EG :: Volume #9

#834: Has the prize to promote sales( asked to subscribe asks ticket)

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How Coca Cola and Pepsi Cola has not thought that originally by them Jianlibao that suppresses in the North American market, entered to the supermarket chain unexpectedly, moreover was not one, but was all large-scale supermarket chains! 可口可乐和佰事可乐怎么都没想到,原本被他们在北美市场压制住的健力宝,竟然真的进入到连锁超市了,而且不是一家,而是所有的大型连锁超市！ Their world drink giant, in the main attack Asia market, particularly China market time, had been carried the den unexpectedly! 他们两个世界饮料界的巨头,在主攻亚洲市场,尤其是华夏市场的时候,竟然被人端了老巢！ The China market, they are hard to start, thinks the China person does not like the carbonated drink, but any Jianlibao, neat, rising sun rises the carbonated drink, sells is good, their won't sells. 华夏市场,他们举步维艰,原本以为华夏人不喜欢碳酸饮料,但什么健力宝、清爽、旭日升等出的碳酸饮料,卖的都非常好,偏偏他们的卖不动。 The one who most makes them be angry is that Wahaha neat series, is clearly same as their products, may this following, unexpectedly sell them is better than! 最让他们生气的是那个乐哈哈的清爽系列,分明就是跟他们的产品一样,可偏偏这种跟风的,竟然比他们卖的更好！ They have also studied, the flavor compared with their good, even their R &\; D personnel did not say that the neat series did not have their tastiness, but can curry favor with. 他们也研究过,味道并不比他们的好,甚至他们的研发人员还说,清爽系列还没有他们的好喝呢,但就是卖得好。 Reasons for this include, is the Wahaha marketing channel, their were too more. Wahaha was too strong in the China marketing channel, can in short three days, transport to China any small county the product, this point, they cannot achieve completely. They now are most can only achieve, sells the prefecture the product. 究其原因,就是乐哈哈的销售渠道,比他们的强太多了。乐哈哈在华夏的销售渠道太强了,能在短短三天内,将产品运往华夏的任何一个小县城,这一点,他们完全做不到。他们现在最多只能做到,将产品卖到地市。 But the sale of prefecture, does is not good. The reason is competent dealer, is not willing to sell their products unexpectedly. That Taihua supermarket, unexpectedly their product bottom carriages, making many consumers think that their products had problems, early knows that might as well did not sell in the Taihua supermarket! 而地市的销售,做的也非常不好。原因是很多有实力的经销商,竟然不愿意卖他们的产品。还有那个泰华超市,居然把他们的产品都下架了,让很多消费者都以为,他们的产品出了问题,早知道还不如不在泰华超市销售了呢！ This is the Feng Yu merit, Taihua supermarket few several types of commodities, did not affect the general situation. Taihua Trading Corporation has the dealer of cooperation in various provinces, Feng Yu speaks, does not allow them to sell Coca Cola and product of Pepsi Cola. These dealers have weighed, chooses to obey Taihua Trading Corporation, after all here product are more, the profit is higher. 这就是冯宇的功劳的了,泰华超市少几种商品,不影响大局。泰华贸易公司在各省均有合作的经销商,冯宇发话,不允许他们销售可口可乐和佰事可乐的产品。那些经销商衡量了一下,都选择听从泰华贸易公司的,毕竟这边的产品更多,利润更高。 Competitive Company, has similar request, this point, they can also understand, let alone Taihua Trading Corporation in the Song River sign, Wind & Rain Brand and Aihua sign and other brand in customers, has yielded profit a percentage point to them, if like this they have not shown due respect for the feelings, then definitely never will be cooperating. 竞争性的企业,都有类似的要求,这一点,他们也能理解,更何况泰华贸易公司在松江牌、风雨牌、爱华牌等品牌的产品销售上,又给他们让利了一个百分点,这样他们要是还不给面子,那么肯定永远都不会在合作了。 Other Company may consider cost and other compromises, but Taihua Trading Corporation that Feng Boss anything temperament, they are clear. The cooperation, everybody has gains, if betrays, then never cooperate! 别的企业或许会考虑成本等妥协,但泰华贸易公司那个冯老板什么脾气,他们一清二楚。合作,大家都有的赚,要是背叛,那么永远都不要合作了！ Asian biggest China market Failed, but their home games, were actually seeped by other brand, this makes them exceptionally angry. 亚洲最大的华夏市场开拓失败,而他们的主场,却又被别的品牌渗透了,这让他们异常恼怒。 However they do not have too pay attention to these China brands, after all except for Jianlibao, does not have the brand in US a little popularity. Although these products entered the supermarket, but in two happy eyes, but is one adds the head, to two will not have any influence happily. 不过他们也没太将这些华夏品牌放在眼里,毕竟除了健力宝,没有品牌在米国有一点知名度。那些产品虽然进入了超市,但在两乐的眼里,不过就是一个添头,不会对两乐造成任何影响。 But quick two happy discovered that he has underestimated these China drink Corporation. 可很快两乐就发现,他么还是低估了这些华夏饮料公司。 ...... …… „Anotherbottle( comes one bottle again)! Anotherpot( comes one can again)! China drink big promotion, bottle cap on the suspension link is printed with this phrase, all may locate in the retail merchant depending on this exchanges the same level capacity the same product!” “Anotherbottle（再来一瓶）！Anotherpot（再来一罐）！华夏饮料大促销,无论是瓶盖或是拉环上印有该字眼,皆可在零售商处凭此兑换同等容量的同产品！” In the major newspapers of North America, has published this kind of advertisement, and is an entire page layout, has published continuously for one week. 在北美的各大报纸上,均刊登了这类广告,且都是一整个版面,连续刊登了一个星期。 This type promotes sales method/trick, making two happy Corporation unexpected! 这种促销手段,让两乐公司猝不及防！ This clearly discards the profit, but method/trick of grab market. Generally with this method/trick, is in the winning side Corporation, strength more formidable Corporation. 这分明就是舍弃利润,而抢占市场的手段。一般用这种手段的,都是处于上风的公司,实力更强大的公司。 This type promotes sales method/trick, compared with expense that advertizing needs, wants to be higher. Moreover wants various retail merchants and dealers coordinates, must give an opposite party expense. 这种促销手段,比做广告所需要的费用,要高很多。而且还要各零售商和经销商配合,也要给对方一笔费用。 How two happy Corporation cannot think that the China drink product, dares to use this method/trick unexpectedly! That many funds that which their comes? 两乐公司怎么都想不到,华夏的饮料产品,竟然敢用这种手段！他们哪儿来的那么多资金？ But they are still confident, their tastes are better, the customer segment is more faithful, trivial will not have method/trick that the prize promotes sales to affect. 但他们依然有信心,他们的口感更好,消费群体更加忠实,不会被区区有奖促销的手段所影响。 But quick, in the newspaper has published the news, had the prize to promote sales to promote! 但很快,报纸上又刊登了新闻,有奖促销升级了！ Jianlibao and Qi strength and other canned drink left the big move once more, the prize also promoted. Not only comes one can again, moreover there are to reward a AIWA CD player, rewards a Wind & Rain Brand super electric fan, rewards Wind & Rain Brand super VCD. 健力宝、启力等几款罐装饮料再次出了大招,奖品也升级了。不只是是再来一罐,而且还有奖励一台AIWA的CD播放机,奖励一台风雨牌超级电风扇,奖励一台风雨牌超级VCD等。 These prizes, are Feng Yu provide free, seemed like is Feng Yu has owed probably, but Wind & Rain Brand and AIWA also therefore appeared in the advertisement of newspaper, was remembered by more consumers. 这些奖品,是冯宇免费提供的,看似好像是冯宇亏了,但风雨牌和AIWA也因此出现在报纸的广告上,被更多的消费者所记住。 Happily those who most make two unable to think, besides these electric appliances, really also has luxurious award Song River sign car! 最让两乐想不到的是,除了这些电器,竟然还有豪华大奖松江牌汽车！ Drinks the soft drink, really has in the opportunity car, this grade of master stroke, making all people crazy! 喝汽水,竟然有机会中汽车,这等大手笔,让所有人都疯狂了！ For several days, Jianlibao and Qi strength, neat and other customer volumes rise suddenly, is placing other China drink by these products, the sales volume also has the growth of certain extent. 短短几天时间,健力宝、启力、清爽等产品销售额暴涨,连带着摆放在这些产品旁边的其他华夏饮料,销量也都有一定程度的增长。 These supermarkets have also made coordination, for example stands at the side a billboard in supermarket outside and shelf, in any case expense of promotion, is not they leaves, they can also therefore attract the customer. 那些超市也都做出了配合,比如在超市外面和货架旁立一块广告牌,反正促销的费用,也不是他们出,他们还能因此来吸引顾客。 What Feng Yu takes to make the prize is Song River - cross country, after conducting market research, only then the contour and performance of this model of car(riage), conform to the North American market. Then is Song River Red Star best Song River that the business automobile, instead internally sells - country mysterious, when the US market survey, was thought by many people insufficiently attractively, the performance is not outstanding, the comfort level is not very high. 冯宇拿出来做奖品的是松江-越野,经过市场调查,只有这款车的外形和性能,最符合北美市场。然后是松江-红星的商务车,反而是在国内卖的最好的松江-国奥,在米国市场调查的时候,被很多人认为不够漂亮,性能也不出众,舒适度也不够高。 The similar truth, Song River car does not need to make any advertisement, closes right up against takes the prize, has made many Americans know. 同样的道理,松江汽车不用做任何广告,靠着作为奖品,就已经让很多米国人知道了。 This time to support the China Olympic Games delegation, Feng Yu has shipped in several hundred Song River car, part is keeping for oneself, the other part, naturally is used to advertize. 这次为了支持华夏奥运代表团,冯宇运来了几百辆松江汽车,其中一部分是留着自用,剩余的一部分,自然是用来做广告。 Did not strive for being able instantaneously the fiery/popular North America, but has paid these many, always must let the brand of Song River sign, had some popularity in the US. 不求瞬间能火爆北美,但付出了这么多,总也要让松江牌的品牌,在美国有一些知名度。 In various states, Feng Yu has contacted with a business agent, has left behind three models of car(riage)s, watches and tries for the customer to harness and order. Finally the remaining some car(riage)s, Feng Yu is also thinking also has more than enough, brought to advertize. 在各州,冯宇都联系了一家代理商,留下了三款车,供顾客观看、试驾和订购。最后还剩下一些车,冯宇想着也用不了,就拿来做广告了。 He also wants to try, American's car to China, has the affection. Even if a car(riage) can only gain 1000 US dollars, one year of 10,000 sales volumes, that also has 10 million US dollars profit! 他也想试试,米国人对华夏的汽车,是否有喜爱的。哪怕一辆车只能赚1000美元,一年有10000辆的销售量,那也有10000000美元的利润呢！ Starts one week of award promotion later, in the newspaper presented a sound, said that has the China drink to be able car, is a fraud, because simply does not have in any person! 开始大奖促销的一个星期后,报纸上就出现了一种声音,说喝华夏饮料可以中汽车,就是一个骗局,因为根本没有任何一个人中过！ CD, the super electric fan and super VCD have actually some, and publishing in a newspaper that coordinates. May most let car that the person anticipates, how to have? CD、超级电风扇、超级VCD倒是有一些中过,并且也配合的登报了。可最让人期待的汽车呢,怎么没有啊？ Feng Yu somewhat is also depressed, brought the product of this prize obviously already the top carriage, how did nobody receive an award? Finally did not have the means that Feng Yu looked for a child-care! 冯宇也有些郁闷,明明带这个奖品的产品已经上架了,怎么就没人来领奖呢？最后没办法,冯宇找了一个托儿！ Has the award drink one bottle of determinations, had sold to a black person! 将一瓶确定有大奖的饮料,卖给了一个黑人！ But that black person opens the bottle cap time, at that time jumped. The surrounding all people encircle, saw in him clearly value 30,000 US dollars cross country car! 而那个黑人打开瓶盖的时候,当时就跳了起来。周围所有的人都围过来,清清楚楚的看到他中了一辆价值30000美元的越野汽车！ But this news, was arranged to publish in a newspaper to do immediately to propagandize. After this news propagandizes, in the newspaper also told everybody, 19 car had not drawn a prize-winning ticket, was right now more exciting the sales volume. 而这个消息,也马上被安排登报做宣传了。这个消息宣传出去以后,报纸上还告诉大家,还有19辆汽车还未被中奖呢,这下子更加刺激了销量。 Although the US the economy is better than China, but is not everybody can afford car. Moreover this Song River - cross country, was liked by the black person, the outward appearance is aggressive, the performance is strong, more importantly, has the possibility only to spend 59 cents to obtain! 米国虽然经济比华夏好很多,但也不是人人都买得起汽车。而且这款松江-越野,非常受到黑人喜欢,外观霸气,性能强劲,重要的是,有可能只花59美分就能得到！ After this hype, the sales volumes of these drink, have promoted eight percentage points once more! 经过这一次炒作后,这些饮料的销量,再次提升了八个百分点！ The China drink, stood firmly in North America! 华夏饮料,在北美站住脚了！
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