EG :: Volume #7

#640: Channel union( asked to subscribe asks ticket)

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Feng Yu is different from the Philips marketing channel, everybody has own channel. In China, Feng Yu here channel is better, but Philips has the shop, but Wind & Rain Brand not. 冯宇跟飞利普的销售渠道不同,大家都有自己的渠道。在华夏,冯宇这边渠道更好,但飞利普有门店,而风雨牌并没有。 In the overseas, Feng Yu has Fu and AIWA channel, and AIWA also has many shops. Philips has many cooperation business similarly, there is an own shop. 在海外,冯宇有付家和aiwa的渠道,且aiwa也有不少的门店。飞利普同样有不少合作商家,也有自己的门店。 Therefore Feng Yu reaches an agreement with Thomas, everybody channel borrows mutually, collaboration makes the sale of super vcd climb the peak again, is only above the sale of ordinary vcd, they have had the difference. 于是冯宇跟托马斯商量好,大家渠道相互借用,联手让超级vcd的销售再攀高峰,只是在普通vcd的销售上面,两人产生了分歧。 Thomas said is very clear, ordinary vcd, Philips not, only then you are selling, didn't Philips owe? 托马斯说的很清楚,普通的vcd,飞利普并没有,只有你们在卖,飞利普不是亏了？ Others said also in principle, but Feng Yu has thought of a simple solution quickly. Your Philips does not have other products, was inferior that we are complete the product exchange channel? 别人说的也在理,但冯宇很快想到了一个简单的解决办法。你飞利普不是还有其他产品么,不如我们就全部产品交换渠道？ Philips also has razor, television, electric lamp and other products, as for more specialized medical instrument, then has not calculated in inside. Wind & Rain Brand and Aihua sign also has humidifier, bladeless fan, beeper and other products, similarly is not big, places in the Philips shop to sell. 飞利普还有刮胡刀、电视机、电灯等产品,至于更专业的医疗器械,则没算在里面。风雨牌和爱华牌还有加湿器、无叶风扇、寻呼机等产品,同样个头不大,放在飞利普的店里销售也可以吧。 Therefore two cooperate comprehensively, is not only marketing channel sharing, the shop specially gave the opposite party to operate a special counter. The advantage that does this is to let sale covers is broader, easier to sell the product. 于是两家全面合作,不但是销售渠道共享,就连门店都专门给对方开了一个专柜。这样做的好处是让销售覆盖更广,更容易将产品卖出去。 But the fault also has, that is easily is misunderstood by others, was mistaken that two Corporation merged, these brands belong to Corporation, but suffers a loss, is actually Feng Yu. 但坏处也有,那就是容易被别人误会,误以为两家公司已经合并,这些品牌属于一家公司,而吃亏的,其实是冯宇。 After all Philips brand, but also above Wind & Rain Brand and AIWA sign, others only thinks that Philips purchased Wind & Rain Brand, but does not think that Wind & Rain Brand purchased Philips. 毕竟飞利普的品牌,还在风雨牌、aiwa牌之上,别人只会想到飞利普收购了风雨牌,而不会认为风雨牌收购了飞利普。 But Feng Yu does not care, now he wants is the market. The Wind & Rain Electronics Corporation popularity will be damaged, but the Wind & Rain Brand brand value will not be damaged. After the market developed completely, consumer naturally clear awareness, two are only the strategic cooperation. 但冯宇不在乎,他现在要的就是市场。风雨电子公司的知名度会受损,但风雨牌的品牌价值不会受损。当市场完全拓开了之后,消费者自然会清楚的知道,两家只是战略合作。 Initially AIWA was controlled stock by Sony, but didn't the brand retain? And now the AIWA personal stereo, has surpassed Sony. 当初aiwa被索尼控股,但品牌不还是保留下来了？并且现在aiwa的随身听,已经超过了索尼。 This cooperation, both sides are very both satisfied. Original two have carried out various cooperation on the technology. Channel cooperation, is very normal. 这个合作,双方都很满意。本来两家就在技术上面进行了多方面合作。渠道互助,也很正常。 One week later, the product retail outlet of both sides increased over 50%. 一个星期后,双方的产品零售点都增多了50以上。 But the super vcd retail price is very expensive, person of purchase. It is not specially many. Is good is very high because of the profit, Feng Yu is also quite satisfied. 但超级vcd的零售价还是很贵,购买的人。并不是特别多。好在利润很高,冯宇也比较满意。 Most makes Feng Yu satisfied, the sale of ordinary vcd, was getting better and better. Is low-cost, the quality has not dropped. Promotes sales method/trick to be many, there are contrasts of other brands, making ordinary vcd be Feng Yu has brought the massive profits. 最让冯宇满意的,普通vcd的销售,越来越好了。价格便宜,质量也没下降。促销手段繁多,又有其他品牌的对比,让普通的vcd为冯宇带来了大量的利润。 But at this time, other brands also discovered that if independent combat, no one is the Wind & Rain Brand match, after all others' patent all people, research and develop vcd that produces first, the cost or the technology, are mature. 而这时候,其他品牌也发现,如果单打独斗,谁都不是风雨牌的对手,毕竟别人的专利所有人,最先研发生产的vcd,无论是成本还是技术,都非常成熟。 Now such a reduction sale. Reduced their profit seriously, Philips with Wind & Rain Corporation and AIWA Corporation comprehensive cooperation, they also decide to join up, carries on channel sharing. 现在这么一降价销售。严重压缩了他们的利润,飞利普跟风雨公司、aiwa公司全面合作,他们也决定联合起来,进行渠道共享。 These world-class consumer electronics brands, have the huge marketing channel. The distributor, is self-management shop, the quantity is not low, once they join up, almost can achieve to let in the city that the customer any they want to sell. 那些世界级的消费电子品牌,都有着庞大的销售渠道。无论是分销商,还是自营门店,数量都不低,他们一旦联合起来,几乎可以做到让产品销售到任何一个他们想销售的城市中。 Competes the quantity of channel, is the quantity of competion shop. They can get the winning side, does not believe that this was unable to promote the sales volume. 无论是比拼渠道的数量,还是比拼门店的数量。他们都能占据上风,就不信,这样还不能提升销量。 What is most important, they have to such do. Their many products. Also piles up in the warehouse, if not process as soon as possible, waits after a period of time, if product again renewal what to do? 最重要的是,他们不得不这么做。他们的很多产品。还都积压在仓库呢,如果不尽快处理,等再过一段时间,产品要是再更新换代了怎么办？ Now also has super vcd, but in the function was more advanced. What to do next year if had super vcd Second Generation? The DVD technology was simply mature, what to do did they promote DVD directly? 现在还只有一个超级vcd,但功能上已经先进了很多。明年要是有超级vcd二代了怎么办？或者干脆dvd的技术成熟了,他们直接推出dvd了怎么办？ At that time their product. Possibly reduction won't sell, is also inferior to hurry to join up now, least present sells, although they could not make money, but will not have owed. 那时候他们的产品。可能降价也卖不动了,不如现在赶紧联合起来,最少现在卖,他们虽然赚不到钱了,但也还不会亏。 If vcd reduces prices once more, they cannot endure, that may thoroughly is given the pit by Wind & Rain Electronics! 要是vcd再次降价,他们谁都挺不住,那可就是彻底被风雨电子给坑了！ Small Wind & Rain Electronics, the pit their these many world-class consumer electronics domain giants, passed on them to think unexpectedly disgraced! 一个小小的风雨电子,竟然坑了他们这么多世界级的消费电子领域巨头,传出去他们自己都觉得丢人！ Now they join up the revolt, meanwhile united in the DVD recording standard, plans to give Wind & Rain Electronics and a Philips serious lesson! 现在他们就联合起来反抗,同时还在dvd刻录标准上联合了,打算给风雨电子和飞利普一个沉重的教训！ The recording standard is they are drawed up, then the read of player, must come according to their ways. Like this above the research and development of DVD player, they were in the lead. 刻录标准是他们制定的,那么播放机的读取,就要按照他们的方式来。这样在dvd播放机的研发上面,他们就领先了。 ...... …… „Chief Feng, is not good, these big Corporation joined up, their channels also mutually borrowed, spread the goods ability, was stronger than us!” Jiang Wanmeng sees Feng Yu, saying that the hot sharp fire singes. “冯总,不好了,那些大公司联合起来了,他们的渠道也相互借用了,铺货能力,比我们更强！”姜万猛见到冯宇,火急火燎的说道。 Feng Yu beckons with the hand with a smile: „Flusters anything, is not their retail outlet how, that has anything. They use our patented technologies, do not make a payment to us? Also, super vcd and ordinary vcd disparity, everybody had not noticed that two days of Yang Tai will have shown our new advertisements, the overseas advertisement must start to put, at that time happen to gave them to strike fatally.” 冯宇笑着摆摆手:“慌什么,不就是他们零售点更多么,那有什么啊。他们用我们的专利技术,还不是要给我们交钱？再说了,超级vcd和普通vcd的差距,大家还没看到呢,过两天央台就会播放我们的新广告,国外的广告也要开始投放了,那时候正好给他们致命一击。” Jiang Wanmeng frowns, he thought that Feng Yu extremely believes advertisement has worked, others may be world-class big Corporation, the property scale, ten times of hundred times in Wind & Rain Electronics, the brand influence are big. 姜万猛皱着眉头,他觉得冯宇太过相信广告的效力了,别人可都是世界级的大公司啊,资产规模,十倍百倍于风雨电子,品牌影响力更是大很多。 Only is closes right up against these brands the death loyal powders to spend, their sales volumes will be good, let alone they also join up, recommended mutually. But Wind & Rain Electronics with Philips and AIWA union, the scale is too only small, definitely is not the match. 光是靠着那些品牌的死忠粉消费,他们的销量就会不错,更何况他们还联合起来,相互推介。而风雨电子只和飞利普、aiwa联合,规模太小,肯定不是对手啊。 „Chief Feng, although they sell vcd, makes a lot of money to us, vcd that but if these sell is our brand, we gain will be more. Moreover our factories have been expanding, the output has also been promoting, if the market were divided by them, our products must produce pile up!” Jiang Wanmeng urgently said. “冯总,虽然他们卖vcd,也给我们赚不少钱,但如果那些卖出去的vcd都是我们品牌的,我们赚的会更多。而且我们的工厂一直在扩张,产量也一直在提升,如果市场被他们分走了,我们的产品也要产生积压了！”姜万猛急道。 „Our ordinary vcd cost control how many?” Feng Yu unhurriedly asking. “我们的普通vcd成本控制到多少了？”冯宇不慌不忙的问道。 „Is less than 700 rmb, moreover can reduce, finally almost can reduce to 500 one.” Jiang Wanmeng said. “不到700rmb,而且还能降低,最终差不多能降低到500块一台。”姜万猛说道。 Feng Yu frowns, the feeling is not satisfactory. His clear remembering, previous generation to millennium around time, the vcd price, reduced more than 300 one, that explained that this vcd cost, should be able to control to about 300. Now Wind & Rain Electronics has in the world most specialized Engineer vcd, couldn't the cost have controlled unexpectedly? 冯宇皱着眉头,感觉还是不满意。他清楚的记得,前世到千禧年前后的时候,vcd的价格,降低到了300多一台,那就说明,这一台vcd的成本,应该能控制到300块左右。现在风雨电子拥有世界上最专业的vcd工程师,竟然成本还控制不下来吗？ „Finally can only reduce to 500 one? Can't be lower?” “最终只能降低到500块一台吗？不能更低了吗？” „Did not have the means to be lower, in this many part price did not fall, our worker costs were not low.” “没办法更低了,这里面的很多元件价格降不下来,我们的工人成本也不低啊。” Feng Yu is suddenly enlighted, previous generation these small factories, have definitely squeezed the worker cost, moreover what the part definitely buys is the cheap tail goods, this cut more than 300 the product price, but at that time, vcd had been almost eliminated. 冯宇恍然大悟,前世那些小厂子,肯定是压榨了工人成本,而且元件肯定买的是便宜的尾货,这样才将产品的价格降低到了300多块,而那时候,vcd差不多已经被淘汰了。 „Good, I knew. These brands, but is the clumsy mischief-doer, does not need to be worried. You come to see these advertisements, knows where my confidence comes.”( To be continued.) “好,我知道了。那些品牌,不过就是跳梁小丑罢了,不需要担心。你来看看这些广告,就知道我的信心是从哪儿来的了。”(未完待续。) ps: Fourth, monthly ticket full 100 in addition. The front chapter, have not leaked. You see this chapter of time, fourth child already on train. Thank the Li Bai dian ten thousand people to respect, t Method, tiny tot a Han and other book friend of hitting to enjoy. During double monthly tickets, the fourth child shouts oneself hoarse to ask the monthly ticket, asked the recommendation ticket ps:第四更,月票满100加更。前面还有一章,别漏了。你们看到这章的时候,老四已经在火车上了。感谢李白丶万人敬仰、t法法、小不点a韩等书友的打赏。双倍月票期间,老四声嘶力竭求月票,求推荐票
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