EG :: Volume #9

#864: That Aihua came

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Had Director Fang to greet, enters quick that the net permit approved, and has given one incessantly. The cell phone made, Wind & Rain Brand and can the Aihua sign have? 有了方主任打招呼,入网许可证批下来的很快,并且不止给了一张。手机造出来了,风雨牌、爱华牌都要有吧？ The marketing channel of cell phone, this with beeper is the same. Has the shop of self-management, has the counter of Taihua super big store, with the sale point that the postal service cooperates. 手机的销售渠道,这个跟寻呼机的一样。有自营的门店,有泰华超级大卖场的柜台,还有就是跟邮政合作的销售点。 And is most formidable, is still the postal service. Under the postal service has made Corporation, postal service Putai of special sales communication class product, the marketing capacity, was more formidable. 其中最为强大的,依然是邮政。邮政下面弄了一家公司,专门销售通信类产品的邮政普泰,销售能力,更加强大了。 Feng Yu came to an arrangement with Manager of postal service Putai, making them sell the Aihua sign and Wind & Rain Brand cell phone, the commission fees reached as high as 8%. 冯宇跟邮政普泰的经理谈妥,让他们代销爱华牌和风雨牌的手机,代理费高达8。 Such high commission fees, sufficiently guarantee postal service Putai facing wanting to purchase the customer of cell phone the time, the first recommendation was the cell phones of these two brands. 这么高的代理费,足以保证邮政普泰面对想要购买手机的顾客的时候,第一个推荐的就是这两个品牌的手机。 And the Aihua sign naturally is not no need saying that the Aihua beeper, last year volume of production and marketing was impartial with Motorola, and on Chinese beeper, has achieved being in the lead, the single item profit has surpassed Motorola, the China market share, has surpassed 40%. 其中爱华牌自然不必说了,爱华寻呼机,去年的产销量已经跟摩托罗拉持平,且在中文寻呼机上,已经做到了领先,单项利润更是超过了摩托罗拉,华夏市场占有率,超过了40。 This kind of brand left cell phone, similarly is the mobile communication terminal, natural easily is accepted by the customer, is the same with the Motorola cell phone, as soon as others listen are Motorola, inner heart thinks that is big brand, the quality is good. 这样一个品牌出了手机,同样是移动通信终端,天然就容易被顾客所接受,就跟摩托罗拉的手机一样,别人一听是摩托罗拉的,内心就认为是大牌子,质量好。 But Wind & Rain Brand only let Aihua Electronics subcontract(or)/OEM supplier few beepers, but Wind & Rain Brand was the China most well-known electron electric appliance brand, the Wind & Rain Brand take action machine, will definitely have the consumer to be willing to purchase. 而风雨牌虽然只让爱华电子代工了少量的寻呼机,但风雨牌才是华夏最知名的电子电器品牌,风雨牌出手机了,肯定也会有消费者愿意购买。 Also was AIWA subcontract(or)/OEM supplier one batch, this belonged to the set-off, mainly sells to the Japan market, other markets in overseas, will then not advocate to push, in the future these markets, the Lord will push was the Wind & Rain Brand cell phone. 还为AIWA代工了一批,这个属于陪衬,主要就是销往岛国市场,在海外的其他市场,则不会主推,那些市场,未来主推的就是风雨牌手机。 One month later, first batch of Aihua cell phones and Wind & Rain cell phones, officially in China listing sale! 一个月后,第一批爱华手机和风雨手机,正式在华夏上市销售！ The Yang Tai advertisement, Feng Yu telephoned, Manager Jia made the person trading. This is Feng Yu has the privilege, others want to trade the advertisement, gate do not have! 央台的广告,冯宇打了个电话过去,贾台长就让人给换了。这是冯宇才有特权,别人想换广告,门儿都没有！ Who makes the advertisement time interval that Feng Yu buys every year most, is the total price highest? Moreover Yang Tai has each time any matter needs to help, Feng Yu has not rejected. Unknowingly, Manager Jia has regarded the friend of opening heart Feng Yu. 谁让冯宇每年买的广告时段最多,总价最高呢？而且每次央台有什么事儿需要帮忙的时候,冯宇也从来没拒绝过。不知不觉,贾台长已经将冯宇当成了交心的朋友。 „Aihua cell phone, the China person own cell phone of! Aihua Appliances, my Aihua summer!” “爱华手机,华夏人自己的手机！爱华电器,我爱华夏！” Still is this classical message, leaves the mirror except for cell phone, has a hand of person. 依然是这个经典的广告词,出镜的除了手机,还是只有一个人的手。 „Wind & Rain cell phone, after Wind & Rain. Wind & Rain Appliances, knows the core science and technology!” “风雨手机,历经风雨。风雨电器,掌握核心科技！” When these two advertisements appear after Yang Tai one set, was noted rapidly by many China people. Many people are listening to the message, even can carry following one. 当这两个广告出现在央台一套后,迅速被很多华夏人注意到了。很多人听着广告词,甚至都能背下来后面一句了。 Some bought the person of cell phone on the plan, now had the new choice, they want to take a look, this domestic cell phone quality is what kind , the outward appearance looks that is actually very attractive. 一些原本就计划买手机的人,现在有了新的选择,他们都想看看,这个国产手机质量怎么样,外观看着倒是很漂亮。 If other domestic brand, they will view the fading quality problem, but the Aihua sign and Wind & Rain Brand, that may be the pride of China, is the name brand. 如果是别的国产品牌,他们会看衰质量问题,但爱华牌和风雨牌,那可一直都是华夏的骄傲,是名牌。 Some people to postal service Putai has a look, discovered that the function truly did not compare the overseas difference, the price also cheap many, moreover they also heard a news, that was leadership uses, was the cell phones of these two brands, these two models of cell phones just a listing, had sold many. 一些人到邮政普泰去看看的时候,发现功能确实不比国外的差,价格还便宜了好多,而且他们还听到一个消息,那就是领导们用的,也都是这两个品牌的手机,这两款手机刚一上市,就卖了好多。 The Government purchase, belongs to Feng Yu to take the advantage of present policy. Since Feng Yu had said after Director Fang method/trick of new protectionism, the center has issued a document, the Government purchase time, must the first domestic brand. 政~府采购,就属于冯宇占了现在政策的便宜。自从冯宇跟方主任说过新保护主义的手段后,中央就下达了一份文件,政~府采购的时候,要优先国产品牌。 What although said is first, does not force, but following person also obedient choice domestic brand. The cell phone that many leadership use was last year buys, the signal was not good, the battery anti- did not use, the telephone conversation sound was not clear, the key was not sensitive and other problems to appear, has not said. 虽然说的是优先,并不是强制,但下面人也都乖乖的选择国产品牌。很多领导用的手机都是去年买的,信号不好啊,电池不抗用了啊,通话声音不清晰了啊,按键不灵敏了啊等一些毛病都出现了,就是没有也说有。 Has problem flowered several hundred to fix, but leadership with cultivating thing? The cabinet falls scrap paint, can replace whole set wall unit, do not say this old not the easy-to-use cell phone. 有毛病的花个几百块就能修好,但领导们怎么会用修过的东西？柜子掉一小块漆,能将整套组合柜都换掉,更不要说这旧了不好使的手机了。 Before the domestic cell phone had the panda, quantity were too few, most people could not buy, moreover was not quite easy-to-use. But is now different, the Aihua sign and Wind & Rain Brand cell phone went on the market, the quantity are many, was giving them one to trade the reason of cell phone! 之前国产手机只有熊猫,数量太少,大部分人都买不到,而且还不太好用。但现在不同了啊,爱华牌和风雨牌的手机上市了,数量还不少,正给他们了一个换手机的理由啊！ In order to respond central summons, uses the domestic-made commodity, we must use the Aihua cell phone or the Wind & Rain cell phone. What to do did you say the beforehand old cell phone? Either uses to the subordinate, either gives the family member to use, has not wasted in any case! 为了响应中央的号召,使用国产商品,我们一定要用爱华手机或者风雨手机嘛。你说之前的旧手机怎么办？要么给下属使用,要么给家属使用,反正没浪费啊！ Feng Yu has not thought that the way of crude person protectionism initially knowing said newly, actually also obtained such big advantage. 冯宇都没想到,当初将自己知道的半吊子新保护主义的方式说了一下,竟然还得到了这么大的好处。 Just a listing, can sell these many, when celebrated the new year, the sales volume will be definitely better. Moreover these have used person reputation, will promote further cell phone sales volume. 刚一上市,就能卖出去这么多,等到过了年,销量肯定会更好啊。而且那些使用过的人口碑,也会进一步提升手机销量。 ...... …… „Mr. Schnepp, Mr. Schnepp, is not good, that Aihua captured the market!” “施耐普先生,施耐普先生,不好了,那个爱华又来抢市场了！” Motorola magnificent Head Xia cuts Schnepp to sit in office/bureau reads the report form, last month cell phone sales volume some growth, although the sales volume of beeper slid to a point, but is unimportant, the profit of cell phone is higher, will be the Corporation future major development orientation. 摩托罗拉华夏总裁施耐普正坐在办公室看着报表呢,上个月的手机销量又有一些增长,虽然寻呼机的销量下滑了一点,但不重要,手机的利润更高,而且是公司未来的主要发展方向。 On his face just showed the smiling face, hears the assistant to shout and wrangle clashes. How a politeness does not have, did not knock on a door comes in! 他脸上刚刚露出笑容,就听见助理大呼小叫的冲进来。怎么一点礼貌都没有,不敲门就进来了！ Wait / Etc., what did he say a moment ago?! 等等,刚才他说什么？！ „You said again, what captured the market?” Schnepp thinks that was own Chinese is not quite good, misunderstands. “你再说一遍,什么又来抢市场了？”施耐普以为是自己的中文不太好,听错了呢。 „That Aihua sign, meets as an equal with us on the beeper of China market, and Chinese paging machine-pressed we Aihua Electronics, they produced the cell phone!” “那个爱华牌,在华夏市场的寻呼机上跟咱们分庭抗礼,且中文寻呼机压咱们一头的爱华电子,他们生产手机了！” „What did you say? Aihua production cell phone? You heard that said?” “你说什么？爱华生产手机了？你听说说的？” „On television advertized! The Wind & Rain cell phone, heard that is Wind & Rain Electronics leaves. These two brands have produced cell phone, whether we do want to make to deal?” The assistants asked. “电视上都做广告了！还有风雨手机,听说是风雨电子出的。这两个品牌生产了手机,咱们是否要做出应对？”助理问道。 „ Naturally must make to deal, many competitors, are many a person to come a minute of profit. You called people to go the cell phones of their all models to buy one to come back, test the performance of their cell phone. „ Schnepp told. “当然要做出应对,多一个竞争对手,就多一个人来分利润。你叫人去把他们的所有型号的手机都买一台回来,测试一下他们手机的性能。“施耐普吩咐道。 Schnepp too had not been worried that the cell phone is not a beeper, specification high, the key are more, the system is more complex. Good that the Aihua beeper makes, the Wind & Rain Brand beeper also sold Russia, but that was only a beeper, in the world produced Corporation of cell phone, was produces beeper Corporation about 1/10, sufficiently proved the technological gap between both! 施耐普对此并没有太担心,手机可不是寻呼机,技术要求更加的高,按键更多,系统更加复杂。爱华的寻呼机做的不错,风雨牌寻呼机还卖到了俄罗斯,但那只是寻呼机,世界上生产手机的公司,是生产寻呼机公司的1左右,就足以证明两者之间的技术差距！ Also, he is any Corporation, Motorola, the lead goat of mobile communications industry, the beeper or the cell phone, their market share is the profession ranks among the best. In Japan this localism protection very serious country, the sales volume will not be perhaps good, but in the China market, their cell phones did not have the match, the market share first, the share surpasses 60% is the certificate! 再说了,他是什么公司的啊,摩托罗拉,移动通信行业的领头羊,无论是寻呼机还是手机,他们市场份额都是行业数一数二的。在岛国这种地方主义保护非常严重的国家,或许销量不会太好,但在华夏市场,他们的手机还没有对手呢,市场占有率第一,份额超过60就是证明！ That two brand production cell phones have been able to be what kind, really makes much ado about nothing! 那两个品牌生产手机了又能怎么样,真是大惊小怪！ ...... ……
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