EG :: Volume #9

#835: The backyard is on fire( asked to subscribe asks ticket)

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When can make two competitors sit together? Presented the third match, and threatens their status time. The enemy of enemy, is a friend! 什么时候能让两个竞争对手坐在一起呢？就是出现了第三个对手,并且威胁到他们地位的时候。敌人的敌人,就是朋友！ The Coca Cola North America sells head Brander and Pepsi Cola North America sells head Okafor, today sits in one. If this were seen by the reporter, does not know that will write, two happy merges? 可口可乐的北美销售负责人布兰德和佰事可乐的北美销售负责人奥卡福,今天就坐在了一起。这要是被记者看到了,不知道会怎么写呢,两乐合并？ „I obtain a news, these China drink enter the contract of supermarket, is the same with us!” “我得到一个消息,那些华夏饮料进入超市的合同,跟我们是一样的！” An anxious look of Brander face, he is not clear, the brains of these supermarket heads entered the water, did these China drink, how compare with them? Why to give them that excellent condition? 布兰德一脸的愁容,他不明白,那些超市负责人的脑子进水了么,那些华夏的饮料,怎么跟他们比？凭什么给他们那么优厚的条件？ „According to the data that I attain, last month in the supermarket, the sales volumes of these China drink, occupied 8% of non- spirit class drink total sales volume!” Okafor has not thought that the rising tendencies of these China drink, unexpectedly such ferocity. “根据我拿到的数据,上个月在超市里,那些华夏饮料的销售额,已经占据非酒精类饮料总销售额的8！”奥卡福也没想到,那些华夏饮料的蹿升势头,竟然如此之猛。 It seems like 8% is not high, compares still to have the obvious disparity with them. But do not forget, this merely is the first month! 看似8并不高,跟他们比起来依然有明显差距。但不要忘了,这仅仅是第一个月！ But they two originally 85% market shares, dropped 81%, one month, their market shares dropped 4%, although this was only in the data of supermarket, but the supermarket sale occupied their overall sale very big proportion. 而他们两家原本85的市场份额,也下降到了81,一个月,他们的市场份额就下降了4,虽然这只是在超市的数据,但超市销售占据他们整体销售很大的比重。 Especially they discovered that except for supermarket, other retail shops, started to sell the China drink, this enormously touched their benefit! 尤其是他们发现,除了超市,一些其他零售店,也开始售卖华夏饮料了,这就极大的触动了他们的利益！ The cake so is big, others have nipped one, they must little eat one. They also planned, collaborates in China, the crush China drink, has not actually thought that China cannot the crush succeed did not say, own supreme headquarters, instead were set up a flag! 蛋糕就这么大,别人多咬了一口,他们就要少吃一口。原本他们还计划,在华夏联手,碾压华夏饮料呢,却没想到,华夏没能碾压成功不说,自己的大本营,反而是被人插了一面旗！ „You investigate do not have, is what reason, making these China drink the sales volume rise suddenly?” Brander asked. “你们调查过没有,是什么原因,让那些华夏饮料的销售额暴涨的？”布兰德问道。 These China drink they have also drunk, they believe that the flavor was inferior their products, have certainly the good point, likes the coffee like many people, completely not loves regarding the Cola, the taste of everyone is different. 那些华夏饮料他们也喝过,他们认为,味道并不如他们的产品,当然也有可取之处,就像很多人喜欢咖啡,对于可乐则完全无爱,每个人的口味都是不同的。 May this drink flavor be good, rises should not be so fierce! Because that what does have the prize promotion? Because comes one can again? Because of that car award? 可就算这饮料的味道非常好,蹿升的也不该这么猛啊！就因为那个什么有奖促销？就因为再来一罐？还是因为那个汽车的大奖？ „Except for having prize promotion, I really cannot find out other reason. Also the reason, has the reporter to pat probably, Bill? Gates goes shopping in the supermarket time, has bought the China opening strength, it is said this opens the strength to receive liking of Engineer Microsoft, can energetic, is better than the coffee effect, these were in the newspaper say.” “除了有奖促销,我实在想不出别的原因。呃,好像还有一个原因,有记者拍到,比尔?盖茨逛超市的时候,也买了华夏的启力,据说这个启力非常受微软工程师的喜欢,能让人精力充沛,比咖啡效果还好,这些都是报纸上说的。” Okafor does not believe to these, but he read the newspaper, truly is Bill? Gates took several cans of Qi strength to place in the shopping cart, moreover there is a reporter, when interviewed Microsoft vice president Ballmer, truly saw on the Ballmer table was putting Qi strength. 奥卡福对这些也不太相信,但他看了报纸,确实是比尔?盖茨拿了几罐启力放在了购物车里面,而且有记者在采访微软的副总裁鲍尔默的时候,也确实看到了鲍尔默的桌上放着启力。 This China functional drink, it is said can eliminate wearily, strengthens energy anything, regarding needs to work overtime the person who stays up late, truly needs this kind of drink. 这款华夏功能性饮料,据说是可以消除疲劳,增强精力什么的,对于需要加班熬夜的人来说,确实非常需要这类饮料。 These are Feng Yu some small method/trick, he has recommended the China drink to Microsoft, particularly Qi strength. Also very „warm” support one batch have tasted to the engineers. As for Bill? Gates buys Qi strength, is the result of Feng Yu warm recommendation, at that time Feng Yu had not supported Qi strength to Microsoft. Can shoot to this picture, naturally was also the reporter already was notified. 这些都是冯宇的一些小手段,他向微软推荐了华夏的饮料,尤其是启力。还很“热情”的赞助了一批给工程师们品尝。至于比尔?盖茨买启力,则是冯宇热情推荐的结果,那时候冯宇还没给微软赞助启力呢。能拍到这个照片,自然也是记者早就得到了通知。 Bill? Gates, such was represented. 比尔?盖茨,就这么被代言了。 Microsoft, such was represented. 微软,也如此的被代言了。 In the newspaper declared that this is another magic water from East, just like the Jianlibao in the past Olympic Games Field, this Qi strength, to the engineer, quite in Jianlibao regarding the athlete, has the mysterious charm! 报纸上宣称,这是又一款来自东方的魔水,跟当年奥运场上的健力宝一样,这款启力,对工程师来说,就相当于健力宝对于运动员,都有着神奇的魔力！ Initially Feng Yu bestowed Qi strength gave the Microsoft staff the time, Paul Allen also unusual disdaining. Solemn Microsoft board member/director, sold the soft drink unexpectedly, he thinks that was a LOW matter. 当初冯宇赠送启力给微软员工的时候,保罗?艾伦还非常的不屑。堂堂微软的董事,居然去卖汽水了,他认为那是非常LOW的一件事。 Arrogant Paul Allen, always looks down upon Coca Cola and Pepsi Cola anything's drink spare-time university Corporation, like Microsoft this class internet/network science and technology Corporation, can Corporation of reformation of the world, be the future development trend. 高傲的保罗?艾伦,从来都看不起可口可乐、佰事可乐什么的饮料业大公司,像微软这类的网络科技公司,能够改变世界的公司,才是未来的发展趋势。 The Microsoft profit constantly grows, stock price rises successively, has not verified this point! 微软的利润不断增长,股价节节攀升,不就印证了这一点么！ It looks like in it, any delicious Pepsi works as a middle management Executive to Microsoft is progressive, but Feng Yu solemn Microsoft board member/director, ran to sell the soft drink unexpectedly, this lost the face of Microsoft simply! Also wants with delivering drink petty favors wins over the Microsoft engineer, simply is the joke! 在它看来,什么可口佰事的老总到微软当一个中层管理都是进步,而冯宇堂堂微软的董事,居然跑去卖汽水了,这简直是丢了微软的脸！还想用送饮料这种小恩小惠来拉拢微软的工程师,简直是笑话！ But he has not actually thought that Coca Cola and profit of Pepsi Cola, so has been why high. How internet/network science and technology Corporation emerges again, the person also must always the eating and drinking rubbish, drink the fun person, definitely buying the person of computer are more than! 可他却从来没有想过,可口可乐和佰事可乐的利润,为什么一直都那么高。网络科技公司再怎么兴起,人也总是要吃喝拉撒的,喝可乐的人,肯定比买电脑的人多！ Naturally, Paul Allen has not thought that Feng Yu do not close right up against bestows some drink, flatters the Microsoft engineer, wins over the will of the people, this is only a trade promotes. 当然,保罗?艾伦也没想到,冯宇并不是要靠着赠送一些饮料,来讨好微软的工程师,拉拢人心,这只是一次商业推广罢了。 With the Microsoft brand , to promote Qi strength! 用微软的品牌,来推广启力！ „It is said are the behind-the-scenes forces of these China drink, that Microsoft China board member/director?” Brander hears this news, does not believe that the computer software with the drink, the profession that eight bamboo poles cannot hit! “据说这些华夏饮料的幕后推手,就是那个微软的华夏董事？”布兰德听到这个消息,也不太相信,电脑软件跟饮料,八竿子打不着的行业啊！ „Is that mysterious China rich and powerful people, will otherwise have Engineer Microsoft to have the China drink the news? They had the effort that the prize promoted sales to be too big, these electric appliances did not say that also has car unexpectedly. At present eight car have drawn a prize-winning ticket, in the newspaper wantonly was also reporting this matter.” “就是那个神秘的华夏富豪,否则怎么会有微软工程师都喝华夏饮料的消息呢？还有他们有奖促销的力度太大了,那些电器就不说了,居然还有汽车。目前已经有八辆汽车中奖,报纸上也在大肆报道这件事。” „How do you plan to do?” Brander looks to Okafor, normally their Coca Cola and Pepsi Cola does not need to carry on the prize promotion completely, they have the huge customer segment, if the new product listing also almost. “你们打算怎么做？”布兰德看向奥卡福,按说他们可口可乐和佰事可乐完全不需要进行有奖促销,他们已经有着庞大的消费群体,如果是新品上市还差不多。 Even if they proposed that has the prize promotion, proud Board of Directors, to these China drink same incentive, most will again not come one can, will not have the electric appliance, do not say car. 就算他们提出有奖促销,骄傲的董事会,也不会给那些华夏饮料一样的促销力度,最多就是再来一罐,连电器都不会有,更不要说汽车了。 They hope that the opposite party makes promotion first, this can be said as with the promotion that the opposite party competes to make. Actually they completely have the strength to lose money in business sale, expels North America the China drink thoroughly. But such does, was a suspect to monopolize, will suffer the large amount traffic ticket, and has injured to the brand image, will keep them out by China. 他们都希望对方先做促销,这样就可以说是跟对方竞争而做的促销。其实他们完全有实力折本销售,将华夏饮料彻底撵出北美。但那样做,就涉嫌垄断了,会遭受巨额罚单,且对品牌形象有所伤害,更会被华夏拒之门外。 After they study, decided...... Etc. Waited for the China drink the promotion unrest in the past, after all China that side drink Corporation strength was not strong, the long-term promotion, was absolutely impossible. But two Ledu invested not the poor advertising expenditure at Olympic Games, can attack the China drink inevitably once more. 两人研究后,都决定……等。等华夏饮料的促销风潮过去,毕竟华夏那边的饮料公司实力并不强,长时间的促销,绝对不可能。而两乐都在奥运会上投入了不菲的广告费,必然能再次打击华夏饮料。 But at this time they had discovered not a good news, the China drink, entered the European many country markets unexpectedly, similarly starts from the supermarket, similarly in many large-scale supermarket chains, simultaneously spreads the goods. 但此时他们又发现了一个不好的消息,华夏饮料,竟然又进入了欧洲多国市场,同样是从超市开始,同样在多家大型连锁超市,同时铺货。 So formidable marketing capacity, making them feel the serious crisis finally. Microsoft doesn't board member/director, what personal connection always have and influence in Europe? Then the China drink can enter to these many supermarkets in rapidly, was fearful. 如此强大的销售能力,让他们终于感受到了严重的危机。微软的董事,在欧洲总没什么人脉和影响力吧？那么华夏饮料能迅速进入到这么多的超市中,就非常可怕了。 Two happy this time believes that must make counter-attacks! 两乐此时认为,必须做出一些反击了！
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