„AncestorBoss, greeting on first meetinggreeting on first meeting.”PepsiZhaoZonggongcups one hand in the other across the chestto greet, the hand that heextendeda moment ago, Zong Qingxiantreats ashas not seen.
“宗老板,久仰久仰。”佰事的赵总拱拱手打招呼,他刚才伸出去的手,宗庆先当做没看见似的。Zong Qingxianfart~stockhas not lifted: „IsZhaoZong, howtodayto have free timehere?”宗庆先屁~股都没抬起来:“是赵总啊,今儿怎么有空来我这儿?”„AncestorBoss, mynative place is also Hangzhou, saidthatwe were also the fellow villager? Was away from home, meetsdifficultly, thisdid not ask the fellow villagerto help.”ZhaoZongstartsto exploit one's connections.
“宗老板,我老家也是杭城的,说起来,咱们也算是老乡了吧?出门在外,遇上困难了,这不是找老乡帮帮忙么。”赵总开始拉关系。
Does Zong Qingxianselect the eyebrow, native placeHangzhou? Listens to your voice, yourTMhas not returned to one's old homealreadymanyyears. Meetsasksmeto helpdifficultly? Yourthatdifficulty, isImakes!宗庆先一挑眉毛,老家杭城的?听你那口音,你TM没回老家已经很多年了吧。遇上困难找我帮忙?你那困难,就是我制造的!
The domesticdrinkdealer, a little strength, a provinceonsuchseveralpeople, Zong Qingxiandid not know that Li JingWeialsoknew, orotherbeverage industryExecutiveunderstanding.
国内的饮料经销商,有点实力的,一个省就那么几个人,宗庆先不认识的,李京伟也认识,或者其他的饮料行业老总认识。Inthis, the Wahahamarketing channelisbest, eachprovince, selling department. Whenregardless of the dealerwants the goods, can the earliest possible timeinstigate.
这里面,乐哈哈的销售渠道是最好的,每个省,都有一个销售处。无论经销商什么时候要货,都能第一时间调拨。Thistime, WahahaandJianlibaoand otherCorporation, have signed the sole agencycontractwiththesedealers, thesedealers, canuse very preferentialcondition, sellsWahaha, Jianlibaoand otherCorporationallproducts, but the product of non-Chinadrinkindustrial associationmember, thenmustsell on commissionby the high priceproxy, moreoverthisprice and ensure thesedrinkfactorieswill not have the profit.
这一次,乐哈哈和健力宝等公司,跟那些经销商签订了独家经销合同,那些经销商,可以用很优惠的条件,销售乐哈哈、健力宝等公司的所有产品,但非华夏饮料工业协会成员的产品,则必须以高价代理经销,而且这个价格,保证那些饮料厂家不会有利润。For exampleCoca Cola and PepsiCola, theyare the brands of US, howpossiblyto join the Chinadrinkindustrial association? Thisispreemptionin disguised form, islegitimatecommercial competitionmethod/trick.
比如可口可乐和佰事可乐,他们是米国的品牌,怎么可能加入华夏饮料工业协会呢?这就是一种变相的排挤,还是合法的商业竞争手段。Even iftwoLetruemakes a determined effort, agreed withthiscondition, thenWahahacanaccuse that immediatelytheydump. Youlost money in businesshave sold, whatwasn'tdumpingis?
就算两乐真的发狠,同意了这个条件,那么乐哈哈马上就可以控告他们倾销。你都折本卖了,不是倾销是什么?Thesedealersequal, discovered that theycooperateswithWahaha, are more, after all the Wahahatheirsales volumes of gainingare better. Iftwohappyalsoaskthemto cooperate, thatmustacceptthisharshcondition, theygainwill be more. Does not complynot to matter, twohappyproductsin any casesellnot.
那些经销商一合计,发现跟乐哈哈他们合作,赚的更多啊,毕竟乐哈哈他们的销量更好嘛。如果两乐也找他们合作,那就要答应这种苛刻的条件,他们赚的会更多。不答应也无所谓,反正两乐的产品卖的也不咋地。MoreoverWahaha Corporationalsotoldthem, turns head the Wahahaneatseriesto promote the ampuleattire, gavethemto retail. Smallbottled, the sales volumewill be better, theygainare definitely more.
而且乐哈哈公司还告诉他们,回头乐哈哈的清爽系列会推出小玻璃瓶装的,也交给他们分销。小瓶装的,销量会更好,他们赚的肯定更多。Under many conditionstimulation, theyin abundancelay cards on the tablewithtwohappyCorporation, eithergives a bettercondition, eitherlooks for the dealer.
多种条件刺激下,他们就纷纷跟两乐公司摊牌,要么给更好的条件,要么重新找经销商吧。„ZhaoZong, sinceis the fellow villagers, youhadanydifficulty saying that canhelp, mycertainhelp.”Saying that Zong Qingxianupholds justicevery much.
“赵总啊,既然都是老乡,那你有什么困难就说吧,能帮的,我一定帮。”宗庆先很仗义的说道。ZhaoZonggreat happiness, said that the merchants in Jiangsu , Zhejiangmostunite, it seems likeexploits one's connectionsasfellow villager, reallyhad an effect.
赵总大喜,都说江浙的商人最为团结,看来以老乡的身份来拉关系,果然起作用了。„AncestorBoss, youlooked that wehaveseveralto be canned the factory, yourthiscannoteither, wecooperate. Wehelpyouproduceyourproducts, yourmarketing channels, relatetous.”ZhaoZongsaidhurriedly.
“宗老板,你看我们有几家灌装厂,你们这不也需要么,咱们合作一下。我们帮你们生产你们的产品,你们的销售渠道,给我们联系一下。”赵总急忙说道。Zong Qingxiantouches the head, a veryawkwardappearance: „, ThismatterIcannot take responsibility. ZhaoZong, do you have othermatter?”宗庆先摸了摸脑袋,一副很为难的样子:“诶呀,这件事儿我做不了主啊。赵总,你还有别的事儿没?”
The smiling face on ZhaoZongfacecoagulated, yourTMaddeda moment agocanhelpcertainhelp, turns the headto get angry!
赵总脸上的笑容凝固了,你TM刚才还说能帮一定帮呢,转头就翻脸啊!„AncestorBoss, howthismatteryoucannot take responsibility, yourWahahamarketing channel, inChinabeverage industryispreferably.”
“宗老板,这事儿你怎么就做不了主呢,你们乐哈哈的销售渠道,在华夏饮料行业可是最好的。”„, Cannotsay, wealsolookis the dealers. Thus, the contact method of dealer, Igiveyouone, yourelate.”
“诶,不能这么说,我们也找的都是经销商么。这样,经销商的联系方式,我给你一份,你自己去联系吧。”ZhaoZongcriticizes, myTMwants the contact methods of thesedealersnot to be useful, the contact method don't Iknow? WhatIwantis the goodcondition, reasonablecondition!
赵总心里暗骂,我TM要那些经销商的联系方式有个屁用,联系方式我不知道吗?我要的是好条件,合理的条件!„AncestorBoss, ourPepsiCorporation, toCoca Colasalesmethod/trick, is familiar. Wecooperate, cansuppressCoca Colatogether, laterthissoda market, youoccupy the bigend, Idivide a point. As forCoca Cola, madethemwithdraw from the Chinamarketto be good.”ZhaoZongclenches teethto say.
“宗老板,我们佰事公司,对可口可乐的销售手段,非常熟悉。咱们合作,可以共同打压可口可乐,以后这碳酸饮料市场,你们占大头,我分一点就可以。至于可口可乐,就让他们退出华夏市场好了。”赵总咬着牙说道。Pepsiwithdeliciousis the competitor, buthad not given updeliciouslyto the suppression of Pepsi, is the same inanymarket.佰事跟可口一直就是竞争对手,而可口也一直没有放弃对佰事的打压,在任何市场都一样。Deliciousenters the Chinamarketfirst, but since, has soldnot much, evenbrandnothigh. But since the PepsiColaalsoenters the Chinamarket, Coca Colaintensified the publicity, is to monopolizethisemerginghuge market.
可口最先进入华夏市场,不过一直以来,卖的都不怎么样,甚至品牌知名度也没有多高。但自从佰事可乐也进入华夏市场后,可口可乐就加大了宣传力度,就是想要独占这个新兴的庞大市场。Whatwhat a pityis, the drink that the ChinapersonmostlikeshavingisJianlibao, the funflavor, is consideredverystrange. Underwentmanyyears of trainingfinally, after havingconsumer who has liked the Cola, Wahahahas promoted the Cola.
可惜的是,华夏人最喜欢喝的饮料是健力宝,可乐的味道,被认为很怪。总算是经过了多年的培养,有了一些喜欢可乐的消费者后,乐哈哈又推出了可乐。Whatmaketheirhelplessis, Wahahathissuccessor, catches upunexpectedly, the WahahaneatCola, sellstheirColais better than!
让他们无奈的是,乐哈哈这个后来者,居然后来居上,乐哈哈的清爽可乐,比他们的可乐卖的更好!Tworegardless of anymethod/trick, are unable overChina, compared with the productiontransportation cost, the marketing channel and brand, the publicityand otherpoints, theynot to compareWahahahappily.
两乐无论用什么手段,都无法在华夏出头,比生产运输成本、销售渠道、品牌知名度、宣传力度等任何一点,他们都比不上乐哈哈。Maydiscuss the scalestrength, does Wahahacomparewiththem? But the headquartersdo not approvemoney, doesn't havemoneyto promote? Wasthisheadquartershas approved an expensefinally, makingthemintensify the advertisementpublicity, theythink that the auspicious daycame, but thinksthat the dealersthrew up one's jobunexpectedly!
可论起规模实力,乐哈哈怎么跟他们比?但总部不批钱啊,没钱怎么推广?总算是这次总部批了一笔费用,让他们加大广告宣传力度,他们本以为好日子来了呢,可哪想到,经销商们竟然都撂挑子了!ZhaoZongthinksthatcooperateswithCoca Cola, useless, the keyisto look for a localdrinkCompanycooperation, canopen the market. TheirPepsientersEuropeand othercountry's of times, is the way of using.
赵总想了想,跟可口可乐合作,没什么用,关键是找一家本地的饮料企业合作,才能打开市场。他们佰事进入欧洲等国的时候,就是用的这种方式。
The hadrosaurusdoes not press the local bully, but ifturns into the relativewith the local bully, thatmatterwas goodto be solvedto be many.
强龙不压地头蛇,但如果跟地头蛇变成亲戚,那事情就好解决多了。HeardZhaoZongto givethisconditionhesitant, Zong Qingxian: „This, ImustdiscusswithotherCorporationpeople, several days laterwill giveyouto answer.”
听到赵总给出了这种条件,宗庆先犹豫了一下:“这,我得跟公司其他人商量一下,过几天给你答复吧。”„AncestorBoss, ourPepsihas the sincerityvery much, Iand othergoodnews.”
“宗老板,我们佰事很有诚意的,我等你的好消息啊。”
After ZhaoZongleaves, was less than a halfhour, Coca ColaChinaExecutivealsocomes. Thiswith a Zhaoalwaysidea, the cooperation, thenpushes aside the PepsiCola.
赵总离开后,不到半个小时,可口可乐的华夏老总也来了。这位跟赵总是一个想法,合作,然后排挤佰事可乐。But the Coca Colarepresentative seems retainingproud, likeZhaoZong, did not acknowledge that the status of WahahaChinaareadrinkmain item, onlysaid the sharemarket.
只不过可口可乐的代表似乎保留着骄傲,不像赵总一样,承认乐哈哈华夏地区饮料龙头的地位,只说分享市场。Zong Qingxianhad the tendentiousnessat heart, ifcooperates, thencooperateswithPepsi, Coca Colawas too rampant. Shares, thisisChina, yourCoca Colain the worldagaingood, Chinadoes not arrangebehindWahaha, even placed yourCoca ColafrontdrinkCorporationincessantlyone!宗庆先心里已经有了倾向性,如果合作,那么就跟佰事合作,可口可乐太嚣张了。分享个屁啊,这是华夏,你可口可乐就算在世界上再牛,也华夏不还是排在乐哈哈后面么,甚至排在你可口可乐前面的饮料公司不止一家呢!Naturally, helooks likeactuallylords over the Chinamarket, bestistwoColaCorporation, allwithdraws from the Chinamarketto be good. Butheis also clear, thisis unlikely. The marketis so big, the dealer can always find, ortwohappysimplycansupporta group ofdealers, butneedsto invest a fundagain, cannot accomplishabsolutely.
当然,他心里其实更像独霸华夏市场,最好是两家可乐公司,全部退出华夏市场才好呢。但他也清楚,这不太可能。市场这么大,经销商总能找到,或者两乐干脆就能扶持起来一批经销商,只是需要再多投入一笔资金而已,绝对不是办不到。Butconstructscompletemarketing channel, in the timeneedsto be very long, and cost will be very high, attwohappythis timesales volumes, suchdoes, isstaresto lose money!
只不过自建全部的销售渠道,时间上需要很长,并且成本会很高,以两乐此时的销售量来看,这么做,就是瞪眼赔钱啊!Cancooperate, Zong Qingxianis indecisive, heworks on the telephone, hittoFeng Yu......
到底能不能合作,宗庆先犹豫不决,他抓起电话,打给了冯宇……
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