EG :: Volume #7

#641: Advertisement offensive

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What Jiang Wanmeng did not have to anticipate to the advertisement that the advertisement, nothing but informs widely, closes right up against broadcast, making the audience remember this brand, what fresh idea can have? 姜万猛本来对广告没什么期待,广告么,无非就是广而告之,靠着播放次数,让观众记住这个品牌而已,能有什么新意？ But he looked after this Chief Feng has written the script personally the advertisement, was convinced thoroughly. 可他看完了这次冯总亲自撰写剧本的广告后,彻底服气了。 „Chief Feng, this message was good, can definitely be hot!” “冯总,这广告词太棒了,肯定能火啊！” Feng Yu inner heart is self-satisfied, but in surface is a modest appearance: „Before has not broadcast, all cannot draw the conclusion.” 冯宇内心非常得意,但表面上还是一副谦虚的样子:“没播出之前,一切都不能下定论。” „Overseas that advertisement effect how I do not dare to comment, but after the domestic advertisement broadcasts, the effect is definitely good, these other vcd brands, must be finished. The time of this advertisement somewhat is long, don't we in the advertisement of television station, longest have 30 seconds?” Asking of Jiang Wanmeng doubts. “国外的那支广告效果如何我不敢评论,但国内的这支广告播出后,效果肯定非常好,那些其他vcd品牌,要完蛋了。只是这广告的时间是不是有些长,我们在电视台的广告,最长不是只有30秒吗？”姜万猛疑惑的问道。 „In the Yang Tai advertisement, truly only then 30 seconds, when the regional station, can us two minutes is long, this commercial message was just good.” Feng Yu already considered clearly, vcd of these other brands do not advertize in the regional station, now we also do. “在央台的广告,确实只有30秒,但地方台,可以给我们两分钟的时长,这支广告时间刚刚好。”冯宇早就考虑清楚了,那些其他品牌的vcd不就是在地方台做广告么,现在我们也去做。 This called others' road, making others have no way out. 这就叫走别人的路,让别人无路可走。 ...... …… „Wind & Rain super vcd, four-track quadraphonic choice, Guangdong bilingual cuts as one desires. Nine picture demonstrations, a splendid scene point. The creative countdown, grasps movie time when necessary. Wind & Rain Electronics, vcd inventor, profession pathfinder, brand leadership. Wind & Rain super vcd, has been imitated, was never surmounted!” “风雨超级vcd,四声道选择,国粤双语随心切换。九画面展示,精彩镜头一点就到。独创倒计时,随时掌握电影时间。风雨电子,vcd发明者,行业开创者,品牌领导者。风雨超级vcd,一直被模仿,从未被超越！” The most basic 30 seconds of advertisement, the entire advertising reel, nobody beams with joy, has a picture of a pair of hand, a remote control, super vcd and television. 最基本的30秒广告,整个广告片,没有人露脸,只有一双手、一个遥控器、一台超级vcd和一个电视机的画面。 The simple several words, said the super vcd characteristics, particularly the inventor, the pathfinder, the leadership three titles, separate out thoroughly with other vcd Wind & Rain super vcd. 简单几句话,将超级vcd的特点都说出来了,尤其是发明者,开创者,领导者三个头衔,彻底将风雨超级vcd跟其他vcd区分开来。 These, not only the Dongzhi and other vcd brands were inferior, the Aihua sign and Philips also can only candidly admit defeat. Message any exaggerating place, completely is unrealistic, Wind & Rain Electronics is the inventor, pathfinder and leadership. 这一下不只是东之等vcd品牌被比下去了,就连爱华牌、飞利普也只能甘拜下风。广告词并没有任何夸大的地方,完全实事求是,风雨电子就是发明者、开创者和领导和嘛。 Two minutes of advertising reels are slightly different, comes up is an appearance of peaceful reunification. The cedar elder brother is taking a microphone, stands before the television affectionate singing. His that special voice comes out, the people of meeting start to applaud and applaud. Even but if is this, sound that is unable to cover the cedar elder brother. 两分钟的广告片略有不同,上来就是一个家庭聚会的样子。楠哥拿着一只麦克风,站在电视前深情的演唱。他那特殊的嗓音一出来,聚会的人都纷纷开始鼓掌、叫好。可即使是这样,也无法掩盖楠哥的声音。 The cedar elder brother has operated then several. Has chosen the sound track, had demonstrated super vcd can eliminate the original sound, can microphone sound elimination, be able with singing and other functions, is surprising extremely. 然后楠哥又操作了几下。选择了声道,展示了超级vcd可以将原声消除,可以将麦克风声音消除,可以跟唱等功能,更是让人惊讶万分。 „Vcd. I only choose Wind & Rain Brand, the international big brand that China walks, you, trustworthy!” “vcd。我只选风雨牌,华夏走出去的国际大品牌,你,值得信赖！” As the cedar elder brother's message read, the ending was a vcd feature article, and made Wind & Rain super vcd, has been imitated, message that never the ratio surmounted. 随着楠哥的广告词念出来,结尾又是一台vcd的特写,并打出风雨超级vcd,一直被模仿,从未比超越的广告词。 This message emergence, makes the root that all vcd manufacturers hate itchy. 这句广告词一出现,就让所有vcd生产厂家恨的牙根都痒痒。 your mother, we have bought the patent authorization from your here. Gave you patent authorization expense? Finally, you step on us with this point in turn, you also damaged! 尼玛,我们从你这儿买了专利授权。给你专利授权费用了吧？结果呢,你反过来用这一点来踩我们,你也太损了吧！ Has been imitated, was never surmounted, this damn anything broken message! 一直被模仿,从未被超越,这tm什么破广告词！ If you do not have the patent protection, what this vcd function refers to the uncertain present is. Also who imitated you, our contours and were the color assortments differently good, how to imitate? 你要是没有专利保护,这vcd的功能指不定现在是什么样呢。再说谁模仿你们了,我们的外形、颜色搭配都不同好不好,怎么就模仿了？ What meaning was never surmounted, you also really think that Wind & Rain Electronics can achieve the profession to be in the lead? That is only temporary! After our industrial criteria your substitutions, looked that who steps on whom in the under foot! 还有从未被超越什么意思,你还真以为风雨电子能一直做到行业领先？那只是暂时的！等我们的行业标准将你们的替代之后,看谁把谁踩在脚下！ . The Aihua super vcd advertisement also appeared, 30 seconds of short advertisement is similar, what just highlights is the acoustic fidelity. But two minutes of long advertisement, made the scene in Karaoke hall. Now did not have ktv this place. At least the home does not have, continues to use the name that passes from Japan, Karaoke. 紧接着。爱华超级vcd的广告也出现了,30秒的短广告差不多,只不过突出的是音质。而两分钟的长广告,更是将场景弄在了卡拉ok厅里面。现在还没有ktv这种场所。至少国内是没有的,都还沿用从岛国传过来的名字,卡拉ok。 Ying Chang is very interesting to listen, all people are applauding. 娜英唱的很动听,所有人都在叫好。 „With Aihua super vcd, in the taping room, later can also practice the song at home likely. vcd. The HI-FI acoustic fidelity enjoys, I want the Aihua sign.” “用爱华超级vcd,像是在录音棚啊,以后在家也可以练歌了。vcd。高保真音质享受,我就要爱华牌。” the vcd picture enlarges, finally presents message, Aihua Appliances, my Aihua summer. vcd画面放大,最后出现广告词,爱华电器,我爱华夏。 Overseas advertisement edition is slightly different, but 30 seconds of short advertisement, is similar, because is the product exhibits, nobody. But the advertisement of long edition, was different. First was the spokesman has traded, changed into Hong Kong song god Zhang Xueyou. Because Zhang Xueyou has planned, next year the Madison garden in New York holds the concert, moreover he is also Chinese singer world CD sells best. 国外的广告版本略有不同,但30秒的短广告,都差不多,因为都是产品展示,没有人么。但长版本的广告,则不同了。首先是代言人换了,换成了香江的歌神张雪友。因为张雪友已经计划,明年在纽约的麦迪逊花园开演唱会,而且他也是华语歌手全球唱片卖的最好的。 Because he plans temporarily to live in retirement in the two years, the representing fee of therefore starting out is not too high, one year 1 million US dollars, but Feng Yu also holds on to this point, said that represented Fei Taigao. Let alone Feng Yu said that this advertisement will broadcast in the world, can while convenient promote Zhang Xueyou fame in the world. Feng Yu enumerated big brother to turn into a dragon to represent the Little Overlord advertising expenditure, pointed out that big brother to turn into a dragon one year of representing fee did not have many, to Zhang Xueyou one year 5 million Hong Kong dollars representing fees, signed for five years, is the sky-high price. 因为他打算这两年就暂时息影,所以开出的代言费就不算太高,一年1000000美元,但冯宇也抓住这一点,说代言费太高了。更何况冯宇说了,这支广告会在全球播放,可以顺带提升张雪友在世界上的名气。冯宇又列举了成龙大哥代言小霸王的广告费,指出成龙大哥一年的代言费还没有多少,给张雪友一年5000000港币的代言费,签约五年,已经是天价了。 Finally decides that five years 30 million Hong Kong dollars representing fees, film two advertising reels every year including some plane advertisements, participates in four propaganda activities, some assorted provisions, making Feng Yu think over value, after all the following two years, Zhang Xueyou will also attain the world music award that the world CD association issues, is his CD sales volume, next to Mike? Jackson, Feng Yu thought that gained. 最终商定,五年30000000港币的代言费,每年拍摄两支广告片包括一些平面广告,参加四次宣传活动,还有一些杂七杂八的条款,让冯宇觉得超值,毕竟接下来两年,张雪友还会拿到世界唱片协会颁发的世界音乐大奖,他的唱片销量,仅次于迈克?杰克逊,冯宇觉得是赚了。 Feng Yu this time advertisement publicity big, can say the profit that ordinary vcd makes this year, all invested, but also had the super vcd profit, the patent fee, Feng Yu gained. What is most important will be the brand value will promote many, these will be money temporarily are unable to weigh, so long as Wind & Rain Electronics will go on the market, can look at the effect. 冯宇这次的广告宣传力度非常之大,可以说将今年普通vcd赚到的利润,全部投入进去了,但还有超级vcd的利润呢,还有专利费呢,冯宇还是赚的。最重要的是品牌价值会提升很多,这些都是金钱暂时无法衡量的,只要风雨电子上市,就能看出来效果。 Especially Wind & Rain super vcd that message: Has been imitated, was never surmounted, to audience a psychological suggestion, even is the clear instructions, told them, only then Wind & Rain vcd was authentic, other were imitate, this raised the Wind & Rain Brand brand value. 尤其是风雨超级vcd的那句广告词:一直被模仿,从未被超越,更是给观众一种心理暗示,甚至是明示,告诉他们,只有风雨vcd是正宗的,其他都是模仿的,这更是拔高了风雨牌的品牌价值。 Since AIWA has had continuously the style, prominent acoustic fidelity, prominent color. Moreover spokesman who looks, is AIWA brand global spokesmen who last year signed, at present one of the hottest female singer and female stars, Madonna. aiwa还是采取了一直以来的风格,突出音质,突出色彩。而且找的代言人,是去年签下来的aiwa品牌全球代言人,目前最火的女歌手、女明星之一,麦当娜。 Although represented the price to be high, but was the entire brand represents, the music class product that was also any AIWA trademark, all available Madonna's playbill propaganda, naturally, one year only made two advertising reels, participated moves twice. 虽然代言价格非常高,但却是全品牌代言,也就是凡是aiwa商标的音乐类产品,皆可用麦当娜的海报宣传,当然,一年只拍两支广告片,参加两次活动。 The first half of the year time, AIWA asked Madonna to film an advertising reel of cd player, the effect was good. This second advertisement, happen to photographs super vcd. 上半年的时候,aiwa请麦当娜拍摄了一个cd播放机的广告片,效果非常不错。这第二个广告,正好拍摄超级vcd的。 Wind & Rain Brand and Aihua sign and AIWA sign start to propagandize in the global expenditure large amount of money investment advertisement, reminded to Philips. Although this super vcd is their people on one's own side is competing, but that is also competes. If their Philips does not intensify the advertisement publicity, then the market will wither rapidly, could not achieve to surmount the Wind & Rain Brand goal. 风雨牌、爱华牌、aiwa牌开始在全球花费巨资投入广告宣传,也给飞利普提了醒。这超级vcd虽然是他们自己人在竞争,但那也是竞争啊。如果他们飞利普不加大广告宣传力度,那么市场会迅速萎缩,就达不到超越风雨牌的目的了。 Therefore, Philips also started to increase advertisement to invest......( To be continued.) 于是,飞利普也开始增加广告投入了……(未完待续。) ps: First, thank flying bolide 1 st and god star sound, bbk and wave yhoods99 and flame Monthly ticket that ☆ hot dance and other book friends cast, thanks. Behind also has one. ps:第一更,感谢飞火流星1号、god星音、bbk、波yhoods99、焰☆火舞等书友投出的月票,谢谢。后面还有一更。
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