Zhang Ruiqiangmakes the decisionquickly, hehas the decision-making abilitycompared withSecretary Xuactually, butis the Bing Citypopulationaccounts forLongjiang about 26%, but the tax revenue, has actually accounted for over 43%!张瑞强很快做出决定,倒不是他比许书~记更有决断力,而是冰城的人口占龙江的26左右,但税收,却占了43以上!In other words, something that Bing Citycanachieve, entireLongjiangis actually not necessarily ableto achieve. <\;-, Bing Cityplanssingle rowparticularly~city, hasa large part ofrights to independence, a lot, candecidealonethatbutwas not restrictedby the province.
也就是说,冰城能做到的一些事情,整个龙江却未必能做到。←,尤其是冰城还是计划单列~市,有着很大一部分的自主权,很多事情,可以单独决定,而不受省里制约。Feng YusaidletsCompanyrisingwages, toreduce the contradictionpsychology of staff, thencanpromote the social securitypaymentfast, this means that Bing City can achieve.冯宇说的让企业涨工资,以减少职工们的抵触心理,然后就能快速的推行社会保险缴纳,这个办法,冰城可以做得到。Even the Companyinsurance and social security and axle, Bing Cityalsohasenoughstrengthto complete, after all the Bing Cityindustrialrecoverydegree, surpasseseverybody'santicipated, evenin certain aspects, has led the nation.
甚至就连企业保险和社会保险并轨,冰城也有足够的实力来完成,毕竟冰城的工业复苏程度,远超大家的预期,甚至在某些方面,已经领先全国。For exampleBing City Machinery Corporation, for exampleBing Citypharmacy group, for exampleBingfei Factory, for exampleMotor Factory, eventextile milland otherlight industries, developmentis also good.
比如冰城机械公司,比如冰城制药集团,比如冰飞厂,比如电机厂,甚至就连纺织厂等轻工业,发展的也非常不错。Includesotheraspects, the speed of Bing Citydevelopment, is fast, the fundis sufficient.
还有包括其他一些方面,冰城发展的速度,都非常快,资金充足。ButSecretary Xuactuallyhas no wayto makethisdecision, someLongjiangalsopoorplaces, manyCompanydevelopment was not quite good, saysseriously, thatwasbarely alive.
可许书~记却没法做出这种决定,龙江还有很多穷的地方,还有很多企业发展的并不太好,说严重点,那就是半死不活。
The tax revenue that theseCompanyitselfdeliverare not many, the means of ifaccording toFeng Yusaying, lettheseCompanyto the staff the risingwages, stabilizes the mood of staff , to promote the social insurance system, then the newissuecame, the tax revenue that theseCompanydeliver, drasticallywill reduce, thenin the provincealsohasmoneyto handleothermatters?
那些企业本身上交的税收就不多,如果按照冯宇说的办法,让那些企业给职工涨工资,来稳定职工的情绪,推行社会保险制度,那么新的问题就来了,那些企业所上交的税收,就会大幅减少,那么省里还有钱做其他事情吗?Has promoted a system, keepsotherworkfromdeveloping, thiscansay that is successful?
推行了一个制度,却让其他工作无法开展,这能说是成功吗?
The best means that thatraises the economic level of entireprovince, money that everybodymakeswere many, thismatter can also understand. Butthismattersaidsimply, operates, actuallyverydifficult.
最好的办法,那就是提高整个省的经济水平,大家赚的钱多了,这件事儿也就能理解了。可这事儿说起来简单,操作起来,却非常的难。Theyinponder, Feng Yuactuallyrelaxedis drinking the tea, toldthemtoo. The mouthalsosomewhatdid.
两人在沉思的时候,冯宇却轻松的喝着茶水,跟他们说太多了。嘴巴还有些干了。Zhang Ruiqianglooks atSecretary Xuthatpuzzledappearance, does not know how to persuade, actuallysuddenlysaw, appearance that Feng Yuwas carefree and content. Thenremember, thistopic, isFeng Yuraises, saidthatthisboydoes havesolution?张瑞强看着许书~记那纠结的样子,正不知道怎么劝说呢,却忽然看到,冯宇悠然自得的样子。这才想起来,这个话题,是冯宇提出来的,这么说,这小子有解决的办法?Yourboyhad the meansearlynot to say. Letsusintentionallyuncomfortably?
你小子有办法不早说。故意让我们难受是吧?Zhang Ruiqiangclear a throat, remindedFeng Yu, stop while you're ahead!张瑞强清了一下嗓子,提醒冯宇,适可而止吧!„Feng Yu, you, since said that thenyoudo havesolution?”
“冯宇,你既然这么说了,那么你有解决的办法吗?”„Has, improvestheseCompanyincome, totheseCompanystaffrisingwagesnotonline?”
“有啊,提高那些企业的收入,给那些企业职工涨工资不就行了?”ThisdamnalsosaidwithyouthatwhatIaskedwas the specific measure, enhancedthese company revenue!
这tm还用你说,我问的是具体办法,怎么提高那些企业收入!Sawexpression that OldZhangthatgoes all outto restrain, Feng Yuthenleisuresaying: „Means. Actually is too not difficult, butdoes not know whether Secretary Xucan carry outsuccessfully, thisveryoffended people, particularlyis easyto cause the contradictions of theseprefectures.”
看到老张那拼命克制的表情,冯宇这才慢悠悠的说道:“办法吗。其实不算太难,只是不知道许书~记能否推行成功,这个可是很得罪人的,尤其是容易引起那些地市的抵触。”Secretary Xufrownsto looktoFeng Yu: „offended peopleIdid not fearthatdoesanymatter, is impossible to satisfy. So long asthismatter, is goodtocommon people, thatwas enough. Butyousaid that the prefecturewill conflict, what is this?”许书~记皱着眉头看向冯宇:“得罪人我不怕,做任何事,都不可能让所有人都满意。只要这件事,对老百姓好,那就足够了。可是你说地市会抵触,这是什么意思?”ImprovestheseCompanyincome, theseprefectures should also happybe right. The income of theirplacealsoincreased, candomorematters, canmake the achievements, whycanconflict?
提高那些企业的收入,那些地市也应该开心才对。他们地方的收入也增加了嘛,能做更多的事了,也能出政绩,为什么要抵触?Feng Yuhad not saiddirectly. Butaskedone: „Secretary Xu, youthink that myCorporationproduct, the profitis not why low, but does the consumeralsoapprove?”冯宇没有直接说。而是反问了一句:“许书~记,你认为我公司的产品,为什么利润都不低,但偏偏消费者还认可?”Secretary Xuthinks: „Isbecause the product qualityis good? Because the outward appearanceis novel? Isadvertisingcan complete?”许书~记想了想:“是因为产品质量好?还是因为外观新颖?或者是广告宣传做得好?”„Thesehave. For exampleourhumidifierandbladeless fan, ouroutward appearanceswere no longer novel, the product qualitywas also overtakenbyotherbrand. After the advertisingheat degreealsoreduced, ourproductssellcompared withothers'being better, the priceis higher than them, why is this?”Feng Yucontinuesto ask.
“这些都有。比如我们的加湿器和无叶风扇,我们的外观已经不再新颖了,产品质量也被别的品牌追上的时候。广告宣传热度也降低了之后,我们的产品卖的还是比别人的要好,价格比他们还是高,这又是为什么?”冯宇继续问道。Zhang Ruiqiangput outtwocharactersfrom the mouthat this time: „Brand!”张瑞强这时候从嘴里吐出两个字:“品牌!”Feng Yuthrows a applausetoZhang Ruiqiangexpression: „Right, isname effect! Iexplainedsimply, the name effect, wasextension of Companyvalue, in other words, thisbrand, for the benefit and influence that thisproductbrought.”冯宇向张瑞强投去一个赞许的眼神:“没错,就是品牌效应!我简单解释一下,品牌效应,是一种企业价值的延续,也就是说,这个品牌,为这个产品带来的效益和影响。”Saw that Secretary Xutoodid not understand, Feng Yuthinks, has cited an example: „Sameproduct, ifIpaste on an import the label, even ifpricehigh10%, even over 20%, will havemanypeople to buy, becauseintheirimpressions, the import good, is better than the domestic-madething. Also the nationincessantlyhad the Bing City Machinery Corporationproductionagricultural tools and machinery, butsimilarrotary cultivationplowhad, why the Bing City Machinery CorporationpriceotherCorporationwas higher than? Sellsis better? Butin fact, the qualities of someproducts, the differenceis not big.”
看到许书~记还是不太理解,冯宇想了想,举了一个例子:“同样一件产品,如果我贴上一个进口的标签,哪怕价格高了10,甚至20以上,还是会有很多人想要买,因为在他们的印象中,进口产品,就是比国产的东西好。再说全国不止有冰城机械公司生产农机具,但同样一个旋耕犁具,为什么冰城机械公司的价格就要比其他公司的更高?卖的还更好?而实际上,一些产品的质量,差别根本不大。”„Thisis the name effect, because the consumerapprovesourbrands, knows that weare the nationalwell-known brands, knows that ourtechnologiesare the nationare in the lead, knows that ourpost-sale serviceare better. Similarlyis the roast duck, whyQuanjudecompared withexpensive of Bianyifang? Butin fact, Bianyifangbrand, is older than Quanjude, because ofQuanjudeonstate banquet, butmanypeopledo not even know that Bianyifangalsomakes the roast duck, even iftheysawin the menuto have the roast duckinBianyifang, theyalsonot necessarilywent back, butto the Quanjudeperson, has almost not ordered the roast duck. Simply speaking, the brand is also an importantvalue, on the accountant, calls the intangible asset, does not have the non-currencyproperty of physical form.”
“这就是品牌效应,因为消费者认可我们的品牌,知道我们是全国知名品牌,知道我们的技术是全国领先的,知道我们的售后服务更好。同样是烤鸭,为什么全聚德的比便宜坊的贵?而实际上,便宜坊的牌子,比全聚德更老,但就因为全聚德上了国宴,而很多人甚至不知道便宜坊也是做烤鸭的,就算他们在便宜坊看到了菜单上有烤鸭,他们也未必回去点,但到了全聚德的人,几乎没有不点烤鸭的。简单来说,品牌也是一种重要的价值,在会计上,称之为无形资产,既没有实物形态的非货币性资产。”GoodFeng Yuhas studiedtheseknowledge, otherwisereally is not quite goodto explain. Feng Yugave an example, addedspecializedterms on someeconomics, was ignorantto the Secretary Xulecture. Secretary Xuthisage, whichhas studiedthese, buthethesespecializedterms that althoughsomenottooclearFeng Yuspoke, butFeng Yucites the example, heunderstood.
还好冯宇学过这些知识,否则还真不太好解释。冯宇举了例子,还说了一些经济学上的专业名词,给许书~记讲懵了。许书~记这个岁数,哪学过这些啊,但他虽然有些不太明白冯宇说的那些专业名词,可冯宇举得例子,他听懂了。He was still sighing meanwhilethatFeng Yucanhavetoday, is really notaccidental, has a look atotherstheseknowledge, Ihad not listenedbefore. Histhesesubordinatesandstaff, manyeconomic experts, theseexpertises, thesepeoplealsounderstand, moreovercansayis abstruser.
同时他心里还在感叹,冯宇能有今天,果然不是偶然,看看人家这些知识,我以前都没听过。他的那些下属和幕僚,其中不乏经济学专家,这些专业知识,那些人也都懂,而且能说的更加深奥。Whatwhat a pityis, theyknowSecretary Xu unable to understand, will therefore not saythese. Today the Secretary XuFeng Yuwords, suchare blownon first hearing!
可惜的是,他们知道许书~记听不懂,所以根本不会说这些。今天许书~记乍一听冯宇的话,就被这么镇住了!„Yourmeaningis, should welettheseCompanymanagementbrands? Whichaspectsthenshouldfromstart, firstadvertizesto propagandize?”Secretary Xumodestasking.
“你的意思是,我们应该让那些企业经营品牌?那么应该从哪些方面做起,先做广告宣传?”许书~记虚心的问道。„Manages the brand? Thatwas too troublesome, moreovertimewithout enough time, wehave the ready-madebigbrandradically, whynon-direct utilization?”
“重新经营品牌?那太麻烦了,而且时间根本来不及,我们本身就有现成的大品牌,为什么不直接利用呢?”„Ready-madebigbrand, whatmeaning?”
“现成的大品牌,什么意思?”Feng Yusmiled, saysSecretary XuandZhang Ruiqiangnot to be strange, word that evenmentionedfrequently: „Merge!”( To be continued.)冯宇笑了笑,说出了一个许书~记、张瑞强都不陌生,甚至经常提到的词:“合并!”(未完待续。)ps: First, thank the bookfriend1210203136868, cowherdingclasses, confusedz731andbirdto be big, z the heartlanguageand otherbookfriend of the monthly tickets, thanks, behindalsohad
ps:第一更,感谢书友1210203136868、放牛班的、迷z731、鸟大、z心语等书友的月票,谢谢,后面还有
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