EG :: Volume #7

#656: Sells the card to make money four

LNMTL needs user funding to survive Read More

Then, everybody discussed how should propagandize, can sell the card. 接下来,大家就商量,该如何宣传,才能把卡卖出去。 The advertisement must certainly do, makes concrete advertizes on any media, advertizes, everybody also had the difference. 广告是肯定要做的,具体在什么媒体上做广告,怎么做广告,大家又有了分歧。 „I think that we advertized to be enough in City Television station, the time of January, enough made all residents know that we have promoted the membership card and shopping card . Moreover the advertisement of city stage was very cheap. The supermarket starts doing business the previous month, in various advertisements of city stage doing, the effect is very good.” Fu Guangzheng said. “我认为我们在市电视台做广告就足够了,一月的时间,足够让所有市民都知道,我们推出了会员卡和购物卡,而且市台的广告还很便宜。超市开业前一个月,就是在各市台做的广告,效果很不错。”付光正说道。 Some Li Zekai dissident views: „City Television station advertizes, that wasted obviously. So long as we make others know that we had this activity to suffice, I think that a round of circular was the simplest means that and most economical. We have had the person of round of circular, some advertisement disbursements can definitely save.” 李泽锴则有不同意见:“市电视台做广告,那明显是浪费了。我们只要让别人知道,我们有这个活动就够了,我认为发传单是最简单的办法,而且最为经济。本来我们也一直有发传单的人,这部分广告支出完全可以省下来。” „Does light distribute the circular to be good? The shopping card of our high-quality membership card and big face value, faces the super client. How many super clients you have seen, will meet the circular on the street? They may be drive.” The Fu Guangwei rebuttal said. “光发传单怎么行？我们的高级会员卡和大面值的购物卡,都是面向大客户的。你见过几个大客户,会在街上接传单？他们可都是开车的。”付光伟反驳道。 „Can place on their vehicle directly, I favor on under the window, rain wash of multi- parking lot, has the circular.” Li Zekai argued. “可以直接放在他们车上啊,我看好多停车场的窗户上、雨刷下面,都有传单啊。”李泽锴争辩道。 „Yes, trades to do is you, will you look? Either throws on the ground, either throws into the trash can, will not take toward the car(riage), carefully will not look. Wanted me saying that the simplest means that propagandized in the supermarket entrance. Makes a big person occasionally, takes the loudspeaker to propagandize. The cost is also low, moreover effect is good, but can also attract the customer to spend. In supermarket, can propagandize through broadcast, playbill and other ways.” “是啊,换做是你,你会看吗？要么扔在地上,要么扔进垃圾桶,甚至都不会往车里拿,更不会仔细看了。要我说,最简单的办法,就是在超市门口宣传。弄一个大的人偶,拿着喇叭宣传。成本也非常低,而且效果还不错,还能吸引顾客来消费。在超市里面,也可以通过广播、海报等方式宣传。” The comparison of Fu Guangwei is traditional, is their family|home supermarket in conventional method/trick that side Hong Kong uses, the effect is truly good. But Fu Guangwei has not considered that side Hong Kong, because the advertising expenditure of television station is quite expensive, moreover several competitors. Therefore advertizes to propagandize, most cost-effective/worthwhile. 付光伟的方法比较传统,也是他们家超市在香江那边采用的常规手段,效果确实不错。但付光伟没考虑到,在香江那边,因为电视台的广告费比较贵,而且有好几个竞争对手。所以那么做广告宣传,最为划算。 May in mainland, the advertising expenditure not be high, and Taihua supermarket simply does not have the competitor. And the source of tourists does not have the supermarket of Fu to be so stable, therefore Feng Yu favors spending to advertize on the media. 可在内地,广告费并不高,且泰华超市根本没有竞争对手。并且客源也没有付家的超市那么稳定,所以冯宇是倾向于花钱在媒体上做广告的。 May advertize in the city stage, truly not too cost-effective/worthwhile, Feng Yu thinks that should advertizes in the broadcast and newspaper. 可在市台做广告,确实不太划算,冯宇认为应该在广播和报纸上做广告。 „I think. The broadcast and newspaper most suit advertize the place. First, the viewing ratio of city stage is not specially good, but the person who does business, looked that the time of television are less. After they will go to work, reads the newspaper, will listen to the radio in driving. After getting off work, either exited to treat with courtesy, either went out to play, watched the television was not specially many. Even if looked, chooses Yang Tai and other television stations, regional station, misses many.” “我认为。广播和报纸是最适合做广告的地方。首先,市台的收视率并不是特别好,而做生意的人,看电视的时间更少。他们会上班后看报纸,会在开车的时候听广播。下班后要么出去应酬了,要么出去玩了,看电视的并不是特别多。就算是看了,也多选择央台等电视台,地方台,还是差很多的。” „Now the news media of most mainstream, are the newspaper. Goes to work, is doing business, government employee/civil servant, is the ordinary worker. Cannot leave the newspaper. Even if in our Taihua Supermarket Group, everybody looks most is also the newspaper?” “现在最主流的新闻媒介,就是报纸。无论是上班的,还是经商的,无论是公务猿,还是普通工人。都离不开报纸。就算在我们的泰华超市集团,大家看的最多的也是报纸吧？” „Brother Feng, you thinks not to have, now many people have not been literate.” The Fu Guangzheng reminder said. “冯老弟,你想过没有,现在很多人还不识字呢。”付光正提醒道。 He is not short in the mainland time, sees the person who has not been literate to have, but also some are leadership. The newspaper is the mainstream, but some obvious crowds cannot cover. 他在内地时间也不短了,见过不识字的人有很多,还有的是领导呢。报纸是很主流,但明显有些人群覆盖不到嘛。 The person who „is not literate has certainly, but main centralized in rural area, the person who in the city, is not literate are not many. You in the mainland not short time. How many illiterate people have seen? Now city literacy class opened many years, fought the large character not to know one rise not many. I acknowledged that definitely also will have, but the quantity are few. But at this time. Wanted us to work hard in the advertisement.” “不识字的人当然有,但主要集中在农村地区,城市里,不识字的人不多。你在内地也不短时间了。见过多少文盲？现在市里扫盲班开了多少年,斗大字不识一升的没有多少了。我承认,肯定还会有,但数量非常少。而这时候。就要我们在广告上下功夫了。” „What fresh idea can the advertisement of newspaper have to be inadequate?” Li Zekai knits the brows to ask. “报纸的广告还能有什么新意不成？”李泽锴皱眉问道。 „Naturally can have, for example we can become the advertisement interesting, the cartoon have you looked?” Feng Yu asked. “当然可以有,比如我们可以把广告变得有趣一些,漫画你们都看过吗？”冯宇问道。 „Has looked!” Fu Guangwei excited holding up hand. Discovered other people despise visits him, he weak putting down right hand, „I really has looked, «Dragon Tiger gate» may be splendid.” “看过！”付光伟兴奋的举起手。发现其他人都鄙夷的看着他,他又弱弱的放下右手,“我真的看过嘛,《龙虎门》可精彩了。” „Brother Feng. You thought that has person who how many goes to work to make money, will also watch the cartoon? That looks to the child.” Then, but also despises looked at Fu Guangwei one. “冯老弟。你觉得有多少上班挣钱的人,还会去看漫画？那都是给小孩子看的。”说完,还鄙夷的看了付光伟一眼。 Fu Guangwei was despised, gratefully stares. «Dragon Tiger gate» has not looked, you also felt all right saying that you were the Hong Kong person! 付光伟被鄙视了,毫不客气的瞪回去。《龙虎门》都没看过,你也好意思说你是香江人！ „I said is not the cartoon of that fighting, four Georgian cartoons have you looked? Is four cartoon pictures, narrated that an interesting story, can let the story that the person smiles. For example first, can be a person is looking for the parking spot, second, another person drives directly to enter our parking lots, but this person can ridicule the opposite party to be silly, waste money anything, third, enters the person in parking lot to pull out a high-quality membership card, fourth, the person in parking lot comes out, in turn shows off, has the supermarket high-quality membership card, can the one cent parking!” “我说的不是那种打斗的漫画,四格漫画你们看过没有？就是四张漫画图片,讲述一个有趣的小故事,可以让人会心一笑的小故事。比如第一张,可以是一个人在找停车位,第二张,另外一个人开车直接进入我们的停车场,而这个人可以嘲笑对方傻,浪费钱什么的,第三张,进入停车场的人掏出一张高级会员卡,第四张,停车场的人出来,反过来炫耀,有超市高级会员卡,可以一分钱停车！” Fu Guangzheng they listen to the Feng Yu words, wrinkles the brow, sounds to highlight giving favored treatment that the high-quality membership card stopped probably, probably the cartoon truly is also more interesting than the advertisement. Moreover the average person reads the newspaper time, there is a picture, can always attract the attention, but is this effect good, they are not clear. 付光正他们听完冯宇的话,都皱紧眉头,听起来好像是突出了高级会员卡停车的优待,好像漫画也确实比广告更加有趣。而且一般人翻看报纸的时候,有图片的,总是能更加吸引眼球,但这效果好不好,他们也不清楚啊。 „I give an example, in particular, but must find the special person to do. But I can guarantee that such advertisement, will be easier to look, is easier to remember. In the newspaper makes the advertisement also advantage, that can purchase according to the day, can purchase according to the week, compared with the television most little buys for one month wants many of cost-effective/worthwhile. I know that designs Corporation, will design this class advertisement.” “我只是举个例子,具体的,还要找专门的人来做。但我敢保证,这样的广告,会更容易让人看进去,更容易让人记住。报纸上做广告还有一个好处,那就是可以按天来购买,也可以按周购买,比电视最少买一个月的要划算的多。我知道一家设计公司,就会设计这类的广告。” „This actually, the television station will not sell only shows several days of advertisements, only if our price leaves is very high, but such cost will be high, not cost-effective/worthwhile.” A vice-president nods to say. “这倒是,电视台不会卖只播放几天的广告的,除非我们价格出的很高,但那样成本会非常高,不划算。”一个副总点点头说道。 „The second way, broadcasts. The broadcast mainly in coming and going to work peak broadcast, the goal crowd, is the person of driving and rides the person of public transportation. Driving time, was most bored, many person customs listen to the radio, is too peaceful, many people cannot bear.” “第二个途径,就是广播。广播主要在上下班高峰期播放,目标人群,是开车的人和乘坐公交车的人。开车的时候,最无聊了,很多人都习惯听广播,太安静,很多人都受不了。” On the present vehicle, Biao Pei broadcasts. On some vehicles has vehicle-borne tape recorder, that was the good car(riage). But has vehicle-borne cd, is luxury car. 现在的车上,标配还是广播。一些车上有车载的录音机,那就是好车了。而有车载cd的,更是豪车。 Before the Feng Yu rebirth, the listeners'rating of broadcast has been also good. Even if on the vehicle has DVD, their also custom listens to the radio, therefore in the broadcast shows the advertisement, the effect will be also good. 包括冯宇重生前,广播的收听率也一直不错。就算车上有dvd,他们也习惯听广播,所以广播中播放广告,效果也会非常好。 „Person who radio commercial, we must look for that sound to have the recognition does, I recommend a person, in Zhao auspicious, has worked with me, the price is inexpensive, but the effect is good.” “广播广告,我们要找那种声音非常有辨识度的人来做,我推荐一个人,赵中祥,跟我合作过,价格不贵,但效果非常不错。” „How long does the time of that radio commercial want? How should do?” Fu Guangzheng asked. “那广播广告的时间要多久？该怎么做？”付光正问道。 Length that „the time of radio commercial can buy, even if did not sell the card, but can also propagandize the other products of our supermarket. But now is a good opportunity, a good opportunity of sales shopping card, teachers'day to arrive!”( To be continued.) “广播广告的时间可以买的长一点,就算不卖卡了,还可以宣传我们超市的其他产品。而现在正好是一个好机会,一个销售购物卡的好机会,教师节要到了！”(未完待续。) ps: Fourth, monthly ticket full 300 in addition. The front chapter, have not leaked. Thank pk Ancient Greece and pale intent the gentle xh and book Luo and other book friend of the monthly tickets, thanks. Behind is one, more pleasantly surprised? ps:第四更,月票满300加更。前面还有一章,别漏了。感谢pk古希腊、淡意的温柔xh、书罗等书友的月票,谢谢。后面还有一更,惊不惊喜？
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