EG :: Volume #7

#642: One a snap ring point

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Philips has not asked any big star to represent actually, they have a liking for a world-class singer actually, the big star, what a pity completely has no way to discuss. What because they have a liking for is Mike? Jackson, but Mike? Jackson is Sony CD, how possibly to make him represent the Philips product! 飞利普倒是没请什么大明星代言,他们其实也看上一个世界级的歌手,大明星,可惜完全没法谈。因为他们看上的是迈克?杰克逊,而迈克?杰克逊是索尼唱片旗下的,怎么可能让他去代言飞利普的产品！ Finally Philips decided technical route that takes is used , is the same with Wind & Rain Brand, the sophistication of pure demonstration product, prominent Philips brand technology on line. 最终飞利普决定走一惯的科技路线,就跟风雨牌一样,单纯的展示产品的先进性,突出飞利普的品牌技术就行了。 Moreover advertisement investment of Philips in this aspect, is not similarly small, similarly is the advertising of blotting out the sky, particularly in Europe, is craziest. 而且飞利普在这方面的广告投入,同样不小,同样是铺天盖地的广告宣传,尤其是在欧洲,最为疯狂。 Super vcd such crazy doing advertisement, the sales volume rises steadily, because ordinary vcd reduces prices, causes brand sales volume sliding rapidness of other more and more. 超级vcd这么疯狂的做广告,销量节节上升,而普通的vcd又因为降价,导致其他品牌销量下滑的越来越快。 Now is some big Corporation, could not shoulder. Except for Sony, Dongzhi, HP, cutting edge and other Corporation, other brands decided that looks for Wind & Rain Electronics to discuss, or is clothing/taking soft. 现在就是一些大公司,也都扛不住了。除了索尼、东之、惠普、先锋等公司,其他品牌都决定,找风雨电子谈一谈,或者说是服个软。 ...... …… „Chief Feng, nec China representative telephones, wants to chat the matter of DVD industrial criterion with you.” The Jiang Wanmeng report said. “冯总,nec的华夏代表打电话过来,想跟你谈谈dvd行业标准的事情。”姜万猛汇报说。 The Feng Yu eyebrow selects, finally came? 冯宇眉毛一挑,终于来了吗？ His these method/trick, are one snap ring one point, the giant who layer upon layer the oppression, lets these consumer electronics domains has to admit defeat. 他这些手段,都是一环扣一环的,层层压迫,让那些消费电子领域的巨头不得不服软。 Starts to give them the patented technology authorization of vcd, enabling them to produce vcd. And from the beginning they reduce prices, Feng Yu maintains own brand does not reduce prices, makes part give them the market. 开始给他们vcd的专利技术授权,让他们可以生产vcd。并且一开始他们降价的时候,冯宇保持自己的品牌不降价,将市场让一部分给他们。 But these Corporation looked that market is getting better and better, unceasingly will expand the capacity, simultaneously increases the propaganda to invest, wants to obtain a bigger market, gets more profits. 而那些公司一看,市场越来越好,就会不断的扩大产能,同时增加宣传投入,想要获得更大的市场,获得更多的利润。 But at this time, Feng Yu made ordinary vcd reduce prices, has given them an attack. But the attack is not specially ruthless, making them have the profit. 而这个时候,冯宇让普通vcd降价,给了他们一次打击。但打击并不是特别狠,让他们还是有利润。 Since there is a profit, the capacity expanded. They easily will not acknowledge Failed. To these big Corporation, unveils a product, several months on the bottom carriage, the injury to the brand are also very big. 既然有利润,产能已经扩大了。他们就不会轻易承认失败。对那些大公司来说,推出一个产品,几个月就下架,对品牌的伤害也是挺大的。 Therefore after some small Corporation are forced to process the tail goods. Stopped producing. They only defer to the lowest license agreement, has produced 10,000, starts or makes money, afterward compensated, whole. Slightly has the earnings. But if continues to produce, that can only lose money. 于是一些小公司被迫处理完尾货后。就停止生产了。他们都只按照最低授权合约,生产了10000台,开始还是赚钱的,后来赔了点,整体来说。还是略有盈余。但如果继续生产,那就只能赔钱了。 Super vcd promotes, but ordinary vcd, reduced prices again. And Wind & Rain Brand, AIWA, Philips and other channels had carried on the union, making their product retail outlet more, again has pressed the vcd sales volumes of other brands. 紧接着超级vcd推出,而普通vcd,再一次降价了。并且风雨牌、aiwa、飞利普等渠道进行了联合,让他们的产品零售点变得更多,再一次将其他品牌的vcd销量压了下去。 These big Corporation, continue to persist in producing, similarly the marketing channel will join up, to increase the sales volume. 那些大公司,继续坚持生产,同样将销售渠道联合起来,以增加销量。 Just started, their sales volumes truly have promoted. Also thinks that crisis passed, but they have not thought that Wind & Rain Brand, AIWA and Philips unexpectedly crazed investment so high fund advertizes, did this also make them not play? 刚开始,他们的销量确实有所提升。还以为危机度过去了,但他们没想到,风雨牌、aiwa、飞利普竟然丧心病狂的投入如此高的资金做广告,这还让他们玩不了？ You invest such high advertising expenditure, but can also make money? An ordinary vcd profit how many, even if the super vcd profit is very high, but profit also more than 200 US dollars? 10,000, 2 million US dollars. 你投入这么高的广告费,还能赚钱吗？一台普通vcd的利润才多少,就算超级vcd的利润很高,但利润也就200多美元吧？10000台,也才2000000美元而已。 Such large-scale advertisement, one year of expense, most little takes over thousands of US dollars. How many can your one year sell? These Corporation were Boss insane, can do accounts! 这么大规模的广告,一年的费用,最少要千万美元以上。你一年能卖出去多少台？这几家公司的老板是不是疯了,会不会算账！ But they discovered quickly that seemed not these Boss was insane, but was their products. Can make money. 但他们很快发现,似乎不是那些老板疯了,而是他们的产品。真的能赚钱。 Did not say that ordinary vcd, is only super vcd, after the advertising of this scale, one year of sales volume can over 500,000, only then four brands compete, even if the average calculates. Most little can sell 100,000 super vcd each this year, then the profit is 20 million US dollars, can definitely receive the investment of advertising expenditure, some earnings. 不说普通的vcd,光是超级vcd,经过这种规模的广告宣传后,一年的销量就能超过500000台,而只有四个品牌来竞争,哪怕就是平均来算。每家今年最少能卖出去100000台超级vcd,那么利润就是20000000美元,完全能收回来广告费的投入,还有一些盈余。 More importantly, their these production ordinary vcd brands, in super vcd and Wind & Rain Brand and under encircling of AIWA sign ordinary vcd, the sales volume also successively slide, the market must let completely. 重要的是,他们这些生产普通vcd的品牌,在超级vcd和风雨牌、aiwa牌普通vcd的围剿下,销量也节节下滑,市场要全部让出去了。 According to their computations, the vcd this year's sales volume, can absolutely over 1 million, they divide to walk half, but other half, have divided by Wind & Rain Electronics and AIWA Corporation, is only part of profits, is not a small number. 按照他们的计算,vcd的今年的销量,绝对能超过1000000,其中他们分走一半,而另外一半,则被风雨电子和aiwa公司分了,光是这一部分的利润,就不是一个小数目。 What is most hateful, the market is they do, but had actually been picked the peach by others! 最可恨的是,市场是他们做起来的,但却被别人摘了桃子！ Naturally, they are not clear, the vcd future sales volume, can be astronomical figures, even in some developed countries, can achieve on average every two families, vcd, but commercial use, similarly is not the small number, the total sales volume, can over 100 million. 当然,他们也根本不清楚,vcd未来的销量,会是一个天文数字,甚至在一些发达国家,能做到平均每两个家庭,就有一台vcd,而商业用途的,也同样不是小数目,总销量,能超过100000000台。 After DVD goes on the market, the sales volume that two products add, can surpass the One billion stage! 当dvd上市后,两种产品加起来的销量,能超过十亿台！ However previous generation explosion stroke around 97 years, 99 years reaches the peak. But all have been ahead of time now, Feng Yu estimated that next year is the explosion stroke, the peak time can also come is earlier. 不过前世这种爆发期在97年前后,99年达到巅峰。可现在一切都提前了,冯宇估计,明年就会是爆发期,巅峰期也会来的更早。 Wind & Rain Electronics also has many funds, can quicker research and development better recording optical disk drive, earn this part the high quota profit. 风雨电子也就有更多的资金,可以更快的研发更好的刻录光驱,赚取这部分的高额利润。 In brief, these Corporation led by the nose by Feng Yu, was Feng Yu develops the market, the money, majority of also fell into the Feng Yu pocket. Now compelled having no way out, if such gets down again, they can foresee, they will not have any profit to attempt, will lose money. 总之,这些公司都被冯宇牵着鼻子走,为冯宇拓开了市场,赚的钱,大部分还都落入了冯宇的口袋里。现在更是被逼的走投无路,如果再这么下去,他们都能预见到,他们将没有任何利润可图,甚至会赔钱。 But at this time, some Company could not endure, in the final analysis, they do not have what enmity with Wind & Rain Electronics, two big Corporation want to capture the market share, the best way is not the competition, mutual suppression, but should be the cooperation, the monopolistic market, like Wind & Rain Electronics and Philips. 而这时候,一些企业就挺不住了,说到底,他们跟风雨电子并没有什么仇怨,两家大公司想要占领市场,最好的方式不是竞争,相互打压,而应该是合作,垄断市场,就像风雨电子和飞利普一样。 But they, because on the DVD standard, chose has supported another side, therefore is unable to cooperate. But now some Corporation decide to turn around, turns around supports Wind & Rain Philips that Wind & Rain Electronics carries out standard, to receive in exchange a more preferential condition, letting them also slices in vcd and future DVD market. 可他们因为在dvd的标准上面,选择了支持另外一方,所以无法合作。但现在一些公司决定掉头,转过来支持风雨电子推行的风雨-飞利普标准,以换取更优惠的条件,让他们也能在vcd和将来的dvd市场分一杯羹。 nec, is first relates with Wind & Rain Electronics, naturally, with nec with Sony and Dongzhi relations are not specially good related. nec,就是第一个跟风雨电子联系的,当然,也跟nec与索尼、东之关系不是特别好有关。 But Feng Yu has not seen nec China representative, does trivial China representative, want to see him? Even if the head does not come, comes should also be a vice-president? 但冯宇并没有见nec的华夏代表,区区一个华夏代表,就想见他？就算社长不来,来的也应该是副社长吧？ After Feng Yu declined the nec representative, immediately some Company representatives relate Jiang Wanmeng, wants to meet with Wind & Rain Electronics true Boss, discussed something. 冯宇回绝了nec的代表后,马上又有一些企业的代表联系姜万猛,想要跟风雨电子的真正老板见面,商谈一些事情。 They are Jiang Wanmeng of relation, thinks that Jiang Wanmeng can take responsibility. But Jiang Wanmeng told them, although he was the Wind & Rain Electronics shareholder and total Manager, person but who the Wind & Rain Electronics also holding major stockholder, that finally decided. 本来他们都是联系的姜万猛,以为姜万猛就能做主了。但姜万猛却告诉他们,他虽然是风雨电子的股东、总经理,但风雨电子还有一位控股大股东,那个才是最终拍板的人。 Therefore some unceasing people want to meet, the person who with Feng Yu sends are also getting higher and higher in the Corporation status, the Corporation scale is also getting bigger and bigger. 于是不断的有人想要跟冯宇见面,派来的人在公司的地位也越来越高,公司的规模也越来越大。 All of them are an idea, in the DVD industrial criterion, supports Wind & Rain Philips the standard, received exchange for reduction of patent expense, letting them once more to get the profit on the vcd player. 他们所有人都是一个想法,率先在dvd行业标准上,支持风雨-飞利普标准,换取专利费用的降低,让他们再次能在vcd播放机上获得利润。 The industrial criterion, which to put it bluntly supports good, in any case standard originally, is not they formulates. In the business, does not have eternal friend, only then forever benefit! 行业标准,说白了支持哪一家都行,反正原本的标准,也不是他们制定的。生意场上,没有永恒的朋友,只有永远的利益！ After the vice-president under Song came personally, Feng Yu finally acts, must give Sony a they serious attack!( To be continued.) 当淞下的副社长亲自来了之后,冯宇才终于出面,要给索尼他们一个更加沉重的打击了！(未完待续。) ps: Second, front one, have not leaked. In thank very me to use to carve sign, to live, youth to be regretless simply, legend not realistic, emperor Yao Gg, that night we liked, youth being regretless, the inflation, confused z731 and bottle gourd the immortal and other book friend of hitting to enjoy. Asked the monthly ticket, asked the recommendation ticket ps:第二更,前面还有一更,别漏了。感谢内酷我用雕牌、简单生活着、青春无悔、传说不现实、帝尧gg、那一夜我们都爱了、青春无悔、通货膨胀、迷z731、葫芦仙儿等书友的打赏。求月票,求推荐票啊
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