EG :: Volume #9

#857: Divides the market according to the population

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Feng Yu just hung up the Zong Qingxian telephone, the Li Jing great telephone also hits, said that Coca Cola and China head of Pepsi Cola just called him, wants to cooperate with Jianlibao. 冯宇刚挂断宗庆先电话,李京伟电话也打过来了,说可口可乐和佰事可乐的华夏负责人刚刚给他打电话,想要跟健力宝合作。 Feng Yu listened to, with giving the Wahaha condition is similar, nothing but borrows the marketing channel of Jianlibao, two happy Corporation conditions provide the canned factory, but can also make promotion anything together. 冯宇听了一下大概,跟给乐哈哈的条件差不多,无非就是借用健力宝的销售渠道,两乐公司的条件都是提供灌装厂,还可以一起做促销活动什么的。 Said that two happy Corporation, looked for an operation target incessantly. Since can look for Wahaha and Jianlibao, then can look for other Corporation, for example happy Pepsi, Zhenzhen, rising sun rise anything, once they cooperated, that Feng Yu this move of marketing channel blockade, is not easy-to-use. 这么说,两乐公司,不止找了一家合作对象啊。既然能找乐哈哈和健力宝,那么就能找其他公司,比如乐佰事、珍珍、旭日升什么的,一旦他们合作了,那冯宇这招销售渠道封锁,就不好使了啊。 Fortunately, these Corporation, Feng Yu had also greeted in the name of Beverage Alliance, believes that they know how to choose. 还好,那些公司,冯宇也都以饮料大联盟的名义打过招呼了,相信他们会知道如何选择。 Drags again for two months, has towed this summer, drags late autumn, then the sale of drink, the sale of carbonated drink, since the off season, when the time comes two happy marketing channels will have established particularly, but the advertisement effect will be weaken, they did not turn the uprise. 再拖两个月,拖过这个夏天,拖到深秋,那么饮料的销售,尤其是碳酸饮料的销售,就会进入淡季,到时候就算两乐的销售渠道重新建立了,但广告效果会减弱,他们也翻不起浪了。 Feng Yu separately called Zong Qingxian and Li Jing Wei, making them constrain two happy Corporation, simultaneously relates other domestic big brand drink Corporation, certainly cannot make them unite with two happy Corporation. 冯宇分别跟宗庆先和李京伟打了电话,让他们拖住两乐公司,同时联系国内其他大品牌饮料公司,一定不能让他们跟两乐公司联合。 ...... …… Zhao Zong was very happy that Zong Qingxian returned the call to him, making him discuss that practical thing of cooperation. After Wahaha cooperates, that may have a formidable marketing channel, can defeat Coca Cola in the China market inevitably. Then Pepsi can spend, spends a lot of money, raises the percentage of China market, this is a potential biggest market that they favor! 赵总很高兴,宗庆先给他回电话了,让他去谈一谈合作的具体事情。跟乐哈哈合作之后,那可就有了一个强大的销售渠道,必然能在华夏市场击败可口可乐。然后佰事就可以花钱,花很多钱,将华夏市场的占有率提高,这可是他们看好的潜力最大的一个市场！ They did not fear that drink brand competition with China, what fears is competes with Coca Cola. It looks like in Pepsi, the China drink Corporation scale and strength, are inferior to Pepsi Cola Corporation, so long as the headquarters valued this market, invests the big fund, quick can capture. 他们不怕跟华夏的饮料品牌竞争,怕的是跟可口可乐竞争。在佰事看来,华夏饮料公司的规模和实力,是远不如佰事可乐公司的,只要总部重视了这块市场,投入大笔资金,很快就能攻陷。 The headquarters have believed that the China general economy situation is not too good, the consumer attitude of people are not good, gives up the person who buys the drink not to be many, invests the large amount advertising expenditure, will be very difficult to recoup the cost. 只是总部一直认为,华夏整体经济形势还不算太好,人们的消费观念也不行,舍得花钱买饮料的人并不多,投入巨额广告费,会很难收回成本。 China drink power of consumption, might as well Japan, but Japan are many big place, population many. 华夏的饮料消费能力,还不如岛国呢,可岛国才多大地方,人口才多少啊。 Zhao Zongdian jolts rushed to Wind & Rain building 12 of Capital City, finally was actually informed, sect Boss returned to Hangzhou yesterday. 赵总颠儿颠儿的赶到了京城的风雨大厦12层,结果却被告知,宗老板昨天就回杭城去了。 Zhao Zongnu, this was not makes fun of people! 赵总怒了,这不是耍人么！ He calls to interrogate that knows Wahaha headquarters in Hangzhou, Capital City is only branch offices, yesterday in the telephone had not talked clearly. 他打电话过去质问,才知道乐哈哈的总部就在杭城,京城这边只是分公司而已,昨天电话里没说清楚。 Zhao Zong listens, probably has not made clear, therefore has booked the airplane ticket, flies to Hangzhou. 赵总一听,好像也是自己没搞清楚,于是订了机票,飞向杭城。 Has waited till Hangzhou, was informed again, Wahaha must purchase Jinling one to be canned the factory, Zong Qingxian signs the contract, wants to come back tomorrow, invites Zhao Zong here and other day. 等到了杭城,再次被告知,乐哈哈要收购金陵一家灌装厂,宗庆先去签合同了,要明天才能回来,请赵总在这儿等一天。 Zhao Zongnai the temper, may three days later Zong Qingxian telephones, said that side Jinling signed the contract to have a condition, but must delay for two days, if Zhao Zong worried, arrived at Jinling to look for him. 赵总耐着性子等,可直到三天后宗庆先才打电话回来,说金陵那边签合同出了点状况,还要耽误两天,如果赵总着急,就到金陵来找他。 Zhao Zong can not be anxious, advertisement delivery of this Pepsi first time is so crowded, because actually does not have the channel to retail, the sales volume cannot rise, his pressure is also very big. 赵总能不急么,这佰事的广告投放的第一次这么密集,但却因为没有渠道分销,销量迟迟涨不上去,他的压力也很大啊。 May waits for him to rush to Jinling time, Zong Qingxian actually returned to Hangzhou, their airplane has staggered exactly, the Zong Qingxian cell phone did not have the electricity, had no way to inform him. 可等他赶到金陵的时候,宗庆先却已经回到杭城了,两人飞机恰好错开了,宗庆先手机没电了,没法通知他。 Then, Zong Qingxian has constrained the Pepsi Cola Zhao Zong ten days of time, but Jianlibao by various reasons, has constrained similarly also the Coca Cola head ten days of time. 就这样,宗庆先拖住了佰事可乐赵总十天时间,而健力宝同样也以各种理由,拖住了可口可乐负责人十天时间。 Two happy China heads both realized that does not suit, this clearly in protracted time. They were still contacting with other drink Corporation, this may be booing, offended that side did not say that here surface did not have continually, see above! 两乐的华夏负责人都察觉不对劲了,这分明就是在拖延时间啊。原本他们跟其他饮料公司还在接触呢,这可倒好,把那边得罪了不说,这边连面都没见上！ They go to with happy the Pepsi and other Corporation contacts again time, that side also got angry. Reaching an agreement cooperation of as soon as possible, you have dried in the sun our more than ten days! 他们再去跟乐佰事等公司接触的时候,那边也都翻脸了。说好的尽快合作,你们晾了我们十多天呐！ Do not look that internationally you are very strong, but in China, your two happy might as well we. Likes drinking our product how many have, how many likes drinking your has? 别看在国际上你们很强,但在华夏,你们两乐还不如我们呢。爱喝我们产品的有多少,爱喝你们的有几个？ Now wants to cooperate, ok, that cannot in the China market, want the entire international market cooperation. We share with you China channel, you must the marketing channel in overseas, share with us, this is fair. 现在想要合作,行啊,那不能只是在华夏市场了,要整个国际市场合作。我们将华夏的渠道跟你们共享,你们要把海外的销售渠道,跟我们共享,这样才公平嘛。 Two happy Corporation did not certainly agree that everybody scale misses over a hundred times, how possibly equal cooperation? Also China population, although are many, the market potential is big, but has not developed, how to place on a par with the mature market in our overseas? 两乐公司当然不同意,大家规模差上百倍呢,怎么可能平等合作？再说华夏人口虽然多,市场潜力大,但还未开发出来呢,怎么跟我们海外的成熟市场相提并论？ Actually that several Corporation, had not planned to cooperate. Now that several Corporation sit with Wahaha and Jianlibao along the windmill, they do not have many channel fees, road that enjoyed Beverage Alliance coming out. Can sell world the product, not only this can create the profit, is a glory! 其实那几家公司,原本也没打算合作。现在那几家公司都跟着乐哈哈和健力宝坐顺风车呢,他们都没出多少渠道费,就享受了饮料大联盟趟出来的路。能将产品卖到世界各地,这不但能创造利润,也是一种荣耀！ Feng Yu to is very clear, if they who they said cooperated with two happy Corporation, in the name of their Corporation, retails two happy products, then Beverage Alliance will stop the overseas selling their products. 冯宇跟他们说的很清楚,如果他们跟两乐公司合作,以他们公司的名义,来分销两乐的产品,那么饮料大联盟将停止海外推销他们的产品。 In any case now brand of Wahaha and Jianlibao under massive advertising, continuously rise, even if no these many products, the light is two Corporation products, has been able to monopolize a shelf. 反正现在乐哈哈和健力宝的品牌知名度在大量的广告宣传下,一直上涨,就算没有这么多产品,光是两家公司的产品,也已经可以独占一个货架了。 Happy Pepsi, Zhenzhen and other Corporation weigh at heart, with two happily has pledged this condition. Must cooperate, must share the marketing channel in your overseas, otherwise exempts discussed. 乐佰事、珍珍等公司心里衡量一下,就跟两乐开出了这个条件。要合作,就要共享你们海外的销售渠道,否则就免谈。 Now they did not have any profit in the overseas sale, but will be definitely good next year, when the time comes the profit will be getting higher and higher. But the marketing channel is better, the Corporation development potential is bigger, was not defeated on exceed easily. 现在他们在海外销售还没什么利润,但明年肯定就好了,到时候利润会越来越高。而销售渠道越好,公司的发展潜力就越大,就越不容易被打垮。 This type of taste similar drink, who grasped the channel, who can occupy the market, gets the biggest profit! 这种口感差不多的饮料,谁掌握了渠道,谁才能占据市场,获得最大的利润！ Two happy Corporation grasp now blindly, the cooperation discussed inadequately, they were preparing to ask for instructions with above, constructed the marketing channel, trained the distributor time, Wahaha related Coca Cola, Jianlibao has related the Pepsi Cola. 两乐公司现在抓瞎了,合作谈不成,他们正准备跟上头请示,自建销售渠道,培养分销商的时候,乐哈哈联系了可口可乐,健力宝联系了佰事可乐。 Two great happiness, walk on own initiative, can this discuss well? 两家大喜,主动找上门,这总该好好谈了吧？ Right, was launches to negotiate, but condition very harsh. Pepsi had old with Jianlibao, Zhao Zong this time thinks that can cooperate well, finally Li Jing great a few words, have not irritated them. 没错,是展开谈判了,可条件非常的苛刻。佰事原本跟健力宝就有旧,赵总这次以为能好好合作呢,结果李京伟的一句话,没把他们气死。 „Market changes the market. You with what market, trades our China market?” “市场换市场。你们拿什么市场,来换我们华夏的市场？” Zhao Zong thinks that comes to trade with you with the US market. Pepsi had decided in any case that increases the advertisement volume in the US market, moreover Jianlibao has been able to sell the ordinary retail shop in the US market the product, they shared the channel, Jianlibao will not sell is quicker. 赵总想了想,用米国市场来跟你们换。反正佰事已经决定,在米国市场加大广告投放量,而且健力宝在米国市场已经能将产品卖到普通的零售店了,他们就算共享了渠道,健力宝也不会卖的更快。 But they shared the channel of Jianlibao, increases in the China distribution capability, then the product possibly can sell well! 而他们共享了健力宝的渠道,在华夏的分销能力大增,那么产品可能能卖得更好了！ „Market does not calculate according to the area, defers to the population. We sell the drink, has not drunk to the person. You take and our population equally many markets, we can cooperate.” Li Jing great very fair appearance. “市场不是按照面积来计算的,是按照人口。我们卖饮料的,还不是给人喝的么。你们拿出来跟我们人口一样多的市场,咱们就可以合作了。”李京伟一副很公平的样子。 Zhao Zong has not irritated, has not heard, the market calculates according to the population, your China 1 billion population, that shares to you marketing channel in entire Americas! I give you market in Africa, do you want? 赵总没气死,从来没听说过,市场是按照人口来计算的,你们华夏1000000000人口,那是不是把整个美洲的销售渠道都给你们共享啊！我给你非洲的市场,你要不要？ This TM work had no way to do, China this group of drink Corporation Boss, TM was playing the class ~ bum! 这TM工作没法干了,华夏这帮饮料公司的老板,都TM在耍流~氓！
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