EG :: Volume #7

#654: Sells the card to make money two

LNMTL needs user funding to survive Read More

Membership card and shopping card? Do these two types of cards have very big potential? The Corporation management is confused, haven't they looked? 会员卡和购物卡？这两种卡有很大的潜力？公司的高管都一头雾水,他们怎么没看出来？ Must say that the membership card and shopping card, Hong Kong that side supermarket also has, sells can also say still permissible, but has not made money. 要说会员卡和购物卡,香江那边的超市也不是没有,卖的也可以说尚可,但并没有多赚钱啊。 The membership card, simply speaking, is the proof status card that member has. But the membership card of supermarket, is the identification card of supermarket member, the function also nothing but enjoys some member welfare. 会员卡,简单来说,就是会员持有的证明身份的卡片。而超市的会员卡,就是超市会员的身份识别卡片,作用也无非就是享受一些会员福利。 The shopping card is also certainly good to understand, quite in the card class expense voucher. 购物卡当然也好理解,就相当于卡片类的消费代金券。 „Everybody looks like does not believe the words that I spoke, on the supermarket, you are experienced me, may those words, you not understand mainland! Initially I said that the supermarket can enlarge, you were worried that opened too many shops all of a sudden, the risk was too big. Now, you want quicker opening a shop, is more radical than me.” “大家看来都不太相信我说的话啊,在超市上面,你们都比我有经验的多,可还是那句话,你们根本不了解内地！当初我说超市可以弄大一点,你们都担心,一下子开太多的店,风险太大。现在呢,你们都想要更快的开店,比我更加激进。” Sees on Fu Guangzheng their faces look embarrasedly, Feng Yu continues saying: „You discover not to have, mainland currently had the personal office, has in South Guangdong Province, Capital City, Shanghai and Jinmen even many provincial capitals, but the entry jurisdiction of personal office, is a membership card.” 看到付光正他们脸上讪讪的神色,冯宇继续说道:“你们发现没有,内地现在已经有私人会所了,在南粤、京城、魔都、津门甚至很多省会城市都有,而私人会所的进入权限,就是一张会员卡。” „In your opinion, the membership card is an expense integral card, or is equal to a discounting card. But do not forget member two characters, similarly is a status symbol.” “在你们看来,会员卡就是一种消费积分卡,或者相当于一种打折卡。但别忘了会员二字,同样是一种身份象征。” Fu Guangzheng are they vacant of face, the member is a status symbol? Are the members so important? It is not one type wins over customer, enhances method/trick that customer turning head leads? 付光正他们都是一脸的茫然,会员还是一种身份象征吗？会员有那么重要吗？不就是一种拉拢顾客,提高顾客回头率的手段吗？ Sees their vacant expression, Feng Yu sighs, they do not know that at this time the China person, the heart of that competition has multiple. Similarly comes to the supermarket to shop, I am a member, you are not, I have the superiority feeling compared with you. 看到他们茫然的眼神,冯宇叹了口气,他们根本不知道,此时华夏的人,那种攀比之心有多重。同样来超市购物,我是会员,你不是,我就比你有优越感。 „Our supermarket has the parking lot, the charge. But you also saw, the mainland car(riage) are not many. Has the car(riage) is not willing to pay the parking fee, they rather stop in the roadside, walks several steps, therefore the parking lot does not have many people to stop. Person but who if we have the membership card. Can through the expense integral, free parking? If we one member date, can make them enjoy the member price every month? Person who has the membership card, can first pay up?” “我们超市都有停车场,收费的。可你们也看到了,内地的车并不多。有车的也不愿意付停车费,他们宁可停在路边,多走几步,所以停车场也没有多少人停进来。但如果我们持有会员卡的人。可以通过消费积分,免费停车呢？如果我们每个月都有一个会员日,可以让他们享受会员价呢？或者持有会员卡的人,可以优先结账呢？” The parking lot does not have many car(riage)s now in any case, said at first this parking lot again. Also has not planned to be used to make money. But had this kind of preferential benefit, believes person who has the car(riage), will manage a membership card, the aspect are many, cannot shop each time, must take a section of road, they cannot enjoy to have the car(riage) facilitated. 反正现在停车场也没多少车,再说最初这个停车场。也没打算用来赚钱。但有了这样一种优惠,相信很多有车的人,就会办一张会员卡,方面很多啊,总不能每次购物,都要走一段路吧,那他们就享受不到有车的方便了。 The member date was not all members will come, but can actually substantially promote to spend. The people have become the numerous psychology, particularly the China person, most likes joining in the fun. When they noticed that many people go to the Taihua supermarket to shop. They will also want to take a look. 会员日也不是所有的会员都会来,但却可以极大的促进消费。人都有趋众心理,尤其是华夏人,最喜欢凑热闹。当他们看到很多人都去泰华超市购物的时候。他们也会想要去看看。 But the membership card first pays up, solves the problem that many people have not been willing to line up. Even can set up the member paying up channel, for the membership service, this satisfies the psychology that many people have experienced to be a cut above other people specially. 而会员卡优先结账,就解决了很多人不愿意排队的问题。甚至可以设立会员结账通道,专门为会员服务,这就满足了很多人体验高人一等的心理。 Fu Guangzheng looks at each other one with Li Zekai, some truth that probably Feng Yu said. These means that look like anything are not special, so long as propagandizes appropriately, should be able to sell many membership cards. 付光正跟李泽锴对视一眼,好像冯宇说的有些道理啊。这些办法,看起来没什么特殊的,但只要宣传得当,应该能卖出去不少会员卡。 „Can that membership card handle? That side Hong Kong, is single expense completely certain quota, bestows a membership card. Moreover spends the amount to obtain the integral, can pay off a debt in kind the cash with the integral.” Fu Guangwei said. “那会员卡要怎么办理呢？在香江那边,是单次消费满一定的额度,就赠送一张会员卡的。而且消费金额可以获得积分,可以用积分折抵现金。”付光伟说道。 „Bestows? Naturally is not good. Our membership cards, sell for money! The membership card divides two scales, the ordinary membership card also called the vip card. High-quality membership card, called the svip card. The ordinary card, sells 30 money one, the high-quality membership card, sells 200 one.” “赠送？当然不行。我们的会员卡,是卖钱的！会员卡分两个档次,普通会员卡也叫vip卡。高级会员卡,也叫svip卡。普通的卡,卖30块钱一张,高级会员卡,卖200块一张。” „200? If this in Hong Kong, the price to is not high. Can in mainland, some people buy? This is equal to the ordinary worker, over half a month wages, to buy a membership card?” Li Zekai knits the brows to say. Actually he wants saying that such high price, even if in Hong Kong, cannot sell many. “200块一张？这要是在香江,价格到是不高。可在内地,会有人买吗？这相当于普通工人,大半个月的工资了,就为了买一张会员卡？”李泽锴皱眉道。其实他想说,这么高的价格,就算是在香江,也卖不出去多少啊。 Feng Yu waves the hand to refer to: „Ordinary worker, naturally is the purchase ordinary membership card, the favorable condition that enjoys will not have that many. For example the free parking, the ordinary member opens will not have, because of average person, but also cannot afford the car(riage). The high-quality membership card, the person preparations to these rich person social stratum or authority social strata, 200 dollars, for them, may not be many. Even I thought that 200 also somewhat lowered.” 冯宇摇摇手指:“普通工人,当然是购买普通的会员卡,享受的优惠条件也不会有那么多。比如免费停车,普通会员开就不会有,因为普通人,还买不起车。高级会员卡,是给那些富人阶层或者说权力阶层的人准备的,200块钱,对他们来说,可并不多。甚至我觉得,200块还有些低了。” „You think this membership card, how many can we sell?” Fu Guangzheng asked. “你认为这会员卡,我们能卖出去多少张？”付光正问道。 Feng Yu raises up a finger. 冯宇竖起一根手指。 „1000?” “1000张？” „10,000 high-quality membership cards, each supermarket.” “10000张高级会员卡,每家超市。” „10,000? Each supermarket? Your meaning, is only the high-quality membership card, can sell 40 million? Can you be too more optimistic?” Fu Guangzheng asked. “10000张？每家超市？那你的意思,光是高级会员卡,就能卖40000000？你会不会太乐观了一些？”付光正问道。 „It is not optimistic, even I can also affirm that 10,000 insufficiently sell. Each supermarket, declared to the outside that only provides 3000 high-quality membership cards, the surplus people, can only buy the ordinary membership card.” “一点不乐观,甚至我还可以肯定,10000张都不够卖的。我们每家超市,对外宣称,只提供3000张高级会员卡,剩余的人,就只能买普通会员卡了。” „Hungry marketing?” Fu Guangzheng responded quickly Feng Yu is any meaning. But the hungry marketing is not simple can succeed, many Corporation study this method/trick, the final product cannot sell, starved to death oneself. “饥饿营销？”付光正很快反应过来冯宇是什么意思。可饥饿营销也不是简单就能成功的,有多少公司学这种手段,最终产品根本就卖不出去,把自己饿死了。 „Right. You did not understand that the psychology of China person, is few things, their exceed is willing to snatch. Thing that more some people snatch, their exceed is willing to buy.” Feng Yu self-confident saying. “没错。你不了解华夏人的心理,越是少的东西,他们就越愿意抢。越是有人抢的东西,他们就越愿意买。”冯宇自信的说道。 „You believe that in membership card, how much money we can sell?” “那你认为,在会员卡这一项上,我们能卖多少钱？” „Least hundred million rmb! But seemed like has discounted to them, but we made money, but can also , when the member date, cleaning up kept in stock.” “最少一个亿rmb！而看似给他们打折了,但我们还是赚钱,还能在会员日的时候,清理库存。” „Good, even if this you said can make, but hundred million, can open two super big stores.” “好,就算这个你说的能做成,但一个亿,也就能开两家超级大卖场吧。” Feng Yu unhurriedly saying: „Then is the key point, that is the shopping card. Although our supermarket promoted the shopping card, but had not found the person to sell specially, placed in the receiving silver place of supermarket . Moreover the price was not low, people who asked not many right?” 冯宇不慌不忙的说道:“接下来才是重点,那就是购物卡。我们超市虽然推出购物卡了,但一直没找人专门销售过,就是摆放在超市的收银处,而且价格也不低,问的人都不多对吧？” Fu Guangwei nods: „Right, we also did to propagandize in shop, but many people looked at the amount of shopping card, turned head, we also discussed that must promote some amount quite small shopping cards, making the person buy to make the Corporation welfare.” 付光伟点点头:“对啊,我们在店里也做宣传了,可很多人一看购物卡的金额,就扭头走了,我们还商量,是不是要推出一些金额比较小的购物卡,让人买回去做公司福利。” Feng Yu white Fu Guangwei, takes a look at your this localizations, the shopping card places Hong Kong, possibly is the welfare of big Corporation. But in mainland, how many Corporation some can send such big welfare? 冯宇白了付光伟一眼,瞅瞅你们这个定位吧,购物卡放在香江,可能是大公司的福利。但在内地,有几家公司能发这么大的福利？ What advantage does the shopping card have? Without the name, without the password, can brush the expense directly. Received this, has not feared is looked up, above has not written my name, I pick hasn't given the police not to be good with enough time? 购物卡有什么好处？没有名字,没有密码,直接就能刷了消费嘛。收了这个,还不怕被查,上面又没写我的名字,我捡的没来得及交给警察不行吗？ But flower time, is very convenient, the Taihua supermarket, the product type is very entire. This shopping card, was equal to assigning the bank card of local consumption. 但花的时候,却很方便,泰华超市,产品种类还是非常全的。这购物卡,相当于指定地方消费的银行卡了。 Although the function of shopping card is equal to voucher, but the advantage, that is easily has not actually damaged, moreover used the convenience more than the voucher, delivered to be also more convenient. Now the maximum face value of voucher, is 100, if delivers 10,000 voucher, that is also small one pile. 购物卡的功能虽然等于代金券,但却还有一个好处,那就是不容易损坏,而且比代金券使用起来方便多了,送出去也更方便。现在代金券的最大面值,也就是100块,要是送个10000块的代金券,那也是小一摞呢。 „You have not looked for the production orientation of accurate shopping card, the true localization of shopping card, should be...... Present!”( To be continued.) “你们都没找准购物卡的产品定位,购物卡的真正定位,应该是……礼品！”(未完待续。) ps: Second, front also has one. Thank the quiet shade dream moon/month and youth to be regretless, ↙ extinguished day ↘ and cold rice and tiny tot a Han, to look that for the fourth child the legal copy, confused z731 and legend not realistically and other hitting of book friend to enjoy, thanks. Today affirmed that the renewal are more than yesterday, sought the subscription, asked the monthly ticket, asked the recommendation ticket ps:第二更,前面还有一更。感谢幽影梦月、青春无悔、↙灭天↘、冷饭头、小不点a韩、为老四看正版、迷z731、传说不现实等书友的打赏,谢谢。今天肯定更新比昨天多,求订阅,求月票,求推荐票
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