EG :: Volume #7

#653: Sells the card to make money one

LNMTL needs user funding to survive Read More

The time by at the end of August, all stores of Taihua super big store, has rented completely, this wanted compared with their anticipated time short. 时间到了八月底,泰华超级大卖场的所有商铺,全部租出去了,这比他们预期的时间要短了很多。 Mainly was passenger capacity that the Taihua supermarket brought is really too big, from starting doing business, the Taihua supermarket in any city, including in Capital City and Shanghai this big city, rapidly became the most famous position, even several cities, became one of the terrestrial reference units. 主要是泰华超市带来的客流量实在是太大了,从开业伊始,泰华超市在任何一个城市,包括在京城、魔都这种大城市,都迅速成为最有名的位置,甚至好几个城市,已经成为地标单位之一了。 Moreover development potential that the background strength that the Taihua supermarket shows, demonstrates, was too big, other Corporation are also astute, is putting such good opportunity, if not grasp, that loses. 而且泰华超市展现出来的背景实力,展现出来的发展潜力,都太大了,其他公司也都非常精明,放着这么好的机会,如果不把握住,那就是损失。 Some people have said that reason that KFC and McDonald's this class Company can be successful, is mainly two points. The first point, brand \; Second, selected location. 有人说过,肯德基和麦当劳这类的企业之所以能够成功,主要就是两点。第一点,品牌\;第二点,选址。 Cites a very simple example, if KFC opens with McDonald's in the rural area, even if all villagers know that this is an international big brand, but same cannot make money, because the person are few, because the average per person purchasing power is too bad. 举个很简单的例子,如果肯德基和麦当劳开在农村,哪怕所有村里人都知道,这是一个国际大品牌,但一样赚不到钱,因为人少,因为人均购买力太差。 Why can the franchise store of KFC and McDonald's, have the special person to inspect the selected location? Because they recognized that stable passenger capacity, is most important. It is not all people because you will be world-famous dining Company, certainly far away will go to your there to eat the thing. 为什么肯德基和麦当劳的加盟店,都要有专门的人来考察选址？因为他们认定,稳定的客流量,才是最重要的。不是所有人都会因为你是世界著名的餐饮企业,就一定大老远的去你那里吃东西。 Spoke the sentence honest remark, fast-food flavor, not that good, moreover many shops, can make the same flavor. Afterward this is also the reason that some that many similar fast-food restaurants can develop, they just choose a very good geographical position, then the similar taste, can make the business good. 说句实在话,快餐的味道,也不是那么的好,而且很多店,都能做出相同的味道。这也是后来有那么多类似的快餐店能发展起来的原因,他们只不过是选到了一个很好的地理位置,然后差不多的口味,就能让生意不错。 Although the Taihua supermarket rented all stores, the rent was also the year pays, but the rent of first year, was really not very high, to put it bluntly, these rented Corporation of store, was Taihua Supermarket Group, was probing. 泰华超市虽然将所有的商铺都租出去了,租金也是年付的,但第一年的租金,真的不是很高,说白了,无论是那些租商铺的公司,还是泰华超市集团,都在试探。 Taihua Supermarket Group wants to probe profit of other stores, is good to decide whether next year will rise in prices. If rises in prices, rises many to be appropriate. Other Corporation were also worried that fiery/popular of Taihua supermarket is only temporary, what to do if two months have gone down hill? The rent is too high, they do not dare such quickly to decide. 泰华超市集团想要试探一下其他商铺的盈利情况,好决定明年是否涨价。如果涨价,涨多少合适。其他公司也担心泰华超市的火爆只是暂时的,万一过两月走下坡路了怎么办？租金太高,他们也不敢这么快就决定的。 These many stores hire. In addition enters the brand earnest money of Taihua supermarket, puts together is not a small number. But after Fu Guangzheng saw fiery/popular of Taihua supermarket, thought that simultaneously opened 20 supermarkets to be too few, should, establish over 100 supermarkets to be best in the nation at the maximum speed. Guaranteed that each province has the least three Taihua supermarkets, some quite developed city, population many cities, can open several. 这么多商铺出租。加上进入泰华超市的品牌保证金,加在一起也不是一个小数目。可付光正看到了泰华超市的火爆之后,觉得同时开20家超市太少了,应该以最快的速度,在全国建立超过100家超市最好。保证每一个省都有最少三家泰华超市,一些比较发达的城市,人口较多的城市,可以多开几家。 Because he receives the message, Carrefour has done the market survey in China, heard that the preparation will enter the China market next year. The city that at present inspects has two, Capital City and Shanghai. 因为他收到消息,家乐福已经在华夏做市场调查,听说准备明年就进入华夏市场。目前考察的城市只有两个,京城和魔都。 Temporarily they have not thought China suits the super big store, that is they have not looked at the potential of market. China so many population, this super big store, has the market potential. 暂时他们还不认为华夏适合开超级大卖场,那是他们都没看出来市场的潜力。华夏有这么多的人口,这种超级大卖场,是非常有市场潜力的。 Thinks Carrefour just when France opened supermarket. Economic situation in France, but also cannot compare present China by far. 想想家乐福刚在法国开超市的时候。法国的经济形势,还远远比不上现在的华夏呢。 The Asian region head of Wal-Mart, heard that also intends to enter the China market, at present also in inspection stage. 还有沃尔玛的亚洲区负责人,听说也有意进入华夏市场,目前也在考察阶段。 If these two big groups saw that the super big store can definitely succeed in China, then they definitely rapidly will enter the China market, will have when the time comes two and formidable competitor appears. 如果这两家大集团看到超级大卖场在华夏完全可以成功,那么他们肯定会迅速进入华夏市场,到时候就会有两家及其强大的竞争对手出现。 Also continues these, Fu Guangzheng also finds that many cities, some people have registered Corporation, wants to duplicate the Taihua Supermarket Group pattern. Opens the supermarket chain. 还不止这些,付光正还了解到,好多城市,都有人注册了公司,也想要复制泰华超市集团的模式。开连锁超市。 These Corporation have the Government background, has the support of place Government, development very may be smoother than Taihua Supermarket Group. 这些公司很多都有政~府背景,有地方政~府的扶持,发展的很有可能比泰华超市集团更加顺利。 Perhaps they cannot open such large-scale super big store, but only opens a supermarket. Does not have the issue. Even good of development, can open the supermarket chain directly. 他们或许开不了这么大规模的超级大卖场,但是只开一家超市。还是没问题的。甚至发展的好,也可以直接开连锁超市。 For example Bing City, at present state-owned enterprise supermarket in starting doing business in arrangement, movement quick makes Fu Guangzheng not respond that should already prepare. It is expected that in October of this year, can start doing business! 比如冰城,目前就有一家国企超市已经在开业筹备中,动作快的让付光正都没反应过来,应该是早就准备了。预计今年十月份,就能开业！ Taihua Supermarket Group. In the China colleague, has become the entire profession public enemy! If the good section to be occupied by others, will then affect the footsteps that the Taihua supermarket expands very much. 泰华超市集团。在华夏同行里面,已经成了全行业公敌！要是好地段都被别人占据了,那么会很影响泰华超市扩张的脚步。 Therefore Fu Guangzheng becomes so anxious, but Li Zekai also agreed that even Li Chaoren and Fu Rongbing agreed. 所以付光正才会变得如此急切,而李泽锴也同意了,甚至李超人和付荣兵都同意了。 Now several plans, the first type, everybody continues the proportionate additional investment, then richly opened more chain-like super big stores. 现在有几种方案,第一种,大家继续按比例追加投资,然后就有钱开更多的连锁超级大卖场了。 The second type, is loan, but Taihua Supermarket Group, although the registered capital are many, there is a real estate, but the brand value is not high, the fund that can loan are not many, Fu Guangzheng they are not quite at least satisfied. 第二种,就是贷款,可泰华超市集团虽然注册资金不少,也有不动产在,但品牌价值不高,能贷到的款子并不多,至少付光正他们不太满意。 The third type, is continues to overdraw the Taihua Supermarket Group profit, reassigns the majority of floating capital, including using the earnest money of these business wait / etc.. 第三种,就是继续透支泰华超市集团的利润,抽调大部分的流动资金,包括动用那些商家的保证金等等。 But at this time, Feng Yu proposed another plan. 而这时候,冯宇提出了另外一个方案。 „Proportionate additional investment, to everybody, is not too certainly difficult. But you should also know that we such quickly open the chain store, will have inevitably does not make money, in other words, our fund will occupy the time is very long, this will not be a wise investment choice, the time that the initial 20 shops, we will inspect will not be short, must pursue the speed, definitely will have the loophole.” “按比例追加投资,当然对各位来说,都不算太难。但你们也应该知道,我们这么快的开连锁店,必然其中会有不太挣钱的,也就是说,我们资金占压时间会很长,这不是一个明智的投资选择,最初的20家店,我们考察的时间可不短,现在要追求速度,必然会有漏洞。” „This we know certainly, but our Taihua Supermarket Group scale, has no way to compare with Carrefour and Wal-Mart this transnational retail group, once they enter, will have inevitably also some related policy support. If made them stand firm, market may in vain let the part. These places the people of following, they also will seize our markets, if the good section to be occupied by them, we want to enter again are too difficult. Now we must the quickest speed, stand the position, should sign the agreement inferiorly first.” Fu Guangzheng said. “这个我们当然知道,可我们泰华超市集团的规模,跟家乐福、沃尔玛这种跨国零售集团还是没法比的,一旦他们进入,必然也会有一些相关的政策扶持。要是让他们站稳脚跟了,市场可就白白让出去了部分。还有那些地方的跟风的人,他们也会抢占我们的市场,要是好地段都被他们占据了,我们再想进入就太难了。现在我们要最快的速度,将位置站下来,最次也应该先签署协议。”付光正说道。 I who „you said know that I do not oppose to expand now, but our not needing additional investment, the loan is means that although the amount will not be many, but opens ten super big stores should suffice. I want to say is, overdraws the Taihua Supermarket Group profit, I thought that is very good means.” Saying that Feng Yu smiles. “你说的我知道,我不是反对现在就扩大,只是我们没必要追加投资,贷款是一种办法,虽然金额不会太多,但开十家超级大卖场的应该够了。我想说的就是,透支泰华超市集团的利润,我觉得是一个很好的办法。”冯宇笑眯眯的说道。 „Brother Feng, overdraws the profit short time to raise many funds, if there is any issue, Corporation will fall into the paralyzed state rapidly, but we can certainly continue capital saving, but definitely will have not the small influence to the brand, will make the person think that we are skull Corporation.” Li Zekai knits the brows to say. “冯老弟,透支利润短时间是能筹集不少的资金,但一旦有什么问题,公司会迅速陷入瘫痪状态,而我们当然可以继续注资挽救,但对品牌必然会产生不小的影响,会让人认为我们就是一个空壳公司。”李泽锴皱眉说道。 Li Chaoren complied to continue to give him capital, therefore he opposes to overdraw the profit very much, the loan did not oppose actually. 李超人已经答应继续给他注资了,所以他很反对透支利润,贷款倒是不反对。 „Hasn't our Taihua supermarket, promoted the membership card probably? Also hasn't promoted the shopping card? In my opinion, the potential of these two types of cards, have not unearthed completely!” Feng Yu mystical saying.( To be continued.) “我们泰华超市,好像还没推出会员卡吧？也没有推广过购物卡吧？在我看来,这两种卡的潜力,完全没有挖掘出来！”冯宇神神秘秘的说道。(未完待续。) ps: First, thank pepsj, the lonely corner, ten old bookworms and numbers to be robbed newly-built and heating power bear and other book friend of the monthly tickets, thanks. Behind also has one ps:第一更,感谢pepsj、孤独的棱、十年老书虫、号被盗新建个、卡卡熊等书友的月票,谢谢。后面还有一更
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