EG :: Volume #7

#655: Sells the card to make money three

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Is the shopping card the present? 购物卡是礼品？ Feng Yu these words said that all people is a confusion of face. Can the shopping card quite in the voucher, this thing be used to give a present? Delivers this doing, if not know that delivers any good, wastes money directly. 冯宇这句话说完,所有人都是一脸的困惑。购物卡就相当于代金券而已,这东西能用来送礼？送这个干什么,如果不知道送什么好,送钱来得多直接啊。 Fu Guangzheng does business the time not to be short in mainland, he also knows, although mainlander does not have Hong Kong to like giving the gift mutually, but many officials, actually like receiving gifts, moreover most likes directly collects the cash. 付光正在内地做生意时间也不短了,他也知道,内地人虽然没有香江那么喜欢相互送礼物,但很多官员,却喜欢收礼,而且最喜欢的就是直接收现金。 The eye of Fu Guangzheng is getting more and more bright, shopping card = cash! 付光正的眼睛越来越亮,购物卡=现金！ Right, the shopping card same can buy many things, even also includes the refrigerator, television, vcd the big electrical appliances, this is the same with money. 对啊,购物卡一样可以买不少东西,甚至还包括冰箱、电视、vcd等大家电,这跟钱是一样的。 Feng Yu looks at the expression that Fu Guangzheng is suddenly enlighted, asked with a smile: „Do you want to understand?” 冯宇看着付光正恍然大悟的表情,笑着问道:“你想明白了？” „Understood, your this present, mainly faces leadership?” “明白了,你这个礼品,主要是面向领导的吧？” Effort that Feng Yu being a promising young man nods: „Right, not only but leadership, but also includes the parents, the parents-in-law, accurate parents-in-law and other elders, or are some can help to manage the person of matter. At holidays, chooses the gift is also a very headache matter. Bought right fortunately, if bought mistakenly, that not only spent, and has not obtained the favour, did not owe. Delivered our supermarket shopping card to be different, the opposite party liked anything, can select and purchase.” 冯宇一副孺子可教的用力点点头:“没错,但不只是领导,还包括父母,岳父母,准岳父母等长辈,或者是一些能帮忙办事儿的人。逢年过节,选礼物也是一个很头痛的事情。买对了还好,要是买错了,那既花了钱,又没得到人情,不是亏了么。送我们的超市购物卡就不同了,对方喜欢什么,可以自己来选购。” „Moreover this shopping card, we can also have one by a set time, for example three months. If in three months expense, then inside amount becomes invalid, stimulates them to spend by this quickly. Do not think that this overdraws their purchasing power, the shopping card of this face value, they will not bring to do grocery shopping generally anything, is used to buy the big-ticket item. But big-ticket item, is not the daily essential item, they want to buy toilet paper, toothbrush and other things time, must buy again.” “而且这个购物卡,我们还可以有一个限期,比如三个月。三个月内要是消费不完,则里面的金额作废,以此来刺激他们更快的消费。不要以为这样是透支他们的购买力,这种面值的购物卡,他们一般是不会拿来买菜什么的,都是用来买大件。而大件,则不是日常必需品,他们想要买卫生纸、牙刷等东西的时候,还是要再来买。” „What is most important, many people go shopping, happen to cannot collect puts in order. They only know that this could not all spend became invalid, will therefore choose the commodity, then selected and purchased the actual amount of commodity. Generally must surpass the shopping card the amount, in other words, they come here to spend, not only needs the shopping card. Must spend.” “最重要的是,很多人买东西,可不是正好能凑整。他们只知道这个花不完就作废了,于是就会多选商品,那么选购商品的实际金额。一般都要超过购物卡的金额,也就是说,他们来我们这儿消费,不只是需要购物卡。还是要花钱。” Taihua Supermarket Group high-level leadership is looks at Feng Yu that a face admires, haven't this they thought? Especially the person of Fu, is most awkward, they have made many years of supermarket, might as well Feng Yu has not opened the person in supermarket unexpectedly. This contrast, these years they lived on the dog probably! 泰华超市集团的高层领导都是一脸佩服的看着冯宇,这个他们怎么就没想到呢？尤其是付家的人,最为尴尬,他们还是做了多年超市的呢,居然还不如冯宇一个从来没开过超市的人。这一对比,好像这些年他们都活到狗身上去了！ „That Chief Feng, you thought that what face value we should promote the shopping card?” “那冯总,你觉得我们应该推出什么面值的购物卡？” „500 and 1000 and 3000, 5000 and 10,000 five types of the shopping cards of face values. 500, are that you said that purchases, treats as the welfare to the Corporation staff. Naturally also includes to the parents the elder, some people made money, wants to be colored to the parents, but the parents always do not give up, but changes into the shopping card. Did not spend not to have, they have to spend. 1000 is also goal these consumers, some Corporation always school leadership, or finds the person to manage matter anything. 3000, 5000 and 10,000, then the main application gives a present, or gives leadership. The advantage of shopping card does not record a name, does not have the password, who is taking who spends.” “500块、1000块、3000块、5000块和10000块五种面值的购物卡。500块,就是你们说的那种,购买回去,给公司员工当做福利的。当然也包括给父母长辈的,有些人赚了钱,想给父母花,可父母总是舍不得,但换成购物卡。不花就没了,他们则不得不花掉。1000块的也是目标这些消费人群,公司总是有一些校领导的,或者找人办个事儿什么的。3000块、5000块和10000块的,则主要用途就是送礼,或者说送给领导的。购物卡的好处就是不记名,没密码,谁拿着谁消费。” „Is this advantage? If lost, didn't waste?” Fu Guangwei asked. “这是好处吗？要是丢了,不就浪费了吗？”付光伟问道。 „Lost is their loss, was not our. Our mainland discipline ~ committee supervises ~ department. Quite in Hong Kong inexpensive ~ political government office, they will spot-check all government employee/civil servant bank accounts regularly, this shopping card, does not need bank. Even if were discovered. They also it can be said that draw come, wait / etc. that picks, avoid the punishment, they receives like this, does not have the pressure.” “丢了是他们的损失,又不是我们的。我们内地的纪~委监察~部门。就相当于香江的廉~政公署,他们会定期抽查所有公务猿的银行账户等,这个购物卡,又不需要存在银行。即使被发现了。他们也可以说是抽奖得来的,捡到的等等,免于责罚,这样他们收起来,就更没有心理压力。” Issue that the officials receive gifts, previous generation before the Feng Yu rebirth. Has no way completely to solve, this is in any country, issue that has no way to avoid. Feng Yu just made them wasting money to turn has delivered the card, delivered the shopping card, he absolutely did not have the pressure. 官员收礼的问题,前世一直到冯宇重生前。都没法彻底解决,这是在任何一个国家,都没法避免的问题。冯宇只不过让他们把送钱变成了送卡,送购物卡,他完全没有心理压力。 „Brother Feng, you believes that this shopping card, how much money we can sell?” Li Zekai asked. “冯老弟,那你认为,这购物卡,我们能卖出去多少钱？”李泽锴问道。 „Guarantee must be much more than membership card!” “保证比会员卡要多得多！” Previous generation Feng Yu has a friend to go to work in Carrefour, the holiday of Carrefour promotes the shopping card time, a shop can sell several hundred million! If meets Mid-Autumn Festival, new year and other big holidays, can sell billions. Afterward although was ordered by Government, did not allow to promote the ultra-large volume shopping card, but can still sell over a hundred million every month, a time can deliver several much. 前世冯宇有个朋友在家乐福上班,家乐福的节假日推出购物卡的时候,一个店就能卖出去几个亿！要是遇上中秋、新年等大节日,更是能卖出去十几亿。后来虽然被政~府勒令,不允许推出超大额购物卡了,但每个月依然能卖出去上亿的,一次可以多送几张嘛。 Present economic condition several 20 years later has no way to compare, but defers to the estimate of Feng Yu, propagandizes the appropriate words, a supermarket sells 20 million does not have the issue, the light is 5000 and 10,000 shopping cards, little will not sell. 现在的经济情况跟十几20年后没法比,但按照冯宇的估计,宣传得当的话,一个超市卖出去20000000的还是没问题,光是5000、10000的购物卡,都不会少卖了。 20 shops, sell five hundred million not to be a problem absolutely. But immediately teachers'day, Mid-Autumn Festival, National Day, is the busy sales season of shopping card. 20家店,卖五个亿绝对不成问题。而马上教师节了,还有中秋、国庆等,都是购物卡的销售旺季。 New Year's Day, new year, this shopping card, absolutely can sell are more. Six months, light closes right up against the fund that shopping card can raise, is not a small number. 还有元旦、新年等,这购物卡,绝对能卖出去的更多。半年时间,光是靠着购物卡能筹到的资金,就不是一个小数目。 Although this shopping card will spend in the supermarket afterward, but can stimulate the sale of supermarket commodity similarly, moreover can re-steam the fund fast. 虽然这购物卡随后还是会在超市消费,但同样能刺激超市商品的销售,而且可以快速回笼资金。 A most important point, this will create a false prosperity the turnover, can by this, lend out more money in bank. 最重要的一点,这样会造成一个虚假繁荣的营业额,可以以此,在银行贷出更多的钱。 Six months, in addition the loan, profit, raised the billions rmb fund not to have the issue absolutely, that can open more than 20 super big stores. 半年时间,加上贷款、利润等,筹集十几亿rmb的资金绝对没问题,那就又可以开20多家超级大卖场了。 This can achieve Fu Guangzheng they to estimate that except western and other under-developed provinces, other provinces, least Taihua super big stores, but the quite developed city, can have two to three, even are more. 这样就能做到付光正他们预计的,除去西部等欠发达的省份,其余的省份,最少有一家泰华超级大卖场,而比较发达的城市,可以有两到三家,甚至更多。 As the matter stands, opens the golden section of this super big store or supermarket, was occupied by Taihua Supermarket Group. Does not need to be worried again Carrefour, Wal-Mart seized the domain, does not need to be worried that other local following Company come the competition, Taihua Supermarket Group, steady becomes the China first supermarket group, in the future even in the entire world, the scale can also arrange goes forward five. 这样一来,开这种超级大卖场或者超市的黄金地段,就都被泰华超市集团占据了。不用再担心家乐福、沃尔玛等抢占地盘,也不用担心其他地方性的跟风企业过来竞争,泰华超市集团,就会稳稳的成为华夏第一的超市集团,甚至未来在整个世界上,规模也能排的上前五。 Company of this following, has to guard. For example the US, everyone knows that Wal-Mart is the world first, even many years occupy the world 500 strong first position in a hierarchy. But in the US, several world 500 strong retail Company, the pattern will be similar to Wal-Mart in the future. 这种跟风的企业,不得不防。比如米国,谁都知道沃尔玛是世界第一,甚至多年占据世界500强第一把交椅。可未来在米国,还有好几家世界500强的零售企业,模式跟沃尔玛相似。 For example US Family warehousing ( hedepot ), the world 500 rank 35 to 40 \; Kroger ( kroger ) of US, ranks in 50 to 55 \; Taghit ( target ) of US, ranks in 70 to 75 \; Shiel Roebuck of US( color aroebuk), ranks in 80 to 85 \; Costco ( costowholesale ) of US, ranks in 90 to 95 \; Albertson ( alberons ) of US, ranks in 100 to 105. 比如米国家庭仓储（hedepot）,世界500强排名35到40之间\;米国的克罗格（kroger）,排名在50到55之间\;米国的塔吉特（target）,排名在70到75之间\;米国的希尔斯罗巴克（色aroebuk）,排名在80到85之间\;米国的好市多（costowholesale）,排名在90到95之间\;米国的艾伯森（alberons）,排名在100到105之间。 Thus it can be seen, even if powerful like Wal-Mart, cannot avoid the competitor appearing, even the development of these Company in certain areas, crosses Wal-Mart fortunately, these Company some profit margins still above Wal-Mart, the year turnover put together, are more than Wal-Mart. 由此可见,即使强势如沃尔玛,也不能避免竞争对手出现,甚至这些企业在某些地区的发展,还好过沃尔玛,这几家企业有的利润率还在沃尔玛之上,年营业额加在一起,更是比沃尔玛还多。 Development earliest, most good of development, does not represent certainly can occupy all markets. Even if previous generation internally, several large-scale supermarket chains, these may be the competitors. 发展的最早,发展的最好,不代表就一定能占据所有的市场。就算前世在国内,也有十几家大型连锁超市,这些可都是竞争对手。 The Taihua supermarket present way, occupies all golden sections, making these follow Company not to make any money, impossible to develop through the profit trundle!( To be continued.) 泰华超市现在的方式,就是占据所有黄金地段,让那些跟风企业赚不到什么钱,更不可能通过利润滚动发展起来！(未完待续。) ps: Third, thank free and unrestrained You Tianxia, iang to compel zi and メ to come the い alone net and other book friend of hitting to enjoy alone. Behind also has ps:第三更,感谢逍遥自在游天下、iang逼zi、メ獨来い獨网等书友的打赏。后面还有加更
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