Next morning, after Schneppgoes to work, customis drinking the coffee, thenturns on the computer, looks at the email in e-mail . Thisis he fundamental mode of the headquarterscommunicating, only if the matter that the comparisonworries, otherwisedoes not needto telephone, every day the emailreported the workon the line.
第二天早上,施耐普上班后,习惯的喝着咖啡,然后打开电脑,看邮箱里的电子邮件。这是他跟总部沟通的主要方式,除非是比较着急的事情,否则不需要打电话,每天电子邮件汇报工作就行了。
The headquarterswere very satisfiedtoChinalast monthcell phonesales volume, makinghimfocusinthis. The beeperhas the inferioritynaturally, the customs duty of Chinatoelectronic productscollectionwas too high, althoughtheyby a more effectiveassembly line, making the production costlower, but after transportingtoChina, costcompared withanyAihuabeepertallDuo.
总部对华夏上个月的手机销量很满意,让他将重心放在这上面。寻呼机天然就有劣势,华夏对电子产品征收的关税太高了,虽然他们凭借更有效率的流水线,让生产成本低一些,但运到华夏后,成本就比什么爱华寻呼机高多了。Let aloneChina the mushroom growthis ordinarythis year, bravesmanybeepermanufacturers . Moreover the priceis one by one low. Although the Motorolasales volumeis still good, but after thatis the reduction. Moreover the digitalbeeperis getting more and more abegging, this year the sales volume of beeper, must be surmountedby the Aihuabeeper.
更何况华夏今年雨后春笋一般,冒出来好多家寻呼机生产厂家,而且价格一个比一个低。虽然摩托罗拉的销量依然不错,但那是降价后的。而且数字寻呼机越来越无人问津,今年寻呼机的销量,肯定要被爱华寻呼机超越了。
The profitis not in any case high, might as wellallpropagandize the expense of promotion, usesin the cell phoneservice, thiscanget the biggestinterests. AlsoinChina, inEuropeanseveraldeveloped countries, the beeperstarted to leave the historical arena, the cell phoneis the futuremainstream.
反正利润也不高,不如将全部宣传推广的费用,都用在手机业务上,这才能获得最大的利益嘛。也就是在华夏,在欧洲好几个发达国家,寻呼机已经开始要退出历史舞台了,手机才是未来的主流。Heprovides for a rainy day, making the headquartersagreethathas constructed a factoryinChina, the profit of theircell phonesowill not be high. Was only a pityinitially after subcontract(or)/OEM supplierproduced the Companycontract expire of beeper, cast offtheirindividual farming, otherwiseon the beeper, theysowill not be passive.
要不是他未雨绸缪,让总部同意,在华夏建了一家工厂,他们手机的利润也不会有这么高呢。只可惜当初代工生产寻呼机的企业合同到期后,甩开他们单干了,否则寻呼机上,他们也不会这么被动。Although the headquartershave not blamedhim, butSchneppactuallybore a grudgeAihua Electronics. If notAihua Electronicscomes outto bother, thisbeeperin the Chinamarket, least can also makefiveyears of goodmoney!
虽然总部并没有怪罪他,但施耐普却记恨上了爱华电子。如果不是爱华电子出来搅局,这寻呼机在华夏市场,最少还能多赚五年的好钱!Nowyoustartto produce the cell phone, thismakesyouknowthatourMotorola, is not affable!
现在你们又开始生产手机了是吧,这回就让你们知道知道,我们摩托罗拉,不是好惹的!To the present, Schneppbelievesthattheircell phones, arein the worldare best, butthatanythingAihuacell phone and Wind & Raincell phone, technicallyfall behindtheirthreeyearsfew!
到现在,施耐普还是坚信,他们的手机,是世界上最好的,而那什么爱华手机、风雨手机,技术上最少落后他们三年!Waits for the Chinamarketto developagain for twoyears, hecancompete the position of Asian regionpresident, at that timewill be rewardedsomestockholder's rights, in the futurealsowill perhaps have the opportunityto enterBoard of Directors.
等华夏市场再发展两年,他就能竞争亚洲区总裁的位置,那时候又会被奖励一些股权,将来说不定还有机会进入董事会呢。Whending-dong~~
当当当~~„Comes in!”
“进来!”„Mr.Schnepp, thisis the technical performanceparameter of Wind & Raincell phoneandAihuacell phone that ourtechnologies divisiondetects, youcarefullylook.”Chinaheretechnologyheadgiveshim a document.
“施耐普先生,这是我们技术部门测出的风雨手机和爱华手机的技术性能参数,您仔细看一下吧。”华夏这边的技术负责人将一份文件递给他。Schneppsees the opposite partyexpression, suddenlyhad not the goodpremonition.施耐普看到对方的表情,忽然有了不好的预感。Hereceived the document, immediatelyopens the carefulexamination, exceedlooked that hisexceedheartis startled.
他接过文件,马上打开仔细的查看,越看他就越心惊。Thisis possible, can the Chinaelectronics manufacturer, howmakethistype of cell phone? Moreover the contact surface of cell phone, usescompared withtheirgoodunexpectedly, but alsobuilt-in a LenovoChinese input of PINYIN, compared withtheirinput methodseasy-to-use.
这怎么可能,华夏的电子厂商,怎么能做出这种手机来?而且手机的界面,竟然比他们的还好用,还内置了一个连想拼音输入法,比他们的输入法更加的好用。
The screencompared withtheir, the resolutionis greatly same, the metal shell, the keysensitivityis not bad, the signalis also good, the capacity of batterydid not saygreatlythatunexpectedlyalsobestowstogether the original installationbatteryrandomly!
屏幕比他们的大一点,分辨率相同,金属外壳,按键灵敏度也不差,信号也好,电池的容量更大不说,居然随机还赠送一块原装电池!Moreoveroutward appearanceveryattractive, somecoloralsomultiple options. Such a contrast, theirMotorolacell phone, finishes attending the defeatin the performance-to-price ratio!
而且外观非常的漂亮,颜色也有多种选择。这么一对比,他们摩托罗拉的手机,在性价比上完败啊!
The Wind & Raincell phoneis slightly differentexcept foroutward appearancewith the Aihuacell phone, otherparametersare completely same, clearlyis the sametechnology.风雨手机和爱华手机除了外观略有不同,其他参数完全一样,分明就是一样的技术。Right, heard that Wind & Rain ElectronicsandAihua Electronicshave the sameshareholder, both sidescooperatefrequently, it seems like that this newsreal.
对了,听说风雨电子和爱华电子有相同的股东,双方经常合作,看来这个消息是真的。„Mr.Schnepp, Mr.Schnepp?”
“施耐普先生,施耐普先生?”„How?”Schneppagitatedasking.
“怎么了?”施耐普烦躁的问道。„Weare authorizedwith the headquartersrequest, attains the Chinamarketto sellwelatestcell phonesynchronously?”
“我们是不是跟总部要求授权,将我们最新款的手机拿到华夏市场来同步发售?”Before the type of Chinamarket, the beautifuldeveloped countryneededlate over a halfyear, becauseChinafell behind, thisfellthe second half of the yeartype, had guaranteedwas the advanced standardsufficientlyinChina, the technologies of othercell phoneproducers, trulyfell behindMotorolaa halfyeartooneyear, evenwere more, only thenNokia of Europecancompare favorablywiththem, butentered the Chinamarketto be late, was not the Motorolamatch.
之前华夏市场销售的机型,都比欧美发达国家要晚半年以上,因为华夏落后嘛,这落后半年的机型,已经足以保证在华夏属于领先水平了,其他手机生产商的技术,也确实落后摩托罗拉半年到一年,甚至更多,只有欧洲的诺基亚能跟他们媲美,但进入华夏市场较晚,还不是摩托罗拉的对手。It can be said that the Chinamarket, is the European and Americanmarketremainingtailgoods, purchase that then the Chinapersonalsogoes after like ducks. Butthatisbefore, nowhad the Aihuacell phone and Wind & Raincell phone, iftheyalsodo, thatreallycourted death!
可以说,华夏市场,就是欧美市场销售剩下的尾货,然后华夏人还趋之若鹜的购买。但那是以前,现在有了爱华手机和风雨手机,他们要是还这么干,那就真是找死了!But the transformation of marketfunction, will have not the smallinfluenceto the Corporationoverallstrategy, Corporationcannotcontinue the unscrupulousproductioncell phone, even if in othernationalunmarketable, canattain the Chinamarketto digest.
可市场职能的转变,对公司整体的战略会有不小的影响,公司就不能继续肆无忌惮的生产手机了,之前哪怕是在其他国家滞销,也可以拿到华夏市场来消化掉。If the Chinamarket must sellnew product, then the backwardproduct, can only attainothermarketsto sellslightly, but alsohasChinato be so big, andapproves the Motorolamarket.
如果华夏市场也要销售新品,那么稍微落后的产品,就只能拿到其他市场去销售,可哪儿还有华夏这么大、且认可摩托罗拉的市场啊。
......
……„PresidentWatanabe, thisis the parameter of Aihuacell phoneandWind & Raincell phone that wetest, thanouris also better, as the matter stands, ourmarket shares will be further compressed, we must maintain the channel, but must propagandize, could not be left overanyprofit!”
“渡边社长,这是我们测试出来的爱华手机和风雨手机的参数,比我们的还要好啊,这样一来,我们的市场份额会被进一步压缩,我们还要维护渠道,还要宣传,就剩不下什么利润了!”ChinaheadWatanabe under Songpuretwo, at this timehears the report of subordinate, thatgrating. WhyisAihua ElectronicsandWind & Rain Electronics, can theynext unable to passwithourSong?
淞下的华夏负责人渡边淳二,此时听到下属的汇报,是那么的刺耳。为什么又是爱华电子和风雨电子,他们就非要跟我们淞下过去不去吗?BeforethesetwoCorporationhad not made the cell phone, the firsttype that promoted, sooutstanding, thiswas how possible!
之前这两家公司从来没有做过手机,推出的第一款机型,就是如此的出众,这怎么可能!
......
……
The NokiaChinahead, isto read at this time the materialworries. Theyjustpreparedto mount a large-scale attackthis year the Chinamarket, the mainproduct, is a cell phone. Thisthinks that wastheseoldmatches, whatmostneedsto guardwasMotorola.诺基亚的华夏负责人,此时也是看着资料发愁。他们今年刚刚准备大举进攻华夏市场,主要的产品,就是手机。本以为都是那些老对手了,最需要提防的是摩托罗拉。WhichknowsthatjumpedunexpectedlyAihua ElectronicsandWind & Rain Electronics, thesetwoCorporationcell phones, the performancecompared withthemingood that in the Chinamarketsold, the outward appearancewas also more attractive, in additionwas the Chinaour countrybrand, in the Chinapopularity, abovethem, thiscertainlymustdividesomemarket shares, thatNokia, but can also over?
哪知道,竟然蹦出来了爱华电子和风雨电子,这两家公司的手机,性能比他们在华夏市场上销售的更好,外观也更加漂亮,再加上是华夏本国品牌,之前在华夏的知名度,就在他们之上,这肯定要分走一些市场份额啊,那诺基亚,还能出头吗?Onthis day, anyEricsson, Sony, NEC, Siemens Automation Co., etc.sellselectronic productsCorporation of cell phoneinChina, has an ideacompletely, theirenemies, are notMotorola, is notNokia, butshouldbeAihua ElectronicsandWind & Rain Electronics.
在这一天,什么爱立信、索尼、NEC、西门子等在华夏销售手机的电子产品公司,全部冒出一个想法,他们的敌人,不是摩托罗拉,不是诺基亚,而应该是爱华电子和风雨电子。From the Aihuabeeperinshortthreeyears, canmeet as an equalwithMotorola, andsoonwill surmount, thisAihua Electronicssalesstrengthandtechnical research and developmentstrength, veryformidable.
从爱华寻呼机在短短三年时间,就能跟摩托罗拉分庭抗礼,并即将超越来看,这爱华电子的销售实力和技术研发实力,都非常的强大。Iftheydo not dealcarefully, thenAihua Electronics and Wind & Rain Electronicscell phoneservicegrows, butagaincould not suppress!
如果他们不小心应对,那么爱华电子和风雨电子的手机业务增长起来,可就再也压制不住了!
The wolfcame!
狼来了啊!Firstjoins up, istheseJapanElectronics Company, theyjustbecause ofGovernmentsomecooperation agreements, butre-enters the Chinamarket.
首先联合起来的,就是那些岛国电子公司,他们刚刚因为政~府的一些合作协议,而重新进入华夏市场。Theirsuperiorservices, do not occupynowsuperiorly, product that nowtheymainlysell, is the cell phone and digital camera. Has not thoughtthatAihuaandWind & Rainalsodeveloped the cell phoneservice!
原本他们的优势业务,现在都不占优了,现在他们主要销售的产品,就是手机和数码相机。可没想到,爱华和风雨也开展手机业务了!Theyknow that thesetwoCorporationconsistentstrategies, theymostexcelseizes the market, especiallyinChina, has the naturalsuperiority. Oncemarketbigsharewere grabbedbythesetwoCorporation, theywill be expelled the Chinamarketagain!
他们是太知道这两家公司的一贯策略了,他们最擅长的就是抢占市场,尤其在华夏,有着天然的优势。一旦市场大份额被这两家公司占据,他们会再次被撵出华夏市场!Thismatter, cannotoccurabsolutelyagain!
这种事情,绝对不能再发生了!
To display comments and comment, click at the button