EG :: Volume #7

#633: Promotion next( asked to subscribe asks ticket)

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The second wave of promotion attacks, these vcd brands quick were insane. ` This promotion is endless, promoted sales should not be sometime should finish? Your this promotion for half a month, then continued to intensify the effort, where has does! 第二波促销来袭,那些vcd品牌都快疯了。`怎么这个促销还没完没了啊,促销不应该是有一段时间就该结束了吗？你这促销都半个月了,然后又继续加大力度,哪儿有这么干的！ Moreover they also present, this has just bestowed some compact discs, in addition draws. Pulls out the award truly, very few, 99% people, only pulled out a compact disc, but had many consumers, the choice bought Wind & Rain Brand their vcd, in the world the majority of people, liked living this type small pleasantly surprised. 而且他们也现,这只不过赠送了一些光盘而已,加上一个抽奖。真正抽到大奖的,少之又少,99的人,都是只抽到了一张光盘而已,但还是有很多消费者,选择买风雨牌他们的vcd,世界上大部分的人,都还是喜欢生活中这种小惊喜的。 But Sony is Corporation that first responded, because Sony at present is in the world the second vcd small dish piece producer. On the small dish piece, Sony has also made a lot of money, this contrast, they presently, Wind & Rain Electronics gains will be more! 而索尼是第一个反应过来的公司,因为索尼目前是世界上第二的vcd碟片生产商。在碟片上面,索尼也赚了不少的钱,这一对比,他们就现,风雨电子赚的会更多！ Although Philips has not produced the vcd player, a small dish piece point that but produces are many, unknowingly, has promoted the world third scale. 飞利普虽然没有生产vcd播放机,但生产的碟片却一点都不少,已经不知不觉,提升到了世界第三的规模。 Feng Yu said to Philips this, Philips gave up going all out an idea on the vcd player, then studied the plate of piece technologies. 正是冯宇跟飞利普说了这个,飞利普才放弃了在vcd播放机上大干一场的想法,转而专攻碟片技术。 Naturally, again one month of times, Philips will promote level vbsp \; When Philips must produce the inexpensive commodity, must sell also sells the best product, this is the consistent localization of their brand. 当然,再有一个多月的时候,飞利普还是会推出级vbsp\;飞利普什么时候要生产廉价商品了,要卖也都是卖最好的产品,这是他们品牌的一贯定位。 But the reduction promotes sales, will affect brand, Philips does not want to do. 而降价促销,会影响品牌的,飞利普不想做。 But this is just right for the meaning of Feng Yu, you do not want to do, I do. ` This inside profit are in any case many, Wind & Rain Brand brand influence, will continue to expand imperceptibly. 但这正合冯宇之意,你不想做,我做啊。`反正这里面的利润不少,风雨牌的品牌影响力,也会无形中继续扩大。 Regarding the influence brand value, Feng Yu also has the subsequent party! 至于说影响品牌价值,冯宇还有后手呢！ It is not bestows the compact disc, reduced prices we to accept, bestowed a compact disc, what issue had? Your line, we are also good! 不就是赠送光盘么,降价我们都接受了,赠送一点光盘,有什么问题？你们行,我们也行！ Therefore various vcd produce Company also to start to follow to imitate, after the price falls, starts to bestow the vcd compact disc. Your Wind & Rain vcd does not buy presents as a gift two. We buy present as a gift three, even buys presents as a gift five! 于是各vcd生产企业也开始跟风模仿,价格降下来后,也跟着开始赠送vcd光盘。你风雨vcd不是买一赠二么。我们买一赠三,甚至买一赠五！ You do not have drawing, we can also have. Pattern with your exactly the same, but prize type compared with your rich. Bestows our other products, while convenient cleans up the stocks of other products. 你不是有抽奖活动么,我们也可以有。模式跟你的一模一样,但奖品种类比你的更丰富。赠送我们的其他产品,顺带清理一下其它产品的库存。 Jiang Wanmeng telephones to the Feng Yu report, said the promotion way, had been imitated by other business, particularly losing face of Dongzhi simply imitation. Makes some counter measures? Continues maintains this, looks that other business do sell the return to warmer weather? 姜万猛打电话给冯宇汇报,说促销方式,被其他商家模仿了,尤其是东之简直模仿的更加出彩。是不是做一些应对措施？还是继续保持这样,看着其他商家销售回暖？ Did other brands imitate? Is unimportant, Feng Yu also has other methods. The previous generation he has seen promotion way, is the China person is bright, this aspect, China was taking the lead! 其他品牌模仿了？不要紧,冯宇还有其他招儿呢。前世他见过的促销方式,很多都是华夏人明的,这方面,华夏走在了世界的前列！ Although Feng Yu has not made anything to promote sales, but has seen were too many, takes several types casually, the person who can let these imitations cannot follow the rhythm! 冯宇虽然没做过什么促销,但见过的太多了,随便拿出来几种,就能让那些模仿的人跟不上节奏！ ...... …… After the second wave of promotion, again made these buy vcd patent authorization spitting blood of Corporation air/Qi. ` They think that this ended, but has not thought that the tertiary wave promotion came! 第二波促销之后,再次让那些买了vcd专利授权的公司气的吐血。`他们以为这就完了,但没想到,第三波促销又来了！ Summer promotes sales greatly, proves the purchase depending on the student, can hit the 10% discount. 暑期大促销,凭学生证明购买,可以打九折。 These produced vcd Company to be scared, this damn called any matter! 那些生产vcd的企业都傻眼了,这tm叫什么事儿啊！ vcd places the US, is the domestic electric appliances, that is the student can purchase? They want to buy, but can afford? You make to show that depending on the student purchase can hit the 10% discount, this is not climbs a tree to catch a fish! vcd放在米国,也是家用电器,那是学生能购买的吗？他们就算想买,但买得起吗？你弄个凭学生证明购买可以打九折,这不是缘木求鱼么！ Hit them to plan to look at joke. But quick, they present have not suited. How do that many guardians lead the child to purchase vcd? The child has the student identity card, but does not have money, but has not related. The guardian is rich. Without the student identity card, carves a chapter to cover with the carrot, said that is the student identity card is also good. 原本打他们都打算看笑话呢。但很快,他们就现了不对劲。怎么那么多家长带着孩子来购买vcd？孩子有学生证,但没钱,不过没关系。家长有钱啊。没有学生证,拿胡萝卜刻个章盖上去,就说是学生证也行。 Therefore these vcd produce the Company tragedy present, their sales volumes seriously slid again, but Wind & Rain Brand and other make the vcd brand sales volume of promotion, then has promoted once more much. 于是那些vcd生产企业悲剧的现,他们的销量再一次严重下滑了,而风雨牌等几个做促销的vcd品牌销量,则再次提升了不少。 This promotion. Is keeps obvious loophole to the consumer the drill, making them feel profited, but this is one type sells method/trick actually, finally is makes the customer buy their products, making the brand implant everyone! 这种促销。就是留出明显的漏洞给消费者钻,让他们感觉是占了便宜,但其实这就是一种销售手段而已,最终就是让客户买他们的产品,让品牌植入到千家万户！ The tertiary wave promotion when continues to carry on, the second promotion way had not ended, two promotion mixes were conducted, making other vcd brands admit defeat once more. 第三波促销在持续进行的时候,第二种促销方式并没有结束,两种促销混合进行,让其他vcd品牌再次吃瘪了。 But after they followed this to promote sales method/trick, presently is not easy-to-use. To buy vcd, saw Wind & Rain Brand and Aihua sign had this activity time, first has bought, at that time because various sale points said is, the activity is only conducted for three days. 可他们跟风上了这个促销手段之后,却现不好使了。想买vcd的,看到风雨牌、爱华牌等有这个活动的时候,都第一时间买过了,因为当时各销售点说的都是,活动只进行三天嘛。 On these three days of sales volumes, on being able to catch up beforehand one month of sales volume. But what makes their speechless is, the promotion only has not been conducted for three days, three days later continues such to do, the reason is customer's request. 就这三天的销量,就赶得上之前一个月的销量。而让他们无语的是,促销并不是只进行了三天,三天后还是继续这么做,理由是顾客的要求。 The damn customer requests you such to do, the customer also thinks that does not ask for money Bai Na, how you do not comply! tm顾客要求你就这么做啊,顾客还想不要钱白拿呢,你们怎么不答应啊！ Although they are very helpless, but has to acknowledge that in sales, is better than them who Wind & Rain Brand and Aihua sign and aia sign do, making their products pile up massively. 虽然他们很无奈,但不得不承认,在销售方面,风雨牌、爱华牌、aia牌做的比他们更好,让他们的产品大量积压。 At this time they present an essential issue, that is they give the Wind & Rain Electronics patent fee, according to production quantity junction, but their vcd cannot sell now, from the start a profit did not have, but Wind & Rain Electronics actually gained the big patent fee. 这时候他们才现了一个关键的问题,那就是他们给风雨电子的专利费,是按照生产数量交的,而他们的vcd现在根本就卖不出去,压根儿一点利润都没有,但风雨电子却赚走了大笔的专利费。 They are also clear, most recent several months they reduce prices, why Wind & Rain vcd , etc. persisted in not reducing prices, originally wants to let their many production. 他们也才明白,前几个月他们降价的时候,风雨vcd等为什么坚持不降价,原来就是想让他们的多生产。 Now their expansion, productivity has come up, Wind & Rain vcd , etc. reduced prices suddenly, then makes such many to promote sales method/trick, lets their products, piled up all of a sudden seriously. 现在他们扩大规模了,生产量上来了,风雨vcd等忽然降价,然后又弄出来这么多种促销手段,让他们的产品,一下子严重积压了。 This attack, is nothing less than big. 这个打击,不可谓不大。 Now they fell into being in a dilemma region, either continues to reduce prices to promote sales, making them unable to see the profit, either like the present, all brand sales volumes puts together, cannot be as good as a Wind & Rain vcd brand the sales volume, similarly does not make money. 现在他们又陷入了两难的境地,要么继续降价促销,让他们看不到利润,要么还是像现在这样,所有的品牌销量加在一起,也抵不上风雨vcd一个品牌的销量,同样不赚钱。 At this time they looked at the clear Wind & Rain Electronics sinister intention, when 5 th ten US dollars patent authorizations spent, was not specially high, they also think that profited. 这时候他们才看明白风雨电子的险恶用心,当初五十美元的专利授权费,并不是特别高,他们还以为占了便宜呢。 But has not thought that this unexpectedly is a trap! 但没想到,这竟然是一个陷阱！ Their many brands brave, the traditional cassette videocorder will have defeated, presses the ld big disc cannot gain ground, the spring of profession truly came. 他们多个品牌冒出来,将传统的卡带式录像机打垮了,将ld大光碟也压得抬不起头来,行业的春天确实来了。 May they welcome the summer intense summer heat immediately, Wind & Rain Brand and Aihua sign and aia sign look like three Sun, is about to burn them! 可马上他们就迎来夏天的酷暑,风雨牌、爱华牌、aia牌就像是三个大太阳,将他们都快烤焦了！ But they soon will also melt under Sun, the atrophy, cannot wait autumn to harvest the fruit. 而他们也在太阳下即将消融,萎缩,根本等不到秋天收获果实。 Ma Dan, everybody plants peach, your big quite, is quite delicious, what this does not have, but you have turned the head, gave to choke to death our flowers, could not tie the peach, this damn what's the matter? What most damn is hateful, seedling also damn was you sold to our! 麻蛋,大家都种桃子,你的比较大,比较好吃,这都没什么,但你转过头,把我们的花都给掐死了,根本就结不出桃子,这tm算怎么回事儿？最tm可恨的是,树苗还tm是你卖给我们的！ Is our people makes others from liking eating Apple, turned has liked eating the peach, finally look at you to sell the peach, our peach where! 是我们人让别人从喜欢吃苹果,变成了喜欢吃桃子,结果就看你卖桃子了,我们的桃儿在哪儿呢！ Sony at this time instead was happiest one, other Corporation has lost money, but has not done in Sony well, but cooperated with Dongzhi. Although the vcd player had not made money, but also has compensated a point, but after the vcd market prospers, the compact disc sells quick, the profit that this aspect makes, is more than money that the player compensated! 索尼这时候反而是最高兴的一家,别的公司都赔钱了,但好在索尼没有自己做,而是跟东之合作的。虽然vcd播放机没赚到钱,还赔了一点,但vcd市场繁荣后,光盘卖的快啊,这方面赚的利润,比播放机赔的钱多多了！ Initially these laughed at our Sony Corporation, now is scared? You, do the bridal clothes for her person! 当初那些笑话我们索尼的公司,现在都傻眼了吧？你们啊,就是为她人做嫁衣的！ ps: First, thank Dragon Xiaoxiao, romantic * the sand beach and Feng porch proud of Yi, the extensive waste smoke extinguish the monthly ticket that glorious yu and other book friends cast, thanks. Behind also one , to continue to ask the monthly ticket, asked the recommendation ticket ps:第一更,感谢龙啸啸、浪漫★沙滩、枫轩之傲义、恢癈煙滅、悠久之yu等书友投出的月票,谢谢。后面还有一更,继续求月票,求推荐票 ... ...
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