EG :: Volume #9

#858: Instead?( Asked to subscribe asks ticket)

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Zong Qingxian calls Feng Yu with Li Jing Wei, was saying their achievement, how to have constrained two happy Corporation. Other Beverage Alliance Corporation are also good, has not betrayed. 宗庆先跟李京伟都跟冯宇打电话,说着他们的成果,如何拖住了两乐公司。还有饮料大联盟其他公司也都不错,没有背叛。 Actually these Corporation, itself has to resist two happy meanings, the market so is big, itself had many drink Corporation to coexist, if introduces two brave fighters again, they may be eaten in turn. 其实那些公司,本身就有抵制两乐的意思,市场就这么大,本身已经有多家饮料公司并存了,如果再引入两只猛虎,他们有可能反过来被吃掉。 Two happy Corporation in several countries, use this method/trick, drink Corporation of these countries will annex. This time happen to sells Beverage Alliance, sells Feng Yu their face. 两乐公司在好几个国家,都用这种手段,将原本那些国家的饮料公司吞并了。这次正好卖饮料大联盟,卖冯宇他们一个面子。 Their ideas with Wahaha and Jianlibao anything is the same, must save the original market, but must vigorously develop the new market, this can be bigger and stronger! 他们的想法跟乐哈哈、健力宝什么的都一样,既要保住原有的市场,还要大力开发新市场,这样才能做大做强！ The profit of two happy Corporation that high quotas, who is not jealous. beverage industry, has bright prospects. China person these many, so long as maintains the market share, then the profit has grown. 两乐公司那高额的利润,谁不眼红啊。饮料行业,大有可为。华夏人这么多,只要保持住市场占有率,那么利润就会一直增长。 Feng Yu always thought that as if they have leaked anything. Moreover two happy Corporation this beverage industry jumbo, will not be overthrown by this simple method/trick, China such big market, two happy Corporation how, regardless of not to give up. 冯宇却总觉得,似乎他们漏了什么。而且两乐公司这种饮料行业的巨无霸,也不会被这种简单的手段所打倒,华夏这么大的市场,两乐公司无论如何也不会放弃的。 Quick, Feng Yu they know that two happy Corporation have used any method/trick. 很快,冯宇他们就知道,两乐公司采用了什么手段。 Two happy Corporation products, appear in ~ county level following market, is mainly the counties and villages, these retail shops, are Wahaha, Jianlibao of scotoma. 两乐公司的产品,出现在~县级以下的市场了,主要就是县城和乡镇,那些小卖店,正是乐哈哈、健力宝等的盲点。 Feng Yu heard this news, unbelievable of face. This TM instead, should not be two Le Bi ~ can other fun brand only sell to the rural area? 冯宇听说了这个消息,一脸的难以置信。这TM反了吧,不应该是两乐逼~的别的可乐品牌只能到农村去卖吗？ Feng Yu frowns, this is how possible, this type of channel is worst one, the population and powers of consumption of many villages, can compare favorably with the area of some prefecture. Transportation, warehousing and other costs will soar, the power of consumption is not high, this is not two happy styles! 冯宇皱着眉头,这怎么可能,这种渠道属于最差的一种,多少个乡镇的人口和消费能力,才能比得上某个地市的一个区啊。运输、仓储等成本都会直线上升,消费能力又不高,这不是两乐的风格啊！ This is the typical rural surrounding city tactic, the previous generation actually two types of Cola, what uses in China is this tactic, one is Wahaha unusual is fun, one is the Fenshui bright Cola, they are the massive appearances in the rural area, captures the market share at the low price, main propaganda method/trick, one is the television advertisement, one is of rural area spreads the wall advertisement. 这是典型的农村包围城市战术,前世倒是有两种可乐,在华夏采用的是这个战术,一个是乐哈哈的非常可乐,一个是汾煌可乐,他们都是大量的出现在农村,以低价占领市场,主要的宣传手段,一个是电视广告,一个就是农村的那种涂墙广告。 The previous generation two had risen to the prominence at that time happily, occupies the sale of city firmly, nobody can shake. These two Corporation, try another method, sells unexpectedly well, for at least one year can have several hundred million turnovers, the profit is not low. 前世那时候两乐已经打响了知名度,牢牢占据着城市的销路,无人能够撼动。这两家公司,另辟蹊径,竟然也卖得不错,至少一年能有几个亿的营业额,利润也不算低。 But that is by small to big, with one method/trick, two happy will Corporation, do such? This imperceptibly, own brand, did not reduce a scale. 但那是以小对大,采用的一种手段,两乐公司,会这么做吗？这无形中,不是将自己的品牌,降低了一个档次么。 Even if two happy agreements, they can so fast selling to these rural areas? Must say that is the marketing channel that they establish, Feng Yu does not believe absolutely, constructs the marketing channel, is absolutely impossible to be so quick! 就算两乐同意,他们怎么能如此快速的卖到了那些农村去的？要说是他们自己建立的销售渠道,冯宇绝对不信,自建销售渠道,绝对不可能这么快！ This matter, is very good to investigate, but finally, making Feng Yu wrinkle the brow. 这种事儿,很好调查,而结果,让冯宇皱紧了眉头。 The Pepsi Cola worked with Kang Shuaifu, Coca Cola with same cooperated. Two Corporation on have been developing the rural market this year, because the urban market cannot compete Wahaha they. 佰事可乐跟康帅傅合作了,可口可乐跟同一合作了。两家公司今年就一直在开发农村市场,因为城市市场竞争不过乐哈哈他们么。 But they develop this type of channel, the cost of investment is also very high. Moreover the power of consumption of rural area is not truly high, they now, but also loses money. 但他们开发这种渠道,投入的成本也很高。而且农村的消费能力确实不高,他们现在,还都赔钱呢。 At this time, cooperated non- gate two happy Corporation, looked for them separately, sought the cooperation. These two drink Corporation, were not restricted by Beverage Alliance, and also relates with Beverage Alliance exactly very badly, then everybody had the common match. 这时候,合作无门的两乐公司,分别找上了他们,寻求合作。这两家饮料公司,是不受饮料大联盟制约的,并且恰好还跟饮料大联盟关系很差,那么大家就有共同的对手了。 Moreover these two Corporation, are Taiwan, a while ago, but also by in local government heavy fine a sum of money, has been possible not to have what patriotic feeling. Or they have not regarded mainland are their motherland! 而且这两家公司,都是宝岛的,前段时间,还被内地政~府重罚了一笔钱,可没有什么爱国情绪。或者说,他们根本就没把内地当成是自己的祖国！ Feng Yu remember, previous generation Pepsi Corporation with Kang Shuaifu strategic cooperation, Pepsi all canned factories, completely has then sold to Kang Shuaifu, and also a formula of new taste Cola, sold to Kang Shuaifu, received in exchange for Kang Shuaifu is the Pepsi Cola subcontract(or)/OEM supplier production, and package sale. 冯宇这才想起来,前世佰事公司就是跟康帅傅战略合作了,佰事的所有灌装厂,全部出售给康帅傅,并且还将一种新口味可乐的配方,也出售给了康帅傅,换取康帅傅为佰事可乐代工生产,且包销售。 Naturally, fund that Kang Shuaifu pays, is astronomical figures, cannot say that who suffers a loss who profits. 当然,康帅傅付出的资金,也是一个天文数字,说不上谁吃亏谁占便宜。 In any case since cooperation, Pepsi in the China even Southeast Asia on steady suppressed Coca Cola. The sales volume and the sales volume of sales volume or fruit juice of carbonated drink Cola, above Coca Cola, but China market, becomes the quickest profit point of growth of Pepsi Cola. 反正自从合作之后,佰事在华夏甚至东南亚就稳稳的压住了可口可乐。无论是可乐的销量、碳酸饮料的销量还是果汁的销量,都在可口可乐之上,而华夏市场,也成为佰事可乐的最快利润增长点。 Has not thought that this, Pepsi has chosen the old route, but this time definitely is different from the approaches to cooperation of previous generation, Kang Shuaifu did not have the tea drink Boss status, does not have Ox Cha the marketing channel that does not have the national well-known drink brand. Two Corporation cooperation, possibly belongs to the result that sticking together warms up. 没想到,这一世,佰事还是选择了老路,但这次跟前世的合作方式肯定不同,康帅傅还没有茶饮料老大的地位,也没有那么牛叉的销售渠道,更没有全国知名的饮料品牌。两家公司合作,可能是属于一种抱团取暖的结果。 Kang Shuaifu sale channel, investment many of too, but after selling Pepsi, can make Kang Shuaifu save a big channel expense. What is more important, Pepsi Corporation will rent the canned factory to Kang Shuaifu uses, enhances Kang Shuaifu capacity, saves the transportation cost. 康帅傅自己经营渠道,投入的太多,而代销佰事后,能让康帅傅节省一大笔渠道费用。更重要的是,佰事公司会将灌装厂租借给康帅傅使用,提高康帅傅的产能,节省运输成本。 It can be said that two Corporation cooperation, is win-win. 可以说两家公司合作,是双赢。 But Coca Cola also saw this point, immediately chooses with same Corporation cooperates, similar approaches to cooperation, similar choice. 而可口可乐也是看到了这一点,才马上选择跟同一公司合作,同样的合作方式,同样的选择。 To put it bluntly, they have the common enemy, that is Beverage Alliance. This alliance, firmly had the fixed price power of China drink. Although does not have visible saying, but has formed the fact. 说白了,他们都有共同的敌人,那就是饮料大联盟。这个联盟,牢牢的掌握住了华夏饮料的定价权。虽然没有明着说出来,但已经形成了事实。 Their tea drink, milk product and fixed price of carbonated drink even mineral water basically agrees, does not carry out the price competition. Now this Beverage Alliance goal is consistent, first two happy Corporation, expels the China market, and suppresses Kang Shuaifu and same two Corporation, making them withdraw from beverage industry. 他们的茶饮料、奶制品、碳酸饮料甚至就连矿泉水的定价都基本一致,不搞价格竞争。现在这个饮料大联盟的目标非常一致,先将两乐公司,撵出华夏市场,并将康帅傅和同一两家公司压制住,让他们退出饮料行业。 But two happy Corporation this action, actually also played the good effect. The rural area will be getting more and more rich, power of consumption will be also getting higher and higher. Also they did not give up the urban market, two Taiwan Corporation, same have the marketing capacity in the city. 两乐公司这个无奈之举,却也起到了不错的效果。农村会越来越富,消费能力也会越来越高。再说他们也不是放弃了城市市场,两家宝岛公司,在城市一样有销售能力。 Although was inferior that special drink dealer is specialized, but their seller surface, the marketing capacity absolutely is not then bad, there is an own marketing channel, cannot compare Wahaha, but is not absolutely weaker than Jianlibao many. 虽然不如专门的饮料经销商专业,但他们卖方便面的,销售能力也绝对不差,也有自己的销售渠道,比不上乐哈哈,但绝对不比健力宝弱多少。 Two happy Corporation have thought that will form to jointly attack in the future, snatches to return to the market. By rural surrounding city, while continues to grip the next nail in the urban market, maintains the brand. Only takes two years, they can counter-attack the city, but at that time, they the marketing channel that constructed in the city, should succeed. 两乐公司想了一下,将来形成合击,抢回市场。一边以农村包围城市,一边在城市市场继续扎下一根钉子,保持品牌知名度。只需要两年时间,他们就能反攻城市,而那时候,他们在城市自建的销售渠道,也已经该成功了。 Therefore this, Cola Corporation of US, cooperated with Taiwan two Corporation, has solved their marketing channel problem, has caught up with the tail of busy sales season. 于是就这样,米国的可乐公司,就跟宝岛的两家公司合作了,解决了他们的销售渠道问题,赶上了销售旺季的尾巴。 This matter, they reminded to Feng Yu. Do not despise other Corporation, they can always find the outlet that you could not discover. 这件事,给冯宇他们提了个醒。千万不要小看别的公司,他们总能够找到你们发现不了的出路。 Zong Qingxian and Li Jing great they were angry, is these two Taiwan Company, they, two happy Corporation this year lose will be definitely many. 宗庆先、李京伟他们则气坏了,又是这两家宝岛企业,要不是他们,两乐公司今年损失肯定会不少。 Snort, you do not make the instant noodles to build up? Our Wahaha also seller then surface! Originally Zong Qingxian also in hesitant, now actually set firm resolve. 哼,你们不是做方便面起家的吗？那我们乐哈哈也卖方便面！原本宗庆先还在犹豫呢,现在却下定了决心。 You extended the hand to our trays, do not blame me to go to your trays to snatch the dish! 你们将手伸到我们的盘子里了,就别怪我去你们的盘子里抢菜！
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