吃亏。你也别指望什么外交手段,巴西跟华夏的关系并不太好吧？” Such looks like, must choose the public security to be good, place that but can also affect, that can only be the US. Waits, can in Canada, not forget Li Chaoren family's influence in Canada not to be small. 这么看来,要选择治安好的,还能影响到的地方,那就只能是米国了。等一下,可以在加拿大啊,别忘了李超人家族在加拿大的影响力可一点都不小。 „Fu brother, waits, I call to ask to Brother Kai, should he in Canada, some relations?” “付兄,等一下,我给锴哥打个电话问问,他在加拿大,应该有些关系吧？” Feng Yu decided that must run the factory in North America, at the worst once more factory stock mortgage loan. If only 1-2 factories, the fund influence cannot be too big. More importantly, can make the Wind & Rain cell phone earlier enter the US market, this is very important. 冯宇决定,还是要在北美开工厂,大不了再次将工厂股份抵押贷款。如果只是一两家工厂的话,资金影响不会太大。重要的是,能让风雨手机更早的打入米国市场,这点很重要。 In China, Feng Yu does not fear any world-class big Corporation, because that is China, in the nest horizontally is not the Feng Yu style, even if to the US, he must sit to the Boss seat on! 在华夏,冯宇不惧任何世界级的大公司,但因为那是华夏,窝里横可不是冯宇的风格,哪怕是到了米国,他也要坐到老大的位子上！ In Fu Guangzheng expression is somewhat disappointed, this is must cooperate with Li Zekai, that this had his anything matter. 付光正的眼神中有些失望,这是要跟李泽锴合作,那这不是没他什么事儿了么。 ...... ……
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