EG :: Volume #9

#833: Two happy shock

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Special counter shelf, on this row of shelves, has the China drink product. 专柜货架,也就是在这一列货架上,只有华夏的饮料产品。 This treatment, before was only then Coca Cola and Pepsi Cola can have, Budweiser and other world-class alcoholic beverage Corporation, was not necessarily able to attain this treatment. 这种待遇,以前都是只有可口可乐和佰事可乐才能有的,就连百威等世界级的酒精饮料公司,也未必能够拿得到这种待遇。 But now, Feng Yu actually requests with Coca Cola and Pepsi Cola same treatment, this makes them frown. 而现在,冯宇竟然要求跟可口可乐和佰事可乐一样的待遇,这让他们都皱起了眉头。 Coca Cola and Pepsi Cola, that is the beverage industry two big giants, Coca Cola in the world beverage industry market share, has surpassed 40%, and still gradually is promoting, mainly development because of Asian market. But the Pepsi Cola follows, over 35% market shares, fiercely attack the Asian market similarly. 可口可乐和佰事可乐,那是饮料行业的两大巨头,可口可乐在世界饮料行业的市场占有率,超过了40,并且还在逐步提升,主要是因为亚洲市场的开发。而佰事可乐紧随其后,也有超过35的市场份额,同样猛攻亚洲市场。 In the North American market, the Coca Cola market share has achieved 45%, Pepsi Cola also about 40%, two will collaborate, grabbed the market 85% shares. 在北美市场,可口可乐的市场份额达到了45,佰事可乐的也将近40,两家联手,占据了市场85的份额。 This status, the supermarket gave the special shelf, why Feng Yu requested, China drink, wanted this treatment? Even the drink on this bill they have not heard majority, in this most visible Jianlibao, market share also a Coca Cola odd change! 这种地位,超市才给了专门的货架,冯宇凭什么要求,华夏的饮料,也要这种待遇？甚至这单子上的饮料他们大部分都没听说过,就连这里面知名度最高的健力宝,市场份额还不到可口可乐的一个零头呢！ „Mr. Feng, Little Mr. Fu, in drink, has the special counter shelf, only then Coca Cola and Pepsi Cola two brands, any other brands, are not good, at least our supermarkets are this, I do not know that what other supermarkets are.” Some people said. “冯先生,小付先生,在饮料方面,有专柜货架的,就只有可口可乐和佰事可乐两个品牌,其他任何一个品牌,都不行,至少我们的超市是这样,我不知道其他超市是什么样。”有人说道。 Other supermarkets naturally are also same, their these colleagues, naturally are also the competitors, how can not send for the opposite party supermarket finding out the situation? 其他超市当然也是一样,他们这些同行,自然也是竞争对手,怎么会没派人去对方的超市了解过情况呢？ Other people said immediately that their supermarkets are not good. Although some people want to Feng Yu and some Fu Guangzheng faces, but other supermarket does not comply, your family complied, doesn't appear your family scale is very low? 其他人马上表示,他们的超市也不行。虽然有人想给冯宇和付光正一些面子,但别的超市都不答应,你家答应了,不是显得你家档次很低？ Even if their scale is inferior to Wal-Mart, but is not quite small. Wal-Mart is only North America is biggest, but surmounts the supermarket of Wal-Mart in some state or some area, more than one, each supermarket, has the proud place. 哪怕他们规模不如沃尔玛,但也不太小。沃尔玛只是北美最大,但在某一个州或者某一个地区超越沃尔玛的超市,不止一家,每家超市,都有自己值得骄傲的地方。 Cannot, because before everybody , the cooperation is happy, reaches out for a yard after taking an inch, few one two products, are not big to their supermarket influence. But did not have supermarket huge sale terminal, the sales volume of any drink will drop seriously, including Coca Cola and Pepsi Cola! 不能因为大家之前合作愉快,就得寸进尺,少一种两种产品,对他们超市影响并不大。但没有了超市这个庞大的销售终端,任何一款饮料的销售额都会严重下降,包括可口可乐和佰事可乐！ The guests bully the shop greatly, the shop can bully the guest greatly similarly in turn! 客大欺店,店大同样能反过来欺客！ „Everybody please consider, our more than one product, but is many China drink. Including carbonated drink, tea drink, milk product, mineral water and special kind of drink. But these, come from the mysterious East! Asked everybody to think that made a shelf for the Eastern drink specially, what did this have not to be good? We have investigated, the North American increasing number of people, started to like drinking tea.” Fu Guangzheng said. “各位请考虑一下,我们不止一种产品,而是多种华夏的饮料。包括碳酸饮料、茶饮料、奶制品、矿泉水和特殊类饮料。而这些,全部来自于神秘的东方！请各位想想,为东方的饮料专门弄一个货架,这有什么不行吗？我们调查过,北美越来越多的人,开始喜欢喝茶了。”付光正说道。 The person who „Little Mr. Fu, likes drinking tea changed, but did not represent the person who liked the tea drink changes. Moreover your products, without any popularity, are close right up against our supermarkets to promote completely, besides the tea drink, what particularity your drink also has? The carbonic acid class drink, do you compare favorably with Coca Cola and Pepsi Cola? The milk product, world has, does not have anything to be special. Even if tea drink, we have the product from Japan, sells is not very good. The special kind of drink that you said that is Jianlibao and this... Qi strength? Will how many people buy? Who are your goal consumers?” “小付先生,喜欢喝茶的人变多了,但不代表喜欢茶饮料的人就变多了。而且你们的产品,没有任何知名度,完全是靠着我们的超市来进行推广,除了茶饮料,你们的饮料还有什么特殊性吗？碳酸类饮料,你们比得上可口可乐和佰事可乐吗？奶制品,世界各地都有,更没什么特殊的。就算是茶饮料,我们也有来自岛国的产品,卖的也不算很好。你们说的这个特殊类饮料,就是健力宝和这个…启力是吧？请问有多少人会买呢？你们的目标消费人群是谁？” „Everybody, I said that we sell is not the taste, is not the brand, but is the region. I only need everybody to give an opportunity, our products, lists a shelf to try specially to sell. Moreover our promotions immediately start, we have prepared very sufficient propaganda fund, will advertize in the major newspapers, the television media. Thinks Jianlibao, we can use for three years, manages the popularity of Jianlibao, can use a shorter time, makes the popularity of other products.” “各位,我说了,我们卖的不是口感,不是品牌,而是地域。我只需要各位给一个机会,将我们的产品,专门列出一个货架进行试销售。而且我们的推广马上就开始,我们准备了很充足的宣传资金,会在各大报纸、电视媒体等做广告。想想健力宝,我们能用三年的时间,将健力宝的知名度经营起来,就能用更短的时间,将其他产品的知名度做起来。” The Jianlibao three years achieved have been well-known in the entire beautiful, this looked like in many people, simply was a miracle! Has so mysterious sales team, there is a more sufficient propaganda expense, other brands do, seems not impossible. 健力宝三年时间就做到了在全美闻名,这在很多人看来,简直是一个奇迹！有如此神奇的营销团队,又有更加充足的宣传费用,其他品牌知名度做起来,似乎也不是不可能。 This group of people looked mutually, does not have any person to take a stand. The heat fries the China product the concept, perhaps has the selling point, but no one knows whether to succeed. 这帮人相互看了看,还是没有任何一个人表态。热炒华夏产品的概念,或许有卖点,但谁也不知道,到底能否成功。 Another they were also considering, to the special counter shelf, how should the receive fees. According to the Coca Cola same condition, the condition raises first year some again. 再一个他们也在考虑,给专柜货架,应该怎么收取费用。是按照可口可乐一样的条件,还是条件再提高一些。 Fu Guangzheng and Feng Yu no one had said that gives any condition. Naturally, the representatives in these supermarkets, no one had asked. 付光正和冯宇谁都没说,到底给什么条件。当然,这些超市的代表,谁也没问。 Discussed a half hour, anything has not discussed that but after these supermarket representatives walk, Fu Guangzheng actually very excited said to Feng Yu: „Has become, tomorrow evening, they will discuss the condition with us at the latest.” 谈了半个多小时,什么都没谈成,而那些超市代表走后,付光正却很兴奋的对冯宇说:“成了,最迟明天晚上,他们都会跟咱们谈条件的。” „Why?” Feng Yu very curious asking. “为什么？”冯宇很好奇的问道。 „That that because you said that we are the China drink. Like in Hong Kong, the mainland drink and foreign drink, very much receives the local area to welcome. At least initial period, will have many customers to purchase because of the curiosity, even does not need to create too many propagandas, so long as on the shelf, some people will buy. The US is also same, even the American likes trying the fresh thing, after our China drink promote, definitely will bring not the small profit to these supermarkets. But is a little important, they will definitely put forward the condition, after for example commodity unmarketable, they are authorized momentarily bottom carriage anything.” Fu Guangzheng after is Fu Jia people, to selling this aspect, excelled compared with Feng Yu. “就因为你说的那个,我们是华夏的饮料。就像在香江,内地饮料和外国饮料,都很受本地欢迎。至少初期,会有很多顾客因为好奇而购买,甚至不需要做太多的宣传,只要在货架上,就会有人买。米国也一样,甚至米国人更喜欢尝试新鲜的东西,我们这个华夏的饮料推出后,肯定会给那些超市带来不小的利润。但有一点很重要,他们肯定会提出条件,比如商品滞销后,他们有权随时下架什么的。”付光正毕竟是付家人,对销售这方面,比冯宇擅长多了。 „Momentarily bottom carriage? We are very passive.” Feng Yu frowns to say. The sales quality, is not supermarket decides, this has not become their threat method/trick! “随时下架？那我们很被动啊。”冯宇皱着眉头说道。销售好坏,还不是超市说了算,这不是成了他们一种威胁的手段么！ „Then this is the place that we must discuss, is the sale is not good, must have certain buffer period, otherwise we too will be passive.” Fu Guangzheng also early has to deal with plan, don't forget, the Hong Kong biggest supermarket chain, may also be Fu. “这就是接下来我们要谈的地方,就是销售不好,也要有一定的缓冲期,否则咱们会太被动了。”付光正对此也早有应对方案,别忘了,香江最大的连锁超市,可也是付家的。 „How long should that buffer period?” Feng Yu inquired. “那缓冲期应该多久？”冯宇询问道。 „This must think how we discussed. However I favor, a quarter. Too long, they definitely did not agree, but was too short, we will suffer a loss. We insisted that a quarter, should have high hope success. Un, our Fu with several supermarket chains, but has the long-term cooperation agreement, these products, since gives me 20% gross profit(s), then was also cooperated, I will make best effort to strive.” Fu Guangzheng self-confident saying. “这就要看咱们怎么谈了。不过我倾向于,一个季度。太长了,他们肯定不同意,但太短了,我们会非常吃亏。我们坚持一个季度,应该有很大的希望成功。嗯,我们付家跟几家连锁超市,可是有着长期的合作协议,这些产品,既然给我两成的毛利,那么也算是合作了,我会尽最大努力争取的。”付光正自信的说道。 „Fu brother, that asked you.” “付兄,那就拜托你了。” That night, really had the management of supermarket to relate Fu Guangzheng, expressed the strong interest. This time supermarket in rich product type, if other supermarket has, but their supermarket does not have, then lowered others head imperceptibly. 当天晚上,果然就有超市的高管联系付光正,表达出了浓厚的兴趣。此时的超市都在丰富产品种类,如果别的超市有,而他们超市没有,那么无形中就低了别人一头。 Moreover they also believe that can attempt. If not make money, sales volume is not good, then can also the bottom carriage, this they have to do. 而且他们也认为,可以尝试一下。如果真的不赚钱,销量不好,那么还可以下架,这个他们也不是没做过。 After the first supermarket has signed the cooperation agreement, other supermarkets have signed the agreement quickly. They do not think that this advantage, was monopolized by others. 第一家超市签订了合作协议后,其他超市很快签订了协议。他们都不想这个好处,被别人独占了。 One week later, Beverage Alliance all drink products, land over a thousand large-scale supermarket chains in North America officially, and there is a special shelf. 一个星期后,饮料大联盟的所有饮料产品,正式登陆北美的上千家大型连锁超市,并且有一个专门的货架。 Knew that this news Coca Cola and Pepsi Cola, was shocked completely! 得知这一消息的可口可乐和佰事可乐,全部惊呆了！
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