EG :: Volume #9

#830: Condition( asked to subscribe asks ticket)

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The peaceful time is about three seconds, the next quarter, the scene was more disorderly. Many people are stretching neck to shout that this asked one, that asked one, Feng Yu cannot hear clearly them to say anything. 安静的时间不过三秒钟,下一刻,场面更加杂乱了。好多人都在抻着脖子喊,这个问一句,那个问一句,冯宇根本听不清他们在说什么。 Feng Yu this really could not endure, pounded on the table to exclaim fiercely: „Peaceful!” 冯宇这回真是忍不了了,猛地一拍桌子吼道:“安静！” „Calls everybody, discusses the matter of alliance. The alliance must have a custom, you are like this noisy, like any appearance!” The Feng Yu anger said. “把大家召集起来,是商量联盟的事情。联盟就要有个规矩,你们这样吵吵闹闹的,像什么样子！”冯宇怒道。 Everybody had a scare, most people are peaceful, appearance that several people refuse to accept obviously, includes total Manager that the rising sun rises. 大家都吓了一跳,大部分人都安静下来,有几个人明显不服的样子,其中就包括旭日升的总经理。 „Chief Feng, illuminates your this meaning, is the custom of alliance your custom?” “冯总,照你这个意思,联盟的规矩就是你的规矩喽？” Feng Yu looks to the opposite party, sneers saying: „Is my custom is also what kind of? My custom, can consider everybody's benefit. If you have these matters that the skill achieved me saying that you did come?” 冯宇看向对方,冷笑道:“是我的规矩又怎样？我的规矩,可以照顾大家的利益。你要是有本事做到我说的那些事情,那你来啊？” Feng Yu most dislikes this person, the wool skill does not have, but also likes blindly ****. Thinks that is an official great? You at best are also a government official. 冯宇最讨厌这种人,毛本事没有,还喜欢瞎****。以为是当官儿的就了不起？你充其量也就是个吏。 On this short-haired pelt officer, Feng Yu has not paid attention to from the start! Even if your mayor, saves Chief, the buddy does not want to pay attention, does not pay attention in the same old way! 就这种小毛官,冯宇压根儿就没放在眼里！就算是你们市~长、省~长,哥们不想理会的时候,也照样不理会！ Saw nobody to speak, Feng Yu continued saying: „I knew with the management of European and American large-scale supermarket chain, even can convince the opposite party, lets our products, has a special counter in their supermarkets. Native of US , Europe were used to shop in the supermarket, the supermarket could be said as the most formidable sales terminal, very strong advertisement effect. Cannot enter the drink of supermarket chain, being doomed does not have the future!” 看到没人说话了,冯宇继续说道:“我跟欧美很多大型连锁超市的高管都认识,甚至可以说服对方,让我们的产品,在他们的超市里面有一个专柜。欧美人习惯了在超市购物,超市可以说是最强大的销售终端,还有很强的广告效应。不能进入连锁超市的饮料,注定是没有前途的！” Under the stage some big Corporation leadership looking pensive, they have the products outlet overseas, but also is only restricted in Southeast Asia, so-called exit / to speak Europe, was that side European business agents few products, even some radically were the short-lived businesses, that was they do business at a loss the sale, for propagandized. 台下一些大公司的领导若有所思,他们都有产品出口国外,但也仅限于东南亚,就算所谓的出口欧洲了,也不过是欧洲那边的代理商进了少量的产品而已,甚至有的根本就是一锤子买卖,那是他们赔本销售,为的就是宣传。 We exit / to speak the product of Europe, that quality also with saying? Even many products exit / to speak European many country such words in the message on the increase, because this time people approve these very much. 我们可是出口欧洲的产品,那质量还用说？甚至很多产品在广告词里就添加出口欧洲多少国家这样的话语,就因为此时国人很认可这些。 The foreigners are willing to buy, that definitely is the good thing! 老外都愿意买的,那肯定就是好东西！ The sales experiences of China these drink Company, are unable to duplicate externally. Is also same including Jianlibao, initial sale time, puts in the massive advertisements on the eve of the holiday, their products, builds a present! 华夏这些饮料企业的销售经验,根本无法在国外复制。包括健力宝也一样,最初销售的时候,都是在节日前夕投放大量广告,将他们的产品,打造成一种礼品！ After there is a certain foundation, made these drink turn into the genuine drink, one hobby and consumable, then step by step carried on to be widely disseminated, main method/trick, had the advertisement in Yang Tai. 等有一定的基础后,才让这些饮料变成了真正的饮料,一种嗜好品、消费品,然后一步步的进行大面积推广,主要的手段,也是在央台打广告。 But in Europe and America and other countries, the satellite TV station are quite many, the audience is scattered, like China, is not Yang Tai one alone big, even Yang Tai advertisement, a charm effect, so long as almost advertizes in Yang Tai the product, the sales volume can obtain the enormous growth, this point Wahaha, happy Pepsi , etc. had profound understanding. 而在欧美等国家,卫星电视台比较多,观众分散,不像华夏,都是央台一家独大,甚至央台的广告,还有一种魔力效应,几乎只要在央台做广告的产品,销售额都能得到极大的增长,这一点乐哈哈、乐佰事等深有体会。 „Chief Feng, you said is so good, do you want to help our products carry on the promotion?” Some people asked. “冯总,你说的那么好,你是要帮我们的产品进行推广吗？”有人问道。 „We must put in a sum of money, carried on the advertisement delivery in Europe, North America and other areas, this sum of money, definitely compares the domestic advertising expenditure to be high, but the power of consumption of European beautiful developed country, far strong in us domestic. But we unite in together, then can strive for a preferential price, this can reduce all products the advertising costs.” “我们要投入一笔钱,在欧洲、北美等地区进行广告投放,这笔钱,肯定比国内的广告费要高,但欧美发达国家的消费能力,也远强于我们国内。而我们联合在一起,那么就可以争取一个优惠的价格,这样可以降低所有产品的广告宣传成本。” „The meaning of Chief Feng, do we want to disburse money? Does that propaganda calculate with emphasis? How does the proportion of disbursing money calculate?” “冯总的意思,我们都要出钱？那宣传重点怎么算？出钱的比例怎么算？” „I talk clearly, is not all people must disburse money, the product that but was chosen, has the qualifications to disburse money.” Feng Yu emphasized. “我说清楚,不是所有人都要出钱,而是被选上的产品,才有资格出钱。”冯宇强调道。 The following person looked mutually, what meaning, but can also elect? Since does not help us promote, that did ask us to do? Demonstrates your big Corporation formidable? 下面人相互看了看,什么意思,还要选？既然不帮我们推广,那叫我们来干什么？显示你们这些大公司的强大吗？ Child-care who at this time Zong Qingxian arranged ahead of time has had an effect, that child-care asked loudly: „Chief Feng, how then to choose?” 这时候宗庆先提前安排好的托儿起作用了,那个托儿大声问道:“冯总,那么如何选择呢？” „Is very simple, first your products must conform to the US, Europe and other country of the quality detection standards, this does not pass, anything is useless. Next, you must have certain scale, what is certain scale? At least must be able to provide all supermarkets the commodities of shelf. I have calculated probably, the light is the North American over a thousand supermarkets, European these channel also several thousand supermarkets, my 5000 supermarkets were good, a supermarket must have least 100 bottles or 100 cans of drink provides, in other words, you must have one time to provide 500,000 bottles or 500,000 cans of export capabilities. This is the lowest standard, if the product can curry favor with, but must have momentarily makes up the goods the ability.” “很简单,首先你们的产品要符合米国、欧洲等国家的质量检测标准,这个不通过,什么都白搭。其次,你们要有一定的规模,什么叫一定的规模呢？就是至少要能提供所有超市的一个货架的商品。我大概计算了一下,光是北美都有上千家超市,欧洲那些渠道也有几千家超市,我就算5000家超市好了,一家超市要有最少100瓶或者100罐的饮料提供,也就是说,你们要有一次提供500000瓶或者500000罐的出口能力。这还是最低标准,如果产品卖得好,还要有随时补货的能力。” This not according to cost finding, but must guarantee the capacity. Cannot promote, the opposite party supermarket wants the goods, finally couldn't you provide? The previous generation Jianlibao afterward had made this mistake, after the millennium, traded the holding side, the advertisement has blotted out the sky, the result dealer wanted the goods, was informed not to have! 这个不是按照成本计算就可以的,而是要保证产能。总不能推广出去了,对方超市想要货,结果你提供不了吧？前世健力宝后来就犯过这种错误,千禧年后,换了控股方,广告铺天盖地,结果经销商要货,被告知没有！ That TM does not waste advertising expenditure, completely is the behavior that makes! 那TM不是浪费广告费么,完全就是作死的行为！ Naturally, this time meets, has this capacity. However if exits these many, their domestic markets may probably receive to affect. If to exit / to speak, finally supreme headquarters losing, that has been possible on the gain does not equal the loss. 当然,这次来开会的,都是有这个产能的。不过如果出口这么多,那他们国内的市场可就要受到影响了。如果为了出口,结果把大本营给丢了,那可就得不偿失了。 This condition said that many Company had backed down, some Company that but Feng Yu most favored, still very much had the interest looks at Feng Yu, they had the confidence to complete these tasks very much with ease, moreover certainly can the quality detections through European and American these countries. 这个条件一说出来,很多企业已经打了退堂鼓,但冯宇最看好的一些企业,依然很有兴致的看着冯宇,他们都很有信心轻松完成这些任务,而且也一定能通过欧美那些国家的质量检测。 „Then you must have the sufficient fund, can take to advertize. Even if we put in the advertisement in the television station, must put in the advertisement in the newspaper, but must give these supermarket some propaganda expenses, this is not the small number. But the advantage is, once your products were approved by the consumer, then your sales volumes definitely meet the straight line to rise. This point, I think that everybody can also understand?” “然后你们还要有充足的资金,可以拿出来做广告。我们哪怕在电视台投放广告,也要在报纸上投放广告,还要给那些超市一些宣传费用,这也不是小数目。但好处是,一旦你们的产品被消费者认可,那么你们的销量必然会直线上涨。这一点,我想大家也都能明白吧？” „Then was the issue of market position, our products, must be different according to the localization, adopt the different propaganda ways. The similar products, we will place in the same place, chooses for the consumer. For example the milk product with the milk product puts together, the carbonated drink with the carbonated drink puts together, the tea drink with the tea drink puts together, the functional drink with the functional drink puts together. In this everybody product price, must differ from, even if only differs one cent, must manifest the difference.” “接下来就是市场定位的问题了,我们的产品,要根据定位不同,采取不同的宣传方式。同类产品,我们会摆放在一起,供消费者进行选择。比如奶制品就跟奶制品放在一起,碳酸饮料就跟碳酸饮料放在一起,茶饮料就跟茶饮料放在一起,功能性饮料就跟功能性饮料放在一起。这里面大家产品的价格,也要有所不同,哪怕只相差一美分,也要体现出来差别。” „Chief Feng, our many products internally are the same prices, why can have the difference externally?” “冯总,我们很多产品在国内都是一样的价格,为什么在国外就要有差别呢？” „Because we are new products, is their strange products, naturally, the ultimate cost must consult with various Company, but this price, must meet the requirement, do not think that the overseas any thing is expensive, for example Coca Cola, in the different countries, the selling price is slightly different.” “因为我们都是新产品,是他们陌生的产品,当然,最终价格要跟各企业进行协商,而这个价格,也要符合要求,不要以为国外什么东西都贵,就比如可口可乐,在不同的国家,售价就略有不同。” „Detailed issue, I 11 have not repeated here, thinks that meets the above requirement, and wants to collaborate to try the overseas market with us, comes with a form, I will deliver a number of products to go to that side Europe and America to examine as soon as possible, only then the examination passed, can discuss other.” “还有很多详细的问题,我在这里就不11复述了,自认为符合上述要求,并且想要跟我们联手尝试海外市场的,过来拿一份表格,我会尽快的送一批产品去欧美那边检测,只有检测通过了,才能谈其他的。” The majority of people came to take the form, but Feng Yu estimated that the form handed over, not over 1/10. Only then everybody collaborates, can resist the beverage industry giants in Europe and America truly, independent combat, can succeed without any! 大部分的人都过来拿了表格,不过冯宇估计,表格交回来的,不会超过1。只有大家联手,才能真正的对抗欧美的饮料业巨头,单打独斗,没有任何一家能成功！ ...... ……
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